Jaaroverzicht Persreizen 2015 - Amsterdam Marketing by amsterdam&partners

Jaaroverzicht Persreizen

2015

Inhoud Introductie 5 Overzicht persreizen & persontvangsten 2015

1. Groepspersreizen 8

2. Individuele persreizen 59 3. Overige persontvangsten 72 4. Organisatie persevents 76 5. Selectie publicaties persreizen 80

Introductie 2015: een jaar waarin Amsterdam Marketing opnieuw vele journalisten en bloggers heeft mogen ontvangen in Amsterdam en de Metropool. Middels 13 groepspersreizen, 680 individuele persreizen en aanvullend 400 suggesties van de Press Office hebben we ruim 1.300 journalisten ge誰nspireerd, verrast en/of kennis laten maken met Amsterdam en de Metropool.

Dit jaarverslag biedt een overzicht van de journalisten die deelnamen, de inhoud van de persreizen en ontvangsten, een selectie van de beste publicaties en tot slot het programma van de betreffende persreis. Op alle oorspronkelijke uitnodigingen is het KLM logo vermeld. Alle artikelen zijn terug te vinden aan het eind van dit jaarverslag.

Amsterdam Marketing dankt al haar partners en met name de KLM en Luxury Hotel Group Amsterdam. Zonder hen was het niet mogelijk geweest om deze persreizen te organiseren.

Overzicht persreizen & persontvangsten 2015 Aantal ontvangen journalisten groepspersreizen

Aantal ontvangen journalisten individuele persreizen

Overige persontvangsten

110

Duitsland

USA/Canada

140

Frankrijk

België

Spanje

Italië

Scandinavië

Alliantie (Brazilië, 21 Rusland, Indonesië, China/Azië)

100

Overig

161

TOTAAL

232

680

923

Aantal georganiseerde groepspersreizen Amsterdam Marketing:

Aantal georganiseerde groepspersreizen in samenwerking met gemeente:

1. Groepspersreizen

PROGRAMME PRESS TRIP

AMSTERDAM GOLDEN AGE 5 & 6 FEBRUARY 2015 Amsterdam Marketing herewith invites you for our ‘Amsterdam Golden Age’ press trip, which takes place on Thursday 5 & Friday 6 February 2015. An absolute highlight within this press trip is the opening of the Late Rembrandt exhibition at the newly opened Philips W ing of the Rijksmuseum. Programme (can be subject to change): Thursday 5 February 9.00 - 11.30

Arrival of all participants at Schiphol airport or train station and transfer to hotel.

11.30

Pick-up at your hotel

12.00

Welcome at Rijksmuseum (lunch will be provided). From 12.00 till 17.00 you will have ample opportunity to explore the newly renovated Philips Wing and enjoy the Late Rembrandt exhibition. All is provided: museum guides, catering, free Wi-Fi internet and secure cloakrooms (Address: Museumstraat 1)

14.00

Word of Welcome by Wim Pijbes, Director of the Rijksmuseum

17.15

Festive drinks on a special Late Rembrandt canal cruise. Tour through Amsterdam’s picturesque Canal Ring, now a UNESCO World Heritage Site. During this tour you will be provided information on the development and history of these famous waterways and on sites that are linked to Rembrandt as well as more in-depth information on Golden Age food.

18.45

A special dinner at the Portrait Gallery of the Golden Age. The Portrait Gallery of the Golden Age at Hermitage Amsterdam, located on the banks of the Amstel River. This exhibition sees the Hermitage collaborate with the Amsterdam Museum and the Rijksmuseum to display an impressive selection of more than 30 huge 17th and 18thcentury group portraits. These siblings of the Night Watch paint a vivid picture of Golden Age culture and the way city life was organised, with wealthy citizens holding important positions in the civic guard, as so-called ‘regents’ and ‘regentesses’ and in the more powerful guilds. Other exhibited works includes Rembrandt’s ‘The Anatomy Lesson of Dr. Deijman’. Paul Spies, director of the Amsterdam Museum will guide you through the exhibition (Address: Amstel 51).

21.30

End of joint programme. Transfer by taxi to your hotel.

Friday 6 February 08.30

Breakfast at your hotel

09.30

Pick-up from your hotel

10.00

Visit the Rembrandthuis (Rembrandt House Museum) the house in which Rembrandt lived between 1639 and 1658. The Rembrandt House Museum is devoting an exhibition to the pupils who studied with Rembrandt during the final phase of his career, from the early 1650s until his death in 1669. Some sixty drawings and twenty paintings shed new light on Rembrandt’s special position as a highly sought-after teacher of students who wanted to continue their training after apprenticeships elsewhere. During your visit you can also explore its 17th-century rooms and get a sense of what it was like to live there (Address: Jodenbreestraat 4).

11.00

Visit the Royal Palace at Dam Square. The building originally served as Amsterdam’s city hall and was the home of Rembrandt’s Night Watch for over a hundred years, before it moved to the Rijksmuseum when its building was finished in 1885.

13.00

Authentic Golden Age lunch at Huis Bartolotti one of the richest original 17th century Canal Houses (Address: Herengracht 170-172).

14.30

End of joint programme. Transfer back to the hotel or Amsterdam Airport Schiphol. You can also join a special Late Rembrandt walk and/or Late Rembrandt canal tour or explore the city on your own account.

In case you are staying longer and would like us to offer tailor-made suggestions for the rest of your stay, please let us know, preferably per email. In due course, Amsterdam Marketing will supply you with additional press information and photo materials by way of introduction to the various activities and events that await you during the Amsterdam Golden Age Press Trip.

2. Tefaf Amsterdam / Museum Square (14 maart) In samenwerking met NBTC Aantal journalisten

Landen

Frankrijk, Scandinavië, Italië, Rusland, Spanje, USA, Canada, China, Latijns Amerika

Media

o.a. News Art Today, Figaroscope, Magasinet Kunst, Hufvudstadsbladet, Toronto Sun, Conceptual Fine Arts, Kapital, Panorama, Antiquariato, The Art Newspaper, ABC, Expansion, Forbes, Luxury Travel Magazine, Bloomberg Businessweek China, Vogue

Publicaties:

Hufvudstadsbladet (Scandinavië)

TorontoSun.com (Canada)

Conceptualfinearts.com (Italië)

AMSTERDAM MUSEUM SQUARE PRESS TRIP 14 MARCH 2015 Amsterdam Marketing and Tefaf welcome you to the Amsterdam Museum Square press trip, which takes place on 14 March. Explore Amsterdam’s Museum Square (Museumplein) home to some of the world’s most important artistic and historical treasures. During the press trip you will visit the Rijksmuseum, the Van Gogh Museum, the Stedelijk Museum and the Royal Concertgebouw. Museumplein Some 130 years ago marshy meadows made way for what’s become the city’s most affluent area. Construction began following the completion of the Rijksmuseum in 1885, with a street plan based on the design of P.J.H. Cuypers, the museum’s celebrated architect. Unsurprisingly, the quarter’s name comes from the presence of the city’s three major museums on Museumplein, all of which have recently been refurbished, adding a layer of lustre to the area. In addition to the aforementioned Rijksmuseum, there’s the Stedelijk Museum of modern art and the Van Gogh Museum. Also overlooking Museumplein is the Royal Concertgebouw, Amsterdam’s most important orchestral concert venue, internationally renowned for its acoustics and its house orchestra, the Royal Concertgebouw Orchestra. The vast open space of Museumplein itself plays host to major events each year, from screenings of Dutch football matches to large concerts and events, plus a picturesque ice rink in the winter. The I amsterdam letters in front of the Rijksmuseum have become the city’s most photographed attraction. Programme Saturday 14 March 9.00

Pick up at hotel – transfer to Rijksmuseum

9.30

Visit the Rijksmuseum (including Late Rembrandt exhibition at Philips Wing)

12.00

Lunch at RIJKS (newly opened restaurant at Rijksmuseum)

13.00

Visit Van Gogh Museum

15.00

Festive drinks at Van Gogh Museum

15.30

Visit Stedelijk Museum

17.30

Dinner at Restaurant Stedelijk

19.30

Words of welcome at Royal Concertgebouw (including coffee/tea)

20.15

Elgar's Cello Concerto by Netherlands Philharmonic Orchestra

22.35

End of programme – transfer to hotel

Itinerary suggestions in case you can spend more time in Amsterdam •

Late Rembrandt walk (in your digital press kit)

•

Canal tour http://www.iamsterdam.com/en/visiting/what-to-do/canal-cruising

•

Museum Willet-Holthuysen (Address: Herengracht 650) http://www.willetholthuysen.nl/en/node/43

•

Museum Geelvinck Hinlopen (Address: Keizersgracht 633) http://www.geelvinck.nl/english/

•

Amsterdam Museum (Address: Kalverstraat 92) http://www.amsterdammuseum.nl/en

•

De Negen Straatjes (The Nine Streets) http://www.iamsterdam.com/en/visiting/areas/amsterdam-neighbourhoods/centre/9-streets

•

Spiegelkwartier http://www.iamsterdam.com/en/visiting/areas/amsterdamneighbourhoods/centre/spiegelkwartier

•

De Hallen http://www.iamsterdam.com/en/visiting/whats-on/clubbing-nightlife-

•

PC Hooftstraat http://www.iamsterdam.com/en/visiting/what-to-do/shopping/shopping-areas

•

NDSM Wharf http://www.iamsterdam.com/en/visiting/what-to-do/shopping/shopping-areas

•

When you need more/other suggestions for the rest of your stay, please let us know.

amsterdam/dance-clubs/de-hallen-amsterdam

A digital press kit, with detailed information about Amsterdam, Rijksmuseum, Van Gogh Museum, Stedelijk Museum, Royal Concertgebouw and the Netherlands Philharmonic Orchestra, is available for download at the following link: http://bit.ly/AmsterdamMuseumSquare. In your hotel room you will find a personal goodiebag with various small presents from Amsterdam Marketing and our partners. Amsterdam Marketing will provide you with a public transport pass which allows you to, in addition to the use of all trams, subway and city buses, also take the train from Central Station to Schiphol Airport. Amsterdam Marketing pressoffice@iamsterdam.com T: +31 (0)20 702 6260

3. Flowers Press Trip (13 – 15 april) Aantal journalisten

Landen

UK, Duitsland, Frankrijk, België, Italië, Scandinavië, Brazilië, Japan, Canada, Rusland

Media

Het Laatste Nieuws, India Link International Magazine, New Style Magazine, Herts Advertiser, The Daily Telegraph, Pulse UK Newspaper, The Washington Times (online), Toronto Star, Hendes Verden, Liebhaverboligen, Dagsavisen, The Star, New Style

Publicaties:

The Star (Canada)

New Style (Rusland)

Dagsavisen (Scandinavië)

FLOWERS PRESS TRIP AMSTERDAM METROPOLITAN AREA 13 -15 April 2015 Amsterdam Marketing is looking forward to welcome you for the Flowers Press Trip from Monday 13 April to W ednesday 15 April 2015. When you think of the Netherlands, a few iconic images immediately spring to mind – windmills, clogs and tulips. Flowers draw in droves of visitors each year and are also a major part of the Dutch economy. The Netherlands is the centre for production as well as a major international supplier of flowers. Although flower-related events take place throughout the year, spring is the time when the entire region bursts into vivid colour as bulbs shoot and millions upon millions of flowers blossom. One of the biggest attractions in the region is the Keukenhof Gardens, the world’s largest flower garden and home to more varieties of tulip than you can possibly imagine. During the Flowers Press Trip, not only do you have the opportunity to take in this exceptional sight, but you will also have the opportunity to meet growers and wholesalers, to learn about the flower industry, explore the art of flowers, and discover the abundance of flowers at Keukenhof, but also in Haarlem and the flowers tucked away in Amsterdam gardens. Preliminary programme (subject to change): Monday 13 April: 08:00–11:00

Arrival at Amsterdam Airport Schiphol or Central Station and transfer to hotel

13:00–14:30

Lunch at Conservatorium Hotel by famous chef Schilo van Coevorden

15:00–16:00

Short visit to the Stedelijk Museum and exhibition of Matisse (‘Oasis is a must see)

16:00–16:30

A walking tour over the museum square to the flower garden of the Rijksmuseum

16:45–18:00

Special canal boat tour through the world famous canals, focused on flower theme

18:00–19:00

A drink at Waldorf Astoria Hotel, where 5800 tulips are on show at the inner garden

19:30–21:00

Dinner at authentic dining room of Museum Van Loon. This former house of the regent Van Loon family is recently renovated and now a stunning 17th century canal

House. Of course you will have the opportunity to enjoy their beautiful (hidden) flower garden. Dinner will be made by Jonathan Karpathios, the well-known TV chef of restaurant Vork&Mes who grows his own crops. Tuesday 14 April: 6:15

Rise and shine! Meet us in the hotel lobby at this unearthly hour (indeed at 06.15hrs).

7:00 – 9:00

A behind-the-scenes tour of the world’s largest flower auction, Flora Holland in Aalsmeer. You can personally experience the hustle and bustle of the auction floor, watch traders bidding against the clock and be amazed at the quantity of beautiful flowers traded daily at the very centre of the international flower trade.

10:00-12:00

Guided tour through the famous Keukenhof gardens– bursting with millions of tulips, daffodils and hyacinths, sprawling over 32 hectares. The highlight of 2015 will be the flower mosaic based on a colourful self-portrait by Vincent Van Gogh, which measures 250 square metres. Furthermore you can enjoy the sculpture garden, the inspiration gardens, and the various pavilions which feature a changing selection of 30 flower and plant shows on, for example, 17th century tulip mania or 300 different lilies varieties.

12:00–13:00

Short bike ride (departing from Keukenhof) through the colourful bulb fields.

13:00–14:30

Lunch at the authentic “Bollenschuur bij Bakker” (an authentic bulbs barn).

15:15-16.30

Visit the Frans Hals Museum and exhibition Flower Mania in Haarlem. Magnificent arrangements decorate the rooms in specially-made flower vases, tulip vases and appropriate antique pots. Paintings and prints on the story of the incredible boom in the demand for tulip bulbs, when they literally became worth their weight in gold.

16:30–17:30

Enjoy a Tulpomania Beer at Jopenkerk. A former church in the bustling centre of Haarlem which has been transformed into a modern city brewery.

17:30–18:00

Check-in at Hotel Lion d’Or, situated in the heart of medieval Haarlem.

18.00–18.30

Dutch genever tasting at Hotel Lion D’Or.

19:00–20:30

Dinner at restaurant Stempels, located in the buildings of the former company Joh. Enschede, where for a long time our national banknotes and for many countries stamps were printed.

Wednesday 15 April: 09:30–12:30

Transfer from hotel to a traditional lilac (sering) greenhouse and a boat tour between the fields on the Westeinderplassen where forced shrubs (lilacs and snowballs) most of the year stand.

13:00–14:30

Lunch at Michelin star restaurant Bridges, inspired by Ron Blaauw. Chef Bobby Rust is looking forward to welcome you to Bridges Restaurant for a lunch filled with a bouquet of surprise dishes whereby local produce meets international flavours.

14:30

End of programme. Transfer provided to Amsterdam or Amsterdam Schiphol Airport. If you would like a suggestion itinerary for the rest of your stay please let us know.

Amsterdam Marketing is happy to supply you with ample information and photo material of the activities and events that are part of the Flowers Press Trip.

4. Amsterdam Denim Days (16 – 17 april) Aantal journalisten

Landen

USA, Canada, UK, Nederland, Japan, Thailand, Bangladesh, India, Marokko, Italië, Brazilië, Duitsland

Media

Forbes, Vogue, Inventory, Toronto Star, Just Style, Glamour, PEN Magazine, Bangkok Post, Washington Post, The Financial Express, Times of India, India Express, VH Magazine, Il Messagero, Guia Jeanswear, JNC

Publicaties:

Toronto Star (Canada)

Forbes.com (USA)

PRESS TRIP:

AMSTERDAM DENIM DAYS 16-17 April 2015 Amsterdam Marketing welcomes you for the Amsterdam Denim Days Press Trip which takes place from Thursday 16 April to Friday 17 April 2015. With its huge concentration of denim brands and first-class denim stores, Amsterdam is unique and denim lovers can expect lots of extras here during the event, from presentations of new and unique products and denim collections to exhibitions, happenings, lots of denim pros on hand and, of course, the usual ‘sweet deals’. Amsterdam is turning (indigo) blue from 13 to 18 April with the event for fashion forward aficionados of Denim. Amsterdam Denim Days is being organised at the Westergasfabriek and the city centre of Amsterdam. Amsterdam Denim Days will start on 15 and 16 April with the prestigious and by invitation only Kingpins Show. The world’s best weaving mills, washing plants and manufacturers of denim will be on hand during this trade show meant for designers, denim professionals and press. On 17 and 18 April Blueprint will take place - a platform where brands can share their knowledge and inspiration, but it also offers a pop-up store and vintage market for die-hards. Visitors to Blueprint can

take part in workshops, watch denim documentaries and enjoy unique exhibitions from international experts. On Thursday evening we attend the festive opening of Denim City - Amsterdam's denim innovation campus of the future. It is located in Amsterdam’s new hotspot De Hallen, a redeveloped old tram depot. It offers an upcycling workshop, where worn denims will be sorted, repaired, re-used and recycled. Denim City also comprises a master workshop, a denim archive, Blue Lab and an 'Embassy' for connecting industry players. Preliminary programme (can be subject to change): Thursday 16 April 09.00 – 10.30

Arrival Amsterdam Airport or central Station, Check-in at hotel.

11.00 – 13.00

Visit to Kingpins Show at Westergasfabriek (Gashouder)

13.00 -14.00

Lunch and canal tour through the on the original G-Star RAW boat. The boat will pass through the scenic 17th-century Canal Ring, which was awarded UNESCO World Heritage status in 2010.

14.00 – 15.00

Visit G-Star head quarters (renowned building by Dutch architect Rem Koolhaas)

15.00 – 15.30

Transfer to city centre

15.30 – 16.30

Visit to Denham the Jeansmaker (with short presentation by Jason Denham) and a stroll through the famous Nine Streets

16.45 – 17.15

Tenue de Nimes, a denim inspired boutique on Elandsgracht. From here we arrange transfer to De Hallen in Amsterdam West – our latest hotspot.

17.30 – 19.30

Festive opening Denim City in De Hallen (with drinks and music)

20.00 – 22.00

Dinner at trendy Meat West restaurant in De Hallen, Amsterdam’s brand new hot spot

22.00

Transfer to new Volkshotel, once a newspaper headquarters, now a trendy hotel with raw materials of wood, glass, concrete and always a hint of history.

Friday 17 April 09.30 - 12.00

Seminar Kingpins Transformers 2029, at Blueprint (Machinegebouw)

12.00 – 13.00

Lunch at Blueprint

13.30 – 14.30

Presentation on the international Jean School of Amsterdam, after which you can meet some students and learn about this special school. Then free time at Blueprint or time to enjoy the city center (if you like some suggestions, please just ask)

Amsterdam Marketing will supply you with ample additional information and photo material of the activities and events of the ‘Amsterdam Denim Press Trip’. Your digital presskit can be found on www.bit.ly/amsterdamdenim2015

5. Media Tour - Start up Scene Amsterdam (22 â&#x20AC;&#x201C; 23 april) In samenwerking met de gemeente Aantal journalisten

Landen

USA, Frankrijk, Duitsland

Media

US News and World Report, Forbes, Gizmodo, Der Tagesspiegel, Fast Company

Publicaties:

DerTagesspiegel.de

USnews.com

Forbes.com

Media Tour Start up Scene Amsterdam 22-23 April 2015 Am sterdam is a fertile breeding ground for more than 500 start-ups w ho w ant to scale up to the rest of the w orld. It has a proven track-record as Europe’s best testbed. For start-ups, it’s the place to validate and tw eak their business model. Its open and inclusive ecos ystem gives direct access to important launching customers.

More and more Amst erdam-based start-ups get w orld w ide attention, both national and local government are backing the start-up scene w ith financial infusions, and international start-ups such as Netflix and Uber have chosen Am sterdam to set up their European headquarters.

W h y Amsterdam? In about 24 hours w e, Amsterdam’s International Press Office, w ill introduce the cit y's start-up w orld to yo u.

Pre limina r y prog ram m e (can be subject to change): W ednesda y 22 Ap ril 09.00 – 10.30

Arrival Amsterdam Airport or Central Station, Check-in at hotel

12.00 – 14.00

Lunch hosted by the StartupAmsterdam project. StartupAmsterdam is a programme designed by the city in collaboration with the startup sector with the aim to further improve the Amsterdam start-up ecosystem, making it one of Europe’s leading tech hubs. The programme started in March 2015 and in the previous months representatives of accelerators, universities, VC’s, corporations and start-ups created a collective vision, leading to 15 measures on how to reach this goal. Its focus is to improve the content, access to capital, talent and customer. StartupAmsterdam will work on making coding and programming a part of high school education in Amsterdam and the city plans to invest heavily in attracting international talent in the years ahead. More info: http://startupamsterdam.org/

14.00 – 15.00

Launchpad Meetup at TomTom. In order to connect corporates with start-ups, 10 launchpad meetups will be organized throughout the city on 22 April hosted by Amsterdam’s finest companies. We will visit the launchpad meetup at TomTom.

15.30 – 17.00

Visit B.Amsterdam. B.Amsterdam, situated in the former IBM office, is a breeding ground for innovative companies and start-ups. B.Amsterdam wants to be ‘a city inside an office’ and offers everything from sports to restaurants, events etc. Their motto is ‘We bring Entrepreneurship within everyone’s reach by providing the right spaces, toolset and social environment’. During the visit we will speak to the founders of B.Amsterdam and the founders of Startupbootcamp, one of Europe’s best accelerators.

16.00 – 17.00

One-on-One with Amsterdam Start-ups. At B.Amsterdam, you will meet different Amsterdam start-ups. Varying from the internationally known, to rising stars to fast growing to under the radar. There will be an opportunity for one- on-one interviews here.

17.30 – 19.30

Dinner at Bij Ons. Enjoy a typical Dutch dinner at restaurant Bij Ons.

19.30 – 22.30

Press meet up and Comedy Night at Boom Chicago hosted by The Next Web. The Next Web (TNW) welcomes the press the evening before the start of TNW Conference at the international comedy club Boom Chicago.

W ednesda y 22 Ap ril 09.00 – 11.00

Opening of The Next Web Conference including talk by ms. Neelie Kroes. The Next Web (TNW) is a technology focused media company founded in 2006. One of Amsterdam’s internationally successful start-ups, TNW is celebrating its 10 year anniversary. At TNW

conference the latest web trends will be discussed. Visitors will learn about best business practices and meet the world's influencers of technology & innovation. More info: http://thenextweb.com/conference/europe/ Neelie Kroes, former European Commissioner for Competition for the Barroso Commission, is now a Special Startup Envoy of the Netherlands and will open the TNW conference. 11.00 – 11.30

Sit down with Amsterdam’s Vice Mayor Kajsa Ollongren. Amsterdam’s Vice Mayor and alderman, Kajsa Ollongren, is responsible for Economic Policy and Arts & Culture in Amsterdam. She is at the heart of the StartupAmsterdam programme and her focus is on creating an environment for innovative entrepreneurship and making Amsterdam one of the world’s top start-up locations.

11.30 – 14.30

Free time to visit TNW

6. Amsterdam Beach, Old Holland, Authentic Haarlem (11 – 13 mei) Aantal journalisten

Landen

Duitsland, België, UK, Brazilië

Media

Gruenerpress, Gour-Med, De Zondag, Grouptravel Today, Scottisch Daily Record, VIP ReiseMagazin, essentialjourneys.co.uk

Publicaties:

Daily Record (UK)

Gour-Med (Duitsland)

Reisetravel.eu (Duitsland)

AMSTERDAM METROPOLITAN PRESS TRIP AMSTERDAM BEACH, OLD HOLLAND, AUTHENTIC HAARLEM 11 – 13 May 2015 Amsterdam Marketing is looking forward to welcome you for the Amsterdam Metropolitan Press Trip “Amsterdam Beach, Old Holland and Authentic Haarlem” from Monday 11 th May to Wednesday 13 th May 2015. Although famous for its historic city centre, the region just outside Amsterdam definitely deserves your attention as well. Culture, history and excitement are all together represented within the areas Amsterdam Beach, Old Holland and Authentic Haarlem. The sights are ‘unity in diversity’, though every part has its own quirky aspect. Be it to relax or for a blast of fitness fun, Amsterdam’s beaches are always a popular day trip, and this is where our voyage of discovery into the Amsterdam Metropolitan Area begins. The energetic outdoor activities but also the peaceful dune landscape reveal a few of the many possible activities the Amsterdam beach region consists of. With its countless windmills, churches and old-fashioned farmhouses, stepping into Old Holland can feel like being in a Golden Age painting. The innovative mentality of Dutch people can be related to the Beemster, dating back to the 17 th century, where lakes where transformed to land. The small harbour towns hark back to time-honoured crafts, like shipbuilding, fishing and cheese making. And beside the classic industries, the Zaan region offers a heritage of the industrial industry. Smoking chimney stacks and spinning sails enabled the mass production of chocolate and biscuits.

Just a short hop from Amsterdam, Haarlem is our last port of call – a city of remarkable history and culture that provided inspiration for many of the Golden Age painters. The beauty that captured the imaginations of these artists is still very much present in the countryside of Noord-Holland and this is where we conclude our unique press trip. Get ‘off the beaten track’ and discover the hidden gems of the Amsterdam Metropolitan Area. A perfect place for exploring while soaking up Dutch history. During the Amsterdam Metropolitan Press Trip, you will experience the different sides of the Amsterdam region. Space is limited so we kindly request that you confirm your attendance as soon as possible. Once confirmed, Amsterdam Marketing will arrange your KLM flight (direct from any European city) and the full programme as outlined below. Preliminary programme (subject to change): Monday 11 May 2015: 08:00 – 12:00

Arrival of all participants at Amsterdam Airport Schiphol or Amsterdam Central Station

13:00 – 14:00

Lunch at beach pavilion Thalassa, famous for its daily fresh fish.

14:00 – 16:00

Exploring the National Park ‘Zuid-Kennemerland by bike.

16:00 – 17:00

Tour at the Circuit of Zandvoort, a motorsport race track in the dunes.

17:15 – 18.15

Check in at Hotel NH Zandvoort & free time

18.15 – 19.00

Tour through Zandvoort & at the beach by a special beach car.

19:00 – 21:00

Barbeque at beach pavilion Safari Club Zandvoort, which is inspiring to laid-back and a bit rugged.

21.00

Overnight stay at Hotel NH Zandvoort

Tuesday 12 May 2015: 08:00 – 08.30

Early breakfast and check-out at Hotel NH Zandvoort.

08.30 – 09.30

Transfer to Beemster by bus

09:30 – 11:30

A tuk tuk ride at a tasting of local products at the Beemster Polder. The Beemster contains a scenic landscape, but uses to be a lake. Uniqueness has been acknowledged, since this is one of the UNESCO world heritage sights in the Netherlands.

11:30 – 12:15

Transfer to ‘Small town harbour’ Edam by bus.

12:15 – 13:30

Walking tour through the small streets of the city of Edam. Furthermore you will get the chance to admire a view over the rooftops of the old town from the Old Church tower.

13:30 – 14:30

Lunch at restaurant Hof van Holland in Edam.

14:30 – 15:00

Transfer to the Zaanse Schans by bus.

15:00 – 17:00

Visit to the Zaanse Schans. This area consisting of (ware)houses, small factories and windmills, showing the wealth of the Zaan area.

17:00 – 17:30

Transfer to Intell Hotel Zaandam by bus.

17.30 – 18.15

Check-in and fresh up at Intell Hotel Zaandam.

18.15 – 19.00

A ride by boat shows you the industrial past of the Zaan region and

brings

you back to the Zaanse Schans, our special dinner location.

19.00–21.30

Demonstration and dinner in an authentic painting mill, located at

Zaanse

Schans. De Kat is the only working painting mill on the world, situated along the River Zaan.

21.30

Transfer and overnight stay at Intell Hotel Zaandam.

Wednesday 13 May 2015: 08:30–09.15

Breakfast and check-out at Inntel Hotel Zaandam

09.30–10.30

Transfer to Haarlem by bus

10:30–11:30

Walking tour through the historical city centre of Haarlem. Haarlem

counts

numerous monuments and the Great Market square looks like a fairy tale with its cluster of the town hall, church and beautiful renovated houses.

11:30–12:30

Visit to the Teylers Museum. This museum is the oldest museum in the Netherlands and the 18th-century ensemble is completely unique.

13:00–14:00

Lunch at a historical boat while exploring the canals of Haarlem.

14:00

End of programme. Taxi service provided to Amsterdam city centre or to Amsterdam Airport Schiphol.

In due course, Amsterdam Marketing will supply you with additional press information and photo materials by way of introduction to the various activities and events that await you during the Amsterdam Metropolitan Press Trip.

7. Water & SAIL Amsterdam (18 – 20 augustus) Aantal journalisten

Landen

UK, Duitsland, Frankrijk, België, Italië, Scandinavië, Nederland, Roemenië, China, Oostenrijk

Media

The Luxury Editor, De Zondag, Travel Magazine, Traveller’s World, Reise Aktuell, SuitePrivee.com, Komingup.com, CCTV, JydskeVestkysten, Margriet

Publicaties:

Travel Magazine (België)

The Luxury Editor (UK)

PROGRAMME PRESS TRIP

WATER & SAIL AMSTERDAM 18-20 AUGUST 2015 Amsterdam Marketing is looking forward to welcome you for the Press Trip Water & SAIL Amsterdam from Tuesday 18 August to Thursday 20 August 2015. Water and Amsterdam are inextricably linked â&#x20AC;&#x201C; responsible for conflict and misery, but also for fame and fortune. The world-famous canals, built in the 17 th century, were crucial to the city's development. For centuries people have lived and worked here, conducted business, studied and created art. During this press trip, Amsterdamâ&#x20AC;&#x2122;s past and present will meet. Various boat tours, walks and stories will allow you to experience for yourself the city's rich history and the important role played by water. You will also experience part of the biggest classical music festival of the Netherlands - the Grachtenfestival (canal festival), where playful and exciting locations form part of the performances. It is all happening this year during SAIL Amsterdam. With over 600 ships, including more than 50 tall ships, SAIL Amsterdam is the biggest free nautical event in Europe. And you are invited! Preliminary programme (subject to change): Tuesday 18 August

09:00

Arrival in Amsterdam at Schiphol or Central Station.

11:30

Pickup at the hotel lobby (The Grand / Mövenpick hotel).

11:30 – 13:00

Short presentation and walk through part of the canal belt with water expert Maarten Ouboter of Waternet (Dutch water company); a journey of discovery with surprising and interesting facts on the subject of water.

13:00 – 14:15

Lunch created by the chef from (Michelin starred) restaurant Bridges at hotel The Grand Amsterdam, the former Amsterdam Admiralty and City Hall, located on one of the oldest canals of our city.

14:15 – 15:30

'Canal Expedition' – special canal cruise with a guide who is an expert on history of our canals and the Amstel river, with drinks from Marie-Stella-Maris (natural mineral water).

15:30 – 17:00

Visit to the Museum Van Loon. This former residence of governing Van Loon family (co-founder of the VOC) was recently renovated and is now one of the city's most beautiful canal houses.

17:00 – 18:00

Drinks reception in the Dutch Design & Art store Matter .of Material, a store for contemporary design focusing on use of material, tradition in manufactory and high quality design. In collaboration with a typical Amsterdam product: l'Eau d'Amsterdam (scent of the elm trees of Amsterdam).

18:15 – 19:30

‘Art Deli’ Dinner in an historic building on the Rokin – a newlyopened gallery/restaurant with a design hall where we will enjoy various 'cultural bites'.

20:00

Performance of 'Be with me now' in the stunning Tuschinski cinema. An opera, with a story line composed of fragments of 500 years worth of opera history, like Mozart’s 'Die Zauberflöte', Händel’s 'Giulio Cesare' and Wagner’s 'Tannhäuser', mixed with arias that were composed especially for this opera. A tour of mythical music venues in Europe as part of the Grachtenfestival, in collaboration with the Dutch National Opera and Ballet. The famous Tuschinski cinema is considered one of the most beautiful cinemas in the world. The interior and exterior are a spectacular mix of styles - Amsterdam School, Jugendstil, Art Nouveau and Art Deco. The main auditorium hosts most film premieres of the Netherlands.

22:15

Transfer to hotel

Wednesday 19 August 09:30 – 11:00

Unique visit to the tunnel of Amsterdam’s metro line (connecting Amsterdam North with South) which will start running in 2017 – a guide tells us about this hugely challenging project, considering the fact that Amsterdam is built on a typical foundation of wooden poles.

11:30 – 12:30

Pre-lunch drinks on the terrace of the Mövenpick hotel, with stunning views of the bustling harbour getting ready to welcome the tall ships

13:00 – 14:30

Lunch with spectacular views and an introduction to the A’DAM

Toren, the former Shell tower on the river IJ. This iconic tower will open in the spring of 2016 and will focus completely on music. It will offer a mix of clubs, offices, music studios, a hotel, a lookout point with a revolving restaurant and a funky 'amusement roof'. The best place in the whole city to see the tall ships parade, both coming in and going past. 14:30 – 17:30

Enjoy the SAIL-IN from the best possible location – the A’DAM Toren! SAIL Amsterdam has grown to become the biggest free nautical event in Europe, with more than 600 ships (including more than 50 tall ships) from around the world sailing past. A unique experience.

18:00

VIP event at the National Maritime Museum, with over 500 years of maritime history. Drinks and bites and various festivities before we board on our own press boat in order to have a closer look at the tall ships.

20:30

VIP view (from our boat) for a live performance by the famous Royal Concertgebouw Orchestra on a pontoon on the IJ. SAIL Music Marina presents a special summer's evening on the water. The concert will close with an impressive water and firework spectacle.

23:15

Back on shore and transfer to hotel.

Thursday 20 August 10:00 – 11:00

Visit to one of the "SAIL 2015 Oceans" called NDSM (Green Ocean) – including Plastic Whale, Moving Mesdag (360º moving Panorama Mesdag) with short guided tour, photo exhibition at Pllek about the history of NSDM, Ocean Cleanup and Azart Ship of Fools. All about innovation.

12:00 – 13:00

Special press reception on Clipper ‘Stad Amsterdam’ at the Passenger Terminal Amsterdam (PTA) with a presentation of alderman Kock; this replica of the historic 19th-century merchant ship is the Sail Amsterdam flagship and will for this hour only be opened for press.

13:15 – 14:45

Lunch at the former Scheepvaarthuis 'Shipping House', now Grand Hotel Amrâth Amsterdam - dishes will be served in various locations in this impressive building with a rich marine history.

15:00 – 16:00

View the ‘Pieremachochel’ from the waterfront terrace of the famous old café De Sluyswacht – thirty creative and funny little boats make their way through the Amsterdam canals.

16:00

Transfer to hotel, Schiphol Airport and/or Central station.

Amsterdam Marketing is happy to supply you with ample information and photo material of the activities and events that are part of the Press Trip Water & SAIL Amsterdam. Please note that there is no dresscode for any of the events - we urge you to wear comfortable shoes.

8. Munch : Van Gogh & More (22 – 23 september) In samenwerking met Kunst Holland Aantal journalisten

Landen

UK, USA, Frankrijk, Denemarken, Rusland, Indonesië, China, Griekenland, Noorwegen, Duitsland

Media

Verdens Gang, The Art Newspaper, Snob.ru, Detik.com, DestinAsian, The Star, ForbesLife page, Le Monde, China’s People Daily, Borsen, Proto Thema, Kathimerini, Smart Ideas, Athinorama Weekly, Vimigazino Magazine, Dagsavisen, Art Das Kunstmagazin

Publicaties:

Forbes.com (USA)

Dagsavisen.no (Noorwegen)

Art Das Kunstmagazin (Duitsland)

PROGRAMME PRESS TRIP MUNCH : VAN GOGH & MORE AMSTERDAM 22-23 SEPTEMBER 2015 Amsterdam Marketing is very much looking forward to welcome you for our Press Trip “Munch : Van Gogh & More” from Tuesday 22 September to Wednesday 23 September 2015. Preliminary programme (subject to change): Tuesday 22 September: 08.00 – 11.00

Arrival at Amsterdam Airport Schiphol or Central Station and transfer to your hotel

12.15 – 13.30

Lunch at Restaurant Stedelijk

13.30 – 14.45

Brief visit to the Stedelijk Museum

15.00 – 17.00

Van Gogh Museum – word of welcome by CEO Axel Rueger and official international press opening of ‘Munch : Van Gogh’ exhibition which concentrates on the artistic affinity between the two giants of Western painting, Edvard Munch (1863-1944) and Vincent van Gogh (1853-1890).

17.00 – 17.30

Music and drinks in the reopened Kurokawa Wing of the Van Gogh Museum, with possibilities to conduct informal interviews.

17.30 – 19.15

Dinner at Brasserie Keyzer, famous for their unique style that cleverly mixes past and present

19.30 – 20.15

Royal Concertgebouw – coffee with small delicacies and a word of welcome by CEO Simon Reinink in the VIP foyer

20.15 – 21.25

The Royal Concertgebouw invites you to a concert in the recital Hall of Mark Padmore (tenor) accompanied by Kristian Bezuidenhout (pianoforte) performing ‘Die Schöne Müllerin’, which is Schubert’s first vocal work based on poems of Wilhelm Müller.

21.30

Transfer to hotel

Wednesday 23 September: 08.00 – 08.45

Breakfast at hotel, then 8.30 transfer per taxi to Rijksmuseum

09.00 – 10.40

Visit Rijksmuseum, the iconic museum of the Netherlands which is home of Vermeer and Rembrandt. In 80 galleries, 8,000 objects tell the story of 800 years of Dutch art and history, from Middle Ages to Mondrian. With sneak pre-view Asia in Amsterdam Exotic Luxury in the Golden Age (opening Oct 17th).

11.00 – 12.00

Visit at Rembrandthuis – the house where Rembrandt van Rijn lived and worked for many years

12.00 – 13.15

Lunch at 5&33, part of the modern art’otel Amsterdam, a new social meeting place in the historic heart of Amsterdam, mixing together dining, drinks & art.

13.30 - 14.30

Canal cruise. Tour through Amsterdam’s picturesque Canal Ring, now a UNESCO World Heritage Site

14.45 – 16.00

Visit the fully renovated ‘Our Lord in the Attic’ which has been reopened the previous day (!) by our Queen Máxima. Here you get to experience the Dutch Golden Age; a 17th-century house with a top floor converted into a hidden Catholic church.

16.15

Informal drinks at De Prael, a brewery with a unique story, and transfer to airport or train station

Amsterdam Marketing will supply you with ample information and photo material of the activities and events that are part of the Press Trip Munch : Van Gogh & More. A digital pres kit will be made available for download at the following link (more information will be added during the course of the week): http://bit.ly/MunchVanGoghPressTripSept2015. In your hotel room you will find a personal goodiebag containing various small presents from Amsterdam Marketing and our partners. Please note that there is no dresscode for any of the events - we urge you to wear comfortable shoes. We offer the full programme with meals and transfers and we trust you will pay additional expenses you make such as bar bills or minibar costs.

9. Castles & Gardens and New Land (22 â&#x20AC;&#x201C; 24 september)

Aantal journalisten

Landen

Duitsland, UK, IndonesiĂŤ

Media

Altmark Zeitung, Domradio.de, implausibleblog.com, Express Newspapers, Sunday Post, DestinAsia, journeylist.de, Adventure Magazine, ReisundGolfen.de

Publicaties:

Journeylist

ReisundGolfen.de

AMSTERDAM METROPOLITAN AREA PRESS TRIP: Castles & Gardens and New Land

22-24 SEPTEMBER 2015 Amsterdam Marketing is very much looking forward to welcome you for our Press Trip “Castles & Gardens and New Land” from Tuesday 22 September to Thursday 24 September 2015. Although famous for its historic city centre, the region just outside Amsterdam definitely deserves your attention as well. Culture, history and fun are all together represented within the two areas of Castles & Gardens and New Land. The sights are ‘unity in diversity’, though every part has its own quirky identity and history. With its many extravagant castles, historical river estates, stepping into the area Castles & Gardens gives you the opportunity to step back in time. On the other hand there is New Land, which is one of the examples of Dutch innovation from more recent times. But it also gives you the opportunity to admire the magnificent nature. Get ‘off the beaten track’ and discover the diverse supply of hidden gems in the Amsterdam Metropolitan Area, a perfect place for exploring while soaking up Dutch history. During the Metropolitan Area Press Trip, you will experience the different sides of the Amsterdam region. Preliminary programme (subject to change):

Tuesday 22 September 09:00 - 11:00 13:00 - 14:00

Arrival at Amsterdam Central Station/Schiphol Lunch at Gasterij De Oostvaarders, Almere. This restaurant is an inspiring meeting place to experience the spectacular nature of the Oostvaardersplassen. Fair products of their own land and from the region are the principles of the menu.

14:30 - 16:15

Visit to BataviaStad, Batavia shipyard and Nieuw Land museum in Lelystad. BataviaStad Amsterdam Fashion Outlet is a unique shopping experience with more than a 100 beautiful stores, relaxed café’s and lovely restaurants. You can experience the 17th century at the Batavia shipyard Here lies the reconstruction of the authentic VOC ship Batavia from 1628. At the Nieuw Land Heritage Centre you can enjoy Flevoland’s rich history at the Nieuw Land Heritage Centre. Here you will discover the greatest land reclamation project in history and find out that Flevoland is one of the world’s biggest dry-land ship graveyards.

16:30 - 18:00

A unique experience: Flying with a Cessna 172 over the new land Flevoland.

18:30

Check-in at hotel Lange Jammer. This modern three-star hotel is situated in the harbor of Lelystad and lies on a former work island.

19:00/19:30

Diner at restaurant ‘t Dijkhuisje. The restaurant is housed in a charming historical building in a stunning lakeside setting on the Markermeer lake.

Wednesday 23 September 08:30 - 09:30

Breakfast

10:00 - 11.00

Bus tour around Lelystad and national reserve Oostvaardersplassen.

11:00 - 12:00

Enjoy a spectacular boat ride on the IJsselmeer with a RIB boat.

12:00 - 13.00

Departure to Naarden. This fortified town is the most ancient town of the area and also one of Holland’s most precious cultural monuments.

13:00 - 14:30

Lunch at restaurant Aquavite which is located in the unique fomer Promers barracks.

14:30 – 16:00

Discover Naarden during a guided walking tour.

16:00 – 17:00

Climbing of the tower of the Grote Kerk with a spectacular view over

17:30 – 18:30

Check-in at the Fletcher Hotel Nautisch Kwartier Huizen & freshing

Naarden. up. The hotel is located at the northern side of the old harbour of Huizen, looking over the Gooimeer lake. 19:00

Dinner at restaurant Cornelisz located in the middle of the Nautic Quarter of Huizen

Thursay 24 September 10:00 - 11:30

Visit to the castle Muiderslot. Muiderslot is a medival castle still in

good shape. The castle is situated at the end of river the Vecht. 11:30 - 12:45

Lunch at restaurant/cafĂŠ Ome Ko. Where the Vecht flows into the IJsselmeer, you will find the restaurant/cafĂŠ Ome Ko. Inside you will find the atmosphere of a Shiping Fleet.

13:15 - 14:00

Boat trip at the river Vecht/. The bank of this river offers an open view of the imposing country houses and accompanying tearooms.

14:00 - 15:00

We will end this press trip with a visit to the estate Kasteel Nijenrode.

15:00

End of program. Transfer to Amsterdam, Schiphol and/or Amsterdam Central Station.

10. Amsterdam Capital Week (Start-up Scene) (23 â&#x20AC;&#x201C; 24 september) Aantal journalisten

Landen

UK, Nederland

Media

MSN UK Tech & Science, TechDay News, ComputerWeekly Europe, Reuters, The Economist, Director Magazine

Publicaties:

Techdayhq.com

Computerweekly.com

MSN.com

Media Tour Start-up Scene Amsterdam 23-24 September 2015 Amsterdam is a fertile breeding ground for more than 800 start-ups who want to scale up to the rest of the world. It has a proven track-record as Europe’s best testbed. For start-ups, it’s the place to validate and tweak their business model. Its open and inclusive ecosystem gives direct access to important launching customers. More and more Amsterdam-based start-ups get worldwide attention, both national and local government are backing the start-up scene with financial infusions, and international start-ups such as Netflix and Uber have chosen Amsterdam to set up their European headquarters. Tech companies from the UK, such as Blippar, have also set up shop in Amsterdam. Why Amsterdam? We will introduce the city’s start-up world to you during the first edition of Amsterdam Capital W eek. During this week, more than 20 events at various locations throughout the city will be dedicated to putting start-ups in touch with venture capital.

Preliminary programme (can be subject to change):

Wednesday 23 September 10.30 – 11.30

Visit Blippar. Blippar is a visual browsing app using imagerecognition and augmented reality technologies to overlay the physical world with digital content via the device’s camera. Blippar was founded in the U.K. in 2011. In June 2014, Blippar announced that it had acquired Amsterdam-based rival Layar. From its new base in Amsterdam, Blippar aims to serve clients in Luxembourg, Belgium and the Netherlands.

11.45 – 12.45

Q&A StartupAmsterdam at Hoxton Amsterdam (Herengracht 255) StartupAmsterdam is a vision and action programme designed to get Amsterdam in the top three startup hubs in Europe. A public/private initiative, StartupAmsterdam represents the joint ambition of the Amsterdam startup community and The City of Amsterdam to accelerate the startup scene. Ruben Nieuwenhuis (Private Lead) and Bas Beekman (Public Lead) will be here to answer your questions. The Hoxton, Amsterdam opened its doors on Herengracht in July 2015. Made up of 5 canal houses this grand dame building was once home to the Mayor, way back in the 17th century. Now it houses 111 rooms spread across 5 floors with plenty of quirks including some monumental ceilings and lots of canal views.

13.00 – 15.30

Capital Tour XXL is a bike tour that takes you along Amsterdam's finest investors. It is the official kick-off event for Amsterdam Capital Week 2015. Amsterdam's Deputy Mayor Kajsa Ollongren will open the event and elaborate on Amsterdam’s ambition to secure a place alongside London and Berlin as a startup city. We will be there for the kick-off event and join the tour on their first visit to INKEF. INKEF Capital was established in 2010 to finance and support starting entrepreneurs and their spectacular technology ventures. INKEF is short for Investing in the Knowledge Economy of the Future.

16.00 – 17.00

Adyen is the leading technology provider powering payments for global commerce. Adyen was founded in 2006 by a team of payment professionals with a single and straightforward proposition – to deliver innovation to the payment industry. At Adyen, we will meet with CEO Pieter van der Does.

18.00

Dutch dinner at restaurant Greetje

Thursday 24 September 09.00 â&#x20AC;&#x201C; 14.00

Capital on Stage conference After 4 years of travelling Europe, Asia and the US, Capital on Stage returns to Amsterdam. A wide variety of investors attend Capital On Stage, ranging from seed investors to well-known venture capitalists. All startups that attend the conference have been handpicked and can only join if they work on scalable web/tech businesses and are a (co)founder or CEO.

16.00 â&#x20AC;&#x201C; 17.00

TravelBird was founded as an online travel organization specialized in daily special offers. The company made a flying start and has grown and developed at a whirlwind pace. It started out with just two employees and now its staff counts over two hundred. Based in Amsterdam and founded in 2010, TravelBird has been expanding to 17 countries across Europe, including the UK. Travelbird was named one of Europe's hottest startups by Wired Magazine.

11. Amsterdam Neighborhoods for Foodies (5 – 6 oktober)

Aantal journalisten

Landen

UK, Duitsland, China, Italië, Japan, Nederland

Media

Huffington Post, Perceptive Travel Blog, Beyond-londontravel.com, Reisetravel, Restaurantfuehrer, Niederlandeblog.com, People’s Daily, Bell’Europa, RURUBU, PENmagazine, Studio Frog, Amsterdam Blog, awesomeamsterdam.com, johndoesamsterdam.com

Publicaties:

Huffington Post (UK)

Perceptive Travel (UK)

Beyond London Travel (UK)

PEN Magazine (Japan)

PROGRAMME

AMSTERDAM NEIGHBORHOODS FOR FOODIES 5 – 6 October 2015 Amsterdam Marketing is very much looking forward to welcome you for the Amsterdam Neighborhoods for Foodies Press Trip from Monday October 5 th to Tuesday October 6 th 2015, in which we present a blend of culinary specialties in Amsterdam East (Plantage Neighborhood) and Amsterdam West. Besides the beautiful city centre Amsterdam offers a variety of nature, culture and culinary hotspots in the neighborhoods outside. The Plantage Neighborhood and Amsterdam West are located just a stone’s throw from Amsterdam’s canal ring. These neighborhoods are definitely worth visiting: think of the culinary specialties and beautiful museums and attractions. During this press trip you will be introduced with these amazing spots. Meet the Neighborhood Plantage on Monday during a canal tour, several must-sees in this neighborhood and a walking-dinner in stunning places. On the second day Amsterdam West offers you great specialties with a real barista course, a lunch at the popular Foodhallen and a visit to Tony’s Chocolonely.

Preliminary program: Monday October 5th (Plantage Neighborhood): 9.00 – 11.00

Arrival in Amsterdam at Schiphol or Central Station, transfer to your hotel

11.00 – 11.30

Welcome drinks in the lounge of your hotel, InterContinental Amstel Amsterdam, the beautiful 5-stars hotel embracing the charm and heritage of the city

11.30 – 12.30

Pick-up at your hotel for a canal tour with a guide from the Plantage Neighborhood, discover the stories of the impressive Royal Theater Carré, Hermitage, Hortus Botanicus, National Maritime Museum, centre for architecture Arcam and arts centre De Appel.

12.30 – 13.30

Lunch at Restaurant Stalpaert in the National Maritime Museum with amazing views over the water

13.30 – 14.25

Walk via the beautiful ‘Kadijksplein’ to the Mr. Visserplein in the Jewish Cultural Quarter: our Plantage guide shows us the outdoor photo exhibition ‘Plantage Portraits’ and tells about the history of this square

14.25 – 15.00

Refreshments at famous old café De Sluyswacht, a small café in a skew little house

15.10 – 16.00

Visit the Rembrandthuis (Rembrandt House Museum), the house in which Rembrandt lived between 1639 and 1658. Word of welcome and short tour through the museum, including an etcher demonstration.

Walking dinner 16.00 – 17.00

Start of the walking dinner at Hermitage Amsterdam with champagne and a small bite. Visit the permanent exhibition the Portrait Gallery of the Golden Age: an impressive selection of more than 30 huge 17th and 18th-century group portraits. These siblings of the Night Watch paint a vivid picture of Golden Age culture and the way city life was organised, with wealthy citizens holding important positions in the civic guard, as so-called ‘regents’ and ‘regentesses’ and in the more powerful guilds. Other exhibited works includes Rembrandt’s ‘The Anatomy Lesson of Dr. Deijman’. This exhibition is a collaboration between Hermitage Amsterdam, the Amsterdam Museum and the Rijksmuseum.

17.20 – 18.30

Behind the scenes at one of the oldest botanic gardens in the world in an oasis of tranquility: Hortus Botanicus Amsterdam. The first starter will be served in the ‘Palmenkas’.

18.35 – 19.15

Word of welcome in Verzetsmuseum Junior, where the second starter will be served. This museum of resistance focusses on Dutch children during the Second World War and is proclaimed to be the best Dutch museum for children in 2015.

19.20 – 20.15

Dinner in Restaurant De Tropen which opened the doors last month. De Tropen is situated in the ‘Koninklijk Instituut voor de Tropen’, near the Tropenmuseum, one of Europe’s leading ethnographic museums, renowned for its collection. The permanent and temporary exhibitions display (art) objects, photographs, music and film from non-western cultures.

20.30 – 21.15

Dessert will be served in hotspot restaurant De Plantage, which opened last year and is established in a 19th-century building upon the Artis square.

21.15 – 22.15

After a short visit to Micropia, the world’s first museum about microbiology, we start an exciting guided evening walk through Artis Royal Zoo, which is proclaimed yet to be the best zoo in the Benelux in 2015.

22.15

Evening drinks in the famous brown café Eik & Linde and transfer to hotel

Tuesday October 6th (Neighborhood West): 8.30 – 9.15

Breakfast in your hotel

9.30 – 10.00

Pick-up in the hotel lobby and transfer by taxi to Amsterdam West

10.00 – 11.00

Become a real barista during the Barista Course at coffee company Lot Sixty One. Founder Adam Craig is a real coffee expert and is famous for his excellent coffee and coffee bars in New York. Coffee tasting is absolutely included.

11.00 – 11.30

Visit to the famous Ten Katemarkt, a typical authentic Amsterdam market with lots of fresh products.

11.30 – 12.00

After some shopping time we will visit Denim City in De Hallen (the former tram shed), a global meeting point for denim education, research and enterprise, specifically aimed at innovation and sustainability.

12.00 – 13.15

Choose your own lunch in the variety of popular foodies hotspots in the Foodhallen, Netherlands’ first indoor foodmarket. After your lunch you can bring a short visit to the design shops in the Hallen.

13.45 – 14.45

Tony’s Chocolonely is a typical Dutch product which is famous for the production without slavery, highlighted with the ‘slavery-free’ logo. The producers of this high quality chocolate aim to live in a world which is ‘100% free of slavery’ and they will tell us about their story.

15.00 – 15.30

Preview at a new pop-up hotel Gustafson at the Westergasterrein, which will open the doors this month

15.30 – 16.30

Time for some drinks and bites at The Culinaire Werkplaats: a studio where food and art are combined. The theme of this bites will be Vincent Van Gogh, his contemporaries and influencers: the bites will tell us about the life and work of this famous Dutch painter

16.30

Transfer to hotel

Amsterdam Marketing will supply you with ample information and photo material of the activities and events that are part of the Amsterdam Neighborhoods for Foodies Press Trip. A digital press kit will be made available for download at the following link (more information will be added during the course of the week): http://bit.ly/NeighborhoodsForFoodies. In your hotel room you will find a personal goodiebag containing various small presents from Amsterdam Marketing and our partners. Please note that there is no dresscode for any of the events - we urge you to wear comfortable shoes. We offer the full programme with meals and transfers and we trust you will pay any additional expenses you make (such as bar bills or minibar costs).

12. ADE (15-17 oktober) Aantal journalisten

Landen

BraziliĂŤ, Zwitserland, UK, USA, Rusland

Media

Valor, UOL, Trinity Mirror, MiLLENNiAL, Vash Dosug, Hello.ru, bohemianstella.wordpress.com

Publicaties:

Trinity Mirror (UK)

Vash Dosug (Rusland)

Hello.ru (Rusland)

UOL (BraziliĂŤ)

PROGRAMME

AMSTERDAM DANCE EVENT PRESS TRIP 15-17 OCTOBER 2015 Amsterdam Marketing is very much looking forward to welcome you for our Amsterdam Dance Event Press Trip from Thursday 15 October to Saturday 17 October 2015. With over 170 dance-events per year, 2.7 milion visitors and Dutch DJ’s dominating the world lists, the dance-industry plays an important part in the Dutch economy. Amsterdam Dance Event (ADE) is with 350,000 festival visitors world’s leading electronic music platform and biggest club festival. ADE includes a nightly festival and a unique blend of daytime conference meetings, interactive workshops, tech demos and in-depth round-table discussions. Over the last 20 years ADE has evolved into a platform for every kind of electronic music, the perfect place to reach both international consumers and business professionals. During the ADE Press Trip you will not only learn more about the Amsterdam Dance Event, but you will also have time to visit some of Amsterdam’s finest clubs and visit Amsterdam’s newest hotspots to enjoy the festive ADE atmosphere. During the days you can use your I amsterdam City Card to travel around the city (valid from Thursday 15 October for 72 hours). Your ADE pass partout and the tickets for some specific events will be send to your e-mail address. For the events where your pass partout is not valid or you don’t have a ticket, your name is on the guest list.

Preliminary programme (subject to change):

Thursday 15 October: 11.00 – 12.00

ADE Playground - Jeff Mills X Rembrandt – inspired by Rembrandt’s intimate early painting Philosopher in Meditation, Mills will compose three new tracks

12.30 – 13.30

ADE Conference - 20 Years of ADE: The Dutch Legends, with Robin Albers, Johan Gielen, DJ Jean and Ton TB in The Dylan (D2 Panel Room)

13.45 – 15.10*

‘Art Deli’ lunch in an historic building on the Rokin – a newly-opened gallery/restaurant with a design hall

15.15 – 16.15*

Canal tour through Amsterdam’s picturesque Canal Ring, now a UNESCO World Heritage Site. Machteld Ligtvoet (Amsterdam Marketing) will join to tell about the city of Amsterdam

16.30 – 17.15

ADE Playground - FOAM presents: Anne de Vries – E M E R G E, the first major solo exhibition of visual artist Anne de Vries in which existing and new work are combined

17.15 – 18.30

Free time

18.30 – 20.30*

Dinner at De Waag ("weigh house"), which is a 15th-century building on Nieuwmarkt Square. It was originally a city gate and part of the walls of Amsterdam. The Waag is the oldest remaining non-religious building in Amsterdam and is depicted in Rembrandt's 1632 painting ‘The Anatomy Lesson of Dr. Nicolaes Tulp.

20.30 – 23.00

ADE Playground - Detroit Swindle & The Programme – World Premiere live at the Compagnietheater: a musical and visual live act based around Detroit Swindle

23.00 – 00.00

Meet in front of the stairs of the Compagnietheater for a walk to Amsterdam Central Station. Here you take the ferry to the NDSM wharf.

00.00*

DGTL Maya Jane Coles @ Scheepsbouwloods (NSDM wharf)

Amsterdam Marketing arranges a transfer back to your hotel at 04.30. You can use this taxi (a white Tesla) by calling your name. If you want to leave the party another time, you can arrange your own transfer. Friday 16 October: 12.30 – 13.30

ADE Playground - Amsterdam Museum presents: Graffiti. New York meets the Dam. An exhibition which is dedicated solely to graffiti in New York and Amsterdam.

13.30 – 14.30

ADE Playground - ADE FRAMED at Melkweg Expo – Dutch artist and DJ Steven de Peven selected several artists who will be showing and selling their work

15.00 – 15.15

ADE Dance & Brands – Engaging a new generation through dance,

with Peter Kan (De Duif) 15.15 – 16.00

ADE Dance & Brands – A roundtable discussion featuring some of the electronic music scene’s biggest players, with Martin Garrix, Andrew Goldstone, Watse de Jong and Hugo Langras (De Duif)

16.00 – 16.30

ADE Dance & Brands - How Ray-Ban ad boiler room arrived at a convincing global music concept, with Steven Appleyard (Boiler Room, GB) and Sonia Salvador (Ray Ban, US) (De Duif)

16.30 – 18.30

Free time

18.30 – 20.00*

Stars Dinner at Restaurant Vinkeles in The Dylan for ADE VIP guests

20.30 – 22.30*

Andres Scholl & Vavox present: Stabat Mater in the Westerkerk

22.30*

Darklight Sessions at Het Sieraad, with Fedde Le Grand, Chocolate Puma, Housequake, Tom Swoon and Kryoman

Absolut Nights Amsterdam presents: a workshop on creativity in nightlife. The program features interactive workshops with visual experts such as Werc Collective and ADE BEAMLAB

13.00

Explore the city of Amsterdam with your I amsterdam City Card.

The museums you can visit with your I amsterdam City Card can be found in the flyer which you will find in your goodiebag. Some suggestions to do during your free time: -

Stedelijk Museum: museum about modern art

Museum Our Lord in the Attic: a 17th-century house with a top floor converted into a hidden Catholic church, recently reopened after a fully renovation

Museum Van Loon: a magnificent private residence built in 1672 by the architect Adriaen Dortsman. In the rooms, a large collection of paintings, fine furniture, precious silvery and porcelain from different centuries is on display. Behind the house is a beautiful garden, an oasis of quiet in the modern inner city.

Hortus Botanicus: the oldest botanic g ardens in the world in an oasis of tranquility

EYE Filmmuseum: museum about films, where you can visit the exhibition ‘Michelangelo Antonioni – II maestro del cinema moderno’

Foam: photography museum

Museum Het Rembrandthuis: the house where Rembrandt van Rijn lived and worked for many years

Mini Galerie presents: Uncovered. The Art of the Album Cover II. A group exhibition showcasing artwork that has been used for the cover

design of various records (Thursday, Friday and Saturday, 13.00 â&#x20AC;&#x201C; 18.00 at Mini Galerie) The activities signed with * are parts we expect you to join, because we made reservations for you or put you on the guest list. Various organizations are counting on your presence. The rest of the program consists of suggestions made by ADE and Amsterdam Marketing. You can join the ADE program or explore the city of Amsterdam with your I amsterdam City Card. In order to enjoy ADE to the fullest, we expect you to arrive in time at the several organisations and events. Digital press information about the ADE is available at http://www.amsterdam-danceevent.nl/press/. Amsterdam Marketing will supply you with information and photo material of the activities and events that are part of the press trip. A digital press kit will be made available for download at the following link (more information will be added during the course of the week): http://bit.ly/ADEpresstrip2015. We offer the full program with meals and transfers and we trust you will pay any additional expenses you make (such as bar bills or minibar costs). We wish you a wonderful press trip in Amsterdam during the Amsterdam Dance Event.

13. Winternights Amsterdam (6 – 8 december) Aantal journalisten

Landen

UK, Duitsland, USA, Canada, Frankrijk, Italië, Zweden, Portugal

Media

Toronto Star, GRAND Magazine, Forbes, Voyage, Fugas, Gate to Travel, GoNOMAD.com, Daily Express, The Luxury Editor, National Geographic, Artzliches Journal, Express & Star

Publicaties:

Forbes.com (USA)

RadissonRed.com (UK)

NationalGeographic.it (Italië)

PRESS TRIP AMSTERDAM:

WINTERNIGHTS 6 - 8 December 2015 Amsterdam Marketing is very much looking forward to welcome you for our ‘Winternights Press Trip’, which takes place from Sunday 6 to Tuesday 8 December 2015. The Wintertime Press Trip offers you a diverse mixture of the Amsterdam Light Festival, culinary highlights and the festive season. During the December month the city sparkles with bright lights and events which we would like to share with you. The historical centre of Amsterdam presents a festive decor during the Amsterdam Light Festival. Corresponding to the theme, ‘friendship’, light sculptures and projections by contemporary (inter)national artists have been selected for this fourth edition. You will also experience several culinary highlights and as icing on the cake we will visit the exclusive national award ceremony of the Michelin Stars. During these three days we will show you some of the hidden gems of Amsterdam. Preliminary programme (can be subject to change): Sunday 6 December 08.00 – 12.00

Arrival at Amsterdam Airport Schiphol or Amsterdam Central Station

13.00 – 14.30

Lunch at Conservatorium Hotel compiled by famous chef Schilo van Coevorden

14.45 – 16.00

Experience the Christmas atmosphere in and around Bijenkorf (our largest department store) with a short presentation and tour through

the store. We end the visit with a sparkling surprise from Gassan Diamonds. 16.00 - 17.00

Private tour through the brand new W Hotel and a drink at W Lounge with the first rooftop pool in the city and an amazing view over Amsterdam

17.15 – 18.15

Enjoy musical soul sounds at the recently renovated café Kobalt, a typical Amsterdam café

18.30 – 20.30

Dinner at restaurant RIJKS, where the Rijksmuseum will be served up on a plate.

Monday 7 December 7.00 – 10.00

Breakfast at your hotel and free time

9.30

Transfer (with I amsterdam sign in the front) is arranged from your hotel to Hotel American. Transfer from Conservatorium Hotel departs at 9.45, transfer from NH Krasnapolsky departs at 9.30. If you decide to explore the city on your own this early morning, please be in time at Hotel American.

10.00

Meet in the lobby of Hotel American, from where we together will walk to the DeLaMar Theatre

10.15 – 12.00

Official launch event of the Michelin Guide 2016 at the DeLaMar Theatre. After a short welcome we will attend a round table conversation, followed by the official awarding by Michelin Guide director Michael Ellis. Dutch top chefs will ‘receive’ their Michelin star(s) and also Bib Gourmands 2016 are announced - strictly invite only.

12.00 – 13.30

To get the ultimate Michelin star experience, signature dishes will be served for lunch in the DeLaMar Theatre

14.00 – 15.00

Walk through the Spiegelkwartier: an historical neighborhood with typical old Dutch houses and the heart of the national art and antiques trade

15.00 – 16.00

Visit ICE Amsterdam, a special ice skating experience on Museumplein, with the Rijksmuseum as a phenomenal backdrop. Hot chocolate will be served.

16.15 – 17.15

Visit to Royal Theater Carré for a backstage tour, where we experience the amazing theatre from stage. This majestic building on the banks of the Amstel, built as a circus theatre 126 years ago, grew to become the country's most famous theatre and venue.

17.45 – 19.15

Dinner with beautiful view on the Dam square at brand new Grand Café Krasnapolsky, which opened last October under signature of chef Jacob Jan Boerma, who received his 3rd Michelin star in 2014

19.15 – 20.00

Short visit and drinks at Wynand Fockink: a distillery from 1679 specialised in liqueurs and jenevers

20.15 - 21.30

Water Colors Canal Tour with private classic boat. This Amsterdam Light Festival 2015 boat tour through the canals of Amsterdam

allows you to enjoy light art, projections and installations from the water. The latest light innovations add a whole new dimension to the historical city. Tuesday 8 December 8.30 – 9.30

Breakfast at your hotel, check-out if appropriate and free time. If you want us to bring your luggage to the Cobra Museum in the afternoon (last part of the program), please leave your luggage with ‘I amsterdam luggage label’ at the reception desk of your hotel.

9.30

Transfer (with I amsterdam sign in the front) is arranged from your hotel to museum Willet-Holthuysen. If you decide to explore the city on your own this early morning, please be in time at the museum.

10.00 – 11.00

Visit to museum Willet-Holthuysen in an impressive canal house. After a short presentation we get a preview of the exhibition ‘Christmas in Willet’, where you experience the way how Christmas was celebrated by the couple Willet-Holthuysen in the 19th century

11.15 – 12.15

Visit Marcel Wanders Gallery - Collectible Design Pieces and the Rijks Book Project

13.00 – 14.30

Special lunch at Cobra Museum and visit to the Miro exhibition: the first exhibition to explore the relationship between Joan Miró (18931983) and CoBrA (1948-1951).

14.30

End of program, transfer to city centre or Amsterdam Airport Schiphol

Amsterdam Marketing will supply you with ample information and photo material of the activities and events that are part of the Winternights Press Trip. A digital press kit will be made available for download at the following link (more information will be added during the course of the week): http://bit.ly/Winternights. In your hotel room you will find a personal goodiebag containing various small presents from Amsterdam Marketing and our partners. We offer the full programme with meals and transfers and we trust you will pay any additional expenses you make (such as bar bills or minibar costs). Please note that there is no dresscode for any of the events, but we urge you to wear comfortable shoes.

2. Individuele Persreizen

Individuele persreizen In 2015 heeft Amsterdam Marketing voor 320 individuele persreizen een programma verzorgt. Dit varieert van het aanbieden van een I amsterdam City Card tot en met het organiseren van een geheel verzorgd programma inclusief hotelovernachting. Dit resulteerde in een bezoek van 680 journalisten aan Amsterdam Metropolitan Area. Daarnaast heeft Amsterdam Marketing ook ongeveer 400 informatie aanvragen ontvangen. Dit waren onder andere vragen over cijfers (bezoekersaantallen e.d.), suggesties over wat te bezoeken in Amsterdam en hotelovernachtingen. Het grootste deel van de journalisten kwam uit UK, Duitsland, USA/Canada. Laurie Werner (27 juni â&#x20AC;&#x201C; 2 juli) Land

USA

Media

Forbes.com

Thema

Hotels in Amsterdam, Tassenmuseum, restaurant Rijks

Publicatie: -

forbes.com/where-to-stay-now-on-the-canals

forbes.com/not-the-typical-amsterdam-museum

forbes.com/where-to-eat-in-amsterdam-now

David Latt (15 - 20 november) Land

USA

Media

Luxery Travel Magazine

Thema

Amsterdam in Festival Season

Publicatie: -

luxurytravelmagazine.com

Michael Benedict (27 maart - 4 april) Land

Canada

Media

Edmontonjournal.com

Thema

The small unique museums in Amsterdam

Publicatie: -

edmontonjournal.com

Randy Mink (4 – 6 april) Land

Canada

Media

Cruise Travel Magazine & Religioustravelplanningguide.com

Thema

Amsterdam port of the month for Cruise Travel Magazine. Amsterdam story for LGT

Publicatie: -

Port of the Month: Amsterdam

religioustravelplanningguide.com

Jamie Tabberer (14 – 17 februari) Land

Media

Gay Star News

Thema

LGTB Amsterdam

Publicatie: -

Review: restaurant De Kas

Going Dutch: the 7 coolest places to take a date in Amsterdam

Diana Hubbel (5 – 8 oktober) Land

Media

The Guardian

Thema

Budget Amsterdam

Publicatie:

theguardian.com

Antoinette Schmelter de Escobar (28 – 30 maart) Land

Duitsland

Media

Trips4kids.de

Thema

Amsterdam en kinderen

Publicatie: -

trips4kids.de

Noord-Holland persreizen In samenwerking met het Nederlands Bureau voor Toerisme & Congressen (NBTC) en de Provincie Noord-Holland heeft Amsterdam Marketing 1 groepspersreis en 5 individuele persreizen georganiseerd. Deze persreizen vonden niet plaats in Amsterdam, maar in de regio van Noord-Holland.

1. Classic North-Holland (16 â&#x20AC;&#x201C; 18 juli) Aantal journalisten

Media

La Vanguardia, ABC, El Mundo, Dove, Inviaggio, www.ilturista.info, Caravan & Camper

Thema

Klassiek Noord-Holland

Publicaties:

ansa.it/inviaggio

Caravan & Camper

Dove

Press Trip Amsterdam Metropolitan Area: Classic North-Holland 16 – 18 July 2015 Thursday 16 th July 12:00 – 13:00

Arrival at Amsterdam Schiphol Airport

14:00 – 14:30

Check-in at Amsterdam Beach Hotel Program Zandvoort

14:30 – 15:30

Shopping time/free time in Zandvoort

15:30 – 17:30

Bike tour through the National Park Zuid-Kennemerland

17:30 – 18:30

Guided walking tour through Zandvoort

18.30 – 20:00

Free time and freshing up at the hotel

20:00 – 22:00

3 –course Dinner at restaurant PlaZand

Friday 17 th July 08:00 - 09:00

Breakfast & check-out at Amsterdam Beach hotel, Zandvoort Program Alkmaar

10:00 – 11:00

Canal tour at Alkmaar

11:00 – 11:30

Guided tour at the Kaasmarkt

11:30 – 12:30

Guided tour through Alkmaar

12:30 – 13:30

Lunch at Restaurant Abby’s

14:00 – 15:00

Visit to Museummolen of Schermerhorn

15:30 – 16:30

Guided walking tour through De Rijp

17:00 – 17:30

Check-in at hotel De Fortuna Program Edam

17:30 – 19:15

Guided walking tour and boat tour through Edam

19:15 – 20:00

Free time at Edam

20:00

Dinner at hotel/restaurant De Fortuna

Saturday 18 th July 07:15 – 08:15

Early breakfast & check-out

08:30 – 09:30

Guided walking tour through Volendam

10:45 – 11:00

Boot transfer to Zuiderzeemuseum Program Zuiderzeemuseum

11:00 – 12:00

Guided walking tour at the Zuiderzeemuseum

12:00 – 13:00

Free time to spend at the open air museum

13:00 – 14:00

Lunch at restaurant Het Amsterdamse Huis

14:00 – 15:00

Guided walking tour through Enkhuizen

15:36 – 16:20

1 group of Italy by train to Schiphol (departure Schiphol at 18:00)

15:30 - 17:00

Guided walking tour through Hoorn with the rest of the group

18:00

Transfer to Schiphol Airport

2. Dutch Sea Coast (26 â&#x20AC;&#x201C; 28 juni) Aantal journalisten

Media

Bruckman Verlag

Thema

nieuwe gids over de Nederlandse Noordzeekust

Sunday 26 June Overnight stay at Camping Greverduin Monday 27 June

Overnight stay at hotel Boschlust Tuesday 28 June 13:00 â&#x20AC;&#x201C; 14:30

Guided walking tour (in German) through Bergen

Publicaties: -

De gids komt uit in 2016

3. Familienurlaub in Nord-Holland (16 â&#x20AC;&#x201C; 18 oktober)

Aantal journalisten

Naam journaliste

Christina Rinkl

Media

KĂślner Stadtanzeiger, Berliner Zeitung, blog

Thema

Familievakantie buiten het hoogseizoen in Noord-Holland

Publicaties: -

mamachillt.com

KĂślner Stadtanzeiger

Berliner Zeitung

Press Trip Amsterdam Metropolitan Area: Familien Urlaub in Nord-Holland 16 â&#x20AC;&#x201C; 18 October 2015 Vrijdag 16 oktober Check-in bij Center Parcs Strand Hotel 14:30

Stadswandeling door Haarlem

18:00

Diner bij restaurant Het Veerkwartier

Zaterdag 17 oktober 13:00

Vrije tijd in Haarlem & Bezoek Frans Halsmuseum Programma Zandvoort

14:00

PrivĂŠ Burlwandeling

18:00

Diner bij Pannenkoekenrestaurant De Lachende Zeerover

Zondag 18 oktober Ochtend

Vrije tijd

12:00

Bezoek aan Juttersmu-Zee-um

13:00

Lunch

14:00

Fietstocht door Nationaal Park Zuid Kennemerland en eventueel een bezoek aan het bezoekerscentrum

4/5. North Holland during the wintertime (11 â&#x20AC;&#x201C; 13 december)

Aantal journalisten

Naam journalisten

Alan Wooding & Sarah Marshall

Media

Travel Editor, Luton Today, Press Association

Thema

Noord-Holland in de wintermaanden

Publicaties: -

lutontoday.co.uk

Dit artikel is ook gepubliceerd in:

Bedford Today

Biggleswade Today

Dunstable Today

Leighton Buzzard Observer

Milton Keynes Citizen

Press Trip Amsterdam Metropolitan Area: North Holland during wintertime 11 – 13 December 2015 Friday 11 December 12:30

Arrival at Schiphol Airport

13.15

Check-in at Golden Tulip Hotel Lion d’Or,

14.00

Bezoek aan de tentoonstelling ‘Echte Winters’ in Teylers Museum

15.30

Free time

19:00

Dinner at Restaurant Seymour

Saturday 12 December 09.45

Walking tour through Haarlem

11.30

Lunch at Restaurant Zuidam

13.15

Visit to Muiderslot

15.15

Free time

16.00

Visit at Restaurant of the Jopenkerk

17.00

Free time at the Winter beer festival on the Hortusplein

18.00-19:00

Dinner at the restaurant of the Jopenkerk

From 20:00

Water Colors Cruise by Holland International (Amsterdam Light Festival) Train back to Haarlem

Sunday 13 December Morning

Free time and visit to Christmas Market

12:00

Lunch at Restaurant Dijkers

15:00

Transfer to Schiphol Airport

3. Overige Persontvangsten

Overige persontvangsten Amsterdam Fashion Week (22 – 26 januari) Voor de Amsterdam Fashion Week hebben we ondersteund in het bieden van KLM tickets. De journalisten hebben zelf de Amsterdam Fashion Week bezocht. Aantal journalisten

Landen

UK, Italië

Media

Vogue, The Style Examiner, Huffington Post, Marie Claire

Amsterdam Press Day – Magellan (11 juli) In samenwerking met Amsterdam Cruise Port. Het cruiseschip de Magellan was op 11 juli in Amsterdam. Op deze dag zijn we met de journalisten gaan varen en daarna hebben zij zelf de Hermitage bezocht. Optioneel werd een bezoek aan het Rijksmuseum of het Van Gogh Museum aangeboden. Aantal journalisten

Landen

Media

Cruise Adviser, Woman & Woman’s Own, Sunday Mirror, Sunday Post, Selling Travel (BMI Publishing), Bristol Post, Seatrade, Kent Messenger Group, Mail on Sunday, Daily Telegraph, Daily Express

Milkshake Festival (20 juli) Op zondag 19 juli hebben de journalisten een bezoek gebracht aan het Milkshake Festival. De dag erna hebben we de journalisten ontmoet tijdens een rondvaart. Aantal journalisten

Landen

USA, België, Bulgarije, Turkije

Media

Travels of Adam, Huffington Post, ZiZo, Papermag, Huge, GayMag

Nederlands Persdiner (30 november) Voor de tweede keer op rij heeft Amsterdam Marketing een persdiner georganiseerd voor de Nederlandse pers. Dit jaar heeft het diner plaatsgevonden op 30 november. Tijdens dit informele diner werd de pers geïnformeerd over een drietal thema’s die in 2016

plaatsvinden, namelijk 100 jaar Amsterdamse School, de opening van de Aâ&#x20AC;&#x2122;dam Toren en de plannen van Amsterdam Marketing op het gebied van het belang van balans in de stad, het thema City of Diversity, de breedte van het aanbod van Metropool Amsterdam en de parels van Noord-Holland. Aantal journalisten

Landen

Nederland

Media

Libelle, Volkskrant, NRC, Spoor, Elle, ANP, De Reiskrant, Zin Magazine, Uit Magazine, Noord Hollands Dagblad, Margriet, Plus Magazine

The Miniaturist Tijdens 2015 is de Press Office benaderd door de uitgever van The Miniaturist, een zeer succesvol romandebuut van Jessie Burton. Deze in vele talen vertaalde roman speelt zich af aan de Amsterdamse grachten tijdens de Gouden Eeuw. De uitgever nodigde drie keer een aantal journalisten uit verschillende landen uit om een aantal locaties en kunstwerken te zien en te ervaren welke een grote rol spelen in deze bestseller. De Press Office heeft deze kans waargenomen en de journalisten aan de hand van een uitgebalanceerd persprogramma op vele Amsterdamse highlights van de Gouden Eeuw kunnen wijzen.

4. Organisatie Persevents

Organisatie persevents Gedurende het jaar 2015 heeft Amsterdam Marketing een aantal persevents in het buitenland (mede) georganiseerd. Zo namen we deel aan persevents in Berlijn, MĂźnchen en Keulen in het kader van Kunst Holland â&#x20AC;&#x201C; waarbij een achttal organisaties (voornamelijk Nederlandse musea) ons culturele aanbod onder de aandacht wil brengen bij Duitse kunsten cultuurjournalisten. Eind januari organiseerde Amsterdam Marketing in Londen een persbijeenkomst voor Britse reisen cultuurpers. Ook Keukenhof en Van Gogh Museum namen hieraan deel. In oktober heeft Amsterdam Marketing een persevent georganiseerd in de nieuwste vestiging van Moooi (Dutch Design) in New York. Ook Keukenhof verzorgde een presentatie tijdens dit event. De dag ervoor namen we deel aan Vemex, een jaarlijks reispersevent waarbij Amsterdam Marketing circa 25 intensieve gesprekken heeft gevoerd met geselecteerde Amerikaanse reisjournalisten. Bij onze perslunch en presentaties in Moooi waren 20 invloedrijke journalisten aanwezig alsmede een aantal belangrijke relaties, zoals KLM en Nederlands Consulaat.

5. Selectie Publicaties Persreizen

Publicaties Amsterdam Golden Age

LUXUS-WEEKEND AMSTERDAM

TEXT: KIKI BARON

Zum Frühlingsflirt zwischen historischem Glanz und postmoderner Architektur lädt die Grachten-Metropole Amsterdam. Eine Verführung.

connoisseur circle | 68

Jenseits des Grachtengürtels: Das Filminstitut „Eye“ als fließendes Architektur-Raumschiff

igmal mit dem Rad über Kopfsteinpflaster Kanalufer geschwappt, ließen Handwerk und Künsin der Altstadt geholpert, zigmal durch die te florieren. Schön, dass wir uns im 21. Jahrhundert Grachten geschippert und doch immer immer noch daran begeistern können. Umso mehr, da wieder aufs Neue fasziniert: Wie eine in Stein Amsterdam in den letzten Jahren ehrgeizige Maßnahgeschlagene Confiserie türmt sich Amsterdam men zur Veredlung des Stadtbildes ergriffen hat. Vieles vor uns auf, eine schlanke Zuckerbäckertorte wurde bereits neu in Szene gesetzt, manch Viertel vom neben der nächsten. Weiße Spritzfiguren auf verruchten beziehungsweise schmuddeligen Image Simsen, verschnörkelte Ornamente auf Giebeln. Hier befreit und markante Bauwerke penibel renoviert. schmucke Bürgerhäuser mit Tulpen in vorhanglosen Wie das Rijksmuseum, kulturelles Flaggschiff der Fenstern. Drinnen sieht es so gemütlich aus, dass wir Grachten-Metropole und eine der führenden Kunstam liebsten anklopfen und um Einlass bitten möchten. Kathedralen der Welt. Ende des 19. Jahrhunderts von Dort die steife Pracht von Kaufmannsvillen im „Golde- Architekt Pieter Cuypers entworfen, wurde es 2013 nen Bogen“ mit barocken Hauswappen und herrnach zehnjährigem Umbau samt Wiederherstellung schaftlichen Treppen vor breiten Türen. Jedes Bauwerk des ursprünglichen Interieurs wieder eröffnet. Neu geberührt auf seine Weise. Und auf jeder Tour entdecken hängt oder gestellt repräsentieren 8.000 Kunstwerke in wir andere Details. Die heraldischen Symbole am 80 Sälen die 800-jährige Geschichte niederländischer Portal der Herengracht 514, nicht weit vom neuen Kultur vom Mittelalter bis heute. Finales Werk der MuWaldorf Astoria entfernt: Zwei in Stein geschlagene seumsrestauration ist der Philips Wing, in dem zurzeit Mohrenköpfe erzählen die Geschichte des ersten die Ausstellung „Late Rembrandt“ gezeigt wird, eine Patriarchen im Haus. Nicolaas von Waveren wurde im Retrospektive von späten Arbeiten des Malers – welt17. Jahrhundert mit dem Umschlag weit erstmalig zu bewundern bis 17. Mai von Sklaven reich. Was uns wiederum 2015. Über aller Kunst im Rijksmuseum daran erinnert, dass Globalisierung prunkt das Portrait von Willem I., Prinz zwar ein modernes Wort ist, weltumvon Oranje. Als „Vader des Vaderlands“ fassender Handel der Stadt aber bereits besingen Holländer den Freiheitskämpvor 400 Jahren Wohlstand brachte. fer im Wilhelmuslied und stylen sich bei Die Vereinigte Ostindien Companie Fußball-Länderspielen und nationalen (VOC) war der erste transkontinentale Events oranje. So wird Amsterdam zum Herren-Club. Immense Vermögen, im Koningsdag am 27. April wieder in Das neue Stedelijk Museum sogenannten Goldenen Zeitalter an die orangefarbenem Glitter und Glamour

69 | connoisseur circle

LUXUS-WEEKEND AMSTERDAM

Am 27. April erweisen die Amsterdamer ihrem Königshaus die Ehre.

versinken, wenn mehr als eine Million Besucher König Willem-Alexanders Geburtstag im Grachtengürtel feiern. Das feuchtfröhliche Volksfest gehört seit 66 Jahren als Fixpunkt zum Stadtprogramm. Dann schieben sich Party-Barkassen in Paraden-Formation über die Wasserwege, begleitet von Freudentaumel auf allen Kanalufern. Mitreißend für jeden, der sich in die Menge stürzt. Falscher Tag freilich für Gäste, die die Stadt in aller Ruhe genießen möchte. Zudem ist an diesem Montag fast alles geschlossen.

SHOPPEN IM SPIEGEL KWARTIER An allen anderen Wochenenden im Jahr verlocken ganze Straßenzüge Modehungrige und Designfans, Kunstliebhaber und Antiquitätensammler dazu ihre Kreditkarten über alle Maßen zu strapazieren. Für letztere ist das Spiegel Kwartier, ein Steinwurf vom Rijksmuseum entfernt, das Walhalla schlechthin. Mehr als 100 Geschäfte und Galerien entlang Nieuwe Spiegelstraat und Nebenstraßen oﬀerieren historische und moderne Kostbarkeiten, die man in solch zusammengerückter Vielfalt nirgendwo sonst auf Erden findet. Ob Asiatika oder Alte Meister, Art-Deco-Preziosen oder Tribal Art, das Angebot scheint unermesslich. Westlich vom Museumsquartier entblättert sich das Mekka für hochwertige Couture. Angefangen von noblen Läden im Hotel Conservatorium reihen sich entlang Van Baerle und P. C. Hooft

Straat exquisite Boutiquen Seite an Seite – Jimmy Choo, Roberto Botticelli und Brunello Cucinelli eingeschlossen. Oder lieber individuelle Kreationen? Die findet man am besten im bezaubernden Bezirk De 9 Straatjes tief im Herzen des Grachtengürtels – im 17. Jahrhundert Wohn- und Wirkungsstätte von Handwerkern. In einstige Werkstätten sind junge Designer, Nischen-Labels, Silberschmiede und Cafés eingezogen, haben sich Läden mit Handgemachtem, Mini-Bäckereien und Delis etabliert. Ein Hauch der guten alten Zeit, als von Massenfabrikation, Kaufhausketten und Supermärkten noch keine Rede war, wabert durch die charmanten Gassen. Dazu passt, dass Karl Lagerfeld hier auf 150 Quadratmetern seinen Concept Store im Team mit Emakina gestaltet hat. Das Resultat ist ein spannendes Erlebnis kreativer Modesprache im Zeichen einer digitalen Welt. Zeit sollten sich Stadtbesucher auch für ein historisches Highlight des Viertels – Het Grachtenhuis – nehmen. 2011 eröﬀnet, erzählt das Museum auf so feudale wie technisch packende Weise die 400-jährige Architektur-Geschichte der Altstadt. Zurück ins Jetzt. Unter dem Motto „Red Carpet“ putzt sich Amsterdam großflächig heraus. Die Prozedur wird Jahre dauern. So sieht, wer am Hauptbahnhof landet, erst mal im übertragenen Sinne Rot, muss er doch seine Schritte um UBahn-Baustelle und Gerüste lenken. Der Damrak, einst Prachtstraße zum königlichen Palais, war

connoisseur circle | 70

im Lauf der Zeit zur schäbigen Billigmeile verkommen. Nun glänzt schon mal frische Patina zwischen banalen Souvenirläden und BackpackerFastfood. Originelle Mitbringsel aus Designerhand gibt es indes bei „Options!“. Cadeautjes voor morgen, heißt das Vermarktungskonzept des Geschäfts. Jenseits von Central Station und Hafen manifestiert sich in furiosen Bauwerken das, was die Stadt bislang geleistet hat. Allen voran „EYE“. Wie ein fantastisches Raumschiﬀ stemmt sich das Filminstitut selbstbewusst auf zwei Beinen in die Höhe. Es hat allen Grund dazu. Gleich in vier Sälen laufen Produktionen – vom Stummfilm bis zur digitalen Generation; dazu werden aufregende Ausstellungen gezeigt. Das EYE Café hat AutokinoFormat mit gläserner Front für Breitwandschau live. Kreuzfahrtschiﬀe, Schaluppen und Fähren vor historischen wie postmodernen Bauten bilden die Kulisse. Gläsernes Juwel der Szenerie ist der grün-weiß schillernde Justizpalast mit markanter Formensprache. Nicht weniger beglückend ist der Ausblick auf Alt und Neu von der „Sky Lounge“ auf dem Hotel Hilton Doubletree. Wo sonst in Amsterdam könnten wir im Freien beim Cocktailschlürfen Kirchtürme zählen? Sechsundvierzig recken sich über die Altstadtdächer. Der Turm der Westerkerk darunter, Maximilian I. mit blaugoldener Kaiserkrone obendrauf, ein Geschenk des Habsburger Souveräns und Relikt aus jener Zeit, in der die Niederlande

von fremden Mächten regiert wurden. Daneben steht das Anne-Frank-Haus. Das jüdische Mädchen beschrieb in ihrem Tagebuch den feinen Glockenklang der Kirche. Auf der anderen Seite der Terrasse spiegelt sich das Hafenwasser im „Musikgebäude am IJ“. Eine schwarze Riesenbox, die aus ihrer Fassade zu kippen scheint, ist das neue „Bimhuis“ – ein Ort für Liebhaber des Jazz. Der bemerkenswerte Komplex bildet den Auftakt zur modernen Skyline von Amsterdam mit himmelstürmenden Bürogebäuden und Kreuzfahrer-Terminal im Wellendesign. Kühn schwingt sich eine Brücke zu Java

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Moderne Küche im originellen Gewächshaus von 1928: das De Kas Restaurant

Entspannten Weitblick erlaubt die Sky Lounge des Hilton DoubleTree

LUXUS-WEEKEND AMSTERDAM

Die lichtdurchflutete Lobby im Hotel Conservatorium

und KNSM Island hinüber. Dort, im „Östlichen Hafengebiet“, haben namhafte Architekten ihre mutigsten Ideen in coole Kanalhäuser umgesetzt. Selbst als Hamburgerin kann man glatt neidisch werden. Im Gegensatz zu unserer Hafencity dümpeln vor den Domizilen in Amsterdam private Boote und Yachten vor der Tür, sprechen von einem relaxten und sozial nachhaltigen Stadtleben in Neubauvierteln.

GEZELLIGHEID MIT STIL Gefühlsmäßig hat in Amsterdam irgendwie alles mit Wasserwegen, Seefahrt und globalem Handel zu tun. Sogar in kleinsten Etablissements leben maritime Anekdoten weiter. Beispielsweise „IntAepjen“, eine urige Genever Kneipe von 1560 mit verräucherten Eichenbalken an der Decke. Mit Äﬀchen, daher der Name, hatten Seeleute einst ihre Zeche bezahlt – Mitbringsel aus fernen Ländern. Das Rezept von Genever-Label „Schootan“ (Schotten dichtholen) stammt ebenfalls aus der kolonialen Epoche. Oder „Hermitage Amsterdam“ im ehemaligen Hospiz an der Amstel. Das Museum feiert in grandiosen Austellungen niederländisch-russische Freundschaft. Derzeit läuft „Dining with Tsars“. Zar Peter der Große hatte 1697 in Amsterdam Architektur und Schiﬀsbau studiert, bevor er St. Petersburg auf sumpfigem Gelände gründete und eine Kriegsflotte nach westlichem Vorbild auf die Ostsee stellte. Als er Feurige Speisen im Restaurant Okura Hotel

die Stadt verließ, blieb die russische Gesandtschaft zurück. Wie die Chronik festhielt, frönten die Herren ausgiebig fröhlichem Leben. Geselligkeit gehört immer noch zu Amsterdam, nicht nur an des Königs Geburtstag. Sie ist gelebte und für den Gast in Restaurants, Cafés und Bars spürbare Tradition. Was nicht zuletzt ein Luxusweekend in der Grachten-Metropole neben all den fabelhaften Flirts mit historischem Glanz und gegenwärtigem Hype noch faszinierender macht.

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Hotels

ANDAZ AMSTERDAM Fassaden im 70er Jahre Stil, cool gestylt das eklektische Interieur nach Entwürfen des berühmtesten Designers der Niederlande, Marcel Wanders. Die reizvollsten Zimmer und Suiten liegen zur Prinsengracht, die ruhigsten zum Innenhof. www.amsterdam.prinsengracht. andaz.hyatt.com ART‘OTEL Eine gemütliche Bibliothek als Lobby Lounge, HighTech Art und moderne Kunst aus dem Atelier Van Lieshout, Zimmerinterieur aus Designerbüro und exquisite Italo-Happen von Chef Mattia Pedroni versprühen jungen Charme gepaart mit Gezelligheid. www.arthotelamsterdam.com CONSERVATORIUM Designhotel™ in ehemaliger Reichsbank, später Musikhochschule, mitten im Museums- und BoutiquenQuartier gelegen, mixt stilvolles Wohnen mit modernster Technik. Reizvoll der Akasha Spa im Basement mit Pool. www.conservatoriumhotel.com HOTEL DE L’EUROPE In der LHW-Grand-Dame am Bogen der Amstel, das Interieur unlängst in warmen Farben der historischen Kunstwelt renoviert, wohnt man höchst komfortabel zwischen Gemälden alter Meister. www.leurope.nl DYLAN Das stylische Tor zum Shopping Quartier De 9 Straatjes: Die Häuser aus dem 18. Jahrhundert, das maßgefertigte Interieur von Designer Remy Meijers, so wohnlich wie luxuriös. Berühmt: der Chef’s Table im Restaurant „Vinkels“. www.dylanamsterdam.com SOFITEL LEGEND THE GRAND Exklusiv von der französischen Designerin Sybille de Margerie eingerichtet, besticht das erfrischende Innenleben im strengen Bau des ehemaligen Rathauses durch kräftige Farben, moderne Kunst und großen Komfort. www.sofitel.com WALDORF ASTORIA Sechs hochherrschaftliche Residenzen aus dem 17./18.

Jahrhundert wurden zum Hotel verbunden. Die Fassaden eher streng, staunt man nicht schlecht über die barocke Pracht, in der sich das Innenleben offenbart. Zauberhaft der große Garten, mit zwei Sternen gekrönt das Restaurant „Librije‘s Zusje“. www.waldorfastoria3.hilton.com

Restaurants

BLUE PEPPER Klein, aber oho – bester Indonesier in Amsterdam dank Sonja Pereira, die neben À-la-CarteGerichten die reichhaltige Reistafel aus lokalen Zutaten fabriziert. Herzhaft und superlecker. www.restaurantbluepepper.com YAMAZATO Wenn ein Japaner, dann dieser im Hotel Okura mit zwei Michelin-Sternen. Wer mit der feinen Kaseki-Küche nicht vertraut ist, lässt sich das Menü von Chef Masanori Tomikawa zusammenstellen. www.okura.nl/okura-culinair/ yamazato BORD’EAU Ein kulinarisches Crescendo, dirigiert von Richard von Oostenbrugge im Zeichen von zwei Sternen. www.leurope.nl/bord-eau SAMHOUD PLACES Hier zaubert 2-Sterne-Chef Moshik Roth kulinarische Wunder. Jeder Happen eine Aromenexplosion. www.samhoudplaces.com DE KAS Lichtdurchflutet das Gewächshaus von 1928, dazu passend die Küche Gerd Hagemanns. Frisch und leicht, die Zutaten vom eigenen Gehöft und von Bauern der Region. www.restaurantdekas.nl

5&33 Die Bar des art’otels ist

Ausgehen

Moooi Schauraum

derzeit der (!) Treffpunkt für die junge Banker- und IT-Szene Amsterdams. www.5and33.nl SOVINE Im trendy Nobel-Quartier Zuid mit 100 Weinen „by the glass“ sowie kostenlos Tropfen zum Testen. www.solvine.nl BUBBLES & WINES Für Connaisseure: 400 Topsorten im Keller, 50 im Glas zur Wahl oder eine Testreihe von Weinen aus einer bestimmten Region zum Probieren. www.bubblesandwines.com SKY LOUNGE Bislang noch der einzige Platz, wo sich auf der Terrasse tolle Cocktails mit Traumblick mixen. www.doubletree3.hilton.com IN‘T AEPJEN Uraltes Proeflokal (Probierstube) für allerlei Genever Sorten, ein frisches Zapfbier dazu. Zeedijk 1.

Shoppen

DROOG Originelles aus niederländischer Designerhand sowie fabrikneue Vintage-Fashion legendärer Modemacher. Staalstraat 78, www.droog.com HESTER VAN EEGHEN Tolle farbenfrohe Ledertaschen, handgefertigt in limitierter Auflage. Nieuwe Spiegelstraat 32, www.hestervaneeghen.com THE FROZEN FOUNTAIN Paradies zum Stöbern zwischen Designermöbeln, Wohnaccessoires und originellen Souvenirs, alles aus den Niederlanden. Prinsengracht 645, www.frozenfoutain.nl STATEMENT BY AMFI Aufregende Unikate von Meisterschülern des Amsterdamer Fashion-Instituts. Spui 23,

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www.amfi.nl KARL LAGERFELD Concept Store – Lagerfelds Kreationen gepaart mit digitaler Technologie auf 150 m². Hartenstraat 16, www.karl.com OPTIONS! Modernes Minikaufhaus mit humorvollen, handfabrizierten Design-Teilen aus aller Welt. Damrak 49, www.optionsamsterdam.com MOOOI Home Base von Marcel Wanders Design. Der Name des Showrooms steht für lustig, verrückt, ausgefallen. Westerstraat 187, www.moooi.com

Insidertipp

HAARLEMERSTRAAT Entlang der historischen Straße reihen sich neue Delis, Boutiquen, Cafés wie „Stout“ und tolle Bäckereien. Als EventLocation das „Het West-Indisch Huis“ von 1617, von wo aus New York gegründet wurde. www.taste.nl BOUTIQUENSTRASSEN www.spiegelkwartier.nl www.pchooftstraat.nl www.theninestreets.com

Events

Auskunft

KONINGSDAG – 27. April, größtes Stadtfest GAY PARADE – 1. August, auf der Prinsengracht TASTE OF AMSTERDAM – 4.-7. Juni im Amstelpark OPEN GARDEN DAYS – 19.-21.Juni GRACHTENFESTIVAL – 14.-23.August AMSTERDAM ART WEEKEND – 26.-29. November www.amsterdam.info/events

www.iamsterdam.com

Andaz Amsterdam

MITTWOCH, 11. FEBRUAR 2015

Feuilleton

NUMMER 34

Lesezeichen – Sachbuch

Feuilleton kompakt

Beherrscht von Computern?

STREIT UM BRECHT-INSZENIERUNG

Über „Baal“ wird am Aschermittwoch verhandelt Das Landgericht München befasst sich am Aschermittwoch (18. Februar) mit dem Streit um die Inszenierung von Bertolt Brechts Stück „Baal“ am Münchner Residenztheater. Wie das Gericht mitteilte, wird dann über einen Antrag auf einstweilige Verfügung gegen die Aufführung verhandelt. Damit will der Suhrkamp-Verlag die Aufführung der Inszenierung von Frank Castorf stoppen. Die Begründung: Bei Castorfs Interpretation handle es sich „um eine nicht-autorisierte Bearbeitung des Stückes von Bertolt Brecht“. Ob das Gericht bereits am selben Tag eine Entscheidung verkündet, ist offen. Für den kommenden Freitag steht es wieder auf dem Spielplan. Die darauffolgende Vorstellung ist am 28. Februar geplant. Sollte das Gericht die Inszenierung stoppen, müsste diese Vorstellung abgesetzt werden. (dpa)

Mahnende Szenarien für unsere Zukunft

Es geht um alles. Es geht um unser Leben. Und nur für den Fall, dass tatsächlich jemand aufgrund mancher fachlicher Komplikation die Dringlichkeit und die Ausmaße der Botschaft nicht voll erfasst haben sollte, macht es der Autor in seinem Nachwort noch einmal ganz deutlich: „Wir gleichen Kindern, die mit einer Bombe spielen: Die Unreife unseres Verhaltens wird nur noch von der Zerstörungskraft unseres Spielzeugs übertroffen.“ Und nicht nur, dass es keinen Erwachsenen weit und breit gibt – alle Kinder haben einen Zünder. „Und irgendein kleiner Idiot wird sicher den Knopf drücken, nur um zu sehen, was passiert.“ Kräftige Worte, die Nick Bostrom, da wählt. Dem in Oxford lehrenden Nick Bostrom: Physiker, MatheSuperintelligenz matiker, NeuroSuhrkamp, wissenschaftler und 480 S., 28 ¤ Philosophen ist es sehr ernst damit. Denn in „Superintelligenz“ warnt er eindringlich vor „Szenarien einer kommenden Revolution“, die eintreten können, wenn wir die Entwicklung der Computer unhinterfragt so weitertreiben: für Bostrom „die größte und bedrohlichste Herausforderung, vor der die Menschheit je gestanden hat“. Denn wir sind, so der Autor, auf dem Weg zu Maschinen, die uns überlegen sind, und erschaffen uns so direkt oder indirekt unsere eigenen Beherrscher. Das ist keine effektheischende Science-FictionSpekulation, sondern eine gründlich erarbeitete und darum auch nicht ganz leicht zu lesende, aber überzeugende Mahnung: höchste Zeit, erwachsen zu werden! (ws)

Mörderische Hirne

Die biologischen Ursachen von Gewalt Wird man als Mörder schon geboren oder von der Gesellschaft erst dazu gemacht? Lange Zeit tendierte die Wissenschaft überwiegend zur zweiten These. Wer biologisch argumentierte, geriet schnell in den Verdacht eines rassistischen Eugenikers. Erst die Genforschung hat eine Wende gebracht. So hielt der amerikanische Kriminologe und Psychologe Adrian Raine seine brisanten Untersuchungen lange unter Verschluss. Erst jetzt erscheinen sie unter dem Titel „Als Mörder geboren“. So provozierend wie der Titel ist auch das Buch. Raine spürt mit neurologischen Methoden den genetischen Grundlagen des Verbrechens nach und zieht das Fazit: „Die Saat der SünAdrian Raine: de ist im Gehirn geAls Mörder sät.“ Ob bestimmte geboren. Auffälligkeiten im Klett-Cotta, Gehirn oder eine 517 S. 28,95 ¤ frühe Fehlernährung, der Autor sieht viele biologische Ursachen, die aus einem Menschen einen Verbrecher machen können. Raine zufolge, der die Hirnaktivität von verurteilten Mördern untersuchte, gibt es einen einfachen Indikator: den Ruhepuls. Ein unterdurchschnittlich langsamer Herzschlag sei ein deutlicherer Vorbote für kriminelles Verhalten als etwa das Rauchen für Lungenkrebs. Der nämlich deute auf eine stark reduzierte Aktivität im Präfrontallappen des Großhirns hin – zuständig für die Impulskontrolle. Allerdings ist Raine nicht so naiv, Umwelteinflüsse völlig auszuschließen. Die Biologie sei kein Schicksal. Ein spannendes, aber auch verstörendes Buch. (dpa/AZ)

IN DER SCHWEIZ Rembrandt, wie er sich und andere sah: Berühmt sind Gemälde wie das Selbstbildnis des Malers, die Verschwörung des Claudius Civilis, Isaak und Rebekka sowie die Badende Frau. Die Abbildungen sind dem Ausstellungskatalog entnommen. Fotos: Kenwood House, Schwedische Kunstakademie, Rijksmuseum, National Gallery

Der einmalige Rembrandt

Malerei Amsterdam zeigt das Spätwerk des großen Niederländers in einer außergewöhnlichen Ausstellung. Dabei wird offenbar, wie weit der Künstler seiner Zeit voraus war VON LILO SOLCHER Amsterdam Schon im ersten Saal wird klar, dass diese „Jahrhundertausstellung“, wie Wim Pijbes sagt, der Direktor des Rijksmuseums, außergewöhnlich ist. Da blickt Rembrandt (1606–1669)den Betrachter von allen Seiten an. Der holländische Maler hat in seinen späten Selbstporträts mit all den ihm zur Verfügung stehenden Techniken experimentiert und die eigene Vergänglichkeit gnadenlos ins Bild gesetzt. Experimentierfreude, Licht und Schatten, Intimität – das sind einige der zehn „Obsessionen“, die in dieser großartigen Ausstellung thematisiert werden. Mehr als 100 Gemälde, Zeichnungen und Drucke, entstanden zwischen 1652 und Rembrandts Todesjahr 1669, veranschaulichen, wie der Maler nach schweren persönlichen Verlusten (dem Tod seiner Frau Saskia und dem Verkauf seines Hauses nach Bankrott) mit sich gerungen hat und wie vollendet seine Kunst ist, die sich selbstbewusst von den Trends seiner Zeit absetzt. Die Exponate, die in zehnjähriger Zusammenarbeit mit der National Gallery in London zusammengetragen wurden, kommen aus aller Welt, unter anderem aus dem New Yorker Metropolitan Museum, aus der National Gallery Victoria in Melbourne, aus Ontario, Washington, Wien, Stockholm, Zürich, aus Berlin, Kassel und Braunschweig, aber auch aus privaten Sammlungen.

Vier der Bilder sind nur in der Amsterdamer Ausstellung zu sehen. „Rembrandt“, erklärt Kurator Gregor J. Weber, „bildete das Leben ab, er idealisierte nichts und distanzierte sich so von seiner Zeit.“ Dass der Maler, der sich gern biblischer Themen annahm, auch vor den hässlichen Seiten des „Goldenen Zeitalters“ nicht zurückschreckte, zeigen die Zeichnungen „Elsje Christiaens am Galgen hängend“ ebenso wie das Ölbild „Anatomische Vorlesung des Dr. Deyman“. Der späte Rembrandt, das fällt in dieser Ausstellung ins Auge, war seiner Zeit meilenweit voraus. Das gilt auch für die Maltechniken, die zeitweise an die Impressionisten erinnern, für das Spiel von Licht und Schatten, das etwa in dem Nacht-

Rembrandt sehen ● Ausstellung „Der späte Rembrandt“ ist vom 12. Februar bis zum 17. Mai im Rijksmuseum Amsterdam zu sehen - täglich 9 bis 17 Uhr. Tickets mit fester Besichtigungszeit sind online zu buchen unter rijksmuseum.nl/rembrandt ● Tickets 25 Euro (17,50 Euro fürs Museum, 7,50 Euro für die Sonderschau). Kinder und Jugendliche bis 18 Jahre zahlen nichts. ● Katalog Zur Ausstellung ist ein eindrucksvoller Band erschienen, in deutscher Sprache bei Hirmer. Er kostet 40 Euro. (li)

stück „Anbetung der Hirten“ eine unvergleichliche Wirkung entfaltet. Aber auch beim Umgang mit Farbe überschritt Rembrandt die Grenzen seiner Zeit. „Er trug die Farbe mit dem groben Palettmesser auf die Leinwand auf wie ein Maurer den Mörtel“, beschreibt Kurator Weber den revolutionären Malstil. Den Pinsel nutzte der „Ketzer der Malerei“, wie er von Zeitgenossen genannt wurde, auch, um mit dessen Rückseite in die nasse Farbe zu kratzen. Dass er Konturen verwischte und Umrisse oft nur skizzierte, macht den Holländer zu einem frühen Vorgänger von Malern wie van Gogh oder von Picasso, die ihn beide rückhaltlos bewunderten.

„Was für ein unendlich sympathisches Bild“ Er gäbe zehn Jahre seines Lebens, wenn er mit nichts als einem Stück trockenen Brotes vierzehn Tage vor dem Gemälde sitzen dürfte, sagte van Gogh einem Freund, nachdem er „Die Judenbraut“ (Isaak und Rebecca) gesehen hatte. Und an seinen Bruder Theo schrieb er: „Was für ein intimes, was für ein unendlich sympathisches Bild.“ Jetzt ist das berühmte Werk einer der Höhepunkte in der Ausstellung. Ebenso wie das Familienbildnis, das sonst im Herzog Anton Ulrich Museum in Braunschweig hängt, hält es einen Augenblick zärtlicher Intimität fest. Monumental dagegen „Die Verschwörung der Batavier unter Clau-

dius Civilis“ (1,95 x 3 Meter), die Rembrandt als Auftragsarbeit für einen Rundbogen im Amsterdamer Rathaus malte. Weil das wenig heroisch wirkende und wie von einem Scheinwerfer erhellte Gemälde den Ratsherren nicht gefiel, ließen sie es wieder abhängen, und der Maler verkleinerte es auf ein Drittel, um es anderweitig zu verkaufen. Im Royal Palace ist am ursprünglichen Platz eine digitale Rekonstruktion zu sehen. Bei der Erstellung wurde übrigens eine Zeichnung zurate gezogen, die sich in der Staatlichen Graphischen Sammlung in München befindet. Das sensationelle Original wurde von der Royal Academy of Fine Arts erst zum dritten Mal nach 1925 und 1969 ausgeliehen. Die Ausstellung endet mit dem allerletzten Bild des Malers, „Simeon im Tempel“, das man unvollendet auf seiner Staffelei fand, und mit dem Selbstporträt des alten Meisters, auf dem er die Spuren deutlich macht, die Zeit und Schicksal auf seinem Gesicht hinterlassen haben. Die dünnen Haare unter dem Barett sind grau, die Haut um die Knollennase wirkt ledrig, der Blick aus den braunen Augen unter den buschigen Brauen melancholisch – fast als wolle er sagen, es ist Zeit zu gehen und Jüngeren Platz zu machen. Doch der geniale Rembrandt, der radikale Maler, hinterließ den nachfolgenden Malergenerationen kein leichtes Erbe. Auch das zeigt diese Ausstellung über einen Jahrhundert-Maler auf der Höhe seiner Kunst.

Angebliches Gemälde von Leonardo beschlagnahmt Ein Gemälde, das von Leonardo da Vinci stammen soll, ist in der Schweiz beschlagnahmt worden. Das Werk „Ritratto di Isabella d’Este“ soll seit Jahrhunderten verschwunden gewesen sein. Die italienische Polizei hatte in der Sache ermittelt. Das Porträt, das die Mäzenin und Marquise Isabella d’Este zeigt, sei illegal ins Ausland gebracht worden, teilte die Staatsanwaltschaft in Pesaro mit. Das 61 mal 45,5 Zentimeter große Ölgemälde wurde am Montag in Lugano in einem Tresor in einem Schweizer Geldhaus sichergestellt. Es soll zuletzt für einen Betrag von 120 Millionen Euro verkauft worden sein, berichteten italienische Medien. Die Staatsanwaltschaft ermittelt wegen des Verstoßes gegen das Gesetz zum Transport von Kulturgütern. Eine Zeichnung, die das gleiche Motiv hat, hängt im Pariser Louvre. In der Beschreibung des Museums heißt es, dass das dazugehörige Gemälde nie entstanden sei, obwohl Isabella das gewünscht hätte. Sobald das jetzt gefundene Gemälde wieder in Italien ist, soll seine Urheberschaft endgültig geklärt werden. (dpa)

Von Leonardos Hand? Das beschlagnahmte Gemälde. Foto: dpa

Weiter geht es mit den Umbauplänen

Konzertsaal-Debatte Das Kabinett spricht sich für Verbleib am Gasteig aus. Dirigent Jansons: Problem ist geblieben VON MICHAEL LINDNER München Auch das bayerische Kabinett hat sich gestern für einen Komplettumbau der Philharmonie am Gasteig ausgesprochen. Damit sind die Hoffnungen des Symphonieorchesters des Bayerischen Rundfunks auf einen neuen Konzertsaal weiter gesunken. Deren Chefdirigent Mariss Jansons fühlte sich durch die Entscheidung des Kabinetts an der Nase herumgeführt: „Wir wurden zum Narren gehalten. Die Zeit ist gegangen, aber das Problem ist geblieben.“ Jansons will zusammen mit dem Orchester aber weiter für einen dritten Konzertsaal kämpfen. Geht es nach den Plänen der Staatsregierung, soll sich Kunstminister Ludwig Spaenle in den nächsten Wochen und Monaten den konzeptionellen Fragen des Umbaus

widmen: Kosten- und Zeitpläne aufstellen sowie Belegungsrechte abklären – in Absprache mit den Münchner Philharmonikern und dem BR-Symphonieorchester. Denn in der alten Hülle des Kulturzentrums Gasteig soll ein komplett neuer Konzertsaal entstehen, in dem neben den Münchner Philharmonikern auch das Symphonieorchester des Bayerischen Rundfunks eine Heimat bekommen – und zwar mit abwechselnden Belegungsrechten. Als Ausweichsaal würde der Herkulessaal in der Residenz dienen, der weiter aufgewertet werden soll. Marcel Huber, Leiter der Bayerischen Staatskanzlei, sagte: „Die Zwillingslösung wäre eine deutliche Verbesserung für beide Orchester.“ Von der angestrebten Zwillingslösung aber will der Intendant des Bayerischen Rundfunks, Ulrich Wil-

Es bleibt dabei: Im Gasteig soll ein neuer Konzertsaal entstehen. Foto: dpa

helm, nichts wissen. „Wir haben in München Kapazitätsengpässe und können nicht, wie seit 60 Jahren, auf Stagnation setzen.“ Chefdirigent Jansons hoft, dass das Kabinett seine Entscheidung noch einmal überdenken werde, denn: „Zwei Studien haben bereits gezeigt, dass eine Doppelbelegung nicht möglich ist.“ Jansons fordert weiterhin einen dritten Konzertsaal am Finanzgarten. Staatskanzleichef Huber erklärte, dass ein realisierbarer Standort für einen weiteren Konzertsaal derzeit nicht zur Verfügung stehe. 40 alternative Standorte seien in den vergangenen Jahren geprüft und wieder verworfen worden. „Einen Neubau erkläre ich nicht für tot, aber alle Anzeichen sprechen dafür, dass es nicht viel Sinn macht, diese Idee weiterzuverfolgen“, sagte Huber. BR-Intendant Wilhelm setzt dage-

gen auf die „Kraft der Argumente“ und hofft auf ein Umdenken des Kabinetts: „Ein neuer Konzertsaal ist kein Elitenprojekt für eine kleine Minderheit, sondern hat positive wirtschaftliche und kulturelle Folgeeffekte für ganz München und Bayern.“ Andreas Schessl, einer der größten privaten Konzertveranstalter Münchens, sieht die Zwillingslösung ebenfalls kritisch: „Die Übergangszeit würde viele Kompromisse beinhalten.“ Er rechnet damit, dass ein Umbau des Gasteigs über einen Zeitraum von fünf bis sieben Jahren gehen würde. Der frühere Chef des Wiener Konzerthauses, Karsten Witt, sieht darin das beste Argument für einen Neubau: „Wenn der Gasteig jahrelang saniert wird, benötigt man einen neuen Saal.“

Reife LeistungsSchau

Fotos: English Heritage/The Iveagh Bequest/Kenwood House London, The British Museum London, Wouters/Hollandse Hoogte/laif

KULTUR & MEDIEN

FOCUS 8/2015

Radikal, rabiat und raffiniert: Mit dem Alter malte der Niederländer immer besser. Die einmalige Ausstellung Der späte Rembrandt im Rijksmuseum Amsterdam beweist das

im Pijbes ist sich sicher: „Rembrandt ist der berühmteste Niederländer der Welt.“ Der Direktor des Amsterdamer Rijksmuseums wirkt erschöpft, aber glücklich. Nach jahrelangen Verhandlungen mit Leihgebern, Restauratoren und Sponsoren, nach der Eröffnung des renovierten Philipsflügels im eigenen Haus und einem fulminanten Start in London, ist die einmalige Ausstellung über das Spätwerk des Barockgenies endlich in der Stadt angekommen, wo der Maler die meiste Zeit seines Lebens gewirkt hat. Fünf Millionen Euro kostet sie mindestens, die Ausfallbürgschaften für Leihgaben aus Staatsbesitz mal ausgenommen. Für die Amsterdamer ist er ein Nationalheiliger. Für die Kunsthistoriker ein Held, für die Marketingmanager ein Magnet. Kaum ein Schulkind in den Niederlanden hat nicht schon ein Selfie

Lichtblick Mehr als 100 Werke von Rembrandts Spätwerk sind im Amsterdamer Rijksmuseum zu sehen, darunter sein rätselhaftes „Selbstbildnis mit zwei Kreisen“ (l.) und der „Bathsheba“Akt aus Paris (ganz r.)

FOCUS 8/2015

vor der „Nachtwache“ gemacht. Rembrandts berühmtestes Gemälde über die reiche Schützengilde ist der unangefochtene Hit in dem erst 2013 wiedereröffneten Nationalmuseum. Der Maler war 36, als er es fertigstellte. Und mit seinem ungeschönten, realistischen Stil die Hautevolee der Stadt provozierte. Finanziell war er auf dem Höhepunkt seines Erfolgs, als experimentierfreudiger Maler stand er am Anfang. Erst zehn Jahre später perfektionierte er seinen unverfrorenen, genialen Stil. Er malte Ärmel so weich und plastisch, dass man sie anfassen möchte. Er tauchte Figuren wie auf einer Bühne in goldenes Licht. Er enthüllte die Seelenqualen und Abgründe, die er selbst durchlitten hatte, in seinen Porträts. Der reife Rembrandt ist so viel radikaler, rauer, raffinierter. Mit Spachteln und Spateln malträtiert er die Leinwand, um sie dann

Seiner Zeit voraus Das Porträt der „schlafenden jungen Frau“ tuschte Rembrandt um 1654 mit wenigen Pinselstrichen – die damals gewagte Technik beherrschte er perfekt

duftig zu überpinseln. Er ritzt in die Farbschichten und zaubert aus dem Nichts feine Fältchen und Haare, schillernde Effekte auf Stoffen, Schmuck und Haut. Neugierig wie ein Reporter zeichnet und malt er alles, was den Menschen ausmacht: Erotik, Liebe, Verrat und Tod. Er zeichnet die 18-jährige Elsje Christiaens am Galgen, er malt den Bataver-Fürsten Claudius Civilis, den die Niederländer als ihren Vorfahren verehren, als Einäugigen mit versoffenen Kumpanen in verschwimmendem Lichtschleier. Was für ein Affront! Das einst 5,5 mal 5,5 Meter riesige Bild wurde im Amsterdamer Rathaus gleich wieder abgehängt. Er ergründete die menschliche Existenz, schonungslos und mit allen Konsequenzen. Zweimal malte er eine Obduktion – die drastischere ist in Amsterdam zu sehen. Da zieht „Dr. Deyman“ dem Toten die Kopfhaut bis zum Kinn runter und legt bluttropfend die Gehirnwindungen bloß. Die aufgesägte 89

KULTUR & MEDIEN

Maleratelier Im „Rembrandthuis“, im damaligen jüdischen Viertel Amsterdams, lebte Rembrandt knapp 20 Jahre lang. Derzeit ist dort die Ausstellung „Rembrandts späte Schüler“ zu sehen

der führenden Porträtmaler in Amsterdam. Zur städtischen Elite aber zählte er nie. Kein amtierender Bürgermeister ließ sich von ihm je porträtieren. Nie bat man ihn, als Gutachter ein Gemälde zu schätzen. Er galt als schwierig. Rembrandt war kein liebenswürdiger Mann. Er ließ seinen Launen freien Lauf, taktierte und manipulierte gern. Seine Raffgier ist in Anekdoten verbürgt. So hätten seine Lehrlinge zum Spaß Geldstücke auf den Boden gemalt, damit er sich nach ihnen bückte. Als seine Ehefrau Saskia 1642 mit erst 29 Jahren starb, war er noch ein reicher Mann. Danach ging es bergab. 1656 war er bankrott. Um nicht alles zu verlieren, trickste er: Er überschrieb seinem Sohn und seiner Geliebten seinen Kunsthandel und ließ sich bei ihnen pro forma anstellen. Ein uneheliches Kind kommt zur Welt. Damit hatte er gegen zwei ungeschriebene Gesetze der Amsterdamer Gesellschaft verstoßen: die häusliche Moral und die Ethik im Geschäftsleben. Die Pest rafft die Geliebte dahin. 1668 stirbt auch sein einziger verbliebener Sohn Titus mit 27 Jahren. Ein Jahr später ist auch Rembrandt tot. Das letzte Selbstporträt mit aufgedunsenem Gesicht und knolliger Nase offenbart seine Tragödie. ■ GABI CZÖPPAN

REMBRANDT IN AMSTERDAM

Rembrandt ist für die Niederlande so wichtig wie Shakespeare für England“ Wim Pijbes Direktor Rijksmuseum Amsterdam

FOTO+VIDEO Seite scannen mit FOCUS ACTIVE APP Die Ausstellung im Rijksmuseum 360°-Bild vom Rembrandthuis

Die Ausstellung im Rijksmuseum läuft noch bis 17. Mai. Tickets mit Zeitfenster: rijksmuseum.nl/de/der-spaterembrandt. Katalog bei Hirmer

Essen mit Rembrandt Das Restaurant „Rijks“ eröffnete erst im November in einem Seitenflügel des Rijksmuseums. Margot Janse aus Südafrika hat eigens ein „Rembrandt“-Dessert aus Affenbrotfrucht und Kokoseis kreiert

Spazieren gehen mit Rembrandt Wo malte er, wo hat er geheiratet? Von der Ausstellung aus kann man zu Fuß 16 Orte entlang der Herengracht bis zur Oide Kerk erkunden und sehen, wo der Maler seine Motive fand und wo er lebte

Boot fahren mit Rembrandt Eine Grachtenfahrt gehört zu jedem Amsterdam-Besuch. Diese hier führt an 18 Punkte, die für den Maler eine Rolle spielten. Start und Anlegestelle hinter dem Rijksmuseum

FOCUS 8/2015

Fotos: Kees Hageman, action press, mauritius images/Alamy, Erik Smits

Schädeldecke hält der Assistent in Händen. Eine italienische Grafik von Christus diente Rembrandt als Vorbild. Mit schnellen Strichen skizzierte er die schaurige Szene vor – mit viel mehr Gelehrten und Zuschauern im Hintergrund. Die Skizze ist neben dem Gemälde in Amsterdam zum Vergleich zu sehen. Das Bild wurde bei einem Feuer fast zerstört und ist nur noch halb so groß. Malerei jenseits der Schmerzgrenze. Experimentelle Technik, tiefe Emotion, Sinnlichkeit bestimmen sein Werk in den letzten 17 Lebensjahren. Verführerisch nackt inszeniert er Bathsheba auf der Leinwand. Sie hält den Verführungsbrief von König David in Händen, der sie dem Ehemann abspenstig machen will. Ihre Augen verraten ihr Dilemma: Entrüstung und Entzücken, Abscheu und Sehnsucht. Perfekt ausgeleuchtet, wendet sie sich dem Betrachter zu. Der wird zum Komplizen im drohenden Ehedrama. All die biblischen Allegorien und mythischen Figuren holt Rembrandt in den Alltag zurück. Seine Figuren tragen opulente Kostüme und Requisiten, ihre Probleme und Gewissenskonflikte sind oft die des Malers selbst. Der einfache Müllerssohn aus Leiden stieg gesellschaftlich so schnell auf wie ab. Beinahe 40 Jahre lang arbeitete er als einer

GULLBYEN. Uansett hvor man vender seg i Amsterdam blir man møtt med referanser til «The golden age». Gullalderen. Da byen

gen jeg har sett i mitt liv, sier direktør for Rijksmuseum, Wim Pijbes. I 100 dager står 100 av Rembrandts siste verker – 40 malerier og 60 tegninger – utstilt i den nyeste vingen på museet.

I REMBRANDTS SPOR

på lerretet. Kunstneren levde hele sitt voksne liv i Amsterdam, og mange av stedene relatert til ham og hans virke kan besøkes den dag i dag. Men det som først og fremst setter Rembrandts signatur på Amsterdam denne våren, er en helt unik utstilling på Rijksmuseum. – Dette er kanskje den aller beste utstillin-

AMSTERDAM Aldri har Amsterdam blomstret som på 1600-tallet. Midt oppe i dette levde og malte Rembrandt van Rijn. Denne våren kan du oppleve byen i kunstnerens tegn. TEKST OG FOTO: MARTE VEIMO

u har et bilde av «Nattevakten» i hodet. Og du har også en fornemmelse av hvordan Rembrandt så ut: Det er han med det runde, pløsete ansiktet – skal vi tro de mange selvportrettene han lagde. Og var det noe som gjorde tegneren og maleren som levde fra 1606 til 1669 til stjerne var det evnen til å på detaljert vis gjenskape ansikt 108 REISELYST 03|2015

erte guide Se vår oppdat SPISING OG til SHOPPING, i Amsterdam på SIGHTSEEING treiselyst.no www.magasine

var verdens navle. Amsterdam var 1600-tallets New York. Med kolonier i Asia og opprettelsen av Det nederlandske Ostindiske kompani gikk store deler av verdenshandelen om Amsterdam. Med handelen kom velstanden, masse folk og nye ideer til byen. Blant de mest velstående var det svært populært å få malt portretter for å vise sin rikdom. Dette var en kunst Rembrandt behersket som ingen andre. NY VÅR. «Nattevakten» var et slikt prosjekt for en gruppe av byens militære. Men da verket var levert i 1642 gikk Rembrandt ned i en dyp kunstnerisk bølgedal. Han mistet både kona og sønnen, og fikk store økonomiske problemer. Han gjorde ikke noe nevneverdig med penselen på nesten 10 år. Men når han først tok fatt igjen, var det med en kreativitet og glød ingen hadde sett før. Det er utelukkende denne perioden den ak-

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REISELYST 03|2015 109

SELVBILDE: Rembrandt malte mange selvportretter. Dette er fra 1659.

MUSEUM: Gå ikke glipp av Rembrandts hjem, hvor det nesten bare er kunstneren selv som mangler. På den nyåpnende portrettutstillingen på Hermitage-museet (over) tas den helt ut.

tuelle utstillingen på Rijksmuseum handler om. Hans siste maleri, som viser profeten Simeon velsigne Jesusbarnet, malte han i sitt siste leveår i 1669. Verkene er på utlån fra hele 35 ulike museer og samlinger rundt omkring i verden. Det er ikke bare omfanget som er unikt, først og fremst er det kunstneren. – Rembrandt var en moderne kunstner. Van Gogh, Picasso og Bacon har alle sett på seg selv som disipler av Rembrandt, sier musuemsdirektør Wim Pijbes. Om Rembrandt personlig var langt nede i sin siste periode, var han som kunstner helt på toppen, og ekserimenterte med tegne- og maleteknikker. For om «Nattevakten» er det som i dag er mest kjent for folk flest, var det andre verker som «Selvportrett med to sirkler», «Jacob velsigner Josefs sønner» og «Den jødiske brud» som allerede i samtiden lot det gå gjetord om kunstneren langt utenfor landets grenser.

KANALBYEN Amsterdam er et deilig sted å møte våren. GOD SOM NY: Rijksmuseum gjenåpnet for to år siden. Da hadde nederlenderne brukt 10 år på å renovere byens storstue fra slutten av 1800-tallet.

FOTO: ISTOCK

– Huset kjøpte han for 13 000 gylden, som var veldig mye penger. En vanlig årslønn lå på omkring 200 gylden, forteller van Sloten. Husgjelden, og det faktum at han også var en ivrig kunstsamler og -forhandler som kjøpte og solgte kunst (kjøpte mer enn han fikk solgt), gjorde at han havnet i økonomisk uføre. – I 1658 går han til myndighetene for å slå seg selv personlig konkurs. Huset blir solgt, men før det lager kemneren en omfattende liste over alle gjenstander i huset for å finne ut hvor mye han har av verdier. Takket være den listen har vi kunnet gjenskape Rembrandts hjem svært lik det det den gang var, forteller van Sloten. Og for den som ennå ikke er overbevist: Amsterdam opplever hver eneste vår en ny gullalder – med hyggelig stemning langs kanalene, solfylt uteservering på fortauene, shopping i europeisk verdensklasse – og ikke minst tulipanblomstring i nærliggende Keukenhof.

UNIK UTSTILLING: Frem til 17. mai kan du oppleve den store Rembrandtutstillingen i Rijksmuseet. Det er lenge til en lignende sjanse. – De siste årene var Rembrandt en friere kunstnerer. Fri fra konvensjoner og restriksjoner, det gjenspeiles i verkene, mener en tydelig stolt museumsdirektør. HJEMME HOS. I 1639 flyttet Rembrandt til huset som i dag har adresse Jodenbreestraat 4, ikke langt fra byens eldste distrikt – i dag best kjent som «Red Light District». Her bodde han med familien i nesten 20 år, skapte mange av sine verker i atelieret sitt – og ikke minst tok han imot lovende kunsttudenter for å lære bort sine ferdigheter. I dag er huset – Rembrandthuis – museum, hvor man får bli med inn både på kjøkkenet i stua og galleriet. I stuene er noen få av Rembrandts tidligere verker, men først og fremst tegninger og malerier signert hans studenter.

ettertraktet kunstner allerede i sin samtid, slet Rembrandt økonomisk.

BANKEROTT. Til tross for at han var en

«Rembrandt var en moderne kunstner» 110 REISELYST 03|2015

Opplev Rembrandts Amsterdam SE

Late Rembrandt: Vårens høydepunkt på Rijksmuseum. Står til 17. mai. Unngå kø, kjøp billett på www.rijksmuseum.nl/rembrandt Rembrandthuis: Rembrandts hus er et av byens mest populære museum. I vår er det ekstra fokus på kunstnerens studenter i hans senere tid. www.rembrandthuis.nl Hermitage: Her tar de den «helt ut» og viser en rekke av gullalderens store portrettmalerier. Den nyåpnede utstillingen Portrait Gallery of the Golden Age vil stå i minst to år. www.hermitage.nl GJØRE

Rembrandt Walk eller Rembrandt Canal Cruise: Rijksmuseum arrangerer i vår to spesialturer i Rembrandts spor; både til fots og med båt i de historiske kanalene. www.rijksmuseum.nl/rembrandt Du kan også laste ned appen «Rembrandt Hotspots in Amsterdam» og la den guide deg rundt i byen. OVERNATTE

Hotel Doelen: Byens eldste hotell, hvor Rembrandt skal ha malt «Nattevakten». Dobbeltrom fra ca. kr 950 per natt. www.nh-hotels.com Hotel IX: Nytt boutiquehotell med fem suiter midt i byens kuleste shoppingsstrøk «De ni gater». Bygningen er derimot gammel; Rembrandt frekventerte ofte en av sine favorittrammemakere, som hadde sitt verksted her. Dobbeltrom fra ca. kr 1700 per natt. www.hotelixamsterdam.com MAT OG DRIKKE

Det sosiale, politiske og økonomiske livet i gullalderens Amsterdam handlet i bunn og grunn om mat. Nysgjerrig på hva som stod på menyen? Bli med på en «Old Amsterdam Food Tour». www.farmingthecity.net Hvilken bar som er byens eldste er ikke helt sikkert, men Café Chris er én av dem. Den brune puben i hippe Jordaan åpnet dørene i 1624 – og man kan gjerne innbille seg at Rembrandt frekventerte. www.cafechris.nl GÅ HELLER IKKE GLIPP AV

Tulipanblomstringen: Blomsterparken i Keukenhof har mer enn syv millioner tulipaner! Her er det i år ekstra fokus på en annen berømt maler: Vincent van Gogh. Parken er åpen fra 20. mars til 17. mai. www. keukenhof.nl LES MER

www.iamsterdam.com

Se Panoramaseksjonen for flere andre aktuelle ustillinger verdt å få med seg i vår!

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REISELYST 03|2015 111

Publicaties Tefaf

ABOUT US SECTIONS PATRONS SEARCH March 18, 2015

Interview: Rijksmusemâ&#x20AC;&#x2122;s head of exhibition Tim Zeedijk

Rembrandt Harmenszoon van Rijn, The Night Watch, installation view at Rijksmuseum.

Jan Lievens, Portrait of Rembrandt, 1628.

Late Rembrandt, installation view at Rijksmuseum, Amsterdam. Photo Erik Smits.

Tim Zeedijk, Head of Exhibitions at Rijksmuseum, Amsterdam.

← → Reopened to the public on 13 April 2013, after a ten-year renovation managed by architecture firm Cruz y Ortiz and interior designer Wilmotte, the Rijksmuseum is now hosting the Dutch version of “Late Rembrandt”, the seminal show that a few months ago

was exhibited in London, at the National Gallery. Tim Zedijk, Rijks’ head of exhibitions, smiles while looking at the people queuing outside the museum from the window of the restaurant where he is sitting with a group international journalists invited by the city council. He knows that the Amsterdam episode of “Late Rembrandt” is even better than the London one: the rooms are wider and the public can count on two masterpieces such as the Night Watch and the Self-portrait painted in 1628 preserved in the permanent collection, where the Late Rembrandt’s visitors will also have the opportunity to grasp the artistic context around Rembrandt. We takes the occasion of making him some questions. How would you describe your job? I help curators to make good choices. We receive hundreds of proposals, but only a very small part of them can be taken into consideration. And a even smaller part of the possible ones becomes real, as in the case of Late Rembrandt. Which is your favourite museum? It is the Prado, in Madrid. I love the display, and how the visitor is taken through the galleries. You have the clear feeling that what you see is what you get, and this is really important. People travel from all over the world to see certain museums, you can’t betray their expectations. According to the results achieved by the Louvre Lens, the Islamic Art Museum in Doha, or according to the strategy adopted by some private collectors such as Hans-Adam II of Lichtenstein, it seems that decentralizing culture is becoming a global trend. What do you think about it? During the ten years of closure, from 2003 to 2013, the Rijks worked a lot in this direction, organizing exhibitions all over Netherlands. For us it has been an extraordinary experience, and I think that the public response of the last two years is also a consequence of this policy. Apparently another big trend is that of turning museums’ deposits public and accessible to visitors. Do you have a position in this regards? I don’t think that putting everything you have on display is a good idea. What is on display should be a selection made according to a precise mission. Otherwise I see the risk of ending up with a plethora of art institutions lacking their identity, or mainly driven by the market’s interests. What is the Rijksmuseum’ annual budget for acquisitions? Not that much. Generally we have less than one million Euro at our disposal. Have you bought anything at the TEFAF? We are negotiating a work by Dutch painter Jan Asselijn. Have you been to Doha?

Yes, we had a collaboration with them a few years ago. They are doing a very good job. I love the Museum of Islamic Art and its unique verticality. What do you think about the international call that the Italian government recently opened for directing some of its main cultural institutions? I think that it has been a good idea. Today international relations are extremely important for art museums, and some foreigner directors could help them indeed. Will you apply for it? No, I will not. What will happen after Rembrandt? We are looking at Asia.

Weblink: http://www.conceptualfinearts.com/cfa/2015/03/18/interview-rijksmusems-head-of-exhibition-timzeedijk/

. Amsterdam: Rijksmuseum rethink proves very rewarding 0

JOHN MASTERS, MERIDIAN WRITERS' GROUP

FIRST POSTED: SATURDAY, JULY 18, 2015 12:54 PM EDT

AMSTERDAM -- It took twice as long and cost 95% more than projected, but it has tripled the attendance. The first year after the Rijksmuseum reopened (five years late) on April 13, 2013, its almost $500-million refurbishment brought in three million visitors -- three times what the museum was attracting annually when it closed the end of 2003. There isn't more art on display or more space to display it: There are still 8,000 items on view in 80 rooms and galleries. But it's not the same 8,000 you would have seen if you'd come in 2003, and the layout is now chronological, with wings devoted to eras from 1100 to 2000. Pride of place, of course, goes to the Dutch Golden Age, 1600-1700. "Fine" art is now grouped with "decorative," so oil paintings of a period are next to that age's silver soup tureens, lacquered cabinets and well-wrought cuirasses. The blending gives the viewer a fuller sense of the milieu in which a work was created, and it's a good antidote to room after room of nothing but Old Masters. The exception is the Gallery of Honour, which, like the nave of a cathedral, leads to the museum's high altar -Rembrandt's Night Watch (1642). This gallery is filled with works by other Golden Age notables including Vermeer, Hals and Steen, but unsullied by lesser items. Previously, the Gallery of Honour was painted white. Now it's been returned to how architect Pierre Cuypers originally decorated it: Warm shades of orange-brown covered by lots of intricate 19th-century designs. The whole museum once looked like this, but only a few sections have been restored -- present-day thinking is that too much Cuypers would still be too much.

Also restored are two large courtyards that vanished in the 1960s when more galleries were added. Huge skylights over the courtyards, and the unblocking of windows, have made the museum much airier. The Golden Age galleries are the Rijksmuseum's glory, but it's worthwhile exploring other centuries, too. The 1800-1900 rooms, for example, show not just the era's art (including an 1837 Van Gogh self-portrait), but also Holland's changing place in the world. This was the age of Napoleon, whose end resulted in the creation of the Netherlands in 1815. The Waterloo Gallery is dominated by the eponymous painting (1824) by Jan Willem Pieneman showing the battlefield, with Napoleon's conqueror, Britain's Duke of Wellington, front and centre. Even now, not everything is as well laid out as it might be. The two 20th-century galleries in particular seem like afterthoughts, reached by back stairs. But here too are treasures. A small chamber displays just two items from the Second World War. One is a chessboard presented by SS commander Heinrich Himmler to the head of the Dutch Nazi party. The "men" are planes, bombs and advancing soldiers. The board's sides list the countries the Third Reich has subdued. Next to it is the soiled jacket worn by a woman in a concentration camp. That may be the most heartrending piece in the whole museum. NEED TO KNOW -- For more information on the Rijksmuseum, visit rijksmuseum.nl. -- For travel information, visit the Netherlands Board of Tourism at holland.com

http://www.torontosun.com/2015/07/18/amsterdam-rijksmuseum-rethink-proves-very-rewarding

ConceptualFineArts.com

Interview: Rijksmusem’s head of exhibition Tim Zeedijk Reopened to the public on 13 April 2013, after a ten-year renovation managed by architecture firm Cruz y Ortiz and interior designer Wilmotte, the Rijksmuseum is now hosting the Dutch version of “Late Rembrandt”, the seminal show that a few months ago was exhibited in London, at the National Gallery. Tim Zedijk, Rijks’ head of exhibitions, smiles while looking at the people queuing outside the museum from the window of the restaurant where he is sitting with a group international journalists invited by the city council. He knows that the Amsterdam episode of “Late Rembrandt” is even better than the London one: the rooms are wider and the public can count on two masterpieces such as the Night Watch and the Self-portrait painted in 1628 preserved in the permanent collection, where the Late Rembrandt’s visitors will also have the opportunity to grasp the artistic context around Rembrandt. We takes the occasion of making him some questions. How would you describe your job? I help curators to make good choices. We receive hundreds of proposals, but only a very small part of them can be taken into consideration. And a even smaller part of the possible ones becomes real, as in the case of Late Rembrandt. Which is your favourite museum? It is the Prado, in Madrid. I love the display, and how the visitor is taken through the galleries. You have the clear feeling that what you see is what you get, and this is really important. People travel from all over the world to see certain museums, you can’t betray their expectations. According to the results achieved by the Louvre Lens, the Islamic Art Museum in Doha, or according to the strategy adopted by some private collectors such as Hans-Adam II of Lichtenstein, it seems that decentralizing culture is becoming a global trend. What do you think about it? During the ten years of closure, from 2003 to 2013, the Rijks worked a lot in this direction, organizing exhibitions all over Netherlands. For us it has been an extraordinary experience, and I think that the public response of the last two years is also a consequence of this policy. Apparently another big trend is that of turning museums’ deposits public and accessible to visitors. Do you have a position in this regards? I don’t think that putting everything you have on display is a good idea. What is on display should be a selection made according to a precise mission. Otherwise I see the risk of ending up with a plethora of art institutions lacking their identity, or mainly driven by the market’s interests. What is the Rijksmuseum’ annual budget for acquisitions? Not that much. Generally we have less than one million Euro at our disposal.

Have you bought anything at the TEFAF? We are negotiating a work by Dutch painter Jan Asselijn. Have you been to Doha? Yes, we had a collaboration with them a few years ago. They are doing a very good job. I love the Museum of Islamic Art and its unique verticality. What do you think about the international call that the Italian government recently opened for directing some of its main cultural institutions? I think that it has been a good idea. Today international relations are extremely important for art museums, and some foreigner directors could help them indeed. Will you apply for it? No, I will not. What will happen after Rembrandt? We are looking at Asia.

TorontoSun.com

TRAVEL EUROPE Amsterdam: Rijksmuseum rethink proves very rewarding JOHN MASTERS, MERIDIAN WRITERS' GROUP FIRST POSTED: SATURDAY, JULY 18, 2015 12:54 PM EDT AMSTERDAM -- It took twice as long and cost 95% more than projected, but it has tripled the attendance. The first year after the Rijksmuseum reopened (five years late) on April 13, 2013, its almost $500-million refurbishment brought in three million visitors -- three times what the museum was attracting annually when it closed the end of 2003. There isn't more art on display or more space to display it: There are still 8,000 items on view in 80 rooms and galleries. But it's not the same 8,000 you would have seen if you'd come in 2003, and the layout is now chronological, with wings devoted to eras from 1100 to 2000. Pride of place, of course, goes to the Dutch Golden Age, 1600-1700. "Fine" art is now grouped with "decorative," so oil paintings of a period are next to that age's silver soup tureens, lacquered cabinets and well-wrought cuirasses. The blending gives the viewer a fuller sense of the milieu in which a work was created, and it's a good antidote to room after room of nothing but Old Masters. The exception is the Gallery of Honour, which, like the nave of a cathedral, leads to the museum's high altar -- Rembrandt's Night Watch (1642). This gallery is filled with works by other Golden Age notables including Vermeer, Hals and Steen, but unsullied by lesser items. Previously, the Gallery of Honour was painted white. Now it's been returned to how architect Pierre Cuypers originally decorated it: Warm shades of orange-brown covered by lots of intricate 19thcentury designs. The whole museum once looked like this, but only a few sections have been restored -- present-day thinking is that too much Cuypers would still be too much. Also restored are two large courtyards that vanished in the 1960s when more galleries were added. Huge skylights over the courtyards, and the unblocking of windows, have made the museum much airier. The Golden Age galleries are the Rijksmuseum's glory, but it's worthwhile exploring other centuries, too. The 1800-1900 rooms, for example, show not just the era's art (including an 1837 Van Gogh selfportrait), but also Holland's changing place in the world. This was the age of Napoleon, whose end resulted in the creation of the Netherlands in 1815. The Waterloo Gallery is dominated by the eponymous painting (1824) by Jan Willem Pieneman showing the battlefield, with Napoleon's conqueror, Britain's Duke of Wellington, front and centre. Even now, not everything is as well laid out as it might be. The two 20th-century galleries in particular seem like afterthoughts, reached by back stairs. But here too are treasures. A small chamber displays just two items from the Second World War.

One is a chessboard presented by SS commander Heinrich Himmler to the head of the Dutch Nazi party. The "men" are planes, bombs and advancing soldiers. The board's sides list the countries the Third Reich has subdued. Next to it is the soiled jacket worn by a woman in a concentration camp. That may be the most heart-rending piece in the whole museum. NEED TO KNOW -- For more information on the Rijksmuseum, visit rijksmuseum.nl. -- For travel information, visit the Netherlands Board of Tourism at holland.com. More stories at culturelocker.com

Publicaties Flowers

The Netherlands: The power of a flower An entire industry was built around the tulip â&#x20AC;&#x201C; either blooming in gardens or served on plates.

A lone tulip sprouts up in a field of blossoming hyacinths near Lisse, Netherlands last month. Spring was three week late this year, but that didn't stop the Dutch from enjoying their flowers.

By: Owen Roberts Special to The Star, Published on Wed May 13 2015

What’s the game plan when thousands of tourists descend on Amsterdam for the splendor of its famous tulip festival, but most of the bulbs have yet to flower? Why, head for the kitchen. Or the pub. Spring was about three weeks late in Amsterdam this year, and few tulips had bloomed. But the resourceful Dutch had some cards up their sleeves. For example, at this year’s tulip festival, delicately prepared bulbs that resembled works of art were being served up as pickled hors d’oeuvres. At top tier hotels such as the Waldorf Astoria and The Grand, bulbs were accompanied by the likes of ox sausage, capers and cream of chives, and marinated king crab in apricot kernel oil. At the equally chic Conservatorium hotel in the museum district, a main course lunch of roasted langoustines was followed by rich and delicious tulip cake dessert, exquisitely built on a round sandwich-like foundation that supported a meringue cookie and topping. Tulips were the foundation of some festival libations, too. Many of the champagne flutes generously offered to our group were adorned with tiny purple and yellow edible flowers. In Haarlem (about a half-hour from Amsterdam), the friendly and fashionable Jopen brewery, a historic church turned public house, tapped kegs of its unique Tulip Beer for festival visitors. The recipe for this fresh-tasting, wheat-coloured beer is based on malted spelt, and goes back to the 1600s, a nod to when tulips’ storied history in the Netherlands began. But it’s not as if the entire country was devoid of tulips. In fact, at the legendary Keukenhof gardens, about 45 minutes outside the city, tulips of all varieties were flourishing despite the chilly mid-April temperatures. They were joined by fragrant hyacinths and daffodils, and 300 kinds of lilies. Maybe that’s due to the early-spring pampering that anything green receives at this bustling 32-hectare outdoor facility, to be ready for the 800,000 visitors who’ll pass through its gates during its two-month opening. One of the gardens main attractions, the new Vincent Van Gogh tulip mosaic, was not blooming during our visit. But overall the Keukenhof is a tulip oasis, and more. So was the Frans Hals Museum, a gem in Haarlem, built at the beginning of the seventeeth century as a home for, ahem, “old men over the age of 60.” It’s been transformed into a cozy but international calibre facility, specializing in the famed Golden Age painter’s works. On our tour, the museum recognized the tulip season with artistic, breathtaking arrangements that, unlike the classics hanging on walls around them, are fully changed after one week. But regardless of the time of year, people like us in need a flower fix can get it and more, on a crack-of-dawn tour of the world’s biggest flower auction and indoor trading hall, the FloraHolland. This vast facility – the size of 125 soccer fields – is less than an hour by bus from Amsterdam. It’s a highly recommended destination for visitors, who will never experience anything like it, anywhere. A 15-minute walk from the entrance to the visitors’ gallery takes you through the centre of the main 755,000-square-metre warehouse, which houses the more than 20 million stemmed flowers (including nine million roses) and two million potted plants sold through this auction every day. Visitors see an army of trolleys moving the flowers into the auction theatre, where they’re briefly displayed three or four lots at once on a stadium-sized screen, and sold through computerized

bidding. It’s eerily quiet and incredibly fast – 144,000 transactions take place daily, with the average bidding taking just three seconds. All this happens in the shadow of The Netherlands’ mega airport, Schiphol. It’s a highly convenient location for the likes of the flower auction, which ships huge quantities of goods around the globe. But it’s also an ironic juxtaposition against the small, traditional mom-and-pop nurseries operating in the airport’s shadow in the Aalsmeer district. Some are more than a century old. They’re located canal side, on peaceful islands in the archipelago where owners crafted barges and floated their harvests into Amsterdam markets. Today these nurseries’ flowers mostly head for the flower auction, but you can still take three-hour guided open-boat tours through the Aalsmeer lakes and visit a nursery. Like most of them, the one we toured, a 120-year-old operation owned by proprietor Klaas Gorzen, specializes in lilacs. On the tour through the islands, you see how the shrubs – some of which are 70 years old – are raised in outdoor nurseries, moved to indoor greenhouses for three weeks to prepare for stem harvesting, then returned outdoors for another couple of years to grow more stems. A visitor’s centre is under construction to accommodate the growing popularity of these trips, as tourists yearn for a look at this aspect of The Netherlands’ past. So although spring came late to Amsterdam, this trip was still full of colour and promise. And foliage will be everywhere June 19-21 as Open Garden Days arrives, the only weekend in the year when private canal side house gardens welcome visitors. If you go… Owen Roberts was a guest of Amsterdam Marketing (www.iamsterdam.com ) in cooperation with NBTC (www.holland.com ). Follow him on twitter at @theurbancowboy and on instagram at urbancowboyglobal. Floating flower market. Billed as the most colourful and fragrant flower market in Amsterdam, the Singel market is distinguished by its floating barges of merchandise. It’s a nod to the days when flower producers floated their harvests daily by boat from the city’s outskirts. Open Monday through Saturday. Flowers (and more) of Matisse. A special installation, The Oasis of Matisse, runs through August 16 at the Amsterdam’s Stedelijk Museum. It’s billed as the largest ever retrospect of works by the artist, from his early experiments to the wall-filling cut-outs of his final years. Of course, there’s more than flower art, but the cut-outs inspired by his memories of Tahiti are mesmerizing. Be a biker. Rent a bicycle at the Keukenhof and take the leisurely 30-minute canal-side ride through the country, where polders are awash with all kinds of colour and flowers. Aim to end up at family-run Bakker’s, Europe’s largest horticultural mail order company, specializing in flower bulbs and roses by post. Bring back some memories. The Amsterdam Tulip Museum, located in the Jordaan neighborhood, is never affected by a cool spring…or any season, for that matter. It’s open yearround. Real estate sales people would call it “charming.” But despite its small size, it’s touted as one of the best places in Amsterdam to buy tulip souvenirs and learn tulip history. Don’t miss the collection of tulip paintings by Judith Leyster, a seventeenth-century painter and colleague of Frans Hals. Bring back some colour. Under certain conditions you can bring bulbs from the Netherlands to Canada. They must be for your own use, dry packaged and labeled with no soil, of “modest amounts” (i.e. not carried by the bushel) and accompanied by an inspection sticker from the grower in Holland. Buy them in season at flower markets in Amsterdam, garden centres and the Schiphol airport.

Weblink: http://www.thestar.com/life/travel/2015/05/13/the-netherlands-the-power-of-a-flower.html

DAGSAVISEN LØRDAG 25. APRIL 2015

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Tulipanfakta ■ De første tulipanene kom til Nederland på slutten av 1500-tallet, fra Tyrkia. Blomstene ble raskt et luksusgode og statussymbol. ■ Prisen på tulipanløkene føk etter hvert i været. Folk kjøpte som gale med håp om å selge enda dyrere. Da «tulipanmanien» nådde toppen i 1637, ble enkelte tulipanløker solgt for summer tilsvarende prisen av et helt hus, eller opptil 20 ganger en årslønn for arbeidere. ■ Da kom det berømte tulipankrakket, og prisene raste. Dette regnes ofte som verdens første finansboble. ■ 60 prosent av verdens blomstereksport går via Nederland. ■ Kilde: Keukenhof og FloraHolland

N KEUKENHOF ■ Slik kommer du deg dit: KLM, SAS og Norwegian flyr direkte fra Oslo. ■ Blomsterparken Keukenhof er åpen fra 20 mars til 17. mai. I år er Van Gogh tema i parken. www.keukenhof.nl ■ Blomsterauksjonen Aalsmeer FloraHolland er verdens største, og ligger rett ved flyplassen. Åpent fra 6–11 om morgenen, kom før 9 for mest aktivitet og unngå labre torsdager. www.floraholland.com ■ I Alsmeer kan du besøke en historisk hage, spesialiserte hagesentre og ta en idyllisk båttur til syrinøyene, med besøk hos en syrindyrker. (www.westeinderrondvaart.nl). Blomsterfestival 20.–21. juni. ■ Tulipanfestivalen går av stabelen hver april i Amsterdam. www.tulipfestival.com ■ Blomstermarkedet ved Singelkanalen i Amsterdam er svært berømt (men er en gedigen turistfelle). Du kan også besøke Tulipanmuseet.

Lei en sykkel for ti euro og utforsk blomsteråkrene. – Det er utrolig vakkert her, mener brasilianske Adriana.

Mer enn 800.000 besøker blomsterparken Keukenhof i løpet av de åtte korte åpningsukene hvert år. ALLE FOTO: CHRISTINE BAGLO

FRA OSLO RYGGE TILDELTE SETER

GRATIS LITEN HÅNDBAGASJE

FAMILY EXTRA

WINTER 15/16 DESTINATIONS

OUT NOW!

DAGSAVISEN M25B 107x246_25.04.15.indd 1

22/04/2015 14:33

DAGSAVISEN LØRDAG 25. APRIL 2015

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Tulipantastisk! Hver vår blir Nederland grepet av tulipanomani. Og andre blomstergleder. ■ CHRISTINE BAGLO Duften av svibler er tung, nesten svimlende. Bedene i verdens best besøkte «kjøkkenhage», Keukenhof, vifter forførende, se på meg – nei, på meg! Mer enn 4,5 millioner blomster – flesteparten tulipaner – strutter av vårkåt glede, den ene vakrere, skjørere, mer forfinet og enda mer fantastisk enn den andre. En drøy ukes bråmodent og ubetimelig skjønnhetsutbrudd. Så er det over. Det er simpelthen vakkert langt inn i sjela.

Det perfekte uperfekte

Trill rundt i åkrene Keukenhof er nemlig egentlig ingen vanlig park, men først og fremst 500 blomsterprodusenters store visningsscene. I parken finner du også bugnende belter av blant annet hyasinter, svibler, påskeliljer og andre løkplanter. Parken er også ypperlig for familier, med aktiviteter for alle. I tillegg kan du seile i en stillegående «hviskebåt» langs de fargerike blomsteråkrene eller leie sykkel og trille gjennom dem på egen hånd. Anbefales! Og det er ikke lenger bare grånende hageentusiaster som køer opp i parken og hagesentrene.

Verdens største blomsterauksjon Klokken har så vidt bikket seks om morgenen, men inne på verdens største blomsterauksjon, FloraHolland i Alsmeer, er det sydende aktivitet. På et område på størrelse med Monaco, som dessuten skal være den største bygningen målt i grunnflate i verden, omsettes rundt 20 millioner blomster og to millioner potteplanter fra 50 land i løpet av noen få morgentimer. I et forrykende tempo. – Den årlige omsetningen her er på rundt 4,5 milliarder euro, forteller José Hougee, som guider oss rundt på blomsterverdenens svar på Wall Street.

Kjappe tilslag Oppe fra ganggalleriet, der turistene får komme inn, ser vi ned på fargerike blomsterpaller som skipes omkring av små, elektriske trucker i en vill fart. Det minner mest om et dataspill av typen kjapp-deg-over-veien-uten-å-bli-overkjørt. Hundrevis av blomsterkjøpere sitter i

enorme auditorier med etasjehøye auksjonsklokker. Superkonsentrert. Her begynner nemlig prisene høyt og går nedover, og den som trykker til først, får tilslaget. – I gjennomsnitt tar hver transaksjon tre sekunder, ifølge Hougee.

Syrinbyen Etterpå fortsetter vi til blomsterbyen Alsmeers historiske hage. Det var her den gamle auksjonen lå, nå omgjort til kafé. Her blir vi med på en båttur ut gjennom de idylliske, smale kanalene til miniøyene som har gjort syriner til byens varemerke i mange år. Forvridde, skulpturaktige stokker får hvile i fred her i to år, før de transporteres til gartneriene til Klaas Joren, der de slår ut i blomst, og selges på blomstermarkedet. – Før var vi rundt 70 gartnerier som dedikerte oss til dette, men nå er det bare ti igjen. Dette krever mye manuelt arbeid, og de unge vil ikke overta, sukker Joren, hvis familie har drevet gartneriet i flere generasjoner. Vi får også gode tips om hvordan syrinene ikke skal henge med hodet så fort du har tatt dem inn i huset: Kutt et

Bilde: VisitDenmark

De flerfargede tulipanene med intrikate og delikate mønstre, er blant de dyreste og mest eksklusive. Disse ble i sin tid dyrket fram ved å tilføre tulipanene et mosaikkvirus, og er så blitt foredlet videre. Men her er det også ubeskrivelig vakre utgaver med frynsete kronblader, andre som minner om orkideer og tulipaner med spisse blader – noe som får publikum, som teller rundt 800.000 i

året, til å gå helt fototulipanas. – I år har våren kommet litt sent, så det er veldig mye som vil blomstre nå utover i mai også, sier guiden vår, svenske Birgitte Johanssen. Hagedesignerne har selvsagt sørget for at det blomstrer til ulike tider gjennom hele den åtte uker korte sesongen. I tillegg bugner innendørspaviljongene av forskjellige blomstershow, fra tulipaner til roser, syriner og orkideer.

– Kjøkkenhagene er tilbake! Unge, urbane mennesker ønsker nå å dyrke sine egne blomster og organiske grønnsaker, sier Jaques Bakker, som eier Bakker, Europas største hagespesialist-firma.

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*Priseksemplet gjelder barn t.o.m. 15 år i følge med to voksne, Oslo - Frederikshavn. Lugar tilkommer.

DAGSAVISEN LØRDAG 25. APRIL 2015

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Turist i flyktningehavet Denne uka ble Middelhavet med ett forvandlet fra å være «idyllisk feriedestinasjon» til et hav av lik og menneskevrak. Årets sommerferiedrøm har derfor fått en bismak. Som vi kanskje trenger å smake på. – Huff, vi skal til Sicilia i sommer, jeg kjenner litt på det nå, altså. – Og vi har bestilt tur til Rhodos! Lurer på hvordan det blir... – Vi skal til Barcelona, heldigvis!

Feriepraten gikk ikke fullt så ivrig rundt lunsjbordet denne uka. Flyktningekatastrofen i Middelhavet skyllet inn på nordmenns drømmestrender på kvalmende og forvirrende vis. Det er sjeldent to av tilværelsens så til de grader desiderte ytterpunkter frontalkræsjer på et så himmelropende symbolsk og brutalt vis, som de solbrune «klimaflyktningene» som nyter livets overflod på akkurat den samme sandstripen som utmagrede, solsvidde mennesker har satset livet og forstanden på å nå i et siste desperat svømmetak. Klart vi føler skammen.

kan slippe å banke på vår fryktelig smale asyldør på et avsidesliggende høyfjellshotell i Rondane, skal det plutselig prutes og spares, i alle fall til vi er i en trygg, internasjonal cocktailbar eid av halliker og mafiosos. For du kan selvsagt velge ha du vil se, lulle deg inn i cruiselugaren eller hotellboblene der alt er inkludert og det er «livsfarlig» å bevege seg utenfor den maskinpistolbevoktede strandstripa. Tør du mot formodning likevel, kunne du kanskje bidratt med de to ekstra dollarene som ville gjort at menneskene her kunne slippe å sette livet på spill i en synkeferdig båt. Og fått den ekstremt viktige opplevelsen av at «de andre» plutselig er «noen». Og faktisk veldig ålreite.

PÅ

kkelferie – Vi elsker de vakre blomstene, sier Celia og Samantha fra Singapore, som koser seg i vårsola i Keukenhof.

skrått, rent snitt, ha dem i en helt ren, bakteriefri vase og ikke sett dem i sola!

selige, blomstrende ingredienser.

Minneverdige museumshager

Jeg tror derfor absolutt ikke at det gagner noen at man «ikke burde reise til middelhavsstrendene nå», som noen har insinuert, verken for å «få ferien ødelagt» (sic!) av båtflyktninger eller av «respekt». Vi trenger ikke enda flere økonomiske flyktninger fra Hellas og Spania, der turistindustrien er en fundamental inntektskilde. Turismen holder også mye av den uformelle økonomien, som ofte gir flyktningene som har kommet seg i land, et slags levebrød, i gang. Turister har dessuten reddet hundrevis av båtflyktninger som har kantret utenfor Kanariøyene og andre land i Middelhavet.

sam

Tulipanfestivalen fjellgårder T elema Også flere av museene er blitt tulipanambassa-til De siste årene har også tulipanene flommet inn dører. Den flotte og ukjente hagen utenfor Rijokal mat og drikke i Amsterdam. Organisator Saskia Albrecht var ksmuseet, som bugner av tulipaner, grønne tun-

med og startet opp Tulipanfestivalen, som har som mål å plante én tulipan for hver av Amsterdams cirka 800.000 innbyggere. – I år plantet vi 423.000 løker, så vi er litt over halvveis, ler hun. En rekke offentlige institusjoner, museer og flere av de store hotellene, som Waldorf Astoria, The Grand og Conservatorium Hotel er med på opplegget, og under hele måneden kan du se de mest forfinede blomsterdekorasjoner der – pur visuell poesi! Menyen på spisestedene her preges også av spi-

neler og magnoliatrær er aldeles gratis, med en

2.-7.8 gøyal fontene som garantert vil fenge (og muligens dusje) hele familien. Hagefrelste vil også elske den lille, hemmelige hageperlen bak Van Loon-museet, et vakkert patrisierhus som er som tatt ut av gullalderen. Ta en kopp te ute, og studer den falske klassiske, historiske fasaden som gir hagen et skikkelig aristokratisk sus! Dagsavisen var invitert av Amsterdams turistkontor.

Så er det riktig å reise på ferie dit nå, i det hele tatt tenke tanken? Er det moralsk mulig å kunne storkose seg på de samme strendene som for tiden er en krigssone av menneskelig havari? Ubehaget handler også som at vi, bevisst eller underbevisst, vet at vi da kommer nærmere katastrofen. Noe som automatisk gjør oss mer ansvarlige, at vi må forholde oss aktivt til det. Det finnes også dem «frykter lik i badevannet». Dem har jeg ingen ord for.

åse HIV DEG Bølgende PÅ HJUL lunder , sypresser

HIV PÅ HJUL - nytDEG en sykkelferie sammen

christine.baglo@dagsavisen.no

Selv om det store fokuset på båtflyktningene i Middelhavet akkurat nå selvsagt handler om katastrofens vanvittige omfang, kan «landingsstedene» være en ekstra grunn til at engasjementet er så stort. I fjor døde 620 meksikanske immigranter i forsøket på å komme seg over til USA, ifølge migrasjonssekretariatet i Den nasjonale konføderasjonen for folkelige organisasjoner (CNOP). Flere ble skutt av grensepatruljene. De blir ikke en gang en notis i en norsk avis. Vi reagerer mye sterkere når det uhyrlige flyter i land rett ved våre flippfloppføtter, og likene fyller vår egen europeiske borgs vollgrav.

Tosca 6-1 blan på 4 K

med oss - nyt en sykkelferie sammen Fra vakre sjarmerende fjellgårder til Telemarskanalen velg med oss ...eller med gode smaker av lokal mat og drikke

no no

HIV DEG ruter Telemark 31.5 - 5.6 og 2.-7.8 HIV Telemark 31.5 - 5.6 og 2.-7.8DEG PÅ HJUL PÅ HJUL - nyt en sykkelferie sammen Fra vakre sjarmerende fjellgårder til Telemarskanalen med gode smaker av lokal mat og drikke

med oss

Bølgende åser med oliven-

Fra vakre sjarmerende fjellgårder til Telemarskanalen lunder, sypresser og vinranker Bølgende åser med gode smaker av lokalmed mat ogolivendrikke

lunder, sypresser vinranker22-29.6, Toscana Telemark 31.5 - 5.6 og og 2.-7.8

6-13.7, 7-14.9 Toscana 22-29.6, ...eller velg blant 40 andre 6-13.7, 7-14.9 åser med oliven4 Kontinenter ...eller velgruter blant på 40Bølgende andre

lunder, sypresser og vinranker

ruter på 4 Kontinenter Toscana 22-29.6, 6-13.7, 7-14.9

...eller velg blant 40 andre Utforsk våre pirrende løypeperler i Portugal! Denne stolte sjøfartsnasjonen på 4 Kontinenter byr deg på alt fra landskap med vingårder, olivenmarker ogruter majestetiske gods til praktfulle strender, laguner og sandsteinklipper formet etter havets velbefinnende.

Slotts- og vinruta, herskapelig og majestetisk: 23.05-30.05 Langs kysten, idylliske fiskerlandsbyer og laguner: 20.06-27.06//28.08-04.09 Algarve-kysten, fra vest til øst: 27.06-04.07//05.09-12.09

T: 35 50 27 30 info@olivenreiser.no www.olivenreiser.no T: 35T: 5035 2750 3027

T: 35 50 27 30 info@olivenreiser.no Følg oss på 30www.olivenreiser.no Instagram!

info@olivenreiser.no info@olivenreiser.no www.olivenreiser.no www.olivenreiser.no

Møt oss på Facebook!

Møt ossMøt oss på Facebook! på Facebook!

Nå kan det kanskje virke veldig turistblondt og usmakelig å sitte og skrive en tekst som tilsynelatende kan se ut til å ha som hensikt å dempe middelklassesmerten ved årets uventede feriefloke. Men som et reisende menneske, mener jeg imidlertid at det jo er denne schizofrene tilstanden og ubehaget som er normen, når vi rikinger er ute på tur i de aller fleste deler av verden. Som turister er vi jo ofte en del av et absurd karnevalsopptog som valser gjennom verdens elendighet iført shorts og særdeles sterke solbriller. Der vi mest av alt frykter regn og ditto slappere brunfarge. Men når de brunfargede som bor der står der og forsøker å skape seg et levebrød, så de

CHRISTINE BAGLO Journalist i kulturavdelingen

Twitter: @ChristineBaglo

Men det holder ikke bare å løfte beina for å unngå å tråkke på dem. Og la andre plukke dem opp, eller feie dem bort fra ferieparadiset. Tvert imot, reis nå! Vi hadde alle hatt fryktelig godt å dra et menneske opp av bølgene i sommer. Da hadde vi kanskje turt å invitere det hjem. christine.baglo@dagsavisen.no

M p

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точка на карте

KEUKENHOF Stationsweg,166a 2161 AM Lisse Holland

апрель • 2015

Никто не знает о тюльпанах больше, чем голландцы. И нигде в этой стране знаменитому цветку не воздают больших почестей, чем в королевском парке Кекенхоф. Кекенхоф – это головокружительное царство цветов, раскинувшееся на 32 гектара. Представить размах и великолепие выставки, ежегодно произрастающей здесь в течение 8 недель (начиная с 20-х чисел марта), не увидев это своими глазами, невозможно. Это пиршество цвета и ароматов кружит голову не менее самого изысканного шампанского. Начинаешь уважать японцев, путешествующих по городам страны с единственной целью – насладиться цветением сакуры. Рационально это бескорыстное увлечение не объяснишь. Что это? Массовый психоз или запрограммированное в нас стремление насладиться мимолетней красотой ускользающего чуда? Запомнить мгновение озарения светом и цветом? Уйти в нирвану… История голландского парка Кекенхоф ведет отсчет с XV века. Владелица здешних земель графиня Якоба ван Бейрен была женщиной незаурядной и независимой. За свои 35 лет жизни не только четыре раза выходила замуж и разводилась, но и вела реальные войны с бывшими мужьями. Следуя моде, графиня стала выращивать травы и овощи на месте теперешнего замка Кекенхоф (отсюда и название: Кекенхоф в переводе с голландского – «кухонный сад»). Сама же крепость была построена в 1641 году и занимала окружающие земли площадью 200 га. Почти два века спустя, в 1857 году, новые владельцы заказали ландшафтному архитектору Жан-Давиду Зохеру и его сыну Луи-Полю (авторы Вонделпарка в Амстердаме) новый дизайн садов у крепости. Созданный ими пейзаж в стиле английских ландшафтных парков и сегодня является основой Кекенхофа. История знаменитой выставки, на которую ныне ежегодно съезжаются 800 000 посетителей со всего мира, началась в 1949 году. Тогда 20 профессиональных экспертов-селекционеров выступили с планом постоянной выставки цветов в садах крепости. Мэр близлежащего города Лиссе поддержал инициативу, и в 1950 году парк был открыт для публики. За последующие 65 лет весеннее шоу цветов превратилось в звезду мировой величины – наподобие Каннского фестиваля, но в цветочной сфере, где режиссерами выступают дизайнеры и садоводы, а на актерских ролях – цветы и растения. Стало традицией каждый год выбирать новую ведущую тему выставки и менять дизайн композиций из цветов. Парк преображается совершенно. В 2013 году, к примеру, тема называлась «Великобритания – страна великолепных садов». Для создания мозаики в виде Биг-Бена и Тауэрского моста размером 22 х 13 метров было высажено более 60 000 луковиц цветов. В минувшем

текст: Вика НОВА

году темой была объявлена «Голландия» – так что на панно фигурировали чисто голландские мотивы: цветок (догадайтесь, какой?) и типичные местные домики вдоль каналов. Каналы попали в мозаичное панно не случайно: в 2014 году отмечалось 400 лет со дня основания каналов Амстердама. Готовясь к открытию, 30 садовников заранее высаживают луковицы цветов в специально отведенных участках парка. Чтобы не зависеть от капризов погоды (бывали случаи, когда из-за нетипичных метеоусловий цветы не успевали зацвести или раскрывались раньше времени), в последние годы в Кекенхофе широко применяют метод «лазанья». Он прост, но эффективен: цветочные луковицы высаживают слоями один над другим в шахматном порядке – чтобы они не мешали росту друг друга. В нижнем глубоком слое – позднецветущие, в среднем – цветы раннего цветения, а в самом верхнем – первоцветы. В итоге не только увеличивается общее время цветения, но и каждые 2-3 недели полностью меняется колористическая гамма участков. Кстати, в конце сезона, осенью, луковицы крошат в земле, создавая питательную базу для новых цветов следующего сезона. Помните роман Александра Дюма «Черный тюльпан»? В Кекенхофе открыта интригующая выставка, рассказывающая о коротком, но бурном периоде в истории Голландии – «Тюльпаномании», охватившей страну в начале XVII века, когда одна луковица тюльпана достигала стоимости шикарного дома в богатом районе. Нынешнее цветочное шоу в Кекенхофе (20 марта – 17 мая 2015 года) посвящено Ван Гогу. Кульминация выставки – гигантский 250-метровый автопортрет художника, выполненный из мозаики тысяч растущих разноцветных тюльпанов. На Аллее славы высадили тюльпан Vincent Van Gogh, под вдохновением от работ художника созданы многочисленные цветочные шоу в павильоне Oranje Nassau. Конечно, Кекенхоф – это не только тюльпаны, пусть здесь наверняка представлены все, известные в мире. В самом большом цветочном парке на планете растут розы, гиацинты, золотые нарциссы и пышная сирень. 1000 квадратных метров павильона Beatrix отдано прекрасным орхидеям. А в Willem-Alexander Pavilion источают изысканные ароматы царственные лилии – 300 сортов, 15 тысяч растений. В парке девять тематических садов, озера, фонтаны, парк скульптуры. А если захочется на простор – можно махнуть на арендованном в парке велосипеде в тюльпановые поля. Незабываемое зрелище! Кажется, что едешь прямо по огромному полотну голландского художника Пита Мондриана. Или по ярким цветовым полосам на холсте позднего Малевича. Весенний день в Кекенхофе – это надо испытать хоть раз в жизни!

www.keukenhof.nl info@keukenhof.nl Tel: +31(0)252 465 555

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TheStar.com

The Netherlands: The power of a flower An entire industry was built around the tulip – either blooming in gardens or served on plates.

By: Owen Roberts Special to The Star, Published on Wed May 13 2015 What’s the game plan when thousands of tourists descend on Amsterdam for the splendor of its famous tulip festival, but most of the bulbs have yet to flower? Why, head for the kitchen. Or the pub. Spring was about three weeks late in Amsterdam this year, and few tulips had bloomed. But the resourceful Dutch had some cards up their sleeves. For example, at this year’s tulip festival, delicately prepared bulbs that resembled works of art were being served up as pickled hors d’oeuvres. At top tier hotels such as the Waldorf Astoria and The Grand, bulbs were accompanied by the likes of ox sausage, capers and cream of chives, and marinated king crab in apricot kernel oil. At the equally chic Conservatorium hotel in the museum district, a main course lunch of roasted langoustines was followed by rich and delicious tulip cake dessert, exquisitely built on a round sandwich-like foundation that supported a meringue cookie and topping. Tulips were the foundation of some festival libations, too. Many of the champagne flutes generously offered to our group were adorned with tiny purple and yellow edible flowers. In Haarlem (about a half-hour from Amsterdam), the friendly and fashionable Jopen brewery, a historic church turned public house, tapped kegs of its unique Tulip Beer for festival visitors. The recipe for this freshtasting, wheat-coloured beer is based on malted spelt, and goes back to the 1600s, a nod to when tulips’ storied history in the Netherlands began. But it’s not as if the entire country was devoid of tulips. In fact, at the legendary Keukenhof gardens, about 45 minutes outside the city, tulips of all varieties were flourishing despite the chilly mid-April temperatures. They were joined by fragrant hyacinths and daffodils, and 300 kinds of lilies. Maybe that’s due to the early-spring pampering that anything green receives at this bustling 32-hectare outdoor facility, to be ready for the 800,000 visitors who’ll pass through its gates during its two-month opening. One of the gardens main attractions, the new Vincent Van Gogh tulip mosaic, was not blooming during our visit. But overall the Keukenhof is a tulip oasis, and more. So was the Frans Hals Museum, a gem in Haarlem, built at the beginning of the seventeeth century as a home for, ahem, “old men over the age of 60.” It’s been transformed into a cozy but international calibre facility, specializing in the famed Golden Age painter’s works. On our tour, the museum recognized the tulip season with artistic, breathtaking arrangements that, unlike the classics hanging on walls around them, are fully changed after one week. But regardless of the time of year, people like us in need a flower fix can get it and more, on a crackof-dawn tour of the world’s biggest flower auction and indoor trading hall, the FloraHolland.

This vast facility – the size of 125 soccer fields – is less than an hour by bus from Amsterdam. It’s a highly recommended destination for visitors, who will never experience anything like it, anywhere. A 15-minute walk from the entrance to the visitors’ gallery takes you through the centre of the main 755,000-square-metre warehouse, which houses the more than 20 million stemmed flowers (including nine million roses) and two million potted plants sold through this auction every day. Visitors see an army of trolleys moving the flowers into the auction theatre, where they’re briefly displayed three or four lots at once on a stadium-sized screen, and sold through computerized bidding. It’s eerily quiet and incredibly fast – 144,000 transactions take place daily, with the average bidding taking just three seconds. All this happens in the shadow of The Netherlands’ mega airport, Schiphol. It’s a highly convenient location for the likes of the flower auction, which ships huge quantities of goods around the globe. But it’s also an ironic juxtaposition against the small, traditional mom-and-pop nurseries operating in the airport’s shadow in the Aalsmeer district. Some are more than a century old. They’re located canal side, on peaceful islands in the archipelago where owners crafted barges and floated their harvests into Amsterdam markets. Today these nurseries’ flowers mostly head for the flower auction, but you can still take three-hour guided open-boat tours through the Aalsmeer lakes and visit a nursery. Like most of them, the one we toured, a 120-year-old operation owned by proprietor Klaas Gorzen, specializes in lilacs. On the tour through the islands, you see how the shrubs – some of which are 70 years old – are raised in outdoor nurseries, moved to indoor greenhouses for three weeks to prepare for stem harvesting, then returned outdoors for another couple of years to grow more stems. A visitor’s centre is under construction to accommodate the growing popularity of these trips, as tourists yearn for a look at this aspect of The Netherlands’ past. So although spring came late to Amsterdam, this trip was still full of colour and promise. And foliage will be everywhere June 19-21 as Open Garden Days arrives, the only weekend in the year when private canal side house gardens welcome visitors. If you go… Owen Roberts was a guest of Amsterdam Marketing (www.iamsterdam.com ) in cooperation with NBTC (www.holland.com ). Follow him on twitter at @theurbancowboy and on instagram at urbancowboyglobal. Floating flower market. Billed as the most colourful and fragrant flower market in Amsterdam, the Singel market is distinguished by its floating barges of merchandise. It’s a nod to the days when flower producers floated their harvests daily by boat from the city’s outskirts. Open Monday through Saturday. Flowers (and more) of Matisse. A special installation, The Oasis of Matisse, runs through August 16 at the Amsterdam’s Stedelijk Museum. It’s billed as the largest ever retrospect of works by the artist, from his early experiments to the wall-filling cut-outs of his final years. Of course, there’s more than flower art, but the cut-outs inspired by his memories of Tahiti are mesmerizing. Be a biker. Rent a bicycle at the Keukenhof and take the leisurely 30-minute canal-side ride through the country, where polders are awash with all kinds of colour and flowers. Aim to end up at family-run Bakker’s, Europe’s largest horticultural mail order company, specializing in flower bulbs and roses by post. Bring back some memories. The Amsterdam Tulip Museum, located in the Jordaan neighborhood, is never affected by a cool spring…or any season, for that matter. It’s open yearround. Real estate sales people would call it “charming.” But despite its small size, it’s touted as one

of the best places in Amsterdam to buy tulip souvenirs and learn tulip history. Don’t miss the collection of tulip paintings by Judith Leyster, a seventeenth-century painter and colleague of Frans Hals. Bring back some colour. Under certain conditions you can bring bulbs from the Netherlands to Canada. They must be for your own use, dry packaged and labeled with no soil, of “modest amounts” (i.e. not carried by the bushel) and accompanied by an inspection sticker from the grower in Holland. Buy them in season at flower markets in Amsterdam, garden centres and the Schiphol airport.

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Faded love

Amsterdam summit takes the lead in sustaining denim’s ‘blue heart’ OWEN ROBERTS SPECIAL TO THE STAR

Amsterdam’s counterculture makes it a breeding ground for non-conformists. And these days, that includes hipsters. The city’s awash with them, which is great for tourism. Hipsters are the ideal visitors, motivated to spend gobs of money on fashion in their ceaseless quest to make a clothing statement. That bodes well for Amsterdam’s denim movement and its deep, strong roots. Some say denim heritage is based on the fact the first bad boys (other than cowboys) exhibited the kind of up-yours attitude to the rest of the world as the rebellious city itself. American actors Marlon Brando and Steve McQueen come to mind, driving motorcycles and generally being contrary. More pragmatically, others note Dutch people have long been crazy about jeans because of the weather there. The nottoo-warm, not-too-cold temperatures are ideal for such apparel. The same goes for jeans and weather in Canada. We’re a four-seasons denim nation too. Farmers were North America’s denim pioneers, sparking the popularity of GWGs and Levis, among them. Nowadays, people like me who aren’t too fussy abut their jeans fork out about $50 for a pair, according to a global denim statistics aggregator (yes, this exists). All this makes denim a superb, universally loved fabric for Amsterdam to base

part of its tourism industry on. It’s like craft beer — popular, affordable for the most part, and everyone wants to try someone else’s. Manufacturers here now include giants such as Tommy Hilfiger (whose head office has relocated from New York) and European jeans icon G-Star, which built a huge head office in the city for its 650 employees. Peppered throughout the city are startups, boutique denim shops and classy high-end manufacturers in the trendy Nine Streets fashion district. But despite the uptake, on a recent trip to Amsterdam for the second annual Denim Days, a summit and celebration of the denim sector, I sensed some blue jean blues, particularly when talk turned to sustainability. The industry is working to address the matter, but it’s not easy. Here’s why. Traditional blue denim jeans are typically made with indigo dye. It doesn’t penetrate into the denim cloth’s fibres; instead, in production, it’s chemically bound to the fibres, then sloughs off through repeated washings. The effect is the highly desired faded look, but at a cost: the process uses tonnes of water — an astronomical 7,000 litres for every pair — which is also needed for drinking and producing food, especially in dry climates. And the waste water is laden with toxic chemicals. AMSTERDAM continued on T6

A 300-degreeview mirror at Denham the Jeansmaker gives customers a full look at their designer jeans.

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As well, much of the production occurs in countries such as China, where labour is cheap and environmental standards are low. And bugs love to infest cotton in the field, requiring significant pesticide use. All in all, it’s a dreadful scenario. Leading the charge for change is expat Canadian Andrew Olah, whose family operated a long-time textile agency business in Toronto. Olah, a denim supplier, now runs a family business in New York with his daughter Emily. “It seems the industry is beginning to get serious about its negative impact on the environment,” he says. Olah organized two events at Denim Days; a trade show called Kingpins and an extensive half-day panel discussion called the Transformers. The theme, “Denim, jeans and water,” was covered from a dozen angles by a broad range of experts assembled to address thorny denim issues in practical and imaginative ways. To help develop a homegrown workforce, Amsterdam’s denim industry is rallying behind what it has dubbed Jean School, which offers a nine-month international diploma, focused on denim design. It’s housed in a facility called Denim City, a renovated tram depot with classrooms, meeting space, archives and extensive laundry facilities so students and others in the industry can research improved production and manufacturing techniques. When I visited, the first candidates for graduation (all from the Netherlands) were preparing their “blue heart” portfolios, discussing with one of their instructors the finer points of cutting and fitting. “This is a $60-billion-a-year industry with no academic institution to support it,” says Olah. “This is the prototype for the future.” Another approach to the denim industry’s sustainability involves science. For one, G-Star is developing technology that can turn retrieved plastic from oceans into what the company calls “bionic yarn, a new generation of denim.” The plastic is broken down into chips, shredded into fibre, then in-

Hipster hotel. Stay a night at the funky Volks Hotel, located in one of Amsterdam’s emerging neighbourhoods. It’s a hipster hotspot, with sparse room decor, a hidden nightclub and unconventional check in and check out. Go out for an anchovy and artichoke pizza at a nearby street café and watch how artfully bicycles are ridden while cyclists check their phones for messages. Planning ahead. In September, the first denim concept store in Amsterdam will open at the W Hotel, named X BANK. Visitors will have access to Dutch designers, brands and products, from big labels to small boutique brands. And soon, a Denim Hotel will be opening, which labels itself “straight friendly,” if such distinctions are important to you as a visitor.

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terwoven, or helixed, with cotton to make fibre for clothes. Pop star Pharrell Williams is the spokesperson for this initiative. Jake Sumner, rock star Sting’s son, is also involved. As well, summit attendees heard about a sustainably grown cotton initiative in the U.S. called e3 cotton (environmentally responsible, economically viable and socially equitable). The program calls for independent on-farm auditing of farmers’ cotton growing procedures. It also supports farmers with what its sponsor, Bayer CropScience, calls “the latest techniques.” This may include genetically modified cotton that fights insects or requires less water. Genetically modified denim could prove an ethical challenge for hipsters and others who shun genetically modified food. But it might also open doors for the industry to do a better job of explaining why it believes both are safe. After all, they are safe . . . right? Owen Roberts was a guest of Amsterdam Marketing (iamsterdam.com). Follow him on Twitter at @theurbancowboy and on Instagram at urbancowboyglobal.

The truth in the details OWEN ROBERTS SPECIAL TO THE STAR

A sign on Jason Denham’s designer shop in Amsterdam guides employees, and maybe clients too: “Work hard and be nice to people.” And that was exactly my experience there as a visitor, when I took in the second annual Denim Days this spring. I’m clearly not a hipster. Some might label me part of a demographic quite unlikely to pull on a pair of high-priced Denham jeans, which typically cost $200 but can run up to $1,000 or more. But I was certainly tempted to give them a try, though, mostly because of the courteous service and the knowledgeable staff. I was warmly welcomed at the Men’s Denim Bar as I watched a half-dozen or so customers get fitted with the precision and professionalism usually associated with wedding tuxedoes. For example, a hip onsite tailor with roots in Ireland, and an excited 30something customer, addressed each

other with great enthusiasm and respect. The topic was the inseam of the latter’s gorgeous made-to-measure jeans: its length (to the millimetre), the proposed look of the finished hem, and the suggested thread to stitch it. The shop’s motto is “The truth is in the details,” and it was an education watching that play out. But it turns out there’s still a cut above these jeans — namely, Japanese denim, which has a process involving 80 steps, including hand sanding and sun baking. Ultimately, I resisted temptation to buy jeans for myself, and instead brought home a moderately priced pair for €160 ($220 Canadian) for my wife, Angi. Such decisions are usually good ones, and it turns out she loved them. “They’re edgy, without being gaudy or pretentious,” she says. “I even find them inspiring . . . I wear them when I need to get important stuff done.” Thank you, Jason Denham.

The writer’s wife, Angi Roberts.

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Sustainable Fashion And The Stress Of Buying Blue Jeans You don’t see many leopard-skin coats around these days, or handbags festooned with peacock feathers. The voices of environmentalists and animal rights activists have been heeded by fashion industry leaders and are having an impact on the world of luxury fashion. Now those voices are moving down the price chain to “fast fashion” – low-cost luxury look-alikes replaced on the shelves every few weeks – alleging not just sweatshop labor conditions but hazardous environmental fallout from tons of items of clothing every year, discarded out of boredom rather than usage. That amount is up 400% from 20 years ago, according to a new documentary about to be released entitled The True Cost, which claims your purchases of $20 jeans and $5 T-shirts is unethical because it encourages the over-production of cheap goods which pollute the environment during and after they are made. A white paper by INSEAD Assistant Professor of Organizational Behavior Frederic Godart (a specialist in the luxury industry), claims “The introduction of ‘fast fashion,’ as a new business model has increased the rate of premature product replacement and fashion outmodedness.” All that discarded excess, he claims, is polluting the environment.

Mariette Hoitink, Managing Director of HTNK and C0- Founder of Denim City in Amsterdam

“But fashion is change,” you may argue – we look forward to each season’s “new look,” and it’s fun to buy something new. Not to mention keeping the wheels of industry turning. Based on what’s happened thus far on the socially-responsible fashion front to-date (remember Nike?) it’s a safe bet that the pendulum is beginning to swing towards what Godart calls “eco-sustainability and creativity, which will lea eventually to an institutional up-lifting of fashion.” Fashion, he claims, will someday soon become a leading ethical business. “Long-lasting beauty,” he says “is our global responsibility.” The Denim Challenge Into this quandary walked six years ago a tall, striking, outspoken, very focused Dutch woman with a degree in design, a head for business and a conscience for the planet. Mariette Hoitink today spends her days running HTNK, her eponymous fashion recruitment and consultancy, and her spare time running House of Denim, the non-profit foundation she created with local marketeer James Veenhoff to promote what she sees as Holland’s greatest contribution to the fashion world: blue jeans. This is more than an ephemeral ideology. House of Denim founded Denim City – a business and design center in Amsterdam’s old food halls (a la London’s Covent Garden) devoted exclusively to the fashion and sustainability of, basically, blue jeans. The organization has just completed its second annual “Denim Days” fashion event and is active in recruiting fashion business to the city. No fewer than 15 brands design and develop their blue jeans in the Netherlands, among them Calvin Klein, Tommy Hilfiger, Pepe Jeans, Scotch & Soda and G-Star Raw (which actually started in Holland some 25 years ago). Hoitink estimates that the average Dutch person owns seven pairs of jeans (go and count the number in your closet before you start exclaiming…) and with today’s “casual Fridays” and more relaxed business atmosphere, the demand is rising rapidly. “Amsterdam is a small city in a big world of denim,” Hoitink says, “We have no supply chain, so we have to get ahead of the industry with technical facilities and design.” To this end, Hoitink has corralled one of the city’s vocational education schools in a cooperative degree-related program designing and creating blue jeans. And The Jean School, was born. http://www.forbes.com/sites/shelliekarabell/2015/05/29/sustainable-fashion-and-the-stress-ofbuying-blue-jeans/

Forbes.com

Mariette Hoitink, Managing Director of HTNK and C0- Founder of Denim City in Amsterdam “But fashion is change,” you may argue – we look forward to each season’s “new look,” and it’s fun to buy something new. Not to mention keeping the wheels of industry turning. Based on what’s

happened thus far on the socially-responsible fashion front to-date (remember Nike?) it’s a safe bet that the pendulum is beginning to swing towards what Godart calls “eco-sustainability and creativity, which will lea eventually to an institutional up-lifting of fashion.” Fashion, he claims, will someday soon become a leading ethical business. “Long-lasting beauty,” he says “is our global responsibility.” The Denim Challenge Into this quandary walked six years ago a tall, striking, outspoken, very focused Dutch woman with a degree in design, a head for business and a conscience for the planet. Mariette Hoitink today spends her days running HTNK, her eponymous fashion recruitment and consultancy, and her spare time running House of Denim, the non-profit foundation she created with local marketeer James Veenhoff to promote what she sees as Holland’s greatest contribution to the fashion world: blue jeans. This is more than an ephemeral ideology. House of Denim founded Denim City – a business and design center in Amsterdam’s old food halls (a la London’s Covent Garden) devoted exclusively to the fashion and sustainability of, basically, blue jeans. The organization has just completed its second annual “Denim Days” fashion event and is active in recruiting fashion business to the city. No fewer than 15 brands design and develop their blue jeans in the Netherlands, among them Calvin Klein, Tommy Hilfiger, Pepe Jeans, Scotch & Soda and G-Star Raw (which actually started in Holland some 25 years ago). Hoitink estimates that the average Dutch person owns seven pairs of jeans (go and count the number in your closet before you start exclaiming…) and with today’s “casual Fridays” and more relaxed business atmosphere, the demand is rising rapidly. “Amsterdam is a small city in a big world of denim,” Hoitink says, “We have no supply chain, so we have to get ahead of the industry with technical facilities and design.” To this end, Hoitink has corralled one of the city’s vocational education schools in a cooperative degree-related program designing and creating blue jeans. And The Jean School, was born. Denim City receives funding from the European Union and from private businesses interested in gentrifying the De Hallen area and creating new enterprise in the region. The mayor of Amsterdam is on board advocating he city’s ascendance as a center for denim, sustainability and innovation and has helped create scholarships and internships for students from abroad. Local designers – courtesy of Hoitink’s professional network – mentor the students, sharing designs and expertise. Says Thecla Schaeffer, chief marketing officer of G-Star Raw, “If the collaboration works out, we hire the student.” There’s also a strong business ethic. During Amsterdam’s Denim Days in April, members of the Jean School’s first graduating class (with assistance from members of a premier Italian mall) were making bespoke blue jeans for customers worth $1,000 a pop. “That was really a donation to Denim City,” Hoitink is quick to point out. ‘Towards A Brighter Blue’

But the project goes beyond design – one important aim is to make blue jeans more environmentally friendly because, they consume raw materials and use toxic dye. “Blue jeans use lot of cotton, water,” Hoitink reminds me. And the blue dye is toxic. So we started a ‘blue lab’ to look into creating ecological denim, with collaborators from Turkey, Italy and Spain (three countries most involved in fabric production). Our slogan is ‘towards a brighter blue.’ We work on it; but you can’t do sustainability all at once. It’s a process. That process includes creating different manufacturing processes that use less water and using different materials to reduce the need for cotton. “We are experimenting with hemp,” she says. “We call it our ‘Red Light Denim.’” “Blue jeans are democratic fashion,” G-Star’s Schaeffer points out. “But denim and jeans are different from fashion: fashion is always about trends while jeans are more about product development – construction, fabric, shape. It’s more like architecture.“ Jean manufacturers keep some styles around forever (think Levis 501) because finding that perfect pair of jeans is a never-ending process and requires attention to detail on the part of the manufacturer. “Back pocket placement is MAJOR,” Schaeffer says, “because of how it makes your butt look. Buying jeans can be as stressful as buying a house! But people don’t throw away their jeans so readily. They are really the most sustainable piece of clothing in your wardrobe.”

Publicaties Start up Scene Amsterdam

DerTagesspiegel.de

Start-up-Szene Berliner Luft für Amsterdam Von Simon Frost

In Amsterdam schaut man auf die Berliner Start-up-Szene. Und strebt Platz drei unter Europas Gründerstädten an. Ein paar Trabis sind schon da. Die Trabis sind bunt und nicht von hier. „Die geben uns so einen kreativen Berlin-Touch“, sagt Ricardo van Loenen. Doch bei aller Ironie sollen die Relikte ostdeutscher Autoproduktion, die über alle Etagen des Betonklotzes im Amsterdamer Süden verteilt sind, tatsächlich etwas transportieren. Die Stimmung des Aufbruchs haben van Loenen und seine Mitgründer vor ein paar Jahren aus Berlin mitgebracht. Dass das Betahaus in Kreuzberg als Inspiration für den Coworking-Space B.Amsterdam war, will van Loenen gar nicht verhehlen. Die Wände sind aus Sichtbeton, die Sofas in den Chillout-Zonen meist älter als ihre Nutzer. Hier finden Gründer, Programmierer, freischaffende Kreative und Start-up-Entwickler zusammen. Amsterdam: Platz drei ist realistisch Die deutsche Hauptstadt dient als Blaupause für die gesamte Start-up-Szene in Amsterdam. Ruben Nieuwenhuis sitzt im zweiten Stock eines langgestreckten Backsteinbaus aus dem 17. Jahrhundert. Durch das Dachfenster kann man auf das Becken der alten Werft schauen. Damals wurden hier Kriegsschiffe gebaut. Jetzt wollen sich die Amsterdamer von hier aus einen Platz unter den führenden Start-up-Metropolen Europas erobern. „Erst wollten wir als Ziel definieren: Wir wollen die Nummer eins werden“, sagt Nieuwenhuis, der mit Bas Beekman das Programm StartupAmsterdam leitet. „Doch wir wissen: Wir können uns nicht mit London oder Berlin messen.“ Die Nummer drei in Europa, „das ist realistisch“. Dafür haben Nieuwenhuis und Beekman gut fünf Millionen aus der Stadtkasse für das laufende und drei weitere Jahre zur Verfügung. Hinzu kommen rund drei Millionen Euro, die Unternehmen und Investoren beitragen. Ein Ziel: die ohnehin vitale Szene mit 500 Start-ups besser zu vernetzen und den Firmen beim schnellen Wachstum zu helfen. Zusätzlich soll sich der Strom der Gründer in den kommenden Jahren verbreitern. Rund 100 Unternehmen im Jahr sollen mit Initiative der PublicPrivate-Partnership hinzukommen. Berliner Verhältnisse sind das nicht: Nach Angaben des Senats wird in der Bundeshauptstadt alle 20 Stunden ein neues technologielastiges Unternehmen gegründet. Wie Berlin lebt die Szene in Amsterdam vom internationalen Flair der Stadt. Menschen aus 180 Nationen leben dort, viele jung, viele Studenten, viele kreativ. Der Flughafen Schiphol ist eines der weltweiten Drehkreuze. Damit noch mehr Menschen mit Unternehmergeist in die Stadt finden, gibt es seit kurzem ein Start-up-Visum, mit dem Gründer auch von außerhalb der EU ohne bürokratische Hürden und jeweils für ein Jahr in den Niederlanden leben können. Wie erfolgreich das Unternehmer-Visum ist, muss sich noch zeigen.

Mit Uber oder Booking.com haben sich weltweite Online-Schwergewichte in der niederländischen Hauptstadt niedergelassen. Dabei geben sich die Stadtoberen nach Außen durchaus liberal, wenn es um umstrittene Geschäftspraktiken geht. Wie in anderen Ländern – unter anderem Deutschland – verstößt Uber auch in den Niederlanden mit seiner Fahrdienstvermittlung teilweise gegen geltendes Recht. Aber: Uber sei ein wichtiges Unternehmen für die Stadt, betont Kajsa Ollongren, als stellvertretende Bürgermeisterin verantwortlich für die wirtschaftliche Prosperität von Amsterdam. „Es geht nicht, dass Unternehmen gegen geltendes Recht verstoßen“, sagt Ollongren. Gegen das Geschäftsmodell im Kern hat sie aber nichts: „Wir müssen unsere Gesetze überprüfen, wenn es Innovationen gibt – und sie anpassen.“ Europa ist schwer zu erobern – zu viele Sprachen Ein Pragmatismus, der sich auszahlen kann. Ansiedlungen wie die von Uber ziehen die Blicke der Investoren auf Amsterdam. Davon profitieren wiederum niederländische Gründungen. Der Zahlungsdienstleister Adyen sammelte erst kürzlich 215 Millionen Euro ein. Als erstes Amsterdamer Start-up ist es damit mehr als eine Milliarde Euro wert. Anders als deutsche Startups müssen niederländische Gründer von Anfang an auf den US-Markt schauen. Der nationale ist zu klein, der europäische wegen der vielen unterschiedlichen Sprachen aufwendiger zu erobern. Adyen verdankt seinen Erfolg unter anderem Kunden wie Facebook, Spotify oder Airbnb. Vom Sprung über den Atlantik träumen viele Gründer. Ricardo van Loenen will den Austausch befördern und plant eine Filiale in New York – B.New Amsterdam, mit Trabis aus Berlin. Alle 20 Stunden ein neues Start-up in Berlin TOP-THEMEN AUF TAGESSPIEGEL.DE • • • • •

Übergriffe gegen Frauen in Köln: Ralf Jäger schießt daneben Flüchtlinge in Berlin: Helfer prangern unzumutbare Zustände am Lageso an Newsblog zum Schnee: 200 Verkehrsunfälle im Berufsverkehr Übergriffe gegen Frauen in Köln: Der GAU, auf den die Rechte gewartet hat Berlin-Mitte: Entwarnung am Bundeskanzleramt - Sperrung aufgehoben

Forbes.com StartupDelta: Holland's Alternative to Silicon Valley If you’re looking to launch a startup tech company, the Netherlands would like a word with you. Holland is known for its windmills and tulips and canals and Rembrandt and Van Gogh and Van Dyke and plain dykes…and now, since last year, you can add StartupDelta to that list – a not-for-profit public-private partnership created to kick-start projects based in one of the Netherlands’ dozen or so tech hubs including Amsterdam, Rotterdam, the Hague, Delft and Maastricht. The country bills itself as “Europe’s Best-Connected and Largest Ecosystem” for start-ups and aims to turn the Netherlands into the “Europe’s West Coast for Awesome Startups.” Sounds ambitious for a tiny windswept country under constant battle with rising sea levels, smaller than the state of Texas, on the fringes of Europe. It wasn’t named “The Netherlands” for nothing. But it’s precisely these shortcomings that once made the Netherlands a world power.

Westergas terraildj – Amsterdam business meeting at The Next Web Photo credit: Merijn Roubroeks As far back as the beginning of the 17th century, engineers managed to hold back the sea with a sophisticated system of dykes. Dutch seafarers and entrepreneurs with huge naval and merchant shipping fleets were exploring and colonizing foreign lands long before the Mayflower reached Plymouth Rock. Global Dutch trading necessitated the creation of global banking and transport. Citizens accustomed to foreign goods and foreigners gave birth to a penchant for trade, commerce and an outward-reaching mentality which continues today. Rembrandt and Van Gogh created a tradition of creativity in which others still flourish. The country has some of the most egalitarian legislation and attitudes in the world: international companies incorporate here thanks to a lack of

overly burdensome red tape; prostitution is legalized here, soft drugs are tolerated. Amsterdam remains a haven for counter-culturists. Scaling Up Startups But despite its laid-back contemporary atmosphere, the Netherlands remain serious about business. ‘We’re not talking about ‘lifestyle,’” StartupDelta leadership told reporters gathered in Amsterdam last month for The Next Web conference. “We are looking for start-ups with business models that will “scale.” As home to Europe’s largest business incubators, Rockstart and Startupbootcamp. Holland’s track record as a home base for startups pre-dates StartupDelta. One successfully scaled Holland start-up is Adyen, now a $1-Billion FinTech company aimed at offering a “disruptive” B2B and B2C alternative to traditional banking. Other companies getting their kick-start in Holland include TomTom , a provider of location and navigation products and servies, and gaming giant Rovio.

USnews.com

Amsterdam Innovates The city is a hub of startup endeavors. Amsterdam is home to more than 2,500 international businesses which account for approximately 15 percent of the region's overall employment. In April, I met with Deputy Mayor Kajsa Ollongren during The Next Web conference in the Netherlands to discuss her activities cultivating the sharing economy, startup culture and the internationalization of business in the area. With more than 20 years of experience in Dutch politics, Ollongren is currently responsible for economic affairs; early this year, she launched Startup Amsterdam. After our meeting in Europe, I conducted a formal interview with Ollongren via email: How does entrepreneurship growth in Amsterdam compare with the rest of the Netherlands? In general, we saw service-oriented businesses continue to grow in Amsterdam while agriculture and industrial production grew in the rest of the Netherlands. As far as the startup ecosystem is concerned, different areas in the Netherlands have different strengths. For example, Wageningen leads in food and agriculture innovation and The Hague leads in security. Amsterdam's strong points include the sharing economy and mobile and internet applications. [SEE: Political Cartoons on the Economy] How does Amsterdam compare with the rest of Europe? The world? In 2014, 139 new international companies established offices in the Amsterdam metropolitan area. International companies in the area include the European headquarters for Tesla, Uber and Netflix. The increase in the number of new businesses shows that Amsterdam is living up to its ranking by Price Waterhouse Coopers as the fourth most competitive city in the world. As a startup city, our ambition is to secure a place alongside London and Berlin. Amsterdam's central location is an excellent connection to the 350 million potential customers in the European marketplace. Amsterdam is Europe's best test-bed. It is a city with lots of curious and tech savvy people in their 20s and 30s. If something works in the Netherlands, it works anywhere on the planet. The government actively provides early stage startups a fertile breeding ground. Adyen, Elastic, Usabilla and

WeTransfer grew their businesses out Amsterdam, into Europe, then the rest of the world. Leading multinationals such as KLM, Philips, Heineken and Booking.com are also based here. WiFi and Bluetooth are Dutch inventions. Amsterdam attracts the best engineers from all over the world. That's why scale-ups open their European headquarters here, and fast growing tech companies keep their development teams here. Examples include Uber, Travelbird, Peerby, 3D Hubs, Blendle, Optimizely, Atlassian, Revinate, AVG, ServiceNow and DoubleDutch. [READ: How the Uber Model Could Transform U.S. Health Care] What is the future of the business in Amsterdam? Amsterdam is, and has always been, an innovative city that adapts to new developments. This means we want to continue to strengthen our startup ecosystem, and we're open to international companies that want to come to Amsterdam. Sustained growth within the start-up ecosystem benefits start-ups and "traditional" companies because it leads to innovation and creates jobs. Our efforts are focused on attracting more R&D facilities, knowledge driven companies that can lead innovation. We're keen that everyone joins the thought process and actively participate in Amsterdam's future. Please tell me about Amsterdam's sharing economy. Last February, Amsterdam was the first in Europe to be named "Sharing City." We were the first municipality in the world to develop regulations around Airbnb. Amsterdam's citizens are closely involved in the subject â&#x20AC;&#x201C; research shows that 84 percent of Amsterdammers are willing to participate in the sharing economy. This new way of thinking potentially has a significant impact on matters as sustainability, waste management, energy and transportation. What are the strongest industries in Amsterdam? Is this changing? For the last decade, the economic growth in the Amsterdam metropolitan area has been driven more by services than by production. There is a continuing trend toward a more service-based economy. At the moment, the strongest industry in the Amsterdam metropolitan area is wholesale. When it comes to international companies investing in Amsterdam, we see that our area is especially attractive to sales and marketing offices. Growing industries are software development, financial services and we also see that more data centers choose to establish in Amsterdam. [READ: DOE's Proposed Energy Efficiency Standards Are Anything but Rational] How is the government supporting the growth of entrepreneurship in Amsterdam?

We focus on talent, capital and visibility. Also worth mentioning is our new regulation which allows ambitious entrepreneurs to apply for temporary residence permits to launch innovative new businesses in the Netherlands. What is the level of diversity in your growing population? Amsterdam has always been a diverse city. This goes back for centuries; we have long been attracting immigrants and free thinkers from all over the world. As true entrepreneurs, we have crossed borders for hundreds of years as well. We are now a city where over 178 nationalities live and work together. Approximately half our citizens have a non-Dutch background. We celebrate diversity. What are the most disruptive industries in Amsterdam now? There are several examples, from several industries. Blendle changed the publishing industry, while Booking.com and Travelbird transformed the tourism industry. Adyen did this for the payments industry. Peerby and 3D Hubs are important companies for the sharing economy, and WeTransfer for data transfer. [READ: Lack of STEM Students Is Bad for National Security] In the fight against youth unemployment, how is traditional vocational education being supplanted by tech instruction? We start early. Children in elementary school learn how to code. Programming skills are valuable to all kids, no matter what they want to be when they grow up. The programming language is called Scratch, and Amsterdam will host the seventh international Scratch conference this August. As part of the conference program, parents are encouraged to attend with their children. Teachers are given access to scholarships for programming skills to be taught in their classes. Another project worth naming is Make IT Work. This project aims to retrain 180 highly educated professionals to become software engineers. We also look to craftsmanship as a solution to the unemployment problem. This is where vocational education comes in. We aim to improve job opportunities for young Amsterdammers by aligning education better with the needs of the labor market. We do this in close collaboration with companies in the area.

Publicaties Metropolitan Area

Genuss und Reisetipps

Alt Holland erleben – Zandfoort, Haarlem, Beemster, Edam und Zaanse Schanz entdecken

Mühle an der Zaanse Schans

Wolfgang Grüner

„

Daarbij die molen, die mooie molen, daar woont het meisje waar ik zoveel van hou. Daarbij die molen, die mooie molen, daar wil ik wonen als zij eens wordt m‘n vrouw“. Beim Anblick des Mühlenpanoramas der Zaanse Schans in Zaandam kommen mir diese Worte des alten holländischen Evergreens in den Sinn, 27 Windmühlen auf einem Blick, ob vom Wasser oder vom Land, beeindruckend!

Zandvoort

Ich verlasse Amsterdam und bin auf dem Weg nach Zandvoort. Das lebendige und gemütliche Zandvoort ist einer der ältesten Badeorte der Niederlande. Die Touristen kommen hauptsächlich wegen dem 9 km langen feinsandigen Strand.

Lekker Broodjes

Erst mal muss ich auf ein Fahrrad umsteigen, eher nichts für mich, aber was soll´s, Holland eben. Im Strandpavillon „Thalassa“ esse ich ein paar lecker belegte Broodjes und entdecke dann den Nationalpark „Zuid-Kennemerland“. Eine einzigartige Dünenlandschaft voller hoher Sandhügel mit Dünengras, Dünenseen, eine reiche Flora und Fauna. Es hüpfen Kaninchen herum, halbwilde Pferde, Rinder und sogar Rehe. Mitten im Dünengebiet liegt die Motorsport-Rennstrecke. Mit einem „Beach Car“ fahren wir auf dem Strand zum Pavillon „Safari Club Zandvoort“. Entspannt endet spät der Abend mit einem leckeren Grill-Barbecue, bei dem süffiges Bier (das gibt es tatsächlich!), Wein und auch ein Schnäpschen nicht fehlten.

kleinen Museum. An einer Windmühle halten wir an, ein Spruch erklärt was hier gemacht wird: „Hier wordt door wind en minne kracht het fijne graan tot meel gebracht“. Die Konstrukteure kann man nur bewundern, fast alles ist aus Holz, alles sehr alt, aber noch voll in Funktion.

Edam

In Richtung Edam, halte ich am „Fort Resort Beemster“ am Nekkerweg an. Aus dem militärischen Objekt wurde ein schi-

Beemster

An nächsten Tag geht es nach Beemster. Wenn man irgendwo die Poesie der geraden Linie erleben möchte oder geometrische Schönheit, ist man hier genau richtig, Kurven gibt es einfach nicht. Das führt oft zu Unfällen, man sagt dazu „polderblindheid“. Das Land wurde mit quadratischen kerzengeraden Parzellen von 1850 m x 1850 m und einem vollendet symmetrischen Wege- und Kanalnetz versehen. Mittendrin liegt das sehenswerte Dorf Middenbeemster mit einem

Im Käseladen in Edam

ckes 5-Sterne Hotel mit zwei Restaurants und SPA. Die alten Soldaten-Butzen sind jetzt luxuriöse Hotelzimmer, viel militärisches Gut wurde belassen, eigentümliche Atmosphäre. Hübsch ist die kleine

G our-med l www.gour-med.de l 9 / 10-2015

GG Stadt Edam, vom alten Kirchturm hat man eine schöne Aussicht. Die bietet auch der Marktplatz mit dem Denkmal für die Käseträger, dahinter ein Geschäft mit Käse ohne Ende. Im Restaurant „Hof van Holland“ nehme ich ein leckeres Mittagessen ein, Fisch natürlich.

Zaanse Schans

dijk gezaubert. Zu Beginn wird eine „Zaanse Senfsuppe mit Aal und natürlichen Aromen“ serviert, wohl eine der besten Suppen, die ich je probieren durfte. Es folgt „Duivenkater“, süßes Brot, belegt mit langsam geröstetem Entrecote und kräftigem Brandy-Gelee überzogen, sehr fein. Ein Spieß mir Hühnerfleisch, ma-

enuss und Reisetipps Dann stehe ich vor dem „Teyler Museum“, es ist das älteste Museum der Niederlande, schon seit 1784 sind hier Besucher willkommen. Zur Sammlung gehören Millionen Jahre alte Fossilien, viele wissenschaftliche Instrumente, Münzen, Gemälde, Drucke und Zeichnungen, unter anderem von Rembrandt und Michelan-

Heute gibt es in den Niederlanden noch 1.048 Windmühlen und 108 Wassermühlen und bei der „Zaanse Schans“ in Zaandam gleich 27 Stück auf einmal. Im modernen „Zaans Museum“ wird die Lebens- und Arbeitswelt verschiedener Zeitepochen gezeigt, das industrielle Erbe, Schiffbau und Walfang, viele Gemälde, Trachten und Gegenstände des täglichen Lebens. Glanzstück ist eine komplette Fabrik der Firma „Verkade“ aus dem frühen 20. Jahrhundert, man sieht wie Schokolade und Kekse hergestellt wurden. Dann hinaus in ein einzigartiges Stück niederländisches Kulturerbe mit landestypischen Wohn- und Industriebauten aus dem 18. und 19. Jahrhundert. Im ersten Industriegebiet der Welt findet man Windmühlen, Lagerhäuser und Werkstätten mit Vorführungen traditioneller Handwerkskunst. Viele der charakteristischen Häuser sind heute Museen oder Souvenirläden, andere nach wie vor private Wohnhäuser. Alles kann man kostenlos besichtigen. Am frühen Abend besteige ich ein Boot, das mich entlang historischer und noch aktiver Industriegebäude zur Zaanse Schans bringt, zur Windmühle „De Kat“. Ich werde mit Musik und einem Schnäpschen freundlichst empfangen. Sie ist die weltweit letzte erhaltene „Windfarbmühle“, hier wurde und wird immer noch Farbstoff aus Farbhölzern, Erdpigmenten, Kreide und Schmirgel erzeugt. Der Besitzer zeigt wie aus den Pulvern und verschiedenen Flüssigkeiten wie Öl und Eigelb die wunderbaren Farben entstehen, die wir von den Gemälden der holländischen Meister kennen. Hier lagern in tausenden Tüten Farben, weltweit kommen Künstler und kaufen. Der freundliche Meister, Piet Kempenaar, entpuppt sich als wahrer Spezialist mit viel Wissen und Fertigkeiten. Ein feines Abendessen in der Mühle hat der Koch Jeroen Groeneveld aus Zaan-

Kathedrale basiliek Sint Bavo in Haarlem

riniert und gebraten mit typischen Gewürzen der Ost-Indien-Company kommt, würziger Ausflug in die holländische Geschichte. Süß geht es weiter mit „Boffers“, kleine Pfannkuchen mit Ingwer, Rosinen, Honig und einem luftigem Parfait mit kleinen Kuchenstückchen, der dezente Kaffeegeschmack und der Zimtsirup darüber ergänzen sich vorzüglich. Die Schokoladentrüffel „Zaans Gedaan“- „erledigt“- schaffen mich dann wirklich.

Haarlem

Haarlem und seine Schönheiten gilt es am nächsten Tag zu entdecken und so wandere ich durch ganz alte, fast verwunschene Sträßchen mit kleinen Häusern, alle sehr liebevoll dekoriert. Irgendwann lande ich am Großen Markt mit den beeindruckenden Bauten, die viel vom Reichtum vergangener Zeiten künden. Leider hat die Schänke der „Jopen-Brauerei“ noch nicht auf, ein Bier wäre jetzt nicht schlecht.

G our-med l www.gour-med.de l 9 / 10-2015

gelo. Schon das Interieur des Museums mit dem „Ovale Zaal“ ist eine Sehenswürdigkeit für sich. Besonders gefallen hat mir die monumentale Bibliothek mit den sehr alten Büchern, die man (nach Voranmeldung) auch alle einsehen und studieren kann. Leckere Broodjes und natürlich ein Bier runden die Fahrt in einem historischen Boot über Fluss und Grachten ab, so schön entspannt klingt mein Kurz-Ausflug in die Niederlande aus, viel überraschend Unbekanntes im Bekannten habe ich gefunden. Fotos: Wolfgang Grüner Umfangreiche Informationen mit vielen Angaben findet man unter: www.iamsterdam.com Die Recherche wurde ermöglicht mit freundlicher Unterstützung von amsterdam marketing.

ANDREA ORR

andrea.orr@trinitymirror.com

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the sound of the surf could have kept me there all day but I had come to explore this region so after lunch, I set off on a hired bicycle through the town and on to the two fantastic nature reserves. To the north is ZuidKennemerland National Park and to the south are the dunes of the Amsterdamse Waterleidingduinen. The park is perfect for extensive walks and bike rides. A round trip on my bicycle led me back to the front of my hotel, NH Zandvoort. Itâ&#x20AC;&#x2122;s across the road

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Publicaties SAIL

AMSTERDAM , EUROPE , HOTEL REVIEWS , HOTELS , NETHERLANDS 1

Sofitel Legend Hotel The Grand, Amsterdam – Review By Andrew Forbes · On November 4, 2015

During this year’s SAIL2015 in Amsterdam, probably one of the world’s most spectacular Maritime Festivals, TLE were guests at Hotel The Grand Amsterdam. This Sofitel Legend flagship Dutch property is one of the capital’s most historic buildings – and we checked-in to see if everything was shipshape.

Location Amsterdam is one of our favourite European cities, and it’s always a pleasure to discover more of the capital’s fancy, five star hotels! Sofitel’s luxury ‘Legend’ collection of properties typically showcases extraordinary historical architecture, Legendary Places that define a destination. Hotel the Grand Amsterdam is no exception. As the former Admiralty Building, the power base of the Dutch Maritime Empire, the hotel makes for a memorable first impression. This is, as the name implies, one of the city’s Grand Dame Hotels, with 177 guest rooms and suites. About 30 – 40 minutes from the airport by car, depending on traffic, the property is in the historic UNESCO canal belt, flanked by period buildings and canals. Walking distance to city centre attractions.

Property History The hotel thanks to its interesting history occupies a number of buildings from different periods, located around courtyards. Dating back to the 16th and 17th centuries the present day luxury hotel is very much a historical place. Originally the site of two convents, the complex was the Court of Princes, (‘Princenhof’), where the city of Amsterdam, one of the world’s first international trading port cities, hosted visiting dignitaries and royalty. Later it was to be the City Hall and then in 1662 it became the Admiralty Building – a remarkable base of world power, as the Netherlands was the greatest Maritime nation in the world at the time. The magnificent Dutch classical façade of the 17th century Admiralty, designed by master-mason Willem van de Gaffel, remains and is the entrance to The Grand. One of the other wings of the hotel is from the 1920s, again beautifully restored. It is home to the Hotel’s Michelin star ‘Bridges’ restaurant. If you have the opportunity to meet the charismatic Director of Sales and Marketing, Mr. Kees Hogetoorn, then you will be lucky enough to have an excellent overview of the hotel’s history and details of the architectural and historical secrets the building holds.

Ambiance The interior of the hotel is elegant, retaining the classical and art deco architectural details of the original buildings with additional, contemporary styling. The staff is well attired in formal suits and are professionally courteous. On arrival the lobby, sparkling with a crystal chandelier and plenty of silver detailing, was alive with colour from fresh flowers, creatively displayed in various deft china vases, set on silver trays. Just off reception is the Library ‘Or’ – an intimate, cosy room with an appealing collection of books; a good place to relax on a cooler day or whilst waiting for your room. The Lobby also leads out into the Garden Terrace, a courtyard green space with contemporary ambiance, where drinks, snacks and High Tea are served.

Check-in and Welcome The reception staff is professional and check-in was plain sailing. This place clearly has an efficient crew. Well groomed, and smartly dressed. Here one finds the Sofitel Legend classical style, so expect too the signature greeting of ‘Bonjour!’ throughout your stay. I didn’t feel any particular warmth or joviality from the Front Desk, but then this is a formal hotel and the team reflected the formal environment. As seems to be fairly standard, reception requested not only a swipe of my credit card, but actually a physical financial deposit against potential purchasers in the hotel. I have to admit to not liking this at all. I always decline to offer a deposit. It typically takes a week to make its way back onto your card and discrepancies are hard to sort out once you have left the country.

The Room My room was a street view Superior Room. This is one of the simplest rooms in the hotel. In addition to the three signature Suites in the hotel (Canal House; Opera; and Legendary Suites) there are five room grades (Classic; Superior; Luxury; Junior Suite; & Prestige Suite). The Superior Room avoids feeling cramped (it is less than 30 sq. m) by having a double height ceiling and smart room design that includes a mezzanine level shower-room. The room has quite a corporate feel, with no references to the historic building, except for the large period windows. It is well finished, to a luxury standard, but had no stand-out qualities.

There is just enough space for the very comfortable double bed, with night stands either side, and at the other end of the small space, a petite chaise longue (not so long) and a TV, side table and table lamp clustered together â&#x20AC;&#x201C; looking a little cluttered. I would suggest a unit integrated into the wall to maximise the available space. Itâ&#x20AC;&#x2122;s fair to say the room is compact.

Integrated into the adjacent wall is the smart mini-bar with Nespresso machine and kettle with teas – that design worked very well. Steps lead up to the mezzanine shower room – very well laid out and designed with striking dark ceramic tiles, against which the white towels and shiny chrome fittings stood out. There was space for a good sized shower; as well as a WC, and a wash basin. Bathroom amenities are Eue d’orange verte by Hermes, in the brand’s distinctive jade coloured bottles.

The requisite bathrobe, slippers and other amenities were all there. Turndown The Sofitel Legend attention to detail showed itself with the turndown service. Each night of my stay a chocolate treat was left on the bed – yet this was no ordinary chocolate. Each was a beautiful, artisan creation. The first night was a dish of handmade chocolates, each individually crafted as cinnamon sticks, star anise and vanilla – an apt celebration of Amsterdam’s maritime trading history and the hotel’s origins as the Admiralty.

The second night was a chocolate sunflower on a dark canvas of black slate â&#x20AC;&#x201C; inspired of course by Van Gogh, many of whose works one can see in the nearby Van Gogh Museum. For me these were genuine 5 star luxury touches that lifted the somewhat generic accommodation to a distinctive level. Spa

The hotel has a 350 sq. m SoSPA – with treatment rooms; Turkish hamam, sauna and fitness studio. I managed to find time to enjoy a swim in the heated indoor pool. The spa, pool and changing areas are immaculately presented.

Dining Sofitel Legend The Grand Amsterdam opened its fine-dining restaurant ‘Bridges’ in 2009, collaborating with the Dutch celebrity Chef Ron Blaauw. Last year, Bobby Rust joined as Chef de Cuisine, bringing with him his expertise gained working at Oud Sluis, De Librije and more recently Ron Gastrobar in Amsterdam.

Although I didnâ&#x20AC;&#x2122;t have the opportunity to visit Bridges, I did however have the privilege of tucking into a private lunch prepared by Bobby Rust and his team â&#x20AC;&#x201C; all in the name of research you understand! A truly appetising two course meal that was light yet full of robust flavours. For example I still remember the delicious first plate of smoked salmon. The thickly sliced salmon was smoked over African podouk wood and served with beetroot and horseradish; sensational. The second plate was a creamy and flavoursome slow-cooked skrei risotto with green herbs.

Rust endeavours to ‘Bridge’ the cuisines of France and the Netherlands – something he seems to be achieving to much acclaim. The lunch was also a chance to see the Private Dining Room that seats up to 12 people – and classy environment for intimate events.

Breakfast I have been disappointed by hotel breakfasts in Amsterdam before but The Grand really knows how to start the day right. To kick things off with real impact, the first meal of the day is served in the historic Council Chamber of the former Town Hall. The stairs leading up to the large hall, with their remarkable stained glass windows are part of the hotel’s fascinating history, and then once inside the great hall one catches sight of large centre tables laden with a fine selection of breakfast foods. Presentation is excellent and service highly attentive, from immaculately presented staff. The a la carte menu includes expected hot options. I took the eggs benedict, a favourite and I wasn’t disappointed. The breakfast lives up to its monika of the ‘Magnifique Breakfast’. The hotel also has a number of bars (Raw Bar; Cocktail Bar; Cigar Lounge) where cocktails and drinks can be paired with small bites. The Sofitel Legend Hotel The Grand is in our Best hotels Amsterdam section

The Finances Prices for a superior room start from 300 euros, but expect to pay for breakfast with the more competitive rates. I was not given the opportunity to view other room types, so I can only comment on the somewhat standard Superior Room, but clearly there are more impressive guest room options at this Grand Hotel. Address:

Oudezijds

Voorburgwal

197,

1012

Amsterdam,

Tel: (+31)20/5553111 Web: www.sofitel-legend-thegrand.com

http://theluxuryeditor.com/sofitel-legend-hotel-the-grand-amsterdam-review/

Netherlands

Publicaties MUNCH : Van Gogh & More

www.art-magazin.de - 06 / 10 / 2015 KUNST

Edvard Munch & Vincent van Gogh Amsterdam

Links das "Selbstporträt mit Palette", 1926, von Edvard Munch, rechts das "Selbstporträt als Maler", 1887-1888, von Vincent van Gogh (Courtesy Van Gogh Museum Amsterdam)

WENN DIE SEELE BRENNT Malen Leidensgenossen eigentlich ähnlich? Das Van-Gogh-Museum in Amsterdam findet erstaunliche Parallelen zwischen Vincent van Gogh und Edvard Munch. Die Zusammenführung der schwermütigen Genies kommt ohne Kopfzerbrechen aus. Die Schnittmengen sind zu gewaltig. Vor allem in der Motivwahl. // ALEXANDRA WACH Der Manisch-Depressive aus dem Norden und der nicht weniger Nervenkranke aus den Niederlanden – Edvard Munch und Vincent van Gogh. Ihre Bilder wurden zu Ikonen der Moderne. Getroffen haben sie sich nie. Dabei können sie biographisch einige Gemeinsamkeiten vorweisen: Alkoholexzesse, chronischer Geldmangel, Psychiatrieaufenthalte, Selbstverstümmelung mit Pistole und nicht zuletzt die öffentliche Ablehnung ihrer Kunst. Selbst ihre Anfänge ähneln sich. Beide wuchsen in einem protestantischen Haus mit dominanten Vater auf. Und beide hatten den Franzosen Jean-François Millet zum Vorbild und begannen mit naturalistischen und sozial engagierten Sujets. 1885 hielten sie sich zeitgleich in Antwerpen auf. Dann gab es in Paris, wo sie die neuesten Kunstentwicklungen aufgesogen haben, nochmal die Gelegenheit zu einem epochalen Stelldichein. Aber die verpassten sich um wenige Wochen. Van Goghs Bruder Theo ist dem zehn Jahre jüngeren Munch wahrscheinlich begegnet. Er lebte in der gleichen Straße. An dem Kunsthändler, der in seiner Galerie die wichtigsten Impressionisten anbot, führte kein Weg vorbei. Die Impressionisten waren es auch – neben Gauguin, Lautrec und den Pointillisten – die beide zu einem Stilwechsel und längerfristig zu einer eigenen Handschrift inspirierten. Zwei legendäre Schmerzensmänner Seite an Seite

In der Amsterdamer Doppelschau, die in Zusammenarbeit mit dem Munch Museum in Oslo entstanden ist und dort schon mehr als 170 000 Besucher angezogen hat, begnügt man sich nicht damit, zwei Publikumslieblinge zu einem sicheren Blockbuster zu verknoten. Sechs Jahre Forschung haben durchaus erwähnenswerte Früchte getragen. Etwa dass Munch ein großer Bewunderer des Holländers war und versuchte, seiner Vorgehensweise auf die Spur zu kommen. Inzwischen sind über hundert Werke Van Goghs identifiziert, die Munch, der 54 Jahre länger lebte als sein geistiger Zwilling, in von ihm nachweislich besuchten Ausstellungen gesehen haben muss. Betrachtet man die legendären Schmerzensmänner Seite an Seite gehängt, staunt man über die thematischen Affinitäten. Unweigerlich vergleicht man ihre Sternennächte, Waldwiesen, Selbstporträts mit Palette oder die auf Feldern arbeitende Bauern bei der Ernte. Stets ist Van Gogh derjenige, der in seiner Kunst so etwas wie einen Rest an Lebensfreude extrahieren kann, Harmonie sucht und rauschhafte Entrücktheit, wenn auch mit reichlich nervösem Überschwang. Schon die strahlenden Farben und der heftige Pinselstrich sprechen eine andere Sprache als bei Munch, der in seinem dünnen, schattenhaften Malduktus fast verhuscht wirkt. Van Gogh versteckte seinen düsteren Gefühle eher

Bei ihm sind die Häuser nicht leuchtend gelb, sondern blutrot vom die Wände gänzlich verschlingenden Efeu. Deprimierte Gestalten, Vampire und perverse Erotomanen schieben sich immer wieder ins Bild. Bei Van Gogh verharrt niemand mit Panikanfall schreiend auf einer Flussbrücke – man flaniert entlang des sommerlich glänzenden Wassers. Das Kind im Vordergrund schlägt sich zwar beide Hände vors Gesicht, aber wohl eher aus Vergnügen. Oder doch aus Angst? Ähnliche Kompositionen formulieren völlig andere Gefühle. Und natürlich könnten die Lösungen für ihre innovative Bildgrammatik kaum verschiedener sein: Bei Munch sind die Bewegungen fließend, die Welt löst sich auf im beklemmenden Zerfall. Van Gogh platziert seine negativen Befindlichkeiten weniger eindeutig, er versteckt sie regelrecht hinter dem Wunsch nach einem wärmenden Tagtraum. Selbst "Weizenfeld unter Gewitterwolken", wenige Tage vor seinem Selbstmord entstanden, wirkt zwar mit dem düsteren Himmel melancholisch, aber das kräftige Grün der Felder ist zugleich vital genug,

um keine bedrohliche Leere aufkommen zu lassen. Ob hell oder dunkel, hoffnungsvoll oder morbide, magischer Naturgenuss oder existenzieller Horror, Selbstvergessen oder Selbstmitleid – an Intensität der Weltwahrnehmung stehen sich die letztlich doch ungleichen Brüder jedenfalls in Nichts nach. Zum Thema empfehlen wir auch das animierte Lesestück (englisch) des Van-Gogh-Museums, das die Biografien der beiden Künstler parallelisiert. Munch – Van Gogh Termin: bis 17. Januar 2016 im Van Gogh Museum, Amsterdam http://www.vangoghmuseum.nl Zum Thema auf www.art-magazin.de: http://www.art-magazin.dehttp://www.art-magazin.de/kunst/82985/van_gogh_show_new_york http://www.art-magazin.dehttp://www.art-magazin.de/szene/80448/vincent_van_gogh_jubilaeum

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Van Gogh til fordel Når «Van Gogh+Munch»-utstillingen nå er kommet «hjem» til Amsterdam tjener begge kunstnere på forflytningen fra Oslo. KUNSTUTSTILLING Van Gogh museum, Amsterdam Til 17. januar AMSTERDAM (Dagsavisen): Utstillingen i Amsterdam er bedre enn den var i Oslo. Selv om utstillingen har skiftet navn til «Munch: Van Gogh» er historien som formidles og den røde tråden i utstillingens layout i all hovedsak den samme. Men utstillingen i Amsterdam har flere fordeler som løfter presentasjonen siden vi så utstillingen i Oslo. For det første gir byggets varierte arkitektur bedre opplevelser med romsligere saler og mer plass. Det er ikke nødvendigvis flere kvadratmeter, men opplevelsen er vesentlig bedre med hensyn til lyssetting, presentasjon og rom. For det andre har Van Gogh-museet (VGM) valgt å skrive titler og annen informasjon stort og tydelig på veggen over bildene. Og for det tredje er presentasjonen på nett og den korte videointroduksjonen i utstillingen mer informativ og interesseskapende enn det som ble gjort i Oslo. Utstillingen har også med flere sentrale malerier som ikke ble vist i Oslo. Det hever utstillingens kvalitet når vi får se tolv verk av Vincent Van Gogh (1853-1890), fire verk av Edvard Munch (1863-1944), ett av Camille Pissarro og fire av Paul Gauguin (1843-1903). Blant Van Goghs «nye» verk finner vi det berømte maleriet «The Bedroom» (1888), soverommet i Arles som henger ved siden av Munchs sene selvportrett «Mellom klokken og sengen». Det er kanskje utstillingens viktigste sammensetning, og sier veldig mye om den psykologiske dybden Edvard Munch fikk anledning til å utvikle. Det skyldes at han hadde en veldig mye lengre karriere enn Van Gogh. Begge startet sin kunstnerkarriere i 1880, men mens Van Gogh begikk selvmord allerede etter ti år, i 1890, holdt Munch på helt frem til sin død i 1944. LES OGSÅ: To kunstnermyter møtes på Tøyen Blant andre kjente malerier får vi nå også se Van Goghs «Solsikker» og «Augustine Roulin (La Berceuse)», begge fra 1889, mens Munch stiller med malerier som «Madonna» (1895-1897), «Inger i svart og fiolett» (1892) og «Sommernatt ved stranden» (1902-1903). Det er også viktig at Paul Gauguin, som var en viktig inspirasjonskilde for begge to, er bedre representert i Amsterdam enn i Oslo. Van Gogh delte til og med hus med ham en periode i Arles i SørFrankrike, men det viste seg at de ikke kom særlig godt over ens.

Da jeg anmeldte utstillingen i Oslo etterlyste jeg verk av Camille Pissarro blant kunstnerne som hadde inspirert de to da de fortsatt var unge og søkende. I Amsterdam er Pissarros «Haymaking, Eragny» (1887) inkludert i utstillingen, og pointillistens betydning for de to kunstnernes utvikling er enklere å forstå når du ser den klare sammenhengen. Pointillismen er en maleteknikk der man former motivet med små prikker, og selv om det var et sidesprang i begges karriere er det interessant å tenke seg at det var her Van Gogh fant utgangspunktet for sin brå, brede og markerte penselføring. Det er liten tvil om at Vang Gogh og Munch er svært forskjellige som kunstnere. Men de har parallelle historier, og begge er blitt dyrket fordi de fremstår som tragiske skikkelser. Dette er imidlertid bare en del av historien, og utstillingens fortjeneste er at det for første gang gjøres en grundig sammenstilling og sammenligning av de to ruvende kunstnerskikkelsene. Tanken på å sammenligne Vincent van Gogh og Edvard Munch har eksistert siden den banebrytende Sonderbund-utstillingen i Köln i 1912. Den store kollektivutstillingen regnes for en av den tidlige modernismens viktigste markeringer, og der ble begge to presentert i stor bredde. At det skulle gå 103 år før noen fikk gjennomført den sammenligningen som burde vært opplagt hører til den moderne kunsthistoriens mysterier. LES OGSÅ: Stjernetreff på Tøyen Så er da også ideen til Vang Gogh og Munch-utstillingen nederlandsk, selv om det er folk i Norge som har foreslått det samme for Munch-museet tidligere. Det er også grunn til å minne om Munch-utstillingen «Det moderne øye», som ble en gedigen, internasjonal suksess. Den ble laget av Pompidou-senteret i Paris. Og 6. oktober åpner Thyssen-Bornemisza-museet i Madrid sin Munch-utstilling, også den kuratert fra Spania. Skal Oslo-museet bli den turistattraksjonen det ønsker å være når nybygget i Bjørvika står ferdig, må de legge seg i selen. Utstillingsserien «+Munch» startet bra med Bjarne Melgaard, men de videre sammenstillingene pirrer ikke nysgjerrigheten på samme måte. Serien inkluderer heller ingen kvinner. Når vi legger til at Norge (og også Oslo i liten grad) ikke forstår betydningen av å markedsføre landet og hovedstaden med kunst- og kulturopplevelser, ja da ser vi på en nasjon med en lang tradisjon for å undervurdere kraften i våre kulturpersonligheters attraksjonsverdi. Med 170 000 besøkende ble «Van Gogh+Munch»-utstillingen tidenes suksess for Munchmuseet. Det er fler enn museets andel av jubileumsutstillingen «Munch 150» i 2013. Den arrangerte Munch-museet sammen med Nasjonalmuseet, som hadde langt over halvparten av de 485 000 besøkende. Det er en av de største utstillingssuksessene i norsk historie. Men sammenlignet med Van Gogh-museet i Amsterdam er dette hverdagstall. Hvert år besøkes museet av 1,6 millioner mennesker, og Van Gogh-museet regner med at minst 300 000 av dem vil se spesialutstillingen med Van Gogh og Munch. Nybygget i Bjørvika vil gi Munch-museet et løft, men skal de lykkes i å holde på interessen må de som museum og vi som nasjon bli veldig mye flinkere til å bygge Edvard Munchs og andre norske kunstnere og kulturattraksjoners

renommé. Vi har institusjoner i verdensklasse, men vi er veldig lite flinke til å markedsføre dem. Utenriksdepartementet har skåret kraftig ned på midlene til kultureksport, og turistmyndighetene markedsfører Norge som natur, fjord og fjell. Munchmuseet har en av verdens største – og beste – samlinger av én enkelt kunstner. Da er det synd at det er Van Gogh-museet som stikker av med den internasjonale oppmerksomheten.

Forbes.com From Van Gogh to the Vanguard: A Museumgoers Guide to Amsterdam This Fall

For lovers of art, culture, and history, there isnâ&#x20AC;&#x2122;t a bad time to visit Amsterdam, a city serving up all three in glorious abundance. But this Fall new museum openings and exciting exhibitions mean those of us with culture-lust should really, really waste no time: Go for the museums, and stay for the sumptuous city that comes with them.

Houses reflected on the Herengracht, one of Amsterdamâ&#x20AC;&#x2122;s three main canals (Photo: JERRY LAMPEN/AFP/Getty Images)

Amsterdam beauty

Stedelijk Museum The regular collection at Amsterdam’s hub of contemporary art and design boasts beauties by Chagall, Matisse, Warhol, de Kooning and more. Get your avant-garde on at the chic museum’s new “ZERO: Let Us Explore the Stars” exhibit, showcasing a network of 50s- and 60sera artists from Germany to Japan—including Henk Peeters, Yayoi Kusama and Yves Klein—who, looking for radical new ways to make joyful art after World War II, experimented with optimism and play. Using monochromatic colors, mechanical ingenuity and ordinary objects like nails and cotton balls, they built grand, masterful pieces that tick, vibrate and produce optical illusions. It’s art as sheer fun. Stedelijk.nl/en

Inside the Stedelijk Van Gogh Museum On the day it unveiled a new entrance earlier this month—an elegant glass foyer six years in the making—Amsterdam’s beloved institution handed out 125,00 sunflowers to patrons, in homage to one of Van Gogh’s most famous paintings. If the new architecture, not to mention the 125th anniversary of the Dutch master’s death, aren’t enough to lure you, this should be: “Munch: Van Gogh” unites Norway and the Netherlands in a one-of-a-kind exhibit that quite literally took my breath away when I attended the opening last week. Pairing two artists whose themes, sensibilities and styles have long been paralleled—their expressionist renderings of life and landscapes have a vivid intensity that’s as haunting and unsettling as it is beautiful—the exhibition is made up of more than 100 works, including Munch’s iconic “The Scream” and Van Gogh’s “Starry Night Over The Rhone.” There are also prints by the artists and poignant excerpts from their writings, standing as testament to the fact that alas, tormented souls produce magnificent art. To top it all off, ten of Amsterdam’s major cultural institutions, including the Royal Concertgebouw Orchestra, are

part of the exhibit’s accompanying cultural program, featuring concerts, film screenings, performances and lectures by Dutch and Norwegian artists and curators. I’m tempted to fly back in for the “Midsummer Nights Scream” shindig—if only because I love a good pun. Vangoghmuseum.nl Rijksmuseum When it reopened in 2013 after a decade-long renovation, the Rijksmuseum— showcasing 800 years of Dutch history and art in a collection crowned by Rembrandt’s masterpiece “The Night Watch”—was one of the art-world’s most buzzed-about resurrections. This Fall it welcomes “Asia in Amsterdam,” a fascinating exhibit highlighting the luxury goods from Asia that arrived in Amsterdam during the Golden Age, influencing the city’s art and design in myriad ways. On a lighter but no less captivating note, there’s also an exhibit devoted to Dick Burna’s illustrious and instantly recognizable creation, Miffy the Bunny. Rijksmuseum.nl

Rijksmuseum (PHOTO: John Lewis Marshall) Our Lord in the Attic Museum The name says it all: This 17th-century canal house features a clandestine Catholic Church on its top floor, a relic of the days when Catholics and other religious dissenters from the Dutch Reformed Church were barred from worshipping in public. Last week writer Russell Shorto and Queen Maxima of the Netherlands were in attendance at the opening of the newand-improved Our Lord in the Attic, six-years and $12 million in the making. It added a museum shop and cafe along with exhibit space in a separate adjacent museum. An audiotour guides you through sundry narratives of people who once lived there, from a beer-peddling family to a devoted Catholic priest. Opsolder.nl Amsterdam Museum This new exhibit is, quite simply, as cool as cool gets. “Graffiti: New York Meets the Dam” showcases how Amsterdam street-art masters like The Shoe and Delta were influenced by American ones, including Keith Haring and Lee Quinones. Amsterdammuseum.nl/en

EYE Film Museum You can judge this museum by its cover. Housed in a funky white building along the north bank of Amsterdam’s waterfront, it’s a tribute to Dutch and foreign films screened in the Netherlands, including over 37,000 film titles, 60,000 posters, 700,000 photographs and 20,000 books. This Fall’s exhibition is dedicated to Italian guru Michelangelo Antonini, and boasts screenings along with special talks and discussions. Eyefilm.nl/en IF YOU GO FLY: KLM’s World Business Class delivers all the makings of a perfect flight: divine flat-bed seat, impeccable service, gourmet food options and a stellar selection of accompanying wine and spirits. The best part of your flight, however, is the bit you can carry off the plane: a Delft Blue miniature traditional Dutch house filled with genever, or Dutch gin—the ultimate souvenir. klm.com

KLM, up above STAY: At the magnificent Sofitel Legend The Grand Amsterdam, opened in 2010 as the second Sofitel Legend address in world, fusion is the name of the game. The modish 177-room property merges French flair with classic Dutch elements: The Flying Dutchman bar, modeled after a traditional Dutch brown café, the lobby’s Library “Or,” with its Dutch gray street stones, the butterfly and tulips accents throughout. The property is anchored in the past—it’s been a 15th- century convent, royal lodgings, Dutch admiralty headquarters and the city hall—but is still quite contemporary, with a cigar bar, a Michelin-starred restaurant, Bridges, featuring the first raw bar in the Netherlands, and the plush SoSPA, complete with authentic hammam. Finally, while grand marble staircases invoke classic elegance, playful design touches like glass butterflies whimsically suspended above the reception area are as funky as it gets. Sofitel-legendthegrand.com/amsterdam/en/index_amsterdam.php

EAT: If you like your oh-so-fresh Italian food with a side of art, book a table at 5&33, inside the modish new art’hotel, which is many things in one: kitchen, bar, library, lounge and gallery. The Bloody Mary Sunday Brunch is not to be missed. 5and33.nl DRINK: “People and Beer: A Perfect Combination,” declares the website for Brewery De Prael. What makes this local brewery even more perfect of a combination—over and above the organic grains and malt used to produce its unfiltered, unpasteurized beer, and the hipster-yet-stillwelcoming vibe of this Canal Ring hangout—is the social consciousness of its owners, who make a point of hiring locals facing a history of employment discrimination. Deprael.nl

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Wasser, Luft und Neuland rund um das Markemeer In der Erlebnisregion Flevoland bei Amsterdam Gemächlich schippert der Kahn von Skipper Hujen Zweedijk auf der schmalen Vechte durch Muiden in Nordholland entlang von prachtvollen Villen und großzügigen Gartenanlagen. Hujen ist ein echter Aussteiger. Erst vor fünf Jahren hat er sein Hobby zum Beruf gemacht und vom Art-Direktor zum Ausflugs-Kapitän umgesattelt. Das 9,80 lange und 2,85 breite Holzboot mit seinem Dreizylinder Dieselmotor und seinen 13 km/h Höchstgeschwindigkeit fasst 12 Personen und ist ein typisches Boot dieser Gegend. Wasser ist das Element, von dem und mit dem hier oben in Nordholland und vor allem dem benachbarten Flevoland alle leben. Hat man doch erst im 20. Jahrhundert seit 1924 dieses Land dem Wasser abgetrotzt und Neuland gewonnen durch Pumpenwerke und Deichbildung. Auf mehr als 1800 Quadratkilometern wurde dem Markemeer, dem Seegewässer in der Bucht von Amsterdam Land abgewonnen. Ohne starke Deiche würde hier alles unter Wasser stehen, denn man befindet sich etwa sechs Meter unterhalb des Meeresspiegels.

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Moderne Städte wie Almere und Lelystad sind hier entstanden, fast 400.000 Menschen wohnen auf dem Neuland.

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Muiden in Nordholland gehört aber nicht dazu und ist eine kleine Stadt mit einem großen Kastell, dass stattlich am Ortsrand thront. Muiderslot, so heißt die von Graf Floris V. 1296 erbaute Burg mit echtem Wassergraben und Zugbrücke, hat eine bewegte Vergangenheit über siebenhundert Jahre hinweg und dient seit 1878 als National-Museum. Hier spiegelt sich nicht nur das goldene Zeitalter der niederländischen Kultur, sondern auch die Rittertradition wieder, in der die Burg Jahrhunderte lang als Bollwerk an der Vechte stand. Der bedeutende, niederländische Dichter Peter Cornelius Hooft lebte hier 38 Jahre lang seit 1609. Die stilvoll rekonstruierte Burg versetzt einen wahrlich in die Zeit der Ritter und Helden des Mittelalters und der stolze Wassergraben, der die Burg umgibt, macht eine Eroberung fast unmöglich.

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Mit dem RIB-Boat über das Ijselmeer – im Rausch der Geschwindigkeit Da ist es wieder, das Wasser als Element des Lebens in dieser Gegend. In Flevoland treffe ich auf den erfahrenen RIB-Boat-Kapitän Eric Rijksen, ein furchtloser Geselle, dem Geschwindigkeit auf dem Wasser zum Lebenselexier geworden ist. An diesem Tag ist das Ijselmeer nördlich von Lelystadt besonders ruhig. Die Wolken spiegeln sich auf der glatten Wasseroberfläche, die wilden, grünen Ufer vermitteln ein Bild unberührter Natur. Weithin sichtbar ist das Monument von Antony Gormley des „sitting man“ auf einer Landzunge vor Lelystad.

Eric gibt Gas, das RIB-Boat hebt sich vorne aus dem Wasser, mit der Beschalichkeit ist es vorbei, denn der Motor am Heck drückt das

Schlauchboot mit einem unwahrscheinlichen Schub nach vorne, dass es über die Wasserobefläche rast. Die eigenen Wellen werden zu Hügeln, über die das Boot springt und in den Kurven ist es, als fliege man durch die Luft. Was 50 km/h ausmachen können in so einem 12-Personen Boot. Meine Gedanken geraten durcheinander, die Landschaft strömt an mir vorbei, der AdrenalinKick ist garantiert bei einer solchen Fahrt. Der Suchtfaktor ist hoch bei diesem Geschwindigkeitsrausch, aber die Sorge, dass das Boot umkippen kann überwiegt bei der ersten Fahrt. Doch eine erfahrenen Speed-Boater wie Eric bringt nichts aus der Ruhe, sicher steuert er das Boot durch die Kurven.Nach einer Stunde ist es vorüber. Landschaft genießen kann ich woanders. Aber ein Genuss ist so eine außergewöhnliche Fahrt dennoch. Das Batavia-Schiff in Lelystad oder der Charme der Vergangenheit Ein Schiffs-Erlebnis der ganz anderen Art begegnet mir in der Batavia-Werft in Lelystad. Die Batavia ist ein altes Handelsschiff aus dem Jahr 1628, das im Dienst der Ostindien-Kompanie zwischen Holland und dem fernen Jakarta, dem früheren Batavia betrieben wurde. Das Schiff sank jedoch mit 332 Menschen an Bord vor der australischen Westküste. Die Rekonstruktion des Handelsschiffs lässt sich heute jedoch besuchen und vermittelt einen ausgezeichneten Eindruck vom wenig komfortablen Schiffsleben seiner Zeit. Der Schiffbaumeister Willem Vos, ein Schiffbauer und Raubein wie aus dem Bilderbuch, war der Initiator der Rekonstruktion der „Batavia", mit deren Bau 1985 begonnen wurde. Am 7. April 1995 taufte Königin Beatrix dieses Schiff auf den Namen „Batavia", das anschließend zu Wasser gelassen wurde. Seitdem kann man die Batavia täglich auf der Batavia-Werft in Lelystad besichtigen. Als wäre Evert-Jan van Drent dabei gewesen, schildert der Besucherführer und ehemalige Steuermann der holländischen Handesmarine Evert-Jan van Drent, engagiert und emotional wie das Leben auf dem alten Kahn wohl ausgesehen haben muss auf der langen Reise über die Ozeane. Auf dem nur 1,20 Meter hohen Unterdeck hielten sich fast 100 Menschen auf, die in dem engen, dunklen Raum die Überfahrt erdulden mussten. Ein Deck höher war es nicht besser. 200 Holzbretter an den Schiffswänden dienten als Betten für die mittlere Klientel der Reisenden. Nur die Besatzung und die gut betuchten Passagiere hatten eine wohnliche Kabine am Oberdeck. Naarden – zwischen wohlhabender Beschaulichkeit und Festungsbau: die alte Garnisonsstadt Nach so vielen Erlebnissen zu Wasser will ich auch einmal etwas am Land erleben und begebe mich nach Naarden in der Nachbarprovinz Nordholland. Das ursprüngliche Naarden lag vor dem 14. Jahrhundert drei Kilometer nördlich der heutigen, völlig vom Wasser umschlossenen und sternförmig angelegten Stadt, wurde aber im Haken- und Kabeljau-Krieg mit der Stadt Utrecht zerstört. Der heutige Ort wurde im achtzigjährigen Krieg mit den Spaniern 1572 eingenommen. Deutlich erkennt man an den Wassergräben und Festungsanlagen, die wie Deiche angelegt sind rund um die Stadt noch die einstige durchdachte Wehrhaftigkeit des Ortes, denn in der Altstadt sind die Anlagen noch gut erhalten. Ich schlendere durch die malerischen Gassen des wohlhabenden Städtchens und wundere mich, dass die Pflaster in 3 Steinsorten und Mustern angelegt sind. Das hat seinen Grund, erklärt mir mein Stadtführer. Das Kopfsteinpflaster in der Mitte war für die Kutschen, die Ziegel ganz am Rand waren für die Menschen. Und das kleine Kieselprofil

in der Mitte? Das war für die Hundekarren. Karren die von Hunden gezogen werden? Tatsächlich waren Hunde als Zugtiere preiswerter und daher häufiger genutzt als Menschen. Solche Zeiten sind zum Glück vorbei. An zahlreiche Hauswänden lese ich holländische Verse berühmter, niederländischer Dichter. Eine Tradition? Wie aus dem Nichts biegt plötzlich ein Mann in die Straße ein, sieht mich vor einem Hauswand-Vers stehen und erklärt, er sei es, der das gemalt und geschrieben habe. Es ist Jeroew Paulussen, der städtische Fassaden-Künstler. Er sucht sich markante Verse berühmter Dichter aus und entwirft zunächst ein Modell des Schriftbildes, bevor er es an die Hauswand bringt. Mit ihm kann man eine ganze Tour durch die Stadt unternehmen und sich zu jedem Wandbild etwas erklären lassen. Eine abwechslungsreiche Idee. Wer wird denn gleich in die Luft gehen? Nun aber geht es in die Luft, denn von oben sieht die Welt hier noch einmal ganz anders aus. Am Flughafen Lelystad warten einige kleine Cesna 172, das sind viersitzige Ein-Propeller-Flugzeuge, die mit 210 PS fliegen auf einer Höhe von maximal 4000 Metern. Von hier lässt sich die Landschaft gut beobachten und das Neuland Flevoland mit seinen grünen Flächen anschaulich betrachten. Nach 2 Tagen im Neuland Flevoland, der jüngsten Provinz der Niederlande und dem angrenzenden Nordholland habe ich viel erlebt im Umland von Amsterdam. Es muss nicht immer die Metropole sein, die Erlebnisse bietet, in nur 20 Minuten mit dem Zug oder 30 Minuten mit dem Auto ist man in Flevoland. Der unbegrenzte Naturgenuss erwartet einen und lässt den Besucher durchatmen. Die Menschen sind herzlich und ihre Wärme steht im Gegensatz zu der sonst rauen und oft kalten Natur dieser Gegend Sommers wie Winters lässt sich hier etwas erleben. Denn Das Markemeer und das Ijselmeer sind auch im Winter reizvoll und nicht so kalt wie in Deutschland. Ein Wochenend-Trip oder eine Ausflug auf Zeit lohnen sich auf jeden Fall. Ich beschließe, im Sommer noch einmal die Region und ihre Reize zu genießen, die Schlösser, Burgen und Naturspektakel neu zu erleben. Kurz notiert Wie kommt man hin Von Amsterdam aus erreicht man Flevoland in nur 20 Minuten mit dem Zug ab Amsterdam Centraal. Eine preiswerte Möglichkeit bietet hier das Tages-Ticket „Amsterdam & Region“ für 13,50 Euro, mit dem man Bus, Tram und Metro in und um Amsterdam herum nutzen kann. Mit dem Auto kommt man von Deutschland aus über Utrecht über die A27 und dann A5 gut in die Region. Unterkunft Sehr empfehlenswert ist das Hotel Nautisch Kwartier der Fletcher-Kette in Huizen. Das Hotel hat eigentlich drei Sterne, verdient aber wegen seines hohen Komforts durchaus als vier-Sterne-Unterkunft verstanden zu werden. http://www.hotelnautischkwartier.nl/de/

Restaurants Ein echter Tipp im Nirgendwo ist das Restaurant „t´Dijkshuisje“ am Jachthafen von Lelystad. Das in einem markaten Turmgebäude untergebrachte Restaurant hat Ambitionen zur Sterne-Küche und steht qualitativ auf einem sehr hohen Niveau. http://www.dijkhuysje.nl/ In Naarden ist das innerhalb einer Festungsanlage befindliche GewölbeRestaurant Aquavite ein Tipp für ein kulinarisches Vergnügenhttp://www.restaurantacquavite.nl/ Ausflugs-Tipps RIB-Boat-Touren kann man buchen und auf dem Ijselmeer unternehmen bei Eric von der Agentur Evenlos www.evenlos.nl Das Batavia-Schiff findet man in der Batavia-Werft direkt hinter dem 10 Läden umfassenden Batavia-Outlet-Center Batavia Stad http://www.bataviawerf.nl/ Outlet-center:http://www.bataviastad.nl/de/ Eine Rundfahrt mit dem Salonboot von Skipper Zweedijk ist ein entspannendes Erlebnis: http://www.salonboot.nl/ Wer Flevoland aus der Luft sehen will, kann am Flughafen Lelystad einen Rundflug buchen für 115 Euro und 30 Minutenhttp://www.lelystadairport.nl/vluchten/rondvluchten Das Castell Muiderslot ist in jedem Fall einen Besuch werthttp://www.muiderslot.nl/ Ebenfalls sehr eindrucksvoll, besonders wegen seines Wildgeheges und Rosengartens ist das Castle Nyenrode in Breukelen, dass auch als Wirtschafts-Universität genutzt wird. http://www.nyenrode.nl/ Der Ort Naarden lohnt sich zum Besichtigen Bummeln:http://www.holland.com/de/tourist/artikel/naarden-13.htm Touren mit dem Künstler Paulussen zu den Häuserfassaden kann man hier buchen http://www.jeroenpaulussen.nl/ Informationen rund um Flevoland findet man hier: http://www.ookflevoland.nl/vvv/de Diese Reise wurde durchgeführt mit freundlicher Unterstützung von Amsterdam Marketing I am Amsterdam www.iamamsterdam.com Autor: Der Journeylist - Philip Duckwitz Mitglied in der Vereinigung Deutscher Reisejournalisten (Journalistenkreis) Mitglied im Deutschen Fachjournalisten-Verband (DFJV) Internet: http://www.journeylist.de Publiziert am: Dienstag, 29. September 2015 (19 mal gelesen) Copyright © by KIR ROYAL - GENIESSERJOURNAL. Bayern bewußt genießen.

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Publicaties Amsterdam Capital Week

Computerweekly.com

Amsterdam aims to become a top European startup hub Amsterdam is selling itself to the startup community as a nice place to live with a high standard of living, and one that opens doors to the continent

Amsterdam is promoting the quality of life in the city and its potential as a gateway to Europe to attract talented IT entrepreneurs to its IT startup community, and has set its sights on becoming Europe’s third biggest hub, behind London and Berlin. Until recently, there were no formal government policies and programmes for startups in Amsterdam. But a government and private sector initiative called StartupAmsterdam is changing this. During the city’s Capital Week, representatives of Amsterdam’s city government, the entrepreneurial community and investors connected at 20 events over the course of a week. Kajsa Ollongren, Amsterdam’s deputy mayor and the government official behind the scheme, told Computer Weekly there was an urgent need for the city government to act. “One of the first things I noticed when I started in June 2014 is that we had lots of things going on in the startup scene but no policies or programmes. It wasn’t really on the agenda,” she said.

Ollongren said Amsterdam doesn’t just want to create the perfect environment for Dutch startups, but wants to attract them from all over the world. “Amsterdam is a gateway to Europe and is attractive for companies all over the world,” she said, adding that startups from the US and Israel had shown interest.

“If you need talent, we have it here, and if we don’t have it we will make it easy for the talent you need to come and live and work here”

Ollongren said the city itself is a great attraction, as are its talent and openness to foreign workers: “The advantages that we have are the city itself, because it’s a nice place to live and is more compact than London and Berlin; we have lots of talent here already and it is easy for talent to come here; and we have an entrepreneurial spirit and like to try new things.”

Amsterdam offers a startup visa to help companies bring in new staff, and has a rule which means foreign staff pay less income tax. “If you need talent, we have it here, and if we don’t have it we will make it easy for the talent you need to come and live and work here,” added Ollongren.

She also said the city government plans to approach central government on suggestions for changing the tax law to make it easier for small companies to set up in the Netherlands as currently “the fiscal system is not fit for starting these kinds of businesses”. She was referring to companies being charged tax upfront, which would proved difficult for startups as they take some years to make money. Investing in growth and talent Bas Beekman, public lead at StartupAmsterdam, said although Amsterdam has a vibrant startup scene, it lacks companies that are growing fast. “In Amsterdam, we have a lot of startups and a lot of talent, but we don‘t have many that are scaling up fast, like Booking.com and Tom Tom, which are our most successful examples. We want more of these in Amsterdam,” said Beekman. And it is not just about Amsterdam, but the Netherlands as a whole, with Eindhoven and Rotterdam close by. “We see each other as one startup ecosystem,” said Ruben Nieuwenhuis, entrepreneur and private lead at StartupAmsterdam. “This makes us a bit different to London, where Tech City is separated from hubs in other parts of the UK. It is the same in Germany, where Berlin has a strong tech cluster but it is separate from others.” With extra government support, Amsterdam could reach its ambition to be one of Europe’s top-three startup hubs. Someone who has been there and done it in Amsterdam is Pieter Van der Does, CEO of payments company Adyen.

“Amsterdam is developing into a good tech hub and the quality of life is higher than in London and San Francisco,” he said.

Maurice Groenhart, product manager at augmented reality company Blippar, said Amsterdam is becoming a more attractive location for talent. “IT talent is very good in the Netherlands, but in the past many people moved abroad.” But government initiatives are changing this, he said, and the quality of life is high, with a much lower cost of living than London and Berlin.

Collaboration between corporates and startups Dutch corporates are also getting involved as they recognise the importance of a startup scene.

Lodewijk Bonebakker, head of the customer experience centre at Dutch bank ING, where he manages its innovation hub and reports directly to the chief innovation officer, said a local startup scene is crucial to big Dutch businesses. “Many corporates find it very difficult to combine operational excellence with innovation,” said Bonebakker. “Operational excellence is primarily linked to the stability of the business now, while innovation is required for relevance in the future. Having a local startup scene allows corporates to explore and collaborate on new solutions, technologies and directions.”

He added that Dutch corporates have realised they have a challenge to increase the pace of implementing new technologies and have begun to actively seek collaboration with startups.

ING itself buys IT from startups in certain areas. “There are very specific digital technologies, like the management of private cloud systems or virtualised server farms, that are very much the domain of startups and we certainly evaluate them,” said Bonebakker.

He said startups are important to the Netherlands’ economy as a whole: “The financial crisis has left deep scars in the entrepreneurial landscape, and large companies and corporates are only slowly starting to look forward. The thriving IT startup scene is a reminder of how exciting and full of possibilities the world economy still is.”

Bonebakker added that startup programmes initiated by the government are a good start and the next step is to develop much closer relationships between universities, corporates and startups to stimulate the transfer of knowledge and technologies.

It must go beyond IT, he pointed out. “Besides the IT startup scene, it is of general importance for the Netherlands to host a broad range of startups, across all disciplines. It is the cross-pollination and active collaboration between different fields that traditionally has given the largest breakthroughs. Looking at IT alone would be too narrow a view,” Bonebakker concluded.

MSN.com

W hy Holland wants to be the tech centre of Europe With its millions of decidedly low-tech bikes and relentless tourists you could be forgiven for thinking that Amsterdam is far from being the central hub of big business in the Netherlands. However, scratch under the surface and you’ll find a dazzling array of high-tech ventures that radiate out from the colourful city and, indeed, stretch to every corner of this relatively small but incredibly well situated country. The Netherlands is small but perfectly formed when it comes to infrastructure, with great transport links, including a very well-used rail network and air links to anywhere in the world. Little wonder then that the country has been the home for countless start-ups, many of which have gone on to become global players in the field of business. There’s TomTom, Booking.com and Travelbird, which was named as one of Europe’s hottest start-ups by Wired Magazine to name but three. But, there are currently many more waiting in the wings to try their hand at making a success of their innovative new venture. In fact, Amsterdam is home to over 800 start-ups on its own and also boasts a proven track record when it comes to honing a business model and getting it ready to roll out to the world. Armed with national and local government support, the Netherlands has also been successful in getting behind the likes of Netflix and Uber, both of which call Amsterdam home for the focus of their European operations. What’s more, this fertile breeding ground for business is so well placed, not to mention well connected, to the UK that it has also tempted British tech companies to set up shop in and around Amsterdam. Blippar is one great example that is growing at a rate of knots with its bold and brazen attempt to exploit the power of augmented reality, a move that company hopes could transform the way we look and interact with things in our world. Blippar wants us all to be able to point our phones at objects – we saw a banana used as an example – and, thanks their database we will then be able to see all manner of facts, figures and imagery related to anything and everything, including bananas. It’s a great idea but there’s also a mountain to climb with, the company admits, education of users being perhaps the biggest hurdle of all. However, it illustrates perfectly how Blippar and other companies like it reckon that Amsterdam is the perfect place to expand the business.

The city has also just run Amsterdam Capital Week, the first of its kind and an event that has been specifically designed to showcase new business, new ideas and allow entrepreneurs to pitch both their business concept and seek finance via a series of more than 20 events. There was even a â&#x20AC;&#x2DC;liveon-stageâ&#x20AC;&#x2122; event called Capital on Stage that enabled those chasing their dream to stand in front of potential investors and use nothing more than a microphone their wits and a few minutes against the clock to sell themselves. There are bound to be success stories here too and thereâ&#x20AC;&#x2122;s something in the air of Amsterdam that suggests that anyone can make it if they have the right idea and enough drive to make it happen. Adyen is one of the biggest examples of this, with its slick offices that overlook the waterways right down the road (canal) from Centraal Station. Inside this prime location Adyen CEO Pietr van der Does oversees his technology business that provides a global payment solution for countless businesses around the world. And, as if to prove the point about Holland being a fertile breeding ground for success stories, Adyen has just announced that its company valuation has now jumped to a whopping $2.3-billion after new investment from Iconiq Capital, which is known for investing in a whole range of tech companies on behalf of clients such as Mark Zuckerberg, Sheryl Sandberg and Jack Dorsey.

Techhq.com

Amsterdam Tech Scene--Joining London and Berlin as a Premiere European Startup Ecosystem

The Dutch are old masters of innovation and globalization. In fact, the official launch of Amsterdam Captial Week appropriately took place in the old Amsterdam Stock Exchange, the first stock exchange in the world. The Dutch East India Company (VOC) was the original disruption of global commerce. At a time when trade companies would form to carry out a particular voyage and disband upon its return, the VOC turned the industry upside down by establishing a permanent company that issued shares of its business in order to raise capital. Sound familiar? Unlike other major European cities which were built by empires, Amsterdam was built by merchants. This entrepreneurial spirit is very much alive and thriving as the city evolved over the past few centuries. In addition to the Dutch history of disruptive companies, there are three main factors that propel the city to join the ranks of London and Berlin. Firstly, Amsterdamers and the Dutch market as a whole openly embrace innovation. This quality makes the Netherlands a great testbed for new products and services. Tesla, for example, has its European headquarters in Amsterdam and has been able to reach the mass market through its fleet of electric taxis that shuttle visitors to and from the Schipol International Airport. The move towards electric vehicles is a part of the airports strategic push to become the greenest airport in the world. However, Amsterdam hopes to lead the world in more ways than just in sustainable transportation. Blippar, an augmented reality company , for example, is working to make Amsterdam the worldâ&#x20AC;&#x2122;s first Blippable City, whereby visitors can interact with the cityâ&#x20AC;&#x2122;s museums and engage with its landmarks through unlocking interactive content on their phone. Secondly, Amsterdam is strategically positioned for any companies looking to expand in Europe and beyond. The city is located in the middle of what is known as the European Blue Banana and has strong connections with the outlying Scandanavian markets. Amsterdam also has historical ties with other major global markets such as India and Japan; the fact that the Dutch can easily work in English also attracts global businesses. Lastly, unlike the UK, Germany, or even the US, the Netherlandâ&#x20AC;&#x2122;s

relatively small size has enabled all of its tech clusters to form a tight knit network. There is a strong ethos here of collaboration and knowledge sharing.

On the top of Amsterdam’s intrinsic characteristics that make it a great place for startups, policy makers are also keen on fostering this ecosystem. The Deputy Mayor of Amsterdam, Kajsa Ollongren, more fondly known as The Startup Mayor, is a pioneer in launching StartupAmsterdam earlier this year. Her belief in the role of technology and innovation in Amsterdam is exemplified through the introduction of coding to the primary school curriculum. StartupAmsterdam is a public-private partnership that connects startups with government resources and the expertise of successful entrepreneurs. This integrated network of support within Amsterdam’s tech ecosystem creates a launch pad for new businesses to achieve scale. StartupAmsterdam also brings in entrepreneurs to tackle challenging societal issues such as waste management, mobility, and connectivity through its Startups in Residence programme. Furthermore, the former EU Commissioner Neelie Kroes, who helped to develop the European Policy for the digitalization of society and economy, was appointed Special Envoy to strengthen the international position of startups in the Netherlands and persuade innovative foreign startups to establish their businesses there. As Special Envoy, Kroes also leads StartupDelta.

[Deputy Mayor of Amsterdam Kajsa Ollongren] In the Netherlands, attracting and retaining talent is aided by the country’s reputation of a high quality of life. Pieter van der Does, President & CEO of the Amsterdam’s home-grown FinTech unicorn Adyen, explains that the people who helps him grow his company everyday are people who can work anywhere, but have left other thriving tech companies to seek the Dutch way of life. The high calibre of Adyen's employees shows in its latest valuation at $2.3 billion after a new round of investments fromIconiq Capital, which invests behave of clients like Mark Zuckerberg. The Dutch capital also has a relatively lower cost of living as compared with other European capitals like London or Paris. From a policy perspective, the Dutch tax system further supports foreign talent by offering a 30% reimbursement of a foreign employee’s salary if the expat has expertise in an area with a shortage in the domestic labour force.

What Amsterdam still needs in order to compete with London and Berlin- - is investment capital. The first step in addressing this capital gap is by educating the startup community on where and how they may obtain funding. In true Amsterdam style, the organizers of the Amsterdam Capital week led a biking tourof the city where more than 30 investors opened their doors to groups of hopeful entrepreneurs for an afternoon of frank discussions on raising capital. Investors were also challenged to pitch their firms to startups during the Capital on Stage Conference. This diverse group of investors ranged from large international firms willing to invest in hundreds of millions of Euros to a start-up investment firm that officially launched this month. A key characteristic that many investors look for is that the company has some links to the Netherlands. Several investors were successful Dutch entrepreneurs who have returned to the Netherlands from London or the Silicon Valley. But as Robert Jan Galema, the managing director of Dutch VC firm INKEF pitched, â&#x20AC;&#x153;we are not investing in the best of Holland, we are investing in the best of the world that just happens to be in Holland.â&#x20AC;?

Publicaties Neighborhoods for Foodies

Eat in the Art of Amsterdam In most places you drink in the sights but in Amsterdam you should plan to eat in them too. If time is tight then instead of heading from museum to restaurant, dine at the museum. 'The restaurant at the Rijksmuseum currently has some of the best food in the city,' I was told recently by Felix Wilbrink, food columnist for De Telegraaf newspaper and one of the country's leading food writers.

RIJKS Restaurant at the Rijksmuseum

In the last few years major museums including the Rijksmuseum, Stedelijk and Van Gogh Museum have benefited from major renovations, and they have also taken the opportunity to update their eating options too. No longer are museum cafĂŠs and restaurants places to grab a quick bite, but many are now restaurants in their own right, aimed at attracting outside diners as well as museum visitors. Here are six of the best eating options in Amsterdam's museums and other attractions:

RIJKS Restaurant, Rijksmuseum

RIJKS Restaurant at the Rijksmuseum Located in the Rijksmuseum's newly-refurbished Philips Wing, the RIJKS Restaurant is attracting the city's diners by being open seven days a week for both lunch and dinner, until 11pm. Chef Joris Bijdendijk is not only serving his personal take on Dutch cuisine, using local ingredients as much as possible, each month he invites a guest chef to prepare a menu to run alongside his own. The result is a delightful and exciting choice for diners, and a restaurant that gets talked about in the city. Definitely book ahead if you hope to eat dinner there.

Le Tambourin, Van Gogh Museum

Le Tambourin, Van Gogh Museum By contrast Le Tambourin at the Van Gogh Museum is limited to museum visitors, and while it has a conventional museum café menu – sandwiches, pastries, and several hot meal choices – the food is largely home-made and it does offer a nice view of the Museumplein. It's a light and airy space, named after one of the artist's favourite bars when he was living in Paris and which features in his work.

Restaurant Stedelijk

Restaurant Stedelijk, Stedelijk Museum Not to be outdone by the Rijksmuseum, the Restaurant Stedelijk down the street at the Stedelijk modern art museum is open till midnight every day. It has an outdoor terrace and indoor seating with large windows to give a light and airy feel, and is also open to non-museum visitors. It has a good wine list with many available by the glass, and a menu that ranges from cheap snacks to oysters and steak bĂŠarnaise.

The Stalpaert Restaurant at the Scheepvaartmuseum

Stalpaert Restaurant, Scheepvaartmuseum The Stalpaert Restaurant at the Maritime Museum is bright, modern and airy, with huge windows providing lovely views out over the water. The food matches the feel â&#x20AC;&#x201C; light and fresh, with soups of the day, a wonderful apple pie, and a choice of tasty salads and sandwiches, such as a dried smoked ham, tapenade and roasted peppers sandwich or a kipper salad with red beet, potato and horseradish. Like the museum, the restaurant is open daily 9am-5pm.

The Bar at the Tropenmuseum's Grand Cafe

Grand CafĂŠ de Tropen at the Tropenmuseum The Grand CafĂŠ at the Tropenmuseum is a stylish place which provides a casual eating option during the day with sandwiches and soups and a few main courses, but in the evening it's transformed into a full-service restaurant. The menu takes its inspiration from the museum's international theme and might feature dishes such as Thai PumpkinCoconut Soup or Mexican Vegetable Pie.

The Orangery at the Hortus Botanicus

The Orangery at the Hortus Botanicus The Museum CafĂŠ at the Botanical Garden in the delightful Plantage district, slightly east of the city centre, has one great advantage. It's located in the Orangery, which was built in 1875 as a lecture hall and now makes for one of the best cafĂŠ locations in the city whether you sit inside or out, surrounded by the garden's exotic plants. The menu is simple but uses all-organic ingredients, and there's a three-course fixed-price lunch option, which includes a glass of wine or other drink. The Museum Cafe is open daily 10am-3pm.

De Plantage at the Artis Royal Zoo

De Plantage at the Artis Royal Zoo The Artis Royal Zoo has always had a choice of eating options in the grounds, which were aimed at families and safe but not very exciting. But these days the zoo is undergoing a major makeover under a new director, which resulted in it being named the best zoo in the Benelux countries in 2015. As part of this reinvigoration, an impressive new cafĂŠ-restaurant,De Plantage is open to visitors and non-visitors alike. The dĂŠcor is cool and modern, as is the menu (e.g. linguini with roasted octopus, clams, merguez, parsley and tomato), but the location is the eye-opener â&#x20AC;&#x201C; it's a 19th-century conservatory, a listed historic building with vast picture windows and opening out onto a terrace in summer. It's open daily till 1am, with the kitchen open till 10pm.

For more information on visiting Amsterdam see the Iamsterdam website.

Photo Opportunities at the Iamsterdam Sign at the Rijksmuseum

http://www.beyond-london-travel.com/Eat-in-the-Art-of-Amsterdam.html

Eat in the Art of Amsterdam Posted: 09/11/2015 10:35 GMT Updated: 09/11/2015 10:59 GMT

In the Scheepvaart Museum In most places you drink in the sights but in Amsterdam you should plan to eat in them. If time is tight then instead of heading from museum to restaurant, dine at the museum. 'The restaurant at the Rijksmuseum currently has some of the best food in the city,' I was told recently by Felix Wilbrink, food columnist for De Telegraafnewspaper and one of the country's leading food writers. In the last few years major museums including the Rijksmuseum, Stedelijk and Van Gogh Museum have benefited from major renovations, and they have also taken the opportunity to update their eating options too. No longer are museum cafĂŠs and restaurants places to grab a quick bite, but many are now restaurants in their own right, aimed at attracting outside diners as well as museum visitors. Here are six of the best eating options in Amsterdam's museums and other attractions: The Rijksmuseum Located in the museum's newly-refurbished Philips Wing, the RIJKS restaurant is attracting the city's diners by being open seven days a week for both lunch and dinner, until 11pm. Chef Joris Bijdendijk is not only serving his personal take on Dutch cuisine, using local ingredients as much as possible, he also invites guest chefs to prepare a menu to run alongside his own. The result is a delightful and exciting choice for diners, and a

restaurant that gets talked about in the city. Definitely book ahead if you hope to eat dinner there.

Le Tambourin in the Van Gogh Museum Van Gogh Museum By contrast Le Tambourin at the Van Gogh Museum is limited to museum visitors, and while it has a conventional museum cafĂŠ menu - sandwiches, pastries, and several hot meal choices - the food is largely home-made and it does offer a nice view of the Museumplein. It's a light and airy space, named after one of the artist's favourite bars when he was living in Paris and which features in his work. Stedelijk Museum Not to be outdone by the Rijksmuseum, the Restaurant Stedelijk down the street at the modern art museum is open till midnight every day. It has an outdoor terrace and indoor seating with large windows to give a bright and spacious feel, and is also open to nonmuseum visitors. It has a good wine list with many available by the glass, and a menu that ranges from cheap snacks to oysters and steak bĂŠarnaise.

Dining in the Scheepvaart Museum The Scheepvaart Museum The Stalpaert restaurant at the Maritime Museum is bright, modern and relaxing, with huge windows providing lovely views out over the water. The food matches the feel - light and fresh, with soups of the day, a wonderful apple pie, and a choice of tasty salads and sandwiches, such as a dried smoked ham, tapenade and roasted peppers sandwich or a kipper salad with red beet, potato and horseradish. Like the museum, the restaurant is open daily 9am-5pm.

The Orangery in the Hortus Botanicus Hortus Botanicus The cafĂŠ at the Botanical Garden in the delightful Plantage district, slightly east of the city centre, has one great advantage. It's located in the Orangery, which was built in 1875 as a lecture hall and now makes for one of the best cafĂŠ locations in Amsterdam, whether you sit inside or out, surrounded by the garden's exotic plants. The menu is simple but uses all-organic ingredients, and there's a three-course fixed-price lunch option, which includes a glass of wine or other drink. The Orangery is open daily 10am-3pm.

The Plantage Restaurant at the Artis Zoo Artis Royal Zoo The zoo has always had a choice of eating options in the grounds, which were aimed at families and safe but not very exciting. But these days the zoo is undergoing a major makeover under a new director, which resulted in it being named the best zoo in the Benelux countries in 2015. As part of this reinvigoration, an impressive new cafĂŠrestaurant, De Plantage, is open to visitors and non-visitors alike. The dĂŠcor is cool and modern, as is the menu (e.g. linguini with roasted octopus, clams, merguez, parsley and tomato), but the location is the eye-opener - it's a 19th-century conservatory, a listed historic building with numerous picture windows and opening out onto a terrace in summer. It's open daily till 1am, with the kitchen open till 10pm. THE AUTHOR Mike Gerrard is an award-winning travel writer who has written widely aboutAmsterdam, including guidebooks for publishers such as Insight Guides, Thomas Cook and the AA. His own guide, Amsterdam and Beyond, is available from Amazon. MORE INFORMATION For more information on visiting Amsterdam see the Iamsterdam website. http://www.huffingtonpost.co.uk/mike-gerrard/eat-in-the-art-ofamsterdam_b_8430626.html

Becoming a Barista BY MIKE GERRARD ON NOVEMBER 23, 2015 NO COMMENTS

‘When you buy thousands of kilos of coffee at a time, you have to know what you’re buying,’ says Martin Pearson who works at the Lot Sixty One café and coffee roastery in Amsterdam. Martin and the company’s other baristas fly out regularly to Africa, South America and the world’s other coffee growing areas to taste and try before they buy. ‘You can buy coffee off the stock exchange,’ Martin says, ‘but it can be low grade, you don’t always know who’s made it. So we source our own and choose the quality. Fairtrade takes everyone’s coffee and everyone gets the same price, so the good growers don’t always get the rewards they should be getting. With the Direct Trade that we use, we buy direct from individual growers so the best growers get the rewards.’ I’m learning about coffee and the skills of a barista at one of the regular hour-long workshops Lot Sixty One operate in the roastery area just off their ever-busy café. One Amsterdam resident who’s also on the course says, ‘I always bring people to this café to have a really good cup of coffee, so it’s great to see behind the scenes!’

Roasting Coffee We start with a lesson in smelling and tasting coffee. On a work table (this is work, not relaxation) four cups are covered with saucers. Each one contains four grams of lightlyroasted beans, covered to keep in the aromas. When the saucers are removed we’re encouraged to stick our noses right in the cups and try to spot how one coffee differs from another. ‘This is what we call a cupping,’ explains Martin, ‘and it is a standardised way of tasting coffee. You mark coffee out of a hundred based on quality. Everyone does the same process. You grind it quite coarsely. Now get your noses in there!’ We do as we’re told and try to smell the differences between Ethiopian and Brazilian coffees. ‘That fourth cup has a Colombian coffee called Tamana,’ says Jeremy Green, another of Lot Sixty One’s baristas, ‘I’m getting cranberries, blackberries… a bit of tartness.’ I nod as if I know exactly what he means.

Grading Coffee ‘You have to remember,’ says Jeremy, ‘that different coffees are good for different things. Some coffee’s good for espresso, but you’d use a different one to do a latte or a cappuccino. Brazilian is great for espresso, as if you want to add milk to it you can still taste the coffee. Add milk to an Ethiopian coffee and it tastes of milk.’ After nosing the coffee we move on to slurping it, as Martin adds water that’s just off the boil to each cup. ‘You put the coffee onto a teaspoon and really suck it in.’ A series of slurping noises ensues as we now try to differentiate the tastes. Jeremy then gives us an insight into the skills of the barista. ‘If you want to make serious coffee at home then spend the money on the grinder, not the machine. Your grinder is really important.’ He tells us this after making a cup of coffee he’s not happy with. ‘It’s a little too light,’ he says. ‘The water’s running through too quickly, so I’ll try it with a little coarser grain.’ Apparently the Italians who come to the workshops are sometimes surprised by what they find.

‘Italians tend to make coffee the way mama made it,’ Jeremy explains. ‘They’re quite rigid in that way, but the world of coffee has moved on. We always heat milk up to 65 degrees Fahrenheit, and we do that for all coffees, including cappuccinos. The Italians are shocked: You can’t make cappuccino like that! But we do, and I don’t care: it tastes better that way.’ Finally it’s time for a little fun, and a demonstration of latte art. Martin shows us how to do it by the way you hold the cup, how close you pour it and the angle at which you pour in the milk. Naturally what he produces is a Picasso compared to our own dismal blobby efforts, but after a few tries we do manage to improve. Slightly.

Latte Art ‘Don’t worry,’ he says. ‘It’s taken me four years to learn this, you’re not going to master it in five minutes!’ Well, if nothing else, we’ve had a lot of fun, been educated, and enjoyed several really great cups of coffee. More Information For information on coffee courses see the Lot Sixty One website. If you simply want one of the best cups of coffee in Amsterdam, the cafe is open daily till 5pm at Kinkerstraat 112 in Amsterdam’s Oud West district. Photos All Photos (c) Mike Gerrard. Tags: Amsterdam coffee barista workshop http://perceptivetravel.com/blog/2015/11/23/becoming-a-barista/

Publicaties Amsterdam Dance Event

Muito além de maconha e tulipa: conheça passeios do lado B de Amsterdã Claudia Assef Colaboração para o UOL, de Amsterdã

Terra do turismo “legalize”, das tulipas que se espalham por toda a cidade e da prostituição organizada no Red District Light (Distrito da Luz Vermelha, em tradução livre). Se você acha que os grandes hits da capital da Holanda se resumem a estes itens, está mais do que na hora de conhecer de perto a cidade que recebeu cerca de 14 milhões de turistas somente em 2014, de acordo com dado da NBTC Holland Marketing, o escritório oficial de turismo do país. Getty Images

Para começar, Amsterdã foi considerada a 5ª cidade mais segura do mundo pelo Safe Cities Index 2015, estudo promovido recentemente pela Economist Intelligence Unit. E, quando se fala em segurança, não se trata apenas da ínfima chance de a sua carteira ser surrupiada, mas também de assuntos relacionados à sua integridade física. Depois, a cidade tem alguns dos pontos turísticos mais visitados do Velho Continente, como a residência onde Anne Frank viveu, a casa do pintor Rembrandt, os museus Van Gogh e Rijksmuseum, a fábrica original da Heineken (Heineken Experience), o Vondelpark... contudo, saiba que Amsterdã é muito mais do que tudo isso.

Enquanto você junta grana para partir rumo ao Aeroporto Schiphol, considerado um dos principais da Europa, aqui vão algumas dicas de passeios e informações do lado B desta capital que, não é à toa, ganhou para si o bordão de “cidade pequena, coração grande”. Divulgação

Cidade da breja Sim, cerveja é um assunto bastante sério em Amsterdã. A Holanda é um dos maiores exportadores mundiais do néctar maltado, enviando para outros países 1,3 bilhão de litros da bebida, duas vezes mais do que o segundo colocado mundial, que é os Estados Unidos. Portanto, um dos esportes mais indicados é sentar em um dos 1.500 bares, cafés e restaurantes da cidade para apreciar um bom copo de cerveja local. Alguns dos mais legais estão no bairro Leidseplein, o mais agitado à noite. Creative Commons

Gatos navegadores A cidade tem uma alta quantidade de casas-barco, com quase três mil residências flutuando sobre seus canais. Talvez a mais curiosa seja a Poezenboot, uma casa fluvial que abriga gatos de rua. Como o barco dos gatinhos sobrevive de doações, os amantes dos felinos podem mandar uma grana para ajudar clicando neste link. Claudia Assef/UOL

Especialistas em museus Amsterdã é uma das cidades com mais museus por metro quadrado do mundo. Então, não pense duas vezes na hora de se jogar em um dos 51 prédios que abrigam algumas das coleções mais ricas do mundo. No Museumplein, o “bairro dos

museus”, convivem pacificamente acervos de incrível valor histórico como o museu Van Gogh, casa Rembrandt e Rijksmuseum, entre outros. Contudo, também existem alguns de conteúdo bastante peculiar, como é o caso dos museus do queijo (foto), das tulipas, da prostituição, dos canais, das bolsas e carteiras, do diamante, da Heineken e, claro, o museu da maconha e do haxixe. Divulgação

Beck? Sim! Cigarro? Não! A maioria das pessoas sabe que é possível comprar e fumar um baseado em um dos quase 200 coffeeshops de Amsterdã, certo? O que talvez poucos tenham conhecimento é que nesses lugares cigarro normal, de tabaco, é totalmente proibido. Além disso, a venda de bebidas alcoólicas também não é permitida. Em Amsterdã, baseado não é bagunça, não. Cada um custa em torno de 4 euros* e você pode escolher entre as graduações “suave”, “média” e “porrada” da maconha. Também é permitido aos cidadãos locais cultivar a erva em casa para consumo próprio. Reprodução/Site de turismo da Holanda

Larica mais gostosa do mundo Quem já ganhou de presente um pacote de stroopwafell de algum amigo ou parente que chegou de Amsterdã sabe do que estamos falando. Trata-se do paraíso em forma de larica. Duas camadas waffle prensadas, tendo como recheio uma calda cristalizada que leva manteiga, açúcar e canela. Essa delícia foi inventada na cidade de Gouda (a mesma do queijo) por um padeiro local em 1840 e, até hoje, é o doce mais conhecido da Holanda. Vale cada caloria consumida. Getty Images

Comerciantes por natureza O conceito de mercado de bolsa de valores que conhecemos hoje nasceu originalmente em Amsterdã, no ano de 1602, quando as primeiras ações que se tem

notícia foram emitidas pela Dutch East India Company (Companhia Holandesa das Índias Orientais), que operou transações com papéis garantidos pelo governo holandês. De olho no mercado de especiarias das Índias, a empresa mantinha na cidade navios imensos, usados para transportar, além de temperos, seda e ervas do oriente durante a “era de ouro” de Amsterdã. Uma réplica dessas navegações em tamanho real pode ser vista no Het Scheepvaartmuseum (foto). Claudia Assef/UOL

Água que não acaba mais Amsterdã nem se gaba muito disso, mas a cidade tem mais canais do que a própria Veneza, o que lhe valeu o apelido de “Veneza do Norte”. Então, não fique com medo de parecer turista e agende um horário em um dos muitos passeios de barco que a cidade oferece, que são para todos os gostos e bolsos. No caso de turmas pequenas ou casais uma boa alternativa são os barcos do capitão Reinhard Spronk e sua esposa, Miloe. Se você preferir uma opção mais refinado, também estão disponíveis passeios em grandes e chiques embarcações. Eduardo Vessoni/UOL

Meio tortinha Amsterdam precisou de enormes diques para ser construída, pois ficava abaixo do nível do mar. Tanto que o ponto mais baixo da cidade está localizado 6m abaixo do oceano. Uma visita às Dancing Houses, um conjunto de sete casas tortas que ficam uma ao lado da outra, dá a dimensão do problema. A verdade é que parte da cidade está afundando lentamente sobre suas pilastras, ainda que de forma controlada. Basta observar para notar várias casas meio tortas pela cidade. Divulgação

Gim, mas pode me chamar de Jenever Não deve ser por acaso que o gin foi inventado na Holanda. O nome original

“jenever” ainda é usado pelos locais e o país tem uma infinidade de rótulos. Uma das bebidas mais fortes e perfumadas do planeta, foi criada para fins medicinais ainda no século 16. Você deve estar se perguntando se eles têm um museu dedicado à bebida. A resposta é: claro que sim! Um passeio pelo House of Bols (a marca mais tradicional) pode ser agendado neste link. Reprodução/Facebook

Cactos de Jesus O Hortus Botanicus de Amsterdam é um dos jardins botânicos mais antigos do mundo, fundado em 1638. É lá que vivem alguns cactos que, segundo biólogos, têm mais de dois mil anos. A coleção conta com mais de seis mil tipos de plantas e há uma programação especial para ensinar botânica para crianças. Passeio perfeito se você pretende conhecer Amsterdã com a família. Claudia Assef/UOL

Bike para todos os lados Talvez um dos únicos riscos para turistas estreantes em Amsterdã seja tomar uma buzinada de uma das milhares de bicicletas que circulam pela cidade. Até porque este é o terreno delas, seja nas muitas ciclovias – alocadas tanto nas ruas quanto nas calçadas – ou em qualquer lugar. Segundo dados da prefeitura, 58% da população circula diariamente de bike pelas ruas. O resultado é que este meio de transporte se tornou parte integrante da paisagem da capital da Holanda, tanto ou até mais que os canais, pontes e coffeeshops, sendo usado, literalmente, por todo tipo de gente: pais com vários filhos (fazendo uso de um tipo de carriola), idosos, crianças ou turistas. Todo mundo entra na dança nesta que é uma das cidades que mais pedala na Europa. Reprodução/Youtube

Cemitério de duas rodas Muita gente acaba largando bicicletas velhas para trás e as grades que rodeiam os canais da cidade estão entre os pontos preferidos. O resultado é que existe um verdadeiro ferro-velho de bikes mergulhadas nas águas de Amsterdã. Todos os anos a prefeitura retira mais de 12 mil carcaças delas dos canais. Mas se você estiver passando alguns dias na cidade, e não tem nenhuma disponível para andar por lá, sem problemas. O aluguel de um modelo mais básico em uma das muitas lojas especializadas da capital da Holanda sai em torno de 10 euros a diária. Procure uma loja Green Budget Bikes ou Mac Bike para sair pedalando com quase zero de burocracia. Basta deixar um documento e passar o valor do depósito no cartão de crédito, apenas como uma garantia de que você devolverá a bicicleta. *Preço pesquisado em novembro de 2015. Ampliar

Amsterdã47 fotos 26 / 47

O Club Rain é uma das baladas mais luxuosas da Praça Rembrandt Divulgação

http://viagem.uol.com.br/guia/holanda/amsterda/roteiros/muito-alem-de-maconha-e-tulipaconheca-passeios-do-lado-b-de-amsterda/index.htm

Media: Vash Dosug Circulation: 55 000 Media type: lifestyle magazine Article title: Rembrabdt and rave Summary: The author managed to tell so much about Holland, Amsterdam, its sights, festivals etc. in his own amazing style on these 3 pages. There is a lot of interesting information about Amsterdam, its history and pecularities. The article features Rembrandt House, Van Gogh Museum with Munch; Van Gogh exhibition, Stedelijk Museum, Van Loon Museum, canal excursions, bike tour along the city. The author mentioned Hilton hotel as a good advice for accommodation and Iamsterdam City Card for comforatable city experience. The author shares his experience and advices about shopping in Amsterdam recommending where one can buy certain things, flowers, tulip bulbs, food, cheese. And of course the author shares his experience of Amsterdam Dance Festival 2015. It is highly recommended to visit Amsterdam in October for electronic music lovers as ADE is annually held at this time. For 5 days Amsterdam is in yellowblack flags with ADE letters and the city welcomes clubbers and celebrities from all around the world. Locations of ADE are very diversified: from Het Sieraad to Westerkerk, where this autumn the techno opera (inspired by Stabat Mater anthem) opening was held. Amsterdam is so amazing city that only here it is possible to hold club music event at the church. The author is very impressed by the city and ilife in Amsterdam and managed to reflect it in the article. Thanks to the Holland Alliance for the trip organizing (www.holland.com) Date: November 4, 2015 Quantity: 3 pages PR Value: 36000 EUR

Media: vashdosug.ru Circulation: online Media type: online version of lifestyle magazine Article title: Rembrabdt and rave Summary: The author managed to tell so much about Holland, Amsterdam, its sights, festivals etc. in his own amazing style on these 3 pages. There is a lot of interesting information about Amsterdam, its history and pecularities. The article features Rembrandt House, Van Gogh Museum with Munch; Van Gogh exhibition, Stedelijk Museum, Van Loon Museum, canal excursions, bike tour along the city. The author mentioned Hilton hotel as a good advice for accommodation and Iamsterdam City Card for comforatable city experience. The author shares his experience and advices about shopping in Amsterdam recommending where one can buy certain things, flowers, tulip bulbs, food, cheese. And of course the author shares his experience of Amsterdam Dance Festival 2015. It is highly recommended to visit Amsterdam in October for electronic music lovers as ADE is annually held at this time. For 5 days Amsterdam is in yellowblack flags with ADE letters and the city welcomes clubbers and celebrities from all around the world. Locations of ADE are very diversified: from Het Sieraad to Westerkerk, where this autumn the techno opera (inspired by Stabat Mater anthem) opening was held. Amsterdam is so amazing city that only here it is possible to hold club music event at the church. The author is very impressed by the city and ilife in Amsterdam and managed to reflect it in the article. Thanks to the Holland Alliance for the trip organizing (www.holland.com) Date: November 3, 2015 Quantity: N/A PR Value: 6000 EUR http://www.vashdosug.ru/msk/travel/article/2427272/

Media: HELLO.RU Circulation: 35 000 visitors/day Media type: online version of HELLO! lifestyle magazine Article title: How HELLO.RU editor experienced 5 days rave in Amsterdam Summary: In the article Anna Fedyunina, HELLO.RU editor, shares her personal experience from Amsterdam Dance Festival 2015 in Amsterdam. The author was so impressed by Holland and Amsterdam, this trip destroyed all stereotypes about Amsterdam and the Netherlands were presented totally differently. One can walk here, watching houses, taking photos on the bridges endlessly or visit Anne Frank Museum, Van Gogh Museum, Van Loon Museum, have a lunch in P.King cafe or dinner in De Waag. And there is Amsterdam Dance Event, the main electronic music festival. This year ADE has widely celebrated 20 years anniversary with endless flow of KLM flights. The author tells a lot about ADE, its events and head liners, parties and conferences. Anna manged to feature everything in the article, detailed ADE program with description and her personal experience and many photos from visited events, and tell abou Amsterdam as an unique city where everybody can find something special during any year time. Thanks to the Holland Alliance for the trip organizing (www.holland.com) Date: November 11, 2015 Quantity: N/A PR Value: 25000 EUR http://ru.hellomagazine.com/moda/hello-rekomenduet/12303-kak-redaktor-hello-ruperezhil-pyatidnevnyy-reyv-v-stolitce-gollandii.html

Amsterdam Dance Event 2015 showcases global electronic music culture at its very best 08:43, 5 NOV 2015 UPDATED 16:54, 5 NOV 2015 BY JAMIE FERGUSON

The 2015 edition of Amsterdam dance event saw record numbers attend as it continues to grow into an annual destination for all in the electronic music industry ADE

In mid-October, over 365,000 festival-goers and 5,500 music industry professionals flocked to the Dutch capital of Amsterdam to experience global electronic music culture at its very best. Bringing everyone together was famed festival-cum-conference Amsterdam Dance Event (or ADE) â&#x20AC;&#x201D; a five-day electronic music showcase and industry mixer that featured more than 2,200 artists, alongside art and photography exhibitions, film and documentary screenings and tech/gear masterclasses. 2015 was bigger than ever before, with ADE Conference hosting another sold out edition in honour of its 20th run, coupled with an amazing statistic on the Saturday night, that saw the ADE Festival keep over 180,000 people dancing at the same time. â&#x20AC;&#x153;Over the last twenty years we have widened the scope of ADE step-by-step and we want to keep developing," said Richard Zijlma, director of ADE.

"This year, for example, we had the first ADE Beats, a hip-hop program, and ADE Sound Lab about the technological evolution of sound. We will always look for ways to keep things fresh and ways to move forward and add to the festival," Zijlma finished.

ADE: By day, by night

ADE isn't just about panels, talks and industry schmoozing. The sell-out event of each year is DJ Mag's TOP100 DJs party, that this year was hosted in conjunction with EDM mega-event, Amsterdam Music Festival. It's at this Friday night knees-up that the annual global poll's winner is revealed, with Dimitri Vegas and Like Mike controversially taking out this year's crown in front of 40,000 fans. Despite TOP100 DJ's ticket selling appeal, ADE is still strongly geared towards underground dance fans â&#x20AC;&#x201D; most of the week's events fell into the realm of house and/or techno. ADE strives to bring people together from all over the world and introduce individuals young and old to what's new in the industry, whether that be the latest technology, genres or artists, the city of Amsterdam is the beacon of the scene and the trailblazer for the industry.

ADE by night

The week also saw labels collaborating in order to throw the best parties, with German imprint AVOTRE and UK brand Moda Black thoroughly impressing at Amsterdam Studios on the Saturday night. ADE does not just offer the opportunity for artists and labels to gain new fans, there is also room for brands and start-ups of all kinds. Crowdmix, which is a new social platform attracting lots of attention without

even being launched yet, was the place to be on Friday â&#x20AC;&#x201D; think sets from Faithless, Eats Everything and Skream, and the who's who of the industry in attendance. Keep you're eyes peeled for them in 2016!

The Conference: Getting down to business

Other highlights included Seth Troxler selflessly giving his time to feeding the homeless plus the Native Instruments kitchen, that gave out free breakfast and lunch throughout the week. If you're a fan of electronic music or even a little curious, then there is no doubt where you should be come October 2016. ADE is a whirlwind experience showing off every aspect of Amsterdam, and it's hard to argue that it is edging towards being the international home of the dance music industry.

http://www.mirror.co.uk/lifestyle/going-out/amsterdam-dance-event-2015-showcases-6699338

Publicaties Winternights

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Luzes sobre mais cinco as águas (eprogramas de

Uma pista de gelo, o Natal numa casa do século XIX, exposições, teatros que se transformam em circos, uma sinagoga única e luzes, luzes por todos os lados, reflectindo-se nos canais — são muitos, e muito diferentes, os programas que Amesterdão oferece para este Inverno. Alexandra Prado Coelho

Inverno em Amesterdão)

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Capa

Festival de Luz Today I Love You. As letras brancas, de luz, destacam-se na noite na ponte em frente à Estação Central de Amesterdão. No futuro, quem sabe? Mas hoje é assim: I love you. E o amor durará pelo menos até ao final da quarta edição do Festival de Luz de Amesterdão, no dia 17 de Janeiro de 2016. Mais à frente, noutra ponte sobre um dos canais da cidade, um homem de luz tenta o salto que parece impossível — primeiro corre de braços abertos, depois dá um impulso, os braços para trás, o peito projectado para a frente. A luz parece empurrá-lo enquanto começa a descer, apoiando-se no chão, uma cambalhota, as pernas no ar, e de repente de novo em pé, um braço erguido em sinal de vitória (são vários bonecos que se vão iluminando dando a sensação do movimento). Andamos um pouco mais e, contra a escuridão da noite, erguem-se duas figuras: o homem verde e o homem vermelho, um caminhando e o outro parado, condenados a nunca se encontrar — Strangers in the Light chama-se esta peça dos holandeses Ina Smits e Victor Engbers. Mas se há desencontros, também há encontros — o húngaro Victor Vicsek criou as Talking Heads, duas cabeças que “falam” entre si apenas por expressões faciais criadas por quatro mil LEDs. É uma conversa através da luz. Logo de seguida temos a impressão de que o interior das casas se transferiu para fora: o francês Géraud Périole trouxe para a rua os lustres que iluminam as salas de Amesterdão e pendurou-os sobre as águas, onde se reflectem até ao infinito. À primeira vista, dir-se-ia que Amesterdão no Inverno não precisa de mais luzes. Olhamos para as casas, através das enormes janelas, e os lustres iluminam tudo. Há luzinhas em redor dos arcos das pontes, reflectindo-se em cada canal. Os hotéis, a Estação Central, os grandes armazéns, todos estão cheios de luzes de Natal. Mas, talvez por isso mesmo, surgiu a ideia de fazer entre o final de Novembro e o final de Janeiro um festival de luzes — este ano o tema é a amizade, vista por 40 artistas.

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FOTOGRAFO SECUNDARIO

Capa Amesterdão

trabalho sobre a amizade, de Darya von Berner (Espanha). Intitula-se Dearest Friend a partir da frase em latim com que Espinoza inicia a carta: “Amice Suarissime”. Podíamos unir as frases iluminadas na noite e voltar para casa com uma única na cabeça: “Dearest Friend, Today I Love You”. Amsterdam Light Festival www.amsterdamlightfestival. com Todos os dias até 17 de Janeiro Passeio de barco (75 minutos, aproximadamente) – partida da Estação Central de Amesterdão; preços em torno dos 20€ Illuminade (rota a pé, 90 minutos, aproximadamente) partida de Amstel 1 (só até 3 de Janeiro); preços em torno dos 15€

Ice Amsterdam Como pano de fundo temos o extraordinário Museu Rijks. À frente deste, vermelhas e brancas, as le-

tras I Amsterdam, uma criação do turismo local que se tornou um dos ícones da cidade — todos os turistas sobem por elas acima para se fazerem fotografar em poses instáveis. E, junto a estas, a pista de gelo Ice Amsterdam. Vem de há muito tempo, mais precisamente do final do século XIX, a

Na página anterior, a instalação Paths Crossing; nestas páginas, Uniting Lightstar e Today I Love You; em baixo, uma foto de época da pista de gelo Ice Amsterdam

tradição de fazer patinagem no gelo na cidade — numa pista de gelo clássica ou nos canais quando, em anos excepcionais, estes gelam o suficiente para permitir que se façam vários quilómetros deslizando sobre as águas. A pista, que foi recuperada recentemente neste local, evoca a sua antepassada através de fotografias amareladas que mostram atléa tticos patinadores, de camisolas de gola alta, exibindo-se perante d uma multidão encasacada. u Hoje o cenário é diferente, sobretudo porque as roupas são menos formais e mais coloridas. Mas continua a haver crianças a escorregar no gelo, pessoas a deslocar-se sentadas em cadeiras que deslizam sobre a pista e excelentes patinadores despertando a inveja de quem não se atreve a enfrentar o gelo traiçoeiro. Para esses menos ousados há sempre o mercado de Natal na grande praça ao lado ou pavilhão junto à pista, onde se pode tirar o gorro e as luvas e beber um chocolate quente. DR

A frase na ponte do início deste texto é uma obra dos italianos Massimo Uberti e Marco Pollice e o salto na noite, com o título Run Beyond, é também de um italiano, Angelo Bonello. Mas há muitas outras obras de luz espalhadas por Amesterdão, parte delas nos canais e a outra parte num percurso terrestre ao qual foi dado o nome de Iluminade. A Fugas fez o percurso (o aquático) no La Reine, um barco de 1910 que atravessa os canais por entre as esculturas de luz. Numa obra de Vendel & De Wolf (Holanda), as duas cidades de que Charles Dickens fala no seu A Tale of Two Cities erguem-se da água, uma azul e a outra verde (as cores vão mudando conforme os dias), evocando nas nossas cabeças aquele que é o mais famoso início de um romance de todos os tempos: “It was the best of times, it was the worst of times”. E, noutro ponto dos canais, uma enorme folha de luz flutua sobre a água — é a carta escrita pelo filósofo Espinoza ao seu amigo Lodewijk Meijer, transformada aqui num

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KARSSING

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OS MESTRES DO RIJKS NUM LIVRO QUE É UMA OBRA DE ARTE

Teatro Carré Foi também na segunda metade do século XIX que a família Carré, de origem alemã e ligada ao circo, decidiu instalar-se em Amesterdão. No local onde agora se ergue o Teatro Carré existiu no passado um moinho e foi aí que Oscar Carré construiu a sua primeira tenda, feita de madeira, o que despertava na cidade o medo de enormes incêndios. Data de 1887 esta primeira versão do Circo Carré. Pressionado a acabar com a tenda de madeira, Oscar mandou construir uma parede de tijolos em frente daquela, optando por fazer desaparecer o problema da vista (mas não da vida) dos habitantes de Amesterdão. Quando finalmente a tenda de circo se transformou numa

imponente casa, Oscar fez dela a sua habitação. Hoje é aí que funciona o Teatro Real Carré — Oscar Carré era amigo da família real holandesa, assim como de outras figuras da realeza europeia (houve mesmo rumores de um romance com a imperatriz Sissi) e em 1987, depois de uma época em que o teatro esteve quase para ser demolido, o edifício, entretanto comprado pelo município, recebeu o estatuto de “real”. Durante a época do Natal, o teatro volta, mais uma vez, a ser circo, com uma arena no lugar do palco e os bastidores transformados em estábulos para receber animais — Carré era famoso pelos seus números com cavalos. Quem falhar a época natalícia pode sempre fazer uma visita guiada (todos os sábados) aos bastidores do Carré e ouvir as histórias desta família do circo e dos artistas que mais recentemente passaram por aqui (Bob Dylan actuou no Carré há poucos meses, por exemplo). E, a partir de Março do próximo ano, o palco do Carré será ocupa-

do por um espectáculo vindo da Broadway e que é um clássico dos musicais: Pippin. O teatro recupera assim um espaço que já ocupou no passado, quando, em 1956 introduziu os musicais na Holanda, nessa altura com Porgy e Bess. Royal Theatre Carré Amstel 115 /125 Visitas guiadas aos sábados às 11h Preço das visitas: 9,50€

Natal no museu Abraham e Louisa Willet-Holthuysen gostavam de celebrar o Natal na sua casa junto aos canais de Amsterdão. Era o século XIX e os dois membros do casal tinham dinheiro e não tinham filhos, por isso era habitual chamarem as crianças filhas dos criados para virem até a um dos salões, onde estava montada a árvore, e aí receberem as prendas. Filho de um médico, Abraham foi criado num ambiente em que a arte e a literatura eram fun-

capa e personalizada — o que significa que o comprador recebe a visita de Marcel Wanders e discute com ele detalhes que podem incluir, por exemplo, que toda a caligrafia seja na sua língua natal. O preço desta edição, que pesa 40 quilos, não é revelado e depende dos detalhes pedidos, mas será sempre superior a 100 mil euros. A Limited Edition custa 6500 euros, pesa 35 quilos, tem a capa gravada a prata, e vem, tal como a Unique Art, acompanhada por uma mesa de apoio. Por fim, a Coffee Table Edition é a que chegará às livrarias e tem o preço de 125 euros.

Pista de gelo Ice Amsterdam Horário: de domingo a quinta das 10h às 21h, sextas e sábados até às 22h Preço da entrada: 4,50€; aluguer de patins 5,50€ por duas horas

O que torna as obras de arte do Museu Rijks de Amesterdão especiais? O que faz delas intemporais? O designer holandês Marcel Wanders fez um livro, que é ele próprio um objecto de arte, com o qual procura respostas para estas perguntas. Rijks, Masters of the Golden Age é uma homenagem aos grandes pintores holandeses do século XVII, a Idade de Ouro dos Países Baixos. Wanders pega nas pinturas da Galeria de Honra do museu e ampliaas, destaca-lhes pormenores, viaja graficamente por elas, ao mesmo tempo que convida uma série de personalidades de diferentes áreas (entre os quais o chef Ferran Adrià, o filósofo Alain de Botton e o fotógrafo e cineasta Anton Corbijn) para explicarem por que é que, na opinião deles, estes quadros continuam a dialogar connosco hoje. Há três versões do livro. A Unique Art Edition, toda feita à mão com trabalho a ouro na

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RICHARD LOTTE, AMSTERDAM MUSEUM

Capa Amesterdão

damentais, por isso cedo desistiu do curso de Direito e, usando a sua parte da herança, começou a coleccionar peças artísticas. Louisa, com quem casou em 1861, era filha única e muito próxima do pai, que lhe incutiu um gosto pela escultura, o teatro, a literatura. Depois do casamento com Abraham, os dois foram morar para o número 605 de Herengracht. Quando morreram, estes dois ricos coleccionadores de arte doaram a casa à Câmara de Amesterdão, que a transformou num museu. Agora, no Natal (e até 6 de Janeiro), a casa dos Willet-Holthuysen volta a ser uma festa, com árvores de Natal em vários salões, brinquedos espalhados e, na sala de jantar, uma mesa posta a rigor, com réplicas dos doces que se comiam no século XIX feitas por uma famosa pastelaria de Amesterdão. Entramos para a cozinha, mergulhada numa luz agradável, vinda do exterior, e depois de uma breve introdução sobre o museu, subimos ao primeiro andar para conhecer os aposentos privados de Abraham e Louise — o salão onde ela recebia as amigas, o outro, ao lado, onde ele conversava com os amigos mostrando-lhes as mais recentes peças de arte que adquirira, a sala de jantar e, ao fundo do corredor, o pequeno estúdio para onde Louise ia para estar sozinha e olhar o jardim e onde hoje se ergue uma belíssima árvore de Natal. Museum Willet-Holthuysen Herengracht 605 Tel.: + 31 20 5231 822 www.willetholthuysen.nl Horário: de segunda a sexta, das 10h às 17h (exposição de Natal até 6 de Janeiro) Preço: 8,5€

Museu Cobra Foi numa exposição do artista catalão Joan Miró em Paris que os artistas Asger Jorn e Constant, dois membros do que viria a ser o movimento CoBrA (um acrónimo de Copenhaga, Bruxelas e Amesterdão), se encontraram. A partir daí, dos contactos com outros artistas, e de alguma irritação com a forma como

tinha evoluído o movimento surrealista, nasceu a ideia do Cobra. Formado em 1948, o movimento durou 1000 dias, até 1951, durante os quais muita coisa aconteceu — mas, sobretudo, duas grandes exposições onde se apresentaram grande parte dos trabalhos destes cerca de 20 artistas que defendiam (a fundação do movimento, num café de Paris, começou, claro, com a elaboração de um manifesto) que o surrealismo se tinha tornado demasiado racional e que esse excesso de racionalismo tinha conduzido o mundo à II Guerra Mundial. Queriam pensar como crianças, recuperar a espontaneidade e a liberdade na arte — muito misturada com a poesia escrita — e Miró era um dos seus heróis. A exposição que está actualmente (e até 31 de Janeiro) no Museu Cobra, em Amstelveen, a sul de Amesterdão, recupera a história desse encontro entre Cobra e Miró e mostra como, apesar de serem de duas gerações diferentes, uns e o outro se influenciaram mutuamente. A exposição inclui uma reconstituição do estúdio de Miró em Palma de Maiorca e outra, parcial, de uma das duas exposições históricas do movimento Cobra. Cobra Museum Sandbergplein 1, Amstelveen www.cobra-museum.nl Miró e Cobra (até 31 de Janeiro) Horário: das 11h às 17h de terça a domingo Preço: 9,50€

Sinagoga Portuguesa É uma das visitas imperdíveis para quem vai a Amesterdão. O solene edifício que continua a ser usado como sinagoga pela comunidade judaica da cidade conta uma história fundamental para percebermos a própria fundação dos Países Baixos. Sem electricidade, a sinagoga, oficialmente chamada Esnoga, é, para as suas cerimónias, iluminada apenas com a luz de mil velas que se espalham por todo o enorme espaço em imponentes candelabros. Há um apoio áudio para a visita, ajudandonos a entender toda a simbologia do local e a forma como se desenrolam as cerimónias religiosas, que conti-

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PETER TIJHUIS

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Em cima, a Sinagoga Portuguesa, uma das visitas imperdíveis para quem vai a Amesterdão; ao lado, o Museu Cobra

nuam a usar o sefardi como língua litúrgica. A sinagoga data do século XVII, a Idade de Ouro holandesa, e foi construída pelos judeus sefarditas que tinham sido expulsos primeiro de Espanha e depois de Portugal. No início daquele século, esses judeus portugueses reuniam-se em casa de um comerciante, Jacob Tirado, que era usada como sinagoga. Com o crescimento da comunidade, concluíram que era necessário construir um espaço de culto maior e a imponente sinagoga, de exterior austero, surgiu, tornando-se, pela sua dimensão, única na Europa, podendo acolher até 1600 pessoas. Esta dimensão era reveladora do estatuto que tinham os judeus, vítimas de perseguição noutros lados, nos Países Baixos, que se tinham libertado do domínio da Espanha católica e embarcavam no caminho

do protestantismo. Era precisamente por causa da guerra com os espanhóis, e com a preocupação de não serem identificados com o inimigo, que mesmo os judeus que fugiram de Espanha eram chamados de “portugueses”. Graças à relativa liberdade de que gozavam, os judeus portugueses puderam ter um papel importante na Idade de Ouro holandesa, contribuindo para o desenvolvimento económico mas também social e cultural do país. Isso não impediu, contudo, que a comunidade fosse quase dizimada, séculos mais tarde, pelos nazis. Os poucos judeus que restaram — 20 mil dos cerca de 140 mil que viviam na Holanda antes da invasão alemã — conseguiram, contudo, reerguer-se e hoje a sinagoga que, inexplicavelmente, foi poupada pelos nazis, e o bairro judeu de Amesterdão são locais de enorme importância para quem quer conhecer a cidade. Do outro lado da rua, em frente à sinagoga, existe o Museu Histórico Judaico, onde toda esta história é contada. Actualmente, e até 14 de Fevereiro, pode ser vista no museu uma exposição absolutamente a não perder: as fotografias que Leonard Freed (1929-2006), filho de judeus russos que emigraram para Nova Iorque e fotógrafo da Magnum, fez nos anos 50 e 60 da vida quotidiana da comunidade judaica de Amesterdão. Algumas das imagens, relativas a cerimónias religiosas, estão expostas dentro da sinagoga, as restantes no museu na exposição After the War Was Over. São um retrato extraordinário de um momento da vida dos judeus de Amesterdão. A Fugas viajou a convite da Transavia e de I amsterdam Portuguese Synagoge Mr. Visserplein 3, Amesterdão Horário Dezembro/Janeiro: das 10h às 16h de segunda a quinta, à sexta encerra às 14h e ao sábado está encerrada. Bilhete: 15 euros Jewish Historical Museum Nieuwe Amstelstraat 1, Amesterdão Horário: todos os dias das 11h às 17h (é possível entrar com o bilhete da sinagoga, válido por um mês)

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Capa Amesterdão Cerimónia Michelin em Portugal “é apenas uma questão de tempo” MICHAEL BLANCKAERT

norte-americano Michael Ellis é, desde 2011, o director-geral dos guias Michelin e nas últimas semanas não tem parado. Encontrámo-lo em Amesterdão, onde foi lançar o guia para os Países Baixos, depois de ter passado por Nova Iorque, São Francisco, Chicago, Hong Kong, Berlim, Santiago de Compostela (para o lançamento do guia para a Península Ibérica) e Tóquio, onde anunciou que vai haver um novo livro, desta vez dedicado a Singapura. O mundo dos restaurantes está imparável, “as pessoas estão cada vez mais obcecadas com comida”, diz, e tudo isto representa uma oportunidade que a Michelin não quer perder — até porque o sucesso de outras listas muito mediáticas, como a dos 50 Melhores Restaurantes do Mundo, representa um desafio para o velhinho guia, nascido no início do século XX. Por isso, Michael Ellis aproveita as passagens por cada país para transformar o lançamento dos guias para 2016 num acontecimento. E Amesterdão não quis perder esta oportunidade, até porque foi a primeira vez que a cidade se tornou palco deste evento, habitualmente realizado na mais circunspecta Maastricht. Mas Amesterdão está, com todas as cidades europeias, a apostar cada vez mais na gastronomia e os seus chefs estão empenhados em conquistar estrelas (neste momento são 21 na cidade) que atraiam ainda mais turistas. Depois de, no palco do DeLaMar Theater, Michael Ellis ter anunciado as novas estrelas para os Países Baixos (nenhuma delas para Amesterdão), a Fugas conversou com ele durante alguns minutos. E a primeira pergunta não podia deixar de ser: para quando uma cerimónia de apresentação do Guia Michelin ibérico organizada em Portugal em vez de Espanha? “É apenas uma questão de tempo”, disse. “Não posso garantir nada, mas há coisas excitantes a acontecer em Portugal. É um óptimo país, estamos sem dúvida a olhar para Portugal e a pensar nessa possibilidade. Talvez

O director-geral dos guias Michelin garante que estes estão atentos às novas tendências e até já avaliam comida de rua em Hong Kong tenhamos notícias em breve.” Uma coisa é certa: os guias Michelin, durante tantos anos considerados demasiado conservadores, estão a abrir-se ao que de novo está a acontecer no mundo da gastronomia. Será verdade que ligam muito aos espaços, que os inspectores vão verificar o estado das casas de banho e dão muita importância à qualidade da louça ou à decoração? “Isso são velhos mitos urbanos que não correspondem àquilo que o guia procura”, explica Ellis. “As estrelas são dadas única e exclusivamente pela qualidade da comida. Mas quando se usam ingredientes de muito alta qualidade e muita mão-de-obra, isso acaba por se reflectir nos preços. E as pessoas que pagam uma certa quantia querem ter um determinado nível de conforto. Não se trata de uma escolha dos inspectores mas sim do cliente.” No entanto, reconhece que as coisas têm vindo a mudar nos últimos anos. “Hoje existem restaurantes com duas e três estrelas que não têm toalhas de mesa, que têm mobiliário muito simples, madeira

em bruto. Isso é uma tendência.” E, garante, a Michelin está atenta às tendências. “O guia não determina tendências, reflecte-as. Os nossos inspectores encontram o que encontram e isso está reflectido nos guias, que são muito um espelho do que está a acontecer.” Hoje encontram-se chefs mais ousados e criativos — Michael Ellis dá o exemplo do espanhol David Muñoz do Diverxo, em Madrid — e não é por causa dessa extravagância que não são reconhecidos. “Aquilo que temos que garantir é que estão a cozinhar com ingredientes de alta qualidade, que dominam as técnicas, que oferecem sabores equilibrados.” Se essa base existir, a criatividade é encorajada. “Sem dúvida que olhamos atentamente para a capacidade de um chef expressar a sua criatividade na comida que faz.” Michael Ellis considera que estão a acontecer coisas muito interessantes no mundo da gastronomia — refere o lançamento dos guias Michelin do Rio de Janeiro e São Paulo, o próximo de Singapura e novidades como o guia de Hong Kong incluir já a avaliação da comida de rua local, embora sem atribuição de estrelas. “Os nossos inspectores são de Hong Kong, cresceram com a comida de rua, conhecem-na bem. Se servem bolas de arroz ou tofu pegajoso, têm que ser as melhores bolas de arroz e o melhor tofu. Ainda não damos estrelas mas se encontrarmos alguma desta street food que tenha o nível necessário de qualidade de ingredientes e técnicas, não há nada que nos impeça de lhe atribuir uma estrela.” Alexandra Prado Coelho

SACHA DE BOER

Guia prático

COMO IR A Transavia tem voos para Amesterdão a partir de Lisboa (40 euros, todos os dias), do Porto (40 euros, todos os dias excepto sábados), de Faro (50 euros, todos os dias) e do Funchal (65 euros, à segunda e à quinta). Atenção: estes são preços só de ida. Os regressos custam 55€ para Lisboa e Porto, 65€ para o Funchal e 75€ para Faro. Para deslocações dentro de Amesterdão é aconselhável ter o I amsterdam city card: 49 euros para 24 horas; 59 euros para 48 horas; 69 euros para 72 horas. Para além de permitir andar nos transportes públicos, permite a entrada gratuita em muitos museus e outras atracções da cidade, além dos cruzeiros nos canais. Mar do Norte

REINO UNIDO

Amesterdão HOLANDA

BÉLGICA

ALEMANHA

FRANÇA

ONDE COMER Também aqui são inúmeras as possibilidades. Uma grande ajuda é o livro Must Eat Amsterdam, que dá sugestões de restaurantes longe das armadilhas para turistas e de diferentes géneros e preços. Para quem procura alta cozinha, uma boa opção é o restaurante do Museu Rijks, onde o chef Joris Bijdendijh está a fazer um trabalho que vale muito a pena conhecer. É também grande a expectativa com a abertura, prevista para Abril, do restaurante The White Room do Hotel Krasnapolsky, que será dirigido por Jacob

Boerma (na foto), o chef três estrelas Michelin que tem o seu restaurante de Leest fora da cidade e que agora, desta forma, chega finalmente a Amesterdão.

ONDE FICAR Há inúmeros hotéis em Amesterdão e, claro, a possibilidade de ficar nos alojamentos locais. Mas, para quem tiver maior disponibilidade financeira e quiser ter a experiência de um dos hotéis históricos da cidade, boas opções são o NH Collection Grand Hotel Krasnapolsky (5 estrelas), fundado no século XIX com uma localização excelente na Praça Dam, no centro da cidade e o pequeno-almoço servido no lindíssimo Jardim de Inverno. Preços a partir dos 119 euros. A outra opção é o histórico American, que data de 1902 e, ao contrário do Krasnapolsky, que sofreu muitas alterações, mantém o charme do início do século. Preços a partir dos 100 euros.

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Amesterdão O Inverno traz um festival de luzes que são obras de arte

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UM FESTIVAL DE LUZES QUE SÃO OBRAS DE ARTE AMESTERDÃO

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Forbes.com What The Michelin Guide Can Teach You About Leadership Being awarded a Michelin star is a life-changing experience for any chef. Overnight, he becomes a leader, a member of the golden circle of elite culinary kings around the world. He and his restaurant become famous; customer expectations escalate; new diners appear; customers’ demands for wines change, he may scrutinize his suppliers and his team more carefully…And now he lives in anticipation of gaining another star, and in fear of losing the one he has. I got to see some of those stars being awarded in person recently in Amsterdam, by the Michelin Guide’s International Director, Michael Ellis, at the launch of the Guide’s Holland Guide. It was the first time the country’s stars had been meted out in the Dutch capital rather than in Maastricht – lured away from what has been considered the Netherlands’ capital of cuisine to Amsterdam, now one of Europe’s cultural capitals with five new museums, two new theaters, and a handful of new 5-star hotels created in the past three years by re-designing a handful of Amsterdam’s wealth of historic unused buildings. You can now add “food” to that list of attractions: Amsterdam’s restaurants alone have a total of 21 Michelin stars. Modesty Is The Best Policy You’d think that with all this striving going on – for stars, for recognition – that the awards presentation room in the DeLaMar Theatre would be full of egos to match. You’d be wrong. Nary a chef – whether one of the seven receiving a star for the first time or those three receiving their second and third stars – displayed what could be described politely as overly active self-confidence. Instead, you heard: “I’m shaking all over…every day you do your utmost; it’s a passionate thing.”” “I seriously didn’t expect it. We worked towards it, but I didn’t expect it at all.” “It’s a great feeling when your hard work is rewarded.” But, as Ellis himself warns, “The Michelin star is not a lifetime achievement award.” That understanding was echoed on stage at the event by Dutch master chef Jonnie Boer, himself a 3-star chef and co-owner of the De Librije restaurant in Zwolle, “Being allowed to keep it is as big an achievement as getting it in the first place.” It’s hard not to relate that to the business or even the political world, where many candidates can achieve the top leadership role, only to watch it sip through their fingers. So after the ceremony I asked Ellis – a soft-spoken American from Colorado who has been head of the Guide Michelin since 2011 – what traits he thinks are necessary to win and keep a star. As Ellis himself trained as a chef in Paris for some time before moving to literary fields, he has a good working knowledge of what goes

on in the kitchen. But his advice works for anyone who’s looking to reach the pinnacle of leadership…and stay there.

1. Remember the team. Be a team leader, a “chef d’orchestre,” be able to motivate and understand the strengths and weaknesses of your team. 2. Be open, and generous of spirit. Impart your skills and knowledge to your team. 3. Be prepared for the physical demands of your job. If you’re a chef, says Ellis, “You spend long hours in a hot kitchen, handling sharp instruments, open fires… “ If you’re a CEO, you probably take a lot of heat, too, and you may be on the lookout for sharp knives as well. That kind of tension can take its toll if you’re not in shape. 4. Be consistent over time. Hone the ability to do your personal best every day. 5. Carpe diem. ”Fish,” he says, “has only a thirty-second window in which it’s cooked to perfection.” An axiom if ever there was one. 6. Recognize there will be bad days and get over it. “Suppliers may be ‘off,’ or you yourself may be having a bad day…you’ve got to handle it, not let it interfere,” says Ellis. 7. Day in and day out, pay attention to details. “In cooking, it’s creating a harmony, a balance of flavors,” he explains. 8. Don’t forget what your job is and who your customers are. For chefs, says Ellis, “It’s about filling the restaurant every day with customers; cooking for your customers – figuring out who they are, what they want and what they’ll pay for it.” 1. Remember the team. Be a team leader, a “chef d’orchestre,” be able to motivate and understand the strengths and weaknesses of your team. 2. Be open, and generous of spirit. Impart your skills and knowledge to your team. 3. Be prepared for the physical demands of your job. If you’re a chef, says Ellis, “You spend long hours in a hot kitchen, handling sharp instruments, open fires… “ If you’re a CEO, you probably take a lot of heat, too, and you may be on the lookout for sharp knives as well. That kind of tension can take its toll if you’re not in shape. 4. Be consistent over time. Hone the ability to do your personal best every day. 5. Carpe diem. ”Fish,” he says, “has only a thirty-second window in which it’s cooked to perfection.” An axiom if ever there was one.

6. Recognize there will be bad days and get over it. “Suppliers may be ‘off,’ or you yourself may be having a bad day…you’ve got to handle it, not let it interfere,” says Ellis. 7. Day in and day out, pay attention to details. “In cooking, it’s creating a harmony, a balance of flavors,” he explains. 8. Don’t forget what your job is and who your customers are. For chefs, says Ellis, “It’s about filling the restaurant every day with customers; cooking for your customers – figuring out who they are, what they want and what they’ll pay for it.”

NationalGeographic.com

Amsterdam Light Festival FOTOGALLERIA Le suggestive installazioni che accendono di luci e colori i canali della capitale olandese Il festival delle Luci di Amsterdam, quest’anno giunto alla sua quarta edizione, ha selezionato i lavori quaranta artisti internazionali ai quali è stato chiesto di interpretare il tema ’Friendship’, amicizia e solidarietà. Un messaggio che per Rogier van der Heide, direttore artistico del festival, scalda e accende la città nella sua dimensione invernale. Realizzare installazioni sui canali è un'impresa non facile. Ci sono voluti mesi di lavoro da parte degli artisti, molti dei quali costretti a lavorare sospesi sull’acqua in posizioni rocambolesche, e il modo migliore per godere di questo suggestivo spettacolo allestito fino al 17 gennaio 2016 è un passaggio sui battelli cittadini: l'itinerario proposto dal Festival si chiama ’Water Colours’ e parte nei pressi della stazione centrale. L'itinerario pedonale è chiamato ’Illuminade’, concepito come un percorso di 90 minuti intervallato da varietà di forme e giochi luminosi che stimolano fantasia e riflessione. Il sito ufficiale della manifestazione: www.amsterdamlightfestival.com/en/

RadissonRed.com

AM STERDAM LIGHT FESTIVAL For 51 days the beautiful city of Amsterdam hosts an amazing festival, the Amsterdam Light Festival. The festival takes place in winter and creates some much needed light into the city during the long winter nights.

The festival is great for all ages and is the perfect way to spend an evening walking around a cold, crisp Amsterdam and getting to see the city in a whole new light (we like a pun here at RED).

WHERE IT ALL STARTED The festival first began in Christmas 2009 when Henk Jan Buchel and Vincent Horbach wanted to inject some light into the city and did so by organizing a canal parade. The next year Felix Guttmann came on board and involved the famous light designer from Philips, Rogier van der Heiden. Rogier lit up the Magere Brug for a couple of weeks and canal boats put on decorative lights for December. Since the parade was growing in popularity and success each year the next logical step was to organize an actual festival around light installations, and the first official Amsterdam Light Festival was born in 2012.

THEMED LIGHTS Each year the festival takes on a different theme. Last years theme was ‘A Bright City’, where artists had to create a tribute to life in the city, resulting in a creative and unique take of Amsterdam. This year the theme is ‘Friendship’, so artists have interpreted what ‘friendship’ means to them and have expressed it in their own individual way via light. Deciding which artists get to showcase their work in the festival is no easy job and a jury looks over 300 proposals from designers across the world. The jury when whittles it down to just 30 artists who become the chosen few to present their work in the festival. Having Philips Vice President and Chief Design Officer Rogier van der Heide involved with the festival of course means that dramatic and innovative energy savings are always at the very core of the light designs. There are two ways that you can see the Amsterdam Light Festival: by boat or walking.

WATER COLORS Probably one of the only light art festivals that you can enjoy from the water. Water Colors allows people to cruise along the canals and see Amsterdam in a unique and colorful way like never before, whilst also keeping nice and warm from the comfort of the boat. The tour is 75-minutes long and departs daily from 17.00 to 22.00. Several boat companies offer tickets that depart from different locations around town. Water Colors: 28th November 2015 – 17th January 2016

ILLUMINADE This route allows you to walk past the light artworks, view projections on buildings, street installations and even light works that require participation. The route starts off at Amstel 3, takes about an hour to walk around the whole thing and the lights are illuminated between 17.00 and 22.00. If you do decide to go for this route we suggest wrapping up warm as the average temperature in Amsterdam in December is a chilly 42° F, don’t say we didn’t warn you.

Illuminade: 10th December 2015 â&#x20AC;&#x201C; 3rd January 2016 The Amsterdam Light Festival perfectly celebrates winter with art, light and water and certainly brightens up this already beautiful city in the dark, cold winter months. Images by Frank Karssing

Publicaties Individuele Persreizen

http://www.trips4kids.de/sightseeing/kunst-und-kultur-fuer-kids-amsterdam

Kunst und Kultur für Kids, Amsterdam von redaktion 22. April 2015 Gesamtkunstwerk mit Grachten Es gibt Städte, deren Highlights man sich bei einem Besuch herauspicken muss. Ganz anders Amsterdam. Wie in Venedig ist das gesamte Zentrum ein Gesamtkunstwerk, das seit 2010 nicht umsonst zu großen Teilen UNESCO Welterbe ist. Der gesamte Grachtengürtel steht auf der Liste von insgesamt 1.000 besonders sehens- und erhaltenswerten Kultur- oder Naturstätten weltweit. Wie Adern durchziehen künstlich angelegte Wasserwege das Halbrund zwischen Hauptbahnhof , Oosterpark, Museumkwartier und Westermark, das so seit dem Mittelalter wie die aufeinander liegenden Schichten einer Zwiebel immer weiter trockengelegt wurde. Gesäumt werden sie von historischen Gebäuden. Manche nur drei Meter breit, andere prachtvoll-behäbig drängen sich an die 9.000 Wohn-, Handwerker- und Lagerhäuser dicht an dicht an den Ufern. Bei fast allen sind die unterschiedlich gestalteten Giebel leicht nach vorne gebeugt, um die Fassade nicht zu beschädigen, falls größere Gegenstände wegen der engen und steilen Treppen mit einem am Dachfirst befestigten Flaschenzug in die oberen Stockwerke transportiert werden müssen. Andere neigen sich außerdem nach rechts oder links, weil die Holzpfähle in ihrem Fundament langsam verrotten. Ganz bequem können wir das alles während der Fahrt mit einem Ausflugsschiff in Augenschein nehmen. Während wir anderthalb Stunden durch die Grachten gleiten, wird uns in über Kopfhörer in verschiedenen Sprachen erklärt, dass es in Amsterdam über 811.185 Einwohner mit 180 Nationalitäten, 880.000 Fahrräder, 2.500 Hausboote, 1.515 Kneipen und Bars, 1.281 Brücken und 165 Grachten gibt. Außerdem erfahren wir, dass die heutige Hauptstadt Hollands von 1585 bis 1670 bereits im so genannten Goldenen Zeitalter boomte, als der Handel rund um den Erdball florierte. Und dass damals auch die Kunst ihre Blütezeit mit Berühmtheiten wie Rembrandt erlebte, von dem sich reiche Kaufleute porträtieren ließen.

Die wichtigsten Werke dieses Malers bekommen wir einen Katzensprung von der Anlegestelle der Blue Boat Company im Rijksmuseum zu sehen – von der „Nachtwache“ über Historiengemälde bis zu eindringlichen Selbstbildnissen. Denn nach zehnjähriger Renovierung ist das schlossähnliche Anwesen seit April 2013 wieder für Besucher geöffnet und präsentiert rund 8.000 Exponate in 80 Sälen als Spaziergang durch die Kunst- und Stadtgeschichte Amsterdams von den Anfängen bis heute. Besonders anschaulich wird die Zeitreise in den Abteilungen mit weiß-blauem Delfter Porzellan, handgeschnitzten Holzmöbeln, schwerem Tafelsilber und kleiderschrankgroßen Puppenstuben, mit denen wohlhabende Bürger anno dazumal ihre bis zu 30 Zimmer großen Anwesen ausstaffierten. Kein Wunder, dass wir uns einen Röntgenblick wünschen, als wir zu unserem Hotel an der Prinsengracht zurück spazieren. Hier und da können wir einen Blick ins Innere der altehrwürdigen Häuser erhaschen, weil Gardinen eine Seltenheit sind. Was sich noch alles hinter den Fassaden verbirgt, können wir aber nur erahnen. Im Fall unseres Hotels dem „Andaz“ tun sich dort komplett neue Welten auf. Von außen wirkt das Ende 2012 eröffnete Fünfsterne-Haus mit seinen Backstein-Mauern zurückhaltend-schlicht. Innen aber tauchen wir in eine Art Alice im Wonderland-Ambiente ein. (nachlesen unter…. Hotel Andaz Amsterdam) Es ist kein Familienhotel, aber ein wunderbares entspanntes Hotel zum Wohlfühlen. Zum Sieger nach Punkten außer dem außergewöhnlichen Styling, superfreundlichen Angestellten und der Top-Lage in Fußmarschentfernung zu allen Sehenswürdigkeiten küren wir das appetitliche Frühstücksbüffet mit Bircher Müsli, frischen Früchten, frisch gebackenen Waffeln und lauwarmem Beeren-Crumble, dessen Streuseln mit Pistazien gespickt sind. Als wir uns endlich von diesen Leckereien loseisen können, sind wir so satt, dass uns irgendeine Nahrungsaufnahme in den nächsten Stunden unmöglich erscheint. Doch kaum spazieren wir erst zum Blumenmarkt am Singel, auf dem alle Arten von Zwiebeln und Samen verkauft werden, dann zum Begijnhof, wo seit dem 14. Jahrhundert ausschließlich Frauen in pittoresken Häuschen leben und die Zeit stehengeblieben zu sein scheint, und schließlich durch

belebte Einkaufsstraßen zum Königspalast, haben wir schon wieder Hunger. Nur gut, dass an jeder Ecke knusprige Pommes, Karamell-Sirup-Waffeln und Pfannkuchen zu haben sind. Frisch gestärkt geht es danach weiter zur nächsten Anlaufstation: dem VanGogh-Museum. Dank Online-Reservierung sparen wir uns die lange Schlange und lernen mit einem gut gemachten Audio-Guide die weltweit größte Sammlung jenes Künstlers kennen, dessen Karriere nur zehn Jahre dauerte. In dieser kurzen Zeitspanne durchlief er allerdings eine so rasante Entwicklung, dass er mit expressiver Farbgebung als Ausdruck seiner Gefühle und kräftigem Pinselstrich zum Vorbild für nachfolgende Generationen wurde. Nicht nur die berühmten Sonnenblumen oder das sonnengelbe Zimmer mit Bett begeistern meine Tochter und mich. Hinreißend finden wir auch van Goghs Faible für andere Naturschönheiten wie blühende Mandelzweige vor Himmelblau – in seinen Augen die „Essenz des Lebens“. Genau diese Motive finden wir auf dem Keukenhof wieder, der sich zum 125. Todestag eine Hommage an van Gogh gönnt. Schon im Herbst 2014 wurden 60.000 Blumenzwiebeln in die Erde gesetzt, die Besucher sechs Monate später als blühendes Selbstbildnis bestaunen können. Lebensgroße Szenen aus prominenten Bildern werden im Oranje Nassau Pavillon mit passenden Blüten nachgestellt. Und im Selfie-Garten können sich Experimentierfreudige neben Selbstbildnissen des Meistermalers in goldenen Rahmen oder Spiegel ablichten. Fotografiert wird aber auch an anderen Stellen des „schönsten Frühlingsparks der Welt“, der sich zu Recht so nennt, um die Wette: Jedes Jahr stellen Hunderte von Lieferanten ihre besten Produkte für Bepflanzungen und Shows zur Verfügung, an denen wir uns gar nicht satt sehen können. Die Zahl der Bilder im Smartphone meiner Tochter spricht Bände: Nach drei Stunden hat sie 261 Fotos von Tulpen, Hyazinthen, Fresien und Orchideen geschossen – und will so bald wie möglich ein Praktikum als Floristin machen. Text: Antoinette Schmelter de Escobar Infos: www.iamsterdam.com: Der Pavillon vom Amsterdam Marketing liegt gegenüber vom Hauptbahnhof. Hier bekommt man Infomaterial sowie zu Preisen zwischen 49 und 69 € City Cards für 24, 42 oder 76 Stunden, die neben Gratis-Eintritt in viele Museen und -Benutzung der öffentlichen Verkehrsmittel auch eine Grachtenfahrt beinhalten. Tipp: In Amsterdam muss man rund um die Uhr überall hohe Parkgebühren zahlen. Wer mit dem Auto anreist, sollte es auf einem P&R-Parkplatz abstellen und ein Hin- und Rückfahrticket für Bus oder Trambahn lösen. Diese Variante kostet nur wenige Euro. Museen: www.rijksmuseum.nl/en: Speziell für Familien mit Kinder ab acht Jahren gibt es ein Activity Book zum 17. Jahrhundert und eine spielerische Multimedia-Tour. Achtung: Das Haus schließt um 17 Uhr! www.vangoghmuseum.nl: Wegen des großen Andrangs ist eine vorherige OnlineBuchung der Tickets empfehlenswert. Audioguides erklären auch auf Deutsch wahlweise alle Highlights oder einzelne Exponate. Spannend ist eine Schatzsuche für Acht- bis Zwölfjährige in Begleitung Erwachsener mit einem nostalgischen Koffer, den man bei der Information bekommt. Schmankerl ab 24. September ist eine Sonderausstellung über die Maler Munch und van Gogh. Weitere Ausstellungen und Events zum 125. Todestag des Malers gibt es bis Ende 2105 auch außerhalb von Amsterdam

(www.holland.com/de/tourist/urlaubsthemen/van-gogh-2015.htm). Park: www.keukenhof.nl. Der Park ist 2015 noch bis zum 17.5.2015 geรถffnet und liegt mit dem Auto circa eine halbe Stunde von Amsterdam entfernt. Hotel: www.amsterdam.prinsengracht.andaz.hyatt.com Weiterlesen auf Trips4Kids.de: Hotel Andaz Amsterdam

http://www.theguardian.com/travel/2015/nov/09/10-best-ways-enjoy-amsterdam-on-abudget Amsterdam holidays

10 of the best ways to enjoy Amsterdam â&#x20AC;Ś on a budget Follow our savvy guide and enjoy free gigs, art galleries and walking tours, stay in a cool hostel and refuel on cheap eats

The Begijnhof Convent in central Amsterdam is a regular stop on the cityâ&#x20AC;&#x2122;s free walking tours. Photograph: Alamy

Diana Hubbell Monday 9 November 2015 Free walking tours Instead of wandering aimlessly along the Unesco-lauded canals, get your bearings courtesy of a complimentary walking tour. Sandemans New Amsterdam offers three-hour ambles twice a day, covering staples such as the gentrification of the Red Light District and the Begijnhof Convent, an inner courtyard leading to the Civic Guards Gallery, where a collection of paintings by old masters is on permanent display. The Original Amsterdam Alternative Tour, which starts daily at 2pm, at Spuistraat, features a more eclectic selection that can often include street art squatter areas and hidden graffiti.

Eat on the cheap

The Pancake Bakery Start your budget food odyssey around central Amsterdam with pannenkoeken, crepes that deliver most of your daily caloric intake in a sweet or savoury pizza-size package. If you can’t snag one of the four tables at Pannenkoekenhuis Upstairs then Pancakes Amsterdam offers equally tasty options, albeit in a charmless, fluorescent-lit space. A classic pannenkoeken will cost around €6, but it’s worth the €9.80 splurge on a spinach variation topped with pine nuts, pepitas and a slab of molten goat cheese. The more atmospheric Pancake Bakery has crepes (from €6.25) slathered with everything from Thai red curry to Indonesian peanut sauce, as well as poffertjies – diminutive, butterfried confections made from yeasted, buckwheat-tinged batter. For lunch, grab sandwiches with fillings like Taleggio with tomato-rosemary jam and walnuts (€3.50) at De Laatste Kruimel, a grilled Gouda-and-ham (€5) at one of Toastable’s three city centre spots, or one of the rotating dishes (from €4) at InStock, a recent addition, which salvages edibles that grocery stores would otherwise discard.

Take in an art deco theatre

Pathe Tuschinski Cinema. Photograph: Rex/Shutterstock A wide array of Dutch and international movies screen for free in personal booths at the EYE Film Institute, but for a brush with history, treat yourself to the big-screen version at the Pathé Tuschinski Cinema, a grand old building near Rembrandtplein where stars such as Judy Garland and Marlene Dietrich have performed live. Decked out in sumptuous Moroccan carpets, intricate bronze detailings and art deco ceilings, the theatre is a lavish affair. Current showings range from avant-garde indie hits to popcorn flicks, but you don’t need to buy a ticket to bask in the opulent 1921 ambience. Art for free

Keren de Vreede gallery To peruse world-class works of art without the hefty admission fee (€17 for theVan Gogh Museum’s Munch exhibition; €17.50 for Asia > Amsterdam at theRijksmuseum), ditch Museumplein for the dozens of galleries in Spiegelkwartier or Jordaan. Weave your way down Prinsengracht and its side streets, stopping at smaller places such as Keren de Vreede, where the local artist is happy to chat about her textural floral canvases. There are also carefully curated collections in larger galleries such as Galerie Ron Mandos, Gabriel Rolt, Annet Gelink Gallery, and Torch, then consider stopping for a single-origin espresso and more local exhibitions at Cloud. Finish your tour back in the centre with an aperitif atArt’otel Amsterdam’s slick 5&33 bar, which features a cavernous, subterranean gallery open to customers and passing viewers alike.

Picnic in the park

The Rijksmuseum garden. Photograph: Merten Snijders/Getty Images/Lonely Planet Images Of the green oases sprinkled throughout the city, Vondelpark is the largest, but the public gardens at the Rijksmuseum make for an even more scenic option with their meticulously tended flowerbeds, impressive sculpture collection, and pieces of historic Dutch architecture. Alternatively, pack your lunch and spy on some of the feathered inhabitants at the Artis Zoo. There’s an admission (adults from €19.95) to gawk at the 900 species of animals inside, but the shady Artisplein nearby costs nothing and has an unimpeded view of the flamingo pond. Explore the mini-museums

An artwork at Electric Lady Land Amsterdam’s 50-plus museums feature some fantastically funky, affordable gems, including Electric Lady Land (€5), which is the world’s first fluorescent museum and every bit as trippy as it sounds. The Houseboat Museum (adults €4.50, children €3.50) provides a glimpse of life on one of the city’s 2,500-plus live-aboard watercraft. At €10, the just-renovated Our Lord in the Attic is a bit steeper, but is worth it for a glimpse of a

secret 17th-century church ensconced in a historic canal house. Check out the Cannabis College, too, an information centre where helpful staff advise visitors on everything from how to use a vapouriser to how to avoid the ire of police and locals. On your way in or out of town, have a look at the interactive science exhibits at NEMO Schiphol – yes, at the airport. The museum, in the city centre, has a €15 entry fee, but this smaller outpost doesn’t cost anything. Budget bunks

A room at Ecomama Once a derelict, industrial zone, Noord is now one of Amsterdam’s hottest neighbourhoods, thanks to the addition of the revitalised shipyard NDSM Wharf, the EYE Film Institute, with a number of free exhibits, and Tolhuistuin, a multipurpose dining and events space in the former Shell factory canteen. Steps from the latter two attractions is the stylish new hostel ClinkNOORD (dorm rooms from €18, doubles from €76), in a refurbished 1920s building with art exhibitions and gratis stays for bands willing to perform. The 24/7 reception staff are as friendly as can be and the cosy ZincBAR and spacious library encourage travellers to set aside their smartphones and mingle. Free ferries make the five-minute ride across the IJ to the historic city centre a snap, but should you prefer to stay closer to the canals, Ecomama (dorms from €23, doubles from €84) has environmentally conscious digs – opt for the aptly named El Cheapo dorm – right by Waterlooplein. Keep an eye out for Generator Amsterdam, another design hostel opening up near Oosterpark in 2016.

Watch a canal house being 3D printed

The 3D Print Canal House. Photograph: Marije van Woerden A 15-minute stroll from NDSM Wharf, molten squiggles are being transformed into the building blocks of what will someday be a 13-room 3D Printed Canal House. Visitors can watch technology evolve during the building process; the giant KamerMaker (“room maker”) has tripled in speed since the beginning of the project and is being joined by an even more massive sibling printer. It’s a unique attraction that, at €2.50 a visit with audioguide, is also a steal. Free live music Get your classical music fix for free every Tuesday with a lunch concert at theDutch National Opera and Ballet, which celebrates its 50th anniversary next March with even more freebies. The Muziekgebouw aan ‘t IJ only has complimentary concerts once a month, but they are worth seeking out for the performances and the modernist, glassfaced structure with a sweeping panorama of the waterfront. After dark, head to Bourbon Street for rhythm and blues. Entrance is free on Mondays and every evening before 11pm, there’s a €3-€5 cover. Amble five minutes down the road to Jazz Café Alto, where performances spanning genres from salsa to soul are free all night every night. Sensibly priced drinks, a lively multigenerational crowd and a laid-back vibe make this a popular local choice.

Shop for Dutch design and vintage finds

IJ-Hallen flea market. Photograph: Nichon Glerum For price and sheer utilitarianism, the ubiquitous Dutch HEMA chain is hard to beat. To give fledgling designers a boost, the retailer hosts an annual competition in which fashion students enter for a chance to have their creations mass-produced and distributed. The city offers an abundance of vintage threads that even budget backpackers can afford. At Kiloshop wares are priced by weight, with retro Parisian dresses and other finds often coming in at under €10. Out of the string of trendy shops on Haarlemmerstraat, Rumors Vintage is a favourite for stylish coats capable of withstanding the country’s soggy weather. True bargain-hunters will want to prowl the local flea markets; head east for Dappermarkt, a grand bazaar of food and garments from the city’s Surinamese and African communities, or north for the monthly flea market at Noord’s IJ-Hallen Vlooienmarkt.

www.luxurytravelmagazine.com/amsterdam-in-the-festive-season

Amsterdam in the Festive Season December 13, 2015 - By David J. Latt

Popular in spring and summer when the tulips bloom and the sun shines brightly, now Amsterdam is a go-to-destination during the holiday season from the end of November through the middle of January. Well-known as a tourist friendly town with quality restaurants, 5-Star hotels and world class museums, in the winter when a chill settles over the canals, Amsterdam offers up imaginative events, cultural installations, the addition of skating rinks and holiday treats served up in bakeries and cafĂŠs to celebrate what the Dutch call the festive season. Amsterdam Light Festival

Two city-wide art installations are must-see experiences. Collectively called the Amsterdam Light Festival, Illuminade is designed around walking and bicycling paths throughout the city. Water Colors centers on the canals and the Amstel River. For almost two months, from November 28, 2015 to January 17, 2016, the festival will brighten the winter nights with colorful sculptures made out of lights.

The art installations make use of light in many shapes and sizes. Some are small and others are large architectural pieces, like the Amsterdam artist Ralf Westerhof’s sculpture called “Paths Crossing” I saw being installed over a canal near the Waldorf Astoria Hotel. Workmen thirty feet in the air constructed a block long sculpture over the Herengracht. Strings of differently colored lights hung in the air as if sculpted by Alexander Calder. Or Aleksandra Stratimirovic’s “Northern Lights” which stretches above the Amstel River, creating a bright curtain of luminescence. Forty artists from around the world were commissioned to create illuminated sculptures so that anyone who passes by on a bicycle, walks or (best of all for Water Colors) rides in a canal boat underneath their work will experience vibrant art pieces lighting up the dark winter sky. Sinterklaas is not Santa Claus

The festive season in Amsterdam begins in mid-November with the noisy arrival of Sinterklaas. Like Santa Claus, he has a big white beard. But the Dutch Sinterklaas does not travel in a sled pulled by reindeer. He does not live at the North Pole where elves build toys for children. As tradition has it, Sinterklaas arrives in Holland on a barge from Spain, riding Amerigo, a white horse, accompanied by his assistant, Zwarte Piet. When I was in Amsterdam, I waited for Sinterklaas along with thousands of young children and adults at the center of the old city in Dam Square. Even before he arrived, men, women and children dressed as Zwarte Piet entertained the crowds. Some sang pop songs on a stage in front of the Royal Palace. Many others handed out pepernoten, small round, spiced cookies. When Sinterklaas arrived, he led a parade with colorful marching bands and large tractors pulling handmade floats that would make any small town in America proud.

The festive season in Amsterdam is all about family. Sinterklaas is celebrated until December 5th when families gather in their homes for dinner. Children write poems and make drawings to leave for Sinterklaas next to the fireplace and, for Amerigo, they leave carrots. Tradition says that late at night while Sinterklaas and Amerigo wait on the roof, Zwarte Piet climbs down the chimney—which explains to some why his face and hands are blackened (“Zwarte”)-- to leave presents for the children to open in the morning. Typically, these are small gifts, often handmade. As the Sinterklaas parade was ending, I watched the floats and people dressed as Piet handing out pepernoten disappear around a corner. I was cold and rain clouds were closing in. It was time to find a café and recharge. Cold Weather Pleasures in Amsterdam

The Dutch know how to enjoy the winter months. Traveling around by tram, on foot or by bicycle, when they get wet or cold, they stop in a warm bar or café for something to drink and a bite to eat. Once fortified, they’ll go back out and do it all again. After I left the parade, I walked on Ultrechtsestraat south of the Princengracht canal

where I stumbled on Pata Negra (Ultrechtsestraat 124), a Spanish tapas bar. Mention this dark and cozy spot to Amsterdam locals and their eyes light up because they know it well. Sitting at the wooden bar I had a small tumbler of red wine—no need to know the vintage, grape or winery, just know that it was dry and clean tasting and lovely—a small plate of poached octopus bits in briny olive oil and a basket of freshly baked white bread with creamy garlic butter. For close to an hour, I was content to quietly enjoy my tasty little spread as I dried off and warmed up. Walking around the city is one of the great pleasures of Amsterdam. During the holiday season, you can have fun discovering small cafes like Sluizer Restaurant, the charming Dutch-French restaurant or the traditional brown bars, neighborhood bakeries, chocolatiers and cheese shops. Definitely explore the well-traveled areas around Amsterdam Centraal and the shopping in and around Dam Square. But venture more widely and do as the locals do and explore streets like Ultrechtsestraat in the area called the Nine Streets between three canals— Princengracht, Kaizersgracht and Herengracht. The shops range from upscale to off-beat, selling clothing, jewelry, cosmetics and collectables. The many cafés offer local Dutch food as well as cuisine from France, Turkey, Spain and Greece. Jenever is not gin

On the other side of town, not far from the tourist-popular area of Dam Square and Haarlemmerstraat, the narrow street called Haarlemmerdijk is a local favorite. When I was exploring Haarlemmerdijk, a fun shopping destination of small locally owned stores, I discovered a liquor store with a curious name, 2008 Wijn & Dranken (Haarlemmerdijk 59). Run by the friendly Ron Verhoeven, at ten in the morning he gave me a tasting of the uniquely Dutch liquor, jenever or genever. Often confused with gin, jenever is a bright, clean tasting distillate best enjoyed sipped neat without ice. In the spirit of the season, he offered me a tasting of jenevers manufactured by Zuidam, a well-known Dutch distillery. In small glasses, he poured different vintages. His favorite was the three year old Zuidam aged in oak. Mine was the

Jonge Graan Genever. I decided they would make great presents to share with friends at home for New Year’s Eve. I bought a bottle of each and staggered out of his shop. Turn on the Lights

For Amsterdam, after the arrival of Sinterklaas, the next big public event takes place when de Bijenkorf (Dam 1 1012 JS Amsterdam), the upscale department store in Dam Square, stages Turn on the Lights. Bicycling through the square during the day, I saw that lights were being strung on the outside of the building. I assumed Turn on the Lights was similar to a ribbon cutting ceremony. I was mistaken. What I thought was a simple flip-of-the-switch to illuminate the department store was a spectacular, one-night’s performance in the style of Cirque du Soleil. At night Dam Square was transformed into a magical world with a staccato light show, fully orchestrated sound track, smoke machines, Nutcracker soldiers on five foot tall stilts, a clown who dangled from a crane seventy feet in the air above his crew of fellow clowns and a queen in a giant dress, raised above the crowd on stilts, supported by a dozen unseen men. Close Act, the well-known Dutch theater company, performed a thirty-minute adaptation of their original production “Globe.” As the queen, Linda Jacobsen, looking very much like Angelina Jolie in Maleficent with huge horns and an evil laugh, terrorized the clowns. A war raged until the queen was vanquished. Floating high above the crowded square, the Swedish singer, Loreen, sang a pop song of aspiration, harmony and peace. The finale of the performance was her countdown to “turn on the lights.” With fireworks blazing over the building, 300,000 lights turned on, illuminating de Bijenkorf.

5-Star Hotels Add to Winter’s Pleasures

Waldorf Astoria Amsterdam Besides the city-wide entertainments and winter celebrations, Amsterdam’s 5-Star hotels offer holiday programs and transform their properties using lights, decorations and Christmas trees to enhance the experience of their holiday guests. I stayed at two of those hotels and can speak to their qualities. Waldorf Astoria Amsterdam Located on the Herengracht canal in one of Amsterdam’s most exclusive neighborhoods, the Waldorf Astoria Amsterdam is within walking distance of Ultrechtestraat and the Nine Streets shopping area. During Holland’s Golden Age in the seventeenth century, Herengracht was home to the wealthy merchant class and prominent members of city government. Opened in 2014 and constructed out of six canal houses, the interior of the Waldorf Astoria has a sleek modern look while outside the canal houses look much as they did when they were built in the late seventeenth century. In addition to enjoying the lobby, lounge and spa, make certain to visit the garden, accessed downstairs through the brasserie. The wide expanse of lawn is bordered on one side by the hotel and on the other by canal houses. In the warmer months thousands of tulips are planted in the gardens. Now, in winter, the bare trees are decorated with strings of bright bulbs that replace the absent leaves. The spare effect is beautiful. For the holidays Goldfinch Brasserie and Librije Zusje, the hotel’s 2-Michelin starred restaurant will serve special menus for Christmas and New Year’s Eve. Expect the best ingredients, prepared with exquisite care. I had a preview when I visited the brasserie for dinner. The restaurant has the casual feeling of a well-appointed lounge. Tables are well-spaced. The waitstaff is attentive. Cocktails are prepared in the Vault, the intimate bar nearby. The menu strikes a balance between French and Asian cuisines. Dishes like the roasted langoustine had a light touch. Fat, moist langoustine curled together on top of a thick rectangle of avocado. The compact design hid a complex gathering of textures and flavors. Thin disks of green apple, paper thin, added tartness. Toasted bread crumbs brought unexpected crunchiness to the dish which was flavored with a spicy tomato bouillon-curry sauce.

And, after you have wandered the city streets taking in the sights and you have enjoyed a meal or two in the hotel, it is time for a reinvigorating massage in the Guerlain Spa. The massage therapists can personalize the treatment, depending on your needs. Face, arms, hands, neck, shoulders…. Describe where you feel stressed and whether you want a deep muscular massage or something more serene and that is what the massage therapist will do. The Spa is also a full service beauty salon, offering hand and foot therapies, waxing and beauty treatments for men and women. The Hotel Sofitel Legend the Grand Amsterdam

Sofitel the Grand Amsterdam - holiday decorations Close to Dam Square, the Hotel Sofitel Legend the Grand Amsterdam, known as the Grand, is centrally located, all the better to enjoy the pleasures of the city. The first time I visited the hotel it was by canal boat. Any visitor to Amsterdam, whether a first timer or someone who knows the city well, must spend part of the time on the water. During the festive season, travel on the canals has added pleasures because of Water Colors. At the Grand the concierge can organize a trip on a canal boat for individuals or groups, with light meals and beverages served on board. How pleasant to float on a canal in the quiet darkness and then encounter a ring of radiant, blue light that surrounds and engulfs like Anita Doornhein’s “Light Wave.” Or, discover the delicate “Light Kite,” made by the Tijdmakers collective, that hangs in the air, the delicate kite, tugged by an unseen breeze. The Concierge desk can describe the many holiday performances taking place around town. And, there are plenty of opportunities to go shopping. Describe a gift you are looking for and the concierge desk will create a list of Amsterdam’s best shops. At Bridges, the hotel’s 1-Michelin stared restaurant, Bobby Rust, chef de cuisine, is one of the city’s rising stars. Classically trained, his flavorful dishes are visual delights. When the amuse bouche arrived for my dinner, there was no doubt Rust enjoys working with seafood.

Bobby Rust, chef de cuisine A foot-tall white coral fabricated on a 3-D printer arrived at the table with the chef’s “tastes” nestled in the branches. A poached razor clam was flavored with a cream made with pine nuts and a piece of oyster leaf, an aquatic lettuce. On another branch a French palourde clam was surrounded with cilantro cream, topped with toasted bread crumbs. Besides freshly caught fish and shellfish like tender langoustine flavored with curry and served on a checkerboard plate of red and green melon, the kitchen offers prime cuts of beef and veal, all paired with interesting wines. Rust likes to create surprises. Like unwrapping a gift, the first bite of a dish is only the beginning of the experience. In a dish of sole, the moist neutral tasting fish was contrasted by the crisp toasted hazelnuts on top. But like a Russian nesting doll, that first layer led to another. Beneath the sole was slowly cooked North Sea crab, shredded to release its sweetness in a goat milk beurre blanc sauce. Creating a contrast were two more gift-wrapped treats: cauliflower florets sautéed in brown butter and grapefruit bits, their acidity exploding against the fatty softness of the sole and crab. With desserts, Rust enjoys playing with familiar flavors and bringing something new to the experience. For my dinner, I ordered the chocolate Madeleine because I love chocolate and I love Madeleines. What arrived at the table certainly had both, but borrowing from the all-too-familiar molten chocolate cake, Rust had secreted hot chocolate inside. One press of the fork and that heated sweet flowed onto the plate. And yet, Rust was not content to finish the meal with a simple dessert. Scattered on top were a dozen thin white truffle slices. But there was more. Hidden underneath the warm chocolate were sautéed onions and chanterelles. Never in my experience were savory earthiness and ethereal sweetness so perfectly intertwined. For the holidays, Bridges will serve its customary menus but Rust has also created special menus planned around Christmas and New Year’s. On December 25th, a Christmas brunch will be served in the Council Chamber. The main building of the Grand has hosted many masters, not the least of which was the city council. The brunch will be accompanied by a live jazz band. For New Year’s Eve dinner, a six course meal with champagne will be a good way to celebrate the end of 2015 and to look forward to 2016. All around Amsterdam, chefs and sommeliers are readying themselves to entertain their guests during the festive season.

The Dylan, Brasserie OCCO with holiday decorations At the Dylan (Keizersgracht 384, 1016 GB Amsterdam), an upscale boutique hotel built inside connected canal houses, there will be holiday programs to celebrate the season. Chef Dennis Kuipers in his Michelin-stared restaurant Vinkeles will have special offerings on Christmas Eve, Christmas Day and New Year’s Eve when he will serve a seven course menu. In the lounge at the Dylan, the afternoon High Wine will expand from the traditional four wines paired with small plates to six. I had a preview when I visited and the choices of wines and dishes were lovely. Sitting comfortably in the wood paneled lounge, close by the gas fireplace, I enjoyed the Viognier 2014 Domaine Massiac (Minervois, France) with its floral minerality served with a fish soup that was a riff on a bouillabaisse. Flavored with tomato, a mix of mussels, squid and a crispy skin filet of mullet, the stew included local Texel Alderliefste potatoes and a cheese crostini with house made aioli. In addition to the seafood, there were small plates of goose liver, roasted pheasant breast and smoked albacore tuna and a dense, creamy dark chocolate gateau opera with coffee mousse and mascarpone sorbet. One of my favorite pairings was the simplest. A small plate of room temperature Mont d’Or cheese with fat dark raisins and a thin water biscuit was paired with Jacquére ‘Chignin’ 2014, Charles Gonnet, Savoie, France. Sommelier Marco Ijpma explained that he chose wines that were interesting, not ones found on most restaurants’ menus nor ones that most people would have in their home wine cabinets. The ‘Chignin’ for instance had a good acidity to compliment the richly creamy Mont d’Or. And, as a contrast to the cheese, the chef added raisins, which were sweet and, because they still had their seeds, provided a pleasant crunch and crackle. Sitting next to the fireplace with a steady drizzle outside, I spent several hours at the tasting, enjoying the room and watching the other guests who stopped to talk, have a glass of beer or a bottle of wine.

Ice Skating and Visiting the Museums

There have been years when the weather in Amsterdam has been considerably colder. Cold enough that the canals froze and it was easy to ice skate through town. This winter is predicted to be mild, so there will be ice skating at the Jaap Eden skating rink and in Leidseplein. One of the best is organized by Ice Amsterdam at the Museumplein in an area behind the Rijksmuseum, the Van Gogh Museum and the Stedelijk Museum. A chalet next to the rink will serve snacks and beverages. While you are in town, make certain to stop at the Museumplein to visit Amsterdam’s well-known museums: The Rijksmuseum, Stedelijk Museum Amsterdam and the Van Gogh. In addition to the permanent collections, each museum has special exhibits worth investigating. On my recent trip, at the Van Gogh Museum I saw the Vincent Van Gogh (1853-1890) and Edvard Munch (1863-1944) exhibit. The exhibit is open through the holiday season until January 17, 2016. Paintings by both artists are hung side by side along with works by their contemporaries. An informative short film introduces the two painters who never met but lived in Paris at the same time. Van Gogh knew of Munch’s work and liked it. Ten years younger, Munch admired Van Gogh to such an extent that through out his career he copied many of Van Gogh’s works, transforming them. Placed side by side, the effect is moving and a bit eerie. As the documentary makes clear, both wanted to create, in Van Gogh’s words, “heartfelt art.” The parallels between them were not just in their work. They were similar in that both were outsiders and both suffered from mental disturbances so acute they were institutionalized. Even though their personal stories are not happy, their work can be enjoyed in the context of the season. Their paintings vibrate with color and vitality and chronicle the great symphony of life—love, pain, spirituality, death and anxiety—reaffirming the glory of the human experience. Besides the world famous museums at the Museumplein, there are many smaller museums in Amsterdam well worth exploring. Some use the season to offer intimate portraits of how the holidays were celebrated in another time. The Willet-Holthuysen Museum preserves the home of Louisa Holthuysen (1824-1895) and Abraham Willet (1825-1888). The couple was devoted to one another and to the pursuit of art. They transformed a seventeenth century canal house into a nineteenth

century salon for artists, society gentlemen and ladies. From December 9, 2015 to January 6, 2016, the house will be decorated as it would have been in their time with four Christmas trees—in the ballroom, the tea room, at the end of the hallway and the dining room. In Louisa’s salon where she entertained her women friends, there will be presents for staff and her immediate family along with a collection of Christmas notes she wrote to her friends.

Food was very important at this time of year. In the kitchen and dining room of the Willet-Holthuysen Museum, Holtkamp Bakery will create dishes that would have been served at Christmas. Those treats are not available to sample, but the Holtkamp Bakery is only a ten minute walk from the museum. The cozy shop is filled with pastries, baked goods, chocolates and marzipan. For Christmas, they will make specialty desserts like kerstkrans (sweet dough puff pastry filled with almond paste and prune cream), moskovische tulband (a light yeast cake with raisins, vanilla and citron bits), sneeuwballen (fried dough with flavored fillings), foot tall Christmas trees built out of chocolates and almonds, Christmas breads filled with raisins and candied dried citron and French-style croque-en-bouche. On my final night in Amsterdam I walked through Rembrandtplein with its large outdoor cafés, the square now lined with pop-up holiday stalls selling food, beverages and small gifts. Then I headed across town through small streets decorated with holiday ornaments and on to Dam Square where de Bijenkorf was brightly illuminated and sparkling in the dark night air. I very much enjoy Amsterdam in summer when the days are long and the weather is sunny and bright. But there is something magical about Amsterdam in the winter. The festive season in Amsterdam is a warm and bright experience, a good place to enjoy the holidays.

IF YOU GO: Hotel Sofitel Legend the Grand Amsterdam, Oudezijds Voorburgwal 197, 1012 EX Amsterdam, The Netherlands, +31 20 555 3111. Waldorf Astoria Amsterdam, Herengracht 542-556, Amsterdam, 1017 CG, The Netherlands, +31-20-718 4600. The Dylan, Keizersgracht 384, 1016 GB Amsterdam, +31(0)20 530 2010. Willet-Holthuysen Museum Herengracht 605,1017 CE AMSTERDAM Holtkamp Bakery Vijzelgracht 15, 1017 HM Amsterdam, +31 (0)20-6248757. Sluizer Restaurant Utrechtsestraat 41- 45, 1017VH Amsterdam, +31 (0) 20-622 6376.

edmontonjournal.com

Amsterdam's small, unique museums not to be overlooked MICHAEL BENEDICT, POSTMEDIA NEWS 04.19.2015

Amsterdam's 17th century homes built along a growing expansion of canals has earned the city a UNESCO World Her.M A R T H A L O W R I E / F O R P O S T M E D IA N E W S

The Museum Van Loon is unique among the Sundayternoon concerts at Museum RELATED Visiting Amsterdam? Hereâ&#x20AC;&#x2122;s what you need to know

Descending the majestic staircase of this beautifully restored 17th-century Amsterdam canal house, Martine van Loon prepares to greet visitors to her family’s historic home. It is re-opening day, early April at the Museum Van Loon, after a two-month renovation that has reinvigorated the mansion still occupied by family members. (Van Loon’s daughter and grandchildren live on the remodelled top floor in what used to be the servants’ quarters.) In a city deservedly proud of three internationally renowned galleries—the Rijksmuseum, the Van Gogh and Stedelijk—Museum Van Loon is one of Amsterdam’s numerous smaller but unique museums that busy visitors often overlook. That would be their loss. At Museum Van Loon, the ground and first levels, now receiving tourists and locals alike, has received fresh coats of paint and replastering, among other touch-ups. “The cleaning turned up some surprises—we uncovered a hidden plaster face, which was the signature of the original plasterer,” says van Loon, who welcomes sightseers in at least five languages. Van Loon, for three decades the top lady-in-waiting to the Netherlands’ Queen Beatrix, is the widow of Maurits van Loon, who restored the family stately home and its gardens to their original grandeur. The premises opened to the public in 1973. The van Loons are long-standing members of the country’s social and commercial elites. Willem van Loon (1537-1618) was a co-founder of the Dutch East India Company that ushered in the Netherlands’ 17th century Golden Age. During this period, Amsterdam became one of the world’s wealthiest cities and van Loon one of its richest citizens. Rapid population growth spurred physical expansion through the construction of three concentric, spider’s-web-like canals encircling the harbour that once served an empire. New homes, including today’s Museum Van Loon, were required to devote at least half of their plots to gardens. Even today, formal gardens are just as much a part of Amsterdam’s present as the ornate and ostentatious gables favoured by the early wealthy merchant class. Every June, the city sponsors a three-day event when more than two dozen private gardens open their gates to the public. The van Loon house is an active participant in these Open Garden Days and later in the summer turns its green space into a site for traditional and modern opera performances. Museum Van Loon is unique among the restored canal houses, an area of the city recently declared a UNESCO World Heritage Site, because it still functions as a home. After hours, the van Loon family often comes downstairs to use the public rooms. “We don’t focus on history,” says the museum’s director Tonko Grever. “We are a museum of the living.” Still, there is plenty of the past in the furnishings and on the walls upon which hang some 150 family portraits by leading Dutch artists of the times. A newly discovered trove of photographs traces the city’s and the family’s more recent history. On the other side of the Kreizergracht canal, almost directly opposite Museum Van Loon, is another refurbished canal house that is carving out its own niche. Every Sunday afternoon, the Museum Geelvinck hosts a chamber music concert with well-known artists in one of the mansion’s intimate rooms. One recent recital featured a stirring performance of piano works by Mozart, Haydn and Beethoven. Pianist Marloes Wekking played the pieces on a fortepiano, the early piano of both the mansion’s and composers’ times. The salon setting, in the so-called Blue Room, overlooking the home’s formal Italian gardens, transported the audience back to an earlier time. The weekly concerts are the inspiration and passion of Dunya Verwey, who runs Museum Geelvinck along with her husband who bought the building in 1990. After extensive renovations—it had been a bank for eight decades—Museum Geelvinck opened to the public a year later.

Verwey, a veritable dynamo, tries to attend all the concerts she arranges and introduces the artists in English in deference to the handful of non-local audience members. (It seems all the Dutch speak English.) Says Verwey: “I want to showcase music from this historic home’s era. I am concerned about preserving our musical heritage.” The Van Loon and Geelvinck homes are but two of the nearly dozen Amsterdam Golden Age canal homes converted into museums, but they are the only ones reviving the grandeur of a bygone imperial era. However, the others are also worth visiting, particularly two photographic galleries—Foam and Huis Marseille—and the unique Museum of Bags and Purses, all walking distance from each other and the Van Loon and Geelvinck. Another reason to drop in: unlike the city’s famous major cultural institutions, these museums can be visited without a line-up. Says Grever: “We’re more interested in creating an intimate experience than in attracting large crowds.”

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Visiting Amsterdam? Here's what you need to know MICHAEL BENEDICT, POSTMEDIA NEWS 04.19.2015

Canal cruises provide an ideal orientation to Amsterdam, d night.I L O L A B / F O T O L I A

Amsterdam's city centre can be crowded, especially during the week when almost everyone rides a bike to work. MASSON/FOTOLIA Visiting Amsterdam poses a number of challenges. Several of them unique to this city of some 165 canals and 1,500 bridges, far more than that other European canal city, Venice. With its picturesque 17th-century canals and largely preserved architecture that has earned it aUNESCO World Heritage designation, Amsterdam is an increasingly popular destination for European and other tourists. More than six million people stayed overnight in 2013, the latest figures, a 50 per cent increase from 2000. With such numbers can come crowding, especially at the major museums, but there are ways to avoid most lineups—and reduce costs. There are two cards visitors should consider purchasing before exploring the city and its environs. The popular “I amsterdam City Card” offers free admission to some three dozen museums, including the Van Gogh andStedelijk, two of the three biggies, and other attractions that alone can cost as much as 20 euros ($27). The card, among other things, provides free rides on its efficient and clean trams and buses, 25 per cent off at some shops, restaurants and for bicycle rentals as well as a free citywide canal and river tour. Indeed, canal cruises provide an ideal orientation to the city, day or night. The old gas lamps alongside the canals and the lights above and under the arch bridges create a magical atmosphere after the sun goes down. Enhance the sunset or after-dark experience with a cocktail or dinner cruise. For a romantic evening, consider the gourmet cruise on, for one, the intimate Henry Schmitz, a 19th-century intimate teak and mahogany canal boat operated by Amsterdam Jewel Cruises. Passengers place their

orders on board, and their requests are transmitted to a restaurant on the canal for pickup during a brief stopover. “I amsterdam City Cards” can be ordered online but then have to be picked up in person at one of the two “I amsterdam Visitor Centres“—Schiphol Airport or the city’s central train station. The cost is 49 euros ($65) for a 24-hour pass, 59 euros ($79) for 48 hours or 69 euros ($92) for 72 hours. The clock starts ticking when the card is first used. For museum lovers, an alternative is the Museum Card that provides free entry to more than 400 museums throughout the Netherlands. This card covers all the major museums on the “I amsterdam City Card,” but also includes the Anne Frank House, one of the city’s most popular attractions (see below), and the third major museum, the Rijksmuseum, which are not included with the “I amsterdam card,” except for a 2.5 euro discount on the latter’s 17.5 euro admission. The Museum Card costs 59.9 euros ($80) for adults and 32.45 euros ($43) for under18s, and is valid for an entire year. It can be purchased at the participating museums. One considerable benefit of a Museum Card is special, shorter line-ups, a huge plus at the major museums—there is no dedicated line for “I amsterdam” cardholders. Another tactic to avoid lineups is to book online for a specific time and day. That’s about the only way to comfortably visit the Anne Frank House where the blocks-long wait can be three hours or more during peak periods, rain or shine. But to secure a time at the Anne Frank House, you may have to book days or weeks in advance. Amsterdam’s city centre can be crowded, especially during the week when almost everyone rides a bike to work. There are more bicycles in Amsterdam, some 880,000, than there are people, just over 800,000. Cyclists are generally polite and travel at moderate speeds, all but eliminating the possibility of collisions despite the absence of stop signs and almost all traffic lights. However, the real problem occurs after the riders get off their bikes. They park them everywhere, especially on the sidewalks, most of which along the canals are quite narrow to begin with. Even when empty, these sidewalks can accommodate only two abreast. But many become so jammed with parked bikes during business hours that pedestrians are forced into the almost equally narrow streets. There, they compete for space with the cyclists and the occasional car that is brave enough to venture into this congestion. Pedestrians beware—remember to look both ways and behind you. One solution: if you can’t beat them, join them. Rent a bike for your visit. There are a lot of options, all reasonably priced.

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Going Dutch: the 7 coolest places to take a date in Amsterdam Boy-on-boy boat cruises, girl-on-girl tandem bike rides – the Netherlands capital boasts a plethora of out-of-the-box date ideas

Image: Wikipedia Amsterdam is one of the world's most romantic cities 27 June 2015 by Jamie Tabberer Amsterdam is known for a lot of things. Hedonism. Its unparalleled art scene. The moving Anne Frank House and the rousing Van Gogh Museum. For being a cyclist’s paradise. For raining a lot. But I for one never saw it as a particularly romantic destination. However, a recent springtime visit (arriving on Valentine’s Day no less) put paid to that… Set against a backdrop of stunning, unbroken sunshine and clear, crisp, velvet black nights, I found myself struck by Cupid’s Arrow. With the weather just so, the Netherlands capital – all winding canals and cobbled streets, illuminated by the the soft, golden glow of street lamps – is the perfect place to get lost in love. The city, founded by fisherman along the River Amstel in 13th century, has a population of almost 800,000, lending it a sense of accessibility and intimacy: the popularity of cycling means there’s little road traffic. There’s space to breath – and with our seven foolproof date ideas, for crushes to prosper…

Read this and get lucky!

1) Explore the city on a tandem bicycle Two become one on a gorgeous, scenic bike ride – what could be lovelier?! Head to MacBike for decent rental rates (from â‚¬15 for three hours).

Photo: Amsterdam Marketing 2) Cuddle up on a canal cruise Absolutely essential. For a free canal cruise, plus many more city-wide offers and discounts, pick up the I amsterdam City Card; available for 24, 48 or 72 hours, it also includes unlimited use of the public transport system and a detailed city map. From â‚¬49.

Photo: Amsterdam Marketing 3) Admire nature in Vondelpark Gorgeous flowers are synonymous with the Netherlands, and the 120 acre Vondelpark, opened in 1865, boasts an array of colourful tulips and sumptuous roses (depending on the season of your visit). Air out that picnic blanket and chill the pink Champagne…

Photo: John Lewis Marshall 4) Impress your beau with your cultural expertise at the Rijksmuseum You’ll find plenty of intense emotions on display at the Rijksmuseum, the city’s premier arts and history hub, founded in 1800. Take in masterpieces by Rembrandt and Johannes Vermeer; check out Portrait of a Young Couple by Frans Hals and The Love Letter by Johannes Vermeer; or, if your love affair goes awry, A Mother Delousing Her Child’s Hair by Pieter de Hooch – that should send them packing.

Photo: Martin Kuijper 5) Catch a movie at Tuschinski Treat your better half like a film star with a visit to the stunning Tuschinski theatre, which reminded us of the iconic Castro Theatre in San Francisco. An Art Deco masterpiece designed by Hijman Louis de Jong in 1921, itâ&#x20AC;&#x2122;s a winning mix of European unconventionality and Old Hollywood glamour.

Photo: view from the Staalmeestersbrug Love Lock Bridge, and the Zuiderkerk by Jos van Straalen,www.jvsphoto.nl 6) Steal a kiss on the Staalmeestersbrug Love Lock Bridge The Staalmeestersbrug is a charming wooden structure decorated with specially engraved padlocks, forever symbolizing couplesâ&#x20AC;&#x2122; commitment to each other (or at least until a local authority removes them!). The bridge also offers lovebirds a fantastic photo op: the Groenburgwal canal [above] and the Zuiderkerk, a charming 17th-century church are in the background. An essential stop off on your Amsterdam love-in.

Photo: De Kas 7) Dinner at De Kas Far and away the coolest restaurant in Amsterdam, almost all the ingredients used by De Kasare grown on-site in gardens and greenhouses, thus all of its dishes taste impossibly fresh. Nestling the corner of the lovely Park Frankendael, head to this giant conservatory-style eatery at sunset to dine with your lover through orange, dappled sunlight. To read our full review of the restaurant, click here. Where to stay

art’otel Located a hop and a skip from the grand Amsterdam Centraal railway station, the art’otel is as luxurious and unique a stopover as they come. The rooms are sleek, stylish and spacious, and if the floating sperm sculptures hanging outside (yes, really) don’t get you in the mood for love, nothing will. Prins Hendrikkade 33, 1012 TM Amsterdam, Netherlands +31 20 719 7200

Hotel de Hallen This decidedly hipster stopover caters for the fast and fashionable: a laid-back but ultramodern tram depot conversion with 55 rooms over two levels. There was no snooty service to report however, and we were especially impressed with the bright, breezy, helpful manner of the reception staff. Our room was modestly-sized but cosy, featuring clean, minimalist decor in shades of pale cream and slate grey. The extensive breakfast buffet was of sublime quality and had us deliberating between an evening meal at the hotelâ&#x20AC;&#x2122;s restaurant and Foodhallen â&#x20AC;&#x201C; a bustling indoor world food market, which is part of the same building (we opted for the latter in the end). The super cool De Hallen complex also features a cinema, a library and boutiquey shops. Bellamyplein 47, 1053 AT Amsterdam, Netherlands +31 20 515 045

Hotel JL no 76 The 39-room Hotel JL no 76 impresses with its comparitve affordability and enviable location,situated a stoneâ&#x20AC;&#x2122;s throw from the Rijksmuseum, the Van Gogh Museum and Vondelpark.Thereâ&#x20AC;&#x2122;s also a direct bus to the aiport from right around the corner; useful for those with early flights to think about. Our again modestly-sized room boasted a funky design, superior quality cotton sheets and a huge flatscreen TV. The raindance shower was excellent The service, meanwhile, was friendly and informal, and extends to an honour system in the lobby, where guests can help themselves to snacks and a well-stocked fridge. Jan Luijkenstraat 76, 1071 CT Amsterdam, Netherlands +31 20 515 0453 With thanks to I Amsterdam/Amsterdam Marketing

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REVIEW: De Kas, Amsterdam A Dutch greenhouse/concept restaurant that will ruin vegetables for you forever – and still it feels understated

De Kas is one of Amsterdam's most stylish eateries 29 June 2015 by Jamie Tabberer

Am I the only one who responds to the words ‘locally-sourced ingredients’ with an unconvinced eye-roll? Well, consider my cynicism (towards the concept, not the countless pretentious restaurants who feign allegiance to it) obliterated. De Kas – a hip, relaxed eatery in Amsterdam’s Park Frankendael, housed in a giant conservatory structure, thus bathed in natural light – takes the idea and runs with it. Its delightfully fresh, organic fruits and vegetables are grown on-site, and its dishes are executed with such love and care, it feels almost unspeakably brutal to eat them. We stopped by one brisk, sunny afternoon in February, our curiosity immediately ignited by the thoughtful intricacies of the light five-course menu. Leading the charge was a thick, woody chicory soup with caramelized chicory, smoked almonds, Messenklever cheese and baked chicory root. It will remain, for many moons to come, the best starter I’ve ever eaten.

I’ve had raw chicory before, but in all honesty had forgotten what it was (in case you’re wondering, it’s a salad leaf), and in this pungent, sinewy, sugary form, bitty with crushed nuts and cheese, I had my first ‘what is this?’ culinary moment in years. This was followed by a delightful mini salad of smoked apple and fermented rhubarb, paired with crunchy celeriac granola and hazelnut, celeriac creme plus roasted celeriac and radish. A crucial quality of De Kas is its expert treatment of vegetables. They’re either served utterly fresh – in dainty, easily edible portions, such as the aforementioned – or cooked so gently they retain their structure and crunch; no horrible green mush here. Moving into mains territory, the cannelloni of tender Baambrugge pork fillet (provided by local farmers) with fennel, green cabbage, brown Shimeiji mushrooms, a tiny portion of confit pork belly and a fennel balsamic vinaigrette was satisfying, but the fluffy red perch that followed, served with long, zingy roasted carrots, packed more of a punch. A sauerkraut accompaniment, meanwhile, with its too-overpowering taste compared to the delicate flavors elsewhere, pushed my relationship with vegetables (particularly cabbage) to the limit, proving too much for me. Dessert was a small portion of glorious caramelized beetroot and blood orange trifle, padded out with chocolate crumble and finished with yogurt foam and blood orange sorbet – perfect with a glass of pale rosé. The colors of the dessert were especially extraordinary – and none of them artificial! My only gripe would be that it was a touch watery, but still delicious. Upon concluding my meal, it occurred to me that despite the modestly-sized portions and swift, efficient service between courses, I’d been dining for a considerable amount of time. What with the pleasant surroundings and the beauty of the food, De Kas forces you to slow down, and truly experience your meal: admire the construction on your plate, slowly consider every mouthful. The fact is, De Kas has genuinely changed the way I see food, and I’ve never said this about a restaurant before. Thus, I’ll be judging all restaurants by its standard, for the forseeable future at least. De Kas, Kamerlingh Onneslaan 3, 1097 DE Amsterdam, Netherlands www.restaurantdekas.nl

forbes.com/not-the-typical-amsterdam-museum

Forbes/Travel JUN 30, 2015 Not The Typical Amsterdam Museum: A Jewel Box Devoted to Purses

Laurie Werner CONTRIBUTOR I cover singular, luxury travel and food experiences around the world

Gallery Amsterdam Handbag Museum

“My mother was looking for a millionaire,” explains Sigrid Ivo, director of Amsterdam’s gem of a museum, The Museum of Bags and Purses, located in a 17th century house on the city’s most exclusive canal, Herengracht, near the Golden Bend. Specifically, her mother Hendrikje needed a financial white knight in order to move and enlarge the original museum which she as an antique dealer and collector had assembled in the city suburb of Amstelveen. One day Henk van den Broek, a member of the family that owned the pharmacy giant Dirk van den Broek, wandered in to the museum and impressed by the scope and quality of the bags offered to buy a building in the center of town to house the collection. The 5000 bags, of which 1500 are displayed at any one time, moved in after a year of the patrician house’s restoration. You enter through a gift shop, typical for a museum, but in this case a treasure trove of contemporary bags many in whimsical designs created by Dutch fashion forward designers. The history is upstairs, everything from 16th century velvet hanging bags to 19th century souvenir bags decorated with scenes from around the world, jeweled turn of the 20th century minaudieres, a bag with a working phone on the outside, Judith Leiber’s evening bag in the shape of a cupcake glittering in crystals. There are celebrity bags, among them two belonging to Elizabeth Taylor and Madonna, men’s bags, the subject of a forthcoming exhibit, plus a current exhibit centered on over the top, outrageous/ugly bags. The collection is the largest collection devoted to handbags in the world and even those who don’t carry one, come in to see the sheer artistry on display. The frescoed rooms on the first floor are also the setting for an atypical high tea: the scones and tea selection are familiar but if you order the fashion tea, the pastries are in the form of Chanel bags (vanilla cake with marzipan), Moschino bonbons (filled with passion fruit cream) and cinnamon covered shoes donated by Bette Midler to the collection (with marzipan flowers and filled with caramel.)

www.forbes.com/where-to-eat-in-amsterdam-now

Forbes/Travel JUN 30, 2015 Where to Eat in Amsterdam Now: A Night at Rijks

Gallery Rijks Restaurant Launch Gallery 7 images

Laurie Werner CONTRIBUTOR I cover singular, luxury travel and food experiences around the world “This was part of the museum, ‘The Night Watch’ was right over there,” said Loek Beeren, the general manager of the restaurant Rijks, pointing to one of the walls of the restaurant at Amsterdam’s iconic Rijksmuseum which reopened two years ago after a 10 year renovation. With the new museum galleries in place and Rembrandt’s masterpiece back in its prime location, this space opened as a restaurant last fall. The trio of young Dutch chefs Jos Timmer, Wim de Beer and Joris Bijdendijk, all from other Amsterdam highly regarded restaurants, man the farm to table kitchen with guest chefs such as South Africa’s Margot Janse coming in for limited appearances. With the opening of the terrace, there’s a Sunday roast style barbecue on offer but the heart of the menu is the group of small dishes that in a group of three or four comprise a delicious complete meal and as artistic in composition as a restaurant attached to an art museum should. Selecting is difficult, as I heard a group of Americans at the next table debate at length. My choice was easy: roasted langoustine with tail curry cream,trout eggs and crispy glass noodles that was tender, crunchy, smooth and slightly spicy all at the same time, followed by Green gazpacho with avocado, pomegranate, bok choy, puffed millet and burrata that was so beautiful I hated to disturb it. Lobster and razor clam with ravioli of green radish and sautéed string beans with coconut bisque was a bit foamy but sensational, full of complimentary flavors and textures. White asparagus, still in season due to the recent chilly weather, and cooked to the perfect degree of firmness, mixed with morel duxelles, poached egg yolk and sea lavender was sweet and earthy. For dessert, I picked the final course of the barbecue menu—pineapple roasted with rum with a caramel/chocolate sauce–a very good choice. Apart from the terrace, the dining room is sleek and sophisticated , in blue grey tones accented by oak and marble; serious but not too serious. The service is professional and knowledgeable but not intrusive, adding up to an altogether pleasing experience. As I’ve advised friends heading to the city, even if you’re not going to the museum, don’t miss lunch or dinner at the restaurant next door.

forbes.com/where-to-stay-now-on-the-canals

Forbes/Travel JUL 30, 2015 Amsterdam Is Booming: Where to Stay Now on the Canals

Laurie Werner CONTRIBUTOR I cover singular, luxury travel and food experiences around the world In the last few years, Amsterdam has transformed from a quiet, postcard perfect town of meandering canals traversed mostly by bicycles instead of cars. The bicycles are still there and are everywhere (look both ways when you cross a street; they don’t stop) but with the major museums, theRijksmuseum, The Van Gogh Museum and the Stedelijk Museum Amsterdam all reopening after major renovations, new hotels opening and others on the way, there seems to be more energy in the city—and more tourists everywhere, even well past the usual high season. On the ring of canals, the UNESCO World Heritage designated and still the city’s most iconic draw, the Herengracht Canal was lined with the lavish houses of the city’s wealthiest merchants in the 17th century. Six houses from that century and the 18th were combined to form the Waldorf Astoria Amsterdam which opened in the city last year in a prime spot and was quickly acknowledged as the best luxury hotel in town. Its gilded history is on view as soon as you enter: the grand wooden staircase designed by Louis XIV’s architect, the lavish carved plasterwork including a portrait of the woman whose fortune financed the house. There are 5000 tulips in the garden, the city’s largest private garden, and the salon facing it, named the Waldorf trademark Peacock Alley, is the preferred destination for afternoon tea. (If you’re not doing the fashion tea in the Museum of Bags and Purses Museum across the canal. ) Upstairs, the rooms are decorated in Vermeer slate blues and grays in a traditional style but with a slightly contemporary edge. The best feature, though, might be the wide windows affording panoramic views of the canal boats gliding by. Downstairs, the Michelin two star restaurant Librije’s Zusje Amsterdam is one of the city’s most in demand tables; being a guest here is a help for gaining access. Vault, a bar is exactly that, a hideaway in a bank vault since that building was a bank in a previous life. And there’s a pool, not that common in the city’s hotels. If you want to feel a part of the city’s golden age, this hotel is the place to stay. The Andaz Amsterdam, Prinsengracht could not be more different. As a new building, 1970′s vintage, and a former library, it’s a modern inclusion between traditional canal houses on the outer ring, the Prinsengracht. And as designed by Marcel Wanders, it’s almost a hallucinogenic vision of new Dutch design—lipstick red chairs shaped like tulips, a video screen flashing images ranging from Japanese woman to the late actor Philip Seymour Hoffman, bedazzled rings suspended from the ceiling above giant gold bells. As soon as guests enter, they invariably smile at the wildness of it all. The rooms can be small but they’re cleverly designed with all space utilized—including the walls surrounding the toilet filled with historical and amusing notes about the city.

“So you don’t have to bring in anything to read,” as one of the staff explained. But apart from the whimsy and the hipness associated with the Andaz brand, this is a serious hotel, even evidenced in the breakfast buffet featuring the most variety and highest quality ingredients that I encountered in the city. The staff was also sharp and knowledgeable with recommendations. I first stayed at The Dylan Amsterdam in the late 90’s when it was known as Blake’s, an outpost ofAnouska Hempel’s idiosyncratic, theatrically decorated hotel in London. The design was pretty bold here too and often took precedence over function: I remember nervously trying to get to sleep with two blue and white ceramic pots balanced on, but not attached to, beams over my head. After a takeover, a renaming and a bit of a redesign, the overall look is calmer than the original (and in the case of newly renovated rooms aimed at business travelers—containing desks, not found in the original rooms— sometimes a bit too calm and generic). Some of the rooms also smell a bit musty and unlike the other two hotels, the buildings, recessed from the canal, don’t have many rooms with water views. What the hotel does have is great character—in the 1600’s, it housed a theater, and later after a fire and rebuilding in the 18th century, a Catholic charity; ovens from that century used to bake bread for the Catholic office are still on view in the sunken dining room of the restaurant Vinkeles. Even better is the open courtyard for cocktails, afternoon tea or their specialty, High Wine between 3 and 5 PM in which four wines are paired with coordinated gourmet bites. Currently undergoing a renovation (it needed it) with the first of the new rooms available early next year, the Pulitzer Amsterdam is one of the larger of the canal hotels, with 25 separate 17th century houses cobbled together, fronting both the Prinsengracht and Keizergracht canals. The new style will be sleek with a slate blue color scheme and feels both historic and atmospheric but fresh.. It has the potential to be one of the best in town when it’s all done. While in Amsterdam, it’s possible to do a day trip, or even a several hour trip, to one of the other cities in the Netherlands—they’re not that far away and the trains are efficient and easy to negotiate. I went to The Hague for the morning to look at the Art Nouveau architecture—the city has one of the best collections of that style in Europe—and to see the gem like museum the Mauritshuis with its star attraction Vermeer’s Girl With a Pearl Earring. It’s a 50 minute train ride and you can easily be back in town for lunch. If it’s a Friday or Sunday (the only days they serve lunch and if not, go for dinner),&samhoud places, very close to Centraal Station, has a young, very creative chef, Moshik Roth, and as a special tie-in with the Van Gogh Museum, is doing a special Van Gogh menu, using the colors that the artist employed (example: for orange yellow/saffron: anjou pigeon with mandarin, corn, saffron sabayon and fenugreek jus.) He has a real talent for

combining flavors and the presentations are, indeed, art. This menu runs through the end of the year and the regular menu impresses as well. How to Get There: KLM recently upgraded its World Business Class with impressive results: lie flat seats now on par with the other carriers, very professional crews and really impressive cuisine: on my flights excellent dishes such as tuna tataki and quinoa salad with watermelon and smoked string bean sauce. Plus, Schiphol Airport is generally acknowledged as one of the most user friendly in the world. (And it has the raffish, innovative CitizenM Schiphol Airport on site for early departures; itâ&#x20AC;&#x2122;s a real change from the typical airport hotel.)

Publicaties Nederlands Perdiner

Amsterdamse School 100 jaar

Fot o: Foto Marcel Koppen

De beraadzaal van Amrâth.Bekijk Fotoserie

AMSTERDAM - Jonge architecten morrelden honderd jaar geleden aan de gevestigde orde. Een nieuwe bouwstijl borrelde op in creatieve breinen met expressieve en fantastische vormen. De Amsterdamse School was geboren, maar bestaat die Amsterdamse School wel? Door Rien Florisr.floris@hollandmediacombinatie.nl - 6-1-2016, 15:34 (Update 6-1-2016, 15:41)

,,Iemand heeft de bouwstijl honderd jaar geleden Amsterdamse School genoemd en als je iets een naam geeft, bestaat het’’, zegt Vladimir Stissi hoogleraar aan de Universiteit van Amsterdam. Zijn vader is Italiaans, zijn moeder volbloed Amsterdams. Vladimir zelf is hoogleraar klassieke archeologie en heeft een zwak voor de Amsterdamse School.

Stissi deed een studie naar de Amsterdamse sociale woningbouw tussen 1909 en 1942 (het Mekka van de volkshuisvesting). Hoe die naam Amsterdamse School is ontstaan, is een beetje een raadsel. ,,Het was eigenlijk een bundeling van architecten als Staal, Kramer en Wijdeveld. Berlage had het aardig gedaan met die beurs, maar het kon beter vonden ze. Het Scheepvaarthuis dat van 1912-1916 verrees van de hand van Van der Meij was het eerste grote wapenfeit en toen kwam die naam Amsterdamse School in zwang.’’

Vijf sterren In 1983 vestigde het Gemeente Vervoerbedrijf Amsterdam zich in het Scheepvaarthuis. In 2007 opende hier het vijf sterren Grand Hotel Amrâth Amsterdam de deuren. Nieuw leven voor een prachtgebouw dat vanaf 1912 onder leiding van Joan Melchior van der Meij (winnaar van de Prix de Rome) als een totaalkunstwerk werd gebouwd; samen met Piet Kramer en Michel de Klerk. Architectuur, beeldende kunst en kunstnijverheid gaan hand in hand in dit gebouw met prachtig siersmeedwerk en glas in lood. De detaillering van het gebouw verwijst veelvuldig naar handel en scheepvaart. ,,Eigenlijk is het een soort bedrijfsverzamelgebouw waar zes rederijen zich in 1916 vestigden. In de scheepvaart kwamen in die periode bakken geld binnen, maar vanwege de Eerste Wereldoorlog kon je bijna nergens investeren. Dus staken ze het in onroerend goed.’’

On-Hollands Het gist begin twintigste eeuw in Amsterdam. Jonge ontwerpers, kunstenaars, architecten breken met de soberheid van het rationalisme. Onder aanvoering van Michel de Klerk wordt on-Hollands het expressionisme omarmd. Museum Het Schip omschrijft het zo: ,,Strenge, strakke lijnen worden ingeruild voor ritmische, golvende patronen. Bakstenen, dakpannen, riet en hout geven de wooncomplexen, huizen en kantoren een warme uitstraling. Originele details in gevels en interieurs onderstrepen het speelse karakter.’’ Stissi: ,,Er was een filosofie van een mooie nieuwe wereld een nieuwe toekomst. Dat uitten architecten ook in de sociale woningbouw van die tijd.’’

Arbeiderspaleizen Maar de meeste Amsterdamse School-woningen werden volgens Stissi gebouwd door particulieren. Al zijn er uitzonderingen zoals de 'arbeiderspaleizen' van Michel de Klerk in de Spaarndammerbuurt waar nu museum Het Schip in is gevestigd.

’Niets is mooi genoeg voor de arbeider die al zo lang zonder schoonheid heeft moeten leven’, is een leus uit die tijd. Sinds kort prijkt het Schip op de lijst van 100 interessantste gebouwen ter wereld (samengesteld door de Belgische krant de Tijd). ,,De Amsterdamse School bleef niet beperkt tot de hoofdstad. Ook buiten Amsterdam verrezen Amsterdamse Schoolpanden’’, zegt Stissi. Zoals de doopsgezinde kerk in Aalsmeer van Staal, de bloemenveiling en het woonhuis Barendsen van De Klerk in Aalsmeer, villa de Ark van Staal onderdeel van Park Meerwijk in Bergen (een initiatief van de Amsterdamse tegelhandelaar Arnold Heystee), Benedien van Wijdeveld in Naarden, Endymion van Wijdeveld in Bloemendaal en de gereformeerde kerk van Reitsma in Andijk. Dat de stijl na een eeuw nog steeds aanspreekt, mag blijken uit de revival van de Amsterdamse School bij nieuwbouwwijken waar aan historiserend bouwen wordt gedaan.

Nostalgisch Stissi daarover: ,,Het lijkt erop dat een bouwstijl die naar de Amsterdamse School verwijst als nostalgisch en vertrouwd wordt ervaren zonder tuttig en ouderwets te worden. Dergelijke jaren dertig-huizen zijn degelijk en strak, maar geen saaie blokkendozen, Nederlands maar geen Volendam. Niet helemaal de revolutie die de Amsterdamse School-architecten voor ogen hadden misschien, maar wel weer anders dan lang de regel was.’’ Online artikel: http://www.noordhollandsdagblad.nl/stadstreek/metropool/article27690066.ece/Amste rdamse-School-100-jaar_?utm_source=dlvr.it&utm_medium=twitter

Publicaties Noord Holland Persreizen

Caravan & Camper (ITA)

Paese: it

Tipo media: Magazine

Pagina: 188-190

Autore: Silvana Benedetti

Diffusione: 50500

01 Settembre 2015 - 50468

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Dove (ITA)

Paese: it

Tipo media: Magazine

Pagina: 64-65

Autore: Barbara Lacchini

Readership: 489000 Diffusione: 77956

01 Settembre 2015 - 50009

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Warum es sich lohnt, im Herbst nochmal ans Meer zu fahren 19. OKTOBER 2015 | MAMA CHILLT

Muschelburgen bauen, Pfannkuchen essen, sich um den Wind um die Nase wehen lassen: Genau, wir waren am Wochenende in Holland. Zandvoort und Haarlem sind ideal, um Stadt- und Strandurlaub zu verbinden. Die Region ist wie gemacht für das Reisen mit Kindern. (Kooperation) Von Köln aus ist man in etwa drei Stunden in Haarlem. Ich war vorher noch nie dort und hatte die Stadt bisher nicht wirklich auf dem Schirm, das allerdings völlig zu Unrecht. Die ehemalige Brauer- und Druckerstadt ist schnuckelig und sehenswert: viele kleine, außergewöhnliche Geschäfte und Cafés, spannende Museen (Alte Meister im Frans Hals Museum zum Beispiel), hübsche Gassen und viel Wasser drum herum. Für ältere Kinder gibt es Stadtrallyes und spezielle Führungen. Die Ausstellung „Puppenhäuser im Spotlight“ ist noch bis Juli 2016 im Frans Hals-Museum zu sehen, für Kinder aller Altersklassen wird hier eine Schnitzeljagd angeboten. Samstags gibt es vormittags vor der Kirche in der City einen riesigen Markt, der dieses Jahr zum besten der Niederlande gekürt worden ist.

Auch die Auswahl an Restaurants in Haarlem ist groß, wir haben im Het Veerkwartiergegessen. Das Restaurant-Café liegt etwas außerhalb der Stadt sehr idyllisch an einem See. Man sitzt in einem großen Glashaus neben vielen Pflanzen, alles ist sehr liebevoll im Vintage-Stil eingerichtet. Merel Janssen, die Besitzerin hat mir erzählt, dass

sie erst vor drei Monaten eröffnet haben – und zwar allein mit der Hilfe von Crowdfunding. Auch die komplette Einrichtung – Stühle, Teppiche, Tische – wurde von Freunden gespendet. Gekocht wird frisch mit saisonalen Zutaten. Mein Mann, der sonst nicht allzuviel von der holländischen Küche hält, schwärmt immer noch von seinem Kalbsgericht. Auch verschiedene Kinderteller werden angeboten.

Übernachtet haben wir in Zandvoort und von dort aus ist man mit dem Zug in zehn Minuten in Haarlem. Das ist wirklich praktisch, weil man dann nicht teuer parken muss. Hin- und Rückfahrt kosten 5,40 Euro, der Zug fährt jede halbe Stunde. Wer es noch städtischer mag, ist von Haarlem auch in 20 Minuten in Amsterdam mit dem Zug. Aber zu gucken und zu erleben gibt es in Haarlem und Zaandvoort definitiv genug für ein Wochenende – oder sogar für eine ganze Woche.

Zandvoort liegt direkt am Meer und das ist für einen Trip mit Kindern natürlich ideal. Am Strand lassen sich stundenlang Muscheln sammeln, das geht auch mit Mütze, dicker Jacke und Matschhose. Aber in dieser Ecke Nordhollands gibt es noch mehr Highlights als nur den Strand. Auf unserer Wanderung durch die „Amsterdamer Waterleidings-Dünen“ (direkt am Ortsausgang) konnten wir rund 20 Hirsche aus nächster Nähe beobachten. Die Tiere laufen frei durch das Naturschutzgebiet, röhren und kämpfen. Ein Führer hat uns die besten Plätze gezeigt, in gebührendem Abstand versteht sich, ohne uns in Gefahr zu bringen oder die Tiere zu stören. Die Führungen sind auch für Kinder spannend und werden regelmäßig vom Touristenzentrum VVVangeboten. Man kann aber auch auf

eigene Faust durch das Waldgebiet wandern. Besonders jetzt im Herbst ist das eindrucksvoll.

Wer danach hungrig geworden ist, hat in Zandvoort die Qual der Wahl. Indonesisch, Italienisch oder doch lieber eine Portion Kibbeling an der Fischbude am Strand? Wir waren im Pfannkuchenhaus „De lachende Zeerover“ und wirklich angetan von der gemütlichen Einrichtung (man fühlt sich wie auf einem Piratenschiff) und dem Essen. Tipp: Der Pfannkuchen „Kreiennest“ mit Ziegenkäse, Pinienkernen und Honig für 12,95 Euro. Direkt neben der Bar steht eine große Kinderküche – und ein hoher Turm mit ganz viel neuem, noch verschweißtem Spielzeug. „Die sind ja mal wieder geschäftstüchtig, die Holländer“, dachte ich zuerst. „Verkaufen hier direkt die Spielsachen für die Kids“. Aber nix da, jedes Kind darf sich nach seinem Pfannkuchen ein Gratis-Geschenk vom Regal aussuchen. Und das sind nicht dann nicht nur drei Ballons wie in anderen Restaurants üblich, sondern richtig dicke Pakete mit einem großen Auto oder einer Prinzessinnenpuppe zum Beispiel. Für den Preis von etwa 7,95 Euro für einen Kinderpfannkuchen wirklich mehr als ok. Kein Wunder, wenn das Kind beim nächsten Zandvoort-Urlaub wieder Pfannkuchen essen will.

Mit dem Essen hatten wir dieses Mal wirklich Glück, das war bisher nicht in jedem unserer Holland-Urlaube so. Auch das Frühstücksbuffet im Zandvoorter „Center Parcs Strandhotel“ war mehr als üppig bestückt mit Croissants, Rührei, Smoothies, Pfannkuchen, Obst und vielem mehr. Zu empfehlen sind auch die frischen, selbstgemachten Pommes von „Het Plein Fastfood“ in Zandvoort-City und die Heringsbrötchen am Fisch-Foodtruck „Fish and more“ in Standnähe. Smakelijk! Wer mit Kindern kommt (egal ob klein oder groß), sollte sich auf jeden Fall das JuttersMuseum (Strandräubermuseum) anschauen. Der Eintritt ist frei und gezeigt wird alles, was in den vergangenen Jahren am Strand angespült wurde. Nicht nur leere Flaschen und Bierdosen, auch Schmuck, gefüllte Urnen und sogar ein Teil einer Marsrakete. Ein spannendes Sammelsurium, alles wird liebevoll sortiert von 12 freiwilligen Helfern. Und immer noch wird Strandgut angenommen, wer an der Küste einen Schatz gefunden hat, darf ihn gerne vorbei bringen.

Besonders gefallen hat uns, dass man in dieser Region Stadt-, Strand- und Natururlaub optimal verbinden kann, sogar ganz unkompliziert mit dem öffentlichen Nahverkehr. Beeindruckend, dass es hier noch so viel quasi unberührte Natur gibt – und das in einer

Metropolregion, nur wenige Kilometer von Amsterdam entfernt. Die Dünenlandschaft kann man besonders gut bei einer Radtour durch den Nationalpark ZuidKennemerlanderleben, auch auf eigene Faust. Gratis-Karten gibt es beim VVV, mit nummerierten Knotenpunkten auf der Karte und am Wegesrand. So kann man der gewählten Route ganz leicht folgen.

Herzlichen Dank an das Niederländische Büro für Tourismus und Convention und an Amsterdam Marketing. Hier noch ein Buchtipp, ein Reiseführer, dessen aktualisierte Auflage gerade erschienen und wirklich informativ ist: Hollands Küste mit Kindern von Monika Diepstraten, Peter Meyer Verlag, 16 Euro.

http://mamachillt.com/2015/10/19/ansmeerimherbst/

LUTON TODAY - Travel: North Hollandâ&#x20AC;&#x2122;s best kept secret

De Adriaan Windmill in Haarlem By Alan Wooding 14:44 Monday 21 December 2015 Charity appeared to be the biggest winner as I stood and cheered around 200 men, women and children as they raced around Haarlemâ&#x20AC;&#x2122;s cobbled Grote Markt dressed in snazzy Santa Claus outfits last weekend. Amid shrieks of laughter and joy, the more serious side to the evening helped swell the local coffers, the runners urged on by family members and well wishers before they raced into the nearby bars which were filled to overflowing until well into the wee small hours.

Haarlem With the terror threat still active in neighbouring Belgium following last month’s massacre in Paris, in the Netherlands the Christmas spirit is in full flow with markets and festivities taking place in most towns and cities. Rather than stay in bustling Amsterdam, I headed instead to Haarlem, the provincial capital of North Holland and a city that attracts far fewer tourists but which offers a much cheaper alternative on a three-day break. Having flown into Amsterdam’s Schiphol Airport from London-Luton on the mid-morning easyJet flight, to reach Haarlem I headed towards the country’s capital on one of the frequent express trains before changing at Amsterdam Sloterdijk to catch the local Sprinter service which terminates on the coast at nearby Zandvoort. Booking into the Golden Tulip Lion d’Or which looks out over a large square, the four-star hotel is just metres from the city’s art nouveau train station, the square itself doubling as a busy bus terminus.

A view of Haarlem The Lion d’Or is a classic city hotel with 34 comfortable bedrooms while the building itself actually dates back to 1810. It is very convenient for the city’s large shopping area and its entertainment district while it also offers a superb tasty breakfast which set me up nicely for a day of sightseeing. Directly opposite the hotel’s entrance is an impressive bronze statue of Haarlem’s heroes, Captain Wigbolt Ripperda and Kenau Simonsdochter Hasselaer, the pair having helped defend the city from the Spanish between 1572 and 1573. Meanwhile next to the railway station there’s the largest underground cycle park in the whole country. Approximately 150,000 people live in Haarlem which makes it among the Netherlands’ ten largest cities and with Amsterdam a mere 15 minute train ride away (it costs €8.20 return), during the week it’s rather busy commuter belt territory. Heading off into the heart of the city and bypassing the Grote Markt – the aforementioned cobbled market square which is dominated by the enormous St Bavo’s Church – I had a pre-arranged meeting with Michel Hommel at the world famous Teylers Museum.

Top quality food served in the town Overlooking the Binnen Spaarne river, the 18th Century museum is the oldest in the Netherlands. It was built in 1784 thanks to a legacy from wealthy trader, merchant and banker Pieter Teyler who was interested in all things pre-historic, scientific and artistic. Teyler, who was of Scottish decent, never married but his passion for fossils, minerals, collecting coins and medals, books and paintings has left a wonderful legacy. With most objects still displayed in their original cabinets, it’s the buildings wonderful galleries and architecture that impresses, its main lecture room being a carbon copy of that at the Royal Society. “We have a unique library and some of the rarest books in the world,” said Michel proudly. And I was also lucky enough to be shown a copy of the enormous double elephant-sized (64cms x 97cms) highly illustrated book called ‘Birds of America’ by John James Audubon (1785-1851). Back in 2010 a similar copy made more than £1million at auction. There is also a new modern wing which has a restaurant and currently houses three separate art exhibitions featuring those freezing cold Dutch winters of the past. One exhibition is dedicated to influential landscape artist Andreas Schelfhout who specialised in winter scenes while another depicts the golden age of Dutch winter landscape painting between 1780 to 1915 and features artists like Jacob van Strij and Jan Mankes. While most works are of skaters on the vast canals – which today hardly ever freeze over – in around 1880 more than 500,000 people from a total Dutch population of four million

were destitute and those long harsh winters obviously took their toll. Then when the thaw finally occurred, the flooding of the low lying landscape became widespread and dangerous. Open every day from 10am except Mondays, the Teylers Museum’s ‘Real Winters’ exhibition runs until March6, 2016 – see www.teylersmuseum.nl/en For dinner that evening I made my way to the smart Seymour Brasserie & Bar on Korte Veerstraat where I was met by owner Ray Waasdorp. However it was Isabelle Hageraats who looked after me and suggested a starter of scallops with a beetroot coulis and macadamia nuts at €14.5. That was followed by a locally-caught main fish dish of plaice at €21.5 while I finished off with a stunning cinnamon pannacotta at €7.5 which was to die for! The following morning I was joined by Sarah Marshall from the Press Association and was met by local guide Lard van der Pal. He took us on a 90 minute Haarlem highlights walking tour which featured the aforementioned Centraal Station built in 1908, featuring rather ornate first, second and third class passenger waiting rooms. We visited traditional almshouses, the earliest dating back to 1395. They were built for Dutch widows while Lard also explained about the city’s 10th Century defences as the province of North Holland often came under attack. The official city limits themselves stretched just one kilometre in every direction and today those boundaries are marked on its streets by slightly raises stonework. Every day the bell at the top of St Bavokerk traditionally chimes out its warning at 9pm to let the city’s inhabitants know that its medieval drawbridge would be raised and that its portcullis gate would be lowered to keep the city safe. A short walk from the Grote Markt took us along Janstraat towards the city’s ‘red light district’. Located in a backstreet called Begijn, it’s nothing like Amsterdam’s as it’s just a house front with two red lamps signifying its presence. It’s more a courtesy to the local residents while Lard tells me its €5 just to get through the front door! Crossing the Binnen Spaarne on the Catharijnbrug (Catherine Bridge) we had lunch at Restaurant Zuidam (www.restaurantzjuidam.nl) located just off the Scheepmakersdijk and right on the water’s edge. The building itself is on the site of an old Haarlem shipyard and is easily spotted from a distance as it’s right next door is a huge wooden windmill. Restaurant owner Jan told us that Windmill De Adriaan is actually a replica of the original which burned down on April 23, 1932. However the city finally agreed to begin work to rebuild it in 1999 and it opened as a museum on April 23, 2002, exactly 70 years to the day after it was destroyed. Meanwhile Jan’s own impressive wooden restaurant building was put together as a youth project by Haarlem’s out-of-work youngster to give them training and today it has a really good reputation. Its menu is pretty impressive as was the delicious pork tenderloin sata with peanut butter, fries and mayonnaise at €16. Following lunch we travelled by taxi to the moated Muiderslot Castle located on what is really a small island in the town of Muiden. It’s around 15 kilometres southeast of Amsterdam off the main A1 motorway and located in the mouth of the River Vecht.

We were met there by Imre Bésanger who gave us a guided tour around the restored and renavated UNESCO World Heritage List castle which was being preparing for the Christmas season. Dating back to around 1285 and built by by Count Floris V, its most famous owner was Dutch poet, historian and playwright Pieter Corneliszoon ‘PC’ Hooft (1581-1647) who is regarded by many as Holland’s answer to William Shakespeare. “By all accounts he was quite a character,” said Imre. “He also insisted that you sleep sitting up so that blood wouldn’t overpower your brain.” Imre also retold stories of Hooft’s infidelity, while in that true non-prudish Dutch style, the castle cheekily plans to hold an erotic weekend around Valentine’s Day next year! “We always struggled to get foreign visitors coming to the castle,” he said. “But since we began calling it ‘Amsterdam Castle’, we now attract 30 percent more and that figure is growing year on year.” There are plenty of activities for children who earn a special medal if they can find various clues around the castle’s many rooms. We both loved the game sitting on jousting saddles while many of the castle’s furnishings and paintings are on loan from the Rijksmuseum in Amsterdam. A special Charles Dickens evening is being held in the Knight’s Hall this Christmastime while the actual tour takes you from the Golden Age right up to the present day. To reach the castle, buses run from outside Amsterdam’s Centraal Station while during the summer months it’s possible to arrive by boat and approach the castle across what was formerly known as the Zuider Zee. Ferries run daily between April 4 and November 1 (except Mondays) from Amsterdam’s Marina IJburg and for €20 for adults (€15 children 4-11 years) it includes admission plus a guided tour. It takes around four hours overall – see www.muiderslot.nl or www.amsterdamboatexcursion.com Back in Haarlem we enjoyed a beer tasting session at a special pre-Christmas festival at the Jopenkerk. Opened just five years ago, Jopen is the only brewery in Haarlem, a city where once there were more than 120 and it is housed in the disused Jacobs Church, hence Jopenkerk. Jopenkerk has also won the best looking bar in the Netherlands award, thanks to its highly polished hop boilers behind the bar counter and its well-appointed restaurant which is open from 10am to 1am every day. It also brews up to as many at 36 different types of beer while our tasting session was rather special as our adviser Mariella presented us with a plate featuring six different dishes designed to compliment three selected beers. A blonde Indian Pale Ale (an IPA of 4.5 per cent) was first after we downed an oyster and a salmon taster. Next came steak tartare plus a stew in a bun together with a 6.5 dark beer… then it was cheese and rich chocolate tart accompanying a 9 per cent offering. Sampler plates and small third-pint beer tasters are always available and while we tried a couple more ‘bevvies’ at the festival, it was back inside the restaurant for evening dinner

and a taste of their 15 per cent Hoppenbier, a recipe that was originally brewed back in the Middle Ages. Passing back through Haarlem’s Christmas Market to the station, we caught the Sprinter to colourful Amsterdam. The city certainly sparkled under the Christmas lights, the music drifting down the streets where the smell of mulled wine should have warmed everyone up. Sadly the weather didn’t play its part and the atmosphere changed from that of a magical winter wonderland to a slightly dreary evening as we queued for the Holland International canal cruise. Once onboard for what should have been one of the weekend’s highlights, there was instant disappointment as several of the artistic exhibits were affected by the heavy rain and galeforce winds. This year over 300 submissions had been made to take part in the fourth Amsterdam Light Festival and from this, just 35 participants were selected. The 100 light scullptures are showcased through the Water Colours boat route and the Illuminade walking route. Actually the latter would have been a better option had the weather been kinder as we could hardly see out of the cruise boat’s windows as they quickly steamed up! The Amsterdam Light Festival runs until February 1, 2016 – see www.amsterdamlightfestival.com – and features the very best light artists from Holland and around the world. With the theme of ‘Friendship’ it brightens up the city’s canals every night, the beautiful artworks being located along the Amstel River or the historic canals in the city centre. Had the weather been better then we could have made our way to Amsterdam’s Christmas Village which is set against the iconic backdrop of the Rijksmuseum where guests can find live entertainment and an abundance of delicious festive food. And if it’s exhibitions you crave, then until January 17 you could visit the Van Gogh Museum close the Rijksmuseum where there is a unique display of similarities between world renowned artists Vincent van Gogh (1853-1890) and Edvard Munch (1863-1946). Another new attraction will be the impressive ‘I amsterdam’ Store which is set to open in Amsterdam Centraal Station at the beginning of 2016. Instead we returned to Haarlem for the duration and were met the next morning by sunny skies and litter bins full of broken umbrellas! As a mid-morning treat, we popped into the Barista Cafe – www.baristacafe.nl – where I tried a special White Mountain Chocolate and was able to fill my glass with chocolate nibbles and lashings of cream. A real snip at just €3! Finally we enjoyed a trip around Haarlem’s vast Christmas market – it’s a two-day affair only on December 12/13 – listening to the choir while drinking a traditional gluhwein. After that we checked into Bart Dijkers restaurant along the Warmoesstaat just off the Grote Markt for a final lunch. There we shared a tasty platter comprising Dutch bitterballen and kroketten served with a mustard dip along with shrimp-laced spring rolls and crispy cheese sticks which we dipped into a sickly sweet and spicy sauce before tucking into a delicious bowl of Bart’s mustard soup which set us up for the journey to Schiphol Airport.

En route we passed by a fabulous shop in Haarlem’s main street which had 360 different types of cheese on display while sadly I didn’t get the time to visit the Frans Hals Museum or to the house of Corrie Ten Boom, the brave lady who hid several Jews in a secret compartment during the Second World War until she was betrayed to the Gestapo in 1944. Similar to the more famous Anne Frank House in Amsterdam, Corrie survived Ravensbruck concentration camp – unlike 30 of her friends and family – and her house is now a museum with a free entrance although donations are always welcome. It probably means that I will have to return again another time to Haarlem and the Golden Tulip Lion d’Or, for besides it being ideal for buses and trains to Amsterdam, the North Sea beaches at Zandvoort are just 10 kilometres away as is Leiden and the Keukenhof Gardens while Volendam, Delft, Den Haag and the cheese markets at Alkmaar and windmills of Zaanse Schans are all within easy striking distance. From January to July 2016, the Netherlands will hold the presidency of the Council of the European Union, placing Amsterdam at the heart of international relations for six exciting months. But as a final quirky aside, the Dutch nation are reckoned in general to be among the tallest people on earth and anyone under 5ft 3in visiting some of the male toilets might find the urinals rather a long way up. You have been warned! Haarlem Fact File Alan Wooding stayed at the Golden Tulip Lion d’Or, Kruisweg 34-36, 2011 LC Haarlem – tel: +31 (0)23 532 1750 or www.goldentulipliondor.nl/en – on a bed & breakfast basis. He visited the Teylers Museum at Spaarne 16 – tel: +31 (0)23 51 60960 www.teylersmuseum.nl/en and the Amsterdam Light Festival aboard a Holland International cruiser whose booking office is at Prins Hendrikkade 33a (directly opposite Centraal Station – wwww.canal.nl/en/water-colors-cruise) and Muiderslot Castle at Herengracht 1, 1398 AA Muiden – tel: +31 (0)294 256 262 www.muiderslot.nl/en He dined at Restaurant Seymour, Korte Veerstraat 1, Haarlem – +31(0)23 2010 260 or www.seymour.com – and Jopenkerk, Gedempte Voldersgracht 2, Haarlem – +31 (0)23 533 4114, www.jopenkerk.nl – while lunches were taken at Restaurant Zuidam – +31 (0)23 844 7593 www.restuarantzuidam.nl – and Dijkers, Warmoesstraat 5-7, 2011, Haarlem – www.restaurantdijkers.nl Special thanks to Haarlem Marketing, Amsterdam Marketing to Simone Sagi of the Netherlands Board of Tourism and Conventions (NBTC) and to the Press Association’s Sarah Marshall for her delightful company.

Read more: http://www.lutontoday.co.uk/what-s-on/arts-culture/travel-north-holland-sbest-kept-secret-1-7126439

Olanda, spiagge, canali e mulini nel Nord In vacanza con tutta la famiglia nei dintorni di Amsterdam 23 luglio, 13:54 1 di 13 precedente successiva

Olanda © Olha Rohulya iStock. IN VIAGGIO di Ida Bini Nell’Olanda settentrionale, al 55esimo parallelo, c’è Zandvoort , una spiaggia che non ti aspetti: ampia, dorata, lunga 9 chilometri, con una sabbia chiara e impalpabile dove decine e decine di bagnanti prendono il sole riparati da piccoli e tecnologici paraventi per proteggersi dalle folate che, invece, aiutano i numerosi kitesurfisti a esibirsi in salti ed evoluzioni con la tavola. Sul lungomare si susseguono stabilimenti (il primo nacque nel 1828 come ritrovo di pescatori), caffè eleganti, lounge bar, ristoranti e locali per turisti e naturisti che arrivano sulla spiaggia di Amsterdam, come la chiamano da queste parti, perché si raggiunge in appena 30 minuti di bus, automobile o treno dalla capitale. Ci si può anche arrivare in bicicletta: la noleggia per appena 10 euro al giorno Raymond, nel suo negozio Behind the beach, proprio dietro la spiaggia; e con 7 euro e 50 in più organizza anche visite guidate nell’adiacente parco nazionale delle dune, Park Zuid-Kennemerland, attraversato da poco più di 20 chilometri di comode piste ciclabili.

Si pedala lungo paesaggi bellissimi, seguendo un primo tratto di costa punteggiata sulla sabbia da minuscole case di pescatori, affittate dai villeggianti per l’estate. Poi si entra nel parco che regala scorci di foreste fitte e alte dune di sabbia, cavalli allo stato brado e piccoli laghetti ricolmi di strani uccelli marini. Il percorso è segnato dal profumo del mare e dalle grida dei gabbiani. Dopo una giornata di sport, mare, sole e vento, è piacevole fermarsi ad ammirare il tramonto – nei mesi estivi è dopo le 21.30 – comodamente seduti ai tavolini dei ristoranti panoramici o a bere birra fresca, rigorosamente olandese, sulla sabbia, sulle comode poltroncine dei caffè. Zandvoort non è l’unica sorpresa nel Noord Holland, a nord di Amsterdam: tutti i venerdì mattina, da aprile a settembre, è d’obbligo fare una visita ad Alkmaar, la cittadina famosa per il formaggio, senz’altro il migliore del Paese. Scivolano sull’acqua lungo i canali del borgo i barconi a fondo piatto con centinaia di forme di prestigioso cacio olandese che barcaioli e scaricatori vestiti con costumi d’epoca trasportano dai villaggi limitrofi. Li portano nella piazza centrale del borgo, dove si svolge il chiassoso Kaasmarkt, il mercato d’asta del formaggio, attrazione turistica molto vivace ma anche sede di antiche tradizioni di cui gli olandesi vanno molto fieri. In piazza le forme vengono caricate su assi curve di legno – ogni corporazione ha un proprio colore d’appartenenza – e trasportate sulle spalle da forti uomini in divisa bianca e cappello di paglia sul capo. La forma di cacio è molto più che un eccellente prodotto gourmet; è in effetti il frutto di tanta fatica e tradizioni. Le forme vengono stese sul selciato dell’antico edificio della pesa pubblica, risalente al 1582, il cui carillon raffigura un torneo cavalleresco e che ospita oggi un museo. Allontanandosi anche di poco dal vocio della piazza si entra nelle strade del centro storico medievale e in un mondo bucolico fatto di canali, dove i barconi costeggiano antichi e storici edifici e angoli di verde pubblico. Qui, quel che impressiona è il rispetto per gli spazi comuni e la cura per i giardini e i fiori di ogni singola casa o cortile. Per altri, invece, impressiona l’alto e vario numero di birre presenti nel Nationaal Biermuseum del centro. Usciti da Alkmaar la verdissima campagna è costellata di piccole e grandi fattorie dove il bestiame pascola tranquillamente tra canali e piste ciclabili che scorrono sempre lungo le vie ferrate o stradali. A una ventina di chilometri da qui si cominciano a intravedere i giganteschi e tradizionali mulini a vento: è uno spettacolo unico, che impressionerebbe persino il fantasioso hidalgo don Chisciotte. I mulini, non le pale eoliche che si vedono dai finestrini degli aerei quando ci si avvicina alla costa e che girano vorticosamente per la presenza costante del vento, ma quelli poderosi, rumorosi, in legno, paglia, corde, stoffe e pietre, simbolo del Paese come gli zoccoli e i tulipani, una terra che da sempre ha lottato contro l’acqua che la invadeva. I mulini, le dighe, i canali sono stati la salvezza d’Olanda dall’invasione dell’acqua e per la macina del grano: ora il Paese rende omaggio a quelle gigantesche costruzioni, aprendole ai turisti. Tra i più famosi c’è Schermerhorn, curatissimo museo, ricco di testimonianze storiche, datato 1634, dove è stata ricostruita la vita di una famiglia contadina in un mulino. Frastornati dal vento ci si rifugia in un’oasi di pace, a pochi chilometri di strada: De Rijp. Come molti altri villaggi olandesi si può visitare a piedi o salendo a bordo delle barche che scivolano lungo i canali. L’ideale è rivolgersi al

centralissimo ufficio turistico locale e chiedere di Jan, ex controllore di volo ora in pensione che accompagna i visitatori tra le bellezze e le curiosità della sua cittadina, offrendo aneddoti e informazioni. Anche la vicina e tranquilla Edam, storica cittadina affacciata sull’Ijsselmeer, ebbe il suo massimo splendore nel secolo d’oro olandese per la cantieristica e il commercio. E’ qui che viene prodotto il miglior formaggio olandese, l’Edam, che si esporta in tutto il mondo con il suo involucro rosso e giallo. Prima di passeggiare nelle vie del centro per fare shopping è bene lasciarsi cullare lungo i canali da un’imbarcazione che regala scorci mozzafiato. Per un’escursione in barca si spendono 80 euro per massimo 20 persone. Per il pernottamento è consigliabile alloggiare all’hotel De Fortuna, che offre camere e piccole abitazioni dove si vive l’atmosfera di una tipica famiglia olandese. In direzione est, verso il Markermeer, si arriva a Volendam, borgo anch’esso raggiungibile da Amsterdam in pochi chilometri di bus, treno o bici. E’ il luogo di villeggiatura più esclusivo - qui attori e calciatori hanno acquistato le case più belle con vista sul mare – che, tuttavia, ha mantenuto una sua peculiarità: le 40 famiglie che vivono nel borgo, perlopiù pescatori, parlano una loro lingua, solo simile all’olandese, a dimostrazione di quanto il mare li avesse isolati dalla terraferma. Ognuno ha un soprannome scritto sulla porta di casa ed è bello perdersi tra le abitazioni del centro che, essendo piccole e strette, formano una specie di labirinto. La gente di Voledam è molto fiera non solo della lingua ma anche dei propri costumi di antichi pescatori: le donne indossano una giacca ricamata su una gonna a pieghe e una cuffietta di pizzo sul capo mentre gli uomini hanno una giacca rossa corta in vita con fiorini d’argento come bottoni, calzoni neri a sbuffo e un berretto tondo, nero. Da qui si arriva in imbarcazione fino al museo all’aperto di Zuiderzeem, un paradiso per i bambini: qui, dove un tempo c’era solo l’acqua di mare, lo sbarramento della diga ha permesso di costruire un tipico villaggio di pescatori con una scuola, una chiesa, le abitazioni dei mercanti più ricchi e tante piazzette. Insomma il museo all’aperto consente di fare un viaggio nella storia d’Olanda e di percepirne gli aspetti più quotidiani e intimi della popolazione. Molti poi sono i luoghi dove assistere all’affumicatura di aringhe e anguille e dove poterle mangiare. I bambini, anche i più piccoli, possono divertirsi con gli animali delle fattorie e fare giochi con l’acqua. Prima di rientrare ad Amsterdam è bene immergersi di nuovo nella bellezza architettonica e navigare tra i canali di De Hoorn, antica città che ha dato il nome al celebre Capo della Terra del Fuoco. E’ la città dal cui porto sono salpati i più famosi navigatori per l’Oriente e il Sudafrica. Con la fondazione delle Compagnie delle Indie la cittadina divenne molto ricca per il commercio di spezie: lo testimoniano i palazzi, le piazze, le torri difensive e le chiese, ricche di simboli di prosperità. Oggi il suo porto ospita velieri e yacht e nel quartiere della strana torre – metà tonda e metà piatta – i giovani si ritrovano a bere e a mangiare. Rigorosamente con la propria bici parcheggiata di fianco.

Per organizzare il viaggio nello Noord Holland, la compagnia KLM (www.klm.com) offre viaggi da Milano, Torino, Venezia, Bologna, Firenze e Roma per Amsterdam a partire da 123 euro a/r. Per altre informazioni cliccare il sito: www.holland.com/it

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