IBC 2016 End User Survey Exec Summary by IABM

Pre-IBC Show 2016 End-User Survey: Who would benefit from this Report? ................................................................................................ 1 Executive Summary............................................................................................................................. 2 Research findings included in this Report........................................................................................... 3 Part 1 – Business Sentiment and Outlook....................................................................................... 3 Part 2 – Customer Revenue: Current and Future Sources .............................................................. 3 Part 3 – Broadcast and Media Technology Procurement ............................................................... 3 Part 4 – Drivers of Product Choice .................................................................................................. 3 Part 5 – Impact of IT Technology .................................................................................................... 3 Part 6 – Broadcast and Media Technology Adoption ..................................................................... 4 Part 7 – Collaboration ..................................................................................................................... 4 Part 8 – Appendix ............................................................................................................................ 4

Who would benefit from this Report? We bet you’d like to know what your customers are really thinking (or maybe ‘planning’). Our 2016 IBC Show end-user survey is packed with invaluable information and analysis you simply won’t find anywhere else. It will help you shape your marketing and sales strategies for the coming year – and show you where to point your product development too. While confidence in media technology supplier businesses may be low at the moment and the future outlook uncertain, this up-to-the-minute end-user survey finds our customers full of confidence, with clear objectives for growth and with clarity on the technologies that will enable it. Based on detailed feedback from broadcasters, post facilities and systems integrators, the survey is the most authoritative and comprehensive factual resource for everyone involved in broadcast and media technology. Our industry is changing so fast it’s difficult to keep up on your own, which is where IABM comes in. From this survey and analysis:    

CEOs will learn where their customers see growth and how they plan to achieve it CTOs will be able to align product development strategies to real market requirements Marketers will learn what their customers’ real needs are and how to address them Sales staff will understand changing key customer demographics

It’s all in our 2016 IBC end-user survey – and it’s entirely free to all IABM members. Just one of many great reasons to join the industry’s truly representative technology suppliers’ association; we’ve got your back. Purchase the report here Join IABM online to get free access to this report and other IABM research

Executive Summary The broadcast and media industry is evolving rapidly as video and audio content becomes available on multiple platforms. Viewership data from the Rio Summer Games showed a significant migration of viewers from linear television to digital platforms. The challenge for broadcasters and content owners remains to find an efficient way to satisfy this consumer demand while at the same time generating incremental (and profitable) revenue. As opposed to traditional broadcast distribution, internet distribution introduces additional variable costs that are directly proportional to audience sizes, thus making the supply of digital offerings less attractive from a financial perspective. The transition to a multi-platform delivery model goes along with the adoption next-generation technologies such as cloud-based technology, 4K/UHD, IP, VR/AR, Programmatic Advertising Platforms, OTT Platforms. End-users have plenty of decisions to make when it comes to making the transition to a next-generation infrastructure as efficient and painless as possible. Our pre-IBC Show 2016 End-User Survey contains data and insights on end-users’ views on broadcast and media technology purchasing behavior with regard to the above trends as well as their confidence in the sector’s prospects. Key findings of the pre-IBC Show 2016 End-User Survey are as follows:           

Business sentiment in the end-user community is at a record high despite the plethora of changes affecting the industry at the moment Broadcast and media technology end-users continue to derive an increasing share of their revenues from new media activities as opposed to traditional broadcast operations “Multi-platform content delivery” continues to be the #1 priority in customers’ broadcast and media technology purchasing strategies Broadcast and media technology customers continue to prefer “best-of-breed” solutions Technology purchase decision-making at broadcasters remains engineering-oriented although other departments have increased importance compared to previous surveys Operational efficiency remains the key factor influencing the decision to purchase broadcast and media technology products Customers continue to spend an increasing share of their CapEx with traditional IT vendors to the detriment of traditional broadcast technology vendors A fifth of respondents do not plan to launch any 4K/UHD offerings in the next 10 years About a quarter of broadcast and media technology customers are already deploying cloudbased technology in their organizations End-users are divided when it comes to the decision of building an internal OTT platform vs outsourcing to an external OTT provider An overwhelming majority of respondents consider interoperability important when evaluating broadcast and media technology products

Below, we provide a more detailed table of contents containing the research findings included in the report.

Research findings included in this Report This report contains a 40+ pages analysis of the most relevant trends in the broadcast and media technology customer’s business. A table of contents is reported below:

Part 1 – Business Sentiment and Outlook 

Ranking The Future Commercial Outlook for The Broadcast Industry from The Perspective of Technology Buyers    

Global Respondents Broadcasters Systems Integrators Production / Post-Production

Part 2 – Customer Revenue: Current and Future Sources 

Current Revenue Sources of Broadcast and Media Technology Buyers

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Future Revenue Sources of Broadcast and Media Technology Buyers

Part 3 – Broadcast and Media Technology Procurement 

Factors Influencing the Purchase of Broadcast and Media Technology Products

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Broadcast and Media Technology Purchasing Priorities

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Broadcast and Media Technology Purchasing Priorities Index

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Broadcast and Media Technology Purchasing Preferences

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Broadcast and Media Technology Channel Preferences

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Approach to Technology Purchasing

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Decision Makers Today

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Key Decision Makers in The Future

Part 4 – Drivers of Product Choice 

Strategic Drivers of Broadcast and Media Technology Product Choice

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Index of Strategic Drivers of Broadcast and Media Technology Product Choice

Part 5 – Impact of IT Technology    

Relationship Between Broadcast Engineering and IT Departments Technology CapEx Budget Profile -- Broadcast Versus IT Current CapEx Spend with “Traditional Broadcast Suppliers” versus “Traditional IT Vendors” Projected CapEx Spend with “Traditional Broadcast Suppliers” versus “Traditional IT Vendors”

Part 6 – Broadcast and Media Technology Adoption     

Transition to UHD: When? Transition to UHD: How? Cloud-based Technology OTT Platforms: Build vs Buy OTT Technology

Part 7 – Collaboration  

Importance of Interoperability Awareness of Interoperability Initiatives

Part 8 – Appendix  