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29, 30, 31 March, Singapore Expo Centre Big plans for BKT and CEAT at Tyrexpo Asia 2011 With more than 150 exhibitors already confirmed to take part including many new bookings still taking place, Tyrexpo Asia 2011 is poised to be the largest edition of the show to be staged in the Singapore Expo Centre. Indian tyre makers BKT and CEAT have unveiled ambitious plans for their presence at TyrexpoAsia’11 in March next year. BKT, the OTR tyre specialist currently exports around 95% of its production, with 60% of this currently sold in Europe where it has established a strong market position. But now BKT has turned its attention to Asia, where it sees strong growth potential, according to Anshuman Singh, the company’s senior manager - export marketing. “As the only major show for tyres in the region, Tyrexpo Asia gives us the right platform to launch our future plans for this market. BKT will be showcasing its newly developed range of OTR radial tyres marketed under the sub-brand name of EARTHMAX, which are benchmarked against the world leading brand and are now proving their worth in the marketplace,” he says. “After being a preferred brand for agriculture, industrial, construction and earthmoving vehicles in Europe, BKT is also growing aggressively in Asian markets. We will finish this year with 50% growth year-on-year. After
becoming popular in the replacement market, BKT has now also become a preferred choice of few major OEMs in Asia,” confirms Mr Singh. According to Sandeep Gulati, general manager – exports at CEAT, Tyrexpo Asia’11 will be one of the first major occasions to talk to customers about its recent agreement with Pirelli to acquire the global rights to market tyres under the CEAT brand across the world. The exclusive ownership deal means that with immediate effect the brand can be marketed as CEAT in all territories except Europe, Latin America, Mexico and Turkey, where the agreement is effective from January 2012. CEAT is also adding to its production capacity with the commissioning in October 2010 of a fourth manufacturing centre, in Halol, India to produce radial tyres. The extra capacity will support sales of the CEAT and Altura brands domestically and to the 115 export markets already served by the company. Another company keen to make a big impression in Singapore next March is local manufacturer Stamford Tyres. For Stamford the exhibition is a domestic event of international significance, which provides the opportunity to host customers from across south east Asia and worldwide. Stamford will occupy a prominent stand in the front
Omni United, one of Singapore’s fastest growing companies, will be making an appearance once again as an exhibitor at this upcoming TYREEXPO ASIA’11. Omni will be using Singapore 2011 as a platform to showcase their RADAR range in RPX800, RPX900 and Dimax R8. The RPX800 PCR range is currently available in 23 sizes, the RPX900 range is available in 26 sizes, the Dimax R8 currently has 18 sizes. Omni will also be introducing their new light truck commercial tyre the RPX878. The Radar brand also has an exhaustive SUV/LTR offering in over 26 sizes. Under development is the Radar Truck Bus Radial, Truck/Light Truck Bias, Farm and OTR tires. Omni United plans to increase the Radar PCR range to over 200 sizes to include Run-Flat tires and a complete winter tire range. Omni United has an excellent presence in the US, with their tires being distributed by some very established wholesale and retail companies. Omni also has a strong presence in Europe and Asia. At the Tyrexpo Omni will be looking forward to identifying distributors for their Radar range in South East Asia, Africa and parts of Europe. Omni is headquartered in Singapore and offers a complete range of product and service solutions. Omni’s commitment to quality, delivery efficiencies and knowledge has resulted in a dynamic growth across all continents and continues to grow. Omni possesses an insightful understanding of market requirements and transfers that knowledge into identifying manufacturing capabilities and new design requirements. Equipped with an unparalleled supply chain management system, Omni ensures products reach their destinations on time, every-time. Omni believes in setting the pace, being proactive with an undying spirit of making things happen. Omni believes in Mobilizing Life! www.omni-united.com
row of the exhibition hall and is using the occasion to promote its recently launched Firenza ST-05A range of V and W rated high performance passenger car tyres. Another attraction will be the company’s stunning new wheel finish technology. This plasma high vacuum coating provides sports wheels with a choice of brilliant finishes in either Stainless Metallic Chrome or Black Metallic Chrome. Senior vice president (sales & marketing) Pat Berriman, says: “As Tyrexpo Asia is our ‘local’ show it has a special meaning for Stamford Tyres. We will be inviting customers from the region and globally to visit us at the exhibition and also tour our operating facilities and meet members of staff to build relationships. Our stand will include products from across our comprehensive range, including truck and bus tyres, but there will be a particular focus on the new Firenza ST-05A HPT range, launched only last June. We also think our investment in our new sports wheel technology will be a big attraction for wheel stockists as it offers something exciting and different in the sport wheels market.” For further information on the show please visit our website www.eci-international.com
YHI is very pleased to be participating once again in the Tyrexpo Asia 2011. We have had good responses and results in past Tyrexpo Asia exhibitions and we remain confident and optimistic that we are expecting the same, if not, an even better forth-coming one. We will be showcasing even more of YHI’s proprietary products namely, Neuton Tyres, Neuton Power - Automotive Batteries & Advanti Racing wheels, which incidentally, had just picked up the prestigious “Singapore Prestige Brand Awards (SPBA)” in the best “Regional Brands” category. Tyrexpo Asia will be an appropriate event to launch Neuton Tyre’s newest tyre patterns, NT8000 (HPT), NS1000 (SUV/4x4) & LV-2000 (Van, Light Truck). Likewise, latest Neuton Power conventional and maintenance free automotive batteries will be displayed. Advanti Racing wheels will be celebrating fifteen years of offering a wide array of “TRULY DESIRABLE…” wheel designs in fashionable and contemporary finishings for the last decade and a half. Our 15th Anniversary exclusive and limited Advanti Racing wheel design will be offered along with other exciting designs. We are expecting many of YHI’s good customers and friends to congregate in this “party” where exciting programmes are being arranged for all who will be attending this event!” www.yhicorp.com