BWR 2017 IBWA MEDIA PLANNER
WE'RE NO.1 IN 2017, BOTTLED WATER WILL OUTPACE SOFT DRINKS AS THE NO. 1 PACKAGED BEVERAGE IN THE UNITED STATES. Now is the time to ensure your business is a part of that success—now is the time to plan your advertising campaign with the International Bottled Water Association, the authoritative voice on all issues concerning the bottled water industry.
JOIN OUR TEAM
BE A PART OF THE BOTTLED WATER INDUSTRY’S HISTORIC SUCCESS 2015 VOLUME SHARE OF STOMACH BY U.S. BEVERAGE SEGMENT
It’s a very exciting time for the bottled water industry. Beverage Marketing Corporation (BMC) research predicts that bottled water will be the No. 1 packaged beverage by volume by early 2017.
12.6% TAP/OTHERS
That means the healthy hydration movement shows no signs of slowing down—and that’s great news for those of us who work hard to ensure the safety and quality of bottled water products. But, it is even better news for consumers—because it shows they are making healthy hydration choices daily.
0.8% VALUE-ADDED 1.0% WATER ENERGY DRINKS 2.2% WINE/SPIRITS
20.4% CARBONATED SOFT DRINKS
2.4% SPORTS BEVERAGES 5.0% FRUIT BEVERAGES
Choosing to advertise in one or more of IBWA’s offered publications—Bottled Water Reporter (BWR) bimonthly magazine, IBWA News Splash weekly e-newsletter, and the Online Buyers’ Guide—means your products and services are seen by the buyers and decision makers in the bottled water industry.
19.0% BOTTLED WATER
6.1% TEA 9.2% MILK
10.8% COFFEE 10.4% BEER
Source: Beverage Marketing Corporation
UNPRECEDENTED INDUSTRY GROWTH SHOWS NO SIGNS OF SLOWING DOWN
Reflecting a clear trend of consumers increasingly choosing healthy, convenient, zerocalorie bottled water, BMC’s latest available statistics show that by 2015, bottled water had achieved a new volume record—almost 3 billion gallons higher than it had been in 2007. Soft drinks, on the other hand, underwent their eleventh consecutive year of volume reductions in 2015. Bottled water sales increased by 8.9 percent in 2015, and now total $14.2 billion (wholesale). In 2015, total U.S. bottled water consumption grew by 7.9 percent to 11.7 billion gallons, up from 10.87 billion gallons in 2014. In addition, per-capita consumption is up 7.1 percent in 2015, with every person in America drinking an average of 36.5 gallons of bottled water last year.
U.S. BOTTLED WATER MARKET
Volume and Producer Revenues | 2013 – 2015
$15,000
11,738.70
Millions of Dollars
10,874.80
10,131.30
MILLIONS OF GALLONS
MILLIONS OF GALLONS
MILLIONS OF GALLONS
$14,237.10
$10,000 $13,070.00 $12,286.70
$5,000
2013
2014
2015
Source: Beverage Marketing Corporation | Copyright © 2016 by Beverage Marketing Corporation
| Copyright © 2016 Beverage Marketing Corporation
IBWA: THE VOICE OF THE BOTTLED WATER INDUSTRY IBWA is the authoritative voice on all issues concerning the bottled water industry and the leading resource for bottled water information and facts. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors, and suppliers. IBWA works with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high-quality bottled water products. IBWA’s Mission Statement: “To serve IBWA members and the public by championing bottled water as an important choice for healthy hydration and lifestyle, and promoting an environmentally responsible and sustainable industry.” For more, visit www.bottledwater.org.
YOUR IBWA ADVERTISING OPTIONS
BWR
IBWA’s bimonthly magazine, Bottled Water Reporter (BWR), is the only trade magazine in the United States that exclusively targets the bottled water industry. IBWA has proudly been offering digital editions of its magazine online since 2009. Issues are mailed directly to IBWA members and nonmember subscribers six times a year, and are printed on 8.5”x11”, full-color, glossy stock pages. Bonus distributions occur during the IBWA Annual Business Conference and Trade Show and the IBWA June Board of Directors and Committee Meetings. Review past issues at www.bottledwater.org/newsroom/bottled-water-reporter. Each week, IBWA sends to every IBWA member the association's e-newsletter, IBWA News Splash. Each issue provides vital technical, government relations, communications, education, environmental sustainability, and industry news. By advertising in the weekly IBWA News Splash e-newsletter, you ensure that your company news is delivered directly to the email in-boxes of bottled water industry decision makers! News Splash is an ideal place to promote products and services. Ads are hyperlinked to the website or email address of your choice. Bottlers and distributors don’t want to waste time conducting research on suppliers that don’t understand the bottled water industry. That’s why they turn to IBWA’s Online Buyers’ Guide—because the vendors listed here are experts in all-things-bottled-water. Want your company stand out from the competition? Purchase a banner ad that will be placed at the top of the IBWA Online Buyers' Guide. Check out IBWA’s IBWA searchable Online Buyers’ Guide at www.bottledwater.org/buyersguide. M
embers Receive a
30% Discount!
2017 Bottled Water Reporter Editorial Calendar ISSUE
THEME
DATES
January/February An examination of how healthy hydration benefits the body and best practices for communicating that information to consumers.
Healthy Hydration Suggested Advertisers: nutritionists, nutritional/wellness organizations, health industries, fitness organizations, label providers/ services, industry consultants, packaging design companies, marketing/brand development companies
Ad Close: 11/08/16 Art Due: 11/11/16
March/April A review of the environmental and sustainability issues affecting the bottled water industry.
Environmental Sustainability Suggested Advertisers: recycling/sustainability resources management companies, plastics providers, market analysis firms, glass product providers, plastic packaging design companies, packaging equipment suppliers, research and development firms
Ad Close: 01/15/17 Art Due: 01/21/17
May/June A look at issues and trends in home and office delivery. Products featured include those that make life easier for the HOD employee.
Home and Office Delivery Suggested Advertisers: truck sales, fleet management suppliers, bulk water sellers, uniform cleaners, coffee service equipment, handtruck/rack providers, insurance companies, used equipment vendors, route navigation systems providers
Ad Close: 03/10/17 Art Due: 03/17/17
July/August Includes 2016 bottled water statistics and a comprehensive listing of bottled water suppliers by company name, products, and more.
Buyers’ Guide Suggested Advertisers: IBWA supplier members, bottled water product vendors, industry consultants, market assessment/ research companies
Ad Close: 05/12/17 Art Due: 05/16/17
September/October A look at the latest marketing trends and management practices. Preconference Supplement includes a complete guide to the full conference schedule, educational program guide, exhibitor listings, and more.
Marketing/Management with Special IBWA/NAMA Conference Supplement Suggested Advertisers: IBWA conference exhibitors, advertising/promotional companies, marketing firms, consultants, smartphone companies, training facilities
Ad Close: 07/11/17 Art Due: 07/14/17
November/December Uncovering the latest trends in packaging, business innovations, and recycling issues.
Packaging/Innovation Suggested Advertisers: Providers of blow molding equipment, bottle handling equipment, preforms, resins, closures, coffee, industry innovation award winners, and recycling facilities
Ad Close: 09/12/17 Art Due: 09/15/17
Wonder Who Reads BWR Digital Editions?
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Advertise With IBWA To advertise, contact: Stephanie Schaefer IBWA’s Advertising Account Manager stephanie@bottledwater.org 817.719.6197 Don't forget to ask about Bundle Packages! Get more return on your investment by advertising in two or more IBWA products.
Join IBWA
Why the 2016 Elections Matter
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IBWA’s 2015 Annual Business Conference In Pictures Meet Joe Bell: IBWA’s 2016 Chairman
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How to Create a What You Hearts-and-Minds Need to Know PR Campaign About FSMA
REPORTER | JAN/FEB 2016
IBWA members receive a 30 percent discount on association advertising opportunities. IBWA has three major membership types: bottler, supplier, and distributor. IBWA also has an affiliate program, for companies exploring the bottled water industry, and a candidate bottler program, for companies just beginning to bottle water. To find out more about IBWA membership, visit www.bottledwater.org/membership or contact the IBWA Membership Department at 703.683.5213, ext. 115.
FOR OFFICE USE ONLY: Date Form Rec'd______________________________________ Date Payment Rec'd___________________________________ Invoice Number:______________________________________ Check #:___________________________________________ CC Approval #:_______________________________________
Company Name ______________________________________________________________________________ Contact Name ______________________________________________________________________________ Mailing Address _____________________________________________________________________________ City _______________________________________ State _________________________ Zip ______________ Phone _____________________ Fax ____________________ Email _________________________________ Signature _________________________________________________________ Date ___________________
Bottled Water Reporter Advertising Rates Please check ad size requested. Final trim size of BWR magazine is 8 ½”w x 11”h. Ad Size
Color Nonmember Rate
Color IBWA Member Rate
B&W Nonmember Rate
B&W IBWA Member Rate
1x
3x
1x
3x
1x
3x
1x
3x
Quarter page 4.45w x 4.75h
2,020
1,978
1,950
1,414
1,385
1,365
783
735
708
551
515
496
Half page horizontal 6.75w x 4.75h
2,578
2,518
2,443
1,805
1,763
1,710
1,343
1,282
1,201
940
897
841
Full page 8.375w x 10.875h (8.625w x 11.125h w/ bleed)
3,348
3,240
3,138
2,344
2,268
2,197
n/a
n/a
Double-page spread 16.75w x 10.875h 4,927 (17w x 11.125h w/ bleed)
4,745
4,550
2,858
2,763
2,660
n/a
n/a
Inside front cover 8.375w x 10.875h (8.625w x 11.125h w/ bleed)
4,083
3,948
3,800
3,025
2,925
2,815
n/a
n/a
Inside back cover 8.375w x 10.875h (8.625w x 11.125h w/ bleed)
4,083
3,948
3,800
2,858
2,763
2,660
n/a
n/a
Outside back cover 8.63w x 8.5h (8.625w x 9.125h w/ bleed)
4,401
4,232
4,083
3,081
2,962
2,858
n/a
n/a
6x
6x
6x
Classified Ads: Basic Rate $2/per word. IBWA Member Rate is $1/per word. Outsert rates (1 or more pages/CD-ROM/Postcard): Available upon request. Artwork details: PDF files only accepted (300 dpi or higher, all fonts embedded). Email artwork directly or via Hightail (www.hightail.com) to: stephanie@bottledwater.org.
6x
Position
Nonmember Rate
Member Rate
�Leaderboard Banner 728x90
�$3,645
�$2,700
�Square 250x250
$1,674
�$1,240
2017 e-News Splash Monthly Rate (mailed out weekly to entire membership) Position
Nonmember Rate
Member Rate
�Square 160x160 (linked to website or email address)
$750 p/month
�� $650 p/month
PAYMENT Total order amount: _____________________ � Check number _____________________ (Made payable to the International Bottled Water Association) Mail checks to the following: Sabrina Hicks IBWA 1700 Diagonal Road Suite 650 Alexandria, VA 22314 Credit Card (Card will be charged upon receipt of contract.)
Circle ONE: Visa, Mastercard, Discover, American Express
Card # __ __ __ __ - __ __ __ __ - __ __ __ __ - __ __ __ __ Exp Date __ __ / __ __
Name on Card ____________________________________________
Signature of Cardholder _____________________________________________ MAIL INVOICE EMAIL INVOICE
All invoices are due on a Net 30.
CONTACT US OR FAX THIS FORM TODAY! Stephanie Schaefer Advertising Account Manager P. 817.719.6197 F. 703.683.4074 stephanie@bottledwater.org
!
2017 Online Buyers’ Guide Annual Rates