The MICEdition is available online | Summer Edition May 2015 by amsterdam&partners

summer 2015 - Amsterdam MICEdition

Amsterdam MICEdition Thirteenth edition

Number 1

Summer 2015

Creative minds, smart businesses

MICE UPDATE

UNIQUE

LOCATIONS &

EVENTS 6 4 PARTNER PROGRAMMES

10 MICE

CALENDAR

12 Amsterdam ranks as the most attractive city in the world for the ’creative class’, based on the ‘three Ts’ of economic development: talent, technology and tolerance, plus amenities and quality of place. The ’creative class’ includes people in science and engineering, architecture and design, education, arts, music and entertainment whose economic function is to create new ideas, new technology and new creative content. Source: The Martin Prosperity Institute

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InnovationLab Innovation concept officially launched during HISWA Amsterdam Boat Show: Amsterdam RAI enhances its exhibitions with the InnovationLAB. Wednesday, 11 March 2015 saw the official launch of the InnovationLAB platform by Amsterdam RAI and its external partners TNO, 3TU Federatie and Accenture Innovation Awards. The InnovationLAB is an inspiring environment designed to enable exhibitors and visitors to share their knowledge and experiences in the field of innovation. From now on, innovations will have their own clear and central place in the exhibitions organised by Amsterdam RAI. Innovation is often given as one of the top three reasons to visit an exhibition. In response, Amsterdam RAI has created the InnovationLAB concept, creating places where ideas, innovations and news are given material form on both the exhibition floor and online. The advantages The InnovationLAB is a rich and inspiring platform that allows Amsterdam RAI to stimulate exhibitors to enhance the spotlight on their innovations. In addition, it gives knowledge centres, research institutes, innovation partners and the like a platform to market their innovations, further enriching Amsterdam RAI’s exhibitions. This, in turn, will help inspire visitors, as Ids Boersma, Director of RAI Exhibitions, explains: ‘The InnovationLAB is a platform where visitors can see and experience the innovations in their market, both online and in real life. In addition, the medium of exhibitions is distinguished and profiled based on this crucial topic. The InnovationLAB is a generic concept that can be customised to suit any trade show.’ Cooperation Amsterdam RAI has now officially confirmed its cooperation with TNO, 3TU Federatie and Accenture Innovation Awards. ‘The InnovationLAB will make innovations visible and tangible to a broad audience,” explains Esther van Zeggeren, Director of Marketing & Communications at TNO. ‘It will also serve as a bridge between people and knowledge, a vital precondition for more innovations. We call this “Innovation for life”.’ IJsbrand Haagsma, Secretary General of 3TU Generatie, comments: ‘We see the cooperation with Amsterdam RAI as an excellent way to bring scientific technological developments closer to the public. The government expects us to work on valorisation as well as teaching and research; that is, we should create practical applications for the knowledge we develop. This is what we showcase in the InnovationLAB.’ ‘Improving brand familiarity is one of the main goals of Innovation Awards participants,’ adds Pieter-Paul van Oerle, initiative taker and organiser of Accenture Innovation Awards. ‘Our cooperation with Amsterdam RAI lets us meet this need even better in the framework of various appropriate concepts.’ The next exhibition where the InnovationLAB will be deployed will be the AutoRAI in April 2015. Next, it will be the turn of Rematec, SSA and the BedrijfsAutoRAI, followed by the international exhibitions Aquatech Amsterdam and METS in November.

MICE update Amsterdam’s international outlook acts as a gateway to continental Europe. English is widely spoken and Amsterdam Airport Schiphol is one of the continent’s busiest and most efficient. Crucially, Amsterdam measures high on quality-of-life indices, which makes it easy to hire talent. ‘It has the culture, the canals - it’s not hard to attract people due to the quality of life here,’ explains Reinout te Brake, founding partner of the GameOn fund. Meetings have become more interactive Martha Sheridan has underlined the fact that information does not follow a one-way track any more. Many of those that simply attended in the past have now turned into active participants. Interaction is greatly helped by the latest technological developments, by social media and specific apps. Something that fits perfectly with the image of creative Amsterdam and doing smart business.

Pictured from left to right: Pieter-Paul van Oerle, Accenture Innovation Awards; IJsbrand Haagsma, 3TU Federatie; Ids Boersma, Director of RAI Exhibitions; Claar van Ittersum, Manager of InnovationLAB at Amsterdam RAI; and Esther van Zeggeren, TNO.

Choices are made with costs in mind Overall, rates are still lower than those registered before the economic crisis.

Hotels, convention centres and other such destinations are still offering great incentives to both planners and attendees. For this, Amsterdam has designed the ‘I amsterdam approved’ label. Conference organisers can receive the official ‘I amsterdam approved’ guarantee of availability and quality of hotel rooms. The initiative was conceived and implemented by the Task Force Citywide Congresses, a collaborative effort between Amsterdam’s large business hotels, the Amsterdam RAI conference centre, Amsterdam Marketing and other relevant parties. The conference and the three-, four- and five-star hotels must specify before-

hand in a charter how many rooms they can offer the citywide conference organisers. By doing so, the city will be able to field bids for large conference proposals in a quick and efficient way without holding preliminary discussions, and guarantee the availability of a maximum of 16,000 rooms. The MICE Industry and the most recent trends – compliance becomes an important issue Amsterdam has started a dedicated CGR working/knowledge group, consisting of the Dutch chapter of CGR, the Ministry of Health, Welfare and Sport, Amsterdam RAI, Netherlands

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summer 2015 - Amsterdam MICEdition

Your global meetings partner for airline travel

AIR FRANCE KLM

The Netherlands as MICE destination With KLM and its large network and hub Amsterdam Airport Schiphol, the Netherlands has a great deal to offer (international) exhibition and conference visitors. The KLM Group flies directly to Amsterdam from 185 airports worldwide, offering direct connections to most of the world’s major economic regions. As a member of the SkyTeam alliance, KLM is part of a network that connects 921 destinations in 168 countries. Discounted fares with AIR FRANCE KLM Especially for the MICE industry, AIR FRANCE KLM developed the proposition AIR FRANCE & KLM Global Meetings, offering organisers of exhibitions, conferences and events a free online tool that is unique within the aviation industry. It enables organisers to make their event more attractive to visitors and exhibitors by offering discounts up to 15% on most KLM and Air France fares. In addition, the organiser can earn free tickets. • Discounted fares are valid on all AIR FRANCE KLM flights and partner code share flights (e.g. Alitalia, Delta Air Lines) with AF/KL flight numbers. • Eligibility from/to any AIR FRANCE KLM destination, e.g. New York/Amsterdam, Amsterdam/London and Buenos Aires/Amsterdam. • Discounted fares are available from five days prior to five days after the event dates. • Ticketing via an IATA travel agent is also possible. • Programme is for individual bookings (not for groups). Additional information: The event should be registered via www.airfranceklm-globalmeet ings.com at least two months before it is due to start. The organiser will then receive a communication kit including a link with an Event ID code. The link and AIR FRANCE & KLM Global Meetings logos must be posted on the event website. Event participants can log in with the assigned Event ID code to book their flights. See www.airfranceklm-globalmeetings.com for complete terms & conditions. Board of Tourism & Conventions and Amsterdam Marketing, and is presided over by Mayor Van der Laan. This knowledge group is working together to improve communication regarding new medical convention requests while learning from conventions that have been held in Amsterdam since 2013. • As a result of this working group, the Netherlands/Amsterdam offers personalised service where the Dutch chapter of CGR could meet ECCO to see where you have questions and provide solutions. For example, ERS has received personalised advice, tailored to ERS’s needs regarding how to set up an exhibition or how to organise paid seminars. • As EU law was created and rolled out by the pharma industry, Dutch pharma companies are familiar with the implementation, as other large, city-wide and international medical meetings have been held since then. DMOs are behind MICE expansion Both DMC and DMO support is considered

crucial for planners, especially in regards to growing markets. Acquiring the maximum information beforehand is also beneficial for onference attendees, ultimately, improving their experience. Working with local companies can also increase the rates of success, nd events focus on regional markets. Within an always-changing context, planners must constantly adapt to newer demands. Currently, that entails a focus on local/regional markets while tackling more specific subjects. A local/regional approach also proves to be cost- and time-effective. Amsterdam is an ideal conference destination, where many aspects of planning an event are made easier by both the small scale of the city and the wide range of available resources. However, organising meetings and conventions is a time-consuming and complex task in any city. Thankfully, there is help at hand.

2014 has proved to be a highly successful year for hotels in Amsterdam, and a recent report by the consultancy PWC states that there is room for further growth. Lucrative business Amsterdam is expected to remain in the top ten of best performing cities in the hotel industry in Europe. In its industry report, the ‘European Cities Hotel Forecast’, PWC states that it expects hotels in most major cities to perform well in 2015. Only Geneva, Moscow and Zurich should prepare for deteriorating results. Due to improving economic conditions and a resulting increase in corporate travel, PWC expects the industry fundamentals in Amsterdam to improve even further. The RevPAR (revenue per available room) is expected to increase to 3.6% in Amsterdam, which would make the Dutch capital the seventh best performing city in Europe on RevPAR. Occupancy rates in Amsterdam are also expected to remain high – at almost 80% – according to PwC. Booming sector Amsterdam stands out as one of the few cities with a significant amount of new hotel rooms to be added this year. The new Hyatt Regency hotel is scheduled to open in 2015, while the W Hotel chain is also expected to make its Dutch debut in Amsterdam this year. In the last few years, Amsterdam has proven to be a highly attractive location to invest for hotels operating in the top segment of the market. In 2014, the legendary Waldorf Astoria opened a 94-room hotel on the prestigious Herengracht canal. Hyatt opened its first Andaz Hotel in Amsterdam in 2012. 3

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Amsterdam MICEdition - summer 2015

Hotels of Amsterdam

Park Plaza Hotels & Resorts

5&33 at art’otel amsterdam

Conservatorium Hotel

Bigger, brighter, better Park Plaza’s three hotels in Amsterdam are all in superb locations: Park Plaza Victoria Amsterdam opposite Central Station; Park Plaza Vondelpark, Amsterdam next to the famous Vondelpark; and Park Plaza Amsterdam Airport in the greater Amsterdam area near Schiphol Airport. Park Plaza Amsterdam Airport is a leading conference hotel, and the ideal venue for large conferences and events. The contemporary hotel’s 20 multifunctional meeting rooms – including state-of-the-art executive boardroom and multiple break-out areas – can accommodate five to 800 delegates. Park Plaza Vondelpark, Amsterdam is your perfect venue for team-building and training sessions combined with outdoor activities in Vondelpark, while Park Plaza Victoria Amsterdam is a hotspot for international meetings of up to 150 delegates in the heart of Amsterdam.

Art’otel Amsterdam is centrally located directly opposite Amsterdam Central Station and easily accessible from Amsterdam Airport Schiphol. Guests are exposed to artistic experiences with the work of Atelier Van Lieshout permeating every corner. All art-inspired guest rooms offer luxury throughout with free Wi-Fi, Elemis amenities, plug and play devices, in-room entertainment system and 42-inch TV. 5&33 is an exciting lifestyle venue in art’otel Amsterdam combining an all-day and late-night kitchen, bar, library, lounge and multifunctional gallery. The 300m2 gallery is a unique, flexible space which allows you to organise a showstopping event or fashion show (up to 250 people), where you can embrace art or have a more inspirational venue to motivate your team or impress clients. Looking for an intimate or informal space to hold a workshop, private dinner or after-party? The lounge and library are ideal.

Hosting flawless events from beginning to end In the heart of Amsterdam’s famous fashion and museum district, just a stone’s throw from all the city’s delights, is the magnificent neo-gothic Conservatorium Hotel, standing on the former site of the Sweelinck music conservatory. Whether you’re planning an intimate dinner party, conference or a sophisticated cocktail, the Conservatorium Hotel has a variety of elegant private meeting and event rooms that provide a fabulous setting for any event. In total, the Conservatorium Hotel offers 329m2 of meeting and event space, split over six different rooms. All meeting spaces are naturally lit and equipped with a state-ofthe-art high-definition video conferencing system. The largest meeting venue accommodates 120 guests theatre style and 100 guests for a private dinner.

Book your next meeting and save 10% on your final invoice and choose from the below offers. Refer to action code: MICEdition.

10% discount on the final invoice for your next event. Action code: valueART Offers:

• One complimentary room per 50 booked (max three rooms) • Upgrade to next room category for 5% of room block • Staff or crew rooms at a discount of 50% off the group rate (max five rooms) • One free delegate place for every ten delegates (max of five delegates) • Complimentary welcome drink PARK PLAZA HOTELS & RESORTS Reservations: T +31 (0) 20 655 1035 E nlsales@pphe.com I parkplaza.com

• Upgrade for 5% of room block • Staff/crew rooms at discount of 50% off the group rate (max five rooms) • Complimentary welcome drink • Complimentary gin and tonic masterclass (max ten people) • Complimentary wine tasting (max 20 people) • Complimentary lunch for the organisers (max six people) 5&33 AT ART’OTEL AMSTERDAM Martelaarsgracht 5, 1012 TN, Amsterdam T + 31 (0) 20 719 7200 E events@5and33.nl I 5and33.nl

Choose from a menu with tempting original dishes, an extensive wine list or delicious cocktails and combine it with stunning floral displays as the finishing touch to your event. The Conservatorium Hotel ensures an exceptionally high level of service and an outstanding culinary experience for a flawless event from beginning to end. Facilities include: • Six meeting and event rooms for up to 150 guests • Exclusive design and decoration by architect Piero Lissoni • Licensed wedding location • Free Wi-Fi CONSERVATORIUM Van Baerlestraat 27, 1071 AN Amsterdam T + 31 (0) 20 570 0000 E events@conservatoriumhotel.com I conservatoriumhotel.com

More hotels in Amsterdam 1. Dutch Design Hotel Artemis John M Keynesplein 2 1066 EP Amsterdam T +31 (0) 20 714 1000 I artemisamsterdam.com 2. Amsterdam American Hotel – Hampshire Eden Leidsekade 97 1017PN Amsterdam T +31 (0)20 556 3000 I hampshire-hotels.com 3. Amsterdam Marriott Hotel Stadhouderskade 12 1054 ES Amsterdam T +31 (0)20 607 5555 I marriott.com 4. Bilderberg Garden Hotel Dijsselhofplantsoen 7 1077 BJ Amsterdam T +31 (0)20 570 5600 I bilderberg.nl 5. Conservatorium Hotel Amsterdam Van Baerlestraat 27 1071 AN Amsterdam T +31 (0)20 570 0000 I conservatoriumhotel.com

6. Crowne Plaza Amsterdam City Centre Nieuwezijds Voorburgwal 5 1012 RC Amsterdam T +31 (0)20 620 0500 I crownplaza.com

11. Holiday Inn IJmuiden Seaport Beach Kennemerboulevard 250 1976 EG IJmuiden Aan Zee T +31 (0)25 556 6999 I holidayinn.com

16. InterContinental Amstel Amsterdam Professor Tulpplein 1 1018 GX Amsterdam T +31 (0)20 622 6060 I amstelhotel.nl

7. Crowne Plaza Amsterdam South George Gershwinlaan 101 1082 MT Amsterdam T +31 (0)20 504 3666 I crownplaza.com

12. Hotel Casa 400 Eerste Ringdijkstraat 4 1097 BC Amsterdam T +31 (0)20 665 1171 I hotelcasa400.nl

17. Landgoed Duin & Kruidberg Duin en Kruidbergerweg 60 2071 Santpoort T +31 (0)23 512 1800 I duin-kruidberg.nl

8. DoubleTree by Hilton Amsterdam Centraal Station Oosterdoksstraat 4 1011 DK Amsterdam T +31 (0)20 530 0800 I doubletree.com 9. Hampshire Hotel – Rembrandt Square Amsterdam Amstelstraat 17 1017 DA Amsterdam T +31 (0)20 890 4747 I hampshire-hotels.com 10. Hilton Amsterdam Apollolaan 138 1077 BG Amsterdam T +31 (0)20 710 6000 I hilton.com

13. Hotel De L’Europe Nieuwe Doelenstraat 2-14 1012 CP Amsterdam T +31 (0)20 531 1777 I leurope.nl 14. Hotel Okura Amsterdam Ferdinand Bolstraat 333 1072 LH Amsterdam T +31 (0)20 678 7111 I okura.nl 15. Hotel Pulitzer Prinsengracht 315-331 1016 GZ Amsterdam T +31 (0)20 523 5235 I pulitzeramsterdam.com

18. Mercure Hotel Amsterdam City Joan Muyskenweg 10 1096 CJ Amsterdam T +31 (0)20 721 9176 I mercure.com 19. Mövenpick Hotel Amsterdam Piet Heinkade 11 1019 BR Amsterdam T +31 (0)20 519 1200 I mövenpick-hotels.com 20. NH Barbizon Palace Hotel Prins Hendrikkade 59-72 1012 AD Amsterdam T +31 (0)20 556 4564 I nh-hotels.nl

21. NH City Centre Spuistraat 288-292 1012 VX Amsterdam T +31 (0)20 420 4545 I nh-hotels.nl 22. NH Grand Hotel Krasnapolsky Dam 9 1012 JS Amsterdam T +31 (0)20 554 9111 I nh-hotels.nl 23. Novotel Amsterdam City Europaboulevard 10 1083 AD Amsterdam T +31 (0)20 541 1123 I novotelamsterdamcity.com

24. Park Hotel Stadhouderskade 25 1071 ZD Amsterdam T +31 (0)20 671 1222 I parkhotel.nl 25. Park Plaza Amsterdam Airport Melbournestraat 1 1175 RM Lijnden T +31 (0)20 658 0580 I parkplaza.com/lijnden-hotel

26. Park Plaza Victoria Amsterdam Damrak 1-5 1012 LG Amsterdam T +31 (0)20 623 4255 I parkplaza.com 27. Radisson-Blu Hotel Amsterdam Airport Boeing Avenue 2 Schiphol-Rijk 1119 PBAmsterdam T +31 (0)20 655 3131 I radissonblu.nl 28. Ramada Apollo Amsterdam Centre Staalmeesterslaan 410 1057 PH Amsterdam T +31 (0)20 207 0000 I ramada-amsterdam.com 29. Renaissance Amsterdam Hotel Kattengat 1 1012 SZ Amsterdam T +31 (0)20 621 2223 I marriott.com

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Unique locations & events HOTEL NEWS Hotel policy 2006-2015 and recent hotel developments There will be a joint strategy for hotel developments across the Amsterdam Region until 2022, agree by the aldermen of Amsterdam and Haarlemmermeer. Amsterdam and the Metropolitan Region Amsterdam (MRA) have made up ground with 6,000 additional rooms. As a result, room occupancy and prices are at a desired level and the number of visitors has increased. In the coming years, the MRA is aiming for growth. A regional team will follow the hotel developments continuously, indicate promising areas for new hotels and advise on new initiatives. These include the Amsterdam North and Schiphol areas, where there is room to develop hotels and create affordable rooms.

Apollo Hotels & Resorts Amsterdam Wyndham Apollo Hotel Amsterdam and Ramada Apollo Amsterdam Center both offer the unique possibility to enjoy summer while having your meeting in the hotel. Wyndham Apollo Hotel Amsterdam Overlook the canals and the historical canalhouses from your meeting room. Organise your break, cocktail or dinner on the terrace alongside the canals. Enjoy the culinary refreshments of our chef Jeroen Bruinsma. All these elements will certainly bring some sunshine to your meeting or event at Wyndham Apollo Hotel Amsterdam. To enjoy the unique location of this hotel a bit longer, why not get on a boat and explore the city from the water? From your meeting room you can climb directly aboard a boat. It’s even possible to combine the tour with a cocktail or dinner on board!

ijVENUES Your ijdeal location A big conference in the heart of Amsterdam? No problem. Multinationals and associations have their conferences at ijVENUES. Impressive spaces, meetings with a view and world-class music performances on top. That’s ijVENUES, conference city in Amsterdam. Eventspaces² with class Modern architecture has its advantages. Our meeting rooms bathe in daylight and are equipped with high tech AV solutions, and have views of the River IJ. Our exhibition space is over 5,000m², with plenary layout up to 1,200. The auditorium offers seating for 700 delegates, and we have 25 meeting rooms. Combined, this allows 1,900 participants at your conference. Watch the movie of a recent conference at ijvenues.com. Amsterdam’s urban centre Amsterdam is a global top-ten conference hotspot and boasts a compact historical centre. High-end culture is never far away, some of the best jazz and classical music concerts take place in our own concert hall. Due to our waterfront location at the river IJ, ijVENUES looks out over exciting urban developments. Great access Only 20 minutes from Amsterdam Airport Schiphol, a main international transfer hub, ijVENUES is easily accessible by car, boat or bus, with onsite parking- garage, and just a five minutes from the central train station.

Source: www.amsterdam.nl/gemeente/organisaties/organisaties/economis chezaken/nieuwsberichten-01/hotelstrategie-regio

Fourth Amsterdam Mercure hotel comes to Amsterdam In addition to the three existing establishments in Amsterdam, Mercure has announced a fourth branch next to Sloterdijk Station in Amsterdam. The plans for Mercure Hotel Amsterdam Sloterdijk Station to open its doors in the autumn of 2015 officially. The newest hotel of the non-standardised mid-scale brand of Accor will focus on both the business and leisure market.The hotel will have 173 rooms, four meeting rooms and a sky bar/restaurant on the eighth floor, where guests can enjoy the rich culinary offerings of Mercure. Given the former office building function and industrial environment, the focus will be on creating a warm and friendly atmosphere. Source: http://micetravel.nl/vierde-amsterdamse-mercure-op-komst

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Ramada Apollo Amsterdam Center From the meeting rooms on the 18th floor you will enjoy a spectacular view of the historical city centre of Amsterdam. For a break in between your meeting, a cocktail or BBQ, simply move one floor up to the RoofTop Terrace, the highest rooftop terrace inAmsterdam and absolutely amazing for all kinds of (business) events.

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IJVENUES.COM Piet Heinkade 11, 1019 BR Amsterdam T +31 (0)20 811 0333 E info@ijvenues.com I ijvenues.com

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APOLLO HOTELS & RESORTS Office address Apollolaan 2, 1077 BA Amsterdam T +31 (0)20 570 5738 E reservations@wyndham-apolloamsterdam.com I wyndham.nl | ramadaapolloamsterdam.com

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36. Wyndham Apollo 1 1 Hotel Amsterdam 1 1 Apollolaan 2 1 1077 BA Amsterdam 1 T +31 (0)20 673 5922 I wyndham-amsterdam.com

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31. Soﬁtel Legend The Grand Oudezijds Voorburgwal 197 1012 EX Amsterdam T +31 (0)20 555 3111 I sofitel-legend-thegrand.com

34. The Toren – Hampshire Classic Keizersgracht 164 1015 CZ Amsterdam T +31 (0)20 622 6352 I thetoren.nl

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Amsterdam MICEdition - summer 2015

Unique locations & events

NEMO New NEMO event venue offers panoramic views of Amsterdam Science Center NEMO is expanding this summer, adding new event venues on the roof of architect Renzo Piano’s green-copper building. Aside from a Panorama Room for business meetings, the adjacent restaurant and conservatory offer numerous options, such as informal drinks events and summer parties. From this altitude your guests have a breathtaking view of downtown Amsterdam. Distinctive location You can book the Panorama Room for meetings, lectures and workshops involving up to 80 guests. The rooftop square restaurant or the large rooftop terrace are ideal for wrapping up meetings with a pleasant drink, barbecue or party. This new light-filled location features a pleasant, natural decor. Ultimate summer feeling for 400 guests Outside NEMO’s opening hours, the restaurant can be booked exclusively for events involving 50-400 guests. Treat your guests to stone-oven-baked pizzas, homemade tapas and barbecued meat and fish. Create that ultimate summer feeling on the Piazza – Amsterdam’s largest rooftop square – while your guests enjoy a city sunset. SCIENCE CENTER NEMO Oosterdok 2, 1011 VX AMSTERDAM T +31 (0)20 531 3150 | F +31 (0)20 531 3535 E events@e-NEMO.nl I e-NEMO.nl/venue-hire

Beurs van Berlage Monumental conference centre in the heart of Amsterdam The Beurs van Berlage Conference Centre Amsterdam is a defining landmark situated right in the historic city centre. The combination of the primary central location, typical Amsterdam architecture, high standards and years of experience with international conferences and events makes it one of the most desired conference centres today. Built as an exchange building in 1903 by a very famous Dutch architect (HP Berlage), it offers a wide variety of halls, welcoming around 30 international conferences and dinners for up to 1,200 delegates every year. One of the most

famous events that everyone still remembers was the Royal wedding of the King and Queen of the Netherlands in 2002. The Beurs van Berlage is very easily accessible and located between Dam square and Amsterdam Central Station, with five direct trains per hour and only 15 minutes away from KLM/Delta hub Amsterdam Airport Schiphol. Your delegates can take advantage of an efficient hotel booking tool with access to over 4,000 hotel bedrooms within walking distance for a guaranteed lowest price.

BEURS VAN BERLAGE Damrak 243, 1012 ZJ Amsterdam T +31 (0)20 531 3355 E events@beursvanberlage.nl I beursvanberlage.nl

More unique locations & events 37. Amsterdam RAI Europaplein 1078 GZ Amsterdam T +31 (0)20 549 1722 I rai.nl

42. Heineken Experience

38. Beurs van Berlage Damrak 243 1012 ZJ Amsterdam T +31 (0)20 530 4141 I beursvanberlage.nl 39. Westergasfabriek Amsterdam Polonceaukade 27 1014 DA Amsterdam T +31 20 586 07 10 I westergasfabriek.nl 40. Hard Rock Cafe Amsterdam Max Euweplein 57 1017 MA Amsterdam T +31 (0)20 523 7625 I hardrock.com 41. Gassan Diamonds Nieuwe Uilenburgerstraat 175 1011 LN Amsterdam T +31 (0)20 622 5333 I gassan.com

Stadhouderskade 78 1072 AE Amsterdam T +31 (0)20 523 9336 I heinekenexperience.com

46. Artis Natura Magistra Plantage Kerklaan 38-40 1018 CZ Amsterdam T +31 (0)20 523 3584 I artis.nl

50. DeLaMar Theater Marnixstraat 402 1017 PL Amsterdam T +31 (0)20 555 2627 I delamar.nl

47. De Bazel Amsterdam Conference Centre Vijzelstraat 32 1017 HL Amsterdam T +31 (0)20 251 1800 I debazelamsterdam.nl

51. Eye Film Institute IJpromenade 1 1031 KT Amsterdam T +31 (0)20 589 1400 I eyefilm.nl

48. Cobra Museum

43. Holland Casino Amsterdam Max Euweplein 62 1017 MB Amsterdam T +31 (0)20 521 1111 I hollandcasino.nl 44. House of Bols Paulus Potterstraat 14 1071 CZ Amsterdam T T +31 (0)20 570 8575 I bols.com 45. Amsterdam ArenA ArenA Boulevard 1 1100 DL Amsterdam T +31 (0)20 311 1333 I amsterdamarena.nl

52. De Industrieele Groote Club Dam 27 1012 JS Amsterdam T +31 (0)20 624 2220 I igc.nl

53. Kameryck Oortjespad 3 3471 HD Kamerik T +31 (0)34 840 0771 I kameryck.nl Sandbergplein 1 1181 ZX Amstelveen T +31 (0)20 547 5050 I cobra-museum.nl 49. The Royal Concertgebouw Concertgebouwplein 10 1071 LN Amsterdam T +31 (0)20 573 0400 I concertgebouw.nl

54. Koninklijk Theater Carré Amstel 115-125 1018 EM Amsterdam T +31 (0)20 524 9414 I carre.nl

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summer 2015 - Amsterdam MICEdition

Hard Rock Cafe The Famous Hard Rock Cafe brand is still going strong after 45 years in the business; they now have over 188 locations worldwide and continue their growth in Europe due to the popularity of the brand. Hard Rock Cafe Amsterdam is one of the highlights in the brand’s European collection due to location, high quality of service and the ability to not only cater for the thousands of tourists and locals in the city but their uncompromised passion for hosting top quality events. Hard Rock Cafe Amsterdam underwent major renovations in 2014. With their new private event spaces, waterside event area complete with outdoor seating, two live music stages, large dining space for gala dinners and receptions, rock shop and late-night bar lounge area, it has certainly provided an upgrade to the existing business. Newly designed lounge areas such as the Rock Room & Metal Room cater for cocktail receptions of up to 60 persons. Stand on the industrial metal staircase and look down on to a live music area. With full completion at end of December 2014 Hard Rock Cafe Amsterdam is now ready to host VIP Events for up to 500 persons. HARD ROCK CAFE AMSTERDAM Max Euweplein 57-61, 1017 MA Amsterdam T +31 (0)20 523 7611 E claire_skudder@hardrock.com I hardrock.com/amsterdam

Amsterdam ArenA As the host for AFC Ajax, the Dutch national team, concerts of the world’s leading artists, dance event Sensation, the 2013 UEFA Europa League final and four games of the UEFA Euro 2020 tournament, the Amsterdam ArenA is one of the leading stadiums in Europe. The dynamic ambience, central location, good accessibility and sufficient parking space make it a unique location for any event. The Amsterdam ArenA is a multifunctional stadium where sports, entertainment and business meet, creating an energetic environment. The stadium can be divided into many smaller areas to make them suitable for all kinds of events or meetings. Seminars, conventions, business presentations, dinners & lunches and parties are a fantastic experience with the Amsterdam ArenA as backdrop. What makes the location so special is the access to the platform next to the pitch, using the luxurious main stand – the ultimate stadium experience!

The Amsterdam ArenA is just 15 minutes from Amsterdam city centre and Amsterdam Airport Schiphol. By public transport you are there within a five-minute walk from the station Bijlmer ArenA. Several three- and four-star hotels are within walking distance of our venue (+/- 1000 rooms).

AMSTERDAM ARENA ArenA Boulevard 1, 1101 AX Amsterdam T +31 (0)20 311 1306 E sales@amsterdamarena.nl I amsterdamarena.nl

55. Muziekgebouw aan ’t IJ Piet Heinkade 1 1019 BR Amsterdam T +31 (0)20 788 2000 I muziekgebouw.nl 56. Ocean Diva Piet Heinkade 35 1019 BR Amsterdam T +31 (0)20 622 7766 I oceandiva.nl 57. Kromhouthal Gedempt Hamerkanaal 231 1012 KP Amsterdam T +31 (0)20 636 5250 I kromhouthal.com

58. Passenger Terminal Amsterdam Piet Heinkade 27 1019 BR Amsterdam T +31 (0)20 509 1000 I ptamsterdam.nl

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Amsterdam ArenA is constantly investing in the future. The newly built Meeting and Congress Centre is a stateof-the-art venue and provides more than 6,000m2 of hospitality function space (20 rooms). As for ArenA’s green policy, the new building meets the highestn eco standards. Sustainability and profitability can go together, hand in hand. Our motto: ‘Amsterdam ArenA. Naturally sustainable.’ In 2015 we strive to be a carbon-neutral stadium. In the field of corporate social responsibility the ArenA is a stateof-the-art stadium. Consequently we are seen as an icon of durability.

59. Pathé Tuschinski Theater Reguliersbreestraat 26-34 1017 CN Amsterdam T +31 (0)20 623 1510 I tuschinski.nl

60. Rembrandt Tower Boardroom Amstelplein 1 1096 HA Amsterdam T +31 (0)20 561 8080 I rtboardroom.nl

61. De Rode Hoed Keizersgracht 102 1015 CV Amsterdam T +31 (0)20 638 5606 I rodehoed.nl 62. Het Scheepvaartmuseum Kattenburgerplein 1 1018 KK Amsterdam T +31 (0)20 523 2246 I scheepvaartmuseum.nl

65. De Bijenkorf

Dam 1 1012 JS Amsterdam T +31 (0)88 245 9000 I debijenkorf.nl 66. Canal Company

69. Rederij de Nederlanden Singel 279 1012 WG Amsterdam T +31 (0)20 423 3006 I denederlanden.com 70. Rederij Lovers Prins Hendrikkade 25 1012 TM Amsterdam T +31 (0)20 530 5412 I lovers.nl 71. MeetingLinQ Pilotenstraat 46 1059 CR Amsterdam T +31 (0)20 346 0650 I meetinglinq.nl

63. Science Center NEMO Oosterdok 2 1011 VX Amsterdam T +31 (0)20 20 531 3150 I e-nemo.nl 64. Theater Amsterdam Danzigerkade 5 1013 AP Amsterdam T +31 (0)20 705 5050 I theateramsterdam.nl

68. Rederij ’t Smidtje Ruysdaelkade 174 1072 AT Amsterdam T +31 (0)20 670 6067 I smidtje.nl

Weteringschans 26-1 1017 SG Amsterdam T +31 (0)20 217 0500 I canal.nl

72. Momice Zeeburgerpad 72 1019 AD Amsterdam T +31 (0)6 4128 0149 I momice.com

67. Cruise with Us Frederik Hendrikstraat 23HS 1052 HJ Amsterdam T +31 (0)20 774 2764 I cruisewithus.nl

73. Eventfabriek Nieuwepoortkade 2A 1055 RX Amsterdam T +31 (0)20 606 0714 I eventfabriek.nl

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Amsterdam MICEdition - summer 2015

Unique locations & events

Heineken Experience Inspiring and unique, a venue that serves more than just the ‘perfect beer’

The Heineken Experience is one of Amsterdam’s most exclusive venues for meetings and events. It offers five historical rooms, each with a different atmosphere, a capacity up to 850 people, a spectacular view over the heart of the city, excellent hospitality and many gastronomical possibilities. It is the ideal location to have a memorable business event. Back in the day, these event rooms were used to store the ingredients of Heineken when the brewery was operational from 1864 to 1989. The Koelschip (pictured above) has a capacity of 400 people and a modern style. It is a bright space with a terrace, perfect for having a barbecue in the summer. The authentic atmosphere of Heineken can be found in the Molenzolder, which is decorated in a typical Dutch style. Furthermore there’s the Moutzolder, Hopzolder and the Brouwerskamer for more intimate events.

Looking for a special venue for a conference, meeting, product presentation or gala? Located on the waterfront just outside central Amsterdam in the Western Harbour district, the brand new Theater Amsterdam offers several conference rooms, each with their own character and different capacities. All areas are well suited for both small as well as large groups that can range from 10 to 1,100 guests. Theater Amsterdam offers unique possibilities for projections and the latest theatre technology. We have 500m2 of projection screens with a radius of 50 metres and a height of 9 metres, build 180 degrees around the audience.

The Heineken Experience is part of the ‘European Route of Industrial Heritage’ and is, besides a unique location, also one of the biggest attractions in Amsterdam. This tour through the dynamic world of Heineken can be a great addition to any event.

Restaurant Boven de Planken is situated on the floating first floor of the theatre. The restaurant offers stunning views over the harbour area and Amsterdam. In this innovative restaurant it is possible to dine with up to 200 guests. For a walking dinner, we can accommodate 300 guests.

HEINEKEN EXPERIENCE Stadhouderskade 78, 1072 AE Amsterdam T +31 (0)20 523 9336 E ans.vanderlogt@heineken.com I heineken.com

Theater Amsterdam A new venue with stunning views over the harbor area On the third floor there are two beautiful sky lounges. These areas offer the chance to enjoy specially composed packages in a private setting. It is possible to decorate these areas to your own liking so the look and feel matches your event completely. The rooms are also perfect for break-out sessions or small meetings. Theater Amsterdam is easily accessed by boat, car, public transport and bike. There are 300 parking places available in an open-air car park right next to Theater Amsterdam. We have the Golden Green Key Certificate, the international certificate rewarding sustainable companies in the recreation and leisure industry. The theatre is committed to minimising environmental impact and therefore goes the extra mile, achieving better and more than is required by applicable environmental legislation.

THEATER AMSTERDAM Danzigerkade 5, 1013 AP Amsterdam T +31 (0)20 705 5050 E groups@theateramsterdam.com I theateramsterdam.com

Amsterdam Museum Association

Host your event in one of Amsterdam’s best museums From historic splendour to cutting-edge contemporary art and architecture, the 44 museums united in museum association OAM provide the perfect MICE location for all tastes. Amsterdam is home to many of the world’s most famous museums, with more per square metre than any other destination – which makes it a real paradise for art-lovers. Uniting under the museum association OAM, 44 of those world-renowned museums are now open for the meeting industry. Together, they boast the world’s biggest collection of Van Gogh paintings, at the Van Gogh Museum, and beautiful works by

Rembrandt at the Rijksmuseum. Amsterdam Museum tells the story of the city, which is rounded out by the canal-house museums Van Loon, Willet-Holthuysen and Geelvinck Hinlopen. The Hermitage Amsterdam, meanwhile, has unique access to the Hermitage St Petersburg collection, while the Stedelijk is renowned for its modern art. If you’re looking for an unforgettable Amsterdam experience during your MICE event, OAM offers the perfect solution. Surprise your delegates with the most stunning and unique location for a dinner or reception, the perfect combination of

business and pleasure. Whether you’re organising a meeting for a large or small group, OAM offers assistance in hosting an all-inclusive event in one of the city’s most beautiful locations. Sounds appealing? Don’t hesitate to get in touch and start planning your next trip to Amsterdam. OAM T +31 (0)24 711 1378 E service@amsterdammusea.org W amsterdammusea.org

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House of Bols

The Cocktail & Genever Experience

A visit to House of Bols, Cocktail & Genever Experience on Museum Square in Amsterdam is a unique adventure and an unforgettable interactive experience of the world of cocktails, liqueurs, bartending and genever. As a visitor, you will find out about the link with Rembrandt and how Lucas Bols was able to grow his business by investing in the VOC. This year, as the oldest distilled spirit brand in the world, Lucas Bols is celebrating its 440-year existence, and shows it is still very much alive in the world of cocktails. Discover the flavour of Amsterdam As winner of the Dutch Design Award for Best Exhibition & Experience, The House of Bols is proving that heritage and history blend perfectly with innovation and contemporary design. House of Bols takes its visitors on a spectacular journey through the ‘World of Flavour’. In the Hall of Taste and Genever Room all senses will be stimulated, and visitors discover the secrets of all 38 Bols liqueurs and genevers. The tour ends in the Mirror Bar, where bartenders shake you a perfect Bols cocktail. A delicious start to your evening in Amsterdam! Location: Across from the Van Gogh Museum and the Rijksmuseum, the House of Bols is perfectly located to combine with Amsterdam’s major attractions. The minimum age for entrance is 18 HOUSE OF BOLS Potterstraat 14, 1071 CZ Amsterdam Tel +31 (0)20 570 8575 E: info@houseofbols.com I: houseofbols.com

Concertgebouw The Royal Concert Hall The centrally located Royal Concert hall is an inspiring location for events, dinners and meetings. The breath-taking historical building has played host to many of the world’s most famous musicians, and this heritage informs your experience. With excellent parking facilities, two conference halls and up to ten break-out rooms to accommodate up to 2,500 guests, the Concert Hall is the largest conference location in midtown Amsterdam. Sustainable events The Royal Concert Hall has developed a sustainable strategy that will help the Concert Hall to reduce its footprint and lower energy use by 40 per cent in the coming five years. Robeco SummerNight concerts The Robeco SummerNights concerts sesaon is programmed in the summertime, during the months of July and August. You will hear splendid classical concerts, swinging jazz, pop music and famous artists from the Netherlands and beyond. You can find the programme at: www.concertgebouw.nl/en/robeco-summernights-0 You can freshen up with a little music after your meeting in one of the foyers.

Catering We work with high quality caterers. If you wish, you can also work with your own catering company. Our caterers can offer a variety of catering possibilities, such as dinners, lunches and snacks. Technical suppliers We work witha number of high quality technical suppliers, who can equip your meeting according to your wishes. Some of our rooms are already equipped with a beamer, screen and a sound system. Room capacities • 50-1,900 persons – theatre style • 100-550 persons – sit down dinner • 1,000 persons – reception / walking dinner • seven break-out rooms Free high-speed Wi-Fi Please call Laura Beenders or Roos van der Donk for further assistance.

THE CONCERTGEBOUW Concertgebouwplein 10, 1071 LN Amsterdam T + 31 (0)20 573 0454 E: sales@concertgebouw.nl I: concertgebouw.nl

Gassan Diamonds Amsterdam has been known as ‘the City of Diamonds’ for over 425 years and in the greenest museum quarter of Amsterdam known as ‘de Plantage’ you will find Gassan Diamonds. This formerly steam driven diamond factory, originally build in 1879, is the oldest in Amsterdam. Gassan Diamonds offers free diamond tours led by expert guides in your own language. Visitors can admire diamond polishers at work and learn about what factors determine the quality of diamonds and their related value. Gassan Diamonds can provide business-to-business activities for both small and big groups. To give you an impression of the possibilities, you will find some suggestions below. • Organise your meeting in the oldest diamond factory in Amsterdam. • Add a lovely lunch or cocktail to complete your programme. • You can combine the diamond experience with a Diamond and Champagne Surprise cocktail. Depending on the budget, there will be, for example one genuine brilliant-cut diamond in one of the glasses and the rest will contain a synthetic stone. Once everyone has enjoyed the champagne, a diamond expert will then check the stones and consequently find the lucky winner of the real diamond. This promotion brings a lot of excitement to a sophisticated incentive travel participant. • Gassan Diamonds not only offers products, but services as well – for example, anniversary programmes and after-sales service. • Organise events for employees of your company with the purpose of teambuilding. Arrive or leave Gassan Diamonds the Dutch way. For example, you can rent a bike, have a canal cruise or visit by tourist bus. Parking facilities, also for buses and a mooring site for canal boats, are available. Gassan Diamonds is open seven days a week from 09.00 to 17.00. 9

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Amsterdam MICEdition - summer 2015

Partner programmes

Canal Company

Amsterdam is best seen from the water!

Cobra Museum of Modern Art A surprising museum for modern and contemporary art The Cobra Museum of Modern Art, in the Netherlands’ greater Amsterdam region, is dedicated to exhibiting the legacy of the international CoBrA movement. For 20 years, in its modern, purpose-built building, the Cobra Museum has presented high-profile exhibitions of this European avant-garde movement.

not only the modern art of the CoBrA members but also contemporary artist that are influenced by CoBrA (check the website for our programme).

The Cobra Museum of Modern Art in Amstelveen is just a stone’s throw from Amsterdam and the European hub of Amsterdam’s Schiphol Airport. The museum is famous for its great venuesbetween the works of Art. It is in the museum’s CoBrA (an anocrym for Copenhagen, Brussels and AmsterDNA to work together with different businesses to service dam, the cities of their founders) was an avant-garde art meetings to state-of-the-art standards. But small groups movement founded in 1948, and it blossomed for some 1,000 energy-filled days. Today, CoBrA is an important cultu- with special art interest will also feel at home. The museum takes pride in being a ‘Museum that cooks’, working togeral legacy and a crucial link in modern visual art with artists such as Asger Jorn, Constant, Karel Appel, Pierre Alechinsky ther with the best chefs in a professional equipped kitchen. and many more. The Cobra artists are represented in major Up to 500 people can easily be serviced in different halls of the museum. museum collections around the world and are inspiration to many contemporary artist. The museum shows therefore COBRA MUSEUM OF MODERN ART Sandbergplein 1, 1181 ZX Amstelveen T +31 (0)20 547 5038 E zaalverhuur@cobra-museum.nl I cobra-museum.nl

Canal Company believes that Amsterdam is seen in its full glory from the water. The magnificent buildings, picturesque bridges and magical canals, for which the city is so famous… with Canal these all come together and they love to share it with you. The wide-ranging portfolio of programmes is guaranteed to give you an unforgettable day on the water. Whether it’s an intimate dinner with your partner, a celebration with 20 guests or a business party with 500 clients, with Canal everything is possible on and around the canals! They put the spotlight on Amsterdam’s breath-taking beauty, which has always been their major focus. Canal has an extensive fleet with 44 vessels (party boats, classic saloon steamers and open boats) which can cater for a variety of group sizes (from 20-1,000 people) and events. By responding to specific desires and with the personal approach of its staff, Canal ensures that every experience of Amsterdam is unique. And Canal is proud to have been awarded with the Golden Green Key, an official and international eco-label for sustainability and Corporate Social Responsibility. The boats run silently on environmentally friendly natural gas. CANAL COMPANY Weteringschans 26-1, 1017 SG Amsterdam T +31 20 217 0500 E info@canal.nl I canal.nl

Worth a visit Got some spare time on your hands during your congress visit to Amsterdam? These 2015 cultural attractions across the city are deﬁnitely worth a visit, and are an excellent way to discover this city ﬁlled with history while doing business. Rembrandt: The Final Years A major (billed as first-ever) overview of the master’s very last works, dating from around 1652 to his death in 1669. 12 February-17 May Rijksmuseum Museumstraat 1 1071 XX Amsterdam Contact: 0031 (0)20 674 7000 or rijksmuseum.nl

Janine Jansen and the Royal Concertgebouw Orchestra Dutch violinist Janine Jansen meets world-famed local lads in a series of Romantic concerts. Various dates in June Concertgebouw Concertgebouwplein 10 1071 LN Amsterdam Contact: 00 31 (0)20 671 8345 orconcertgebouw.nl

FoodhallenAmsterdam/ Hallen Quarter The concept is inspired by ‘indoor food markets’ such as the Torvehallerne in Copenhagen, Mercado de San Miguel in Madrid and the Borough Market in London. This indispensable concept for a ‘big city life’ is the chosen place for locals and tourists for a lovely walk around and enjoy different dishes. Nine Streets The Nine Streets between Raadhuisstraat and Leidsestraat form a district where traditionally craft and culture predominate. In the area of the Nine Streets in a nutshell you can find a wonderful overview of the architectural styles within the Amsterdam canals and wonderful and interesting shops.

Open Garden Days Some of the magnificent gardens hidden behind Amsterdam’s canal houses – usually closed to the public – go on show. 19-21 June Canal Ring Contact: 0031 (0)20 624 5255 oropentuinendagen.nl

SAIL Amsterdam Tall ships from all over the world, and from different eras, sail to Amsterdam for a week of maritime and cultural events… and all are on show. 19-23 August Various locations, but mostly around the Eastern Docks Contact: sail.nl

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Opening hours Mon 11.00 – 20.00 Tue 10.00 – 20.00 Wed 10.00 – 20.00 Thur 10.00 – 21.00 Fri 10.00 – 21.00 Sat 09.30 – 20.00 Sun 11.00 – 20.00

de Bijenkorf Luxury department store What started as a small haberdashery 145 years ago has grown into the Netherlands’ largest premium department store. De Bijenkorf was established in 1870 and its flagship store is located in a historical building on Dam square in Amsterdam. New: Tax Free Lounge De Bijenkorf Amsterdam has a Tax Free Lounge, the only available in the Netherlands and located in Amsterdam city centre. It allows non-EU customers to instantly get their money back on the fourth floor. Customers of de Bijenkorf can opt to pay in their own currency at every cash desk, when paying by Mastercard or Visa. Fashion destination You’ll find a carefully curated selection of the best fashion labels, designer brands and luxury products. Shop the most exclusive brands such as Louis Vuitton, Hermès, Burberry and Gucci. De Bijenkorf offers the highest standard of quality and always presents the latest trends, the most spectacular events and an outstanding premium service. The new fashion seasons start during the months of March and September. Come along and allow fashion and styling experts to inspire you. DE BIJENKORF Dam Square 1, 1012 JS Amsterdam T +31 (0)88 245 3333 E tourism@debijenkorf.nl I deBijenkorf.nl/international

Rederij Lovers & Rederij ‘t Smidtje A luxurious experience on the canals of Amsterdam! Discover Amsterdam at its best – from the water – with Boat Company Lovers and Boat Company ’t Smidtje! Boat Company Lovers and Boat Company ‘t Smidtje offer an extraordinary and extensive selection of canal cruises and boat trips. Whether you fancy an intimate boat trip or a sailing event for a larger group, you will undoubtedly find a suitable boat in our fleet. The interior and furnishing of our ships can be changed to your wishes. More than likely, you desire more of a boat trip than just cruising the canals. That is why we have prepared a wide selection of arrangements, which will make the cruising experience even more special – from an extensive dinner or a happy hour to a boat trip in combination with other fun attractions in Amsterdam. Did you also know that you can marry on the boat or that you can celebrate an anniversary? With the romantic environment of Amsterdam we will give you an unforgettable day!

Business meeting? Planning a business meeting in a unique location? Why not hold your meeting on the canals, an inspiring environment often offers new perspective. Especially if you complement your meeting with a moment of relaxation like a lunch, dinner or happy hour. With our great assortment of catering and the possibilities to give a presentation on board we make it convenient for you to do business on the water! Is your company celebrating a special event? Our floating party locations will certainly add power and motion to your celebration. We have a wide selection of packages, which we will happily adjust to your wishes. Are you in search of something completely different? Based on your wishes and our experience we are happy to compose a tailor-made event for you.

REDERIJ ’T SMIDTJE & REDERIJ LOVERS Ruysdaelkade 174, 1072 AT Amsterdam T +31 (0)20 670 6067 E sales@smidtje.nl I smidtje.nl

Colophon Published by: Amsterdam Marketing PO Box 3331 1001 AC Amsterdam T +31 20 702 62 00 I iamsterdam.com/meeting E acb@iamsterdam.com Project Management:

I amsterdam City Card

Tom Wolters Print: Joh. Enschedé

Your delegates will get more from their visit with the I amsterdam City Card

Amsterdam’s premier hospitality product, the I amsterdam City Card offers free entrance to more than 40 worldclass museums, a canal cruise and unlimited use of the tram, bus and metro lines operated by GVB Amsterdam. The card is available for 24, 48 or 72 hours, priced at €49, €59 and €69 respectively. In addition, it provides a 25% discount at popular attractions and a variety of restaurants, plus free giveaways and special monthly offers. Retailers, tour operators, travel agents, congress organisers and meeting planners will receive €3 commission on the 24hour card, €6 on the 48-hour card and €7 on the 72-hour card. For information on ordering the I amsterdam City Card please contact our Service Centre: servicecenter@iamsterdam.com or tel. +31 (0)20 702 6000.

Highlights in Amsterdam Stedelijk Museum, Van Gogh Museum, Rembrandt House Museum, Artis Royal Zoo, Amsterdam Museum and many more…

dam, a picturesque former fishing village on the shores of the IJsselmeer, 20 km north of Amsterdam. The Marken Express, a ferry service that links Volendam and Marken, is the perfect way to arrive.

City escapes There’s more to Amsterdam than you may think. Within 30 minutes of the city centre these inspiring city escapes offer a true taste of the Netherlands, old and new.

Amsterdam Castle Muiderslot Located in Muiden to the east of Amsterdam, Amsterdam Castle Muiderslot’s legacy dates all the way back to 1280 when Count Floris V commissioned the construction of a stone fortress on the grounds. Part of the UNESCO-listed Defence Line of Amsterdam, the enchanting castle and gardens are a sure-fire hit with visitors of all ages.

Volendam-Marken Express For a trip back into ‘Old Holland’, head for Volen-

Amsterdam Design: Arjen van den Houten Disclaimer No part of this publication may be reproduced or transmitted in any form or by any means, electronic, mechanical or photocopying, without prior permission from Amsterdam Marketing. All the information provided in this publication is as it was known to Amsterdam Marketing at the time of printing. Subject to misprint and error. © May 2015

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Amsterdam MICEdition - winter 2014

Conferences 2015-2016 Events 2015-2016 CONFERENCES 2015 23-26 May 17th triennial congress of the International Atherosclerosis Society Amsterdam RAI 26-29 May Hack In The Box Conference Beurs van Berlage 8-10 June Europese Scala Conference Beurs van Berlage 29 August1 September 28th Congress of the European College of International Neuropsychopharmacology - ECNP Amsterdam RAI

10-15 September International Broadcast Conference – IBC Amsterdam RAI 26-30 September 25th Annual Congress of the European Respiratory Society – ERS Amsterdam RAI 3-6 November Aquatech Amsterdam International Water Week Amsterdam RAI CONFERENCES 2016 9-12 February Integrated Systems Europe – ISE Amsterdam RAI 9-11 March European Breast Cancer Conference EBCC 10 Amsterdam RAI

16-19 March 11th Congress of European Crohn´s and Colitis Organisation – ECCO Amsterdam RAI

EVENTS 2015

1-6 May 14th International Child Neurology Congress - ICNC’2016 Amsterdam RAI

30 May-23 June Holland Festival Various Locations in Amsterdam

29 May – 2 June International Society for Mushroom Science (ISMS) To be announced 6-10 June eHealth Week Beurs van Berlage 17-21 June The 24th Biennial WPATH Symposium To be announced

1 May-31 August Vondelpark Open Air Theatre Vondelpark

31 May-30 June Amsterdamse Bos Festival Het Amsterdamse Bos 26 June-5 July World Cup Beach Volleyball Dam Square Amsterdam

27 June-30 August Robeco Summer Nights Royal Concert Building 4 – 7 June Taste of Amsterdam Amstel Park 07-23 August De Parade Theatre Festival Martin Luther King 14-23 August Grachtenfestival Amsterdam Amsterdam Canals 19-23 August Sail Amsterdam 2015 Amsterdam Port & IJRiver 17-20 September Unseen photo fair Westergasfabriek

14-18 October Amsterdam Dance Event Various locations in Amsterdam 27 November2 February Amsterdam Light Festival Various Locations in Amsterdam EVENTS 2016 28–31 January Jumping Amsterdam Amsterdam RAI 8-21 February Pop Arts Festival Various locations in Amsterdam 6-10 July 2016 European Athletics Championships Olympisch Stadion Amsterdam

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