Volume 9, March 2014
Indonesia Business Council for Sustainable Development
Volume 1, Issue 1
Newsletter Title
HEWLETT-PACKARD COMPANY
Newsletter Date
Sustainability – a way of life By: James Kallman and Dewi Suryati
This is exactly the sort of reporting that investors, banks, regulators, consumers, etc. have been seeking, as all these additional factors help to flesh out the bare skeleton of financial figures and add more recognizable features to the normally blank corporate face. Moreover, when assurance is provided on the report, stakeholders can feel even more confident in their decision-making. There are benefits at the corporate level too, as a sense of well-being accompanies greater understanding of its sustainability performance, along with the benefits that accrue from a stronger rapprochement with stakeholders.
Licensed by AccountAbility (UK) as assurance providers, both MRI and AJA carry out assurance engagements with the aim of providing credibility to company sustainability reports. While this is Survival of the fittest doesn’t necessarily mean important, the two firms also recognize their survival of the biggest, for after all the dinosaurs responsibility to help promote and explain the whole didn’t make it whereas the hardy little cockroach concept of sustainable development not just to the certainly has. It’s all about adapting to the environment, taking what is necessary to survive today business community but also to government at but not so much as to upset the balance and endanger national and local levels, as well as other third party stakeholders. In providing consultancy services on the tomorrow. setting up of sustainability reporting systems and In all honesty, it’s not something that we as a species preparation of reports, MRI and AJA demonstrate have been very good at, more often than not adapting their own total commitment to the cause of the environment to provide for our wants. Change is in sustainability. the air, however, as thanks to pressures from a more knowledgeable and connected society, sustainability is Together, the Praxity firms comprise the fifth largest audit, accountancy and consulting organization in rapidly becoming a key word in modern business Indonesia. MRI is not only strong in financial audit practice. In 1987, the Brundtland Commission of the but an international award winner for its work in the United Nations provided it with a new sense of development of indicators against which a business meaning within the concept of sustainable entity’s human rights compliance can be assessed. development with the definition: ‘sustainable Moreover, its Bali-based Starling Resources division development is development that meets the needs of the present without compromising the ability of future offers a wide range of strategic operational, financial, philanthropic and business-related sustainability generations to meet their own needs’. services, including conservation program design, and Yet bringing practicality to such a generalized forest and marine ecosystem management. statement of ideals has led to a variety of AJA meanwhile, approaches sustainability from the interpretations. John Elkington, founder of British certification side, being a uniquely independent third consultancy SustainAbility, coined the phrase ‘triple party certification body in Indonesia providing bottom line’ to refer to the three Ps of profit, people registration and training services at a local level. and planet, which aims to be a measure of corporate performance in these three distinct areas over a period Besides ISO training and certification, AJA is also very much involved with the forestry and plantation of time. sectors, providing local timber (SVLK) and palm oil As auditors, this is a concept that appeals to Moores (ISPO) certification. Internationally, it joins MRI in Rowland Indonesia (MRI) and its sister Praxity firm providing sustainability assurance on annual reporting AJA Sertifikasi Indonesia (AJA). Profit is, of course, to GRI standards, as well as human rights certification already covered through conventional financial audit, services. but people refers to a measure of how socially responsible company operations have been, including Being in the vanguard of promoting sustainable development both in Indonesia and the world, neither not only its own staff and those of supply chain MRI nor AJA view this as being out of the ordinary, companies but also the local community and endfor like others in this field they have found that consumers. Planet, meanwhile, measures its sustainability swiftly becomes a way of life. environmental stewardship. ====================================== To help business enterprises meet the demands for such a complex overview of operations, international The writer is the Director of Moores&Rowland organizations such as the Global Reporting Initiative Indonesia, with business experience in the accounting, (GRI) promote the use of sustainability reporting, with consulting and banking professions. In 1991, James GRI having developed a comprehensive Sustainability established what is now Moores Rowland-Mazars Reporting Framework that is widely used around the Indonesia in 2000, which he has since successfully built world. This includes reporting guidelines, sector into the fifth largest accounting and audit firm in guidance and other resources to enable greater Indonesia, with a very strong international donor and organizational transparency and accountability. development bank consulting practice.
Event ISIS Academy—PH This story can fit 150-200 words. One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials, such as press releases, market studies, and reports. While your main goal of distributing a newsletter might be to sell your product or service, the key to Caption describing picture or graphic. a successful newsletter is making it useful to your readers. A great way to add useful content to your newsletter is to develop and write your own articles, or include a calendar of upcoming events or a special offer that promotes a new product. You can also research articles or find “filler” articles by accessing the World Wide Web. You can write about a variety of topics but try to keep your articles
short. Much of the content you put in your newsletter can also be used for your Web site. Microsoft Publisher offers a simple way to convert your newsletter to a Web publication. So, when you’re finished writing your newsletter, convert it to a Web site and post it.
Atkisson Tool for Sustainable Business—PH This story can fit 100-150 words. The subject matter that appears in newsletters is virtually endless. You can include stories that focus on current technologies or innovations in your field. You may also want to note business or economic trends, or make predictions for your customers or clients. If the newsletter is distributed internally, you might comment upon new procedures or improvements to the business.
Sales figures or earnings will show how your business is growing. Some newsletters include a column that is updated every issue, for instance, an advice column, a book review, a “To catch the reader's letter from the president, attention, place an interesting or an editorial. You can also profile new employsentence or quote from the ees or top customers or vendors. story here.”
Learning by Sharing: Visioning Sustainable Business in Indonesia—LM This story can fit 75-125 words. Selecting pictures or graphics is an important part of adding content to your newsletter. Think about your article and ask yourself if the picture supports or enhances the message you’re trying to convey. Avoid selecting images that appear to be out of context. Microsoft Publisher includes thousands of clip art images from which you can Page 2
choose and import into your newsletter. There are also several tools you can use to draw shapes and symbols. Once you have chosen an image, place it close to the article. Be sure to place the caption of the image near the image.
Caption describing picture or graphic.
N E W S L ET TE R TI TL E
ICCO—BS 2 paaagraf and photo
Caption describing picture or graphic.
Seeking for Possible Partnership (Surya University) - IB This story can fit 100-150 words. The subject matter that appears in newsletters is virtually endless. You can include stories that focus on current technologies or innovations in your field. You may also want to note business or economic trends, or make predictions for your customers or clients. If the newsletter is distributed internally, you might comment upon new procedures or improvements to the business.
Sales figures or earnings will show how your business is growing.
“To catch the reader's attention, place an interesting
Some newsletters include a column that is sentence or quote from the updated every issue, for story here.” instance, an advice column, a book review, a letter from the president, or an editorial. You can also profile new employees or top customers or vendors.
ICCTF—IB This story can fit 75-125 words. Selecting pictures or graphics is an important part of adding content to your newsletter. Think about your article and ask yourself if the picture supports or enhances the message you’re trying to convey. Avoid selecting images that appear to be out of context. Microsoft Publisher includes thousands of clip art images from which you can VOLUME 1, ISSUE 1
choose and import into your newsletter. There are also several tools you can use to draw shapes and symbols. Once you have chosen an image, place it close to the article. Be sure to place the caption of the image near the image.
Caption describing picture or graphic.
Page 3
Event Asean Sustainability Summit—ACCI ??? (IBCSD as the judging panel) -TR This story can fit 150-200 words. One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials, such as press releases, market studies, and reports. While your main goal of distributing a newsletter might be to sell your product or service, the key to Caption describing picture or graphic. a successful newsletter is making it useful to your readers. A great way to add useful content to your newsletter is to develop and write your own articles, or include a calendar of upcoming events or a special offer that promotes a new product. You can also research articles or find “filler” articles by accessing the World Wide Web. You can write about a variety of topics but try to keep your articles
short. Much of the content you put in your newsletter can also be used for your Web site. Microsoft Publisher offers a simple way to convert your newsletter to a Web publication. So, when you’re finished writing your newsletter, convert it to a Web site and post it.
News Forest Management Policy—acaranya APRIL This story can fit 100-150 words. The subject matter that appears in newsletters is virtually endless. You can include stories that focus on current technologies or innovations in your field. You may also want to note business or economic trends, or make predictions for your customers or clients. If the newsletter is distributed internally, you might comment upon new procedures or improvements to the business.
Sales figures or earnings will show how your business is growing. Some newsletters include a column that is updated every issue, for instance, an advice column, a book review, a “To catch the reader's letter from the president, attention, place an interesting or an editorial. You can also profile new employsentence or quote from the ees or top customers or vendors. story here.”
CSR Mapping –BS This story can fit 75-125 words. Selecting pictures or graphics is an important part of adding content to your newsletter. Think about your article and ask yourself if the picture supports or enhances the message you’re trying to convey. Avoid selecting images that appear to be out of context. Microsoft Publisher includes thousands of clip art images from which you can Page 4
choose and import into your newsletter. There are also several tools you can use to draw shapes and symbols. Once you have chosen an image, place it close to the article. Be sure to place the caption of the image near the image.
Caption describing picture or graphic.
N E W S L ET TE R TI TL E
Opinion Sustainable Consumer Behaviour –TR 2 paaagraf and photo
Caption describing picture or graphic.
This story can fit 100-150 words. The subject matter that appears in newsletters is virtually endless. You can include stories that focus on current technologies or innovations in your field. You may also want to note business or economic trends, or make predictions for your customers or clients. If the newsletter is distributed internally, you might comment upon new procedures or improvements to the business.
This story can fit 75-125 words. Selecting pictures or graphics is an important part of adding content to your newsletter. Think about your article and ask yourself if the picture supports or enhances the message you’re trying to convey. Avoid selecting images that appear to be out of context. Microsoft Publisher includes thousands of clip art images from which you can VOLUME 1, ISSUE 1
Sales figures or earnings will show how your business is growing.
“To catch the reader's attention, place an interesting
Some newsletters include a column that is sentence or quote from the updated every issue, for story here.” instance, an advice column, a book review, a letter from the president, or an editorial. You can also profile new employees or top customers or vendors.
choose and import into your newsletter. There are also several tools you can use to draw shapes and symbols. Once you have chosen an image, place it close to the article. Be sure to place the caption of the image near the image.
Caption describing picture or graphic.
Page 5
Organization
Bali Beach Clean Up Program—CCAI This would be a good place to insert a short paragraph about your organization. It might include the purpose of the organization, its mission,
H E W L E T T -P A C K A R D C O M P A NY
founding date, and a brief history. You could also include a brief list of the types of products, services, or programs your organization offers, the
Primary Business Address Address Line 2 Address Line 3 Address Line 4 Phone: 555-555-5555 Fax: 555-555-5555 E-mail: someone@example.com
geographic area covered (for example, western U.S. or European markets), and a profile of the types of customers or members served. It would also be useful to include a contact name for readers who want more information about the organization.
Business Tagline or Motto
We’re on the Web! example.com
Caption describing picture or graphic.