SADI ROUND 2012
Bukchon : Discover Bukchon and make your own treasures.
SADI + LCC :Team 6 Jihye A | Ginny Wu Yoonkyung Kang | Bola Lee Dahyun Lee | Sunghoon Kim Bukchon
SADI ROUND 2012 : team 6
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f re eas vi ib ew ili ty
Concept Tool
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Define
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(The design process-The ‘double diamond’ design process model)
Bukchon
SADI ROUND 2012 : team 6
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Observing & Experiencing :day 1 at the Anguk Station
Bukchon
SADI ROUND 2012 : team 6
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Observing & Experiencing at the tourist information +too many versions of Bukchon’s map +unkind staff +lots of information but no promotions
Bukchon
SADI ROUND 2012 : team 6
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Observing & Experiencing Maps +hard to recognize +too complicated +no indication of time +too many different versions
Bukchon
SADI ROUND 2012 : team 6
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Observing & Experiencing Wandering Bukchon without information +was wrong route BUT JOYFUL +unexpected & surprising scenarios/ happenings
Bukchon
SADI ROUND 2012 : team 6
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Observing & Experiencing Wandering Bukchon without information +was wrong route BUT JOYFUL +unexpected & surprising scenarios/ happenings
Bukchon
SADI ROUND 2012 : team 6
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Observing & Experiencing :day 2 Wandering Bukchon with mobile device (route guide) +tried to follow the route that the device recommended +the equipment was hard to operate +GPS was not working +in the sunshine it was hard to see the screen +didn’t appreciate the environment
Bukchon
SADI ROUND 2012 : team 6
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Observing & Experiencing Tourist Interview +wanted to know about workshop information & length of time + hard to recognize specific locations + no information about Han-ok Village +no story telling +want to experience Korean culture
Bukchon
SADI ROUND 2012 : team 6
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Observing & Experiencing :day 3 Wandering Bukchon with Alison & Cordula +found some special and historical symbols +no specific route
Bukchon
SADI ROUND 2012 : team 6
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Observing & Experiencing :day 3 Wandering Bukchon with Alison & Cordula +found some special and historical symbols +no specific route
Bukchon
SADI ROUND 2012 : team 6
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Desk Research survey
Purpose of visiting Bukchon for foreigners
21.2 % 47.7 %
15.2 % 10.6 %
To see the Korean traditional architecture
47.7 %
To see the cultural heritage of Bukchon
21.2 %
Recommended by friends or family
15.2 %
Other
10.6 %
To experience traditional cultural program
5.5 %
5.5 %
from a report <Cultural and Touring Program for Bukchon>
Bukchon
SADI ROUND 2012 : team 6
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Desk Research
Bukchon official website
+organized well +detailed information
Bukchon
SADI ROUND 2012 : team 6
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Inspiration +wandering where to start +the information is too much for people to select +they have the audio guide system +lots of workshops for people to experience Korean traditional culture +smart phone application for routes & maps
Bukchon
SADI ROUND 2012 : team 6
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Inspiration
Comprehensive map of old road difficult to follow Surprising & unexpected happenings
More joyful experience of Korean culture Make own memento
Creating their own tourist memory
Bukchon
SADI ROUND 2012 : team 6
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Concept Development & Main Service Summary 1) Smart Phone Application : Download the app through iPhone or mobile device to use GPS and record your own map. At the end of the journey, visitors can choose either to print it out and get the souvenirs or just save it as there own map for the next visit. (It can be a poster, a post card, a handkerchief, etc) + information about symbols and meanings of Korean treasures 2) Treasures Booklet : Visitors can use the booklet to understand the stories or the symbol meanings of Bukchon as a reference book. At the same time, vistors can do some activitives with the booklet such as draw, sketch, stamp to record the experiences of their journey. At the end of the booklet, there is a interactive map for visitors to point out where they have been to.
Bukchon
SADI ROUND 2012 : team 6
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Tools Design
App on Smart Phone
Bukchon
SADI ROUND 2012 : team 6
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Define
Develop
Deliver
Tools Design
App on Smart Phone
Bukchon
SADI ROUND 2012 : team 6
Discover
Define
Develop
Deliver
Tools Design
App on Smart Phone
Bukchon
SADI ROUND 2012 : team 6
Discover
Define
Develop
Deliver
Tools Design Treasure Booklet
Bukchon
SADI ROUND 2012 : team 6
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Define
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Tools Design Treasure Booklet
Bukchon
SADI ROUND 2012 : team 6
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Service Journey Pre-service Period
In the 2000s, into a place Bukchon transfo rmed where society and traditio contemporary n coexis this time, t. During people architectural added moder n eleme traditio nal hanok nts to the s in Bukch on.
the Feng terms of on place in tion based is the best of divina Bukchon (the theory located at the cting Shui theory because it is tain conne has it topography) of the moun the north, rn foot ong. In ksan, which southe and Eungb Mount Baega center. It Baegak city Park and al in the the Samcheongforests - unusu than in in the south es the area with have thick lower land provid teristic also has ves charac and impro great view north. This warm winter has a ely . Also, it ape of a relativ in the villageenjoy the landsc on, there drainage you can of Bukch point where n. In the north but in the south Namsa deep valleys Mount land with is steep
http://bukchon.
seoul.go.kr/eng
/index.jsp
ONLINE WEBSITE
E TISE ENT
B O
E
N BUKCHO
BUKCHON e becaus aphy) eong on topogr ion based it has Samch of divinat Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topography) because the north, the south ong. In (the theory land in theory lower at the southern it is located and Eungb has e in thefoot of the mountain connecting Baegak and Eungbong. In the north, it has Samcheong Feng Shui It also ting Baegak es drainag of the Park improv and Mount Baegaksan, which have thick forests - unusual in the city center. It also has lower land in the south city center. in terms ain connec of and l in the mount winter the north best place In north. - unusua of the than inn.the This characteristic provides the area with a relatively warm winter and improves drainage in the ly warm n is the forests rn foot Namsa relative Bukcho southe have thick with a at the pe of Mount village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. In the north of s the area san, which it is located the landsca Baegak provide enjoy Mount teristic you can Park and This charac point where the north. view than in has a great Also, it village.
OSTE S
Bukchon
SI N
ES
SADI ROUND 2012 : team 6
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Define
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SERVICE JOURNE Service Journey 1Y : Smart Phone Application M M
STATION
ANNOUNCEMEN T
EXIT 2.
on
Bukch
Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topography) because it is located at the southern foot of the mountain connecting Baegak and Eungbong. In the north, it has Samcheong Park and Mount Baegaksan, which have thick forests - unusual in the city center. It also has lower land in the south than in the north. This characteristic provides the area with a relatively warm winter and improves drainage in the village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. In the north of
SIGNAGE
Bukchon
INFORMATION / POSTER
SADI ROUND 2012 : team 6
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Bukchon
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INFORMATION CENTER
COMMUNICATING
DOWNLOADING
STARTING
Deliver
SADI ROUND 2012 : team 6
Discover
Bukchon
Define
Develop
STORY TELLING
SEARCHING
PRINTING
SHARING
Deliver
SADI ROUND 2012 : team 6
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Define
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SERVICE JOURNE Service Journey 2Y : Treasure Booklet M M
STATION
ANNOUNCEMEN T
EXIT 2.
on
Bukch
Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topography) because it is located at the southern foot of the mountain connecting Baegak and Eungbong. In the north, it has Samcheong Park and Mount Baegaksan, which have thick forests - unusual in the city center. It also has lower land in the south than in the north. This characteristic provides the area with a relatively warm winter and improves drainage in the village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. In the north of
SIGNAGE
Bukchon
INFORMATION / POSTER
SADI ROUND 2012 : team 6
Discover
Bukchon
Define
Develop
INFORMATION CENTER
COMMUNICATING
READING
START DISCOVERING
Deliver
SADI ROUND 2012 : team 6
Discover
Bukchon
Define
Develop
STORY TELLING
SKETCHING
MAPPING
SHARING
Deliver
SADI ROUND 2012 : team 6
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Define
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POST-SERVICE PERIOD Post-service Period
Bukchon is the best place in terms of the Feng Shui theory (the theory of divination based on topograph y) because it is located at the southern foot of the mountain connectin g Baegak and Eungbong . In the north, it has Samcheon g Park and Mount Baegaksan , which forests unusual in center. It also has lower land in the south than in the north. This characteris tic provides the area with a relatively warm winter and improves drainage in the village. Also, it has a great view point where you can enjoy the landscape of Mount Namsan. the north In of Bukchon, there is steep land with deep valleys but have thick
the city
hy) because topograp g based on it has Samcheon of divination (the theory . In the north, in the south Shui theory and Eungbong the Feng lower land g Baegak terms of also has in the connectin place in center. It drainage mountain is the best in the city and improves foot of the unusual Bukchon of forests warm winter at the southern In the north have thick Namsan. with a relatively it is located n, which the area of Mount Mount Baegaksa istic provides the landscape Park and character can enjoy north. This where you than in the view point it has a great village. Also,
SOUVENIRS
OWN MAP
Bukchon
BOOKLET
SADI ROUND 2012 : team 6
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Prototype
Bukchon
SADI ROUND 2012 : team 6
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Prototype
Bukchon
SADI ROUND 2012 : team 6
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Prototype
Bukchon
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Thank you
Bukchon
SADI ROUND 2012 : team 6