iAM Sustainable
Helping Reduce Your Carbon Footprint with iAM Compliant
Launching March 2025
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IAM
Sustainable
Logotype & Roundle
What is it?
iAM Sustainable is the cost-effective and user-friendly way to help your school or MAT meet UK carbon reduction targets. Our great new feature allows you to easily develop and monitor your climate action plan as well as tracking Scope 1, 2 & 3 emissions to provide you with a clearer picture of your energy use and wider carbon footprint. Powered by AI, it curates relevant sustainability news to keep your staff informed and engaged. Our tool features one-of-a-kind, bitesized training, how-to guides and multiple learning resources. IAM Sustainable not only informs, it shows you how to do it.
It’s what institutions need right now!
As we plan to sell iAM Sustainable as a bolt-on offering, branding it as a standalone product will enhance its strategic value, marketability, and alignment with the growing demand for sustainability solutions in schools.
Giving iAM Sustainable its own brand boosts visibility, strengthens its value, and positions it as a vital tool for schools committed to sustainability.
Highlighting strategic importance
Sustainability is a key focus for UK schools, driven by societal and regulatory shifts. By positioning iAM Sustainable as a distinct brand, we highlight its importance and demonstrate our commitment to supporting schools’ environmental responsibility, aligning it with their sustainability goals.
Enhanced marketability and engagement
A standalone brand allows for targeted marketing, clearer messaging, and greater recognition, helping iAM Sustainable stand out and connect more deeply with schools prioritising sustainability. It fosters stronger engagement and increases adoption rates, while allowing us to design a unique logo.
Recognition for training and resources
The training and resources we’ve developed (iAM Academy) for iAM Sustainable add significant value. Branding it separately showcases its depth, ensuring it’s recognised as a comprehensive sustainability tool, not just an add-on, our system lets them control their emissions and we show them how to do it too.
Addressing specific demand
There is strong demand from schools for a tailored sustainability solution. Branding iAM Sustainable as a separate product shows we’ve listened and responded, strengthening relationships with schools and demonstrating our commitment to their evolving needs.
Alignment with broader goals
For many schools, sustainability is a key strategic objective. By branding iAM Sustainable separately, we align it directly with these goals, positioning it as a flagship offering that helps schools achieve their sustainability targets.
How we talk about it
We help
We support
We show you how
We guide you
We help make it possible
We hold your hand
We take away the scare
You’re not alone
It’s easy
It’s accessible for all
Brand values - Our mantra has always been to help schools manage their compliance & risk. Every school deserves to be compliant. But not every school knows how. We show them. This should be the backbone in all our messaging. iAM makes this accessible and a reality.
“Our tool features one-ofa-kind, bite-sized training how-to guides and multiple learning resources. iAM Sustainable not only informs, but it also shows you how to do it.”
Helping
reduce your carbon footprint with iAM Compliant By planning, monitoring and measuring your emissions What? How?
Elevator Pitch New prospect edition
iAM Sustainable is the cost-effective and user-friendly way to help your school or MAT meet UK carbon reduction targets. Our SECR tool enables you to effortlessly track and report carbon emissions, manage energy consumption, and develop impactful climate action plans. Powered by AI, it curates relevant sustainability news to keep your staff informed and engaged. Our tool features one-of-a-kind, bite-sized training how-to guides and multiple learning resources. It not only informs, it shows you how to do it.
Short version
iAM Sustainable offers a cost-effective, user-friendly tool for schools to meet UK carbon reduction targets. The SECR tool enables you to track emissions, manage energy use, and helps develop climate action plans. AI-powered news and tailored training keep your school community engaged and informed.
How we talk about in the context of promotional materials
Time & ease-of-use pain points addressed
What it does in a nutshell
The feature and who’s behind it
