1 ABOUT ME
I’m Ruba Al-Doweesh, a Graphic and Digital Media Designer based in Riyadh, Saudi Arabia. I’ve always had a passion and appreciation for art from a young age, and it has continued to grow through the years, So that’s why I chose to follow my passion and create more art, I enjoy new and challenging projects that push me to learn more!
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7 TYPOGRAPHY
Concrete Typography
Concrete poetry is poetry in which the meaning or effect is wholly by visual means, using patterns of words or letters and other typographical devices. The chosen poem is for the poet “Waffa Al-Harbi”, and Designed 2 serial posters to express the poem with Experimental Typography. LYRICS Unable to express how I feel like an amputated hands soldier, Couldn’t applause for a poem spoken at his honoring ceremony.
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9 TYPOGRAPHY
ILLUSTRATOR
To express the poem visually, some lines have repeated to take the shape of what it’s expressing, such as the first line “Unable to
express how I feel” has been repeating to take the shape of a man putting his hands on his face from his helplessness. And the line “Like an amputated hands soldier” took the shape of hands, to express the soldier’s loss.
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13 POSTER DESIGN
DeepFake
Define a problem (set in the future) in the chosen areas: culture, education, health, etc. and find a creative solution. After that design 2 s erial posters promoting your device. T he main goal of this project is to educate about the deepfake technology and how it’s affecting our lives and how can we protect ourselves from it.
ILLUSTRATOR - PHOTOSHOP
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15 POSTER DESIGN
ILLUSTRATOR - PHOTOSHOP
Deepfakes are synthetic media in which a person in an existing image or video is replaced with someone else’s likeness. Deepfakes leverage powerful techniques from machine learning and artificial intelligence to manipulate or generate visual and audio content with a high potential to deceive. To express the a rtificial intelligence in the poster, The graphical concept was using glitches, c odes , and neon colors.
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17 POSTER DESIGN
Riyadh Season Choose an event from Riyadh Season and design a poster promoting for it. laylah al-bader & mohamed abdu event is an honoring night for the poet prince Bader Bin Abdumihssin, Joining him the singer Mohammed Abdo.
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19 POSTER DESIGN
Red String
The poster expresses the feeling of longing and long distances between our loved ones a nd wishes to meet them. The red string is a legend of a thread that connects us to those we are destined to meet. R egardless of time, p lace, or c ircumstances. T he thread may stretch or tangle, b ut it will never break.
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23 ILLUSTRATION
When you make a rice Cake for a dinosaur When you make a rice cake for a dinosaur is a children’s book story from 6-8 y ears, the story takes place in the stone age era, i t describes what it’s like having a dinosaur as a friend, m aking meals for him, playing together, and teach him how to read.
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25 ILLUSTRATION
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27 ILLUSTRATION
Medusa
Medusa is the most famous monster figure known in Greek mythology, She was usually represented as a winged female creature having a head of hair consisting of snakes turning anyone who looks toher eyes into a stone.
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29 ILLUSTRATION
Sherlock
Sherlock Holmes is a fictional detective character, famous for his prowess at using logic and astute observation to solve cases. H e is perhaps the most famous fictional detective, and indeed one of the best known and most universally recognizable literary characters.
PROCREATE
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33 BRANDING
Balus
Balus is a flower shop brand, the brand was inspired by the painting “The Roses of Heliogabalus” depicting a group of Roman diners at a banquet, being swamped by drifts of pink rose petals falling from a false ceiling above.
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35 BRANDING
logo Usage
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Colors Scheme
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37 BRANDING
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Balus 38
39 BRANDING
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Balus 40
41 BRANDING
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Balus 42
43 BRANDING
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The promoting poster for the brand was inspired by the original painting “ The Roses of Heliogabalus”.
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Balus 44
47 PACKAGING DESIGN
Jelly Dessert Package Choose a local product and analysis the graphical mistakes in the package, a fter that redesign the package to solve the mistakes and make it more desirable. Jelly Desert by Zedny company had some graphical mistakes in their package such as the nutritional information and the warning isn’t readable, using different fonts and the design for the package was unattractive and undesirable
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51 VIDEO EDITING
Vegan Documentary Veganism is currently defined as a way of living that attempts to exclude all forms of animal exploitation, be it from food, clothing, o r any other purpose. T he documentary answers some of the most asking questions people ask about it, l ike what the medical or religious opinions say about it, o r how it’s like to be a vegan in Saudi Arabia.
PREMIERE
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53 VIDEO EDITING
Big Eyes
A title sequence for the film Big Eyes. The film is about the life of American artist Margaret Keane who is famous for painting portraits of people with big eyes. follows the story of Margaret and her husband, who took credit for her successful and popular paintings.
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57 SOCIAL MEDIA DESIGN
Grap And Go
The Al-Dawaa pharmacy released a new service in their branches called “Grab and Go”, it’s a refrigerator for healthy food such as juices, sandwiches, and salad. Design a social media post promoting this new service.
ILLUSTRATOR - PHOTOSHOP
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59 SOCIAL MEDIA DESIGN
Wateen
Wateen is an initiative in cooperation with the Ministry of Health that seeks to reduce the communication gap between donors and blood banks so that the process of donating blood becomes easier. Design a social media post encouraging people to donate blood.
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61 SOCIAL MEDIA DESIGN
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