IC2012 IDENTITY GUIDELINES simple & clear
AIESEC International Congress 2012 Moscow | Russia
IDENTITY GUIDELINES This is a simple guide to how the IC2012 is represented visually. Beneath you will ďŹ nd information about logo, colors, fonts, key visual elements and how to use them. And keep in mind Details the Devil
OUR LOGO
our logo represents the complex 3 platform IC2012 concept and needs to be treated nicely with considering following speciďŹ cs
The common version of the logo, uniting all of the events and platforms is represented in 3 forms: horizontal or short. Short logo as well is used to refer to multi- platform nature of IC.
Make sure: - the logo is not stretched, overlaped with text, used in good resolution - use the 2nd version for the other platforms, if needed add the descriptor as in the original version - The common version of the logo, uniting all of the events and platforms is repre- sented in 3 forms: horizontal or short. Short logo as well is used to refer to multi- platform nature of IC.
OUR TYPEFACE
we use Open Sans font family for all the documents and messages related to IC2012 and we use other fonts for special occasion messages and headings, mainly for decoration purposes
Aa Aa AA Aa
The standart text typeface is Open Sans Light, slightly grey (25% grey or R78 G79 B81) Size 11 Tracking -25 Leading 12
All subheadings are preferrably match the heading color and standartly logoblue Open Sans Regular Size 14 Tracking -25 Leading 14
All the headings for the of- ďŹ cial use must be written in capital, using one of 3 oďŹƒcial logo colors Open Sans Bold Size 36 Tracking -25
Other fonts are acceptable for decorative purposes as well as highlighting the outmost. Use the Pacifico font as a preferrable one
OUR COLORS
There are 3 main colors that stand for 3 platforms of the IC2012 in Russia and are mainly used for headings and infor- mational blocks.
Blue (stands for AIESEC International Congress) R0 G172 B237 Light blues is 70% opacity
Yellow (stands for Global Youth Voice Conference) R255 G205 B0 Light yellow is 70% opacity
Scarlet (stands for AIESEC Alumni International Meeting) R236 G19 B90 Light scarlet is 70% opacity
The variation of thvese colors and shades can be used either when referred to any of 3 platforms or for general IC2012 documentation as headlines, headings, colontitles, and other elements. As well you can use shade variation for contrast: Light Blue (R65 G93 B242) Light Yellow (R255 G220 B78) or Light Scarlet (R242 G78 B129).
IC DESIGN ELEMENTS The key to the brand perception of IC2012 in Russia is the identity which accompanies every visual material and reached by attention to the details
Use the basic element - polyhedron from the logo at the top or bottom of the document, page or picture. Do not overlay it with other pattern, watch out for text to be at least 2 cm above or below. You don’t have to use the whole logo - you can just use the element to refer to the IC
Natural geometry of the logo can be as well used as an element of design, saving if not the shape, but the facets princip.
The examples above are taken from internal promo, partner’s posts & official “100 Days Till Congress booklet”
The examples above is the official IC booklet & twitter page design
TEMPLATES
To stick to the brand you can always rely on the pre-designed templates, which demonstrate the above descrided Blue for AIESEC International Congress
Bold | CAPITAL
Bold | CAPITAL subheading in bold
Open Sans Condenced Light Baskerville Typeface
With the design element used no logo required Bottom colontitle OďŹƒcial letter example
Web invitattion The color of the invitation and design element used is determind by the event
Proposal & Standart presentattion
EVENTS: GV
As IC being a complex occasion, with different events (internal as much as external), some of them bear identics corresponding, but individual
Ethnic mandala The original IC logo shape, bearing GV identity colors Design elements
ФЕСТИВАЛЬ
Аа
Neucha Regular typeface
Aa
Open Sans font family
Фестиваль культур
Международный конгресс AIESEC
культур
Global Village AIESEC International Congress 2012
EVENTS: SYMPOSIUM As IC being a complex occasion, with different events (internal as much as external), some of them bear identics corresponding, but individual
Symposium
Симпозиум
WOrld AFTER 2020
МИР ПОСЛЕ 2020
64th AIESEC International Congress | Moscow, Russia
в рамках 64го Международного конгресса AIESEC
Симпозиум
МИР ПОСЛЕ 2020
в рамках 64го Международного конгресса AIESEC