ADFX 2014 Launch

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IF IT DOESN’T SELL IT ISN’T CREATIVE

WHAT ARE THE ADFX AWARDS?

If it doesn’t sell, it isn’t creative.

These timeless words from David Ogilvy are the very reason for the Institute of Advertising Practitioners (IAPI) ADFX Awards, recognising creativity and effectiveness in Ireland. It’s a night to celebrate the creative campaigns that perform and move our industry and its reputation forward.

GOT WHAT IT TAKES?

ADFX is open to all IAPI members and clients of member agencies.

Entries for the ADFX awards should have appeared in the Irish and/or an international market between June 2012 and March 2014.

MADE A CAMPAIGN THAT MADE A DIFFERENCE? ENTER IT.

Write a 4000 word case study in line with the submission criteria on our website and upload it to www.adfx.ie.

The judges won’t decide solely on the campaign, but also the quality of the submission and the data provided. So please, do your work the justice it deserves!

CATEGORICALLY SPEAKING.

CATEGORIES • FMCG • Corporate, Finance & Services • IT/Telecommunications & Digital • Leisure, Media & Entertainment • Automotive • Retail & Fashion • Alcoholic Beverages • Public service, Social welfare & Education • New launch • Small budget JUDGES AWARDS • Grand Prix • Best dedication to effectiveness • Best new learning • Best use of research

TAKE NOTE.

DEADLINE DATE April 25th 2014

AWARDS DATE September 4th 2014 CONTACT DETAILS IAPI, 8 Upper Fitzwilliam Street, Dublin 2 www.adfx.ie #adfx @IAPI_Updates

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The awards that clients attend, and not just out of politeness.

The ADFX Awards celebrate and reward advertising effectiveness. So it’s not just happy agencies, but happy clients as well. And happy clients are long-lasting clients.

www.adfx.ie

We award campaigns that: Move the needle.

Create a more robust bottom line.

Engage and inspire the target audience.

Also, we need to come up with some better terms for effectiveness.

No matter how you say it, the ADFX Awards are the gold standard for advertising in Ireland. It’s where creativity combines with effectiveness to create campaigns that prove that great creative sells.

www.adfx.ie