IB Magazine February 2021 by International Business Magazine

TheWINNER

LATINO AMERICA July2021

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TheWINNER

EUROPE

September2021

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INDEX

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FROM THE CHIEF EXECUTIVE OFFICER Diuli Janaina Ferreira CEO & journalist Reg. 14897/MTE

n this edition we detail the story of Anaida Deti, a prominent female personality in the world of entrepreneurship, proving that it is possible to make a difference with examples of overcoming. To all the entrepreneurs that are part of this edition,

05 INDEX From the Chief Executie Officer

COVER STORY

Interview with Anaida Deti, CEO of DentalX

HEALTH

JUSTICE

INNOVATION

DESTAQUES

THE WINNER

I congratulate you for reinventing yourself after a year of many challenges. Our goal is to serve as inspiration for other businesses and you are our guest to enjoy the first edition of IB Magazine in 2021. Winning is making a difference!

MAXIMILIANO CORREA VICE PRESIDENT AND JOURNALIST REG. 14900/MTE MARKETING, RP, DESIGN YASMIN LARA REPRESENTATIVE USA JÚLIA OLIANO EDITORIAL REVIEW LUCIANE COSTA MTB 13089 ADMINISTRATIVE EDUARDA BARRANCO LEONARDO SALATINO IMAGES ARCHIVE/COMPANY COVER IMAGE ARCHIVE/COMPANY ARTICLES ARCHIVE/COMPANY COVER STORY INTERVIEW MAXIMILIANO CORREA

International Business Magazine is not responsible for concepts and opinions expressed, as well as information contained in the articles and sent to the newsroom.

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Ambassadors

FEVEREIRO 2021

CAPA

Equipe DentalX www.dentalx.ca

an interview with

ANAI D A D ETI , CEO OF

DENTALX

por Maximiliano Correa

ince her first participation in The Winner Awards 2019, hosted at the Castle Hotel & Spa in Tarrytown, NY, Anaida Deti, who was one of Canada’s promising businesswomen in dentistry, also became in 2020 one of the most awarded and successful. As an Albanian, she immigrated with a few hundred dollars and a big dream, which with dedication and love has become a modern, sophisticated, spa-like oral health center. “I 06

worked seven days a week while going to school full time. After a few years of finishing school and getting my licence as a registered dental hygienist, I founded DentalX in 2013. DentalX started with only me, booking appointments in my car and seeing patients in the late afternoons or Sundays after I worked all day for other dental offices. Now I have about 12 staff members and we work Monday to Saturday” shares Anaida Deti. She has also participated in projects to help kids in need of dental care, as a speaker IBMAGAZINE.ORG

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in several conventions and seminars, is a blogger for three media vehicles, was honoured in awards around the world, featured in television and magazines articles and has many more projects ahead. With everything being said, we conducted an exclusive interview with Anaida Deti, who gave us more details about her thoughts on female entrepreneurship, and the experiences that made her an inspiration for women in the dental industry. What made you fall in love with the profession? I wanted to be a dentist since I was a little girl. The dental profession somehow fascinated me and that feeling grew a lot more as I got older. On the other hand, I was also terrified going to the dentist. Let’s say going to the dentist back home was not fun at all. My first dental appointment was when I was 7 years old and what I remember from that appointment is I was scarred for life. My next dental appointment was a decade later and I went only because I was in extreme tooth pain. I always used to say to myself that when I become a dentist, I will make sure that the patients look forward to their dental appointments. And that was the biggest thing for me all these years, making sure that my patients look forward to their dental appointments.

women? It is an amazing feeling! I have worked very hard to be where I am, so I really apprec iate when people tell me that I inspire them. I really believe that you can achieve anything with hard work and determination. I try to help whoever asks for my help as much as I can with my experience and knowledge. What is the importance for you in having a team of women and the space that female entrepreneurship has been conquering in the business world? I am a big feminist and I love women power. I think all together we can change the world. I really believe that women have a special power in them. We can multitask so well that it is unbelievable. We do not have it easy, we have to take care of the family, house and business that is not an easy thing to do, even though we make it look like it is n o t h i n g and we do it day in and day out without getting

tired. I have had some good examples of strong women in my life, starting from my mother and my mother in law that have shown me that women can do anything. We need to love each other and support each other. Do you have any professional wishes or experience that you have not yet fulfilled? If so, which one? My big dream is to open more offices throughout the province. Actually, I am in the process of opening my second location. I want to help as many people as I can to beat the scare of the dentist. Which clinical case performed by you has a special meaning and why? I love to help the community as much as I can, so I think the free dental work we have done in the community has a very special meaning for me. Helping people smile is the best thing I can do.

Anaida in front of DentalX in North York, Canada

How was it when you realized that you were being a source of inspiration for other people, especially FEVEREIRO 2021

HEALTH

INNOVATION FOR THE APPLICATION OF VACCINES Maximune is a clinic specialized in human vaccination that provides services in the health area for individuals and companies. Founded in 2017, it proposes to offer a new experience in the sector through its trademark: humanized, special, and well-personalized service, a great differential. It is public knowledge the fear that many people develop when undergoing vaccination. Focused on breaking this paradigm, the team has specific equipment and training in application techniques that can minimize the discomfort of the vaccination gesture. “We cherish the constant 8

care for the chain that involves immunization at all times, taking into account the zeal in the storage of immunobiological (cold chain), extending to post-vaccination care. There is much to achieve, many children to nurture, many families to welcome”, says Manuella Duarte, Director of the Maximune Group. At the helm of Maximune, the pharmaceutical Manuella Duarte has obtained great results with its dedication, in addition to great growth in quality due to its professionalism, hard work, and the desire to make a difference in the lives of families, which motivates her. Opening up a market that she didn’t know, finding professionals in line with the company’s policy, and, above all, winning the trust of doctors and customers was one of her obstacles.

For the director, employing people and making a difference in their lives is what has made her very happy and fulfilled. Knowing that all the clinic’s work is being recognized in the market brings motivation to remain firm in the initial purpose and to innovate more and more without losing the essence. In 2021, the Clínica Maximune will begin certification to ISO 9001. “A mother is born, pain is born. Vaccines save lives daily. They are indispensable but cause discomfort when applied. Every family goes through this period where children are vaccinated monthly. As a health professional, I chose to deal with the “good” area of health: prevention. Saving lives through a little prick delights me! The desire to make a difference in the vaccination market is IBMAGAZINE.ORG

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what motivated me. I noticed that people often failed to get vaccinated out of fear. The children were also afraid and cried a lot. With a humanized and special service, we were able to attend with much attention and affection to all who seek us, reducing the traumatic impacts of the injection”, concludes Manuella Duarte.

MAXIMUNE OFFERS CORPORATE SERVICE VACCINE PLANS FOOT TEST HOME CARE ISSUANCE OF THE INTERNATIONAL VACCINATION CERTIFICATE

Manuella Remigi www.maximune.com.br

FEVEREIRO 2021

HEALTH

Is there a National Vaccination Calendar? The PNI (Programa Nacional de Imunização) makes several vaccines available to the population. In addition to the PNI calendars, we also have the calendars of the SBIM (Sociedade Brasileira de Imunização) which expands the protection for some diseases. Além das vacinas obrigatórias, quais você recomenda? Pentavalent Rotavirus Meningitis B ACWY meningitis Prevenar 13 Herpes Zoster Dengue What about the cost of vaccines? Vaccines administered in the private network usually vary between R$100,00 to R$600,00 per dose. Is there a prospect of insertion of new vaccines? Yes. Coronavirus and the herpes zoster vaccine with greater effectiveness. Since when have you been working in the immunization area and why did you choose this specialty? What motivated you to open your clinic? Since 2017. I am a pharmacist and have always dreamed of dealing with prevention. The desire to make a difference in the vaccination market is what motivated me. I noticed that people often failed to get vaccinated out of fear. The 10

children were also afraid and cried a lot. With a humanized and special service, we can attend with much attention and affection to all who come to us. We grew up with quality, professionalism, and a lot of dedication. Your professional success allowed you to open your clinic. What motivated you? My professional success was due to my clinic. Before I worked in a family company and I couldn’t put everything I liked into practice because I still wasn’t working with what I loved. The desire to make a difference in the lives of families is what motivated me.

to employ people and make a difference in their lives is what makes me happy and fulfilled. Knowing that all our work is being recognized in the market motivates us to remain firm in the initial purpose and to innovate more and more without losing our essence. Is there a quality seal available for Vaccination clinics? No. For 2020 we will start certification for ISO 9001.

What obstacles did you have to overcome? There were several obstacles: breaking into a market that I didn’t know, finding professionals in line with company policy, winning the trust of doctors and customers. What has added the most positive to your career becoming an entrepreneur? Without a doubt, being able IBMAGAZINE.ORG

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THE DREAM OF THE

PERFECT SMILE

www.clinicassempresorrindo.com.br

t is in the DNA of Sempre Sorrindo to provide the best in the dental segment, accessible to all, which makes it visionary and a reference in dentistry, especially in dental implants. With many years of experience, the company aims to realize the dream of the perfect smile. The Grupo Sempre Sorrindo is the largest network of dental clinics in Ribeirão Preto (SP) and region. Recognized by all as the family’s dental clinic, it serves from the baby to the elderly, with quality, origin, agility, and with the dignity that everyone deserves. Dr. Raphael Bri-

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Dr. Raphael Brigagão de Alcântara,

CEO

gagão de Alcântara is the CEO of the company, he brings with him an ethical background based on the fear of God, respect, honesty, and love of neighbor. Sempre Sorrindo operates in all areas of dentistry, from the long-dreamed dental implant, in which it is a reference, to cosmetic dentistry, with botox and fillers. At Sempre Sorrindo the dream of the 11

HEALTH perfect smile is accessible to everyone, without distinction, with quality, comfort, and many facilities, including the Sempre Sorrindo Credit Card. There are more than 200 employees, direct and indirect partners, working with great dedication to provide a humanized service. “Our philosophy in our corporate governance is to do the right thing, in the right way, for the right reasons, all the time: this is the Sempre Sorrindo way of doing excellent management. You don’t get a great reputation, without people, they make our brand, we value it every day ”, concludes Dr. Raphael Brigagão de Alcântara.

THE SEMPRE SORRINDO CLINICS SEVEN UNITS IN THE CITIES OF RIBEIRÃO PRETO, SERTÃOZINHO, FRANCA, AND BARRETOS MORE THAN 80 OFFICES WITH EASY ACCESS AND ACCESSIBILITY FOR THE DISABLED EXPERTS GRADUATED FROM THE BEST INSTITUTIONS IN BRAZIL PANORAMIC X-RAY OWN PROSTHESIS LABORATORY 3D SCANNER HIGH PRECISION PORCELAIN TOOTH MILLING MACHINE

Sempre Sorrindo Team Beside, inside Clínicas Sempre Sorrindo and high precision porcelain tooth milling machine

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GERA

MEDICINA Dr. Marchiane Fritzen and Dr. Diogenes Garrio Carvalho www.geramedicina.com.br

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HEALTH

ith more than 11 years of history, Grupo Gera is a reference in management in the area of occupational health and assistance in the Midwest region, with about 120 employees and 20 thousand services per month. Having as their main objective the quality of the services provided, Gera Medicina do Trabalho, since its foundation, values service excellence, to offer tranquility to the employer and well-being to employees, always aiming at the humanization of service. Thus, the result could not be different, the mark of more than 100 thousand registrations made. Grupo Gera has a very broad profile of customers in the Agribusiness, Transport, Industry, and Commerce segments. It also serves a 60% market share in the occupational and assistance areas, where the client’s focus is: health plan, discount agreement, and private service.

TIMELINE 2009 Its history began with the occupational clinic, when it started its activities on August 24, 2009, in a modest structure where it functioned with three rooms, reception, and service. During that period, the clinic had only two employees and a doctor. The average monthly attendance was 30 patients. 2014 In June, the clinic opened its new headquarters in an area built in its own 1100m² building, with a modern structure and the latest equipment. 2015 Earlier this year the company became a Group after acquiring a clinic with more than 20 years of tradition in Mato Grosso. The Somed brand became part of the Grupo Gera and, with a restructuring, expanded its service even further, using the same pillars as the beginning. 2018 Another company was acquired in the occupational field, Clinimed also became part of the Gera Group. That same year, a branch was opened with a focus on psychology and mental health, Geramed. 2021 This year comes with news! The Group has a plan to expand the current units to meet the growing demand for services, in addition to the opening of two new units.

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D TECHNOLOGY AND Dr. Roberta Rodrigues

EXCELLENCE IN DENTAL SERVICE Photo: Rafael Serra

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r. Roberta Rodrigues’ professional success story began to be written in 2008 with her graduation in Dentistry from the University of São Paulo FORP-USP. Since then, she has been adding knowledge by taking postgraduate courses, including the area of Orthodontics, Implantology, and aesthetics. According to Roberta Rodrigues, the fascination with entrepreneurship and innovation, the use of high technology, and service excellence have always been present in his career since the beginning. After a voluntary work trip to Egypt, the dentist and entrepreneur started to think about developing a broader job without having to travel so much to the appointments, she already used the technology of Invisible Aligners in the office. The beginning of the Pandemic triggered the need to effectively assist patients remotely, it was then that she introduced artificial intelligence to treat cases of smile alignment from a distance. Roberta explains that for the teeth alignment, the first online consultation is carried out, to dis-

cover the client’s complaints and desires, and then a series of exams, that can be done in the city or country where he is, including a digital scan of the teeth is requested. This scanning turns the smile into a virtual model, in possession of the patient’s 3D smile, a software is used that, with the help of artificial intelligence, moves the teeth virtually until they are aligned according to the professional’s desire. After approvals together with the patient, several transparent and removable plates are made in a 3D printer, they are changed by the user and professionally monitored every three weeks until the smile is perfect. The increasing search for this type of treatment provided the expansion of the clinic’s professional staff to maintain the in-person dental treatments. “In 2021 we inaugurated an even bigger Clinic, being a reference in structure, technology, and excellence in the Mogi Guaçu region”, celebrates Dr. Roberta Rodrigues.

“Today we can count with diagnosis technology and highest quality treatments and with that, we can serve patients from different countries without leaving our Clinic”, Roberta Rodrigues.

HEALTH

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Ellen Guedes Tambelini and Lorena Gargaglione www.ggadvocacia.com.br

REFERENCE IN

TAX LAW

ounded in 2011, Guedes & Gargaglione Advogados Associados stands out for its exclusive dedication to its clients. With the motto: “the search for constant excellence in each case”, the firm operates guided by the partnership with its portfolio, a friendship relationship combined with work ethics, and the governance model. The firm is headquartered in Cuiabá (MT), where it operates in the area of tax law, both in the consultative sphere and in litigation, at the national level, with regard to the incidence

FEVEREIRO 2021

SPECIALIZED LAWYERS AND ABLE TO HANDLE THE MOST COMPLEX DEMANDS, BOTH IN THE ADMINISTRATIVE SPHERE AND IN THE SCOPE OF THE JUDICIARY OF THE STATE OF MATO GROSSO. CURRENTLY, THE OFFICE HAS DEMANDS IN SEVERAL UNITS OF THE FEDERATION.

of Federal, State, and Municipal taxes, including crimes against the tax order. It also works in the field of business and administrative law, legal consulting, and tax planning. With a team committed to the pursuit of success, Guedes & Gargaglione Advogados Associados is dedicated to developing multidisciplinary skills that go beyond material law itself, working to understand reality in practice, associated with choosing the best team and investing in the study and constant improvement, obtaining the best results.

EV JUSTICE

Dr. Eduardo Veríssimo Inocente, Director www.evi.adv.br

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VI E

.V.I. Sociedade de Advogados has been in the market for 19 years, offering legal advice in the areas of civil, labor, business, family, medical and biological law. In 2019, the firm was awarded the “Quality Justiça 2019” award, obtaining the International recognition of excellence as outstanding professionals who effectively contribute to the global social and economic development. The team is composed of renowned lawyers in the legal environment, with each professional specialized and responsible within the area in which he works, providing clients with technical support in the search for the best solution for each issue presented. They also rely on the efficiency of interns and

FEVEREIRO 2021

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secretaries, who are prepared to solve problems and provide the best service.

Competence, agility, and effectiveness define the spirit with which they explore the legal world and act in the different cases brought. The office is located in São Paulo and offers a high level of work maintaining contact with corresponding offices throughout the national territory. It also has modern legal software, which provides organization and strict control over each subject submitted to the team’s advisory.

The firm’s differential is the punctual service, transparency with the client, and speed in answering questions brought to the firm, in addition to the constant presence on social networks with content of extreme social relevance. Certainly, the office can be seen with a modern and innovative profile, and which values, above all, the quality in the provision of its services and in serving its customers.

MODERN INNOVATIVE LEGAL ADVISORY 19

JUSTICE

DIFFERENTIATED ADVO

IN THE STATE OF PA Dr. Carlos Eduardo Rodrigues Costa, Dr. Vládia Brasil Costa and Dr. Jimmy Souza do Carmo www.bcradvogados.com

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B OCACY

ARÁ

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rasil Carmo & Rodrigues Advogados, or BCR Advogados, originated from the need for differentiated advocacy in the municipality of Ananindeua and the metropolitan region of greater Belém, as well as in industrial centers in the interior of Pará. It has a branch in the city of Marabá having, as a focus, the business scope, personalized treatment, and standardization of feedback in the relationship with its customers. BCR Advogados is the only law firm in the State of Pará that participates in the Comissão de Estudos de Direito de Energia do Instituto Brasileiro de Direito de Energia - IBDE. It is also a member of the OAB/ PA Tax Law Commission and a founding member of the Associação dos Advogados Tributaristas do Pará - AATP. It appears as a firm recommended by the international organization The Lawyers Global, winning the 2020 Legal Award seal. In 2019 and 2020 it also received the Prêmio Referência Nacional – Advocacia e Justiça, da Agência Nacional de Cultura, Empreendedorismo e Comunicação - ANCEC. The firm has expertise in acting in corporate law, especially in matters involving judicial reorganization. It has a broad degree of experience and practice in tax law, energy law, agrarian law, mining law, banking law, civil law, succession law, union and collective law, labor law, municipal public law, real estate law, and consumer law. Soon, branches in Rio de Janeiro (RJ), Manaus (AM), and

Macapá (AP) will be opened, cities in strong growth, in addition to Brasília (DF), where clients of the office’s portfolio already operate, which means for BCR Advogados new business opportunities.

MISSION To be a reference in business law in the national scenario.

VISION To guarantee clients legal certainty in their decision-making, seeking to master the client’s business to act with excellence and committed to results.

VALUES Professional ethics, technical qualification, multidisciplinary vision, personalized service, dynamism, competence, and social responsibility.

JUSTICE

Leidiany Alves Reis Vitor and Luiz Vitor Pereira Filho www.vitoradvogadosassociados.com.br

GLOBALIZED ADVOCACY V itor Advogados e Associados is a national law firm located in the Southern region of Goiânia, in the State of Goiás, in the heart of the Federative Republic of Brazil, near the Federal Capital, playing a fundamental role in the process of globalization of law. Our regional and national practice is recognized for being innovative and for providing the highest quality services, meeting the local and national needs of our customers. In recognition of the firm’s strong national performance, its effectiveness in dealing with the cultures and costumes of different regions, in addition to its success in 22

several jurisdictions, the firm has a network of employees and partners, such as the company Tax Custom Brasil, which allows it one as a business agent. Organized and operated as a unique office of integrated national partnership, which exercises a differentiated law firm. Since the opening, our firm has specialized lawyers, having great training, qualification and many of them acted in major social conflicts, which added a unique experience. With a specialized law firm for the Brazilian business, the firm has an updated library and a legal body composed of highly dedicated lawyers specialized in their areas of expertiIBMAGAZINE.ORG

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se and endowed with indispensable legal knowledge, the firm offers its clients answers and quick services. Our clients include companies from various sectors of the economy, especially in the segments of Wholesale, Civil Construction, Real Estate, Electric Energy, Logistics, Transportation, Clothing, Telecommunications, Oil and Petrochemicals, Financial Market, Development, Private Pension and Employers’ Unions, Federations and Associations, Telecommunications and Educational. With a team trained to respond to a differentiated dynamic, professionals need to have extensive knowledge of the company’s business.

OFFICE CULTURE Vitor Advogados Associados was founded by prominent lawyers committed to excellence in law while maintaining the highest ethical standards and ensuring the diversity and individuality of their lawyers. Consistent with the vision of our founders, in which he is committed to openness, diversity, individuality, and colitis. The remarkable talent and individual interests of our lawyers are the essences of our office. When recruiting new lawyers, we seek men and women of all nationalities and races who have the superior intellectual capacity, share the firm’s vision and values, and have the initiative and potential to become future partners.

FEVEREIRO 2021

The management and organization of the office emphasize democratic and participatory ideals. To promote the full application of office resources in meeting the needs of our customers. The firm intends to operate based on a system of remuneration for seniority, not only for the members but also for the partners, following the principle by which each partner must contribute in an equivalent way to the success of the firm. The deal between client and lawyer, agility and transparency in the provision of advocacy services, and care for customer satisfaction, are pillars that we seek to consolidate day after day. The quality of the Proof in the services provided is the differential that makes the firm Vitor Advogados Associados a reference in Tax, Business, Land and Labor Regularization Law

THE OFFICE The firm, following international standards, operates as a participatory democracy, where it adopts internal growth as an important way of strengthening its performance, and the current partners have joined the firm as associates. We have the vision to admit as partners who demonstrate virtues of character, leadership, intelligence, and legal skill, factors that have allowed these lawyers to contribute significantly to the firm over time, regardless of the immediate needs of a particular area. Candidates to society

JUSTICE

VISION are considered by the entire office, not “nominated” or selected by a department or group. To promote the full application of the office’s resources in meeting the needs of our clients, the partners share the results only based on seniority and financial information that is available to all partners.

Vitor Advogados Associados is a national office that offers its clients an unparalleled service by various regions of Brazil, in several areas of activity, perfectly dealing with the largest and most innovative businesses in the national territory.

To be a national reference in the areas of performance, quality, efficiency, and dynamics in the practice of law, building values capable of providing solutions and results that exceed the expectations of our clients.

MISSION Offer advocacy service, with judicial, extrajudicial, and negotiation, with excellence for our clients, creating values and intelligent solutions, excel in quality, efficiency, dynamics in actions and actions, develop strategic plans capable of building and providing successful and diligent results.

VALUES It values the capacity and human potential, promoting the continuous professional improvement of its members and members, teamwork. Promote in all actions and conducts ethical, moral, and loyal values. Making virtue and continuous improvement values to be followed, observed and preserved, as an essential rule of our work.

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ELAW

Guilherme Bordon,

CEO

FEVEREIRO 2021

HISTORY

law, founded in 2007, is a company specialized in the development of corporate solutions for legal management, making available to the market the most modern in technology and services. With more than 10 years of experience and constant growth, Elaw has consolidated itself as a reference in quality, reliability, and credibility in its services provided. Headquartered in São Paulo, Elaw serves companies throughout Brazil and Latin America. Also, for the next few years, Elaw aims to expand its operations to Europe and North America. Elaw currently has approximately 300 large clients, who manage more than 3.5 million processes on its platform. In all, more than 100,000 users use Elaw management software daily, in companies with high complexity legal operations such as Mercado Livre, SIEMENS, and Volkswagen.

JUSTICE Because most customers are multinationals with complex operations, you must have several security certifications to meet all the requirements requested. Therefore, Elaw has strict compliance and information security guidelines, which are implemented, supervised, and audited by large certifiers. The company’s policies follow the standards of ISO 9.001, ISO 27,001, LGPD (Lei Geral de Proteção de Dados Brasileira) rules, and all international data security standards. As Elaw solutions aim to enhance legal activities as a whole, developing the ecosystem in which it operates, applying high technology in complex operations of large companies, which constantly seek innovative solutions to achieve their objectives, increasing assertiveness in decision making and improving their results, stopping the work of legal professionals who act there more important, taking them from repetitive activities of little value, to put them into more strategic activities and greater responsibility.

CORPORATE SOLUTIONS FOR LEGAL MANAGEMENT Legal Sector gains efficiency and agility with the use of technology in process management

To provide more efficiency and agility to the legal departments, Elaw offers innovative technology solutions to the market, using artificial intelligence to improve the management of information, documents and processes, giving more speed to legal demands. To develop its cognitive and automation products, Elaw developed a partnership with IBM to use Watson as an engine for its artificial intelligence, drawing joint projects. The Elaw software, the company’s main product, has more than ten modules, designed to meet all legal demands, with the main function of assisting in the management of all areas of law such as litigation, contracts, real estate, corporate, trademarks and patents and e-billing, developed for companies looking for smarter management, management

ELAW Team www.elaw.com.br

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of processes and contracts, control of team activities, automation and increased productivity. The software is completely intuitive, fully web, and customizable, according to the client’s needs, with an intelligent, dynamic workflow, following the BPM concept, with big data analysis and business intelligence tools for management analysis. About the application of Artificial Intelligence in the legal environment, it is possible to use it to create cognitive models and thus predict trends in trials and process results, automate procedures performed by companies in the management of new lawsuits, sanitation of information, management of deadlines, preparation of more assertive provisioning, among other routine activities in the segment, activities that are normally performed by the internal team of companies and their contracted offices. Elaw’s main objective in offering these products is to make the legal operation more agile, reliable, effective, and with accurate data, thus allowing the lawyers to act more strategically without having to perform repetitive and less challenging activities. Brazil has the most complex legal scenario, both in the number of cases and in the judicial operation carried out by the courts. Due to the number of lawsuits that need to be conducted, the legal sectors of medium and large companies in Brazil have notiFEVEREIRO 2021

Vinicius Neves, ced the need for the use of technologies, which is becoming frequent in the legal segment, crossing cultural barriers and conservatism in the legal world. Essential activities to the practice of advocacy have been increasingly supported by solutions that automate processes, improve management and provide intelligence to the routine activities of offices and legal departments.

CEO

It is, therefore, a fundamental factor to compose the profile of lawyers today, who work in a market that is digitally transforming. Law operators must have the maximum resources to enhance performance in offices and corporate legal areas.

Technology plays a central role in adding more value to organizations. 27

Mont’ Anne INNOVATION

Rozane Montana, CEO www.montanne.com.br

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A perfume to remember

and be remembered.

he Mont’Anne Parfums brand is recognized for the quality and presentation of its products, with innovative packaging. This led them to achieve great recognition and enormous satisfaction from customers. With its fragrances created and developed in France, packaged and manufactured in China. In this constant evolution, the brand knows the power of a fragrance, that is why it creates unforgettable aromas that make us remember something, a person, or even a special moment. But the power of perfumes goes beyond the aroma it exudes. Aromatic stimuli incite emotions or memories, can be a weapon in seduction, in addition to helping to enhance the personality. The ethical, transparent and socially responsible attitude that guides all its values has made Mont´Anne Parfums a brand and an award-winning and recognized company in the market in which it operates. Much more than a symbol represented by love through a simple product,

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it has reached thousands of people with its perfumes. There are 8 million pieces sold in that time and that somehow served as a transition bridge for those who give gifts to those they love. Mont’Anne Parfums has a trajectory of consistent social repercussion, being present in several regions of Brazil, in more than 4 thousand points of sale and therefore impacting the lives of many people, directly or indirectly, becoming one of the most important brands in the country and with a growth path that makes the brand unique in terms of history.

ACHIEVEMENTS

Being part of people’s lives is very important for a brand, but for a company, more important are its social reasons, when it allows it to employ parents and build a strong economy for a safe country. The moment when the real reach is perceived is reflected in several national and international awards.

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AWARDS BEST OF THE YEAR - 2020 BRASIL THE WINNER AWARDS - 2019 NEW YORK BEST ENTERPRISE - CANNES 2018 EXCELLENCE IN QUALITY - CANNES 2018 QUALITY DIAMANTE - DESTAQUE EM QUALIDADE NO BRASIL - 2017 SELO DE QUALIDADE INTERNACIONAL - 2017/2016/2015/2014 GRAN AWARDS DE EXCELÊNCIA DE QUALIDADE E EMPRESA DO ANO EM QUALIDADE - 2016 QUALITY INTERNACIONAL - BRASIL 2016 GRAN AWARDS DE EXCELÊNCIA DE QUALIDADE 2016-2013 EMPRESA DO ANO EM QUALIDADE - (INSTITUTO NACIONAL DE EXCELÊNCIA DE GESTÃO DE QUALIDADE TOTAL QUALITY) BRASIL QUALITY CERTIFICATION 2015/2014 - PBECAUSE IT HAD EXCEPTIONAL INCOME IN ALL MANAGEMENT AREAS, WITH EFFECTIVE FOCUS ON 40+10 ACTIONS, BECOMING A MODEL COMPANY (LATIN AMERICAN QUALITY INSTITUTE) QUALITY MERCOSUL - 2015/2014 LATIN AMERICAN QUALITY INSTITUTE - 2015/2014 QUALITY BRASIL - 2015/2014 EMPRESA BRASILEIRA DO ANO 2015/2014 (LATIN AMERICAN QUALITY INSTITUTE) QUALITY BRASIL 2015/2014 (SBEI - SOCIEDADE BRASILEIRA DE EDUCAÇÃO E INTEGRAÇÃO) A QUALIDADE BRASILEIRA 2014 (INTERCONTINENTAL UNION FOR QUALITY - INUQ) MASTER 2014 IN QUALIDADE E EXCELÊNCIA NOS PRODUTOS E SERVIÇOS PRESTADOS A POPULAÇÃO. TOP OF QUALITY GOLD INTERNATIONAL 2014 (INSTITUTO NACIONAL DE EXCELÊNCIA DE GESTÃO E QUALIDADE TOTAL QUALITY) TOP OF QUALITY GOLD INTERNATIONAL – BRASIL 2014 SELO AMBIENTAL INTERNACIONAL - SEMA 2014/2013 TOP EMPREENDEDOR DE SUCESSO 2013 (INTERNATIONAL BUSINESS MAGAZINE) TROFÉU TOP EMPREENDEDOR DE SUCESSO INTERNACIONAL 2013

INNOVATION

IN THE RIGHT DIRECTIO Intrepeds consolidates itself in the middle of the pandemic and continues to impact lives

In March 2011, the company Maciel & Silveira, Treinamentos e Desenvolvimento Ltda was founded, offering oratory courses, lectures, business writing techniques, quality, and excellence in customer service, among others. At the beginning of 2018, Intrepeds - Instituto de Treinamento, Pesquisa e Desenvolvimento do ser - emerged in a reorganization process. Located in Pinhais (PR), it offers several lectures, coaching services, alternative therapies, courses, and training, all aimed at the development of the human being. Among them are the courses in Assertive Oratory; Theater as Resources to Overcome Shyness; Time management; Mental maps; How to Conduct Efficient Meetings; Sales; Professional Marketing, in addition to personal, individual, and corporate services; personalized and business assistance in the coaching area, among others. Provided with a high-level faculty, with extensive experience in their specialties, in addition to solid training, Intrepeds is chaired by Prof. and Master in Technology 30

Sirley Machado Maciel and Prof. and Dr. in Education Rui Valese. In 2020, in the face of the pandemic and social distance, the Intrepeds Institute had to reinvent itself, like most companies in the sector. Its bet was to transform all courses, lectures, and services into online processes. Likewise, they started a series of live streams to give its social contribution to the moment, talking about care in the face of the pandemic and how to organize for work and study at home office. “In our lives, we gather partners and share experiences of how they reinvented themselves in the new scenario. Throughout 2020, through our online activities (courses, lectures, and individualized services), lives and webinars, we impacted the lives of more than 35,000 people from all over Brazil ”, says Sirley Machado Maciel, president of the Institute. She also quotes the Roman philosopher Seneca: “There is no favorable wind for those who do not know the direction” and says:

The Intrepeds Institute knows its direction.

Photo: Juliana Biz

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Presidente Sirley Machado Maciel and vice President Rui Valese www.intrepeds.com.br

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EXPERTISE IN RURAL DEVELOPMENT STRATEGY

hroughout its existence, Cooperativa Tritícola Mista Campo Novo Ltda, widely known as Cotricampo, has shown itself to be a great partner of the associate. More than a cooperative system, it evolved into a development strategy, offering the rural producer mechanisms of technical support in the application of measures to improve the performance of the property. In polyactivity, Cotricampo accompanies and develops field research, leading the producer to new technologies applied to rural properties, thus favoring the performance of agribusiness. In the experimental area, located in Campo Novo (RS), several tests of technological innovations of cultivars and products are carried out, there are three annual events open to the members and family members of the 11 municipalities covered by the cooperative, where the results of these studies are presented for winter and summer crops. Cotricampo also plays a fundamental social role in the evolutionary process of the agricultural economy, through measures to value the producer, the environment, agribusiness, and the human condition of the associate as

Gelson Bridi,

Director President

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a transforming agent. This partnership made it possible for the cooperative and associate to find ways to prosper, solidifying eternal actions, and that ended up transforming the Celeiro region into a great agroindustrial potential, with projected gradual growth, which does not conform to time and place limits. Today the cooperative is a reference in the industrialization of wheat, having one of the largest industrial plants of the cooperative system of the State, absorbing practically all the regional production. It also develops several products in the Wheat industry

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animal nutrition line with its feed factory, the most outstanding product in its portfolio being formulations aimed at the dairy herd in the region, serving a large number of family properties that develop dairy activities.

COTRICAMPO IS PRESENT IN: 25 RECEIVING UNITS FOR AGRICULTURAL PRODUCTS; 12 SUPERMARKETS; 17 AGRICULTURAL STORES; 01 A WHEAT FLOUR INDUSTRY; 01 STORAGE CENTER; 01 GAS STATION; 01 FEED FACTORY 01 SEED PROCESSING UNIT

THE COTRICAMPO MILL IN THE BRAZILIAN MARKET SINCE 1988; MORE THAN 2300 SQUARE METERS FOR THE SECTORS OF PRODUCTION, PACKAGING, STOCK, SHIPPING, OFFICE, AND LABORATORY FOR CHEMICAL, PHYSICAL AND RHEOLOGICAL ANALYZES; THE INDUSTR IAL PLANT IS ONE OF THE LARGEST IN THE COOPERATIVE SYSTEM IN THE RIO GRANDE DO SUL WITH AN INSTALLED CAPACITY TO TRANSFORM 220 TONS OF WHEAT INTO FLOUR PER DAY. STRUCTURE OF WHEAT STORAGE SILOS CAPABLE OF STORING 485,000 BAGS OF WHEAT THAT HAVE AUTOMATIC SUPPLY SYSTEMS FROM THE PROCESSING INDUSTRY. IT OPERATES WITH AN AVERAGE OF 180 TONS/DAY IN FOUR PRODUCTION SHIFTS THAT REQUIRE A WORKLOAD OF 21 HOURS/ DAY DISTRIBUTED AMONG A TEAM OF APPROXIMATELY 70 EMPLOYEES.

01 BAKERY AGROINDUSTRY

www.cotricampo.com.br

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NOVA

CASA IMOBILIÁRIA www.novacasaimob.com.br

PROJECTS

Adênyr Jr,

CEO & Founder

n the market for 10 years, Nova Casa Imobiliária was born from the initiative of Ceo & Founder, Adênyr Junior, to set up his own business, after having worked as a Sales Director in the area. Located in the state of Rio de Janeiro, with its headquarters in Nova Iguaçu and two more branches: Campo Grande and São Gonçalo, the company started its activities always focused on the economic segment, helping several families to achieve the dream of homeownership. 34

Today it is also present in the medium to the high standard market. During this period of existence, Nova Casa Imobiliária consolidated itself in the market and reached more than 20 thousand units sold and more than 2 billion reais in closed deals. With the mission of providing a quality service to the customer, through honest negotiations, the company seeks to be recognized for its values: honesty, respect, commitment, loyalty, transparency, and seriousness, in addition to being an example of excellence in customer relationships, partners, employees, and developers.

Nova Casa is a pioneer in developing innovative projects for the market, generating employment and income. In 2018, it launched the Escola de Formação de Corretores, an initiative to train people for the real estate market. Candidates go through a training process with the content of Personal Marketing, Digital Marketing, Telemarketing, Sales Process, Minha Casa Minha Vida, What is being a broker? How to sell a property a week? And much more. At the end of the training, all candidates are referred to their managers, to put into practice everything they have learned, they are also referred for regularization with CRECI.

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Safety, tranquility, comfort, and support at all times Rafael Domenciano Silva www.memoriaviva.com.vc

ompared to the best and most complete cemeteries in South America, the Parque Memorial de Goiânia has been providing its services to the community since 1992. The company stands out for its 24-hour service and complete infrastructure, which includes funeral, floriculture, and clinic, with approval from more than 20 thousand assignees. Social Responsibility is one of the mottos of the company, which has a philanthropic purpose. Thus, it helps needy families with food supplements, maintains social assistance posts, funding educational activities for daycare schools, the el-

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derly shelter, the therapeutic community, and shelter for teenagers, distributed in the state of Goiás, specifically in the city of Goiânia, Aparecida de Goiânia and in Brasil Novo, a city located in the state of Pará. A reference in its segment, Parque Memorial has a team of highly trained and qualified professionals to assist with agility, respect, and professionalism. Also, it offers its customers security, tranquility, comfort, and support at all times, all to perpetuate the tradition of keeping the memory of those who are gone. In its history, the company has accumulated important awards such as “Empresa Brasileira do Ano”, “Brazil Quality Certification”

and the recognition “Águia Americana Rubi”, a tribute to the highlights of the business world, for its private initiatives and actions aimed at social benefits. These differentials make the partnership between Parque Memorial and its customers even stronger, with consistency in providing excellent service, trust in the service provided and satisfaction are some of the main reasons for the success of the company, which has a legacy of more than 28 years of history.

HIGHLIGHT

REFERENCE IN REALESTATE

MANAGEMENT

Túlio Murta, Founder www.universalsoftware.com.br

ounded 30 years ago by businessman Túlio Murta, Universal Software operates nationwide with more than 1,300 real estate agencies that daily use its digital platform in the cloud. The company is the leader in the real estate management software market, offering the only complete platform from end to end with pre-service, CRM, property management, finance, after-sales, in addition to websites and apps. 36

Universal Software is integrated with the main advertising portals, marketing platforms, insurance, real estate financing, cadastral analysis, receipt of payments, and digital signature. The company has more than 50 direct and indirect employees specialized in technology, focused on research and development of products and services for the real estate market. “Our purpose is to help traditional real estate companies become digital real estate agencies and become

leaders in their regions. We understand that technology alone is not enough, it is necessary to educate people for the new real estate market ”, says Túlio Murta. For this, the onboarding process within the platform is extremely consultative so that the customer can learn faster and use 100% of the features. Universal Software has been growing exponentially, in recent years it has managed to surpass the average growth of the Technology market. Although 2020 had all its difficulties, it was a great year of development for Universal Software. “As all of our solutions are delivered online, we were able to deliver a high competitive advantage to the real estate agents that are our clients”, points out Túlio Murta. With an eye on the rising online market, the company believes in the cultural change of managers and employees of real estate. In this way, it conducts various courses and events and provides rich materials free of charge to its customers, enabling them to learn from great professionals in the field. For Túlio Murta, the most important of all is to know that Universal Software is managing to transform the management and results of thousands of real estate companies in Brazil.

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CEPAM Team with the President Comendador Dr. Arnaldo de Jesus Oliveira

STRONG AND ACTING TRADE UNION GUARANTEES QUALITY OF LIFE TO WORKERS

Unions emerged to combat the exploitation of companies and the injustices to which workers were subjected. Years of struggle have guaranteed a little dignity and the recognition of the working class. The always strong and active union representation was responsible for the achievements of countless benefits and great victories. The main banner of the Sindicato dos Metalúrgicos de Alumínio e Mairinque is to develop a broad negotiating environment in collective bargaining, guarantee better agreements to workers, defend and expand the interests and

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Participação nos Resultados), fairer salaries, benefits such as: medical insurance, transportation, basic food basket, dirty-work bonus, an additional payment in compensation for the risks involved, among many others, present in our Convenção Coletiva de Trabalho”, says the president of the Sindicato dos Metalúrgicos de Alumínio e Mairinque, Commander Dr. Arnaldo de Jesus Oliveira.

For years the Union has been working for education and professional improvement, resulting in the creation of CEPAM - Centro de Estudos Profissionalizantes e Acadêmicos dos Metalúrgicos, an institution that offers undergraduate rights of the category it repre- qualification, sents. Fairer wages, a guaran- and graduate courses. tee of benefits, the guarantee Partner educational instituof the Convenção Coletiva tions with great recognition de Trabalho, better quality of and prestige such as Cruzeiro life, and offering many leisure do Sul, Ympacto, Microvip, options to workers and their and GUPY are partners with families are some of the achie- CEPAM. vements of the union. Through the union entity, it The Union fights for worke- is also possible to enjoy leisurs’ rights, acts in favor of so- re options from country houcial and educational causes, ses, beach houses, party rooms and also acts in environmental to agreements with compacauses. The Union represents nies and educational entities, and is a mediator in interna- barbershops, legal services, tional discussions between among others. union groups and actively participates in events, forums, meetings, in various places around the world. “We fight daily for workers. Data Base, PPR (Programa de 37

HIGHLIGHT

TECHNOLOGY AND INNOVATION

IN THE HAIR UNIVERSE

LM Smart Cosmetics, for over 10 years, has been innovating in technology in cosmetology. The company is present in the national and international market due to its consolidated ideas and guidelines. From small to large, LM Smart Cosmetics serves its customers and partners with great seriousness and practicality, be it minimal production, for its small partners or large quantities demanded by its long-standing partners. This is possible thanks to the know-how created by the company, which since 2010 offers not only cosmetics, but assistance and complete information for the entire process

of creating a brand, from the production of layouts and choice of packaging, to the production of boxes and labels with its partners and, mainly, for the technology applied in its cosmetics. In addition to the outsourcing of cosmetics to other brands, LM Smart Cosmetics also occupies its space in the professional consumer market, with cutting-edge technologies and a wide variety of cosmetics such as products for a Brazilian blowout, diverse treatments, and the famous “Desprogressiva”, an authorial creation of LM, responsible for creating curls in any type of hair. The company stands out for serving its customers, with follow-up using advanced

online and in-person methodologies designed to assist and educate hair professionals, regardless of distance, practically in real-time. The CEO, Lúcio Mauro, is responsible for all this. With his 40 years of experience, he has been creating simple work methodologies and revolutionizing the universe of hair, according to the needs of new beauty professionals and those who are already established in the market. The love for the profession is what motivates Lúcio, who took his first steps in the area of beauty at the age of 9 in his mother’s salon.

Lúcio Mauro,

CEO

www.lmsmartcosmetics.com.br

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André Romero Antonio and Suzi Lessa, Directors www.arasulseguros.com.br

ARASUL CORRETORA DE SEGUROS CELEBRATES 10 YEARS IN RHYTHM OF

date, implementing modern concepts and using appropriate tools. Its focus is on service excellence for better marketing of insurance plans. Its Directors, André Romero Antônio and Suzi Lessa, together with their teams seek to develop and In the year in execute the best solutions in which it cele- contracting and administering brates 10 years their client’s insurance poliof existence, cies. Arasul CorArasul Corretora de Seguros retora de Seguros takes the opportunity to thank its em- offers the best cost/benefit ratio ployees, friends, and especially, in the insurance market, keeping its customers, for remaining in its customers well informed about new products and services, the market and growing. The company, located in the assuring them of protection, heart of the city of São Paulo, tranquility, and replacement of operates in all insurance lines the insured property. and seeks to be always up to In the past three years, the company has achieved substantial numbers in its client portfolio. The year 2020 was marked by the insertion of the online sale of some products, making growth the greatest increase.

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THE BEST EDUCATIONAL SOLUTION

IN THE DIGITAL AGE Viviane Marques Goi and Diego Figueiredo Dias, Directors www.vgeducacional.com

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VG Educacional appeared in the city of Maringá, in the interior of the state of Paraná, Brazil. Since 2011, the focus has been to mediate education through technology, and this has always been done with great passion and dedication. VG Educacional acts with expertise in the accreditation of Higher Education Institutions (HEIs), to act in the face-to-face and distance modalities. It also produces complete and high-quality learning materials and objects, which have already exceeded 100 thousand hours of content produced. VG Educacional, over the years, has reached more than 2 million students in Brazil and abroad, since these materials are already produced in several languages, meeting the needs and particularities of each country, including the execution of fully accessible and inclusive materials. VG Educacional turns manuals and textbooks that are often lengthy and dull into more than just digital files. VG produces videos, interactive infographics, motion graphics, animation, games, among other products. These materials are designed to be consumed on the most different digital platforms to which users have access, always with the most appropriate language, aiming at learning and the audience to FEVEREIRO 2021

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be reached. In the corporate market, VG Educacional assists companies to transform what used to be physical and face-to-face into digital and online, considering innovation as one of its principles, in addition to creating training and qualification courses in a modern way, which guarantees efficiency for any company’s processes. Therefore, it works in partnership with companies such as HUB Soluções Educacionais, which brings together the main players providing educational services in Brazil and worldwide. In addition to serving large educational institutions, state-owned companies, and other economic sectors, VG Educacional is one of Áurea’s directors and partners, which brings together, in a practical way and in a single place, thousands of subjects, courses, standardized questions, and objects of learning, so that any educational institution, regardless of its size, can rent the contents in a fully customizable way, which is done together with the pedagogical teams of each institution, to ensure that students will receive the best content to develop during their learning journey. To contribute to the digital transformation of education, it was necessary to start inserting itself not only in the market of higher education and technical institutions but also in the K-12, which covers the years of regular schooling for children and teenagers. After all, the generation we

have seen grow are digital natives and, therefore, digitizing the way of learning is so important, even more so with the quality that VG Educacional always proposes to deliver. The world has already dealt with several revolutions, and we are seeing that every day more digital becomes our lives. Thousands of institutions and companies faced a major challenge in the last year. The accumulation and transmission of knowledge in many of these institutions were still done in an analogous, extensive, and often tedious way. But that had to change and, without the help of a partner and experienced company, these contents could not become good digital materials in a single click. At this time, VG Educacional proved to be the right company to assist this much-needed transformation. With an excellent, trained, and unremitting team, we managed to contribute so that access to quality education and the training and learning processes of several organizations would become exactly what was needed at the moment: fluid, precise, and totally digital, always employed, the most modern technology in each material produced. VG Educacional continues, day by day, to prove to be the best educational solution in the digital age.

TheWINNER

presented by

Ambassadors are selected by the Institute for their legacy in the business world, they represent our Institute in their business with the spirit of entrepreneurship, sustainability and human resources that a company needs to reach the top of success. These companies are usually selected after years of continuous excellence and partnership with the Institute. Ambassadors can also nominate other companies to be invited to this important title.

With vast experience in the business world, our team has the daily goal and objective of valuing entrepreneurs behind success stories, strengthening entrepreneurship and connecting diverse companies of all kinds to celebrate their trajectories, also opening networking frontiers. THEWINNERAWARDS.ORG

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EASY WAY DO BRASIL

COMENDADOR REINALDO

M E N D E S JR.

Leader in the development of systems for tax and accounting segments, Easy-Way operates in this market since 1991, standing out thanks to the high level of quality in the products and services provided, counting, currently, with more than 15,000 large companies in its client portfolio. Excellence is the company’s motto, which has a team of expert professionals, constantly updated and committed, valuing the customer service in a personalized way, the particularities, and needs of each company. Easy-Way offers its customers total security and support in the implementation of its systems, which have permanent updates to support all tax and accounting ancillary obligations. These differentials make the partnership between Easy-Way and its customers increasingly strong, with trust and satisfaction being some of the main reasons for the company’s success.

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TheWINNER GRUPO SACEL

COMENDADOR ANTONIO VASCO PEREIRA F I L H O AND F A B I A N A A R A Ú J O

Grupo Sacel has been operating in the asset surveillance market for over 38 years. Today, with more than 1.000 employees, they are one of the largest and most highly-regarded companies in Sergipe. With exponential growth, the company innovates every day with management concepts in search of solutions to the needs of its customers, through solid work with asset and electronic security, a future that they always crave. Sacel has also been standing out in new areas of activity like Condominium Management, Insurance Broker, and Real Estate with guaranteed rental.

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