0 H2 12 H1 13
H2 13
H1 14
H2 14
Neutral Respondents
H1 15
H1 16 0%
H2 15
4
Confidence Ratio
2
2016 – A Tipping Point?
0
Production and service growth (CAGR), 2009-2012 and 2012-2015 Stan Moote IABM CTO
6.0% 5.0%
0.0% -1.0%
2016 will go down as the year when in-facility IP interoperability became a reality – thanks in no small part to organizations such as AIMS, AMWA, AES, VSF, EBU and SMPTE (congratulations to SMPTE on its 100-year anniversary this year!). The trouble is that our industry is
When purchasing broadcast and media technology products, do you prefer to evaluate multiple suppliers to create a “best-of-breed solution or to solution or to purchase a complete solution from an end-to end solution provider? IBC 2016
100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
d. t-P ro ./P os
od Pr
Br
oa
dc
as
IB 16
Sis
s ter
C
B NA 16 20
20
B 15 20
20
14
IB
NA
C
B 14 20
20
13
IB
NA
C
B NA 13 20
20
12
IB
NA
C
B
0%
12
-3.0%
Unsurprisingly then, they also rate interoperability as being highly important – in fact, behind only saving/making money, cost of ownership and support in their purchasing priorities. IP is seen as a key enabler to all these priorities, and there has been a hold up in agreeing common standards that many cite as a major reason for hold-backs in end-user technology investment.
Here’s a dichotomy for you: according to IABM data from its most recent Industry Trends survey (July 2016), confidence Products Services among suppliers is low. Yet confidence among the end-user community – reported in our pre-IBC 2016 End-User Survey – has never been stronger; our forthcoming End User Index shows why: North American media companies increased revenues by 11% and profits by 31% over the last year, for example. All this in the face of rapidly changing viewing habits, the rise and rise of OTT, new technology and interoperability challenges, questions over UHD and the continuing rise of VR/AR; all against a background of political upheaval – an interesting year indeed!
20
-2.0%
C
1.0%
We know from IABM surveys this year that the majority of end-users prefer systems put together using ‘best of breed’ products from a number of suppliers rather than a complete system from a single source.
IB
2.0%
IP – interoperability roadblocks removed
It’s been some year, 2016. When we look back at it in a few years’ time it’s very possible that we’ll see it as a real tipping point in the history of our industry.
15
3.0%
20
4.0%
2009-2012 2012-2015
Don’t know To evaluate multiple suppliers and create a “best-of-breed” solution To purchase a complete system from an end-to-end solution provider that provides most or all the products we need
H2 12
H