Take Me Home Car Services
Table Of Contents Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Take Me Home Car Services
“We’re with it when you’re not.”
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home Car Services
Background
A car service created to cater to the intoxicated. The company drives to the customer, then drives the client’s car to their home or other destination. The company car follows them and picks up the driver after arrival at destination. Other services will be offered as well, such as limo, bus, and private services.
Target Audience
The general drinking public. This company provides a service as an alternative to cab companies. Anyone who drinks too much to drive and eventually establishing a relationship with bars and advertising with them.
Objectives
To create a safe alternative to cab companies and provide a way to get your vehicle back to your home or any other destination.
Key Benefit
Providing a welcome chance to get your vehicle home without risking the consequences of possibly hurting someone or getting into trouble with law enforcement.
Support Statement
Making this company a successful business that helps customers get their vehicle home and deter drinking and driving and offering a simple alternative to calling a cab company.
Tone
Monochromatic blue with white accents portraying a young, attractive and clean business tone.
Table Of Contents creative brief
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home Car Services
Table Of Contents competitive analysis
www.seattletowncar.com
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home Car Services
www.farwesttaxiseattle.com
Table Of Contents competitive analysis
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home Car Services
Table Of Contents competitive analysis
Taxi App for iPhone
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home Car Services
Table Of Contents competitive analysis
Uber App for iPhone
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home
Table Of Contents
Car Services
www.seattletowncar.com
competitive analysis
www.farwesttaxiseattle.com
Taxi App for iPhone
Uber App for iPhone
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
GPS Tracking of Driver (Before Arrival)
No
Yes
No
Yes
Ratings or Testimonials
No
No
Yes
Yes
Rates/Quotes
Yes
No
No
No
GPS Equipped Cars
No
Yes
Yes
Yes
Instant Pay Feature From Phone
Yes
No
No
Yes
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home Car Services
Table Of Contents personas
Tom Baker (35) A single, 26 year old male programmer working at a small web design firm called 14four. He has a web design degree from the local community college in Spokane, Washington and has worked at 14four for 2 years now. He works hard, but likes to play harder. He goes out on the weekends with friends and coworkers to the bars and enjoys dark beers and gin and tonics. He is paid a salary of $42,000 a year and lives comfortably on the South Hill in a 1 bedroom apartment overlooking downtown. He dates regularly but “just hasn’t found the right girl yet.” But he remains hopeful to one day have children and a family.
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home Car Services
Table Of Contents personas
Stephanie Halbreck (24) A single, 24 year old female student living in San Diego, California going to school for fashion design. Stephanie has been going to school on and off since she graduated high school in 2005. She has always had a passion for fashion design and enrolled a little over a year ago with the push and help from her parents. She has many friends attending the same school and at her part time job at a local coffee shop. She partakes in drinking with her friends on average of 4 times a week. She is an honor roll student and hard worker but likes to “blow off steam whenever she can.” Along with fashion, she loves attending concerts with her friends and going to the beach. She plans on opening a store after graduation, and having her own line of clothing sold in multiple stores. She currently “loves the bar scene too much to have a relationship,” but has plans to eventually settle down.
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home Car Services
Table Of Contents personas
Bradley Franks (28) A married, 28 year old male who works in a Pepsi warehouse in Seattle, Washington. He graduated from high school and began working at Pepsi. He has been working there for over 10 years. He married his high school sweetheart Heidi and they have a 4 year old girl. Bradley works the swing shift at Pepsi, which means he gets off duty around 11 o’clock. He likes to routinely have drinks with his coworkers after their shift. Bradley and his wife like to go out and enjoy each other on dates while a member of their family babysits. They enjoy red wines, cocktails on occasion, and outings to sporting events like baseball and hockey.
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home Car Services
Target Audience Take Me Home Car Service caters to anyone over 21 who has had too much to drink. So the target audience are young professionals and the younger lifestyle that consume alcohol a few times a week. Our ideal range is the greater Seattle area at first, with hopeful expansion to multiple cities and beyond.
Table Of Contents target audience
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home
Table Of Contents
Car Services
style guide
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Sample Text....
Sample Text....
Century Gothic
Sample Text....
Body Text -
Sample Text....
Title Text Euclid BP Test Font
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home Car Services
Table Of Contents app map
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home
Table Of Contents
Car Services
Load Screen
lo-fi examples
First Screen
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Name
Logo
Load Screen & Logo
Create Username
Create Password
Enter Button Copyright, Software #
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home
Table Of Contents
Car Services
lo-fi examples
First Screen Continued
Log-in Screen
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Logo
Logo
Link Credit Card
Username Password
Link Paypal Account
Enter Button
Enter Button
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home
Table Of Contents
Car Services
lo-fi examples
Main Screen
Help and Info Screen
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Take Me Home Change Logo Logo Back Car Services
Account
Help/Info
Rate Your Experience:
Arrange Pick-up Arrange Pick-up
Help/ Info.
Call Take Me Home Call Take Me Change Home Account
Back
Logo How It Works
About Us
Headline Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home
Table Of Contents
Car Services
Arrange Pick-up Screen
lo-fi examples
Enter Address Screen
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Logo
Back
Logo
Street Address
Use Location
Enter Location
City State Zip Code
Back
Submit
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home
Table Of Contents
Car Services
Map and Estimated Arrival Screen
lo-fi examples
Rate Your Experience
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Logo
Map with GPS Tracking of Driver
5 Star Rating System
Comments
Estimated Time of Arrival Cancel Driver
Call Driver
Skip
Submit
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home
Table Of Contents
Car Services
Loading Screen
hi-fi examples
Log-in Screen
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Take Me Home Car Services
Take Me Home Car Services
“We’re with it when you’re not.”
Log In
Loading...
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home
Table Of Contents
Car Services
Main Screen
hi-fi examples
Arrange Pick-up Screen
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Take Me Home Car Services
Rate Your Experience:
Take Me Home Car Services
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home
Table Of Contents
Car Services
Map and Estimated Arrival Screen
hi-fi examples
Rating System Screen
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Back
Logo
Take Me Home Logo Car Services Back
About Us How It Rate Your Experience:Works
Arrange Pick-up
Call Take Me Home Help/ Info.
Change Account
Headline Text text text text text text text text text text text text text text text text text text text Comments text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home Car Services
Summary
Take Me Home Car Service that could have the potential to be very successful. It is a service that could produce great benefits for the public and the community. It would help reduce the choice to drink and drive, and could potentially help reduce accidents, especially during the holidays. It costs a lot less to pay for your car to be driven home than a DUI or worse.
Table Of Contents summary
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation
Take Me Home Car Services
Uber App http://itunes.apple.com/us/app/uber/id368677368?mt=8
Taxi App http://itunes.apple.com/app/taxi/id288670013?mt=8
Far West Seattle Taxi http://www.farwesttaxiseattle.com/
Seattle Town Car Service http://www.seattletowncar.com/
Getty Images http://www.gettyimages.com/
Google http://www.google.com/
Table Of Contents resource citation
Title Page Creative Brief Competitors
a. Seattle Town Car b. Far West Taxi c. Taxi App d. Uber App Competitive Analysis
Personas a. Tom Baker b. Stephanie Halbreck c. Bradley Franks Target Audience Style Guide App Map Lo-Fi Examples Example A,B Example C,D Example E, F Example G,H Example I , J Hi-Fi Examples Example A,B Example C,D Example E,F Summary Resource Citation