Editor's Note: Lead with Loyalty

Lead with Loyalty

By Lydia Zerby

When I think about the audience the Iowa Food & Family Project (Iowa FFP) has amassed in its 12 years of existence, several words come to mind: engaged, curious, intelligent and loyal, to name a few.

Each month, Iowa FFP connects with over 150,000 Iowans who are interested in discovering more about the food, farming and agriculture that makes our communities and state so unique.

Iowa FFP successfully aims to increase trust in modern agriculture because of loyal partners who collaborate, farmers and business owners who willingly share their stories, and consumers who remain open and curious about how food gets from the farm to their tables.

Loyal partners such as Iowa commodity organizations, healthy living groups, local restaurants and more are vital to bringing Iowa FFP’s audience a wide variety of story topics, expert advice and new, exciting places to visit. I’ve learned Iowa is very fortunate to have this type of collaboration. Everyone puts the mission first and knows what’s good for one group, helps lift others to greater success.

Farmers and business owners show loyalty to Iowa FFP by entrusting our writers with their stories, our photographer with their image and the entire Iowa FFP team with the job of promoting and sharing the final product far and wide.

And then there’s you, the Iowa consumer. We are so grateful for your loyalty to Iowa FFP. Whether it’s faithfully reading monthly content, engaging with social media posts, entering our promotional contests, attending in-person events like the Iowa State Fair or sharing our project and mission with your friends. We truly have the best audience and promise to continue searching far and wide to bring you content that inspires, challenges, engages and informs you of all that Iowa agriculture and our communities have to offer.

Have a story idea? Need a question answered by an expert like a farmer or dietitian? We would love to hear from you. Send us a note here: www.iowafoodandfamily.com/about/contact. We thrive on two-way communication, and what’s important to Iowa consumers is important to us!

Enjoy the issue, Lydia Zerby