ArtForms Identity Refresh -
Ian Prentice hello@ianep.co.uk ianep.co.uk
Existing Materials - Logo
- Letters
- Publications
- Website
Problems - Inconsistency - Typeface & point size - Colour / black & white - Layout - Divisions - Six divisions, three main - No individual identity, nor cohesion - Already had colours, plus two from logo - Brand - Currently did not feel vibrant, modern or inspiring - ArtForms needs setting apart from Education Leeds - Overall - An updated, professional and reflective of service
Solution - Create new visual identity and produce a set of materials, while keeping the existing logo and current required elements - All designed materials also have to be left in an editable template format, so ArtForms team can continue using them in the future
Tasks - Logo - Neaten, update and export - Divisional Colours - Swatches from existing materials - Letter Heads / Templates - Various types - Services Publication - Cover page, and formatted throughout - Business Cards - Senior Management, plus template for others - Compliment Slips - Designed but blank All with the same colours, type/font, and left as templates
Development - Header only
Development - ‘Swoosh’
Development - ‘Swoosh’ The West Park Centre Welcomes You Dear Client, Thank you for your booking at the West Park Centre. Please find enclosed the following documentation:DOCUMENTATION
REQUIREMENTS
Confirmation Booking Form:
In order to confirm your booking, please check the information on your booking form. Complete and sign it, and return within five working days to this address. Please inform us immediately of any changes. Cancellation policy: There is a seven business day notification period required for the cancellation of a booking. Unfortunately cancellation made without the given notice period will be charged 50% of the total booking cost.
Terms & Conditions:
Please check all details carefully before arrival at the Centre.
Health & Safety Procedeurs/ Risk Assessment:
Please check all details carefully before arrival at the Centre. If you require a copy of our latest risk assessment document prior to your meeting/event, please contact us on the below telephone number.
Evaluation Sheet:
We work to consistently improve our services and value your feedback, please fill in this short survey.
How to find us:
A map of how to find us is now available in the ‘Contact’ section of our website: www.artformsleeds.co.uk
Please hand the Evaluation Sheet into reception when your session has finished. Please note, an independent caterer operates in the building who can supply anything from teas and coffees to meals of all sizes. Please contact Carol Johnson on 07737 237 839. If you require any further information, please don’t hesitate to contact us. Yours sincerely Centre Administrator a The West Park Centre Spen Lane West Park Leeds LS16 5BE
t 0113 2304074 w artformsleeds.co.uk e educ.artforms@educationleeds.co.uk
Development - ‘Road’
Development - ‘Road’
a The West Park Centre Spen Lane Leeds LS16 5BE
t 0113 230 4074 w artformsleeds.co.uk e educ.artforms@educationleeds.co.uk
Samples - ‘Swoosh’ !
Clare Price
Head of Arts Development
Caribbean Carnival
clare.price@educationleeds.co.uk 07891271143 / 0113 2304074
Arts Workshops
artformsleeds.co.uk
!
Embrace the spirit and freedom of carnival Aimed at KS1 and KS2
Head Teacher 10 School Road Hyde Park Leeds LS1 2AB
Dear Sir/Madam We are pleased to inform you that one or more pupils at your school have completed an Artforms award. These awards grade pupils on their proficiency in a particular musical instrument or on their vocal skills and are presented as a certificate. They were introduced to give young musicians a target to work towards and help them to gain a sense of progress and achievement. There are currently three awards; red (level 1), orange (level 2) and yellow (level 3). Please find enclosed a list of the young musicians and the award they have received. Please also find our blank certificate templates to be completed as appropriate. You may then wish to hand them out in assembly or another prestigious event We thank you for helping us to reward these pupils for their talents and hard work. Yours Sincerely
Zara Rizvi Artforms Support Assistant
The West Park Centre Spen Lane Leeds LS16 5BE
t 0113 230 4074 w artformsleeds.co.uk e educ.artforms@educationleeds.co.uk
The West Park Centre Spen Lane Leeds LS16 5BE
t 0113 230 4074 w artformsleeds.co.uk e educ.artforms@educationleeds.co.uk
The West Park Centre Spen Lane Leeds LS16 5BE
t 0113 230 4074 w artformsleeds.co.uk e educ.artforms@educationleeds.co.uk
Samples - ‘Road’ !
Clare Price
Head of Arts Development
Happy Mapping
clare.price@educationleeds.co.uk 07891271143 / 0113 2304074
A cross arts project
artformsleeds.co.uk
Promoting emotional health and well being Aimed at KS2
Head Teacher 10 School Road Hyde Park Leeds LS1 2AB
Dear Sir/Madam We are pleased to inform you that one or more pupils at your school have completed an Artforms award. These awards grade pupils on their proficiency in a particular musical instrument or on their vocal skills and are presented as a certificate. They were introduced to give young musicians a target to work towards and help them to gain a sense of progress and achievement. There are currently three awards; red (level 1), orange (level 2) and yellow (level 3). Please find enclosed a list of the young musicians and the award they have received. Please also find our blank certificate templates to be completed as appropriate. You may then wish to hand them out in assembly or another prestigious event We thank you for helping us to reward these pupils for their talents and hard work. Yours Sincerely
Zara Rizvi Artforms Support Assistant
The West Park Centre Spen Lane Leeds LS16 5BE
t 0113 230 4074 w artformsleeds.co.uk e educ.artforms@educationleeds.co.uk
The West Park Centre Spen Lane Leeds LS16 5BE
t 0113 230 4074 w artformsleeds.co.uk e educ.artforms@educationleeds.co.uk
The West Park Centre Spen Lane Leeds LS16 5BE
t 0113 230 4074 w artformsleeds.co.uk e educ.artforms@educationleeds.co.uk
Templates - Design software vs. office software - PDF - ‘Interactive Forms’ - Set type parameters - Lack of formatting options - Word - Text boxes harder to set up - No set grid/layout - Input text styles and still use Word as normal Provide both PDF files and Word templates, along with instructions and usage guides
Video
(Video of using template shown)
ArtForms Thank you -
Ian Prentice hello@ianep.co.uk ianep.co.uk