TRAINING & QUALIFICATION PROSPECTUS EXPERT TRAINING FOR A FUTURE IN BROADCAST MEDIA TECHNOLOGY
INDEX
2
WHO WE WORK WITH
Page 4
OUR COMMUNITY
Page 5
ONLINE E-LEARNING
Page 6
UNDERSTANDING YOUR INDUSTRY
Page 7
AUDIO AND VIDEO FUNDAMENTALS FOR ENGINEERS
Page 8
BROADCAST TECHNOLOGY WORKFLOWS
Page 9
UNDERSTANDING FILE FORMATS
Page 10
COMPRESSION FUNDAMENTALS AND APPLICATIONS
Page 11
NETWORK ESSENTIALS FOR BROADCAST ENGINEERS
Page 12
ADVANCED NETWORKS
Page 13
VIDEO SYSTEMS AND APPLICATIONS
Page 14
ON-LINE LEARNING IP and File Based Workflow
Page 15
INTERACTIVE LIVE-ON-LINE Understanding File Formats
Page 16
HEVC
Page 17
SATELLITE BROADCAST
Page 18
BASEBAND DIGITAL VIDEO
Page 19
TECHNOLOGY PRODUCT FINANCE
Page 20
SOFT SKILLS: COACH
Page 21
SOFT SKILLS: ENCHANT
Page 22
SOFT SKILLS: INFLUENCE
Page 23
SOFT SKILLS: LEAD
Page 24
SOFT SKILLS: PERFORM
Page 25
SOFT SKILLS: PRESENCE
Page 26
SOFT SKILLS: SELL
Page 27
SOFT SKILLS: STRATEGY
Page 28
NOTES
Page 29
ON-SITE COURSES
Page 30
BENEFITS OF ATTENDANCE
Page 31
COURSE TERMS AND CONDITIONS
Page 32
CERTIFICATION
Page 33
COURSE BOOKING FORM
Page 34
WELCOME TO THE LATEST IABM TRAINING AND QUALIFICATIONS PROSPECTUS The IABM Training Academy continues to develop its course portfolio to reflect the needs of the whole of the broadcast industry. Whether you are brand new to the sector, or simply want to refresh your knowledge, there is a course here for you. We continually liaise with all facets of our industry to find out where the skill gaps are and we use experts in their relevant field to design and deliver training that will address these needs. The unique position of the IABM means that the training we offer is not tied into any manufacturer, vendor or broadcaster. Our training is truly independent and can offer attendees a balanced and impartial view of the subject. Be it at one of our scheduled courses or via delivery at your own premises, our courses represent a simple, cost effective, way of ensuring that both you and your staff remain fully aware of developments within the industry. They are also excellent preparation for anyone wishing to embark on a Certified Broadcast and Media Technologist qualification. Feedback from our delegates is wholly positive, and virtually all of our attendees would recommend our training to a colleague or manager. We work hard to make sure that all of our courses remain up to date and our subject matter experts continually review our material to ensure its currency. This year we have partnered with some respected training providers to offer further technical courses and, in a first for the Academy, we are pleased to offer an array of general ‘soft-skills’ inputs. This, coupled with further training designed by the Academy, has seen a huge increase in our portfolio. Our offering will continue to grow; with further technology and generic courses already in the planning stages. I hope that you find something of interest in our prospectus and we look forward to welcoming you on one of our courses very soon. Peter White
CEO, IABM
3
WHO WE WORK WITH REALCOM BROADCAST LTD RealCom specialize in providing independent Satellite Broadcast Operations support and training to the broadcast industry. RealCom successfully delivers engineering skill set resources and training services to a wide audience ranging from those with transferable skills such as ex-service personnel and graduates, to broadcast professionals developing new skill sets.
WHO WE WORK WITH 4
RealCom focuses on building upon existing
One of the key initiatives RealCom employ for delegates
industry disciplines and identified
following attendance of a published course is the
transferable skills such as RF, Electronics,
important step of immersion in the industry; by means
Electrical and Baseband. They promote and
of facilitating work placements and secondments to
champion the development of such skill sets
major broadcasters. This
through training, with key emphasis on the
approach to career
practical approach. This means sourcing the
development has proven
most ‘up to date’ technology and equipment
to be successful for both
and modelling training to reflect current
delegates and broadcasters
working practices and procedures.
alike.
real
com Broadcast
ZOOM Zoom has partnered with IABM to offer a suite of programs centred on essential core skills that are critical to the success of any organization. As part of their philosophy of learning,
Zoom uses accelerated learning principles as the basis for all
they are committed to ensuring that
their programs. This makes a HUGE difference in the quality of
the needs of each delegate are met
the learning and the enjoyment of the participants. It also
in the session. As a result they will
means learning takes place in an applied sense, leading to
arrange a call prior to the session to
specific, tangible outcomes. Learning is not just about sitting
establish what your pressing concerns
still and listening, but engaging all of our senses and
are. They will also follow up afterwards
emotions. You can expect all of the Zoom programs to
to offer coaching and support for
be engaging, relevant and
putting the skills you have learned
exciting, and probably
into practice. This is one more way
very different from any
that Zoom demonstrates their
learning you have
commitment to your learning.
experienced in the past.
Accelerated Learning, Performance and Results
OUR COMMUNITY OUR TRAINERS
TRAINING TEAM
All of our trainers are experts within their
The Training Academy team are available to
chosen field. We search out those with the
answer any questions or concerns you may
best reputations and work with them to
have regarding our courses.
ensure that their delivery techniques consistently reach our demanding standards. We discuss each course delivery with our trainers to make sure these reflect the latest technological developments and delegate feedback. To view our trainer profiles please visit
We would be delighted to hear from you if there are particular areas of interest that we do not yet cover that you feel would be of value. We are always looking to expand our offering and only through feedback from the industry can we continue to build successful courses.
www.theiabm.org We would also be happy to talk through any individual or company needs that you may
Our course attendees come from a wide variety of backgrounds which always ensures that interaction in the classroom is diverse and interesting.
info@theiabm.org or +44 (0)1684 450030
OUR COMMUNITY
OUR COURSE ATTENDEES
wish to explore.
FUTURE EMPLOYEES OF THE INDUSTRY In order for the sector to continue to grow it is essential to attract the highest calibre graduates. To do this it is useful to work with universities to ensure that, not only do they continue to offer courses which are relevant to our industry, but make sure that course attendees are aware of the opportunities that broadcast manufacturing offers them. By linking appropriate universities with organizations in the industry, the IABM Training Academy can achieve a flow of information that will be of benefit to all.
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ONLINE E-LEARNING
ONLINE E-LEARNING
The IABM’s online e-learning platform offers high quality, interactive broadcast and media technology training at the click of a button. It provides companies of all types and sizes access to courses, delivered online, to ensure employees are equipped with the appropriate industry knowledge.
KEY FEATURES OF THE PLATFORM INCLUDE: n Informative and engaging e-learning n Online quizzes and assessments n Certification of achievement n Progress updates for learners and managers
WHO IS IT FOR Our Introduction to Broadcast Technology course is delivered in short, user-friendly modules. It is ideal for induction training or as an introduction to new topics. All modules feature a variety of interactive challenges and assessments and on successful completion of all modules the system will generate an IABM Academy certificate.
n Dedicated library of resources and links n Ongoing guidance and support To find out more about online study and view our demo visit www.theiabm.org
SYLLABUS AT A GLANCE Module 1
Broadcast and media production, the distribution chain
DURATION
Module 2
Self paced, approximately five hours
6
Distribution, delivery and the business fundamentals
Module 3
Products, systems and services
Module 4
Who’s who in the supply chain
Module 5
Traditional media and new media
Module 6
Emerging technologies and markets
BROADCAST AND MEDIA TECHNOLOGY UNDERSTANDING YOUR INDUSTRY
WHAT YOU WILL LEARN This course aims to familiarize delegates with broadcast and media technology, the associated jargon and the role that technology plays in the business in which they operate. It provides newcomers to the industry with an insight into what makes broadcast so unique and enables course attendees who have been in the industry longer to understand how their company’s distribution chain.
SYLLABUS AT A GLANCE
DURATION
Day One Module 1
Broadcasting today
Module 2
Technology basics
WHO IS IT FOR
Module 3
Making programs
n Broadcasters
Module 4
Managing content
Two consecutive days or two one-day courses
n Suppliers n Post-production n Facilities and related businesses n All employees whose work requires an
UNDERSTANDING YOUR INDUSTRY
products and services fit into the overall
Day Two Module 1
Delivery to the consumer
Module 2
Broadcasters‘ business
Module 3
Suppliers‘ business
Module 4
The future
appreciation of the technology as opposed to an in-depth understanding of it
7
AUDIO AND VIDEO FUNDAMENTALS FOR ENGINEERS WHAT YOU WILL LEARN This course will give an understanding of how audio and video signals, files and metadata are handled along the end to end broadcast chain from acquisition through production distribution and delivery. It also explains the technologies and techniques used to manage the storage of audio and video data in a broadcast environment and the main mechanisms
AUDIO AND VIDEO FUNDAMENTALS FOR ENGINEERS
by which baseband video and audio is transported to the home using different delivery platforms including satellite, terrestrial, cable, IPTV and streaming.
Module 1
Broadcast systems
DURATION
Module 2
Video technology
Two days
Module 3
Television standards & technology
Module 4
Audio technology
Module 5
Video compression
Module 6
Synchronisation, conversion and standards
Module 7
IP and storage technology
Module 8
Transmission technology
WHO IS IT FOR n Engineers with a general electronics or IT background who are unfamiliar with the specific requirements of broadcast and media applications n Recent technology graduates starting a career in broadcast and media n Broadcast engineers and technicians requiring a refresher course in audio and video fundamentals
8
SYLLABUS AT A GLANCE
BROADCAST TECHNOLOGY WORKFLOWS THE FUNDAMENTALS
WHAT YOU WILL LEARN This course gives an understanding of workflows and integration and considers the changes in the market from the convergence of today to the challenges of tomorrow. It highlights that broadcasters and service providers need different types of products and services than in the past, and explains what impact the need for automation will have on understanding customers’
DURATION
SYLLABUS AT A GLANCE Module 1
Introduction to workflows
Module 2
Introduction to converged technology
Module 3
Integration and workflow support
industry needing to understand the full
Module 4
Metadata
breadth of broadcast workflows
Module 5
Media standards
Module 6
Asset management
Module 7
Planning and scheduling
Module 8
Acquisition
Module 9
Ingest
Two days
WHO IS IT FOR n Anyone in the broadcast technology
n Marketing, product managers and technical employees
THE FUNDAMENTALS
requirements.
Module 10 Post production Module 11 Delivery Module 12 Approaches to understanding requirements Module 13 The future
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UNDERSTANDING FILE FORMATS
WHAT YOU WILL LEARN
WHO IS IT FOR
This course is designed to provide a thorough
n Engineers working with traditional broadcast
understanding of current video and audio
video and audio technology who wish to
file formats plus their associated metadata
crossover to file-based workflows
and workflows.
n Professionals already working with file-based
It will explain how file formats are used
technology who need to gain a wider and deeper
from production, through the broadcast
understanding of the subject
chain including QC and post-production
n Hardware and software manufacturers
and onto delivery and archive.
n Companies looking to adapt their business for future file-based workflows
UNDERSTANDING FILE FORMATS
It will examine how broadcast files have replaced traditional tape-based video audio workflows together with the advantages gained through this transition. At the conclusion of the course the participants will have a thorough knowledge of all the common file formats that they are likely to encounter, their associated workflows and the standards bodies that
n Bookings and production departments requiring the skills to move to file-based workflows n Broadcast scheduling, traffic and library departments n Production companies n Digital Imaging Technicians (DITs) and other production professionals n Entry-level graduates looking to increase their broadcast knowledge
recommend best working practices. The attendees will understand the current processes to create, transcode, monitor and deliver files and be able to use them
SYLLABUS AT A GLANCE Module 1
The fundamentals
Module 2
File-based workflows in broadcast
Module 3
Metadata
Module 4
Video file formats
Module 5
Audio file formats
Module 6
Other file formats
Module 7
Framework for interoperability of media services (FIMS)
Module 8
The DPP and other standards bodies and workflow schemes
practically and efficiently with the knowledge and confidence gained through this learning process.
DURATION Two days
10
COMPRESSION FUNDAMENTALS AND APPLICATIONS WHAT YOU WILL LEARN Compression has become a fundamental building block of AV environments enabling functionality that would just not be possible with uncompressed media. Preserving and optimizing the image quality in operational environments is vital for success and therefore an understanding of the fundamentals of video compression is essential.
and applications of compression and looks
SYLLABUS AT A GLANCE
at compression in practice.
DURATION
Module 1
Introduction and visual perception and images
Module 2
The components of compression
Module 3
Compression applications and typical bit-rates
Module 4
Transforms
Module 5
Intra-frame coding
Module 6
Inter-frame coding and motion estimation
Module 7
Application and effects of coding
Module 8
Audio compression
Module 9
Popular and new compression strategies
Two days
WHO IS IT FOR n Broadcast and media engineers / technicians and operators unfamiliar with the specifics of compression n Recent technology graduates starting a career in broadcast and media n Engineers and technicians requiring a refresher course in compression
COMPRESSION FUNDAMENTALS AND APPLICATIONS
This course covers the core fundamentals
fundamentals
Module 10 Compression in practice – case studies
11
NETWORK ESSENTIALS FOR BROADCAST ENGINEERS WHAT YOU WILL LEARN
WHO IS IT FOR
The broadcast and media production world
n Broadcast and media engineers/technicians and
is rapidly transitioning from a bespoke
operators unfamiliar with the specifics of
environment with dedicated interconnections
IT/network environments
between specific to function hardware, to general purpose hardware, bespoke software and network interconnects based upon Internet Protocol (IP). A similar transition has taken place in the
NETWORK ESSENTIALS FOR BROADCAST ENGINEERS 12
distribution and playout environment as
n Engineers/technicians who are familiar with IT environments but unfamiliar with the specific requirements for broadcast and media applications n Recent technology graduates starting a career in broadcast and media
servers become the norm and content is increasingly consumed through the internet. This course covers the core fundamentals representing the network infrastructure for interconnections in a file-based or streaming environment and will also cover the underlying communication infrastructure
n Engineers and technicians requiring a refresher course in IT and network fundamentals A working knowledge in one or more of IT, electronics or media technology with a recognised technology related academic qualification is required for this course.
and practical media applications.
DURATION Two days
SYLLABUS AT A GLANCE Module 1
Module 1 network theory
Module 2
Ethernet and LAN/WAN technologies
Module 3
IP and the network layer
Module 4
TCP and the transport layer
Module 5
Broadcast network applications
Module 6
Broadcast network infrastructure
Module 7
Network security
Module 8
Case studies and examples
ADVANCED NETWORKS FOR BROADCAST ENGINEERS This course builds on the content covered in the Network Essentials for Broadcast Engineers
PREREQUISITES
course and looks in more detail at the protocols
Delegates should have attended the ‘Network
involved in streaming video across IP networks.
Essentials for Broadcast Engineers’ course or have
Delegates will build practical networks to deliver unicast video streams across routed and switched networks. The resilience of the network to deliver video streams at layer 2 (spanning tree /
the equivalent knowledge and experience.
WHO IS IT FOR n Broadcast and media engineers/technicians and operators requiring a deeper
contrasted practically with the failover of routing
understanding of streaming video over
protocols at layer 3 (OSPF routing protocol). Cisco
IP networks
Layer 3 switches will be used for interconnecting
n Engineers/technicians requiring who are
networks and only the commands required to
familiar with IT and need a deeper
achieve this will be covered on the course.
understanding of streaming video over
Delivery of unicast video will be via RTSP/RTP/UDP and also ‘over the top’ TV using HTTP/TCP. The
IP networks n Recent technology graduates starting a career
Wireshark protocol analyser will be used to decode
in broadcast and media who have a basic
these protocols for a deeper understanding of how
understanding of the TCP/IP protocol stack
they work and also for troubleshooting purposes.
ADVANCED NETWORKS
rapid spanning tree) will be compared and
n Engineers and technicians requiring a
The ability of TCP and UDP to deal with packet loss
refresher course in streaming video over IP
and delay will also be considered theoretically and
networks.
tested practically using the networks built during the course and open source video software for delivery of the unicast streams. This is a ‘hands on’ course designed to give the
SYLLABUS AT A GLANCE Module 1
networks
delegate confidence in working practically with streaming video over IP networks.
DURATION
Network protocols used in broadcast
Module 2
Switch, port and VLAN configuration
Module 3
IP routing, inter VLAN routing and resilience at layer 2 and layer 3
Two days Module 4
Network diagnostics
Module 5
Streaming and on-demand media delivery
13
VIDEO SYSTEMS AND APPLICATIONS
WHAT YOU WILL LEARN
WHO IS IT FOR
The new ‘Video Systems and Applications’ course is
n Production staff who want to gain a current
an up-to-date examination of the rapidly changing
understanding of the processes involved for their
technology and workflows of current programing –
content through to delivery
from production through to delivery. It provides the next step to the current IABM course, ‘Broadcast Technology Workflows – The Fundamentals’. This course will look at current topics from a range of
n Operations personnel needing to understand the changing workflows of the program chain to emission n Engineers, technicians and IT experts looking to increase their knowledge of current systems and workflows n Recent technology graduates who intend to enter the broadcast and video media industries
VIDEO SYSTEMS AND APPLICATIONS
perspectives and is intended for media professionals in production, operations, technical support, engineering and IT.
SYLLABUS AT A GLANCE Module 1
Overview of broadcast business models
Module 2
Overview of broadcast workflows
Module 3
Broadcast workflow components
Module 4
File-based workflow principles
From an operational and technical view we examine
Module 5
Quality control and delivery
current and new workflows. What are the new file-
Module 6
Interoperability and interconnectivity. A PI concepts in ‘service-orientated architecture’ and the ‘enterprise service bus’
Module 7
Databases - their function, access and inter-connectivity
Module 8
New technology - 4K/8K TV standards. multi-platform delivery, video over IP, high dynamic range and high frame rates, and more
From a business perspective, we look at the different models for state, public and commercial broadcasting. How can we connect separate and disparate media asset management databases so different areas of the business - news, sport etc. – can utilize the company’s media for both quick access and revenue generation?
based delivery standards? How do we deliver content for ‘emission’ (broadcast transmission & OTT/VOD delivery)? What type of quality control do we use? Where in the workflow do we examine this file-based video, audio and metadata? What are the new standards for ‘4K’ video and audio? From engineering and IT viewpoints, what is a MAM database and how can we access the media both quicker and more widely from separate systems? How do we send video and audio over an IT network? How is program delivery made to multiple platforms?
14
ONLINE E-LEARNING IP and File Based Workflow OVERVIEW This course offers high quality, interactive training at the click of a button. The online e-learning platform enables you to
WHO IS IT FOR
the location of your choice, and is available
Senior Technical Managers, Chief
to companies of all types and sizes.
Engineers, Station Managers,
IP and File based technology and workflow
Broadcast & Production Engineers,
is the new normal for broadcast and
Media IT Engineers, IT Technicians
production. This provides more efficient
and Managers.
processing, management and throughput of media from acquisition to distribution, in addition to tighter integration with business processes. Program delivery over IP provides more data about the viewer for analysis and business intelligence. With the introduction of IP and File based technology comes new terminologies and vocabularies – IP has
SYLLABUS AT A GLANCE Module 1
Understanding IP and file based technology
Module 2
Understanding the IP network
Module 3
Understanding formats – codecs, bitrates, files and streams
introduced an additional language to broadcasting.
ONLINE E-LEARNING
complete the course at your own pace in
Module 4
Applications, middleware, servers, storage and Cloud
The intent of this course is to provide an understanding of these technologies,
Module 5
Media management
systems, processes and workflow that
Module 6
Command and control, automation &
comprise the IP and file based broadcast
orchestration
ecosystem. There are seven modules to this course. Each module will cover an area of
Module 7
Media and business operations workflows and integration
technology and associated workflows. The modules are structured to focus on the different elements of the entire technology architecture and discuss these
DURATION
new workflows.
Self-paced. Approximately five to seven hours
15
INTERACTIVE LIVE-ON-LINE Understanding File Formats OVERVIEW This popular course is now available in our live-online format, allowing you to experience the same powerful learning, without the cost and hassle of travelling. Using the latest web conferencing technology, we are able to bring trainer and participants together in a highly collaborative, interactive and engaging virtual classroom environment. All
INTERACTIVE LIVE-ON-LINE
participants need to be able to join is a computer with a reliable internet connection. The course is designed to provide a thorough
Engineers, Hardware and Software Manufacturers, Production Companies, Digital Imaging Technicians, Entry Level Graduates.
understanding of current video and audio file formats plus their associated metadata and workflows. It will explain how file formats are
SYLLABUS AT A GLANCE
used from production, through the broadcast Module 1
Metadata
onto delivery and archive.
Module 2
Video file formats
As a result of this programme, participants
Module 3
Audio file formats
Module 4
Production file formats
Module 5
Framework for Interoperable Media Services (FIMS)
chain including QC and post-production and
will be able to apply their in-depth knowledge of file formats to:
16
WHO IS IT FOR
n
Protect and future-proof their assets (recorded and live content) against changing technologies in content delivery
n
Make more informed decisions about workflow choices and design
n
Be able to improve problem solving within broadcast workflows
DURATION
n
Help maximise marketing opportunities for their products and delivery processes
The course is delivered over three days, in live on line sessions lasting three and a half hours
Digital Production Partnership (DPP)
HEVC OVERVIEW This workshop provides an introduction
WHO IS IT FOR
to the new High Efficiency Video Coding
Manufacturing and broadcast professionals who wish
(HEVC) standard, also known as H.265.
to extend their knowledge to cover this HEVC standard,
It will cover the reasons that HEVC has been introduced, where it can be implemented and
where in the workflow HEVC can be introduced, along with an outline of the technology employed.
an overview of the technology involved.
SYLLABUS AT A GLANCE HEVC overview
Module 2
The road to HEVC
Module 3
Details of the HEVC codec
Module 4
HEVC implementation
HEVC
Module 1
DURATION Half Day (Approximately five hours)
17
SATELLITE BROADCAST FUNDAMENTALS OF BROADCASTING OVER SATELLITE
WHAT YOU WILL LEARN
WHO IS IT FOR
This course will give an understanding of
n Engineers with a general electronics or IT
how a compressed digital television signal is
background who are unfamiliar with the specific
handled through various processes
requirements of satellite broadcast
involved in transmission via satellite. It breaks down the ground segment and examines the signal path and parameters of the associated hardware, as well as
n Recent technology graduates starting a career in broadcast and media n Broadcast engineers and technicians who require a refresher course in satellite fundamentals
looking at the space segment, the
SATELLITE BROADCAST
characteristics and standard specifications used to ensure successful transmission.
SYLLABUS AT A GLANCE
It explains the technology used and theory behind it and looks at the environment, both technical and physical involved in using
Module 1
Satellite transmission overview
Module 2
The uplink chain
Module 3
The antenna system
Module 4
The satellite
Module 5
The downlink chain
Module 6
The IRD
Module 7
Modulation (DVB-2, DVB-S2, extensions)
Module 8
Principles of link budgets
satellites as a transmission medium. It includes building systems, locating satellites and carrying out live transmissions.
DURATION Two days
A working knowledge in one or more of IT, electronics or media technology with a recognised technology related academic qualification is required for this course.
real
com Broadcast
18
BASEBAND DIGITAL VIDEO SD & HD-SDI Test & Measurements
WHAT YOU WILL LEARN
WHO IS IT FOR
This course will give an understanding of
n Engineers and technicians with broadcast
how video, audio and data components are
experience who deal with transmission and need to
structured within the television signal and
enhance their knowledge of baseband video
how to measure for any errors or conditions
n Recent technology graduates and delegates who
that compromise the integrity of the signal.
have completed the A/V Fundamentals course
It examines the specifications of all of the components carried within the digital
n Broadcast engineers and technicians who require a refresher course in television test & measurement
television signal including audio, ancillary components are processed at various stages through the transmission chain. This course promotes a professional level of analysis using current test & measurement equipment for practical monitoring and fault finding in real world scenarios.
DURATION Two days
SYLLABUS AT A GLANCE Module 1
Digital video formats & standards
Module 2
Channel formatting & timing
Module 3
VBI and ancillary data
Module 4
Audio standards and structure
Module 5
The interface specification
Module 6
Common problems
Module 7
Tools for testing
Module 8
Types of data and carriage
BASEBAND DIGITAL VIDEO
and signalling data, and how these
real
com Broadcast 19
TECHNOLOGY PRODUCT FINANCE
WHAT YOU WILL LEARN This course introduces fundamentally important finance issues to employees who probably haven’t, but should have, realized the impact of their roles on their organization’s profitability. It tackles the underlying product and service economics and embraces cost to develop, cost to deploy and cost to maintain while
TECHNOLOGY PRODUCT FINANCE
providing an introduction to finance and accounting. The emphasis throughout is on product lifecycle costs.
SYLLABUS AT A GLANCE
DURATION
Module 1
Broadcast supply chain
Two days
Module 2
Fundamentals of business finance
Module 3
Measuring firm performance
Module 4
Management accounting and decision making
Module 5
Inventory management
Module 6
Investment appraisal and project management
n Product managers
Module 7
Budgeting and variance analysis
n Finance
Module 8
The customer interface
WHO IS IT FOR n Employees in broadcasting organizations, their technology suppliers, postproduction, facilities and related businesses n Marketing team members
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SOFT SKILLS:
COACH Transform performance, coach others to be all they can be.
WHAT YOU WILL LEARN This course will enhance your ability to draw out the significant potential of others. Through having eloquent conversations you will shift awareness, build confidence and transform capability. You will understand the how to support people to create the outcomes they want, through asking the right questions.
DURATION One day
WHO IS IT FOR n Anyone who would like to explore coaching and the impact it can have n Particularly suited to those with line management responsibility
YOU WILL EXPLORE HOW TO: n Tune into your creativity and inspire others to do the same n Have real conversations by building report and being authentic
SOFT SKILLS: COACH
importance of creating the ‘end result’ and
n Surface what is true, and know what is really important n Trust your intuition n Create structures, apply tools and use techniques that focus on realising the end result n Utilize the power of choice to create the best outcome for you and others
Accelerated Learning, Performance and Results
21
SOFT SKILLS:
ENCHANT Create customer service that exceeds expectations and creates loyalty for your brand and your business.
WHAT YOU WILL LEARN This course will help you to define your proposition, map your customer journey and pin the critical touch points. The outcome?
SOFT SKILLS: ENCHANT
Positive retention of engaged and motivated staff who have the confidence to enchant your customers, ensuring that they spend more and keep coming back.
DURATION One day
EXPLORE HOW TO: n Know what differentiates your brand so that you can own the proposition
WHO IS IT FOR n Anyone in a customer facing role who needs to understand and deliver a proposition, particularly in challenging circumstances
n Consistently engage at every touch point by mapping the customer journey n Increase revenue by getting customers to spend more n Build morale by keeping staff because they love what they do n Create a culture of continuous improvement
Accelerated Learning, Performance and Results
22
SOFT SKILLS:
INFLUENCE Move hearts and minds to where you want them to be…effortlessly.
WHAT YOU WILL LEARN ‘Influence’ will change your perception of what’s possible. Using accelerated learning principles, you will be introduced to a range of tools and theories that will open up a whole new world to you, a world where you of others, to a point where it becomes second nature.
DURATION One day
EXPLORE HOW TO: n Understand the psychology of human behavior n Tune into the thoughts and feelings of others instantaneously
WHO IS IT FOR n Everyone! Influencing with skill is relevant to everyone, irrespective of the level of experience
n Create a genuine connection with ANYONE
SOFT SKILLS: INFLUENCE
have the ability to move the hearts and minds
n Understand the highest context by chunking up and use it to position yourself effectively n Understand and apply the six fundamental principles of influence
Accelerated Learning, Performance and Results
23
SOFT SKILLS:
LEAD The fundamentals of leading a team for the first time, with confidence.
WHAT YOU WILL LEARN ‘Lead’ is designed to give you the skills you need as you take on people management for the first time. Using the latest accelerated learning techniques, we will introduce you to
SOFT SKILLS: LEAD
tools and principles which will support you in your new role, ensuring that you TAKE THE LEAD.
EXPLORE HOW TO: DURATION
n Confidently move from peer to leader
One day
n Set direction, assign roles and responsibilities and set expectations
WHO IS IT FOR n Those who are taking a management role for the first time, or are relatively new to leading a team n Anyone who is likely to move into a management role in the near future
n Nurture talent by supporting and maximizing the skills of your team n Be effective: build your 100 day plan and prioritize what needs to be done n Map your stakeholders, identify who is important and why n Motivate and inspire your team to get results
Accelerated Learning, Performance and Results
24
SOFT SKILLS:
PERFORM Performance manage with ease, to create the conditions for people to be the best they can be.
WHAT YOU WILL LEARN This course is designed to give you the skills to performance manage your team effectively. Using accelerated learning techniques you will learn how to set effectively in any performance scenario.
EXPLORE HOW TO:
DURATION
n Define the purpose of the work you do by aligning
One day
WHO IS IT FOR n Anyone with line management responsibility
it with the organization’s strategy and context n Set objectives that prioritize clear success criteria, follow process and communicate outcomes clearly n Evaluate, measure and feedback to positively
SOFT SKILLS: PERFORM
objectives, adapt your style and respond
impact performance n Address performance issues honestly
n Particularly suited to those who are new to performance management n Suited to those who are facing current or potential performance management issues
Accelerated Learning, Performance and Results
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SOFT SKILLS:
PRESENCE Be present, have presence and present with brilliance! Most of all, be the best version of yourself.
WHAT YOU WILL LEARN This course is designed to dramatically shift your awareness, capability and confidence in presenting. Using the latest accelerated learning techniques, combined with
SOFT SKILLS: PRESENCE
awareness tools, in-time feedback, coaching and expert modeling, you will achieve your end result from any presentation.
EXPLORE HOW TO: n Have gravity: own the room, lead the moment,
DURATION One day
shift the way people think and feel n Create impact: use body language, words and intonation to connect with your audience
WHO IS IT FOR n Everyone, irrespective of your background and experience n Whether you present regularly or just wish to have more presence in meetings, this is the course for you
n Be enchanting: tell stories which capture people’s imagination n Be eloquent: connect abstract concepts and ideas to business communication n Be remembered: use memory-embedding skills so no one EVER forgets n Be efficient: create powerful documents and presentations in far less time
Accelerated Learning, Performance and Results
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SOFT SKILLS:
SELL Create opportunities, build trust, drive sales and get the YES you are looking for.
WHAT YOU WILL LEARN This course will give you the skills to win the hearts and minds of your customers. Through accelerated learning principles, you will be able to lead natural, eloquent conversations tomorrow.
EXPLORE HOW TO: DURATION
n Understand your customer – do your research, know what they really want
One day n Define success by planning your end result
WHO IS IT FOR n Whether selling forms a large or a small part of your role, this is the course
SOFT SKILLS: SELL
that get your customer to buy now and
n Lead the conversation and be professional, credible and memorable n Deliver your proposition in a way that is clear, coherent and compelling
for you n No previous sales experience is
n Adapt your style to respond to different people whilst being authentic
necessary n Handle challenge by dealing with difficult questions eloquently
Accelerated Learning, Performance and Results
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SOFT SKILLS:
STRATEGY Set direction, align targets and engage employees.
WHAT YOU WILL LEARN This program will define the contribution strategy can make to ensuring that your vision, direction and targets optimize your chance for success. Strategy is many things: having methods for dealing with an uncertain
SOFT SKILLS: STRATEGY
future, being flexible in the face of new opportunities, knowing how to innovate quickly, and using frameworks and tools to win hearts and minds. STRATEGY will help you to explore this, and establish what the
EXPLORE HOW TO: n Be a strategic thinker – improve the way you think about strategic issues
future could look like. n Create a strategic plan – learn the four stages of
DURATION One day
WHO IS IT FOR n Senior staff who are involved in setting business or departmental strategy n Those who wish to understand and contribute to aligning targets, setting
creating a plan n Be innovative – create new options while building on past success n Align employees – ensure your organization and people are on board n Use frameworks to support the process – break down and prioritise tasks to make them easy n Build strategy into day-to-day activity – ensure the strategy ‘lives’ in the business, guiding all action
direction and engaging employees
Accelerated Learning, Performance and Results
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Notes
NOTES 29
ON-SITE COURSES
We recognize that it’s not always possible to afford the time to send employees on a course away from the office. To combat this dilemma, our classroom courses can be delivered at a location of your choice – including your own work premises. This can provide a great solution for organizations that have multiple employees to train, saving both time and money on travel and accommodation.
ON-SITE COURSES
In addition, whilst the training cannot be completely redesigned to suit an individual organization, our trainers can concentrate on specific areas of the syllabus that are pertinent to your employees. So, let us come to you at a time that’s convenient and tailor our courses to your business needs.
30
DON’T JUST TAKE OUR WORD FOR IT “As part of dB Broadcast’s staff development program we chose the IABM to deliver an in-house Workflow Fundamentals course. The IABM were chosen on the basis of their excellent reputation in the industry, the courses technical content, its relevance to us and the cost effectiveness of providing the training for 10 of our engineering staff and two of our sales staff in-house. This saved associated travelling and hotel costs and minimized the amount of time out of the office for a significant number of our staff.” Graham Pearl
Engineering Director, dB Broadcast Ltd.
BENEFITS OF ATTENDANCE
n PowerPoint slides of the
course content n Access to electronic course
notes after the course has been attended n Certificate of attendance
n Access to our learning management
system n Opportunity to network with industry
colleagues and peers n Refreshments and lunch are
provided on all classroom courses
HOW TO BOOK
Classroom
n By post or fax using the booking form
Classroom courses offer highly intensive
n ONLINE at www.theiabm.org
training. This approach means time away
n Phone +44 (0)1684 450030
from the workplace is limited and costs are manageable for employers. Delegates
Locations and venues
benefit from direct interaction with fellow
Our courses are delivered worldwide at
students and with our experienced trainers.
venues that have been picked for their ease of access, excellence of customer care and
Online
their first class teaching facilities.
BENEFITS OF ATTENDANCE
STUDY OPTIONS
Online courses are delivered via the IABM Learning Management System and
Request further info
are suited to people who need to flex their
Please contact the IABM Training Academy
training with work and personal
team for more information on
commitments.
+44 (0)1684 450030 or by email info@theiabm.org
On-site If you have a number of employees that require training then we will come to you. We can deliver on-site training anywhere in the world.
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COURSE TERMS AND CONDITIONS
1. Wherever possible the IABM will negotiate with course venues to avoid any parking
7. Payment is due at the time of booking and in any case must be made in full prior to the
charges but this is not guaranteed. All rates
day preceding commencement of the course.
for courses exclude any delegate parking
Failure to pay may result in exclusion from
charge that may be levied by the venue.
the course.
2. For classroom courses all rates shown are
8. Cancellations up to 30 days prior to the
exclusive of VAT/Sales Tax which is
course will benefit from a refund less £25
chargeable based on the location of
administration charge.
classroom courses and falls under the VAT rules of that country regardless of origin of
9. Cancellations less than 30 days prior to the course will require payment in full
COURSE TERMS AND CONDITIONS
booking or delegate. 10. Substitutions may be made up to 4pm on the 3. For online courses all rates shown are
day preceding the course without penalty.
exclusive of VAT/Sales Tax which is chargeable based on the location of the delegate.
11. The IABM reserves the right to cancel the course at any time without liability. In these circumstances the delegate fee will be
4. Members’ rates are only available for places booked for employees of IABM Member
refunded. The IABM will pay no compensation.
companies or where the delegate is entitled to take advantage of a recognized IABM Training Academy Delivery Partner Concession and can demonstrate that entitlement. 5. All rates exclude residential accommodation. Delegates are responsible for booking their
12. The Euro, US Dollar and UK Sterling prices stated are fixed as at the time of booking. 13. Credit and debit card transactions will be processed within 48 hours of receipt on a secure server. 14. Cheques will be accepted in Euros, US Dollars
own residential accommodation. Where the
and UK Sterling. Please make cheques
IABM is able to secure any preferential rates
payable to “IABM”.
for accommodation these will be advised at the time the booking is acknowledged. 6. Bookings must be made either by completing our booking form or via our website.
15. If you would like to make a bank transfer payment in either Euros, US Dollars or UK Sterling, please contact Lucinda Meek on +44 (0)1684 450030 or email lucinda.meek@theiabm.org
32
CERTIFICATION
For information on how to achieve each of
THE IABM EDUCATIONAL FOUNDATION
the three levels please see the examination matrix below. Anyone can apply for Associate level, but there
The IABM Educational Foundation is a registered charity committed to advancing engineering skills in broadcasting and media technology on a global basis. It offers certification covering three different levels at Associate, Practitioner and Professional.
is an occupational service requirement of either one or two years for the Practitioner and Professional levels. There are no formal training requirements for the examinations and all examination syllabus’ are published on The Foundations website. For candidates who do
Within each level there are a range of
not have relevant expertise in a particular subject area it is recommended that candidates
Currently The Foundation offers examinations in
attend a relevant vocational training course.
the following subjects:
The IABM Training Academy training courses
n Industry Understanding
are ideal preparation for the examinations.
n Audio and Video
Examinations can be taken at the workplace
n Compression
or at home and are invigilated through a
CERTIFICATION
examinations that count towards final certification.
remote proctor system. You will need a
n Networks
computer, browser, webcam and microphone.
n Workflows
All sessions are recorded and are subject to
n File Formats
identity and security verification and post examination audit. Prior learning may be taken into account and other recognized qualifications can count
Certification Scheme Structure ʹ Exam/Credits Matrix Issue 5.0 22/04/2014 2 / /
Certified Broadcastt & Media Technology Min 30 credits required * (P1 plus any another P or T credits) CertBMTprac 1 yr occupational service requirement Employer endorsement required or exemption
Industry Understanding Pt. A1 10 credits
Workflows Pt. P1 10 credits
Certified Broadcast & Med dia Technology Min 10 credits required * (P1 or A1) CertBMTassoc No occupational service requirement No employer endorsement required
Notes: = Exemptions may be possible through Recognition of Prior Learning with relevant alternative qualification(s) = Part P1 is mandatory for Practitioner Certification, Part T1 is mandatory for Professional Certification For Practitioner and Professional Certifications credits must be attained within a maximum five year period Certification lasts for five years but may be updated by re-Ce Certification or through the related Continuing Professional Development Scheme For further information and for full terms and conditions see www.iabmfoundation.org
is considered on a case by case basis. renewed through our continued professional
Compression Pt. P3 15 credits
Networks Pt. T2 10 credits
examinations are mandatory. Each application Certification lasts for five years and can be
File Formats Pt. P2 10 credits
Audio & Video Pt. T1 15 credits
towards the final certification although certain
Certified Broadcast & Medi dia Technology
Min 40 credits required * (T1 plus any other P or T credits) CertBMTprof 2 yr occupational service requirement Employer endorsement required or exemption
development scheme. For more information about certification please see The Foundation website:
© IABM Educational Foundation 2014
www.iabmfoundation.org
33
COURSE BOOKING FORM COURSE DETAILS Course Name Course Dates
DELEGATES Name
Job title
Email Name
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Email Total Fees VAT Total
CUSTOMER DETAILS COURSE BOOKING FORM
Your Name
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Tel
Fax
METHOD OF PAYMENT (tick box) Enclosed is a cheque for the total cost of the order (payable to IABM) Please invoice (only available to IABM members). Our purchase order No.
(if applicable)
Please debit card No. Name on Card Valid from Please indicate card type
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Please sign to confirm you have read our terms & conditions (overleaf) and agree to adhere to them Name: Send completed form to: IABM Training Academy, 3 Bredon Court, Brockeridge Park, Twyning, Tewkesbury, Gloucestershire GL20 6FF, UK. Fax: +44 (0)1684 450024
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Discount code
Live as if you were to die tomorrow. Learn as if you were to live forever.
Gandhi
IABM Training Academy IABM, 3 Bredon Court, Brockeridge Park, Twyning, Tewkesbury, Gloucestershire, GL20 6FF, United Kingdom. T: +44(0)1684 450030 E: info@theiabm.org W: www.theiabm.org