Members' Spotlight - Pazta

How would you describe your company in 3 words and why?

THE ITALIAN WAY

At PAZTA, you can enjoy the exact same dishes that you can savour in Venice, Bologna, Rome, Naples or Palermo.

PAZTA commissions top-class chefs and suppliers in Italy to make its products when fresh ingredients are in season, which is how PAZTA is able to serve such high-quality, consistent food at such affordable prices.

Finding the right Italian ingredients overseas is not easy. Even when they can be found, they are rarely of the highest quality. PAZTA has no need to compromise on the origins and quality of its ingredients because these are sourced when they are in season in Italy.

There are limits to what individual chefs can do, but PAZTA can access all the best regional specialities from specialised chefs all over Italy. In fact, one of PAZTA’s goals is to showcase the more unusual, cultural aspects of the products that Italy has to offer. For example, Bologna’s lasagna is different from Genoa’s lasagna which is different from Naples’ lasagna… so PAZTA gives you the chance to sample and compare all of them, by serving all three together.

Tell us about a successful project that PAZTA runs.

The logistic challenge we face in order to serve real Italian food the Italian way is enormous, but it is worth it.

The experience at PAZTA isn’t so much about which dishes we make but how they have always been made. Long before farm-to-table was fashionable, this way was the standard, day-to-day way of things in Italy, with Italian families dedicating great attention to the finest details of how to use the right ingredients, techniques and ways of preparing food that make all the difference in the final dish, from town to town, region to region.

And thanks to our partnerships with passionate, dedicated farmers and producers, we can keep right up to date with changes in industry trends, customers’ preferences and technological advancements. If there is demand for a product, be it vegan, bio or gluten-free, PAZTA can introduce it immediately.

We encourage customers to experiment with new selections by offering not only more information on their chosen dishes - such as their origins, their history, how to pair them with wines, etc., but also samples of other less familiar products, which the customers might then feel inclined to order next time.

What is the special relationship between PAZTA and Hong Kong?

To be an F&B player in Hong Kong is like – as we say in Italy – playing in “Serie A”; PAZTA’s founders really do believe that Hong Kong is the top division when it comes to dining out.

With arguably the best and most diverse dining offering to be experienced anywhere, Hong Kong is one of the toughest markets anywhere to launch a new restaurant format, but PAZTA’s founders believe that for this very reason Hong Kong is the best place in the world to test and perfect its unique approach to showcasing products that have been enjoyed throughout Italy for generations.

Hong Kong diners are incredibly wellinformed and discerning, which is why

they are exactly the kind of guests that can appreciate our efforts to provide an experience which is 100% authentic.

Company Profile

PAZTA’s mission is to make authentic, premium quality Italian dining accessible to everyone.

At PAZTA, authenticity is not just a catchword; if it’s not made the Italian way, then it’s just not PAZTA. Our menu is made up exclusively of products that have been enjoyed throughout Italy for generations and have been designed to showcase many of Italy’s more unusual culinary traditions.

PAZTA at Tai Kwun is a great all-day dining choice for any occasion, especially when that occasion is enjoyed on our enviable open terrace. We also devise inspiring customised menus for every kind of party or event, and we are always delighted to tailor our offerings to fit guests’ dietary requirements or personal preferences, be that craving for a superphotogenic birthday cake or a DJ with an extra special playlist.