Definition Who we are Digital content and sport experts. We specialise in content development and distribution to our network of over 35m sports fans worldwide.
Who we’re not People just managing social networks.
What we do We connect brands with fans by developing content, strategies and applications that deliver against our clients’ business objectives.
How we do it We distribute everything we create via our network which includes the most powerful sports influencers.
WHAT IF I TOLD YOU The traditional model is dead
Traditional Marketing Model Heavy reliance on advertising Achieving some Awareness
Whether it’s TV, press, radio, digital or outdoor. The objective is to advance fans down the conversion funnel.
Fragmented Audience
Lack of investment in a digital strategy means limited data and insight, resulting in a fragmented audience.
Audience has no Desire to Act
With no clear understanding of audience behaviours, your approach is disconnected and your audience are uninterested in your advertising.
Minimal Conversions
You receive some conversions through traditional media. Traditional works, but you know it’s time to evolve the approach.
What is the solution?
Engagement Marketing Model Focus on storytelling Large Scale Awareness
Through our network of 35m fans we create wider reach and more ways for your audience to engage.
Fan Engagement
Awareness drives mass participation across multiple platforms. We can begin to take the audience on a journey.
Clear Desire to Take Action
Actionable behaviours are created through content that generates an emotive response; a buy in. The audience begins to care.
Conversions
More customers filter through the funnel. We’ve given the fans an experience and they are happy to transact with you.
So how do you deliver that many colourful balls?
By taking your fans
On a journey
Focusing on storytelling, content and experiences to build relationships that last
Do go on…
We developed a scale to measure the relationship with the fans and the success of our strategies
The Brand and Fan Adoption Journey
Is it true you have a network of millions of sports fans?
KSI 7.2m subscribers 1.1bn views
We have an accumulated network of
35 million sports fans
And work with brands of all sizes
We know sport
The teams
The players
But most importantly
Want to build a valuable relationship with your audience?
Contact us: o c . y a l p e w @ o l l he 9 3 7 4 6 9 7 7 0 +44 (0) 2