Best Practice
Marketing Using Data Visualization in Your Own Marketing If a picture is worth a thousand words, how many is a pie chart worth? We’ve known about the value of visualization in reporting and processing information for a long time, but data visualization is offering new tools in the age of big data and information.
Cherise Czaban
is the publisher and CEO of i4 Business. She can be reached at cherise@i4biz.com.
It’s human nature to be more drawn to an image than a paragraph of text — we’re just wired that way. Research from the Massachusetts Institute of Technology (MIT) shows 90% of the information transmitted to the brain is visual, with the brain processing those images in 13 milliseconds. And we are exposed to more of those visuals than ever, with some social media platforms even dedicated entirely to images, so the need for advertisers to create more interesting and engaging images to cut through the noise is top of mind. The natural solution in an age fueled by data and analytics is data
It’s human nature to be more drawn to an image than a paragraph of text — we’re just wired that way.
46 | MARCH 2020 | i4Biz.com
visualization: the graphical representation of statistics or other data. It’s not just for boardroom presentations anymore. Today, it’s a language understood by even nontechnology consumers.
The Age of Big Data
We are living in what many call the “Age of Big Data,” where software designed to gather analytics and data on campaigns and consumers quickly delivers insights that previously required painstaking work. At every touch point, data is being collected about consumers — what they’re interested in, what they interacted with, what they’re looking for — which is then used for the personalization of products or messaging to each customer as the consumer profile becomes more detailed. Data is also used to measure more general trends in consumer behavior, progress on a particular project, effectiveness of online marketing and more.
