IB Magazine July 2021 by International Business Magazine

Julho2021

INDEX

INTERNATIONAL BUSINESS INSTITUTE

Diuli Janaina Ferreira CEO & journalist Reg. 14897/MTE

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Dear readers,

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We are finally hopeful with the arrival of the vaccines and the perspective of better days.

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The International Business Magazine’s crew is proud and extremely happy to be able to carry out the first annual meeting of our International Business Institute, with the participation of talented motivational speakers, and at the same time, we would wish to congratulate each of the honored with The Winner 2021 trophy.

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CAPA Photographer: Alexsandro Rocha Makeup: Gabriela Moura Production: Daniele Maciel Consulting: Eric Monteiro

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GENECY BACHINSKI The Director of FAMAP spends most of her time acting as a facilitator of learning, promoting people’s personal and professional development. Talking about female entrepreneurship in Brazil and around the world is talking about challenges such as prejudices, double journeys, self-confidence, among others. Even so, the insertion of women in various sectors is gaining more attention due to the changes it promotes, both in the economy and in society in general, mainly through the empowerment that encourages other women and transforms realities. The GEM 2018 (Global Entrepreneurship Monitor), the main research on entrepreneurship in the world, with data from 49 countries, pointed Brazil in seventh place in the ranking of the proportion of women ahead of initial enterprises, that is, those with less than 42 months of existence. Among the sectors in which they undertake the most are beauty, fashion, and food, but regardless of their area of activity, personal satisfaction is one of the main causes that lead them to undertake. Working with purpose, making a difference, and loving what you do. This is Genecy Bachinski, the woman at the head of Faculdade Máster Parauapebas (FAMAP), in the state of Pará. Psychologist, Administrator, Master’s Student in Personal Coaching and Organizational Leadership, she always knew that her goal was to spread knowledge. “I have always been fascinated by knowledge”, she emphasizes. The love for education is what moves this entrepreneur who stands out for her surprising trajecABRIL 2021

tory. Daughter of a gold miner from Serra Pelada, in Serra dos Carajás (PA), studies were her weapons to prosper, in addition to the audacity to assume and take risks in favor of her development. Her performance in the educational field involved passages in kindergarten, elementary and high school, also dedicating herself to social causes and important projects, such as the implementation of the project for drug addicts Vida Nova, in Goiânia, at the Life Valorization Center (CVV) was a volunteer psychologist in suicide prevention, at the Association of Exceptional Parents and Friends of Parauapebas (APAE) implemented the project to diversify the service to all inmates, contributed to the implementation of DETRAN Parauapebas, joined the staff of teachers at the Municipal School of Education Elementary Paulo Fonteles de Lima, founded the Escola Janela Para o Mundo in Parauapebas, participates in the social work of the city’s Rotary Club and contributes to educational projects in institutions in other municipalities. The culmination of Genecy Bachinski’s successful journey was the foundation of Private On-Site Higher Education in Parauapebas, Xinguara, and Tucumã. The Faculdade Máster Parauapebas (FAMAP) offers on-site courses in Psychology, Law, Nursing, Administration, Pharmacy, Nutrition, and Business Management. And also the Administration and Biomedicine courses online and seve-

ral Post-Graduate courses. FAMAP is a 100% regional higher education institution that offers courses face-to-face, online during the pandemic period, and at a distance. It is accredited and authorized by the MEC, has an agreement with the Municipality of Parauapebas, VALE, FIES, as well as other hospitals and private clinics for internships, has an agreement with the Federal University of Pará - UFPA for the seal and registration of diplomas. In her intimacy, this enterprising, empowered woman and a reference in female leadership value the simple things in life, such as cooking, fishing, singing, and playing musical instruments. She loves and is God-fearing, likes to take care of herself, her family, and others. ACKNOWLEDGMENTS • Gente Que Faz Trophy; • Title of Honorable Citizen by the Municipality of Parauapebas (PA) in 2020 for the excellent services provided to the community; • The company it manages received the Highlights of the Year Award in 2019 and 2020, which was obtained for its quality, efficiency, commitment, and respect for relevant professional activities, especially those in the health area; • 2020 Leader Award - you are a leader at what you do! GENECY BACHINSKI • Director of Faculty FAMAP • Psychologist at PUC Goiânia, GO • Traffic Expert • Graduated in Administration • Undergraduate in Law and Nutrition • Postgraduate in Teaching in Higher Education • Master’s Student in Personal Coaching and Organizational Leadership 07

CAPA Dr. Eduardo Magalhães

PHYSIOTHERAPIST THAT IS A REFERENCE IN MUSCULOSKELETAL REHABILITATION

he trajectory of Eduardo Magalhães, a physiotherapist recognized by publications in the largest Physiotherapy magazines in the world and with four national and two international awards of reference in the Rehabilitation Area, is marked by determination. A clinician in the area of Musculoskeletal Rehabilita-

tion, specialized, master and doctoral candidate in Orthopedic Rehabilitation, Eduardo started his career in 2006, when he became a young entrepreneur at 23, opening his clinic in the city of São Paulo, without financial resources, with his face and courage, as the popular saying goes. At the same time, he divided his time

teaching postgraduate courses and lectures throughout Brazil. The committed commitment and the will to prosper have led the business to excellence. Three years after the inauguration of the clinic, Eduardo Magalhães achieved financial independence, a full schedule, and became an authority in the capital of São Paulo. According to him, there were many sleepless nights, dozens of courses with national and international professors, mentoring with international references in the field of physiotherapy, dedication, love for the profession, and, above all, the desire to help other physiotherapists to become respected professionals in Brazil.

“I believe my legacy here on Earth is to be a positive role model as a father and husband to my family and to help transform physiotherapists into life-changing agents, being financially independent and having extraordinary results in musculoskeletal injuries”, he concludes. Eduardo Magalhães became, over the years, one of the references (national and latin american) in musculoskeletal rehabilitation.

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Maria de Fátima Alves Ueno CEO

Smart solutions in International Business

allor Trading specializes in international trade and offers the best import and export solutions to meet your company’s needs, ensuring safety, performance, and effective results. Headquartered in Itajaí, in the state of Santa Catarina, in southern Brazil, the company is located at the heart of the state’s port and airport complex, with all the infrastructure to make connections to the global market, in a per-

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sonalized and optimized way. Through the special ICMS regime in the states of Santa Catarina and Alagoas, Vallor Trading obtains tax benefits that reduce import costs by up to 50%, making your business more competitive. Among the services offered by the company, the modality of importation on behalf of third parties allows the complete monitoring of the cargo, from shipment, freight, insurance, logistics until

it arrives at the final destination. In the import by order modality, our specialists are in charge of negotiating with suppliers, importing, nationalizing, and reselling to your company. Vallor Trading also makes available, in both modalities, projects for special cargo, which guarantee agility, efficiency, and cost reduction. The company’s main objective is to understand and boost your business within the international market, in an exclusive, differentiated, and efficient way. Connect to the world with Vallor Trading – Smart solutions in international business. 09

CAPA

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Luiz Antonio Lomenso www.uptradeconsulting.com.br

MAJORITY WITH EXCELLENCE

wenty-one years have been dedicated to providing business consultancy at the national and international levels. It is UP TRADE Consultoria Empresarial Ltda, based in Campinas (SP), Miami (USA), and London (UK), where executives with a long professional trajectory developed in multinational organizations make their expertise available. This team can develop or improve business structuring and restructuring projects with a strong emphasis on the financial area. UP TRADE can offer

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support and solutions to companies seeking credit lines for financing not only to expand their operations and facilities but also to sustain this growth. Companies that are experiencing difficulties in their cash flow and need Credit Lines to strengthen their Working Capital can also count on UP TRADE’s assistance, as well as those who want to sell their operations. UP TRADE is prepared to serve every market segment without any distinction. Its greatest asset is the safe transit in the National and International financial area

of its owner partner who has been operating in this market for over 50 years. In these more than two decades of important presence in this market, UP TRADE can list dozens of success stories with an emphasis on: Sales of Operations from National companies to American groups in the Electric Energy Products sector; Sale of Metallurgical Industries operations to national groups; Fundraising of Working Capital Financial Resources for numerous national companies; Structured financial operations to expand groups b u s i n e s s ; Structured Financial Operation to enable the expansion of the National Retail Group to the entire interior of São Paulo. 11

CAPA

A Medvida é a operadora de plano de saúde que mais cresce no Brasil. Em apenas dois anos, passamos a atender mais de 60 mil vidas, uma conquista movida a proﬁssionalismo e amor por pessoas. Porque cuidar de gente é com a gente!

medvidabrasil.com.br medvidabrasil

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The place of variety and quality

Vagner Barros CEO

China Imports Fashion is a women’s clothing wholesale import and representation company that brings together several importers in China. Founded by CEO Vagner Barros in 2000, China Imports Fashion has an office in São Paulo, at the largest wholesale fashion mall in Brazil, Mega Polo Moda, in Brás. The company brings together a variety of suppliers in a single purchasing environment with delivery throughout Brazil. “We send several models a week, via online shopping, of the available products. We meet what the customer needs, even factory-priced releases. It is the convenience of

purchasing products from several suppliers in a single order, without having to leave the point of sale, with guaranteed delivery”, declares Vagner Barros. WOMEN’S FASHION IS IN CHINA IMPORTS Buying with China Imports is completely safe, with a guarantee of refund and replacement in case of problems with the parts. The products, with affordable prices, serve the female audience with

fashions: beach, fitness, plus size, Evangelical, party, casual, shoes, popular lingerie, sensual and support lingerie, and much more.

“With customers throughout Brazil, our mission is to supply other Latin American countries in the coming years”, Vagner Barros.

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JUSTIÇA

MANLOG INVESTS IN SUSTAINABILITY AND TECHNOLOGY AND TRANSFORMS THE CARGO TRANSPORT SEGMENT IN BRAZIL! Manlog is original from Goiás state (Brazil) and has already neutralized 40 tons of CO² in 60 days and aims to exceed 500 tons in a year. MANLOG: National reach! In 10 years of national-wide operation, with headquarters in the city of Goiânia, Goiás (Brazil), and branches in Brasília (Federal District), Jundiaí - São Paulo and Recife - Pernambuco, and over R$90

Thiago Barsan Suzin CEO

million (Brazilian Reais) revenue in 2020, and the expectation to double that amount in 2021, Manlog has become a success case in the transport sector in Brazil. The company owns a modernized fleet and monitored intelligence management in real-

-time; the over two hundred company’s vehicles are impressive through their technology that comprehends live cameras and sensors that detect multiple nonconformities and generate consolidated data that guarantee excellence management. One of the main objectives of the shipping company - in addition to fast and uncomplicated solutions to a wide range of clients - is to protect and offer life quality and security to the over 200 drivers and administrative personnel. Sustainability: clean energy! The concern with people and the environment is such that Manlog acquired vehicles 100% electric to promote the mobility of its staff. The sustainable initiative already rendered good results and accomplishes an economy of R$ 400 (Brazilian Reais) monthly for every professional, in addition to the unsurmountable physical and emotional benefits.

“Those who took the bus now travel in the comfort of a silent car equipped with air conditioning; those who spent with fuel, insurance, and taxes, now can save money and invest in their careers. Who got home late, now gets home on time and enjoys time with the family. It is most satisfactory.” states Fabricia, Human Resources Manager in Manlog. In addition to the sustainable policy of Manlog, more than 30 trucks are 100% electric, among regular and refrigerated vehicles that already neutralized over 40 tons of CO² in 60 days. According to projections by Amppli Technology (a start-up that promotes the carrier’s intelligence management), a cumulative total of more than 500 tons a year is expected, as new contracts are consolidated for the coming months. New Businesses: Let’s fly together?! With an eye on an increasingly digital, interactive, and practical consumer, Manlog also added new solutions to its transport, logistics, distribution, and storage services. Man-

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log Loc, a 100% electric logistics and passenger vehicle leasing start-up, and Manlog In Box, the newest solution in dispatching small loads and parcels with the promise of fast delivery. The insurmountable opportunities opened the doors to the creation of a group of companies called MOVAH!, that in addition to the brands Manlog, Manlog Loc, Amppli Technology, and Fresh Marketing, also adds a new transport company, Wingslog, with over 15 years in the market and specialized in consolidated cargo logistics. The success only is real when it is shared! In recent months, Manlog has already accumulated the FazLog award, for best carrier in the Carrefour group, in addition to receiving the certification of the best company to work for by the Great Place To Work consultancy, a title awarded by the vote of each employee.

“Manlog changed my perception of leadership. Here I have more autonomy to work professionally.” Keila - Quality Manager “The work environment is good, and everyone is available to help. The technology is also our great ally, makes our routine a lot easier.” Marina - Financial Assistant “Manlog has changed my life. It is a human company, that treats everybody equally and offers opportunities. We don’t have a boss, we have a friend.” Paulo Renato - Logistics Analyst With investments focused on a fleet powered by alternative fuels, reforestation actions, valuing the diversity of people and projects, Manlog works to be a 100% sustainable company by 2030. www.manlog.com.br

Photos: Fresh Marketing

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JUSTIÇA

Provision of legal services in an extremely individualized and artisanal way

he firm Filipe Maia Broeto Advocacia is guided by providing legal services in an extremely individualized, artisanal way, configuring what is currently called a “boutique law firm”. Amidst the excess of technology and a range of professionals who seek to serve the greatest possible number of clients, to offer several specialties in the same environment, Filipe Maia Broeto Advocacia chooses to take the opposite path: it restricts its performance to Criminal Law, with a strong emphasis on Economic Criminal Law, as well as Sanctioning Administrative Law — which is not infrequently a reflection or development of criminal proceedings involving economic and functional offenses (practiced by public officials). The vision of Filipe Maia Broeto Advocacia, the result of its creator, Criminal Lawyer Filipe Maia Broeto, is that excellence is not in generality; that freedom is supreme and the compass of human life, which is why it deserves exclusive attention and does not allow for being interpreted as just another area of activity in the Office, but rather “the area” of action. Still, he believes that there is no way to deliver the “best in the biggest”. The best professional practice in the greatest number of cases is, in the view of the bank’s creator, unattainable. Therefore, Filipe Maia Broeto Advocacia’s philosophy is to act in a reduced number of cases, to enhance constant attention to each

customer, in a personal and unique way. With this vision, they seek to provide the client, who entrusts the defense of their rights to the Firm, what is most valuable today: exclusivity, time, attention, dedication, and, above all, the provision of legal services based on technical excellence, which is measured in the constant updating of the team and also in the dense preparation of legal studies published in the most varied – and select – media, at national and regional levels, in the scope of Criminal Law and Sanctioning Administrative Law. Filipe Maia Broeto Advocacia’s main areas of practice are Economic Criminal Law — involving tax crimes, against the Public Administration and the economic order — and Administrative Sanctioning Law, notable actions of administrative dishonesty. Filipe Maia Broeto, the owner of the Firm, is a criminal lawyer, with intense experience in Criminal Law and Criminal Procedural Law. Specialist in Constitutional and Administrative Law, from Escola Paulista de Direito - EPD, also provides technical defense for citizens subjected to administrative misconduct proceedings, typical of Sanctioning Administrative Law, arising from criminal cases involving public agents or individuals who deal directly with the public thing. Master’s in Economic Criminal Law from the Faculty of Law of the International University of La Rioja, Spain, he has a specialization in Economic Criminal

Law from the Pontifical Catholic University of Minas Gerais PUC/MG, Criminal Procedure from the University of Coimbra/ PT-IBCCrim, Criminal Sciences and in Public Law, both from Universidade Cândido Mendes, as well as certification in Criminal Compliance by the Pontifical Catholic University of Rio Grande do Sul - PUC/RS. With an update on “crime doesn’t pay: blanqueo, enriquecimiento ilícito y decomiso”, by the Faculdade de Direito da Universidade de Salamanca – USAL/ES, Filipe Maia Broeto also developed studies on “Advanced Subjects of Public and Private Law”, by the Universidade de Santiago de Compostela - USC/ES. In addition to dedicating himself to law, part of his time is dedicated to teaching, working as a professor in Undergraduate and Graduate Courses, exclusively in the areas of Criminal Law (Economic Criminal Law) and Criminal Procedural Law. He maintains a large academic production, appearing as the author of technical-legal books and essays, published in Brazil and abroad, as well as participating in several academic research groups within the scope of Criminal Law and Criminal Procedural Law. Member of the Brazilian Institute of Criminal Sciences - IBCCRIM; the Brazilian Institute of Economic Criminal Law - IBDPE; the Institute of Criminal Sciences - ICP; the Criminal Law and Criminal Procedure Committee of the Brazilian Bar Association, Mato Grosso Section - OAB/MT; and the Institute of Mato Grosso Lawyers - IAMAT. He is currently Director of the Legal Education Commission of the Brazilian Association of Criminal Lawyers – Abracrim. IBMAGAZINE.ORG

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JUSTIÇA

Quality legal services with a high standard of excellence, commitment, and security

S Advogados, initially called SDS Advogados, an office based in São Bernardo do Campo (SP), was created in 2016 on the initiative of Dr. Luciana Saldanha, professor, consultant and lawyer specialized in Labor Law, with renowned performance in the advisory and academic market for over 18 years. With vast technical knowled-

consumed all the accumulated profit with the hard performance of the activities business. And what was the main reason the convictions were so high and so often? Faulty or inefficient procedures and care in the performance of HR and personnel department functions. Based on these observations, specific work was developed aimed at meeting the

Dr. Luciana Saldanha Founder and General Director

ge about the administrative activities carried out by road transport companies, Dr. Luciana Saldanha found that most of these companies, when sued in the labor sphere, suffered significant convictions and that practically 18

nuances of this sector, which is so relevant to the national economy. LS Advogados goes far beyond acting only in labor, social security, civil and commercial litigation. The office masterfully develops preventive consulting

services, audits and management training, and business structuring, to prepare companies for the difficulties that the permanent changes in Brazilian legislation impose on businesses, avoiding future labor liabilities and undue tax assessments. Therefore, there are two main aspects of the firm’s activities, one focused on extrajudicial advisory activities (internal administrative scope of clients) and the other on judicial litigation. Indeed, the labor legal defense in this sector is reciprocally based on documents regularly established throughout the term of the employment relationship and it is up to the employer to present them in court when necessary. To fulfill this requirement, the office provides preventive consulting, auditing, and management training work, in which the entire administrative part of clients is evaluated so that gaps and sensitive points are identified that must be remedied to reduce prospecting for labor liabilities. Once faulty or inefficient procedures are defined, the office starts to work together with the directors and responsible managers, who receive adequate training to maintain the new work routines IBMAGAZINE.ORG

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implemented following current legislation. On a general basis, the expectation is that the work of preventive consulting, auditing, and management training will result in a reduction of around 60% of the value of calculated liabilities compared to that verified at the beginning of the office’s work. The results arising from the work of preventive consulting, auditing, and management training show future results, however, LS Advogados’ concern with its clients is also focused on the present. To solve the existing liabilities, the office makes available the work of union negotiation to obtain the settlement of the existing liabilities, directly with employees and the union representative of the category. Through collective agreements, LS Advogados strives for companies to obtain better conditions for resolving disputes. The sector specialized in union negotiations provides full support to the client, being responsible for the initial contact, assistance in the preparation of proposals, and direct representation in the negotiation procedures until the respective conclusion. When a consensual solution is not possible, the sector takes action specialized in contentious demands. At this ABRIL 2021

time, the firm’s clients who adhere to the work of preventive consulting, auditing, and management training have a broad advantage, since the matter is often dealt with before the Judiciary and the parameterized documentation of the defenses ensures a greater chance of prior knowledge of the procedural routines adopted at the administrative level to regulate employment relations. Regardless of the prior contracting of preventive consulting work, LS Advogados’ clients rely on the work of specialized personnel, with extensive legal and jurisprudential knowledge of the matter, the board can correctly delimit the journey performed by drivers, to prevent the waiting time is interpreted as overtime. To meet the other needs of clients, which are not limited to labor issues, LS Advogados has a sector dedicated to civil and social security claims in general and partnerships to address issues related to traffic law and tax law. More recently, due to the enactment of the General Data Protection Law, taking advantage of the extensive experience acquired in preventive consulting work, LS Advogados inaugurated an area exclusively dedicated to meeting

demands related to the privacy and adequacy of road freight transport companies to the requirements of the new protection legislation of personal data. LS Advogados’ work in this area is based on the premise that the effective adaptation of the company to the LGPD occurs on a case-by-case basis and must consider the daily routine of its clients, after all, it is fully possible and even likely that the processing of personal data will not develop in the same way in different companies.

Dr. Newton Pietraroia Neto Lawyer in the civil area 19

JUSTIÇA

BUONNY INVESTS IN TECHNOLOGY AND ADVANCES IN THE TRANSPORT AND LOGISTICS MARKET

Eliel Fernandes CEO

Vagner Falconi Commercial Director

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ow to supply a country with a continental extension, like Brazil? How to transport cargo from north to south, safely and efficiently, following strict deadlines and different standards? The answer lies in the road modal, responsible for transporting 65% of everything consumed in Brazil. With various infrastructure problems, cargo needs to circulate from ports and filling stations to the most distant locations through an extensive road network. But how to make this transport safely both for cargo and for drivers? The answer to this question, very common among carriers and shippers, lies in technology, mainly to manage risk. Risk management Risk management is one of the most important activities in the supply chain, as explained by Eliel Fernandes, CEO of Buonny, one of the most important companies in the segment, operating since 1995. In recent decades, the company has invested heavily in technology and professional training to offer the best and most modern solutions for the prevention and mitigation of cargo theft and theft. In 2020, after a solid expansion in recent years, Buonny joined Niche Partners, the arm of the manager SK Tarpon, to become part of NSTech, the new technology, and services platform for logistics, and thus receive investments to expand its leadership in the Brazilian market. In this new phase, the company managed to change its level in terms of operational and financial performance, without losing the culture formed in these 26 years, by its two founders: Eliel Fernandes and Cyro Buonavoglia. With units in São Paulo, Belo Horizonte, Goiânia, Porto Alegre, Curitiba, and Salvador, the company manages R$ 20 billion in embarked values and more than 200 thousand trips monitored per month, with a 99.994% success rate. Technology But how to obtain such high rates and serve a market in turmoil, with quality and efficiency? Buonny relies on technology, which is one of the company’s great differentials and, among its highlights, is the pioneering use of facial recognition technology by Teleconsult, the service for

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registration and consultation of professionals. This technology allows detecting when a document cloner tries to impersonate a reputable professional to deceive transporters and shippers. Thus, the cargo does not run the risk of being taken by a forger, which has already avoided millions in losses to Buonny’s customers. Since the implementation of facial recognition, in February 2019, losses of more than R$ 150 million have been avoided and more than 900 fraud attempts have been identified. “We combined the best of artificial intelligence with the experience of our specialists to create the system that established new levels of efficiency concerning the prevention and detection of fraud in road transport”, highlights Eliel. IT investments Buonny also just invested heavily in the migration of its data center to a cloud platform with international standards of security, availability, and performance.

“This migration was extremely important for us to enter a new phase. The objective is to establish a new level of reliability, always following our DNA and reducing any possibility of failures that result in risks for drivers and cargo on the roads, as well as improving service, which is much more agile and available”, emphasizes Eliel. Certifications As a result of so many investments made in recent years, Buonny obtained, in 2020, several international certifications that attest to the technology infrastructure security standards adopted by the company. They are certificates that match the level of reliability of Buonny’s operations to that of global technology giants and the main financial institutions in Brazil, for example.

“Buonny’s mission is to offer end-toend security to our customers and this must happen, first, in our structure. Proof of this are the safety certifications we obtained”, completes Eliel.

JUSTIÇA

VectorLog offers economic and smart solutions in transport and logistics With local, regional, or national service, the company is synonymous with agility and responsiveness to the needs of each client.

ectorLog is born from the best experiences in transport logistics and management: its founding partners and directors have been operating for over 20 years in transport and storage with the main focus on foreign trade, infrastructure, and technology. Aiming at excellence in the provision of services, the company makes use of the most varied options for cargo transport, of all types and sizes, as well as guidance and projects in the administrative, planning, logistics, supplies, and people management areas. VectorLog is present

in the main customs areas in Brazil, as well as in strategic states. Its complete infrastructure, integrated logistics, and highly qualified team are differentials that allow it to meet different demands, according to the needs of each client. The company takes intelligent and effective actions to directly meet your investment expectations. To ensure an increasingly integrated management, VectorLog complements its solutions with strategic partnerships that contribute to meeting customer demands, developing projects, and implementing actions capable of reducing operating costs and promoting productivity gains. With a talent for seizing opportunities, VectorLog

offers transport, storage, and product distribution services. All this movement is a great sign of the economic future of Espírito Santo, the state where VectorLog is headquartered and makes use of the chain of direct and indirect suppliers. VectorLog has options for cargo transportation of the most varied types and sizes, logistical guidelines and projects, planning, distribution, supplies, and team management. The company’s mission is to overcome the obstacles identified by customers, with integrity, speed and practicality, and continuous focus. Working side by side with the client, seeking creative, innovative, and profitable solutions, essential for the excellence of the service provided and the achievement of results. At VectorLog you will find: ● Ability to treat the customer individually. ● Customized account managers, with employees and equipment dedicated in operations to meet the different demands of the customers. ● Dedicated technology for warehouse management and cargo transportation. ● Punctuality in deliveries and constant cost reduction.

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Dr. Luiz Antonio Beltrão

Respect for plurality and universal values of humanity

ounded under the concept of a boutique office, Beltrão Advocacia & Consultoria is headquartered in Brasília and has a branch in São Paulo, serving throughout the country, through the development of personalized legal solutions, whose main objective is to obtain results and exceed the expectations of the customers, who are represented with extreme dedication and attention to detail. Currently, Beltrão Advocacia & Consulting goes through restructuring that includes, among other novelties, the re-cre-

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ation of your brand. Big dreams drive Beltrão Advocacia& Consultoria success because it is believed that great things happen when you dare to challenge the status quo when you project ambitious goals. Integrity, meritocracy, intellectual discipline, and know-

ledge sharing are encouraged in the team, to empower all people for personal growth, aiming to win together. Open and honest relationships are maintained with the Beltrão Advocacia & Consultoria clients, to build and perpetuate bonds of trust. Beltrão Advocacia & Consultoria are the legal microsystems of bidding and administrative contracts, sanctioning administrative law, the Federal Court of Accounts, public civil inquiries, actions of administrative improbity, and intellectual property. The client portfolio includes companies with outstanding performance in the national and international scenario, especially in the information technology and health care service provision segments. Dr. Tiago Monteiro

JUSTIÇA

DR. COLUNA

INNOVATION AND REFERENCE IN COLUMN HEALTH

he medical vocation of the then young André Evaristo Marcondes, son of an orthopedist father and a pediatrician mother, was in the genes. Attached to 2000, when he entered medical school, he knew he needed to be among the best in his field, both from a technical point of view and in terms of distinct and personalized care for each patient. This led to an intense and continuous path of dedication. The choice of orthopedics and spinal surgery was due to the challenge and opportunity to study the nobility of this structure, where nerve cells communicate with the brain and promote movement and sensitivity to the limbs connected to it. Ten years later, on the verge of becoming a Master of Public Health at the University of Limerick, Ireland, he saw one of his projects run for a European award, for calling attention to the cause of Adolescent Idiopathic Scoliosis: A Disease That Affects 4% of the world population, but from the early diagnosis, it will be carried out simply in their own schools or even at home, can prevent the problem from worsening. In the Brazilian territory, the dedication strategy worked and the doctor remains consolidated as an authority and reference when it comes to spinal health. In the procedures that he performs in his office and in high-standard hospitals, he has been standing out among the physicians who perform the most procedures in Medullary Neurostimulation and Disc Arthroplasty. Both involve high technology and are innovative in the treatment of chronic pain and intervertebral disc diseases. The first consists of the implantation

of a “chip” to control pain and rescue neurological functions; and the second replaces diseased intervertebral discs with prostheses that integrate perfectly with the body and perform the anatomical functions of a natural disc. His performance attracted the attention of one of the largest hospitals in Brazil, the Sírio-Libanês, which invited him to join the medical staff of the Center for Advanced Medicine, in São Paulo. In the performance of his work, Dr. André Evaristo always uses a way to contribute to science and medicine: he participates in scientific research, periodically publishes articles that collaborate with the international medical network, and always exercised an observant eye to optimize processes. This characteristic led him to develop the “Rugina de Marcondes”, a surgical instrument that speeds up procedures, especially in interventions on the intervertebral discs, which reduces the patient’s exposure time to the risks inherent in surgeries. His entrepreneurial streak led him to the development of five companies: two focused on assistance in the medical area, one focused on participation in entrepreneurial projects and two focused on technology. This year, it celebrated the inauguration of one of its high-end projects, an exclusive unit for treating the spine of Grupo N.O.S. Health (Centro Neuro Ortho da Coluna), in the Bela Vista neighborhood (SP). Despite working in an increasingly technological field, in his services he does not give up the humanized approach, where eye to eye, a detailed analysis of the patient’s situation, empathy, and interest in solving each problem is irreplaceable. Sensitive to the awareness that his path of commitment and discipline can inspire more people to achieve their dreams and goals, Dr. André has written a book, which will be released soon, highlighting the importance of solid foundations for the reader to trace their strategies and get a chance to be a winner.

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Dr. André Evaristo

www.dicasdrcoluna.com.br

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JUSTIÇA

CHEF

MEVI’S MASTERPIECES I

naugurated six years ago, Mevi Restaurante has become one of the most important haute cuisine addresses in the region of São José do Rio Preto (SP). It is frequented by customers who appreciate good cuisine and who do not give up cutting-edge ingredients. With a very intimate and cozy atmosphere, Mevi is ideal for families, couples, and a group of friends. It has an occupancy of 80 seats and 20 employees. Its location was chosen by Chef Vinícius Mevi, due to the constant growth and importance that the city represents in the State. In its physical structure, decorative pieces and frames speak very well with all his creations in the kitchen. According to him, Mevi’s success results from his experiences in large gastronomic centers, such as São Paulo and Brasília, where he worked in all sectors of the kitchen for 9 years.

“Mevi from its first day showed the importance of treating all food with a lot of love and more, always thinking about customer satisfaction. Nowadays, we are a reference when it comes to haute cuisine, sought after by many beginners to begin their internships ”, highlights the Chef. Chef Mevi mixes Italian and contemporary cuisine, making authorial dishes and reinventing the traditional. Much of his life was dedicated to studies and courses related to gastronomy. The mixture of spices and ingredients, carefully selected by the Chef, turns his recipes into true works of art. Currently, a new branch is being created, which are the lines of Gourmet Burgers, such as Mevi Foie, which has foie gras in its composition. The bakery part is also taking on a new shape and soon all the loaves of bread made on Mevi will be for sale.

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Vinicius Mevi www.mevirestaurante.com.br

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JUSTIÇA

Interview with the company’s CEO Ms. Michelle Onishi, 41, graduated in Biomedicine, Foreign Trade and PostGraduated in Applied Microbiology, working for fifteen years in foreign trade with the company Box Brasil.

1. How was the creation

of the company and its history? What are the main challenges? I have been working in foreign trade for 15 years with the company Box Brasil. Her family started to ship products from Brazil to Japan. Like most shopkeepers who live outside Brazil, they started with few products and small boxes initially selling to friends and factory colleagues, and soon opened their first store. But following the difficulty from buying here in Brazil at wholesale to shipping, as they did not know exporting. At that time, shopkeepers in Brazil had many difficulties in shipping to other countries. Basic shipping difficulties, from information, necessary documentation, customs issues, or even the quantity of goods, the view was that shipments should be made in containers or large quantities. Everything was very difficult so she started studying this subject. Over time she studied and acquired knowledge in foreign trade and changed the company as needed. For a long time, she only attended to her family and some friends of her sister who were shopkeepers in Japan. Realized that there was an unexplored market that people did not know, which is fast transport, and without the bureaucracy that Box

Brasil, she decided to open the company’s services not only to retailers but to everyone who needs shipments, regardless of the size of the shipment if it was an envelope or tons and not just for Japan but over 200 countries. Currently, the company is an export trade and thus helps small and micro-enterprises abroad from purchases to shipments. This availability to know and help was what ensured the company’s success.

2. Over the years what

have been the biggest changes in foreign trade? The world is constantly changing and we need to keep up with all the changes and innovations. And in foreign trade it is no different, every day we face several updates and changes. We believe that you should always study the market, gather as much information about exports, and have positive partnerships that help you. So you can increasingly provide better support for all customers, whatever the sector you are operating in.

3. What are Box Brasil’s

differentials and the secret for its success? The determining factor for our growth was always seeking to serve our customers in the best way possible, in a practical and fast way and to have humanized service,

this is one of our great differentials, we serve from shopkeepers to ladies and grandparents who want to send gifts to their grandchildren who are far away. We identified in all of them the need, in addition to providing excellent service, to have the feeling of talking to a friend. This makes the interpretation of information easier and our customers feel so welcomed that they become friends of the company. For example, I have many clients in Japan and many of them have been living there for many years. Having pleasant contact with a Brazilian makes them feel welcomed as if they were in your home. That’s why I value so much the humanized care that is our DNA.

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we placed ourselves as an alternative solution to help in this process that was very new to everyone. Because our shipments are made by private airlines, we had no downtime. We had to make new hires, even in times of crisis, train all employees, but taking into account all the restrictive measures that were guided by competent bodies. As most of our service is online, we can provide all the support for the great demand that came to the company.

6. Can the company serve which

Michelle Onishi Kobayashi CEO

4. What certificates does the company

have? Despite Box Brasil operating in this field from 2004 to 2019, the company was stagnant, that’s when Ms. Michelle Onishi returns to Brazil with her family and transforms this company into a way to survive here and makes this decision. With a lot of market research, she gathered as much information as possible about exports to Japan, began to publicize the company in social media groups, and the main thing was a lot of dedication. The junction of these pillars that lead to this day Box Brasil, which is moving forward this year in 4 awards, several recognitions as one of the fastest-growing companies in the field of foreign trade.

5. How did the pandemic impact the

company’s activities and how was the situation handled? The biggest growth of the company was during the whole sad pandemic that we are still facing, the conventional means had a standstill and with that our service became essential for many people and companies that needed to make their shipments,

ABRIL 2021

segments? Is the service targeted to a specific group? At first, the company’s idea was to serve shopkeepers who reside in other countries, with the interruption of conventional means of shipping during the pandemic, we identified that we are an essential service, not only for shopkeepers, but we can serve anyone, from sending an envelope with documents to tons of merchandising.

7. What benefits does the company

offer its customers? Today we offer one of the most complete cases for our customers, from online product purchases to in-person video calls, collections (removal of ready-made boxes at the customer’s house and we ship straight to the airport), a redirection (the customer in any country can buy and use our addresses to receive their goods), sending documents, purchasing agent in the largest fashion malls, among others.

8. Tell us about future projects and

countries that Box Brasil will attend. Our project is to make the company even better known, we are well known in Japan, where the marketing was the indication (famous word of mouth), where everything started, but this year we are working a lot with new tools, using the most diverse resources and we have already started to enter new countries, such as the United States, Portugal, France, England, among others. We search in each one of them to locate the needs, always with as much information as possible about each one, to offer our clients, even more, all the support they need.

JUSTIÇA Cecilia Araujo, President

SUCCESS AND INTERNATIONAL EXPANSION

ounded in 2004, Vitta Gold started as a beauty center, which included a beauty salon and spa. After 5 years, they started distributing other professional cosmetic brands in the state of São Paulo. With extensive experience in the cosmetics area, they realized that most products were harmful to professionals and customers, that’s why the co-founder and president of the company, Cecilia Araujo, found in the Brazilian flora the best combination of actives and oils to bring a perfect treatment for any hair type: From her words 30

“Formaldehyde allergy made me look for an alternative that is not only more natural but healthy for any type of hair. Fortunately, I live in a country with the most diversified biosphere, combined with strong technological characteristics in the cosmetics industry”, says Cecilia Araújo.

They launched their cosmetic products in 2017 and built their first factory. Today, Vitta Gold sells high-tech hair treatments to more than 56 countries, bringing the perfect balance between nature and technology to the cosmetics world, allowing people all over the world to enjoy the wonders of the Brazilian flora and its benefits for hair health, using the most advanced technology products in the cosmetic industry. The new CEO, Lucas Teixeira, responsible for Global Sales in recent years, brought his vast experience in building one of the largest startups in Brazil and working in three Fortune 500 companies, to place Vitta Gold in a new scalable structure, accelerating the company’s digital transformation through Global E-commerce, Lean Manufacturing, and advanced management systems, driving growth to more than 45% per year. Vitta Gold’s mission is to increase its global presence and bring the benefits of Brazil’s rich nature to all parts of the world, uniting and connecting women and men in love with themselves, their unique beauty, and the wonders that nature and technology together can bring to people’s health and daily lives. Lucas Teixeira CEO

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SAÚDE

Author, Speaker, and Business Consultant For over 15 years, Josicleido Nogueira has been working on the mission of combat the high corporate mortality rate in Brazil. This purpose was inspired by the desire to make a positive contribution to the Brazilian reality, in which half of the open companies close their doors in less than two years of life, that is, approximately 1 million companies go out of business every year. The consequence of this frightening statistic is financial and emotional bankruptcy, unemployment, and lack of entrepreneurial stability. “Entrepreneurship may seem like it’s for everyone, but surviving in the business world and succeeding in entrepreneurship is for the few who act strategically, intelligently, and with the right actions to always take the business to the next level”, says the author. He also signals the importance of entrepreneurs focusing

all the time and energy they have to build their own story, develop their own game and write memorable facts in the blank pages of their book, rather than excessively looking at the successes of others and the results achieved by others. Applying mentoring, training, and lectures, Josicleido Nogueira has already trained and developed thousands of entrepreneurs with his unique style of motivating people to raise their standards and achieve extraordinary results. With business consulting, he has already helped to improve the results of hundreds of companies by up to 1000%, based on the precise use of his own strategies and methods, widely disseminated through his 27 books sold in the main bookstores in the country. He is one of the biggest experts in business leverage in Brazil and one of the Brazilian authors with the most books published in the business area.

Josicleido Nogueira is a national reference in lectures and consultancy and travels extensively to motivate, engage and train employees, leaders, and entrepreneurs. Among his books are: “How to Transform Ideas into Business” which is a method of analyzing opportunities and building profitable businesses; “How to Make a Micro and Small Business Grow”, which presents a methodology focused on developing paths for business growth; “Entrepreneurial Mind”, which helps the entrepreneur to build a winning mindset focused on success in entrepreneurship; “Why do Micro and Small Businesses Fail? “, which is a strategic manual to combat the actions that cause a company to fail. www.josicleidonogueira.com

www.josicleidonogueira.com

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SAÚDE

Carla Rafaela, Gabriele Mendonça, Fernanda França, Bianca Correa, João Victor Junqueira, Adila Santana, Paolla Teles, Nathalie Marques Alexandre Sobral Almeida and Jacqueline de Jesus Santos

Specialized in condominiums in the state of Sergipe

lexandre Sobral Almeida is a lawyer and businessman, son of renowned accountant Williams Almeida Santos, who graduated in Law from the Tiradentes University of the State of Sergipe. He is a specialist in Procedural Law and Civil Procedure from LFG-Luiz Flavio Gomes. He recently presented his MBA work in Condominium Management at Faculdade 2 de Julho in the city of Salvador and completed another postgraduate de-

gree in Civil Procedure at EJUCE- Sergipe Judicial School. He is currently taking a specialization course in Civil and Consumer Law at the same school. He specializes in Condominium and Consumer Law, being the partner and owner of the law firm Sobral Almeida Advogados Associados. In the current year, he became a member of the Condominium Law Committee of the OAB/ SE. He is a postgraduate professor in Condominium Law at CBEP-

JUR - Centro Brasileiro de Estudos e Pesquisas Jurídicas, as well as a professor of professional liquidator courses and a lecturer. He is one of the anchors of the program “The Condominium Specialists”, on Rádio Metrópole of Sergipe, he still stands out as a Member of the CRA/SE Center of Excellence, organizer of FECONSE- Condominium Fair in Sergipe, professional landlord and specialist in security condominium of Intelbras. In the business area, is the owner of the collection company Inadimplência Zero and Avenue Store- Retail trade of women’s clothing and accessories. IBMAGAZINE.ORG

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Sobral Almeida Advogados Associados office offers clients the following services: acting in the civil, consumer, labor, and condominium areas. The latter with greater focus and expertise, addressing and regulating the rights and duties of unit owners in the preparation and review of condominium agreement, bylaws and residents’ association statute, creation of extrajudicial and judicial measures to reduce customer default, consultations, and opinions involving condominium and its specificities, advice in the labor area for outsourced companies and its employees, filing of lawsuits to compel joint owners to comply with the condominium agreement and internal regulations, as well as contract analysis, consultancy on condominium management as a whole and implementation of preventive measures to avoid leads. The office, always committed to sustainability, invested recently in the deployment of solar energy, which is self-sustainable and renewable energy. In addition, it trains its employees to the fullest and always invests in technologies that facilitate communication. Finally, with its own identity, the social media pages are updated daily (Instagram and company website) with tips and information. Sobral Almeida is a regional office and has no intention of creating bran-

ches, as its objective is to expand knowledge, which its responsible already does with lectures, courses, and fairs. However, with the advent of technology, in the future, it will be able

to act in other states without the need for physical structures, to help with the demands of its customers. www.sobralalmeida.com

Alexandre Sobral Almeida and Jacqueline de Jesus Santos, wife and partner of Sobral Almeida Advogados

ABRIL 2021

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Operator). Seanet operates with all the technology and mix of services that the large “teles”, however, with a regional scope, which results in a better quality of service, attention to detail, and agility in operational strategies and market reading. Seanet’s mission is to empower and improve people’s lives through its connectivity services. Its values are: always doing more than agreed, growing and learning continuously, commitment, empathy, passion, determination, courage, weirdness, honesty, optimism, Carine Lima Hauschild, Fabiano Hauschild and gratitude. The Daiane Diemer and Otávio Martins company is focused on not only providing the best experience for the customer, but also for the employee, based on the principle that in order to delight customers, it is first necessary Seanet Telecom is a telecommu- to delight within the company. nications company that operates by providing fiber-optic broaWe continuously dband Internet to residential, business, and government customers. develop several Businesses like Seanet were largely internal programs, responsible for the universalization of broadband and fiber optic where we can networks in the country in recent transmit and years. The company currently has more than 120 direct and indirect live our values employees, working in the Costa Esmeralda region, in Santa Cataand principles, rina, serving the municipalities of Itapema, Porto Belo, and Cam- developing a unique boriú. Rio Grande do Sul serves organizational Carazinho, Passo Fundo, culture”, highlights Não Me Toque and Sarandi. There is a term that defines it Otávio Martins. in the current market, which is called ORT (Regional Telecom

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Head office Itapema, SC In 2020, Seanet was awarded the GPTW Seal as one of the best companies to work for in the country, reaffirming the direction of the path traced back there, when it took its first steps with difficulties, with the headquarters in the house of one of the partners, a minimal structure, and very few employees. The huge desire to make a difference in people’s lives and a very well-defined purpose

made all barriers and difficulties seem smaller than they really were. Over the years, Seanet has been conquering the market and standing out in the regions where it operates. www.seanet.com.br

INOVA ÇÃO

Leader in the production of valves, connections, and cylinders In Brazil since 2013, Aignep is a company of the Bugatti Group, born in 1923 and with companies in various sectors: equipment for domestic use (Casa Bugatti), lighting products (Landa), transfers, machining centers, and machines for production (Picchi) and fluid power segment (Aignep). Aignep was born in 1976 in Bione (province of Brescia) as a supplier of thermo-sanitary connections for the industrial district of the region, specializing in taps and valves. Due to the philosophy of focus on quality and respect for customers, the Aignep brand quickly created a strong market identity and started to create a strong product line in the first years of operation. Aignep quickly grew in the fittings market and later expanded its product line to the pneumatic and fluid automation segments, becoming one of the main players in this market. Quality products, investments in innovation, and customer-oriented service are the pillars of Aignep: all products are made in the Italian

factory and from there they are distributed all over the world. The only exception is with some items from the North American market that must meet regional regulations and standards. These are customized at Aignep-USA,

with components shipped from headquarters. Aignep is present in more than 100 countries thanks to a strong network of distributors and 10 Aignep subsidiaries: USA, Spain, Switzerland, Brazil, France,

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Colombia, China, Russia, Germany, and Singapore. This qualified commercial network allows for a greater proximity to customers and helps to understand regional particularities and capture information to develop new products. Aignep’s internationalization is also manifested through its website and all available technical documentation, always translated into six languages.

tribution (Infinity series). The Aignep product line is designed to meet the most varied industrial applications: pneumatic automation, fluid distribution, air networks, and the most rigorous industrial processes, with products in 316L stainless steel or brass with food special alloys. Not to mention customized solutions, where Aignep supports its customers from project conception to final construction, showing a strong and consistent partnership.

A complete range of products Aignep has 5 main product divisions: fittings, quick couplers, industrial automation, for fluid control (Fluidity series), and networks for compressed air dis-

Skills and innovation The heart of Aignep products is the continuous innovation, the technological competence of its team, and its presence in an Italian industrial district that is one of the most advanced in Europe. At Bione’s

headquarters, a technical area is entirely dedicated to the study of new products. Next to this, there is a department that controls and tests prototypes and developed solutions. To demonstrate the direction and focus on innovation, Aignep has numerous patents, which protect products, work processes, or assembly of items. Quality also in service Thanks to its fully automated inventory, located at the headquarters in Bione, and a computerized system that connects headquarters and subsidiaries providing real-time information, Aignep can ship products to any part of the world in a short time. With the AignepScan mobile app, distributors and customers can optimize inventory management and send orders simply by scanning the QR code or barcode directly from packaging or pre-printed labels, which can be obtained from the Aignep website. Supported by this investment philosophy, dedication to customers, high quality, and strong partnerships, Aignep grows more each year, providing the market with a line of products that unites state-of-the-art technology, Italian design, and durability. Learn more at www.aignep.com/bra

INOVA ÇÃO

The importance of motivational and training videos for HR A well-aligned team is capable of moving, positively, with the entire structure of a company. And one of the tools that have contributed to this is motivational and training videos, which are widely used by HR departments. According to the director of BiFilmes, Rodnei Vasconcelos, as the human resources sector needs to act strategically, engaging and improving the performance of employees, many companies are investing in video production. To get an idea of how the trend is just beginning to strengthen, a report by Cisco - an American multinational company in the information technology sector - by 2019 the consumption of corporate video is expected to reach the 77% mark. And the numbers do not end there: it is estimated that in 2020 82% of the total internet traffic will be generated by videos. Rodnei comments that some BiFilmes customers, already in tune with the

market, are investing in the sector and have reaped good results from this initiative. Here at BiFilmes, we make several types of videos for companies, such as training for employees, company presentation video, integration, motivation, work safety, among others. Motivation drives growth Faced with market difficulties, especially in times of crisis, companies need to keep in mind that this is the time to invest in training their employees. In the not-so-distant past, offering training and motivational lectures required enormous logistics, in addition to the high cost of realization. Now, through the videos, it is possible to train assertively, conveying the same message to everyone, including new employees, all clearly and objectively. One of our clients that stands out for focusing on this type of strategy, producing motivational and training videos

for HR, is Reed Exhibitions Alcântara Machado. “The company’s human resources director, Alinne Rosa, came to us with this need and, now, it has reaped good results since taking the initiative”, highlights Rodnei. With the experience of working for years in this market for the production of videos, Rodnei has observed that motivational videos help companies to leverage their businesses. Those who invest in employee training are much more likely to improve results. In addition, motivated employees work more engaged and focused on everyone’s growth. Another positive side of motivational videos is that 94% of entrepreneurs believe that videos are a way to break down language and communication barriers. This is because videos have this more dynamic power when it comes to transmitting the message, attracting attention, and facilitating everyone’s communication.

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Rodnei Vasconcelos Director

Count on BiFilmes to create your videos! At BiFilmes you have a complete team to help create your screenplay, make recordings, edits, everything to make your video a good marketing product. It is important to note that for an institutional video or online transmission is of quality, it is necessary to plan and talk to a company specialized in the field. Professional equipment is essential to ensure that the Online broadcasting of your event is a success and can make a difference. We have a skilled, creative, and experienced team in the audiovisual market to serve you and create successful material.

ABRIL 2021

INOVAÇÃO

tform was developed, which allows access to people of all purchasing powers, tastes, and needs. The taboo that only people with high purchasing power can participate in auctions has been broken. My goal since the beginning of my career was to make my auction accessible to everyone!

Art and antique auctions F elix Conrado Gassiebayle, the Conrado Auctioneer as he is best known, began his journey in the field of art and antique auctions about eight years ago when he returned from Buenos Aires, where he studied to become an expert in works of art. Since then, the public auctioneer has immersed himself in the project, which makes it possible to take to all layers of the population, access to the acquisition of paintings and sculptures by renowned artists from around the world, as well as fine and imported crystals, oriental rugs, porcelain, antiques, collectibles such as coins and banknotes, vehicles, real estate, a multitude of items, for a very affordable price. Its main objective in the profession is to ensure that as many people as possible can meet, have access to and admire the splendor of works of art and antiques and ensure that they do not get lost in time and preserve the memory of the artists. 42

THE AUCTIONS As the auctions are online, the customer only needs to register on the auctioneer’s website to be able to bid online before and during the trading session, which is broadcast live, in the security of their home. After the end of the auction, an email is sent with the payment details and the customer can choose to pick up the pieces on-site or ask for them to be sent by mail or carrier. This format also allows them to sell items they no longer need at the auction, making them reuse the things they no longer need by others and still generating a considerable profit for the customer. STAY IN What is the profile of the auction customer? There is no longer a specific profile to participate in auctions, as an online auction pla-

How to avoid the traps? They should look up the name of the auctioneer with the Board of Commerce of their state and check that their registration is correct. It is also important to check if the Auctioneer and the organizer are registered with IPHAN, the government agency that oversees the sale of stolen art and antiques. What products can we purchase at auction? Anything that can be legally sold can be sold at an auction. The sky is the limit! Advantages of purchasing products at auctions? Auction is 100% opportunity! People sell because they need to, and the buyer takes this chance to buy items well below their market value. Difference between online and face-to-face auctions? The on-site auction is the traditional model, but is increasingly rare these days, especially in times of pandemic. In an online auction, the bidder does not need to leave the house, being able to bid anywhere in the world with just one click using a computer, tablet, or mobile phone. www.conradoleiloeiro.com.br

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Felix Conrado Gassiebayle

ABRIL 2021

INOVAÇÃO

A Success Story in Education

For 12 years the 1st place in ENEM in Niterói, GayLussac stands out among the 50 best educational institutions in Brazil tradition and innovation

n the year 1954, GayLussac Vestibulares was emerging in the educational scene of Niterói/RJ. The course quickly gained notoriety at the hands of its founder Renato Garcia de Freitas. The 136 approvals in Medicine and another 105 in Engineering anticipated the promising future of the course initially installed on the premises of Colégio Batista de Niterói. With time and some expansions, it became clear to Renato that it was necessary to better prepare the student for future challenges and that the solution would be to invest in the initial grades. The ‘70s registered further advances, with the opening of Infant Education (1974) and the GayLussac Institute (1977), both in the neighborhood of São Francisco. A school already at that time was specially created in a large and modern space, with an architecture that brought an avant-garde bias and rigor in the spaces that were created to embrace childhood with a strong connection with nature. In 2014, GayLussac joined the universe of more than 85

Cognita schools, maintaining the excellence of its pedagogical team. Incorporating the Cognita Group represents planning for the future, looking ahead. With this, the school continues its trajectory of local innovation and opens paths and global perspectives, made possible by being part of an educational group whose goal is to teach excellence. In 2021, the school turns 67 and is proud of the title it carries, considered the best school in Niterói in the Enem ranking for the twelfth time; 10th position in the State of Rio, and has always been among the top 50 in the country! It is the portrait of a school recognized for its ethical principles with the commitment to dawn each day being better than yesterday. It has the best level of parental satisfaction among the schools in the group. “For the next 67 years, we will expand our students’ view of the world, with the acquisition of new technologies and concepts that will keep it on an upward trajectory of expansion and strengthening of our ideals. At the same time

GayLussac pursues the mission of being the best place for teachers to exercise their profession with freedom and responsibility, offering a permanent environment of continuous training, being certified by the Great Place to Work in 2021”, explains the General Director, Luiza Sassi. Innovation in the DNA Innovating is in the DNA of this school in Niterói. After 67 years following the tradition of innovation and excellence, and today with more than 340 active employees committed to the company’s ideals. One of the movements that made it possible to expand creative capacities was the construction of a new building aimed at training early childhood education students. Opened in 2018, the modern and spacious space had themed rooms, a multi-sport court, Maker Lab, Cooking Class. “We are certain that space is a third educator in light of the teachings of Loris Malaguzzi”, says Luiza Sassi. In 2021, we will inaugurate another expansion of a building that will house one of the most modern technology centers with STEAM programs integrated into the curriculum, as well as a new cafeteria. A multipurpose space for bi-

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lingual programs with rooms multipurpose and outdoor areas for recreation. With 3D printers, laser cutting machines, and augmented reality glasses, the technology center is another step towards an innovative education, which sees technology as an ally with projects we carry out such as going to NASA in the rover construction project where we were awarded the Best Design Ney Armstrong Award. Having innovation in the DNA means a dynamic curriculum with solid foundations and, for example, we have Mandarin and Computational Thinking in the curriculum, and our students go beyond the bilingual programs with international certifications in English and Spanish. In 2019,

we received 8 awards from the 10 best essays in the Contest promoted by the Brazilian Academy of Letters together with the Fuzileiros Navais. In 2020, we won the prize for the best Colégio Del Año en Español in Brazil, promoted by the Embassy of Spain and the Instituto Cervantes. Being a Cognita school allows us to carry out academic exchange programs between our schools. Students can learn about teaching and culture in countries like England, Spain, Chile, Thailand, Singapore, Dubai, and Vietnam. This experience allows an unprecedented opening of the world for our students. In addition, we created the Learning Without Borders Program in which our tea-

chers choose a school from the group to stay in immersion for three weeks with the entire program paid for by Cognita. The Cognita Group brings together schools of excellence from the private network around the world. And best of all, they preserve their identity, their cultural value and offer investment and possibilities to be even better. They promote the exchange of good educational experiences recognizing that their strength lies in diversity when it brings together the best schools. www.gaylussac.com.br glcontato@gaylussac.com.br

Luiza Sassi General Director

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INOVAÇÃO

Magno Luis Mascarenhas CEO

Credibility and trust The last few years have been one of the great changes for Medvida Brasil. At an accelerated pace, the company has become one of the largest in the Northeast, in its segment, and the fastest growing in the region. Created in 1999, in Maceió (AL), the company has not long started a reformulation of its business strategy and a process of expansion of activities. The first important move was coming to Bahia, in 2019, expanding its clientele and its service network, which has a variety of clinics, laboratories, and hospitals of different sizes. Wherever it goes, the public has received its products so well that the increase in the number of beneficiaries in the last two years has been multiplied by a thousand. The com-

pany, which was already a reference in the State of Alagoas, started as Medvida Saúde and the name changed to Medvida Brasil to accompany the new phase, that it intends to be national in the medium term. The first steps have already been taken, with a presence today in four states. In addition to Alagoas and Bahia, Pernambuco and Sergipe were added and the implementation of service in São Paulo, Piauí, and Maranhão is being finalized. At this rate, in December, the company will close 2021 with a presence in five states more than when it started the year, reaching nine units of the federation. The leadership of Medvida Brasil in this decisive period is in the hands of CEO Magno Luis Mascarenhas, 39, an executive who has

been in the position for two years. He has a degree in Administration and Tourism, an MBA in Health Management and Health Sciences, and a Doctor Honoris Causa certification in People Management. He has been working in the area for over 15 years, in several Brazilian states and has been enthusiastic about the company’s transformation and adaptation to nationalization, without losing its identity. Part of Medvida Brasil’s work takes place outside the supplement health area, properly, to embrace social projects. Supporting social projects means Medvida working on a broader concept of health, a culture in which people take care of themselves, are better prepared, and less sick. With this direction, the operator has signed several partnerships with football, kart, jiu-jitsu, and judo sports associations. Two of the company’s directors come from this experience in the Itapagipe Peninsula, in Salvador. Magno Mascarenhas himself and CFO Luiz Augusto Buente were judo practitioners in their teens, in the same place where they currently house hundreds of boys through a partnership between Medvida Brasil and the Itapagipano Judo Club. The executive defends that sport is the biggest promoter of inclusion and socialization of underprivileged youths in Brazil.

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www.medvida.com.br

Medvida Brasil is also a sponsor of the Confiança football club, from Sergipe, the Bahia Kart Association and the Bahia Jiu-Jitsu Federation. The partnership with Confiança contemplates the 2021 season. Through this partnership, fans also benefit, being able to purchase a health plan with an exclusive discount.

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DESTAQUES

IT ASSET MANAGEMENT IN CLOUD WITH GEOLOCATION Founded in 1998, Pointware Informática started its software developer activities (electronic point systems and access control). In 2000, the company developed Easy Inventory, aiming to meet a need for most companies, which is to control your IT assets. In 2015 they launched the new version of Easy Inventory, to attend to all companies sizes in the market, they became fully in Cloud and with a large differential that is to show the geolocation of all equipment, such as desktops and, mainly, notebooks, something unusual in Brazil and the world. The service was gaining more and more resources and today is one of the most complete solutions on the market, with sophisticated IT asset management and no longer just the “HW and SW inventory”. In the concept of the company, “inventory is a photo and management of IT assets is a movie”, this analogy represents the evolution of the system. Another characteristic that differs from the other solutions on the market is the ease of use and training that does not take more than two hours. Usually, the solutions practiced, in addition to having high values, require qualified and

often certified professionals, which makes the costs of the complete solution unfeasible for many companies. This explains the use of good and old excel to do the “control” of IT assets, which represents a “black and white bad photo”. Thinking about this difficulty, Pointware practices a value that fits on the budget of all companies and the service interface is very intuitive, in a short time any minimum knowledge user can use the service. In addition to rapid training, the solution has Help Online and more than 20 short explanatory videos, which further facilitates its use. In addition to control of software licenses, performance analysis, and contracts management, the solution also has an automatic alerts feature, are more than 20 available. If an “HW OUSW” change occurs, low disk space, irregular software, contracts, and guarantees near the maturity, an alert will be registered and sent by email to the asset manager. Easy Inventory has a global scope, it works wherever the Internet reaches, does not depend on a local network. If a company has equipment scattered around the world, the only required prerequisites are: to have Internet access and a browser to access the service. Geolocation allows you to define perimeters where the equipment should be used. Improper use triggers an alarm for the manager, called an electronic fence. This solves many mysteries of equipment that changes from location, city, and country without apparent information. Through Google Maps all equipment will have its physical location shown, with all Google resources (map, relief, zoom). For smartphones and tablets, traceability is detailed, shows the routes (streets, avenues, and km traveled), in addition to the stop times. It is an ideal control for the current home office times, in which geolocation makes a difference. The service is also key to helping in LGPD control as it provides a lot of information to ensure compliance and environmental safety.

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Sérgio Sardinha www.easyinventory.com.br

GROWTH AND EXPANSION Even with the pandemic, Easy Inventory has grown 100% per year through partnerships and direct sales. Currently, the company has more than 155 customers and more than 100,000 installed agents. Easy Inventory’s successful sales motivated Pointware to start, in this second semester, its activities in the United States, where the service will have a name very similar to Brazil, will be EZ Geo Inventory. The next step will be expanding to Europe.

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Pointware has as a mission “to democratize” IT asset management for all corporate sizes since to have efficient control of IT assets it is not necessary to pay expensively for a solution and do not have to hire professionals with high wages, which is one of the reasons that most companies can not have control of their valuable patrimony.

DESTAQUES

THE CHALLENGE OF CUTTING A DIAMOND IN ONE OF THE LOWEST PER CAPITA INCOME REGIONS IN BRAZIL Entrepreneurs, Carlos Luiz Dias dos Santos and Aloízio Mota de Castro tell the success story of RCA Sistemas, which in 20 years has accumulated a portfolio of more than five thousand clients throughout Brazil. The company started in the city of Itaocara, northwest of Rio de Janeiro, a region marked by difficulties.

Carlos Luiz Dias dos Santos and Aloízio Mota de Castro

IB Magazine – I would like you to make a personal presentation. Carlos Luiz Dias dos Santos – I was born in a small town in the interior of Rio de Janeiro, whose name is Itaocara. I grew up in Portela, 3rd District. I studied at Public School. When I moved to Itaocara, I was able to continue my studies, completing the Teacher Training course. I started working at Ita Representações, starting my experience in the IT field. Aloízio Mota de Castro – I was also born in Itaocara, but my childhood and adolescence lived in Goiabal, a rural area of Cambuci (RJ), where I studied until the 3rd grade and the rest I attended in the Funil District. I was always encouraged to study by the family. At 16 I went to study industrial computing at ETFC Campos (now IF). Later I studied computer science at Unicam.

How did you come together to create RCA SISTEMAS? Carlos Luiz – I created a company called CL@ Informática, which sold support, computer equipment and taught courses. That’s when I realized the need for management systems and invited Aloízio to be my partner. We rented a commercial room and hired a secretary. In a small commercial space, began the story that in 2021 celebrates its 20th anniversary. Aloízio - I had graduated from the technical course, when I was hired to work at CL@ Informática, repairing computers, teaching and finally developing systems. For the lay reader, can you explain what systems are? Aloízio - These are applications stored on the computer that aims to capture user information, automating one or more company processes. Carlos Luiz – In other words, it provides entrepreneurs with greater knowledge of their business. Depending on the system, it allows you to better understand how the market is doing. How important are the systems developed to the companies that hire RCA? Aloízio – They are fundamental. They work in sales, invoicing, inventory control, price list, customer registration, cash flow, accounts receivable and payable, purchases, decision-making indicators, reporting, etc. Carlos Luiz – In today’s corporate world, small, medium, and large businesses need to have operating systems in full operation, otherwise, they won’t survive. Does RCA work with any type of company? Carlos Luiz – We have proven excellence in twenty years of

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operation in the pharmaceutical industry. Most of our five thousand customers spread across various parts of Brazil are from this sector. Aloízio – In addition to pharmacies and drugstores, our clients are bakeries, snack bars, markets, clothing, construction material, and retail stores in general.

most proud of receiving The Winner Awards and The Winner Quality Convention is precisely because we have conquered in the scenario that the country and the world go through. Aloízio – We had to rethink and improve processes to make them more efficient. We were able to leverage a company that started with three people twenty years ago. Today we employ dozens, serving thousands of customers. And the future of RCA Sistemas? Carlos Luiz – RCA Sistemas will improve the services it provides, covering other sectors of the economy. Our tools are fully capable of serving the national and international market. Aloízio - In a technological environment where things change very quickly, we have to be aware and constantly improving the product we make available to customers or delivering new services in order to keep them satisfied.

Aloizio Mota de Castro, Carlos Luís Dias dos Santos, Idali Rocha dos Santos and Sheldon Ornellas Fuly

How has the Brazilian macroeconomic scenario affected RCA Sistemas? Carlos Luiz – One of the reasons that made us

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Does RCA have any idea of developing projects related to social and environmental issues? Carlos Luiz – In the short term, we are going to develop local actions, serving nearby communities, both socially and

environmentally. We have already accomplished some things, but still in an incipient way. Aloízio - We aim to program specific courses for teenagers and young people so that they can become apprentices. We will include internships for training new employees, providing direct access to the labor market.

Within everything we said, what is the importance of winning “The Winner Awards 2021”? Aloízio – I see it as a watershed for the company. A kind of stamp telling us that we are on the right path. I am so grateful. There are several lives dedicated to the RCA project. Carlos Luiz – Based on the award, we would like to create synergy with other entrepreneurs, which will enable us to make a difference in the future of the country. We are extremely happy. rcasistemas.com.br

DESTAQUES

Liane Lisboa and Fabrício da Silva

Making dreams come true

ntreMares throughout its history has always sought for the realization of the dreams of its customers and employees, because it was also born from a dream, but for this story to come true, it took a lot of work and dedication in the face of the challenges that the path posed. This dream awoke in its partners back in 2013, as they worked in the tourism business, seeing that they could deliver more to their customers than the market offered, they decided to create their product. Thus, from an early age, the dream to build EntreMares that we see today was very arduous. Counting on the dedication and sacrifice of the partners that make it up today, nothing was easy, as the doors were not always kept open, but nothing took away from them the desire to see their own business create body and life, and so it happened. Currently, this reality is built by its employees who make our associates’ dreams come true. Today EntreMares’ vision is to 52

consolidate itself as a reference in the Brazilian tourism industry, offering quality products unique to all its associates and achieving national recognition for performing work with excellence and prestige in front of its employees and partners. With over 26 thousand members and expanding throughout the national territory, the company has its headquarters in the city of Curitiba/PR, in the neighborhood Batel it also has a commercial headquarters in the Xaxim district, also in Curitiba. It has a commercial headquarters in Londrina/PR and a commercial headquarters in Campo Grande/MS. And the expansion plans do not stop there, as the company intends to open new branches in the capitals of the states that have more operations, such as Santa Catarina, São Paulo, and Rio de Janeiro. Also focusing on the foreign tourism market, EntreMares aims to provide its associates with abroad travel experiences. It is a huge step for its short time in the tourism

market, however, this dream is the size of the courage that its partners put daily in building their brand and image. Supported by the pillars of human valorization, dedication, evolution, professionalism, exceptional service, satisfaction, sustainability, awareness, inspiration, reference, EntreMares day after day marks its history in the memory and heart of its partners, employees, and associates, establishing itself as one of the best companies in the segment that represents. Its Human Resources is represented by employees who always seek the best for each associate, with hundreds of representatives spread across Brazil to provide the best product in the tourism market and enable the greatest number of people to enjoy the dream of traveling in comfort, tranquility, and safety. In front of the market giants in the same business segment, EntreMares Apart Hotéis e Turismo stands out for its commitment to its associates, guests, and stakeholders. It stands out because they believe in the hundreds of associates who choose every day to dream with EntreMares, for those who daily make this great gear turn, for those who make the EntreMares dream happen. Therefore, today it has been reaping the fruits of the hard work performed by the company’s directors, reaching national highlights in its area of expertise, counting on a vast number of associates and employees who today make up the EntreMares family, who help each day more in the achievement of that big dream. www.entremares.tur.br IBMAGAZINE.ORG

INTERNATIONAL BUSINESS INSTITUTE Cristiano Corrêa Owner Director

Pioneer in photovoltaic solar energy in Brazil

n the market since 2007, Eletropolo is one of the pioneers in solar energy in Brazil and is dedicated to reducing energy consumption and implementing sustainable energy alternatives. The company serves residential, commercial, and industrial customers, aiming to meet the demand for new electrical installations, adaptations to current technical standards, corrective, preventive, and predictive main-

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tenance, also offers electrical, industrial, and commercial technical assistance throughout the national territory. In addition to installing traditional solar generation systems – placed on roofs or in-ground plants, the company from Rio Grande do Sul, from the city of Novo Hamburgo, also supplies chargers for electric vehicles and the creation of so-called solar garages. With branches in Porto Ale-

gre and Xangri-lá (RS), Florianópolis (SC), and in the installation phase of a franchise in Campina Grande (PB), Eletropolo is investing in training professionals. In 2023, it intends to put into operation the Solar Energy Training and Technology Center through a public-private partnership. The idea is to train new professionals in the area of electrical installations, as well as further improve internal processes. “Another benefit of the project concerns the expansion of the network of contacts, strengthening the brand in the market”, emphasizes Cristiano Corrêa, owner-director of Eletropolo. Currently, Eletropolo, in addition to designing solar energy systems, installs photovoltaic systems, supplies electrical material for solar generators and chargers for electric vehicles. The proposal from the beginning was to offer complete solutions that maximize the financial return to customers based on the best performance of equipment, energy efficiency, and alternative generation systems. Even since 2013, it connects the system to the electricity grid, which is permitted under Resolution 482/2012.

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Lemos Santos Advogados

INTERNATIONAL BUSINESS INSTITUTE

Em atividade há 38 anos ininterruptos, servindo, defendendo e orientando as causas justas e inovadoras, com diferencial copiado e festejado, nacional e internacionalmente, nas ações advogadas dentro e fora do País. MATRIZ: Rua São José, 90, sala2104 - Centro/RJ - CEP: 20.010-020 TEL: +55 (21) 2544-0831 / 2544-9184 / 2544-9027 FILIAL: Av. Rio Branco, 571, sala 804 - Centro - Natal/RN - CEP: 59.025-210 TEL: +55 (84) 3302-8728 EMAIL: lemossantos@lemossantos.com.br SITE: www.lemossantos.com.br INSTAGRAM: lemossantosadvogados FACEBOOK: lemossantosadvogados YOUTUBE: lemossantosadvogados ABRIL 2021

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