diversity now
KOYE OLUGBENLE
E19CC YEAR 3 B.A FASHION HERRIOT WATT UNIVERSITY
“
I hate the concept of limited edition completely. I hate the concept of separatism. Elitism. Classism. We’re all equal. The only thing that’s valuable is time. It’s the only thing we can’t get back. The only luxury is time... ... I’m not here for this to be about me. I’m here to help people. I’m here to help the 14-year-old version of myself that couldn’t afford shit.
“
- KANYE WEST
My S/S 2015 collection, Helix, is inspired by the diversity that is humanity and the very basis of diversity - The DNA. Inspired by sports luxe whilst drawing structural influences from the DNA, this collection is a fusion both worlds yeilding ‘Futuristic Minimalism’. With fabrics like spacer and linen, the wearer is assured the utmost comfort whilst staying fashion forward. The colour palette for this collection is bold and includes Cyan Blue, Glacier Grey and Fiery Red. Helix is for the women that are not restricted by the constraints of the society and are aware of themselves as individuals.
INFORMATION
NUCLEOTIDES GENE VARIANCE
CELLS
DIVERS SPAN
MUTATION
SYS
EXTENSIVITY REJECTION
MEDIA
CHROMOSOMES
MUTATION HUMAN
ASSORTED
SITY
FINGERPRINTS DNA
ORGANS
DIVISION
STEM
INDIVIDUALISM
MULTIPLICITY
DOUBLE HELIX
BINARY CODING
DNA CODING
BACKBONE OF LIFE
DNA MARKERS
INDIVIDUALITY
SEPARATE
DECONSTRUCTING THE DNA
UNRAVEL
REFORM
FRAGMENTALIZE
DNA IS A PUZZLE
BROKEN BONDS
OVER LAP
RE- ATTACHED
DISPERSE
SILHOUETTE
CURVES - DNA SHAPE
SILHOUETTE
SHARP ANGLES AND CURVES
EXAGGERATED
ABSTRACT
CUSTOMER PROFILE
DEMOGRAPHICS Age: 20+ Gender: F Education: Not Restricted Occupation: Not restricted Income: Average and above Location: City Relationship status: SIngle/Engaged/Married/Partner
PSYCHOGRAPHICS -Creative flair -Free from restriction -Confident -Honest and direct -Strong goal orientation -Social awareness -Quality over quantity -Traveller
INITIAL COLOUR BOARD
DESIGN DEVELOPMENTS
STRUCTURED FABRIC
Structured fabric to represent the bonds that make up the DNA
LIGHTWEIGHT FABRIC
PANELLING
Panels to represent the different components that make up the DNA.
FABRIC IDEAS
Wine Solid Faux Suede
Whisper White Solid Vinyl With Perforated Squares
Maroon Silk Satin Face Organza
Khaki Solid Faux Leather/ Vinyl
MODIFIED COLOUR BOARD
FABRIC SWATCHES
LINEN
SPACER
POLYESTER
DESIGN DEVELOPMENTS
LINE UP S/S 2015 FINAL LINE UP. (re do)
LINE UP S/S 2015
LINE UP S/S 2015
FRONT
BACK
PATTERN AND TOILES
FRONT OF SLEEVE
BODICE FRONT
Created a basic kimono pattern using the bodice block (with no darts) and sleeve
BACK OF SL E
EVE
BODICE BACK
PATTERN AND TOILES
ZIPPER
MODIFIED KIMONO PATTERN
FRONT
BACK
K贸y猫 O. 2015