Reflections on Multi-disciplinary emergence Seoul and Beijing
Design Council Design Asia Trip April 10 - 18th 2010 Dr Alison Prendiville, Deputy Director of C4D LCC, University of the Arts
Multi-disciplinary Design Network Event 25th June 2010 Design Council
Seoul South Korea / Beijing China Asia Multi-disciplinary Design Network April 10-18th 2010
Driver of Global Technology - technology to drive change
Acknowledgement of Cultural Heritage and a newcomer to Design Education
Universities and Companies
SEOUL SOUTH KOREA
BEIJING CHINA
• SADI (Samsung Art and Design Institute)
• Tsinghua University Academy of Fine Arts & Design
• CDR Associates
• Lenovo
• KIDP (Korea Institute of Design Promotion)
• UAL alumni - Kappa
• Seoul National University College of Fine Arts, Faculty of Crafts and Design
• LKK Design
• D’strict Design Studio • KAIST (Korea Advanced Institute of Science and Technology) • SKK Telecom • Hong IK University
• Central Academy of Fine Arts (CAFA)
Policy - Government 21st Century Korea Design Declaration - ‘Creative Korea by Design’
Korean Government
Humanities
Science & Technology Translator
Design Leaders for creativity Industrial and Economic worth
Driver for change
Competitive Advantange for the 21st Century
Government Funding
Hong IK University • 35,000 students on 3 campuses with design being the biggest school •Train the next generation in creativity, green technology, and information technology •Supported by a 2 years masters programme with industry sponsored projects •Move to Dongdaemum - fashion centre of South Korea
Industry Funding
SADI • Wholly funded by Samsung • Institution is governed by the needs and requirements of the company • College does have the opportunity to work with other organisations • 30% of students at SADI go on to work at Samsung •LG, Baskings 31 Robbins, Escada and the Seoul Museum of Modern Art
Internationalization & Value of Network
Internationalization International lecture programme as part of the curriculum Dan Boyarski, Enzio Manzini, Billl Mogridge
Conferences Creativity through Convergence
International Design Culture Conference IDCC 2008
Publications Social Innovation
Asia Design Journal March 2010
Creative Convergence Asia Design Journal June 2009
Inter-disciplinarity Internationalization
Arts & Humanity • art • music • literature • culture
Social Science • politics • system • environment
Information Art & Design Department
DESIGN
Innovation Economics • marketing • economics • management
Convergence
Technology • manufacture • material • new technology Interdisciplinary
Inter-disciplinarity Internationalization
Arts & Humanity • art • music • literature • culture
Social Science • politics • system • environment
Creative Industry
DESIGN
Digital Content Convergence
Innovation Economics • marketing • economics • management
Technology • manufacture • material • new technology
Information Industry
Culture Industry
Interdisciplinary
Curriculum & Structure • Both countries are very hierarchical • Teaching ratio at SADI 15:1 • 60% of students at SADI are 2nd degree mature students • SADI 30 hours of taught teaching with 60 hours of assignments per week • Korean Universities are heavily oversubscribed • Transform China into Design China • Design is the third most popular subject in China after computer science at number 2 and English at number 1 • Design is not treated as a soft subject
Emerging Design Issues
Sustainability
Social Innovation
Thank you