2015 IBWA Media Kit

2015 IBWA MEDIA PLANNER

ADVERTISE WITH US TO EMPLOY THE BEAUTY OF PRINT THE POWER OF ONLINE

BOTTLED WATER REPORTER | MAY/JUN 2014

BOTTLED WATER REPORTER | APR / MAY 2013

Why Your Kidneys Love Water

BOTTLED WATER REPORTER | MAR/APR 2014

SPECIAL FEATURE

A Match Made in (Television) Heaven?

What You Need to Know

SPECIAL FEATURE: HOD Marketplace

WATER AS THE FOUNDATION FOR WELLNESS

Making a Site Visit Work for You

BUILDING A HEALTHY HYDRATION HABIT

Understanding the Growth of the Bottled Water Market

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Conference Exclusive 2014 ANNUAL BUSINESS CONFERENCE

DALLAS NOVEMBER 10-14

Join Us in Dallas for the IBWA Annual Business Conference and Trade Show Details p.31

BOTTLED WATER REPORTER | SEP/OCT 2014

BOTTLED WATER REPORTER | JUL/AUG 2014

BOTTLED WATER AND POLITICS:

BACK SAFETY:

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ALSO IN THIS ISSUE Reviewing Chatting With FSMA’s Safe Food Co-Eds About Transportation Rule Bottled Water

W W W. B O T T L E D W AT E R . O R G

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ALSO IN THIS ISSUE How the New What You Can ENERGY STAR Do To Promote Standard Affects Bottled Water Water Coolers

W W W. B O T T L E D W AT E R . O R G

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ALSO IN THIS ISSUE Why Be Active How to Win When FSMA’s Food in Politics Consumers’ Defense Plan Hearts and Minds Affects You

W W W. B O T T L E D W AT E R . O R G

Why Water Use Benchmarking Is Important

W W W. B O T T L E D W AT E R . O R G

W W W. B O T T L E D W AT E R . O R G

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ALSO IN THIS ISSUE How to Be a When Bottled Good Citizen Water Facts Lobbyist Are Enough

IN 2013,

2014 IBW A Buyers Guide Insi’ de (p.23)

BOTTLED WATER VOLUME ACHIEVED AN UNPRECEDENTED HIGH:

EXCEEDING 10 BILLION GALLONS

HOW TO CRAFT THE 21st CENTURY

WORKFORCE

New Heights Reached in 2013

SPARKLING WATER

HELD A SMALL SHARE OF BOTTLED WATER VOLUME IN 2013,

BUT THE SEGMENT GREW AT A RATE FASTER THAN ANY OTHER TYPE

BOTTLED WATER HAS REALIZED

ITS PROMINENCE BY ENTICING HEALTH-CONSCIOUS CONSUMERS

AWAY FROM OTHER PACKAGED BEVERAGES

BOTTLED WATER 2013:

2013

IBWA BUYERS’ GUIDE A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION

SUSTAINING VITALITY

THE HOME AND OFFICE DELIVERY ISSUE Best Practices of HOD Companies—Large and Small Technology: An HOD Distribution Advantage A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION

U.S. AND INTERNATIONAL DEVELOPMENTS AND STATISTICS

HOW YOU CAN EDUCATE CONSUMERS USING SOCIAL MEDIA THE HEALTHY HYDRATION ISSUE

WATER F R LIFE A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION

PLASTIC BOTTLED WATER PACKAGING IS PREFERRED

UPPED THEIR IN 2013,AMERICANS ANNUAL CONSUMPTION

BY MORE THAN 10 GALLONS— FROM 21.6 GALLONS PER PERSON IN 2003 TO

OVER GLASS IN ALMOST EVERY COUNTRY

IN 2013, THE SOFT DRINK CATEGORY SUFFERED ITS NINTH CONSECUTIVE YEAR OF VOLUME REDUCTION

HOD VOLUME INCREASED BY 1.7 PERCENT

AGGRESSIVE PRICING, ESPECIALLY IN THE RETAIL PET SEGMENT, MADE

BOTTLED WATER MORE AND MORE AFFORDABLE FOR CONSUMERS

★

★

32 GALLONS

10 YEARS LATER

CONSUMER THIRST FOR BOTTLED WATER LOOKS POISED TO PERSIST IN THE YEARS AHEAD

A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION

Manage Your Online Reputation In 5 Easy Steps How the Bottled Water Quality Information Act Helps Us All Why Water Needs a Seat at the Dietary Guidelines Table A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION

IBWA: THE VOICE OF THE BOTTLED WATER INDUSTRY The International Bottled Water Association (IBWA) is the authoritative voice on all issues concerning the bottled water industry and the leading resource for bottled water information and facts. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors, and suppliers. IBWA works with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high-quality bottled water products.

Since 1961, IBWA’s bimonthly magazine Bottled Water Reporter has been delivering to its readers bottled water industry-specific articles that educate and inspire. Bottled Water Reporter is the only trade magazine in the United States that exclusively targets the bottled water industry. That means when you advertise in Bottled Water Reporter your products and services are seen by the buyers and decision makers in the bottled water industry.

IBWA also offers e-advertising on its revised Online Buyers’ Guide (www.bottledwater.org/buyersguide) and its weekly e-newsletter, IBWA News Splash.

Bottled Water Achieves Unprecedented Growth

Thirst for Bottled Water

The U.S. bottled water market reached new heights in 2013,

Changes in per capita consumption of bottled water indicate

when volume exceeded 10 billion gallons for the first time.

enthusiasm for a product that consumers regard as a healthful

Already the second largest beverage category by volume, bottled

alternative to other beverages. Americans upped their annual

water once again demonstrated its growth tendencies. The

consumption by more than 10 gallons from 21.6 gallons per

bottled water industry saw growth in 2012, the strongest it

person in 2003 to 32 gallons 10 years later. During that same

had been in five years, and 2013 saw another strong advance.

period, per capita consumption of carbonated soft drinks dropped

Continued growth is expected going forward, as economic

by almost a dozen gallons. Per capita consumption of other major

conditions grow increasingly favorable.

beverage categories, like milk and fruit beverages, also declined.

U.S. BOTTLED WATER MARKET Per Capita Consumption 2003 – 2013

U.S. BOTTLED WATER MARKET Volume and Producer Revenues 2011– 2013

Year

Millions of Annual Millions of Gallons % Change Dollars

Annual % Change

2011

9,107.4

4.0%

$11,072.4

3.6%

2012

9,674.3

6.2%

$11,815.9

6.7%

2013

10,130.3

4.7%

$12,286.7

4.0%

Source: Beverage Marketing Corporation Copyright ©2014 by Beverage Marketing Corporation

Gallons Year Per Capita

Annual % Change

2010

28.3

2.6%

2011

29.2

3.2%

2012

30.8

5.3%

2013

32.0

4.0%

Source: Beverage Marketing Corporation Copyright ©2014 by Beverage Marketing Corporation

WHERE TO ADVERTISE?

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Bottled Water Reporter Magazine

Bottled Water Reporter By the Numbers •

• Mailed directly to IBWA members and nonmember subscribers.

respondents consider Bottled Water Reporter the best source of information about the bottled water industry.

• Covers industry trends, issues, and innovations.

TAKE CHARGEt RF ZWUR9

PNLIE

• Mailed six times a year to a circulation of 2,000—with a pass along rate of 3.5.

• Published online at www. bottledwater.org/newsroom/ bottled-water-reporter and www.bottledwatermatters.com.

REPUTATION

• Printed as an 8.5” x 11”, full-color, glossy-stock magazine.

•

RE8UTaTIYNV I

5

EfOY STEPO

92% of survey

Word-of-mouth recommendations on the Internet, both good and bad, have the potential to go viral, elevating—or harming—your business. Research has shown that what people say about your business online has a direct impact on your bottom line. For example, the star ratings that consumers can anonymously provide on the Internet can drive your revenue up or down, according to new research published by the Harvard Business School. In Reviews, Reputation, and Revenue: The Case of Yelp.com, author Michael Luca notes that a one star rating increase on the review website Yelp will lead to a 5 to 9 percent increase in revenue.

•

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WWW.BOTTLEDWATER.ORG

SEP/OCT 2014

HYDRATION NATION

Americans Drink Up!

• Bonus distributions occur three times a year at IBWA’s Annual Business Meeting and Trade Show, the IBWA Winter Board and Committees Meeting, and the IBWA June Board and Committees Meeting.

Drink Up—the collaboration between the Partnership for a Healthier America (PHA) and PHA Honorary Chair Michelle Obama, which IBWA has been an active supporter of since its September 2013 launch—continues to encourage consumers to drink more water more often.

Last December, Drink Up hosted its first Twitter chat with Sam Kass from Let’s Move!, New York Mets outfielder Curtis Granderson, and many Drink Up supporters—including IBWA. The chat focused on the health benefits of drinking water and the importance of staying hydrated, especially during the winter months.

For 2014, Drink Up has many exciting events planned. Last February, the campaign participated in two high energy promotions: Sweaty Saturday, 6

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WWW.BOTTLEDWATER.ORG

which brought together New York City’s finest fitness studios, health brands, and wellness experts to offer nutritional advice, and the kickoff of Taking Back the Streets, a year-long celebration of street art in honor of Drink Up. WAT-AHH!, a kid-focused bottled water brand, launched Taking Back the Streets as a national art campaign that intends to reclaim the space where kids live by replacing the information and visual stimulation that bombards them every day with new messages about healthy hydration.

From March 12-14, the PHA will hold its “Building a Healthier Future Summit,” a gathering for leaders working to end childhood obesity.

This event provides business and industry representatives the

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19

opportunity to network with their nonprofit, academic, and government counterparts and discuss “actionable solutions that will help to make the healthy choice the easy choice.”

(PHA is offering IBWA members a 15 percent discount to attend the Summit. To register, visit, ahealthieramerica.org/summit/ registration, select “Attendee” under registration type, and then choose the “Trade Association Registrant” option and enter “IBWATADISC1”.)

In addition, Drink Up merchandise is now available online via a new Amazon store launched by the PHA. This store will carry Drink Up logo glasses, as spotted in the Oval Office (see photo at left), water bottles, filters, bottled water, and other products sold by more than a dozen Drink Up supporters. A portion of all proceeds will go towards supporting the PHA and its Drink Up initiative. To purchase, go to http:// astore.amazon.com/yoarwhyodr0b-20.

If you are promoting healthy hydration on your company’s social media platforms (and you should be) and looking for examples of healthy hydration messages to share, type #URH2O or #DrinkH2O in the search field on Twitter.com and review the other posted tweets. IBWA members can also email water@ahealthieramerica.org to learn how to become a supporter of the Drink Up initiative.

FACEBOOK

•

ONLINE HYDRATION Have you liked IBWA’s healthy hydration page–Hydration.

Health. Happiness.–on Facebook yet? This account takes a lighthearted approach to promoting the benefits of drinking water and staying well hydrated. Check it out: www.facebook.com/ hydration.health.happiness.

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71% note they are

responsible for researching/evaluating vendors/products.

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58% state they have

visited an advertiser’s website.

•

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69% note their job

function/title as management executive or higher.

WATER NOTES 18

96% consider Bottled Water Reporter relevant to their jobs.

86% consider

Bottled Water Reporter “must reading.”

By Jill Culora

Cyberspace can be a vast and complex wilderness of unfamiliar spaces where current and prospective customers have opportunities to read nice or not-so-nice comments about your business. Thankfully, managers and business owners can learn how to take advantage of a new and growing field called online reputation management (ORM) to help ensure their companies are seen in a positive light on the Internet.

•

62

Source: Bottled Water Reporter Readership Survey

IBWA Members Receive a

30%

2015 Bottled Water Reporter Editorial Calendar

Discount!

ISSUE

THEME

DATES

January/February A review of the environmental and sustainability issues affecting the bottled water industry.

Environmental Sustainability Suggested Advertisers: recycling/sustainability resources management companies, plastics providers, market analysis firms, glass product providers, plastic packaging design companies, packaging equipment suppliers, research and development firms

Ad Close: 11/10/14 Art Due: 11/12/14

March/April An examination of how healthy hydration benefits the body and best practices for communicating that information to consumers.

Healthy Hydration Suggested Advertisers: nutritionists, nutritional/wellness organizations, health industries, fitness organizations, label providers/ services, industry consultants, packaging design companies, marketing/brand development companies

Ad Close: 1/16/15 Art Due: 1/23/15

May/June A look at issues and trends in home and office delivery.

Products featured include those that make life easier for the HOD employee.

Home and Office Delivery Suggested Advertisers: truck sales, fleet management suppliers, bulk water sellers, uniform cleaners, coffee service equipment, handtruck/rack providers, insurance companies, used equipment vendors, route navigation systems providers

Ad Close: 3/9/15 Art Due: 3/16/15

July/August Includes 2013 bottled water statistics and a comprehensive listing of bottled water suppliers by company name, products, and more.

Buyers’ Guide Suggested Advertisers: IBWA supplier members, bottled water product vendors, industry consultants, market assessment/ research companies

Ad Close: 5/11/15 Art Due: 5/18/15

September/October A look at the latest marketing trends and management practices. Preconference Supplement includes a complete guide to the full conference schedule, educational program guide, exhibitor listings, and more.

Marketing/Management with Special IBWA/NAMA Conference Supplement Suggested Advertisers: IBWA conference exhibitors, advertising/promotional companies, marketing firms, consultants, smartphone companies, training facilities

Ad Close: 7/11/15 Art Due: 7/14/15

November/December Uncovering the latest trends in packaging, business innovations, and recycling issues.

Packaging/Innovation Suggested Advertisers: Providers of blow molding equipment, bottle handling equipment, preforms, resins, closures, coffee, industry innovation award winners, and recycling facilities

Ad Close: 9/11/15 Art Due: 9/14/15

2015 IBWA E-Advertising Opportunities IBWA Online Buyers’ Guide

IBWA News Splash E-Newsletter

Bottlers want to develop business relationships with organizations they can trust. When looking for trustworthy vendors who are experts in allthings-bottled-water, bottlers know they can turn to the IBWA supplier members listed in the IBWA Online Buyers' Guide.

Make your company stand out from the competition by advertising in the IBWA Online Buyers' Guide—one of the top 10 pages viewed on the IBWA website.

See more at www.bottledwater.org/buyersguide.

Each week, IBWA sends to every IBWA member the association's e-newsletter, IBWA News Splash.

Each issue provides vital technical, government relations, public affairs, IBWA conference, environmental sustainability, and industry news to IBWA members. When you advertise in the weekly IBWA News Splash e-newsletter, your company news is delivered directly to the inbox of bottled water industry decision makers!

Advertise With IBWA To advertise, contact: Stephanie Schaefer IBWA’s Advertising Account Manager stephanie@bottledwater.org 817.719.6197 Don't forget to ask about Bundle Packages! Get more return on your investment by advertising in two or more IBWA products.

Join IBWA

IBWA members receive a 30 percent discount on association advertising opportunities. IBWA has three major membership types: bottler, supplier, and distributor. IBWA also has an affiliate program, for companies exploring the bottled water industry, and a candidate bottler program, for companies just beginning to bottle water, are also available.

To find out more about IBWA membership, visit www.bottledwater.org/membership or contact the IBWA Membership Department at 703.683.5213, ext. 115.

FOR OFFICE USE ONLY:

!

Date Form Rec'd______________________________________ Date Payment Rec'd___________________________________ Invoice Number:______________________________________ Check #:___________________________________________ CC Approval #:_______________________________________

Company Name ______________________________________________________________________________ Contact Name ______________________________________________________________________________ Mailing Address _____________________________________________________________________________ City _______________________________________ State _________________________ Zip ______________ Phone _____________________ Fax ____________________ Email _________________________________ Signature _________________________________________________________ Date ___________________

Bottled Water Reporter Advertising Rates Please check ad size requested. Final trim size of BWR magazine is 8 ½”w x 11”h.

Ad Size

Color Nonmember Rate

Color IBWA Member Rate

B&W Nonmember Rate

B&W IBWA Member Rate

1x

3x

1x

3x

1x

3x

1x

3x

Quarter page 4.45w x 4.75h

2,020

1,978

1,950

1,414

1,385

1,365

783

735

708

551

515

496

Half page horizontal 6.75w x 4.75h

2,578

2,518

2,443

1,805

1,763

1,710

1,343

1,282

1,201

940

897

841

Full page 8.375w x 10.875h (8.625w x 11.125h w/ bleed)

3,348

3,240

3,138

2,344

2,268

2,197

n/a

n/a

Double-page spread 16.75w x 10.875h 4,927 (17w x 11.125h w/ bleed)

4,745

4,550

2,858

2,763

2,660

n/a

n/a

Inside front cover 8.375w x 10.875h (8.625w x 11.125h w/ bleed)

4,083

3,948

3,800

3,025

2,925

2,815

n/a

n/a

Inside back cover 8.375w x 10.875h (8.625w x 11.125h w/ bleed)

4,083

3,948

3,800

2,858

2,763

2,660

n/a

n/a

Outside back cover 8.63w x 8.5h (8.625w x 9.125h w/ bleed)

4,401

4,232

4,083

3,081

2,962

2,858

n/a

n/a

6x

6x

6x

Classified Ads: Basic Rate $2/per word. IBWA Member Rate is $1/per word.

Outsert rates (1 or more pages/CD-ROM/Postcard): Available upon request.

Artwork details: PDF files only accepted (300 dpi or higher, all fonts embedded).

Email artwork directly or via Hightail (www.hightail.com) to: stephanie@bottledwater.org.

6x

Position

Nonmember Rate

Member Rate

�Leaderboard Banner 728x90

�$3,645

�$2,700

�Square 250x250

$1,674

�$1,240

2015 e-News Splash Monthly Rate (mailed out weekly to entire membership) Position

Nonmember Rate

Member Rate

�Square 160x160 (linked to website or email address)

$750 p/month

�� $650 p/month

PAYMENT Total order amount: _____________________ � Check number _____________________ (Made payable to the International Bottled Water Association) Mail checks to the following: Sabrina Hicks IBWA 1700 Diagonal Road Suite 650 Alexandria, VA 22314 Credit Card (Card will be charged upon receipt of contract.)

Circle ONE: Visa, Mastercard, Discover, American Express

Card # __ __ __ __ - __ __ __ __ - __ __ __ __ - __ __ __ __ Exp Date __ __ / __ __

Name on Card ____________________________________________

Signature of Cardholder _____________________________________________ SEND INVOICE (All invoices are due on a Net 30)

CONTACT US OR FAX THIS FORM TODAY! Stephanie Schaefer Advertising Account Manager P. 817.719.6197 F. 703.683.4074 stephanie@bottledwater.org

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2015 Online Buyers’ Guide Annual Rates