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FROM THE CHIEF EXECUTIVE OFFICER Diuli Janaina Ferreira CEO & journalist Reg. 14897/MTE
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In this edition, we will portray the success story of the lawyer and entrepreneur Glória Bezerra de Menezes, who won her prominent place in Europe. Concerned with helping other Brazilians to conquer their professional space and live in Europe, she does a fundamental job of support, which deserves our admiration. To show that only unity is strength, the movement united by the vaccine is in full swing. Conceived by Luiza Helena Trajano and defended by leaders and executives,
05 INDEX From the Chief Executive Officer
it aims to immunize against a Covid-19 in the shortest possible time, and you can also support it! Find out how by reading the article we published in this issue. And of course, we have more stories and stories of resilience and overcoming Brazilians that make a difference and serve as inspiration. In closing, I leave the following message: “The greatest glory is not that we never fall, but that we always rise with each fall” (Oliver Goldsmith). Good reading!
MAXIMILIANO CORREA VICE PRESIDENT AND JORNALIST REG. 14900/MTE MARKETING, RP, DESIGN YASMIN LARA USA REPRESENTATIVE JÚLIA OLIANO EDITORIAL REVIEW LUCIANE COSTA MTB 13089 ADMINISTRATIVE EDUARDA BARRANCO LEONARDO SALATINO IMAGES ARQUIVO/EMPRESA COVER IMAGE ARQUIVO/EMPRESA ARTICLES ARQUIVO/EMPRESA COVER STORY INTERVIEW DIULI JANAINA FERREIRA
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glória
bezerra de menezes by Diuli Ferreira
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Glória Bezerra de Menezes is a Brazilian and European lawyer, having completed her college in 2004 in Brazil, she graduated in International Business Law and International Business Management from the University of Rostock and, at that University, started her Ph.D. in the same area. Since 2007, Glória has lived in Germany, where she had the opportunity to grow professionally, opening the first Brazilian legal firm of lawyers in the country, which is different from Brazil, where there are no law firms, only law firms. In Germany, she is known as the best Brazilian lawyer, serving clients throughout Europe and in countries around the world. In addition to his legal firm, in which three more lawyers and a public administrator work, Glória also has another company in Germany - together with a partner - that offers recruitment of Brazilian professionals in the country, offering courses in language, assistance in the recognition of the diploma and legal advice in obtaining a work visa. The lawyer still works as a sworn translator and public interpreter. Glória is married to a German, has four children - aged between two and thirteen years - and some dreams: helping Brazilians to fulfill their dream of living and working in Germany, in addition to supporting Brazilian women in Germany so that they can establish themselves in the country and obtain its financial independence. She already works with some social projects that help
women victims of domestic violence and, this year, she will create the first non-profit organization focused on offering housing, a German course, technical courses, social and legal assistance for Brazilian women who migrated country and, for some reason, are alone and in need of support. IBI interviewed the lawyer, who better explains the challenges she faced in her career and the importance of her work for Europe and Brazil.
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What were your motivations for entering Germany and working with clients across Europe and other countries? Throughout my study at college, I worked with some social projects that aimed to spread information about rights to people who lived in the community where I lived and studied. I have always believed that for human beings to be able to fight for their goals and dreams, they need to know their rights. At the end of my law course, I did a final work in the area of international law, as it was always my intention to live and work in Germany. When I decided to go to Germany in 2006, I had the dream of doing a postgraduate course at a university there and having the chance to work as a lawyer in the country. That was how I started to work as a Brazilian lawyer in Germany and continued with my legal advice for my clients in Brazil, mainly businessmen, who had the objective of undertaking in Germany. Over the years, I realized that many Brazilians had the dream of undertaking
abroad and that many clients asked for information on how to undertake in Germany. In addition to these clients, some Brazilian clients already lived in Germany and Europe and had many doubts about their rights and felt unprotected because they did not speak German and had no knowledge of their rights in Germany and Europe. Thus, I decided to take a Master’s degree in the area of international business law and international business management, at the University of Rostock, and, in 2011, I concluded successfully. In this way, I obtained the theoretical knowledge I needed to be able to legally guide my clients in Germany, and the success of my work made it possible for me to start having clients in several other countries in Europe, as well as in other continents. In 2018 my expansion project was increasing and I partnered with a renowned office with strong experience in the market in the city of Lisbon, in Portugal. Therefore, I registered as a Brazilian lawyer with the Bar Association in Lisbon and started working in Germany and throughout Europe as a European lawyer, since I am registered in Portugal, which is part of the European Union and, thus, allows the Brazilian lawyer can work as a European lawyer in Europe. I have always been concerned with improving my legal knowledge and, therefore, I am always updating and improving my knowledge to offer the best possible legal advice to my clients. I am currently pursuing a second master’s de07
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gree in succession law and business succession law. I have already completed a specialization in labor law and data protection law in Germany. The need for legally qualified professionals to meet the needs of clients across Europe and other countries in the world, motivated me to strive to achieve a promising and successful space in my career. In 2020, in the period of the Coronavirus pandemic crisis in Germany, which hit several entrepreneurs and caused the closure of many companies in the country, I decided to open my legal company: O-Ziel Consulting Rechtsanwaltsgesellschaft, in Germany. The name of the company: O-Ziel, is the short form for Orientiert Zum Ziel, which in English means: Oriented towards the goal. And my goal is to offer legal advice to my clients with competence, respect, and professionalism. And that is the recipe for my success.
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How important is it to you to have a team of women in your office? In my legal firm, I have a team of lawyers, which is composed of women. In my
opinion, it is important for women to fight for their space in the business market and for them to achieve their space of equality with men.
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Tell us more about how the process of recruiting Brazilian professionals to work in Germany works. The process of recruiting Brazilian professionals to work in Germany is not difficult. It is important that the Brazilian professional is only well guided by law so that he can achieve his goal. Germany has a great shortage of highly qualified professionals. In this way, engineers, IT professionals, doctors, dentists, nurses, professionals in the technical area, whether in the electronic, mechanical, and other sectors are always in demand. Those who work in the computer area do not need to master the German language, as many companies only require English to work. These people will be able to look for a job vacancy in Germany and apply for a work visa. The most suitable work visa is the “Blue Card”, as the professional will receive more rights in Germany. To receive this visa, the professional
Team www.bezerra-menezes.com
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must have a university degree and a job offer in Germany, in which he must receive at least 56,800 euros per year. In some professions that are in short supply in Germany, such as doctors, engineers, scientists, mathematicians, dentists, or in the field of computers, the professional will need to find a job that offers a salary of at least 44,304 thousand euros per year. For professionals who need the German language to work in Germany, I recommend learning German beforehand in Brazil to receive a chance to work in Germany. For professionals who have the financial availability to learn German in Germany, I would recommend learning German directly in Germany, as in six months of intensive German course in Germany it is possible to acquire the basic level of German (between B1-B2) to be able to work in Germany. And that way, the professional will have a better chance of getting a job in Germany more quickly. There are professions in Brazil that are not recognized in Germany and, therefore, it is necessary to recognize the Brazilian Diploma in Germany. The professional must be informed beforehand. But IT professionals do not need to recognize the Diploma to work in Germany, as do lawyers. But medical and dental professionals need a longer process to be able to work in Germany. Engineers and technical professionals and scientists get a chance to work faster in Germany and the Diploma recognition process is simpler. APRIL 2021
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How do you feel that your work as a translator and interpreter influences your other professional areas? My work as a sworn translator and public interpreter has helped and helps a lot in my career as a lawyer. When I need to work as a sworn public translator and I need, for example, to translate a public sentence, the fact that I have legal knowledge makes it easier for me to better understand legal texts and, thus, translate documents more quickly and effectively. And when I need to work as an interpreter for a client, during a hearing, for example, or before public authorities, the fact that I am a lawyer allows me to help the client effectively, by understanding the questions of the judges more clearly or the authorities and, thus, I get my clients to respond more safely to inquiries. But when I work in a legal case with a client and this client needs a sworn public translation of a public document that will be fundamental to the case, I always ask the client to translate the document with another sworn public translator, so that there is no conflict of interests.
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What care do you provide through social projects to women victims of domestic violence in Germany? Unfortunately, many women are victims of domestic violence in Germany and not only foreign women are the victims, but German women as well. According to surveys, one in three women in Ger-
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many has been victims of domestic violence at least once in Germany, whether physical or psychological. Some projects in Germany significantly help women and I actively participate in some of them. And because I got to know the difficulties that Brazilian women face here in Germany, because they don’t speak the German language (most of the time), that’s what motivated me to create my project. I will found a non-profit association, to provide legal, psychological, and social services to Brazilians in Germany. It will be a project that will benefit not only women victims of domestic violence, but all those who need help in the areas: legal, social, or psychological, whether women or men.
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Bearing in mind that Germany is a country with a more rigorous visa withdrawal process, how does the process of helping Brazilian professionals start a professional life in the country work? Through the legal guidance of my company, we offer support to provide legal advice from the beginning of the process to live in Germany. For example, when the client is still living in Brazil and has received a job offer in Germany and, consequently, an employment contract, our company offers legal guidance to analyze whether the contract is following the laws in Germany. Unfortunately, there are many cases of customers who receive unfair contracts and who violate their rights. From the moment we analyze 9
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the client’s contract and the client accepts the job vacancy in Germany, we offer legal advice to apply for a work visa before the German Consulate in Brazil. And when the customer arrives in Germany, we provide legal advice on the apartment rental contract, as in several other contracts that are mandatory in Germany, such as health insurance, liability insurance, among others.
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As it is important for you to value women in the job market and also in your personal lives, where do you see yourself as an entrepreneurial woman in the next five years? My dream is to expand my company to other cities in Germany and, later, to other countries in Europe. Soon my company will have a branch in Berlin and Munich and, later, it will have a branch in Portugal. I have the dream of owning a company that allows me to offer job opportunities to Brazilian lawyers who want to work in Germany. Unfortunately, it is very difficult for a Brazilian lawyer to have a good job opportunity in Germany, to get a good job chance he needs to graduate in Germany, have a command of the German and English languages, in addition to having some specific knowledge that office in Germany requires you to fill a specific vacancy. In my company, I will give job opportunities to lawyers who want a chance in the German job market.
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A RESPECTFUL RELATIONSHIP
Over the past seven years, Dr. Rodrigo Costa and his collaborators have developed solutions to problems and guidelines for conflicting moments. Its ideology is aimed at giving an opportunity to all public that needs legal support, making itself available in any case of urgency, in the face of identity, trust, consideration, and friendship maintained with its Salari Advogados operates in customers. the national market in all areas of law, to pursue legal ex- “Responsibility to the cellence, presenting stubborn costumer is our main values, among which include commitment. The entire ethics, transparency, and the satisfaction of clients and em- team is prepared to ployees. For this, it has a team take the utmost care of professionals who have ex- in guiding clients in tensive knowledge of legal, conflicting and painful jurisprudential, and doctrinal moments of their lives, innovations. The work en- seeking a coherent and vironment is prepared with humane solution” quality facilities and equip- Dr. Rodrigo Costa, ment, facilitating consultation Founder. and speeding up the action. The history of the law firm Salari Advogados started with THE SERVICE a dream. From a very early For better results, the perforage, Dr. Marco Rodrigo Salari mance is initiated with personBortolot Costa, founding part- alized service, going through ner of the organization, was the visitation, and, finally, in aware that his vocation was to obtaining the result. The sersupport people fairly. In 2014 vice team will contact you to he founded the office and confirm and guarantee your served in a single room, there presence at the office’s headwere two employees: Dr. Rod- quarters; after attendance, rigo and a telephone operator. reflection and dialogue, a muThere are currently more than tual agreement is reached. Fi35 employees occupying more nally, all possible means are than 150m² in facilities. used to guarantee the success of the application.
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The office routine is fully computerized, with modern methodologies applied to process management, such as digital file storage. Thus, the amount of physical documents at the headquarters is reduced, less environmental impact is produced and, moreover, it offers more security and agility. As for legal marketing, the organization has developed throughout its history a strategy capable of increasing its visibility, authority, and relevance on the internet. On its digital blog (www.salariadvogados.com.br/blog), articles of a legal nature are published, but in an informal language, capable of reaching all audiences seeking knowledge on different areas of law. Thus, the firm’s website stands out from its competitors for offering free content at any time, in a simple and objective way.
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A pioneer and specialized company in Italian citizenship through judicial means offers descendants of Italians a safe and agile way to recognize themselves
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pioneer and specialized company in Italian citizenship through the courts offers descendants of Italians a safe and agile way to recognize themselves, Dimensione Cidadania promotes the integration between Italy and its descendants spread around the world, asserting the right of each one of them. Its founders, Fabio Fasoli and Cátia Lemes have been working in the Italian citizenship segment for almost two decades and have already helped hundreds of Brazilians to achieve the long-awaited Italian recognition. Fabio began his career in matters related to Italian citizenship in 2002, as an ad hoc translator at the Italian Consulate in Belo Horizonte (MG). A little later, in 2011, it sealed a successful partnership with a law firm in Italy, as a way of providing solutions to descendants seeking recognition, including recognition of citizenship for the maternal line before 1948. From then on, it also started to count on the collaboration of Cátia Lemes, coordinating all the assembly and analysis of the documentation for these processes. Over the years, Dimensione has become more and more specialized in matters relating to citizenship through the courts, and since then hundreds of cases have been accepted. This history also says a lot about the transparency of processes, agility in communicating with customers and aims to always meet their mission, which is to offer Italian descendants a safe and quick way to recognize themselves. Without queues, without leaving the country, with a closing deadline and a qualified team, ready to help you conquer your Italian citizenship.
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Fabio Carlo Fasoli, Director
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“We are aware that Brazil is the country with the largest community of descendants of Italians outside Italy. According to Fondazione Migrantes, which organizes Rapporto Italiani nel Mondo, there are about 30 million Brazilians with the right to seek their Italian recognition. Therefore, our main focus is to assist the largest number of Brazilians to obtain their registration with AIRE from their place of residence and to be able to move through Europe with all the rights and duties of a local citizen”, stresses Fabio Fasoli. The judicial process is a legal process of claiming recognition of descendants of Italian, since the constitution of Italy provides that it is the right of every Italian to seek recognition (regardless of where they were born), just having proof of blood link. This process has a deadline for completion of an average of 730 days.
“We are aware that Brazil is the country with the largest community of descendants of Italians outside Italy”
Team: Carola Fasoli, Gisele Fasoli, Catia, Fabio and Raquel www.dimensionecidadania.com.br
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45 years of
HISTORY Mourad Naddi Advogados acts in the various branches of law with seriousness, quality, and a deep ethical sense. It serves individuals and companies, mainly national and foreign companies from the most varied segments of the economy, such as retail and wholesale trade, transportation, civil construction, heavy mechanics, auto parts, and electrical equipment industries, also serving foundations and associations. Thanks to its high degree of professionalism and organization, Mourad Naddi Advogados also provides legal services in favor of lawyers and law firms from other states and countries, working as a partner, throughout São Paulo, for the most renowned law firms. Currently coordinated by partner Amir Mourad Naddi, the team at Mourad Naddi Advogados seeks to know and understand the nuances of its client’s business activities, identifying from them both the difficulties and the needs and opportunities that present themselves. With over 45 years in the market, Mourad Naddi Advogados has an image strongly linked to the primacy of ethics, transparency, and competence, combining tradition with modernity, making it one of the most recognized law firms in Guarulhos.
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www.mouradnaddi.adv.br
Amir Mourad Naddi, CEO & Founder
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Occupation area: ARBITRATION AND MEDIATION The firm always seeks quick and economical solutions to disputes involving its clients, using skillful instruments: arbitration, mediation, and conciliation. ENVIRONMENTAL LAW The firm operates in the advisory and litigation areas - civil and criminal - as well as in administrative proceedings with the environmental inspection bodies, including civil and criminal investigations. CIVIL RIGHT The firm provides complete assistance in planning, drafting, and entering into all types of civil contracts, as well as working in processes involving contractual disputes. Issues related to the Tenancy Law: eviction, collection of rent and fines, the exercise of preemptive rights in the acquisition of rented property. Preventive consultancy and performance in litigation proceedings discussing possessory issues, dominance, adverse possession of the real estate. Issues related to land tenure regularization. Performance in processes of stable union, separation, divorce, food, custody of children. Opening and monitoring of inventory and sharing processes, compliance with wills. Consultative and litigation assistance in all matters related to Civil Law. 18
COMMERCIAL AND BUSINESS LAW The firm provides complete assistance in planning, drafting, and entering into all types of commercial contracts, as well as preventive advice and performance in processes involving contractual disputes. Assistance to all matters of a corporate nature: the constitution of all types of companies, promoting their registration and regularization before the competent bodies. Obtaining and maintaining records and licenses necessary for the operation of a company. Elaboration and implementation of changes in corporate records of companies. Consultancy and representation of shareholders in the defense of their interests. Complete advice on issues related to Banking and Financial Law. Practice in the litigation area: search and seizure of assets, repossession, financing contracts, leasing contracts.
Complete analysis of corporate labor liabilities. Daily update with Labor Reform 13.467/2017, with direct participation in the drafting by the legislator in the National Congress. TAX LAW Preventive advice on all types of taxes, whether municipal, state, or federal. Studies on tax planning. Complete performance in administrative tax litigation. Complete performance in judicial tax litigation.
LABOR AND SOCIAL SECURITY LAW Advisory service on all labor and social security legislation. Representation of clients before Regional Labor Offices, Labor Offices, trade unions, and trade associations. Elaboration and analysis of individual or collective work contracts. Preventive advice and performance in litigation administrative processes. Expertise in individual or collective labor claims.
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Maria Angélica da Silva Medeiros OAB/PR 050294 Bacharel in Law by Universidade de Vila Velha/ES Postgraduated in Public Law by Instituto Damásio de Jesus in Vitória/ES.
Photo: Juliano Kirinus www.medeirosadvogadas.com.br 20
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FAMILY BUSINESS Cintia Medeiros Decker OAB/PR 054756 Bacharel in Law by Universidade de Vila Velha/ES Postgraduated in Social Security Law by Escola de Magistratura Federal do Rio Grande do Sul.
“The secret to all professional success is based on the maxim: Pray, because everything depends on God and work as everything depends on you”
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nyone who claims that a partnership between family members does not work does not know Medeiros Advogadas Associadas, a law firm specialized in social security law, led by Maria Angélica da Silva Medeiros and Cintia Medeiros Decker, mother and daughter, respectively. Located in Curitiba (PR), the office serves, in addition to the entire state of Paraná, Santa Catarina, Rio Grande do Sul, São Paulo, and also Brazilians residing abroad. Its performance includes the legal and administrative sphere, with follow-up in legal and administrative proceedings with the INSS. According to Maria Angélica da Silva Medeiros, the company’s mission is to be a reference in legal services in the social security area, based on professionalism and ethics, always seeking full customer satisfaction. With a great capacity for entrepreneurship, the partners have never been content to stay in a comfort zone. With great courage and willingness, they sought new horizons, exceeding expectations and reaching the level of service they have today.
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Oliveira Castro Advogados offers customized and specialized strategic legal solutions
Emília Vilela, Luize Menegassi Castro and Bruno Oliveira Castro www.oliveiracastro.adv.br
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T
he Oliveira Castro Advogados law firm was founded from the experience and professional practical experience of the founding lawyer, Dr. Bruno Oliveira Castro, who since his academic training, 18 years ago, has been working in Corporate Law, notably in bankruptcy and recovery of companies in societary demands, in the defense of creditors’ interests, succession planning, civil litigation and legal solutions for entertainment. With its specialized practice in the fields of law indicated above, the Oliveira Castro Advogados office proposes a personalized service, in the “boutique office” concept, and offers its clients, individuals, and legal entities (Multinationals, Agribusiness family companies, and Entertainment), a specialized and professional service, based on personal and trusting relationships, being able to develop creative and effective conclusions to solve the problems presented, always, therefore, privileging high technical quality and improved legal guidance. The mission of Oliveira Castro Advogados is to offer high-performance legal services through customized and specialized strategic solutions.
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Among the values are: responsible and committed advocacy with ethics, integrity, and credibility in a highly specialized practice. The firm seeks to be a reference in its segment, with actions that strive for quality and find legal solutions for its clients, both in the extrajudicial and judicial spheres, based on the premise that preventive legal advice is the best solution to avoid litigation. The founding lawyer Bruno Oliveira Castro is a specialist in Corporate Law from the Universidade Federal de Mato Grosso, Doctorate in Law from the Universidad del Museo Social Argentino, University Professor of Business Law, in addition to teaching postgraduate courses and courses aimed at the Constitution of Family Holdings and Succession Planning, Bankruptcy and Recovery of Companies in several Universities and Institutions in Brazil. Therefore, with 18 years of academic training and legal practice in Commercial / Business Law and Credit Recovery, reinforced with university teaching, Bruno Oliveira Castro practices law, and brings together the skills of Professor and Lecturer, in addition to authorship in partnership with Cristiano Imhoff from the book Lei de Recuperação de Empresas e Falência and annotated article by article by the publisher Booklaw. Allied to the founder, the members of the Oliveira Castro Advogados team, the partners Dr. Luize Menegassi Castro and Dr. Emília Vilela, also four highly qualified lawyers, interns, assistants, in addition to a multidisciplinary team composed of accountants, auditors, experts, and consultants. Oliveira Castro Advogados is headquartered in Cuiabá (MT) and has service stations in São Paulo, meeting legal demands throughout Brazil. In the capital of Mato Grosso, the office was designed for a functional, accessible, and attractive workspace. The architecture of the office conveys a classic atmosphere, guided by sober lines, to offer the client an organized, comfortable, and safe place. To facilitate customer service and communication with customers, it seeks to maintain an updated technical collection, with a complete database, maintaining all its records in specialized software, in addition to the website, Facebook, and Instagram: @oliveiracastroadvocacia.
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Dr.Andréa Arruda Vaz
www.andreavaz.adv.br Interviewed by Diuli Ferreira 24
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Writer, researcher, administrator and founding partner of the Andréa Arruda Vaz Advocacia firm. The office, located in Curitiba, specializes in individual, collective labor law, civil law, administrative law, and criminal law. An example of legal entrepreneurship is Dr. Andréa Arruda Vaz, who gave an exclusive interview to IB Magazine, follow:
ing courses, exchanges, lectures inside and outside the country, and publications in dozens of countries. Teaching came into my life before I even started my master’s degree. Being a teacher is a vocation, it is love, dedication, and prospects for better days!
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What is the specialty of your office? How many employees? Currently, our office operates in several arHow was the beginning of your career, eas: Labor Law, Union Law, Administrative training, and specializations? Law, Constitutional Law, Civil Law in general and My name is Andréa Arruda Vaz, Criminal Law. I was born in a small town in the interior of Paraná. Daughter of As an example of a successful businesswoman and farming parents, poor, black, and of inprofessional, what is your opinion about the achievedigenous descent. I have no idea when I ments of women in the labor market? started to consider myself literate, as it Women have to take their place in the job seems that I was born knowing how to market and for that, they have to leave aside the read, write and count minimally. Stud- idea of fragility. I don’t like the idea of being treatying has always been my greatest pas- ed like a fragile and vulnerable human being. I sion! At 8 years old I started my studies grew up hearing from my parents that I was strong due to the distance from school. I have and able to achieve anything I wanted. I grew up been working since I was 11 years old, I hearing from my parents that there is no problem worked as a maid, general services assis- with being black and indigenous, but that being tant, packer, secretary, cashier, salesper- dishonest and without character, would be a probson, Human Resources assistant, store lem. I am not saying here that women do not have manager, intern, assistant and legal as- particularities, such as the period of pregnancy, but sistant, legal supervisor until the arrival when it comes to career management, we have to of so dreamed of OAB card. In 2003 I reflect on what we seek and want and place ourstarted law school, taking with me the selves on an equal footing in the labor market. responsibility of being the first person in my family’s history to enter university. In Do women still need protection in the job market? 2008 I became the first in the family to Yes, it does, but the time has come for us graduate from a higher education course, to let go of the idea of fragility and posiin 2013 the first to complete a master’s tion ourselves in equal conditions. I cannot degree and, currently, the first to enter a say that I have already been discriminated against, doctorate. Approved in 1st place overall because I never let that happen, I always stood inin the examination of the Order, at the cisively, amazed, even causing embarrassment to time, I immediately started my career as a discriminators (laughs). My parents taught me to lawyer and immediately started to pursue defend myself safely and firmly from an early age. my subsequent dream, that is, teaching. I was never encouraged to be fragile, sit and cry, There were several postgraduate courses, but to fight back, respond and stand up for myself a master’s degree, and currently a doc- and that made me the woman I am today. I feel torate in Constitutional Law, as well as a very happy for the career that I achieved, for the range of training and professional train- achievements, and for the place that I occupy to-
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What are the awards and certifications achieved by day. I feel that I appropriated my space and built it the firm? in the best way possible. Today I am sure that I can In 2020 we won the gold category award by reach unthinkable places, as I have found that I have the National Agency for Culture, Entrepreno limits. Nowadays, I look at my life trajectory with a lot of love, respect, and, of course, pride in the neurship, and Communication. woman I have become. Looking at my professional past and being grateful for all the places I went through is a great privilege because in all of them I had learnings and lessons that help me to build even better days.
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SAÚDE
Unidos pela Vacina (United for the Vaccine) adds efforts of more than 3 thousand people, including businessmen and representatives of society, to accelerate vaccination in Brazil Movement decentralizes operations in the states. Research with municipalities on barriers has already been answered by more than 90% of the cities. The purpose is to make it possible to vaccinate all Brazilians by September.
Brazil, March 30, 2021 - The Unidos pela Vacina (United for the Vaccine) movement brings together more than 3,000 people across the country, including entrepreneurs, artists, athletes, scientists, representatives of sectoral entities, institutions, associations, communities, and NGOs, linked by a sole purpose: to make it possible to vaccinate all Brazilians by September 2021. Created in February, the movement accelerates the current phase of regional decentralization and the identification and resolution of obstacles to vaccination in 5,570 cities. Non-partisan, the movement contributed on several fronts of work with the Federal Government, with the States, health departments, municipalities, and the media. Born from the initiative of Luiza Helena Trajano, president of the Women of Brazil Group, Unidos Pela Vacina today has the central coordination led by entrepreneurs Betania Tanure (BTA), 28
Chieko Aoki (Blue Tree Hotels), Eduardo Sirotsky Melzer (EB Capital) , João Carlos Brega (Whirlpool), Marcelo Silva (IDV), Paulo Kakinoff (Gol), Walter Schalka (Suzano) and by the members of Mulheres do Brasil, Maria Fernanda Teixeira, Marisa Cesar and Sônia Hess. “In this race for life, against this unprecedented pandemic, every minute matters. We are not measuring efforts so that we can achieve our goal of making vaccination viable for every Brazilian in this country by September and putting an end to this situation that is so painful for us and the world ”, says Luiza Helena Trajano. NEW STAGE: REGIONAL ACCELERATION AND RESOLUTION OF OBSTACLES TO VACCINATION The movement enters a new stage, with the acceleration of state and municipal fronts to articulate urgent measures with city halls, companies, and civil society. Each front is led by members of the Women of Brazil group and entrepreneurs, such as Artur Grynbaum (Boticário Group), Claudio Toigo, and Nelson Sirotsky (RBS Group), Pedro Ivo Moura (Baterias Moura),
and Rafael Menin (MRV). All of this work is being carried out in support of and in conjunction with state and local governments. (The list of regional leaders is at the end of the text) To identify the main and most urgent needs and facilitate the vaccination process, the movement conducts a large survey, together with the 5,570 municipalities in the country. The research is done through an application, created by Instituto Locomotiva, a partner of Unidos Pela Vacina (United for the Vaccine). The questionnaire, developed with the support of a group of specialists in the medical field, has already been answered by more than 90% of the cities and is mapping the obstacles and infrastructure conditions for vaccination. “We already got a lot of answers. But we need cities to send this information through the application. The faster we identify the obstacles that prevent or delay vaccination, the faster we can contribute to the solution ”, stimulates Marcelo Silva, president of the Instituto de Desenvolvimento do Varejo (IDV). The incentive is reinforced by the vice-president of the Boticário Group Board, Artur Grynbaum, who coordinates the actions in Paraná. “The response from Paraná to this IBMAGAZINE.ORG
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research was immediate. In just a few days, we already had the greatest needs at hand in all 399 municipalities. With this data, we will be more assertive in the dialogue with city halls and municipal health departments, companies, and institutions involved in the movement, and also for new connections with those who are not yet with us. The pandemic produced an extremely complex scenario, inviting the whole of society to cooperate and be responsible. Only then will we be able to save lives and unlock the economy, ”says Grynbaum. From the information that came to the movement, it was already possible to solve difficulties in some regions. Among the needs solved are from locomotion service for nurses to apply the vaccine at home to donations of syringes, aprons, air conditioning devices to keep refrigerated places where the vaccines are, refrigerators with thermometers for storing the immunizer and computers and wifi network for allowing the registration and transmission of local vaccination data, among others. Virtually all vaccines offered to the country for application outside the states of São Paulo and Rio de Janeiro are being transported by the four main Brazilian airlines (Azul, Gol, Latam, and VoePass) throughout Brazil free of charge. Logistics is supported by the APRIL 2021
Brazilian Association of Airlines (ABEAR) and in partnership with the Federal Government. This logistical structure has been operating in an integrated manner with the Coordination Group of Unidos Pela Vacina (United for the Vaccine) since the beginning of the movement. In the three cities chosen as a pilot project - Maranguape (CE), Nova Lima (MG), and Rio de Janeiro (RJ) - the actions are already underway. The idea is to test innovative solutions that can be replicated in other states and municipalities, such as the adoption of cities. Movement partner companies sponsor the local needs of cities or regions to guarantee a safe and effective vaccination process for the population. In Maranguape, one of the initiatives facilitates the mobility of the most vulnerable population to vaccination posts through a program of the Uber transport application
to collect credits for commuting. In the capital of Rio de Janeiro, the movement joined the Municipal Health Department to contribute to the assembly of 08 drive-thru vaccination centers spread across different points. In the state, there are already 16 supported cities. In Minas Gerais, of the more than 800 cities, 320 of them already have fixed sponsors. Nova Lima is one of them. It is in the final stage of assembling the complete infrastructure for the realization of 03 drive-thru systems. 139 cities have also been adopted in Tocantins and 26 in Pernambuco. To participate in the movement and make donations through partnerships, just access the Unidos pela Vacina (United By Vaccine) website and send an e-mail to the address of the state where the city you want to help is located. 29
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CHAIN ORGANIZATION All the work carried out by the Movement follows a model for deciding and acting quickly. A central defines the guidelines and supports the fronts for decentralized action and close to local needs. One of the groups is responsible for solutions for the vaccination production chain and has the participation of several entrepreneurs, including Carlos Prado (Abracorp), Cristina Potomati (Lukscolor), Gustavo Estrella (CPFL), Pablo De Si (VW), Pedro Wongtschowski (Ultra Group), Romeu Cortes Domingues (Dasa) and Tito Martins (Nexa). “Our daily struggle is to join efforts and ensure that more Brazilians can be vaccinated and immunized in the country. We have continental dimensions and solidarity is moving in the same proportion. Together we are stronger and we will win this battle ”, says Pedro Wongtschowski, chairman of Grupo Ultra. Regionally, each state has leaders for United For the Vaccine. See the list of businessmen and members of Mulheres do Brasil who coordinate the Movement locally:
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Distrito Federal and the states Amapá, Maranhão, Pará and Roraima are finalizing the adhesions by the partner companies. In these regions, the movement is led by members of Mulheres do Brasil Daniela Hollanda, Cleicy Leão Miranda, Samantha Rodrigues Freitas and Cristiane Matos, respectively. In addition to ABEAR and IDV, other sector entities and civil society institutions are part of the movement, such as the Brazilian Association of Pharmacy and Drugstore Networks (Abrafarma), the Brazilian Federation of Banks (Febraban), and CUFA. OTHER FRONTS OF SUPPORT AND PROMOTION OF THE NETWORK Federal Government: Dialogue and support aligned with the priorities of the Unified Health System (SUS) and
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the National Immunization Plan (PNI). Technical-scientific: Group of leading professionals in the area related to the pandemic supports the Movement through its technical consultancy. Partnerships and connections: Institutions, entities, companies, and NGOs provide products and services to act on all fronts of the Movement. Communication: They work to expand the knowledge, awareness, and engagement of civil society, both for the importance and adherence to the PNI, as well as to gain more support for the action of the active fronts. Legal, Compliance, Audit, Information Security, PMO: The entire Movement is based on strict legal and methodological guidelines. More information on the website: www.unidospelavacina.org Follow the profile on Instagram:
@unidospelavacina
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INOVA ÇÃO
Impacting lives, transforming society
Andrea Moreira www.yabaconsultoria.com.br
Yabá Consultoria, founded in 2013, has the purpose of making connections between companies and social projects. The name refers to feminine strength and is directly related to the concepts of conception, generation, and transformation. The consultancy is led by a strong and determined woman: Andrea Moreira, founder of the company with extensive experience and work focused on sustainability and social responsibility, in addition to teaching postgraduate classes on these topics at renowned universities. The company is like a bridge, connecting the public, private, and the civil society organized. Yabá is aware of the strength of its clients’ social investments in society and the conviction that the work contributes to the improvement of local public policies, the strengthening of democratic dialogue and generates positive bases for the development of the next generations.
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At Yabá, good ideas are conceived, generating good projects, which contribute to the transformation of society. Respect for diversity, building solutions, and mobilizing stakeholders are the principles to impact the lives of many people with dedication and quality work.
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M
aster is a pharmaceutical industry founded on June 7, 2005, by Dr. Alírio Oliveira, headquartered in the city of Recreio, in Minas Gerais, the second largest state in Brazil. In 2005, the factory starts the primary production of the first medical products. The company has technology for primary processing, analysis of raw materials, filling, and packaging. Master Farmacêutica is aware that quality is the basis of the success of each business and the key factor for productivity and competitiveness in the market. Master Farmacêutica’s manufacturing program consists of medicines for human use, in the presentations: solution, solid, for oral use, and gel, for vaginal use. The production and control of drugs are carried out following the requirements of Anvisa licenses and other international standards, ensuring quality and strict compliance with environmental management standards. As of October 2006, Master obtains the AFE, a Medication License approved by Anvisa, with the certificate issued by the Brazilian Ministry of Health. Also
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Quality is the basis of success Alirio Oliveira, CEO & Founder
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in 2006, the factory was rebuilt and modernized, improving capacities with new equipment for the production of solid pharmaceutical forms: tablets and sprays. In September 2007, Master Farmacêutica certified its management system by the requirements of the standards of the state of Minas Gerais. The certification was also carried out by an environmental certification company, SGS from Zurich, Switzerland. The first product registrations were categorized as Health Products and, as of 2009, some products started to be registered as herbal medicines. The quality of Master’s drugs is regularly monitored by Anvisa, the Ministry of Health of Brazil, and the Faculdade de Farmácia, in the municipality of Recreio, in Minas Gerais. PHARMACEUTICAL MANUFACTURING ACTIVITIES LICENSED BY THE COMPETENT AUTHORITIES. According to the manufacturing activities approved by the Ministry of Health, Master Farmacêutica is producing: Pharmaceutical products in finished gels, OTC,
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MIP products and Herbal other companies that have products in different dos- made progress and impleage forms. mented in the production area. Training is conductDocuments issued by the ed by the person in charge competent authorities: of education, a position Authorization for the sale for which he is required of medicines, issued by the to have qualification and Ministry of Health. The knowledge, although it is document is valid for five also understood that eduyears, counting from the cation is an obligation of date of delivery of the is- each employee and desue. pends on the degree of development of the company Licenses for Medicines in the area of GMP and and Health Products is- BPL standards. sued by Anvisa and Certif- Master stands out in the icate of Free Sale of Prod- market for its R&D (reucts for Export, issued by search and development) the Ministry of Health, area, from where all the attesting that the medicine innovative products come is marketed in the country from and the area that has of the manufacturer and collaborated to improve that it is produced accord- human health, especialing to the requirements of ly in the area of women’s BPF (boas práticas de fab- health. ricação). This document is valid for three years from What are Master’s plans in the date of issue. Brazil and abroad? Over the past five years, AFE: Health Products Master has focused on Certificate, issued in 2004, R&D, developing innoby ANVISA. vative products based on hyaluronic acid. So it was AFE: Certificate of Med- with Lubrinat™️ , intraicines, issued in October vaginal gel for women in 2005, by ANVISA. menopause, Brisajet™️, nasal spray, which acts as Master regularly organiz- a humectant, moisturizer es the training and special- and nasal fluid (product ization of its employees with patent), Glenfem®️, through various seminars vaginal gel for women with and training courses, in dryness and/or atrophy addition to the fact that vaginal and, finally, Redifferent experiences are juvemax®️, anti-aging faconstantly exchanged with cial gel with HA, vitamins
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International Distribution Contracts Signed
C10% and A. We have completed this phase of strategic planning. The Lubrinat™️ product will be launched in 28 more countries from the second half of 2021 until 2022 and will be marketed in the USA, Europe, the Middle East, Africa, and Asia.
women is $2.1 billion, a giant market compared to other markets. Master has already set up a marketing and commercial structure to start the operation. We know that it’s a big challenge, but we know our potential.
Does Master have more news in its pipeline? How will be the operation in the Yes definitely. We have five USA? more innovative products for Our main focus in the Amer- the well-being of society, with ican market will be through a focus on women’s health. Master Biotech Pharma, with the launch of Lubrinat™️ in two presentations. The menopause treatment market for
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“On behalf of the entire Master team, we would like to thank this Innovation Award granted by the renowned International Business Magazine, for the recognition of all of our efforts.”
Alírio Oliveira, CEO & Founder
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INTERNATIONAL BUSINESS INSTITUTE Michel Paiva and Rafael Reis www.vetorit.com.br
TECHNOLOGY COMPANY SUPPORTS ORGANIZATIONS IN CREATING AND DEVELOPING BETTER TECHNOLOGIC SOLUTIONS
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etor IT was born in 2017 to bring more technology and innovation to the business environment, especially the fiscal, the tax, and IT (information technology). With more than 30 years of experience added, the partners Rafael Reis and Michel Paiva share the same idea that innovation and the development of new solutions are necessary for an increasingly complex, bureaucratic scenario with large volumes of information. The first step was to focus on process automation, thus avoiding repetitive and manual work, enabling departments to act in a more strategic than operational way. As a consequence, there are long-term savings, both in the financial and functional spheres. Vetor IT has a wide range of operations, highlighting the development of customized software and on-demand, process automation through RPA (Robotic Process Auto-
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mation), tax management, and deliveries, issuance of payment slips, allocation of specialized labor. In addition to these actions, it is worth mentioning the development of the FastTax product, which is a complete suite of automation of fiscal and tax processes. With high technology employed, it can carry out all the necessary steps for tax delivery, from the generation of information and files to automated delivery through government applications. Also, it issues payment slips, covering the municipal, state, and federal spheres. From the beginning, Vetor IT aims to be the IT management company that best offers technology services according to the needs of each consumer, that is, to add quality, excellence, and innovation to all its customers. With more than fifty high-performance employees, the company has medium and large companies in its client portfolio, from the
most varied segments, such as telecommunications, industry, retail, pharmaceutical, among others. The pillars of Vetor IT are professionalism, transparency, loyalty, and focus on problem-solving, always with the single and clear objective: to always offer the best. This is only possible with a highly prepared and experienced team. This is the recipe for the success of Vetor IT. The next steps of this partnership are taken with pride and security, for everything that the company represents and provides. After extensive investment and dedication in the automation of processes, now it is the turn to act with more cutting-edge technology, such as artificial intelligence and big data, allowing also to support the decision-making of the clients served.
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INOVAÇÃO
THE CONSULTANCY THAT BELIEVES IN BRAZILIAN EDUCATION
Carina Alves www.evceducacional.com 40
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With a solid presence in the education market, EVC Educacional has, for more than a decade, contributed to the advancement and improvement of the agenda in Brazil. There are dozens of educational institutions at the basic, secondary and higher levels, in addition to thousands of students who have already been able to prove the excellence of the consultancy provided, which reflects in the offer of quality courses and outstanding positions of the educational institutions in the evaluation rankings of the education in the country. With a broad work portfolio and with innovation in its DNA, the brand reflects the boldness and competence that have always accompanied the professional life of its founder, professor Carina Alves. “We have expertise in the distance education and, aligned to the market analysis and new technologies, it allows us to promote solutions in the strategic and academic spheres, according to the demands of regulatory bodies and the reality of Education Institutions, whether Basic Education or Higher Education, as well as companies in the elaboration of corporate universities or training and qualification
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centers.”, highlighted the executive director professor Carina Alves. Among the differentials of consultancy are the market vision, innovation, the use of varied technologies to meet the diverse demands of the academic community; but, “above all, there is transparency in the relationship between our consultancy and the client. This is perhaps our biggest differential”, considered Professor Carina. PANDEMIC Right at the arrival of the Covid-19 virus, in February 2020, in Brazil, the academic community found itself in the sudden shift from face-to-face to distance education. This adaptation was certainly a great challenge for public school teachers and students. Attentive to this need, EVC Educacional offered the Online Teaching course free of charge to teachers of municipal public education networks throughout Brazil. The result of this is that hundreds of thousands of students have benefited from more didactic and better-prepared classes for the online universe.
disseminate actions that reinforce social responsibility in the construction of a more just and egalitarian society. With this vision, the consultancy periodically promotes courses, webinars, lectures, and free training with a focus on improving didactics and teacher/student performance in the classroom and digital environments. In addition to these actions, EVC encourages the sustainable consumption of natural resources. “It is a job that our consultancy does both within the office, with our employees, and with society in general through the diffusion of environmental education,” said the executive director.
The company’s mission is to improve customer service in the provision of educational services in any area of activity, to guarantee the reliability of the precepts contained in the legislation of regulatory bodies, integrating innovation, management, and a unique and expressive insertion in the market. In addition to working strategically to make its clients a reference in educational quality, management, and organizational development, it seeks to integrate SOCIAL their needs and expectaRESPONSABILITY tions with innovations, legEVC’s mission is still to islation, and the reality of the segment. 41
DESTAQUES
TRANSFORMATION THROUGH KNOWLEDGE The boldness to undertake from the “Girl from the Sertão”, Laiz Hérida, is HL’s trademark. The company assures the quality of its services and products with sustainable, innovative, efficient, and effective environmental solutions..
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aiz Hérida, founder and CEO of HL Environmental Solutions & ECOnexões Startup, moved out of her parent’s house, located in the central hinterland of Ceará, at 14, to study in Fortaleza (CE), without knowing anyone in the 5th largest city in the country. As a girl from the countryside, in opposition to common sense, she always considered her origin an honor, as she established values and principles that always guided her through her academic and entrepreneurial trajectory. Always having knowledge as her biggest mechanism of development and growth, throughout her career, it was common to be the only woman and the youngest, in technical, commercial, or strategic meetings. However, having the clarity that
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she was prepared for that moment, through a purpose, and the conviction that God had put her in that situation for her evolution, in the search to positively impact the people present, she acted with lightness, tranquility, empathy, and respect, using knowledge to generate enchantment and connection with people. Today, with almost 17 years of experience in the environmental area, she founded three companies, active in the market, and another four in development, all established with a very clear purpose: to generate transformation through knowledge. HL Soluções Ambientais, for example, has the mission of promoting
sustainable development, using knowledge as a means of generating innovative solutions. Therefore, never underestimate a “girl from the Sertão”.
“Innovation is not only associated with technology but in everything we think, seek, and act on. It is by evolving your processes, culture, results, and products, that you will generate innovations” Laiz Hérida.
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HL SOLUÇÕES AMBIENTAIS HL Soluções Ambientais is an Environmental Advisory and Consulting company, which has a qualified technical staff, composed of doctors, masters, and specialists. It has already advised more than 450 projects on its environmental regularization, with a collection of more than 1000 licenses and authorizations issued and more than 680 completed environmental plans, reports, and studies. Based on the commitment to life and the environment, in order to prioritize social and environmental responsibility, playing its role with ethics and transparency, through attitudes aligned with its values, it has provided an opportunity for this moment and others to come. Its employees go through a constant process of learning, transformation, and growth opportunities. We perceive a different climate, an affection for each other, a pleasant working environment, competent and committed professionals, performing their duties according to the requirements of environmental agencies. Therefore, to be HL is to be family. All this internal care is externalized to its customers, through the creation of bonds based on credibility, with its relationships based
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on trust, dedication, genuine service, valuing listening and understanding, with empathy and excellence in everything it proposes to do. From sustainable, innovative, efficient, and effective environmental solutions, in order to ensure the quality of its services and products, there is a connection in order to exceed expectations, providing legal security for its customers. Its customers are comprised of companies from various types of segments, which seek to act in an environmental-
ly responsible manner, some by meeting the requirements of environmental legislation, others by seeking continuous improvement of their environmental management system. Today, HL Soluções Ambientais has its headquarters in Fortaleza (CE) and aims to ex-
pand with the opening of two branches, one in São Paulo (SP) and another in Salvador (BA), aiming to act nationally, and be a reference for professionals, companies, and bodies in technical quality, service effectiveness and customer satisfaction by 2022. Daring through innovative solutions, HL developed a software for environmental regulation: the ECOnexões platform. A simple and efficient tool as an important aid for the environmental management of companies.
Team www.hlsolucoesambientais.com.br
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PERSONALIZED SERVICE AND PRODUCT EXCLUSIVITY Eduardo Matarazzo, CFO, and Simone Costa, CFP ®, MiFID II, Commercial and Business Strategy Superintendent. www.matarazzo-cia.com
“Em linha com nossa visão, queremos que ao pensar em Renda Fixa, o cliente pense em Matarazzo & Cia Investimentos” Eduardo Matarazzo Sócio-Fundador
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atarazzo & Cia. Investimentos is an Investment House with expertise in Structured Fixed Income products with 100% protected capital. With ethics and transparency, it has been working in Wealth Management for more than 10 years with exclusive and personalized solutions. Its Investment Portfolio covers products in the 100% guaranteed capital modality and maximizes return. Matarazzo offers full, permanent, and excellent advice. BUSINESSES • Matarazzo & Cia. Premium • Matarazzo & Cia. Private • Matarazzo & Cia. Corporate Matarazzo Investment Products: • Structured Fixed Income Yields; • Fixed Income Structured Income. Both have the same composition: the portfolio is composed of treasury products from toptier banks together, with a small portion in credit - prepayment of receivables (with hedge), always in the form of 100% guaranteed capital. In
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10 years of Matarazzo & Cia. Investments there has never been a credit default event. This history corroborates its solidity and credibility. By investing in Fixed Income Structured Income, the client receives, at maturity, the principal capital added to the income. The product RF Structured Income is earmarked for monthly capital requirements. The client invests and receives monthly income corresponding to the product yield. At maturity, he receives the principal capital and the last income. For the investment recommendation to be assertive on its website, the Suitability Questionnaire is available. Answering this questionnaire, the client knows the investor profile. Understanding the Investor Profile is fundamental for making decisions decision on the appropriate allocation of the investment portfolio, one which highlights the level of risk tolerance and maps important issues for carrying out financial planning. Also, the client monitors the evolution of his investments in Matarazzo monthly with the Investment Portfolio. It is a monthly sending report that includes, in
addition to the history and projection of the return on investment, a comparison with the main ones. market indicators demonstrating in fact that the customer is having a differentiated return.
“Our vision is to be the best Fixed Income Wealth Manager in Brazil, transforming the investment vision alternatives in the country” WHO DOES THE COMPANY? Eduardo Matarazzo, founding partner and CFO. An economist from PUC / SP with a postgraduate degree in Finance from FGV. 30 years of experience in the financial market, working in the Credit Risk and PJ Business Platform at institutions such as Citibank, Boston, Banca Nationale del Lavoro, Banco Francês e Brasileiros, Bank of China Brasil, as well as an experience at First Commercial Bank in England. Simone Costa, CFP ®, MiFID II. Commercial Superintendent and Business Strategy. MBA in Economics from USP / SP with an International Master in Business Sciences.
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Five years of experience in Communication as a Commercial Manager and 10 years in the high-income financial market with a focus on investments at Itaú Personnalité and Wealth Management as Investment Experts and Investment Manager Investments. Financial Certifications: • CFP - Certified Financial Planner®. • MiFID II - Markets in Financial Instruments Directive Eurozone. • Securities Consultant by CVM - Brazilian Securities and Exchange Commission Mobile values. • CEA - ANBIMA Investment Specialist.
Matarazzo & Cia values its employees and believes in the maxim: “together we are stronger”. On its website, it is possible to view some testimonials about Matarazzo’s climate. There are approximately 50 employees whose average age is 37.8 years old. Reference of the day 11 \ 02 \ 2021 at 4 pm. At Matarazzo & Cia the client is the greatest asset. The company values its values to be present in all
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services and relationships established. Matarazzo & Cia supports the client in the construction and evolution of heritage through Financial Planning that understands your life moment, objectives associated with deadlines, dreams, and projects, among others. Its investment products are exclusive and with 100% of the capital protected. The company does not work with stocks, multimarket and does not aim for that. In line with its vision, the company wants that when thinking about “Fixed Income”, the client thinks about Matarazzo & Cia Investimentos. On your website, on the Blog www.matarazzo-cia. com/blog/ the main news from the national and international scene are available. The national scenario is produced based on the Central Bank’s Focus Report. It covers news about economics, politics, business, and the main economic indicators: SELIC, GDP, IPCA, IGP-M, GDP, exchange rate, and stock exchange. The international scenario, in turn, comprises political, economic, business, technology, and news from all the continents. In addition to posting on the Blog, the news is sent via
WhatsApp to customers in addition to being posted on your social networks. THE FUTURE Matarazzo & Cia has positive prospects for growth and its expansion plan permeates the next 10 years. Strategic planning makes a difference in this process. Fits to emphasize that in an adverse scenario such as that of the pandemic, the company is hiring professionals for various positions. “We believe that the growth of a company is built by people and customers, therefore, we value our professionals and with them, we seek every day to offer exclusive and personalized solutions to our customers ”, stresses Eduardo Matarazzo.
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GENEALOGY, PALEOGRAPHY HERALDRY, FOREIGN CITIZENSHIP How does Ancestrality affect our lives? How much do we know about our ancestors that can explain how we are? Minha Árvore Genealógica came to help answer these questions because doing this investigative work on your own and without the right tools can take a long time and generate frustration. Therefore, Minha Árvore Genealógica provides the opportunity for families looking to find an-
swers and do not have the time or patience to search the internet, notaries, parishes, or struggle to advance in individual research. Minha Árvore Genealógica offers the possibility to search through a DNA test the information about your ethnicity and expand knowledge about your family history. Besides that, it adds value in its research through recognized tools, updated in the international market, and does not discard the exchange of information with the family, understanding that it is the main maintainer of information about the past. In the words of CEO Núbia Rodrigues “Our clients are people who want to know their past in any way, keep the Family Tree updated and alive, remember or be remembered in the future. All of this, through physical and/or digital albums, where the memories for posterity will appear.” CURRENT SCENARIO Unfortunately, the pandemic that has hit us since 2020 has cut us off from our family and close friends, were sometimes at that last moment, it recorded with a written message, a short video, or even a last photo, the one that would be a journey without return, however, the only wish that can be expected from this attitude, would be: “never forget me”. Investing in state-of-the-art systems and products, always seeking excellence in customer service and speed in waiting time, with
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the sole purpose of analyzing the heredogram and family history, they have 5 types of services: • Genealogical research with records stored in a digital file of specific software with the possibility of printing, sharing, or sending by e-mail; • Making a Digital Family Book and Psychogenealogy Study; • Consultancy and assistance to obtain citizenship from another country; • Media Frame Family Tree (Mirror; Family Tree; Family Crest; Rotate Frame Function); • Individual Digital Collection - Personal History Quiz; Some products have a monthly maintenance fee for the duration of the survey.
If you want to hire genealogy services or need a consultancy, contact Minha Árvore Genealógica by email or phone, they will be answering all your doubts about the information that should be made available. We must always remember that our ancestors represent our life story, the genetic heritage that we carry in our DNA. Minha Árvore Genealógica intends to open franchises throughout the National Territory, if you are interested in becoming a franchisee, contact us for more information: WWW.MINHAARVOREGENEALOGICA.COM.BR FACEBOOK: /MINHAARVOREGE INSTAGRAM: @MINHAARVOREGE LINKEDIN: /COMPANY/MINHAARVOREGE TWITTER: @MINHAARVOREGE E-MAIL: CONTATO@MINHAARVOREGENEALOGICA.COM.BR
“Providing an opportunity for families looking to find answers” Núbia Rodrigues, CEO
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TRANSFORMING ENVIRONMENTS MAKING DREAMS COME TRUE
Gabriela Prado Vue Fotografia www.gabrielaprado.arq.br
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he GPAD Arquitetura office was born out of Gabriela Prado’s passion for transforming environments, and especially for the influence it causes in people’s lives. Funny that Gabriela took time to realize this gift in her and think of architecture as a profession, but since she was a teenager she was enchanted with this world and consumed a lot of content related to it. The Architect is graduated from the Fundação Armando Alvares Penteado, specialized by the Universitat Autònoma de Barcelona, and has experience in renowned offices in the area. In 2015, she decided it was time to start her business, with many uncertainties about what her professional life would be like from that moment on, but with a great desire to work and turn her clients’ dreams into reality. With the encouragement of her brother Bruno Prado, a society emerged: Gabriela responsible for developing innovative projects that combine technology, comfort, modernity, and aesthetics, adapted to the needs of each client, and Bruno responsible for all the financial part of the business. Since then, the partners have been creating spaces and transforming a simple apartment into a home, with the mission of leaving this space with the client’s face, making 49
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him feel at home. Gradually the office expanded, developed, and gained more prominence in the market. The dream that began with the newly formed architect making a project for friends and family now has a team of four architects. RECOGNITION The Gabriela Prado office has gained its national and international visibility with more than 20 publications in renowned notices in the area, such as Casa Vogue and Casa e Jardim, in Brazil, My House Idea in the United States, and Urbana magazine in Portugal, but what makes the office believe that it is in the right path, far beyond publications is the testimony of your customers, their loyalty and indication. In 2020, a very challenging year, Gabriela received testimony from an emotional client who, with all delicacy, said that “she had the humility to listen, to capture the essence of each client and turn this into a home, that this was a special gift and that she was on the right path ”. Certainly, this is the fuel that makes the office move, grow and realize more and more dreams. According to Gabriela, the intention is to continue growing and increasing the team, maintaining the quality of the work, and, in the future, making it a product to assist newly graduated architects who are looking to undertake in this market and do not know where to start.
Photo: Fernando Crescenti
GPAD Team Vue Fotografia
Photo: Kadu Lopes
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M E N D E S JR.
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COMENDADOR ANTONIO VASCO PEREIRA F I L H O AND F A B I A N A A R A Ú J O
Grupo Sacel has been operating in the asset surveillance market for over 38 years. Today, with more than 1.000 employees, they are one of the largest and most highly-regarded companies in Sergipe. With exponential growth, the company innovates every day with management concepts in search of solutions to the needs of its customers, through solid work with asset and electronic security, a future that they always crave. Sacel has also been standing out in new areas of activity like Condominium Management, Insurance Broker, and Real Estate with guaranteed rental.
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