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9, 10, 11 October EventCity, Manchester, England
For exhibitor/visitor info please contact us today at: sales@eci-international.com Tel: + 44 (0) 1892 863888 Fax: + 44 (0) 1892 863828 www.eci-international.com
ISSUE 4
Space going fast as Michelin Training Centre signs up for Brityrex Brityrex International 2012, Event City, Manchester, 9 -11 October 2012 The highly-regarded Michelin Training Centre (MTC) has confirmed that it will be exhibiting at Brityrex International at EventCity, Manchester in October. The Stoke-onTrent based organisation is seen as a reference point for tyre industry training and will be a popular addition to a growing line-up of exhibitors. Other trade suppliers recently signed up for the UK’s only independent tyre and equipment exhibition include King Pin Wheels, Tyre Bay Direct, Harvie Tyres and freight forwarding specialist Maritime Cargo Services. Brityrex organiser ECI International says that over 90% of space has now been taken at the venue, guaranteeing a busy show with dozens of suppliers covering all aspects of the tyre and equipment market. “We’re delighted that Michelin Training Centre will be making its first ever appearance at a Brityrex show,” says ECI’s Paul Farrant. “They will be a big draw for show visitors keen to learn more about how they can train and invest in staff to improve company performance. “Interest in the show continues to grow and the message for prospective exhibitors is to contact us soon as possible as space and stand choice is now at a premium.” A new advertising campaign aimed at encouraging visitors to the show is running in trade magazines and highlights five great reasons to attend Brityrex: • Wide range of exciting tyre and equipment brands • Tyre Talk seminar programme • NTDA Dinner and TAFF Awards • Michelin Training Centre • Retreading Pavilion The visitor pre-registration service which guarantees hassle-free, fast-track entry to EventCity is now open online at www.eci-international.com
Michelin Training Centre
Established for over 25 years, the Michelin Training Centre in Stoke-on-Trent has long been considered the reference for tyre industry training in the UK and Ireland. It offers a comprehensive portfolio of more than 100 training courses, many with City & Guilds, IMI and REACT accreditation, covering all aspects and roles in the tyre industry. These range from fitting and technical courses for tyre fitters and technicians, to sales training for site and field-based staff and management training and development courses for depot managers and business owners. Training and development of people is essential for the future of every business, and that’s why we trained more than 1,500 people last year, helping improve standards in the tyre industry. Well trained staff can bring increased sales, improved staff retention and higher levels of job satisfaction; Michelin Training is proven to be a smart investment. The fully equipped training centre in Stoke-on-Trent boasts the latest technologies, with six lecture rooms, an IT suite, on-site truck, agricultural and earthmover workshops, mocked up tyre dealer premises and video / role-play facilities. Alternatively, members of our dedicated training team can deliver training at your site, tailored to your requirements. The Michelin Training Centre will be exhibiting at the Brityrex show for the first time in 2012 and we look forward to meeting you and discussing your individual training needs. www.michelintraining.co.uk