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SUBJECT: BTEC NATIONAL DIPLOMA IN CREATIVE MEDIA PRODUCTION
Unit 52: Assignment 2 Summary of Learning Outcomes:
2. Be able to produce factual copy for print 3. Be able to present factual copy and imagery for an identified purpose in an appropriate format Introduction: This task will develop your understandings of the qualities required for factual writing in different contexts Brief: The aim of this assignment is to establish a topic to address when approaching producing factual copy for print and additionally to define who the target audience of the article will be.
Part 1 – Topic choice and audience research • Obtain a topic to focus your article on from the Guardian Newspaper website http://www.guardian.co.uk/ • Using illustrations and text create an audience profile mind map diagram outlining their key characteristics - Include age, education, interests for example - how often they’re in the kitchen, how often they go to restaurants, whether they’re interested in trendy foods, whether they travel, have kids, take classes, etc. Doing so will help you focus your factual article.
Part 2 – Create a brief pitch for factual production Your pitch needs to reflect and build upon the research that you have conducted, create a Prezi or Powerpoint depicting the category and topic and target audience of your factual article. Focus on • • • •
Who you are targeting What are their interests How you are going to obtain research What your article or leaflet discusses
Internal verifier: Ian Ellis Assignment Writer: John Crossley/Rob Maddison Assessors: Ian Ellis