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Using Data Visualization in Your Own Marketing
Using Data Visualization in Your Own Marketing
Marketing Best Practice
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Cherise Czaban
is the publisher and CEO of i4 Business. She can be reached at cherise@i4biz.com.
If a picture is worth a thousand words, how many is a pie chart worth? We’ve known about the value of visualization in reporting and processing information for a long time, but data visualization is offering new tools in the age of big data and information.
It’s human nature to be more drawn to an image than a paragraph of text — we’re just wired that way. Research from the Massachusetts Institute of Technology (MIT) shows 90% of the information transmitted to the brain is visual, with the brain processing those images in 13 milliseconds.
And we are exposed to more of those visuals than ever, with some social media platforms even dedicated entirely to images, so the need for advertisers to create more interesting and engaging images to cut through the noise is top of mind.
The natural solution in an age fueled by data and analytics is data visualization: the graphical representation of statistics or other data. It’s not just for boardroom presentations anymore. Today, it’s a language understood by even non-technology consumers
