IAN FELTON PORTFOLIO industrial designer
ABOUT ME
Ian Felton Age: 21 Home: Washington, D.C. Education: SCAD Major: BFA Industrial Design Focus: Accessory Design / Sustainability
VALUES Diversity Open-mindedness Mindfulness Empathy Community Balance Passion
BELIEFS Design is more than creating an object. It is a journey that requires different abilities along the way: Curiosity to understand why things are the way they are; empathy to uncover unmet needs; creativity to explore new concepts, forms and approaches; discipline to drive continual refinement; and–most important of all–personal commitment to creating a unique experience for the consumer.
DESIGN PROCESS
IMMERSION
IDEATION
DEVELOPMENT
ADAPTATION
FINALIZATION REFINEMENT
EVALUATION
EVOLUTION
TABLE OF CONTENTS
SELETTI
ABHITAH SPICE MILLS
CONTACT
EXTENDING SELETTI Group Project
Design a cohesive set of bathroom products using the brand language of an existing company.
The male
specific grooming market will reach an estimated value of $28 billion by 2014
MARKET PLACEMENT Opportunity =
CHEAP
MID-RANGE
middle class males becoming more concerned with their appearance
EXPENSIVE
VERY-EXPENSIVE
HIGH QUALITY
TRADITIONAL
WIT
SELETTI AS INSPIRATION Seletti creates unique products for a unique experience. Through the use of clean design wit, and exotic materials, they strive to bridge the gap between product and consumer, forming relationships between the two.
COLOR
MATERIALS
PATTERN
IDEATION
1400 COLLABORATIVE SKETCHES
RENDERINGS
power/volume aux - input
badger bristle
porcelain
sea glass
cork ceramic blade
FINAL PRODUCTS
SNAP ON LIGHTS UP Industry Collaboration
Redesign the portable workspace lighting tool using Snap-on’s brand language and consumer needs.
WORKSHOPS MANUFACTURER
HEADQUARTERS
FRANCHISEE
TECHS / MECHANICS
CLIENT BRIEF
Create an innovative portable lighting solution, building upon the signature Snap-on look and maintaining the brand’s legacy, addressing the following criteria:
BATTERY PACK COMPATIBLE
SHOP LIGHT RE-DESIGN
+
USE OF LED TECHNOLOGY
+
50+ Mechanics Interviewed
SUMMARIZED INTERVIEW RESEARCH LIFESTYLE
WORKSPACE + TOOLS OLDER
YOUNGER
OLDER
YOUNGER
• More tools/lights, gathered over time
• Fewer tools overall
• Pragmatic
• Simpler, general purpose tools
• Tools tend to be specialized
• Has a more developed relationship with a brand franchisee
• High quality tools are the only tools worth buying • Low tolerance for “gadgety tools” • Hands-on, no gloves
• More likely to use rechargeable lights • Open to learning new methods and technologies • Prefer to wear gloves, keep hands clean
• Brand loyalty determined by reputation and habit
• More open to investing in multiple brands • Researches tools before purchase
• Replaces tools when necessary
• Interacts through social media
• Trusts franchisee regarding new purchases
• Hasn’t yet developed relationship with brand representative
• Have to work in dark spaces
• Loyalty influenced by brand representative
• Opt for most effective solutions
• Ask colleague’s opinion about products
PERSONA
JOHN SMITH AGE 52 LOCATION Mooresville, NC EDUCATION School of Hands on Experience OCCUPATION Owns his own small garage with three other
“
technicians and his wife works as the secretary. Works on a few race cars regularly.
I want my guys to do the best work they can as fast as they can. Buying some good lights for the shop is a small price to pay for that.
LIFESTYLE • Resourceful, gets the job done with what he has • Social, knows lots of people in the community • Happy and enthusiastic, always cracking jokes • Keeps his things fairly clean and organized • Married with two children that are now independent
“
BRANDS OF CHOICE
WANTS
NEEDS
• Adjustable brightness/lumens
• Long battery life/brighter light
• Comfortable and intuitive feel
• Durable high quality product
• Compatability with existing systems
• Need broad light beam
IDEATION
me!
1 steel hook
2 battery meter 3 7.2v SNAP-ON battery
removable head 5
toggle trigger 4
3D PRINTED MODEL
2,200
500
LUMENS
LUMENS
4-6
12-18
300m
150m
22,000cd
1,500cd
hours
hours
ROMANCING SPICE MILLS Studio Project
Design a set of salt and pepper mills using the design trends of an era of automobile design
SOFT LINES
ROMANTIC SMOOTH TRANSITIONS
FLOW SHELL ERA 1940
1950
Porsche 356
Ferrari 250 GT
Aston Martin DB4
1960
Jaguar E-type
OVERVIEW
The Flow Shell era was a unique time. Cars were moving out of segmented construction and venturing into the era of aerodynamicism, exploring soft lines and smooth transitions; a sort of romantic embrace.
IDEATION
700 TOTAL SKETCHES
CONSTRUCTION
Ceramic Grinding Mechanism
“Exploring soft lines and smooth transitions; a sort of romantic embrace�
ABHITAH PACK Personal Project
Design a climbing specific pack that is unobtrusive and moves with the user’s body as they climb.
MARKET EVALUATION CLIMBING PACKS
Opportunity = GREGORY
BLACK DIAMOND
create a less-obtrusive pack designed to wear while climbing
MAMMUT
NORTH FACE
BALANCE
ABHITAH = ON BOTH SIDES Abhitah is the Sanskrit word meaning “on both sides.” This pack is designed with the universal consumer in mind. It is a fully ambidextrous sling pack and its ergonomic design allows for completely unaffected climbing ability. The pack is designed to move with you as you climb so it never holds you back.
ACCESSIBILITY
UNIVERSAL
PRECISION
AMBIDEXTROUS
ERGONOMIC
IDEATION
BIOMIMICRY
SLING ERGONOMICS
CASUAL
ACTIVE
- easy clip sling
- 3 points of contact
- padded strap
- unobtrusive - moves with you
“Make some more and we would love to sell them!� - Assistant Director/Earth Treks Climbing Gyms
THANK YOU! FEEL FREE TO
CONTACT ME
INFORMATION EMAIL: ifelton010@gmail.com PHONE: 301.233.3993
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