Cover Story - Crown Worldwide Group

The Centre of Our Operations: Giving Back to the Community

By Hazel Chan, Regional Marketing Manager, Greater China, Crown Worldwide Group

GIVING BACK TO THE COMMUNITY IS ESSENTIAL IN OUR OPERATIONS

Luis Contreras, General Manager Hong Kong & Macau

Crown has always put giving back at the centre of our operations. Two of our five core values (Determined, Sharing, There, Caring and Open-Minded) reflect this – “Caring” and “There” – highlight how important goodwill and generosity meant for us as an organisation. We care about people. We care about their experience, their feelings and the environment.

Annual charitable cause

With the pandemic still going on, we were unable to get involved in as many charitable activities as we had before. Yet we are proud that our employees still managed to support, amongst others, disadvantaged children, the underprivileged and people who suffer from breast cancer and mental health problems.

Crown Hong Kong has been supporting the American Women’s Association of Hong Kong (AWA) annual charity bazaar for many years. The Charity Bazaar is an annual fundraising event that supports project-based grant applications submitted by charities every year, aiming to help fund grassroots organizations such as education scholarships for local students and charitable grants for the needy throughout Hong Kong. Similar to past years, apart from the monetary contributions, Crown donated 600 shopping bags and 70 carton boxes to AWA and provided logistical support to ensure the seamless execution of AWA’s 34th Charity Bazaar this year.

“Giving back to the community is essential in our operations,” Luis Contreras, General Manager Hong Kong & Macau said. “We will continue to put our customers at the heart of everything we do, focus on the wellbeing of our employees and remain committed to building a diverse and inclusive organization, ensuring that Crown will be stronger tomorrow.”

Protecting our planet

Crown is determined to mitigate our negative impact on the environment. From embracing new packing service technology to planting trees, using recycled packaging to recycling furniture, the steps we take are small, but we are going on a long journey to help protect the environment and lessen our negative impact on the earth.

Crown Hong Kong has been donating used packing cartons to the Crossroads Foundation for nearly two decades. They are used to pack humanitarian supplies for people living in developing countries. In 2020, Crown donated over 500 cartons to the Foundation to pack hygiene items for hundreds of NGOs in Hong Kong to distribute to the local communities facing COVID-19 crises. This year, Crown has donated more than 700 cartons to The Community Chest and The Zubin Foundation to support local welfare services.

Crown is committed to making a positive difference in every community where we live and work.