iAM a Brand Guide
iAM IS... FUN SIMPLE ENGAGING
ACCESSIBLE COST-EFFECTIVE
Our Anchors Fun Trust
Quality Team Work
Who we are
These anchors (or values, if you like) permeate everything we do, from communication and working together, to our partner and customer experience, and even how we socialise. They represent the kind of business we are and aspire to be. Our anchors (much like their physical counterparts on ships), help keep us steady when change (or the storm, if you’re really enjoying this metaphor) hits - good ol’ immovable principles. If we stay focused on what really matters and sing from the same hymn sheet, we can collectively achieve our purpose.
To understand more about the team and the culture, check out our culture book!
CLICK
300 fun & engaging bite-sized courses!
What we do at a high-level
300+ fun and engaging bite-size courses.
IOSH & CPD accredited.
38 Collections covering Safeguarding, Cyber Security, Compliance, Health & Safety, and more.
We use Subject Matter Experts to ensure accurate insights, specialised knowledge and industry guidance.
2 to 15 minutes to complete. Enables rapid upskilling in minutes, not hours.
Each course can be taken anywhere on mobile or desktop.
We use storytelling, high-quality animation and interactivity to bring our content to life.
ABBIE
over
Why we use animation
But it’s just a cartoon I hear you say: Well not quite. We use Animation because it enhances engagement, simplifies complex concepts, aids retention, provides contextual scenarios and it offers scalability.
Enhances engagement, simplifies concepts
Aids memory retention
Enables interactive experiences
Provides contextual scenarios
Captivates learners, improves understanding, stimulates memory
Promotes active learning, caters to diverse preferences
Bridges theory and practice, reaches large audiences efficiently
the problems we fix
Limited time: Train your team in under 15 minutes with bitesized training that can be taken quickly and anywhere, at any time and on any device making it cost-effective training. It’s unlimited too!
Lack of accessibility: Deploy courses instantly with our userfriendly free LMS for mobile and desktop. Access diverse materials, expert resources, and learning pathways to develop your team. Our content is platform agnostic and compatible with your organization’s platform.
Training is often so boring having little effect: We make learning fun. It’s our USP. How? We use storytelling to make learning easy, accessible, and fun. Our courses feature highquality animations and voice-overs that engage your learners. Bite-sized courses ensure comprehension and practical skills. Interactive design facilitates quizzes, assessments, and knowledge retention.
Limited understanding of learning and development: iAM provides comprehensive learning and development resources such as quizzes, blended learning materials, pre-designed learning pathways, L&D top tips, podcasts, blogs and more.
IN
15
minutes
I learned how to become GDPR compliant!
Our tone of voice is friendly & fun
We speak to our audience clearly, in a conversational tone (words and visual communication), using small words that everyone understands, which makes our product engaging, fun and accessible.
We are friendly and approachable with a (make you smile) sense of humour and plenty of cultural references/appeal.
We work hard to clarify what we’re trying to say: explain it in words that anyone can understand. Show our brand’s personality. Copy should never sound forced. Lean toward witty, smart, and fresh.
Respect our audience’s intelligence: Connect your writing to human experience on a personal level, even when it’s a business pain point. Be genuine and honest. No need to exaggerate or embellish when facts are impressive on their own. Be able to back up any claims.
Context matters: Consider what’s on our reader’s mind and what they’re actually looking for.
Beware of buzzwords: Avoid industry jargon and clichés, no matter how strong the pull. And always spell out acronyms on first use. And never ever circle back or take things offline.
Our customer Personas
See the next 4 pages. It covers the customer and the industries that we are most successful
• Female, aged 35
• Educated to degree level with some CIPD qualifications
• Has 8 years experience in HR and L&D
• Has worked as an L&D Manager for a retail brand in London with 10,000+ employees for the last 2 years
• Uses their own LMS
• Female, aged 36
• Educated to degree level
• More than 5 years experience in L&D/HR
• Has worked as a People & Culture Manager for a start-up with 150 employees for the last year
• Uses our LMS
• Male, aged 42
• Educated to degree level
• More than 5 years experience in L&D
• Has worked as a Performance & Development Manager for a manufacturer on the outskirts of Manchester with 500 employees for the last 4 years
• Uses their own LMS
• Female, aged 35
• Educated to degree level with some CIPD qualifications
• More than 5 years experience in L&D
• Has worked as an L&D Manager for an established business in Redditch with 5,000 employees for the last 6 years
• Uses their own LMS
helpme@iamlearningcontent.com www.iamlearningcontent.com LEARNING CONTENT
