MSY Technology Pty Ltd
Website Proposal
Creative Brief
Background
MSY Technology is a computer gaming website that sells hardware and gaming packages based in Australia. The company is a small business with 27 branches and specialize in computers, but sell software, external hard drives, printers, and other items for computers.
Target Audience
Our target audience would include a specific market. Judging by the competitors websites, and evaluating MSY Technology’s website, they target offline and online gamers who need powerful computers to run high end gaming technology.
Objectives
To update their extremely outdated website and bring them to the consumer better than the competitors.
Obstacles
Getting the name out there for MSY. They seem like a fairly successful company, but we don’t know how. This redesign would make them far more appealing.
Key Benefit
The redesigned site would be far easier to navigate, and not be PDF.
Support Statement
Our research was very helpful in establishing a better website. Far easier navigation and a sleeker look for their name and website would help them grow their target audience and increase sales hopefully.
Tone
Sleek, Futuristic, Tough, Dependable, Semi-flashy, Good deals on electronics.
Media
Website, physical store locations.
Creative Considerations
Try to better appeal to a specific market while rebranding a business.
Current Website
Current Website
Competitive Analysis
Competitive Analysis
Competitive Analysis
Competitive Analysis
Competitive Analysis
digitalstormonline.com
ibuypower.com
Organized Section Labels
Yes
Yes
View Cart
Yes
Yes
Sale Section
Yes
Search Bar
Yes
Build a Computer Feature
pugetsystems.com
falcon-mw.com
Yes
Yes
Yes Yes Yes
Yes
Mood Board
Logo Design
Logo Design
MSY Technology Pty Ltd
Search Bar
Logo Products
Featured Product #3
Sale Items
Featured Product # 1
Gaming Bundles
Featured Product #2
Account/Cart Company
Search Bar
Logo Products
Sale Items
Gaming Bundles
Account/Cart Company
Accessories
Cables
Coming Soon
Computer Cases
Internal Hardware
Laptops
Monitors
Multimedia
Network Devices
Printers
Scanners
Software
Storage
UPS
Featured Product #3
Featured Product # 1
Featured Product #2
Search Bar
Logo Products
Sale Items
Gaming Bundles
Account/Cart Company
Accessories
Cables
Coming Soon
Computer Cases
Internal Hardware
Laptops
Monitors
Multimedia
Network Devices
Printers
Scanners
Software
Storage
UPS
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Search Bar
Logo Sale Items
Products
Gaming Bundles
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Account/Cart Company
Search Bar
Logo Products
Desktop
Sale Items
Gaming Bundles
Laptop
Account/Cart Company
Search Bar
Logo Products
Sale Items
Gaming Bundles
Account/Cart Company
Price Point 1
Price Point 2
Price Point 3
Price Point 4
Price Point 5
Price Point 6
Search Bar
Logo Products
Sale Items
Gaming Bundles
Text Image
Add to Cart
Account/Cart Company
Search Bar
Logo Products Cart
Address
Shipping
Image
Email Info
Sale Items Payment
Item Info
No
Quantity
Price
Qty.
Number
Text
Input Field
Yes
Company
Gaming Bundles
Review
Continue MSY Account
Account/Cart
Number
Search Bar
Logo Products Cart
Address
Image
Shipping
Sale Items Payment
Company
Gaming Bundles
Review
Item Info
Email Info
Account/Cart
Quantity
Price
Qty.
Number
Text
Input Field
Shipping Info Continue
Number
Search Bar
Logo Products Address
Cart
Shipping
Image
Sale Items Payment
Shipping Info
Shipping Info Price
Shipping Type
Price
Shipping Type
Price
Quantity
Price
Qty.
Number
Text
Input Field
Shipping Type
Company
Gaming Bundles
Review
Item Info
Email Info
Account/Cart
Continue
Number
Search Bar
Logo Products Address
Cart
Shipping
Image
Payment
Sale Items
Company
Gaming Bundles
Review
Item Info
Email Info
Account/Cart
Quantity
Price
Qty.
Number
Text
Input Field
Number
Shipping Info Payment Type
Name on Card Shipping Info
Card Number
Input Field
Shipping Type
Price
Shipping Type
Price
Shipping Type
Price
Expiration
Input Field Security Code Continue
Search Bar
Logo Products Address
Cart
Shipping
Image
Sale Items Payment
Company
Gaming Bundles
Review
Item Info
Email Info
Account/Cart
Quantity
Price
Qty.
Number
Text
Input Field
Number
Shipping Info Payment Type
Name on Card Shipping Info
Card Number
Input Field
Shipping Type
Price
Shipping Type
Price
Shipping Type
Price
Expiration
Input Field Security Code Continue Submit
Search Bar
Logo Products
Sale Items
MSY Business Description
Locations
Contact Us
Facebook and Twiitter Description
Facebook and Twiitter icons
Gaming Bundles
Account/Cart Company
MSY Technology Pty Ltd
Account Products
Sale Items
Gaming Bundles
CrossFireX Custom Gaming System
Company
(0)
MSY
Account Products
Technology Pty Ltd Accessories
Cables
Coming Soon
Multimedia
Network Devices
Printers
Sale Items
Gaming Bundles
Computer Cases Internal Hardware Scanners
Software
CrossFireX Custom Gaming System
Company
Laptops
Monitors
Storage
UPS
(0)
MSY Technology Pty Ltd
Account Products
Accessories Accessories
Cables
Coming Soon
Multimedia
Network Devices
Printers
Sale Items
Gaming Bundles
Computer Cases Internal Hardware Scanners
Software
Company
Laptops
Monitors
Storage
UPS UPS
Coolermaster RC-371-KKN1 Case without PSU Our Price: $43.00
Antec VSK-2000 Black MidTower Case without PSU Our Price: $57.00
Antec 300 Three-Hundred Gaming Tower without PSU Our Price: $59.00
Antec 200V2 Two-HundredV2 Case without PSU Our Price: $59.00
Thermaltake Dokker Tower Case without PSU Our Price: $61.00
Antec NSK4000B-II without PSU Our Price: $63.00
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MSY Technology Pty Ltd
Account Sale Items
Products
Gaming Bundles
Company
f! % 25
Canon Powershot 12.1 Megapixel SLR $144.00
MicroATX Computer Case w/ 585W PSU $49.99
f! of %
LG 1 TB External Hard Drive $129.99
25
10
%
of
f!
Cruzer 4 GB Micro Thumb Drive $9.99
25
%
of
f!
Samsung 12.2 Megapixel Digital Camera $129.00
of
f! of 10
30
%
%
of
f!
Clearance Sale for 2 more days!
CA Duo 2.1 Computer Speakers $39.99
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MSY Technology Pty Ltd
Desktop
Account Products
Sale Items
Gaming Bundles
Laptop
Company
(0)
MSY Technology Pty Ltd
Account Products
Sale Items
Gaming Bundles
Company
Desktop Packages
Gamer Pack 1: $880 - $1.2k Budget
Gamer Pack 2: $1.1k - $1.4k Budget
Gamer Pack 3: $1.3k - $1.6k Budget
Gamer Pack 4: $1.7 - $2k Budget
Gamer Pack 5: $2.5 - $2.9k Budget
Gamer Pack 6: $3.8 - $5.4k Budget
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MSY Technology Pty Ltd
Account Products
Sale Items
Gaming Bundles
Desktop Packages
Intel i 7 Core 750 Gb Hard drive 1.5 ghz Blu-Ray/RW $1,200.00 Add to Cart
Company
(0)
MSY
Account Products
Technology Pty Ltd
ADDRESS
CART
Shopping Cart
Sale Items
SHIPPING
PAYMENT
Gaming Bundles
Company
REVIEW
PRODUCT / DESCRIPTION
PRICE
QTY.
Intel i7 Core 750 Gig Hard drive 1.5 ghz Blu-Ray /RW
1
$1,200.00 SHIPPING TOTAL
Enter your email address Do you have a MSY account?
Continue
YES
NO
$1,200.00
(0) ( 1)
MSY
Account Products
Technology Pty Ltd
ADDRESS
CART
Shopping Cart
SHIPPING
Sale Items
PAYMENT
Gaming Bundles
Company
REVIEW
PRODUCT / DESCRIPTION
PRICE
QTY.
Intel i7 Core 750 Gig Hard drive 1.5 ghz Blu-Ray /RW
1
$1,200.00 SHIPPING TOTAL
Address
email - required
abcsmith@gmail.com
NAME
Continue
ADDRESS CITY
STATE
ZIP
$1,200.00
((0) 1)
MSY
Account Products
Technology Pty Ltd
ADDRESS
CART
Shopping Cart
SHIPPING
Sale Items PAYMENT
PRODUCT / DESCRIPTION
Intel i7 Core 750 Gig Hard drive 1.5 ghz Blu-Ray /RW
Gaming Bundles
Company
REVIEW
PRICE
QTY.
1
$1,200.00 SHIPPING TOTAL
Address
email - required
NAME NAME ADDRESS ADDRESS CITY CITY
abcsmith@gmail.com
STATE STATE
ZIP ZIP
Shipping Standard
$35.00
2 - Day Shipping
$75.00
1 - Day Shipping
$125.00
Shipping fees automatically calculated Continue
$75.00 $1,275.00
(0) ( 1)
MSY
Account Products
Technology Pty Ltd
ADDRESS
CART
Shopping Cart
SHIPPING
Sale Items PAYMENT
Gaming Bundles
Company
REVIEW
PRODUCT / DESCRIPTION
PRICE
QTY.
Intel i7 Core 750 Gig Hard drive 1.5 ghz Blu-Ray /RW
1
$1,200.00 $75.00
SHIPPING
$1,275.00
TOTAL
Address
email - required
NAME NAME ADDRESS ADDRESS CITY CITY
abcsmith@gmail.com
Payment Type
STATE STATE
ZIP ZIP
Shipping Standard 2 - Day Shipping 1 - Day Shipping
Payment
Name on Card
Expiration month
$35.00 $75.00 $125.00
Shipping fees automatically calculated
Card Number
Security Code What’s this?
year
Continue
(0) ( 1)
MSY
Account Products
Technology Pty Ltd
ADDRESS
CART
Shopping Cart
SHIPPING
Sale Items PAYMENT
Gaming Bundles
Company
REVIEW
PRODUCT / DESCRIPTION
PRICE
QTY.
Intel i7 Core 750 Gig Hard drive 1.5 ghz Blu-Ray /RW
1
$1,200.00 $75.00
SHIPPING
$1,275.00
TOTAL
Address
email - required
NAME NAME ADDRESS ADDRESS CITY CITY
abcsmith@gmail.com
Payment Type
STATE STATE
ZIP ZIP
Shipping Standard
Payment
Name on Card
Expiration month
$35.00
2 - Day Shipping
$75.00
1 - Day Shipping
$125.00
Shipping fees automatically calculated
Card Number
Security Code What’s this?
year
SUBMIT
(0) ( 1)
MSY Technology Pty Ltd
Account Products
Sale Items
Locations
Gaming Bundles
Company
Contact Us
MSY Technology is a computer sales chain of stores with more than 14 years of I.T. experience. We specialize in computer parts, software and accessories for a below average price. With our expertise, we will strive to give you the best deal and greatest quality so you will return to us for your computer needs in the future.
Consumer Notice
Follow us on Facebook and Twitter for up to date deals and specials!
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