ItalianCham Vol.20 by icchkmacao

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PRESIDENT’S MEMO

CHAMBER’S PATRONS

CHAMBER’S SPOTLIGHT

MEMBER’S SPOTLIGHT

COVER STORY

TAKE A COFFEE BREAK

PHILANTHROPY BY IWA

EMPOWERING BUSINESS

BUSINESS FOCUS

TALK OF THE TOWN

APERITIVO TIME

ART, CULTURE & LIFESTYLE

WHAT’S ON HONG KONG

Publisher The Italian Chamber of Commerce in Hong Kong and Macao Room 1006-07, 10/F, OfficePlus @Sheung Wan, 93-103 Wing Lok Street, Sheung Wan, Hong Kong Tel: +852 2521 8837 Email: icc@icc.org.hk Website: icc.org.hk

PRESIDENT DAVIDE DE ROSA ITALIAN CHAMBER OF COMMERCE IN HONG KONG & MACAO

Dear Members & Friends, Welcome to the December issue of the Italian Chamber Magazine! In this edition, we delve into two significant topics that are shaping the future and driving transformative change. Firstly, we explore the fascinating realm of e-commerce and digital transformation, recognizing it as a crucial turning point in the future of marketing. The world of business and consumer behavior has undergone a remarkable shift as technology continues to evolve. We examine the latest trends, strategies and innovations in e-commerce that are revolutionizing the way companies engage with customers. From personalized marketing campaigns to seamless online experiences, we unravel the secrets behind successful digital transformation and its impact on the marketing landscape. Additionally, we celebrate a remarkable milestone in women’s empowerment as we commemorate the 10th anniversary of the Women’s Leadership Network (WLN). Over the past decade, the WLN has been at the forefront of fostering gender equality and promoting the advancement of women in various professional fields. We highlight the inspiring stories of women who have shattered glass ceilings and we explore the impact of the WLN in creating a supportive ecosystem that encourages women to thrive and lead. This anniversary represents a powerful testament to the progress made in women’s empowerment and serves as a catalyst for future endeavors. As we embark on this insightful journey, we invite you to join us in exploring these two remarkable themes that are reshaping our present and defining our future. Discover the strategies, stories and ideas that will inspire and empower you in the December issue of the Italian Chamber Magazine. Enjoy the read! Best regards, Davide De Rosa

Chamber’s Spotlight

n November 3rd, the Italian Chamber of Commerce in Hong Kong and Macao hosted the highly anticipated Italian Chamber of Commerce Gala Dinner 2023 at Grand Hyatt Hong Kong. With nearly 400 distinguished guests in attendance, the event proved to be an unforgettable evening of sophistication and entertainment. The Gala Dinner 2023 was a resounding success, leaving attendees in amazement at the remarkable performances, delectable cuisine, and the event’s charitable endeavours. The night was graced by the presence of esteemed guests, including H.E. Mr. Massimo Ambrosetti, the Ambassador of Italy to the People’s Republic of China, Mr. Carmelo Ficarra, Consul General of Italy in Hong Kong, and Mr. Paul Chan, the Financial Secretary of the Government of the HKSAR.

Guests were welcomed into an atmosphere of elegance from the moment they arrived. We started off the Gala Dinner with a cocktail reception, guests had the opportunity to mingle and connect with fellow professionals while being delighted by Campari Group, who showcased their expertise in mixology with the classic Italian cocktails. Campari Group brought their signature touch to the event, leaving a lasting impression on everyone in attendance. Mesmerising performances captivated the audience throughout the night. From classical to contemporary music, the stage came alive with the artistry and passion that Italy is renowned for. The performances left guests in wonder, creating an ambience of enchantment. The culinary team at the Grand Hyatt Hong Kong

presented a menu that showcased the very best of Italian cuisine. Each dish was crafted with meticulous attention to detail, tantalising the taste buds. The carefully selected wines, perfectly paired with the menu, together with Venchi gelato, De’ Longhi Coffee and chocolate from Ferrero, enhanced the dining experience, providing a delightful journey through the diverse regions of Italy. One of the highlights of the Gala Dinner 2023 was the Fundraising Programme including Charity Lucky Draw, Silent Auction, and Pledge. These fundraising activities brought together the generous spirit of the attendees, raising funds for worthy causes and projects of The Society for the Relief of Disabled Children. The Italian Chamber of Commerce extends its deepest gratitude to the sponsors and guests who contributed to the success of these charitable initiatives. Their support and collaboration throughout the years have been instrumental in making a difference.

The Gala Dinner 2023 not only provided an extraordinary experience for its attendees but also reinforced the strong bonds between Italy, Hong Kong and Macao. The event served as a platform for fostering business relationships, promoting cultural exchange, and celebrating the shared values that unite both regions. Building upon the success of this year’s event, the Chamber aims to continue creating exceptional experiences that showcase the best of Italian culture, cuisine, and business opportunities. The Gala Dinner has become a hallmark occasion, eagerly anticipated by the community, and the Chamber is committed to delivering yet another unforgettable evening in the coming year. The Italian Chamber of Commerce extends its heartfelt thanks to the sponsors, patrons, members and guests who made the night magical. With anticipation, they look forward to welcoming everyone back to the Gala Dinner 2024, where new memories will be created, and the bonds between Italy and Hong Kong will continue to flourish.

Chamber’s Spotlight

The festival coincides with the Week of the Italian Cuisine in the World 2023, a global initiative to promote Italian gastronomy. This year, the festival took place from November 13th to 19th and focused on the importance of healthy foods in the Italian culinary tradition. stands as the annual celebration of Italian culture, art, business, and lifestyle in the vibrant city of Hong Kong, presented by the Consulate General of Italy in Hong Kong, with the support of the Italian Cultural Institute in Hong Kong, the Italian Trade Agency and the Italian Chamber of Commerce in Hong Kong and Macao, showcasing the essence of Italy in this three months celebration (from October to December).

The Italian Chamber of Commerce in Hong Kong and Macao, in collaboration with the Consulate General of Italy in Hong Kong, organised two events: Campari Masterclass and Cooking Class: The Art of Pasta Making. These events enhanced cultural experiences and showcased the collaborative spirit between Italy and Hong Kong.

Campari Masterclass

n Monday, November 13, 2023, The Italian Chamber of Commerce in Hong Kong and Macao, in collaboration with Campari Group and supported by the Consulate General of Italy in Hong Kong, hosted the highly anticipated Campari Masterclass, part of ITALIA on Stage. This unique occasion promised an evening of elegance and enjoyment, and it did not disappoint. This event, showcasing the unveiling of the secret techniques behind the famous aperitif, also marked the grand opening of the Week of Italian Cuisine, which took place in Hong Kong from November 13 to 19, 2023. The Campari Masterclass was held at the enchanting Vista: a hidden gem with stunning city skyline views. Known for its lively and vibrant atmosphere, Vista provided the perfect backdrop for the Campari Masterclass. The combination of the venue’s ambience and the evening’s

Americano, Negroni, and Negroni Sbagliato. However, it was the creative twists on these iconic drinks that truly showcased the irresistible charm of Campari. The mixologists’ demonstrated how to elevate these well-known cocktails to new heights and flavours.

festivities created an immersive experience that captivated our guests from the moment they arrived. Leading the Campari Masterclass were two notable experts, Lorenzo Coppola and Delphine Kong. Lorenzo Coppola, the Bar Creative Director of Aqua Group Asia, brought his knowledge and expertise to the event. His passion for mixology and innovative approach ensured that attendees received an insider’s perspective on the art of crafting Campari cocktails. Delphine Kong, the Campari Group Ambassador for Hong Kong, added a touch of flair and charm to the proceedings. With her deep understanding of the brand and its heritage, she guided guests through the history and significance of Campari. Attendees were treated to a wide range of delicious cocktails, including the classic

Throughout the evening, guests indulge their senses, savouring the flavours and aromas of each meticulously crafted drink. The combination of the vibrant atmosphere, the captivating venue, and the expertly crafted cocktails made for a truly immersive experience. The Campari Masterclass, organised by the Italian Chamber of Commerce and held at Vista, was an exceptional event and the perfect opening to the Week of Italian Cuisine: guests were treated to an array of delectable cocktails, each showcasing the unique charm of Campari.

Cooking Class: The Art of Pasta Making

n Wednesday, November 15, 2023, The Italian Chamber of Commerce in Hong Kong and Macao, supported by the Consulate General of Italy in Hong Kong, celebrated the Week of Italian Cuisine and ITALIA on Stage with a delightful Cooking Class. Led by the esteemed Chef Mario Marini from ALMA, the cooking class took place at at the Boffi | De Padova Studio, providing an immersive and enriching experience. The Cooking Class provided a platform for like-minded individuals to connect, network, and bond over a shared passion for Italian cuisine. Captained by the knowledgeable Chef Marini, participants had an opportunity to delve into the secrets of perfecting the iconic “Pasta al Pesto” dish, in a sophisticated and inspiring setting. With its elegant ambience and well-equipped facilities, the Boffi | De Padova Studio provided the ideal venue for Chef Marini to share his expertise and guide attendees through the intricacies of creating this beloved Italian recipe. After unveiling the essential ingredients, Chef Marini started teaching the mastery of preparation techniques and provided

insights into the cooking process. Through his expert demonstration and deep passion, the ‘students’ witnessed the creation of trofie pasta, a Ligurian speciality, and the complementary Pesto sauce. The Cooking Class offered an immersive experience of Italian Culture and Authenticity, showcasing what Italians cherish the most: pasta and high-quality food. This culinary adventure celebrated the true spirit of Italian Cuisine, with authentic ingredients and a skilled demonstration, allowing participants to have fun and grasp the fine balance, and harmonious combination, that makes the ‘Pasta al Pesto’ so exceptional. In thanking the renowned Chef Mr. Mario Marini and the prestigious Boffi | De Padova Studio, this hands-on learning experience will always be remembered, and the culinary discoveries deeply cherished. The valuable resources and tips obtained during the class will allow attendees to recreate the “Pasta al Pesto” dish in their kitchens and continue their culinary exploration long after the event has concluded.

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Chamber’s Spotlight

he GBA Roadshow 2023 is a collaborative effort between Intesa Sanpaolo, Intesa Sanpaolo Innovation Center, the Italian Chamber of Commerce in Hong Kong and Macao, Deloitte, and InvestHK. It builds upon previous initiatives such as “Start-it Asia,” “Greater Bay Area Innovation Road,” and “The 2019 Elite GBA Roadshow” to provide a platform for dynamic companies looking to enter the Asian market and embrace innovation and technology for growth. This year, the roadshow focuses on new technologies in AgriTech, Smart Mobility, Energy, PharmaTech, and ESG. In addition to offering open innovation and business opportunities, it creates synergies with Asian companies, investors, and institutions. Eight Italian tech SMEs participated in the four-day program, exploring new market opportunities in the GBA, focusing on Hong Kong and Shenzhen. The roadshow began with a welcome lunch hosted by the Consulate General of Italy in Hong Kong and Macao, followed by meetings with

InvestHK and a seminar conducted by Deloitte and Fidinam on the legal and tax systems in Hong Kong and China. In the following days, the Italian delegations visited Shenzhen, specifically the Shenzhen Stock Exchange. The Consul General of Italy in Guangzhou, Mr. Valerio De Parolis, graced the site visit with his presence, and the delegations engaged in fruitful discussions with local counterparts, fostering productive exchanges. An investor breakfast was held at the Intesa Sanpaolo Hong Kong Branch, providing representatives with the opportunity to showcase their companies and projects. The delegations actively participated in networking sessions and B2B meetings, further strengthening connections. They also had the privilege of visiting the STARTMEUP and Hong Kong Stock Exchanges, gaining valuable insights. The GBA Roadshow 2023 concludes on a positive note, highlighting the productivity of the event, the valuable interactions with investors, and the exploration of opportunities for Italian SMEs and innovative businesses in the Greater Bay Area. We eagerly anticipate the GBA Roadshow 2024!

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OUR MEMBERSHIPS The Italian Chamber of Commerce in Hong Kong & Macao is delighted to announce its new services and membership plans for 2024. We are offering innovative services, attractive membership plans, and benefits that will amplify the value and influence of our Members affiliation with the chamber. ICC Members can expand their network, access exclusive privileges, and gain exposure, among other advantages. These offerings have been meticulously crafted to empower individuals and companies, serving as the foundation of our chamber community. Our membership options 2024 include corporate members, individual members, oversea members, and Italian Young Professionals. Corporate members will have different application and renewal fees based on the number of employees.

Local Corporate Small Enterprises & Startups (1-9 staff members) Medium Enterprises (10-49 staff members) Corporate Members (50+ staff members)

Individual Member

Overseas Member

Italian Young Professionals

Member’s Spotlight

Giuseppe Monaco, Executive Bakery Chef and Co-Founder of

More than a bakery:

Artisanal Bread-making through Meticulous Craftsmanship How would you describe your company in 3 words and why?

f I were to describe Casa del Pane, an Italian bakery based in Hong Kong, in three words, I would choose...

“authentic,” “artisanal,” and “passionate.”

“Passionate” encapsulates the heart and soul that goes into every aspect of Casa del Pane. From myself, Executive Bakery Chef and Co-Founder, to the entire team of bakers and staff, there is a genuine love for baking and a deep desire to share the joy of freshly baked bread with customers. This passion is evident in the quality of the products and the exceptional service provided.

“Authentic” captures the essence of Casa del Pane’s commitment to delivering a genuine Italian bakery experience. The recipes, techniques, and ingredients used are carefully selected to stay true to the rich baking traditions of Italy. “Artisanal” reflects our dedication to the craft of bread-making. Each loaf is meticulously handcrafted by skilled bakers who take pride in their work. The breads at Casa del Pane are made using time-honored techniques, allowing for the development of complex flavors and textures that can only be achieved through careful attention to detail.

What do you love most about your industry?

hat I love most about the bakery industry is the opportunity to witness establishments like Casa del Pane thrive. Casa del Pane, an Italian bakery based in Hong Kong, embodies the essence of what makes this industry so special. The passion for creating authentic, artisanal baked goods is evident in every loaf of bread and pastry they produce. At Casa del Pane, the art of baking goes beyond just mixing ingredients. It’s a meticulous craftsmanship that combines traditional techniques with high-quality ingredients, resulting in exquisite flavors and textures. The dedication and attention to

detail that the team at Casa del Pane puts into their creations is truly inspiring. What sets Casa del Pane apart is its ability to create a sense of community through the love of baking. Despite not having a physical bakery shop, Casa del Pane connects with customers through our online presence and delivery service, bringing the joy of freshly baked Italian bread to people’s homes. It’s this commitment to providing exceptional bread and service that truly defines the bakery industry.

Seeing the smiles on customers’ faces when they experience the authentic flavors and artistry of Casa del Pane’s baked goods is incredibly rewarding. It reminds me of the impact that the bakery industry can have on people’s lives, bringing comfort, happiness, and a sense of connection.

In summary, what I love most about the bakery industry is witnessing the passion, craftsmanship, and community-building exemplified by establishments like Casa del Pane. It’s a reminder of the power of baking to create joy and leave a lasting impression on people’s hearts and taste buds.

What are the special relationships between Casa del Pane and Hong Kong?

asa del Pane shares a special relationship with Hong Kong that goes beyond being just a bakery in the city. Here are a few key aspects of their relationship:

Showcasing Italian Culinary Culture: Casa del Pane brings the rich culinary heritage of Italy to Hong Kong. By offering authentic Italian bread and pastries, the bakery introduces locals and visitors to the flavors and traditions of Italy, enriching the gastronomic landscape of Hong Kong. Fusion of Cultures: Hong Kong is known for its multicultural environment, and Casa del Pane adds to that diversity by blending Italian baking techniques with the local tastes and preferences. This fusion creates a unique experience where Italian craftsmanship meets the vibrant culinary scene of Hong Kong. Community Engagement: Casa del Pane actively engages with the

Hong Kong community. Through our online presence and delivery service, they establish connections and build relationships with customers, ensuring that the love for Italian baking reaches every corner of the city. Culinary Exchange: Casa del Pane’s presence in Hong Kong contributes to the culinary exchange between Italy and the city. They serve as a platform for sharing knowledge, techniques, and flavors, bridging the gap between the two regions and fostering a deeper appreciation for both Italian and local cuisine. Promoting Artisanal Craftsmanship: Casa del Pane’s dedication to artisanal bread-making resonates with Hong Kong’s growing interest in quality, handcrafted products. Our emphasis on traditional techniques and high-quality ingredients aligns with the city’s appreciation for craftsmanship and elevates the standard of baking in Hong Kong.

Member’s Spotlight

How would you describe your company in 3 words and why? Global: With physical offices in 12 countries across 3 continents, Diacron focuses on meeting the localized needs of its clients in foreign markets. Our dedicated teams assist clients in the correct planning and execution of internationalization projects, helping them set up local presences and manage local businesses effectively. Our international footprint makes us a partner with the local experience and the global perspective needed to navigate the complexities of international business.

Supportive: Diacron’s main mission revolves around assisting clients in various aspects of their international expansion. We provide support in decision-making, staff mobilization, and overall management. The word “support” encapsulates the company’s dedication to helping clients effectively manage local operations while adhering to the national regulatory framework.

Customer-centric: For more than 25 years, Diacron’s unwavering commitment to its clients is our primary goal. We provide services with a proactive and tailored approach, anticipating clients’ specific needs, and leveraging our expertise to adapt each service to the specific situation.

What do you love most about your industry? Dynamism and constant challenge. Professional services are constantly amended from one side by law provisions and from the other side by clients’ necessities. As such, the players taking part in this industry may be required to meet the obligation, moral and ethical, to keep themselves continuously updated on both sides. In addition, by being part of an international environment, the professional may need to consider clients necessities on a worldwide basis. Hong Kong, located in the centre of the Asia Pacific Region, also well connected with Europe and America, forces and allows such dynamism and challenge.

Diacron has been serving clients with a presence in the Chinese Jurisdiction for many years, by being physically well established in Shanghai and Shenzhen, as well as solidly positioned in many other cities, regardless the tier. As so, it may come as a natural consequence Diacron’s presence in the Hong Kong Region. Similarly to everywhere in the world, every City and Region of the Chinese Jurisdiction may be suitable for serving various industries. In addition to this, Hong Kong may also enjoy the advantage of the geographical convenience, as well as its long connections with foreign markets.

Diacron’s Worldwide Offices

Member’s Spotlight

The Essense of Hong Kong Manifested in a Modern Luxury Experience:

Multi-culturalism, Dynamism and Hospitality

How would you describe your company in 3 words and why? Layered

Cultured

The first glance never tells the complete story. Each of our brand touch-points is built on a juxtaposition of stories and links that have to be experienced to see the whole picture. The Hari is more than a perfect night’s stay, we provide an ideal base for exploring the local neighbourhoods and encouraging guests to foster a deeper appreciation for the city, doing more than scratching the surface of the surrounding Causeway Bay and Wan Chai districts, in which we are so proudly located.

From the everyday to the rare, our appreciation of culture looks beyond the surface and places value on how passion and heritage has created meaning in our lives. The Hari’s culture is not adopted, it comes from within. The brand is both classic and forward-looking so we need to inject an appreciation of modernity whenever history is mentioned.

Singular Our personal point of view is our calling card. Never following trends, but relying on our uniquely honed perspective, we have a distinctive, and at times eccentric, outlook on service and style. Remind readers of our appetite for the next best thing whether in food, music, fashion or the arts, yet always inject our own view points in copies.

What do you love most about your industry? We often have the chance to apply our hospitality, creativity and innovation in various aspects of our work. This can include designing unique guest experiences, developing enticing menus, creating captivating marketing campaigns, or implementing innovative technologies to enhance operations and guest services. As the Group’s first-ever brand, The Hari is built around a heritage of impeccable hospitality bestowed by the Harilela family. A

beacon of modern luxury, The Hari strives to create a refined and personal guest experience by paying attention to every detail, no matter how small. Bringing together unique concepts and creative collaborations that illuminate the Harilela’s passion for service, The Hari aims at refining the life experiences of guests seeking more profound paths to their global travels.

What are the special relationships between The Hari and Hong Kong? Since our first hotel investment in 1959, the Harilela family has built a reputation for dedication to generous service. This experience is now bestowed in a brand that we can call our own. Over the last 40 years, Harilela Hotels has built or bought hotels and given them to others to manage. We started our own brand and in August 2016, The Hari London proudly opened its doors. Now we have brought The Hari here to Hong Kong – our home. It is here that we first dreamt of and aspired to our first ever brand. The Harilela family have been in Hong Kong since 1930, we owned our first hotel in the mid-1950s and in 1975 we built our first hotel. Since then, we have expanded in many cities and countries around the world.

The Hari Hong Kong is uniquely a Hong Kong brand, encapsulating the essence of Hong Kong, marrying multi-culturalism, dynamism and hospitality. The Hari Hong Kong will set the stage for a refined and personal hotel experience, grounded in the long heritage of warm hospitality.

Cover Story

Women Leadership Network’s 10th anniversary

“A Change ‘For Good’: A Milestone in Women’s Empowerment”

An interview with Francesca Busuito General Manager Asia Pacific Ludovico Martelli S.p.A.

What do you think is the importance of gender equality and women empowerment in the current global landscape? Gloria Shum-Friedenberg (GSF): Like I have said over the years repeatedly, We ARE the Other HALF. Francesca Busuito (FB): Numerous studies and research findings demonstrate the positive impact of gender equality on business outcomes and its effects on our society. Gender equality brings unique perspectives, fosters innovation, and contributes to economic equity. In an increasingly interconnected world, the full participation of women is essential for addressing global challenges. Despite the growing discourse on this topic, regrettably, there is still a long journey ahead to make gender equality a reality in many workplaces and organisations.

How can WLN make a difference? GSF: We need to get into more current topics regarding emerging challenges after the pandemic, one of the main issues I can think of is Food Security and Supply Chain problems that can impact not only developing nations, but also APAC nations due to severe climate change and the sheer amount of population that live here. 4,76 billion people live in APAC nations according to 2023 UN estimates, that is 59% of the world population. How can we protect the food supply & security sustainably for women and children?

Based on WLN projects regarding women’s empowerment, what is the best way to move forward?

Gloria Shum-Friedenberg Chair of the Women’s Leadership Network Deputy CEO of Children’s Medical Foundation

Are you involved in any collaborations or partnerships to make gender equality a reality across a more diverse range of industries? FB: As a member of the TEDxTinHauWomen committee, we take pride in organising an annual event that promotes gender equality. Thanks to our amazing speakers, our stage becomes a platform for ideas, inspiration, and representation, showcasing women’s stories in different roles and industries.

Recent years have seen an increase in women in leadership positions, how do you think this is shaping traditional cultural norms? GSF: Gender equity is a better guiding light for the next generation to have, and something positive to look up to, these days the younger generation relies too heavily on social media to deliver their ‘current news.’ An increase in women in leadership positions perhaps can bring more balance into shaping traditional cultural norms in order to combat autocratic masculinity in the current society. We need that to bring back a more balanced viewpoint for the Next Gen.

How important do you believe it is to educate people about gender equality, both within and beyond the workplace? FB: Educating people about gender equality is crucial, not only within the workplace but also in society at large. It fosters a culture of respect and fairness and helps dismantle the barriers that women encounter in their career advancement. Furthermore, it’s essential to involve men more in these conversations, in order to promote equal opportunities and challenge stereotypes.

GSF: We need to form a collective body to do more with other ICC Committees and stakeholders to discuss issues that are pressing for today’s society, we need to collaborate with other ICCs in the region to see what we can come up with. Each region is ‘its own animal’ and we need to learn from each other in order to move forward.

Take a Coffee Break

and learn about

Christmas traditions

around the world

Italy - La Befana In Italy, children eagerly await the arrival of La Befana, a kind-hearted witch who delivers gifts on the night of January 5th, the eve of Epiphany. La Befana is said to travel on her broomstick, entering homes through chimneys, and leaving candies and small toys for well-behaved children and lumps of coal for those who misbehave. The tradition is based on the legend of the Three Wise Men visiting the baby Jesus, and La Befana's name is derived from "Epiphany" (Epifania in Italian).

Hong Kong Christmas Tree Lighting In Hong Kong, the annual Christmas tree lighting ceremony is a grand event. The city's iconic skyscrapers are adorned with colourful lights, and a massive Christmas tree is erected in Statue Square in Central Hong Kong. The tree lighting ceremony is a major public gathering, featuring music, performances, and a spectacular light show, often attended by locals and tourists alike.

Sweden - St. Lucia's Day

Mexico - Las Posadas In Mexico, the celebration of Las Posadas begins on December 16th and continues for nine nights until Christmas Eve. It reenacts Mary and Joseph's search for a place to stay in Bethlehem. People go from house to house, singing traditional songs and seeking shelter. At the ﬁnal stop, a nativity scene is set up, and a feast is held with traditional Mexican foods like tamales, ponche (fruit punch), and piñatas for the children.

St. Lucia's Day, celebrated on December 13th, is a signiﬁcant tradition in Sweden and other Scandinavian countries. Young girls dress in white robes with red sashes and wear wreaths with candles on their heads, symbolising St. Lucia, the bearer of light. They wake up early and serve their families saffron buns and coffee or mulled wine to celebrate the winter solstice and the return of light.

Philanthropy by IWA

IWA in pink group picture

Women Support Women: An Incredible Insight Into GCBC, the Pink Angels and Mrs. Mary Wong

ctober is the Breast Cancer Awareness Month, and like every year IWA organises activities such as Yoga in Pink and Pink Walks, debates and meetings to raise awareness on this very sensitive topic for women, and to support related charities with its donations. Last October 2023 IWA had the pleasure to meet Mrs Mary Wong, Chairman of GCBC - Global Chinese Breast Cancer Organizations Alliance – and breast cancer survivor. In this article IWA would like to share with ItalianCham Magazine readers Mary’s experience and commitment to the Charity she chairs, to tell more about GCBC, the Pink Angels and herself.

Pink Angels flyer

Tell us more about GCBC and its mission

he Global Chinese Breast Cancer Organizations Alliance (GCBC) was founded in 2006 by a group of Chinese breast cancer survivors and officially registered as an NGO in 2016. Our mission is to support breast cancer patients by providing breast health education, breast cancer care, prevention and to reduce the threat of breast cancer to women. We facilitate and assist the setting up of new patient support centres worldwide, especially in small towns, so that no woman has to face breast cancer alone. We link up Chinese Breast Cancer groups worldwide, provide a platform to learn, enhance patient support skill and share. In 2017,

GCBC launched the “Pink Angel Companion Service”, a unique FREE OF CHARGE service through which breast cancer survivors accompany patients during treatment, sharing experiences and offering support. During the COVID Pandemic, we developed a series of online support services for breast cancer patients including WhatsApp support, Doctors on line and promoted the “Pink Academy”. Our 1 minute online exercise also won the “Official World Record” for most people concerned with breast cancer doing the same exercise online.

Inspirational talk by Mary Wong of GCBC

How did you started?

was the Chief Executive of a French Company and an entrepreneur when I was diagnosed with breast cancer in 2006, I realized that no education taught us how to face cancer and the possibility of death itself. It also affected my family. I saw for the first time, my husband cried as he did not know how to help me, my daughter was so worried that she felt sick for a long time. I saw

how my customers thought that I should be dead soon and passed my designs to other companies to do. Since then, I become an active volunteer and breast cancer advocate. I devote all my time to the Charity and hope to extend support to reach more women, particularly those in the underserved communities, so that no one should face cancer alone.

IWA yoga in pink at Tamar Park

What is the idea behind GCBC

s a breast cancer survivor, I believe that no one understands the challenges women face when diagnosed with breast cancer better than a survivor. Breast cancer is not only an illness, but it also touches a very personal and important part of our

Feminine characteristics. It affects a woman’s self-esteem. Every woman deserves access to quality care, resources, information, and support to navigate the challenges of their diagnosis and treatment.

Business Focus Empowering Business

Proposed Italian Tax Reforms: Implications for Individuals and Corporates

By Sara Silenzi Equity Partner, Head of Desk at Fidinam Hong Kong www.fidinam.com

On 16 October the Italian Government preliminarily approved the draft legislative decree implementing Law 111/2023, which brings important revisions to the preferential regime for so-called repatriated workers, rules around individual tax residence, and criteria for corporate residency.

Proposed changes to the preferential regime for Repatriated Workers Starting from 2024, the Italian government aims to tighten the eligibility norms for its preferential tax regime for so-called “repatriated workers.”

Along with the above, more stringent requirements regarding the foreign residency period and commitment to Italian residence are proposed to be implemented:

It is proposed that the scheme should only apply to workers possessing high qualifications and specializations.

Foreign residency period for workers is extended to three years.

The benefit will be restricted to employment and assimilated income, as well as self-employment income generated in Italy. Business income of company owners is notably excluded. Additionally, an income limit of EUR 600,000 will be introduced.

A commitment to maintain residence in Italy is extended to five years. These adjustments seem to steer the tax incentives towards attracting high-value human capital to the Italian market while reducing the fiscal burden on the state.

Tax relief will be capped at 50% of income, a decrease from the current 70%, while also eliminating the additional tax relief currently available for transfers to Southern Italy.

Residence for Individuals: Revision of identification criteria A shift is underway in how individual tax residence will be determined in Italy to be more adaptable to global mobility trends and nuanced individual circumstances. Based on early drafts of the tax reform legislation in circulation, the new rule considers an individual to be a tax resident in Italy – and therefore subject to worldwide taxation – if for most of the tax period (including fractions of a day) the individual: Has residence, which will be understood in the broadest sense; Has domicile focused primarily on personal and family relations; Is actually present in the territory of the State.

The new legislation allows for counting “fractions of a day,” catering to highly mobile individuals who may not spend complete days in the country. This criterion aligns with the stance taken by the Financial Administration concerning the tax regime applicable to income earned in Italy by individuals residing in countries with double taxation agreements. Another significant change relates to the definition of the terms residence and domicile as they relate to the territory of the State. Specifically, concerning the concept of “residence,” there is no longer any reference to legal provisions according to which residence is where a person has their habitual abode. However, there is nothing to prevent continued reference to this definition. A criterion of “mere presence” on the Italian territory for determining

tax residence is introduced, echoing similar approaches in the United States and the United Kingdom. More disruptive are the changes affecting the concept of “domicile,” which should no longer be identified as the place where the individual has the main seat of their affairs and interests (both economic and personal) but rather where the person’s primary personal and family relations develop. The draft legislation proposes a change from an absolute to a relative presumption regarding the enrolment in the resident population registry, reducing the weight of such registration. Unlike the current formulation, the “relationship” between the taxpayer and the population register can be overridden by allowing the individual the opportunity to provide contrary proof concerning their actual domicile. This shift by the legislator aims for simplification, as interpretations, particularly in case law, have been rather confusing. It should alleviate the need for complex assessments of uncodified factors related to financial, economic, moral, social, and personal aspects. Consequently, it is hoped that clearer elements could reduce the initiation of proceedings by the Financial Administration.

Effective management takes center stage for Corporate Residency The draft decree also introduces significant revisions to corporate residency rules. Criteria such as “administration” and “main purpose” are replaced by “effective management” and “day-to-day management.” Effective place of management is defined as the continuous making of strategic decisions concerning the company.

These redefined requirements will operate in an alternating relationship, maintaining the concept of integration for most of the tax period. The reform streamlines the criteria, anchoring them to practical aspects of management and aligning with international best practices.

Day-to-day management refers to the ongoing operational decisions concerning the company.

Conclusion Italy’s draft legislative decree portends a significant recalibration of its tax regime, affecting repatriated workers, individual residents, and corporations. These changes not only reflect Italy’s attempt to align its taxation rules with international standards but also represent a strategy aimed at both fiscal prudence and the attraction of high-value skills and effective corporate management to the country.

For existing and potential taxpayers - individuals and corporations alike - the coming years will require careful navigation and possibly restructuring to adapt to this new fiscal landscape. Given the complexity and comprehensive nature of these changes, consulting with tax professionals, like Fidinam, is advisable for alignment with the new norms.

Business Focus

Digital Transformation and Social Media:

Revolutionizing Sales and Marketing at Casa del Pane In the ever-evolving landscape of the food and beverage industry, digital transformation and social media have emerged as powerful catalysts for business growth and success. Casa del Pane, a Hong Kong-based bakery specializing in the production of exquisite Italian-style breads, has embraced these advancements with a team that is adapting to these changes. Under the leadership of Giuseppe Monaco, Executive Bakery Chef and Co-Owner, Casa

del Pane has leveraged digital transformation and social media to transform its sales and marketing strategies, reaching a wider audience and establishing itself as a trusted provider of high-quality bread products. In this article, we will explore the profound impact of digital transformation and social media on the brand’s sales and marketing endeavors.

Unleashing the Power of Digital Transformation

t Casa del Pane, we are committed to excellence, and digital transformation has played a vital role in achieving that. By leveraging technology and innovative solutions, we have revolutionized our internal operations and enhanced the customer experience, ultimately driving sales and satisfaction. A key aspect of our digital transformation journey is the implementation of a robust website. Our website serves as a visually appealing and informative platform where potential B2B customers can explore our exquisite bakery offerings. Through

captivating photos, we showcase the artistry of our bread creations, evoking a desire for our products. Detailed product descriptions and information educate customers about the quality, ingredients, and craftsmanship that go into each loaf of bread. Additionally, our website serves as a vital point of contact, enabling businesses to easily reach out for inquiries, orders, and partnerships. With our contact details readily available, potential customers can effortlessly connect with our team, establishing a seamless communication channel that fosters strong business relationships.

The Transformational Role of Social Media

e recognize the immense potential of social media in reaching and engaging with our target audience. By strategically harnessing the power of social media platforms, we have achieved remarkable success in expanding our brand reach, driving customer engagement, and boosting sales. Our social media presence is characterized by visually captivating content that showcases our mouthwatering breads, behind-thescenes glimpses of our baking process, and compelling narratives that highlight our commitment to quality. Through captivating

images and videos, we capture the attention and imagination of our audience, enticing them to explore our offerings further.

audiences to Casa del Pane, creating excitement around our brand, and ultimately driving customer engagement and sales.

One of the greatest advantages of social media is its ability to facilitate direct and meaningful interaction with our customers. We actively engage with our audience through comments, direct messages, and user-generated content, fostering a sense of community and building trust. This engagement not only strengthens our customer relationships but also provides valuable feedback that helps us refine our products and services.

Moreover, social media platforms enable us to amplify our brand’s visibility and reach. Through targeted advertising, sponsored posts, and collaborations with influencers, we effectively target our desired audience segments, ensuring that our message reaches the right people at the right time. This targeted approach has resulted in increased brand awareness, customer acquisition, and ultimately, higher sales.

One notable example of how social media brings audiences to our brand is a recent Instagram reel we posted, showcasing the making of our beloved Pain Au Chocolat, one of our signature products. The reel quickly gained traction, attracting thousands of views and capturing the attention of our audience. People were captivated by the visual appeal of the process and expressed their love for our product in the comments. The engagement and positive feedback generated from this single post not only increased our brand visibility but also sparked curiosity among viewers, motivating them to explore our other bread offerings. This example illustrates the power of social media in drawing

The Synergy Between Digital Transformation and Social Media

he true power of our success at Casa del Pane lies in the synergy between digital transformation and social media. By seamlessly integrating our website with our social media efforts, we create a cohesive and immersive brand experience for our customers. For instance, we leverage social media platforms to drive traffic to our website, where customers can browse and make purchases conveniently by sending an order email. Simultaneously, our social media platforms capture valuable customer data, which, when combined with insights from social media analytics, enable us to deliver personalized marketing campaigns and tailored product recommendations. This seamless integration enhances the overall customer journey, fostering loyalty and repeat business.

Our remarkable success in the highly competitive B2B market can be attributed to our proactive embrace of digital transformation and social media. By leveraging technology, data analytics, and a strong social media presence, we have transformed our sales and marketing strategies, reaching new heights of growth and customer engagement. Casa del Pane serves as a shining example of how businesses can leverage digital transformation and social media to thrive, connect with their audience, and deliver exceptional customer experiences. As we continue to adapt to the evolving digital landscape, we remain committed to staying at the forefront of innovation and providing our customers with the highest quality bread products and experiences.

Charting the Path to Success: Casa del Pane’s Future-Ready CRM Strategy

t Casa del Pane, we are committed to continually improving our sales and customer engagement strategies. Looking ahead, we are planning to develop a Customer Relationship Management (CRM) system to enhance our operations. This custom CRM will centralize customer data, providing insights into preferences, purchasing history, and engagement patterns. By segmenting our audience effectively, we can deliver personalized marketing campaigns and tailored product recommendations.

Through strategic social media campaigns, captivating content, and targeted advertising, we aspire to attract a wider audience, boost brand visibility, and convert followers into loyal customers, ultimately driving sales and fostering long-term success.

In our quest to drive future sales, we envision our website and social media platforms as powerful catalysts for growth. By continually optimizing our website for seamless browsing and incorporating e-commerce capabilities, we aim to offer a convenient and engaging order experience.

Business Focus

The Future of E-Commerce and in Personal Luxury Goods

o business would willingly give up a significant portion, up to 30%, of its revenue before even commencing sales. However, this is precisely the challenge that luxury companies are facing in an increasingly online-oriented world. To fully grasp the growing impact of online sales penetration in the luxury sector, it’s crucial to start with a pivotal statistic.

However, the ramifications of this revolution extend far beyond a simple reevaluation of distribution strategies. It compels luxury brands to rethink their entire business models and every single phase of the production process, from product conception to distribution. This transformation is already underway, and what we must prepare for is witnessing increasingly profound disruptions resulting from the “digitization” of luxury brands, presenting growing challenges but also immense opportunities for both established brands and newcomers.

According to estimates by Bain & Co., widely recognized as one of the most authoritative sources for the global personal luxury goods market, the overall volume of online transactions is projected to increase from $325 billion in 2019 to $435 billion by 2025, with an expected online sales penetration of 30%. In practical terms, this means that by 2025, just around the corner, one out of every three luxury apparel items will be sold online.

To fully comprehend this phenomenon, let’s dissect the key stages of a luxury brand’s production process:

Design Ensuring production consistency Pricing The Boutique of the Future

Design: One of the major challenges in online apparel distribution is handling returns, which can reach staggering rates, exceeding 50% of items sold. Beyond the negative environmental impact, as many returned products are often no longer resaleable and end up being discarded, returns often negatively affect the profitability of marketing investments. When the percentage of online sales for a brand reaches critical mass, it’s essential to design collections with this variable in mind. For this reason, sustaining a denim brand, which typically requires in-person fitting, may become more complicated compared to categories like T-shirts and knitwear that have a more suitable fitting profile for a digital distribution world. Ensuring production consistency: Furthermore, guaranteeing production consistency, often outsourced to third parties, becomes even more delicate. Some brands, for example, fail to ensure that the size of the same model is consistent across different colors in the same season, and in extreme cases, even the fit of the same product varies from season to season, making it challenging for customers to make confident online purchases. It’s reasonable to expect simpler collections with fewer variants and increasingly specialized brands. Pricing: Pricing strategy is also influenced by the growing weight of online distribution. When it’s possible to reach a global market easily through e-commerce, new opportunities and challenges arise. For instance, managing distributed stock in various regions or opting for a centralized warehouse near the production facility to serve the global market becomes an option. A centralized warehouse is certainly more straightforward but can exert pressure to increase prices for the end consumer since integrating sustainable Express delivery services into the final price is more easily sustainable for higher-priced products. In simpler terms, it’s easier to absorb the cost of rapid shipping for a $500 T-shirt than for a $50 one. Luxury is likely to continue its trend towards eliminating lower-priced products.

The Boutique of the Future: Just last month, a study by experts surveyed a representative sample of consumers in three regions (France, the United States, and China) to imagine the boutique of the future. It’s primarily the expansion of online sales that challenges the traditional structure of physical stores. While the overwhelming majority of sales will continue to occur in physical stores, the need to maintain extensive on-site stock will decrease. Physical stores will become places for collecting customer data (Light spots) with integrated technologies. Conversely, some brands will transform their stores into places for storytelling and create experiences that go beyond physical products (Exclusive clubs). Certainly, there will be less space for the traditional store as we know them.

Tariffs and Increasing Complexity: Another critical aspect linked to the digitization of luxury sales, and thus the progressive globalization of distribution, is the growing pressure from governments to collect local taxes such as VAT or other taxes on the end consumer from cross-border operators. Physical presence in a particular region is no longer the primary criterion for collecting local taxes; it has become the triggering cause of increasing complexity related to import taxes. This has led to the emergence of technology providers and luxury marketplaces that simplify tax burdens for small operators. Luxury marketplaces like italist.com will have an increasingly significant global market share characterized by local market leaders. As always, the phenomena described are trends with slow timelines for realization, but it’s plausible to expect that some of these aspects will become more common in the luxury distribution landscape in the coming years.

One thing is certain: we are on the cusp of a decade that will see dramatic changes in how we perceive stores, the shopping experience itself, and the emergence of entirely new luxury brands.

Business Focus

Pushing Limits and Possibilities for Online Sales and Marketing

Leveraging Cutting Edge Technologies and Audience Connections The impact of new technologies and digitalization on traditional ways of marketing

he impact of new technologies and digitalization on traditional ways of marketing has been significant, revolutionizing the industry in numerous ways. First and foremost, there is much more data available and advanced tools for data processing and insights. With the rise of online platforms, social media, and e-commerce, vast amounts of data are being generated every day. This data includes customer demographics, preferences, behaviour patterns, and more. It is now possible to leverage the data to gain valuable insights into their target audience’s needs, preferences, and buying habits. On top of more data availability, there are several new technologies that are available and have emerged, enabling marketers to enhance their strategies and improve customer engagement. Some examples include: a) Artificial Intelligence (AI) and Machine Learning (ML): AI and ML algorithms can analyse large datasets to identify patterns and predict consumer behaviour. This allows to personalize campaigns, recommend relevant products or services, and optimize advertising efforts. b) Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies

provide immersive experiences, allowing customers to engage with products or services in a virtual environment. It can be leveraged to create interactive marketing campaigns, virtual showrooms, or product demonstrations. We are working on this as it can enhance significantly the customer experience when shopping online. Furthermore, the availability of data and advanced technologies empowers marketers to target their audience more effectively and reach out to them at the most opportune moments. By analysing customer data, it is possible to identify specific segments within their target audience and tailor marketing messages accordingly. Additionally, it has now become common practice to utilize automation tools to schedule and deliver personalized content to customers based on their preferences, ensuring timely and relevant communication. Lastly, Mobile Applications have become integral to modern marketing strategies for brands like ours. They offer a direct and personalized channel for companies to engage with their customers. At OnTheList, we have just developed a new mobile application that allows users to receive push notifications about exclusive promotions, new product on the platform, or upcoming events. We plan this to be in our near future one of the main channels for our members to stay up-to-date, shop, and be engaged.

The consequent and rapid growth of e-commerce

he pandemic has accelerated dramatically the advent of e-commerce, speeding up a process of digitalization by 5-10 years compared to what organizations and experts were expecting. That tremendous growth has inevitably put tech and e-commerce in the spotlight. As a matter of fact, several companies have been able to survive during the pandemic because of the e-commerce which was fully or partially balancing the poor performance of physical stores. Certain lines of business have actually grown substantially during the pandemic because of the larger pool of users requesting for their services and new needs to be fulfilled (e.g., grocery deliveries, takeaway restaurants and canteens). In the post pandemic era though, we are seeing a re-adjustment with consumer behaviours rebalanced. Nevertheless, the innovation introduced is set to stay with us and that has changed radically the way companies operate.

Strategies implemented by companies to make e-commerce a steady reality

here are some key pillars for companies to make e-commerce a steady reality.

Reliability, one of the primary concerns for customers engaging in online shopping is the reliability of the e-commerce platform. To address this concern, it is crucial to prioritize building a robust and trustworthy online presence. This includes investing in secure and stable website infrastructure, implementing efficient inventory management systems, and ensuring seamless order fulfilment and delivery processes. By consistently delivering on promises, providing accurate product information, and offering reliable customer support, companies can build a reputation for reliability, fostering trust among online shoppers. Safety, ensuring the safety of customer data and transactions is of utmost importance in the e-commerce landscape. To

make e-commerce a steady reality, companies employ various security measures to protect sensitive information. This includes implementing secure payment gateways, utilizing encryption technologies to safeguard data, and adhering to industry standards and regulations. Scalability, to establish a steady reality in e-commerce, companies must focus on achieving scalability in terms of unit economics. This involves optimizing costs and profitability as the business scales. Only by carefully managing costs, optimizing pricing strategies, and continuously monitoring and analysing key performance indicators, companies can achieve sustainable growth and profitability in the e-commerce space. Nevertheless, it’s critical to build an ecosystem able to scale and support an exponential volume growth.

Common e-marketing strategies

e employ several strategies to effectively connect with our audience. We can touch upon two common strategies: leveraging Key Opinion Leaders (KOLs) and engaging with Key Opinion Consumers (KOCs), as well as implementing Giveaway Campaigns. KOLs are influential individuals with substantial followings in specific niches or industries. OnTheList collaborates with KOLs that are truly passionate in what we do. We are a certified B Corp and truly committed in sustainability which is deeply embedded in our DNA. Moreover, we leverage also KOCs who are consumers holding influential opinions within their social circles or online communities. These individuals play a crucial role in shaping consumer behaviour and are trusted sources of information and recommendations.

experiences, providing opportunities for users to generate content while engaging with the campaigns on social media and leverage the classical word-of-mouth marketing with a modern twist by using social media to amplify the impact. It’s important to select relevant KOLs and KOCs and design giveaways that align with the brand’s marketing objectives and the brand’s DNA.

Additionally, OnTheList utilizes Giveaway Campaigns to generate buzz, increase visibility, and engage with the right target audience. Giveaways involve offering free products, exclusive discounts, or

The future of e-commerce and marketing It is foreseeable that the future of e-commerce and marketing are strictly correlated. New technologies and their usage at scale will be game changing and will shape a different shopping behaviour. Consumers that are engaged across several touchpoints and channels are way more likely to be loyal and to fully perceive the power of the brand to its full extent. Automation will play a more and more important role in the execution while human touch and creativity are set to make the real difference. Using and leveraging the new technologies will make you survive while doubling down on human touch and creativity will make you outstand.

Talk of the Town

Aperitivo Time

Devotion 70-Year-Old

A Sculptural Masterpiece And The Oldest Ever Release From The Distillery

he Glen Grant Single Malt Scotch Whisky has unveiled its most extraordinary release to date, the Devotion 70-YearOld. This remarkable whisky not only holds the title of being the oldest ever released by the distillery but is also presented as a handcrafted sculptural masterpiece. Inspired by Queen Elizabeth II’s remarkable reign, the Devotion 70-Year-Old pays tribute to her 70 years of devoted service and love for nature. The whisky itself is sourced from a single French oak butt that was seasoned with oloroso sherry and filled at The Glen Grant distillery in 1953. Through meticulous maturation, it has developed deep chestnut hues and a distinctive floral aroma of intense barley sugar and ripe peach. On the palate, it offers a rich blend of dried fruits, raisins, and a hint of oak. Bottled at a robust 55.5% ABV, this whisky showcases the exceptional aging potential of The Glen Grant. Crafted by Master Distiller Dennis Malcolm, award-winning craftsman John Galvin, and hot glass master Brodie Nairn of GLASSTORM, the Devotion 70-Year-Old is presented in seven unique, hand-blown decanters. Each decanter is a one-of-a-kind masterpiece, featuring mesmerizing gem-shaped designs that celebrate each decade of Queen Elizabeth II’s reign. Adorned with individually meaningful floral engravings, the decanters are perfectly balanced within striking wood sculptures made from fallen elm trees found in the distillery gardens. Decanter number one of the seven was auctioned by Sotheby’s from September 11-22, with all proceeds donated to the Royal Scottish Forestry Society. The remaining decanters will be available for sale in select global markets starting in October 2023. Each decanter features unique floral engravings, symbolizing significant moments and symbols of Queen Elizabeth II’s reign.

ampari Group Hong Kong is honored to be allocated Decanter #3 Daffodil, and sold to a discerning whisky connoisseur. This early success is a testament to the exceptional quality and desirability of The Glen Grant Devotion.

o celebrate the launch of The Glen Grant Devotion, Campari Group Hong Kong held a media launch event, hosting esteemed local lifestyle media and whisky advocates. The event highlighted the unparalleled elegance and craftsmanship of The Glen Grant Devotion, and a whisky food pairing was conducted, featuring The Glen Grant 10-year-old, 12-yearold, 15-year-old, 18-year-old, and the special treat of The Glen Grant 21-year-old.

n addition to the media launch, Campari Group Hong Kong partnered with Lamborghini Macau to showcase The Glen Grant Devotion at the Lamborghini Macau Showroom from October 13 to 23 at MGM Cotai. This collaboration further emphasizes the shared values of excellence, passion, and devotion that resonate with both The Glen Grant Devotion and the 70th Macau Grand Prix, a prestigious road race attracting top drivers from around the world.

Jonny Fowle, Global Head of Spirits at Sotheby’s, praised the Devotion 70-YearOld, stating that it embodies the essence of whisky collecting, with its exceptional quality, rarity, age, and provenance.

Moving forwards, Campari Group Hong Kong remains dedicated to curating more remarkable events in the “RARE” style, and we are eager to extend these unique and memorable experiences to the esteemed members of the Italian Chamber of Commerce (ICC).

He emphasized its significance as the oldest whisky ever released directly from The Glen Grant Distillery, noting its deep, dark color after seven decades of oak maturation and its perfect fit as the centerpiece of the most impressive whisky collections. In conclusion, The Glen Grant Devotion 70-Year-Old stands as a testament to the distillery’s dedication to craftsmanship and pays homage to Queen Elizabeth II’s remarkable reign. With its exceptional quality, unique design, and limited availability, it represents the pinnacle of whisky collecting and is a true treasure for connoisseurs and enthusiasts alike.

Cindy Chan, Marketing Manager of Campari Group Hong Kong & Macau, a leading company in the global branded beverage industry. A passionate food lover, with a special affection for Italian cuisine, and finds inspiration through travels.

We take a step forward on green logistics. From going paperless to introducing e-vehicles and eco-friendly materials, we care for our mother earth as much as your merchandises.

Worldwide Luxury Services: GLOBAL DOOR-TO-DOOR & DOMESTIC TRANSPORTATION ADVANCED IN HOUSE ICT PLATFORM & SUPPORT HIGH-LEVEL GLOBAL EXHIBITION & PRIVATE EVENTS SUPPORT CUSTOMS DOCUMENTATION HANDLING & BROKERAGE COUNSULTANCY COMPREHENSIVE INSURANCE SERVICES WAREHOUSING, DISTRIBUTION & TECHNICAL QUALITY TAILOR-MADE LOGISTICS SOLUTIONS & CONSULTATIONS

FERRARI LOGISTICS (ASIA) LTD HEAD OFFICE: 16/F Block A Hong Kong Worsted Mills Industrial Building, 31-39 Wo Tong Tsui Street, Kwai Chung, N.T., Hong Kong Tel: (852) 2264 2001 Fax: (852) 2264 2037 Email: info.hongkong@ferrarigroup.net

www.ferrarigroup.net

OUR SERVICES We connect people and promote business exchanges between Italy, Hong Kong and Macao since 1997. The Italian Chamber of Commerce in Hong Kong and Macao is committed to fostering closer bilateral ties between Italy, Hong Kong and Macao.

MARKETS AND CREDIT ANALYSIS • Industry and sectoral analysis • Consumer insights • Economic reports on selected countries • Company business information reports ◦ Credit report ◦ Company site visit

BUSINESS MATCHING • Research and selection service for commercial partners (B2B and B2C), that includes: ◦ Feasibility study by product category

EVENT MANAGEMENT • Ad-hoc event organisation according to budget • Venue booking, catering services, promotion, invitations, registrations and photo-taking during the event • Collaboration with other members and F&B contacts

AI SERVICES • Technical Consultation on AI and how to integrate it into your business • Team training to use AI tools • Custom AI for your business

◦ One-to-one meetings organisation ◦ Feedback collection and follow-up

TRANSLATIONS AND INTERPRETATION

• Translation services of documents and certificates are available for Italian, English and Chinese • Assists with certification of translations by the Home Affairs Department • Interpretation service by Chamber’s staff or external professionals for business meetings, and fairs in Hong Kong and Macao

Art, Cultural & Lifestyle

Alice Fratarcangeli Director Italian Cultural Institute Hong Kong & Macau

International Cultural Festival at Hong Kong Polytechnic University

Commedia dell’Arte: an Italian theatrical language for everyone

n the occasion of the XXIII Week of the Italian Language in the World, among other numerous and diverse events and initiatives, the Italian Cultural Institute in Hong Kong has hosted a rich and dynamic form of Theatre that has influenced the development of modern Comedy. Commedia dell’Arte, one of the most traditional Italian theatre forms, was brought to Hong Kong thanks to a collaboration between the Italian Cultural Institute, the Dante Alighieri Society, the Hong Kong Arts Centre, the Hong Kong Polytechnic University and the Fraternal Compagnia, a theatre group based in Bologna. This twenty-year theatre company is named after the oldest Italian company for which the public act of incorporation has been discovered; the document that was found symbolically marks the beginning of professional theatre, that was Commedia dell’Arte, where the term “art” derived from “artisan” that is to say someone who performs a “job”. After having won the prize PREMIOENRIQUEZ 2012 CITTÀ DI SIROLO, and after several tours in Japan (Universtites of Osaka, Kyoto, Yamagata and Hamamatsu), in Turkey (Intercultural Art Dialogue Festival in Beyoglou, Istanbul) and in Spain (World Commedia dell’Arte Day, Malaga), the Fraternal Compagnia has come to Hong Kong with the intention of spreading knowledge about this ‘identity’ art form to different kind of audiences, from children to students, to adults.

Masquerade Mask - The Show

Week of the Italian Language in the World

Theatre group based in Bologna

Fraternal Compagnia touring poster

Masquerade Mask The Show

n 26 October, 2023, at the Hong Kong Arts Centre’s MacAulay Studio, the Fraternal Compagnia presented the “Masquerade Mask” show. The show displayed the history of Commedia dell’Arte from its beginning in the 16th century through the lazzi (jokes) played by the most famous masked characters. Through the characters of the Captains and Isabella, the Doctor, Pantalone and the Death, Harlequin, and many others, the public has travelled through History and learned the main traits of this early form of professional theatre, formerly called Commedia all’Italiana. The characters of the show, representing fixed social types such as the foolish old men, the devious servants, and the military officers full of false bravado, explained how the shows were performed outdoors and how they were based on the so-called convacci, simple plots giving indications on movements and scenarios, while letting all other aspects of the comedy rely on improvisation.

Masquerade Mask - The Show

Workshops for students and children

n 24 October, 2023, the Fraternal Compagnia was hosted by the first edition of the International Cultural Festival, organised by the Hong Kong Polytechnic University for a workshop addressed to the students. Many participants had the chance to come into contact with the Italian masks for the first time, learning the artisanal techniques to make them, and meeting the characters directly.

International Cultural Festival at Hong Kong Polytechnic University

On 25 October 2023, it was the turn of children to be amazed by a magical performance dedicated to the kids of the Italian International Nursery and Kindergarten, where the Fraternal Compagnia made the sketches accessible to the young public focusing on physical sketches and using Grammelot, a scenic language which is not based on articulation in words, but reproduces some properties of the phonetic system of a given language. The initiatives related to the Commedia dell’Arte project have been part of the ITALIA on Stage Festival, organised by the Consulate General of Italy together with Italian Institutions and partners of the Italian System in Hong Kong.

Italian International Nursery and Kindergarten

Art, Culture & Lifestyle

The Delightful Flavors of Italian Christmas: Exploring the Most Popular Foods Christmas in Italy is a time of joy, celebration, and, of course, delicious food. The culinary traditions surrounding this festive season are deeply rooted in Italian culture, offering a delightful array of flavors and dishes. In this article, we will delve into the most popular foods that grace the Italian Christmas table, taking you on a mouthwatering journey through traditional recipes and regional specialties.

Panettone: A Sweet Christmas Icon

Pandoro: The Golden Star of Christmas

No Italian Christmas would be complete without panettone, a sweet bread loaf that has become an iconic symbol of the season. Originating from Milan, panettone is a rich, buttery bread studded with candied fruits and raisins. Its fluffy texture and distinct dome shape make it a centerpiece on the holiday table. Families often enjoy panettone as a breakfast treat or as a dessert, accompanied by a glass of spumante, a sparkling Italian wine.

Hailing from Verona, pandoro is another beloved Christmas delicacy in Italy. This golden, star-shaped cake is dusted with powdered sugar, resembling a snow-covered mountain. Pandoro is known for its light and airy texture, achieved through a lengthy rising process. Italians often savor slices of pandoro with a dollop of mascarpone cream or use it as a base for creating delightful desserts.

Cotechino and Zampone: Hearty Meat Traditions

Tortellini in Brodo: Comforting Traditions

In many Italian households, Christmas wouldn’t be complete without the presence of cotechino and zampone. These traditional pork sausages are made from a mixture of ground pork, fat, and spices, then stuffed into casings. Cotechino is typically simmered and served with lentils, symbolizing good luck and prosperity for the coming year. Zampone, on the other hand, is the same mixture stuffed into a pig’s trotter, creating a unique presentation. Both dishes are rich in flavor and provide a hearty addition to the Christmas feast.

A beloved tradition in many regions of Italy, tortellini in brodo is a comforting dish that warms both the heart and the stomach. These small, ring-shaped pasta parcels are traditionally filled with a mixture of meat, cheese, and herbs. Served in a flavorful broth, tortellini in brodo has become a staple in Italian households during the Christmas season. Each bite encapsulates the essence of family togetherness and culinary heritage.

Baccalà: A Feast of Dried Cod

Panforte: An Ancient Confection

Baccalà, or dried salted cod, holds a prominent place in Italian Christmas cuisine, particularly in coastal regions. This preserved fish is soaked, then prepared in various ways, such as frying, stewing, or baking. One popular dish is baccalà alla vicentina, a specialty from Vicenza, where the fish is slow-cooked with onions, anchovies, and milk. The resulting tender and flavorful baccalà embodies the essence of Italian culinary traditions.

Originating from the city of Siena, panforte is a dense, fruit and nut cake that dates back to medieval times. Packed with almonds, candied fruits, honey, and spices, panforte offers a delightful balance of sweetness and complexity. Its chewy texture and aromatic flavors make it a popular treat during the Christmas season, often enjoyed alongside a glass of Vin Santo, a sweet dessert wine.

Italian Christmas cuisine is a true celebration of flavors, traditions, and family. From the iconic panettone to the comforting tortellini in brodo, each dish carries a sense of heritage and warmth. These popular foods exemplify the spirit of Christmas in Italy, where culinary delights bring people together in joyous celebration. Whether you are fortunate enough to experience an Italian Christmas firsthand or recreate these dishes at home, embracing the flavors of Italy will surely infuse your holiday season with a touch of Mediterranean magic.

The Accademia Italiana della Cucina has been present in Hong Kong since 2012. The Delegation is headed by Savio Pesavento and welcomes new members, individuals who are passionate about food and knowledgeable about Italian cuisine. www.facebook.com/ accademiaitalianadellacucinahongkong

Art, Culture & Lifestyle

Digital Tools to Immerse Yourself in Italian Language & Culture

n today’s digital world, learning a new language has become more accessible than ever before. Whether you’re a student, a professional, or an avid traveler, acquiring proficiency in Italian can open doors to new opportunities and enrich your cultural experiences. Thanks to advancements in technology, there is an

Language Learning with Netflix: learn while enjoying your favorite series!

“Language Learning with Netflix” is a Chrome extension that allows you to learn Italian while enjoying your favorite Netflix shows and movies. This tool enhances your language learning experience by providing dual subtitles, allowing you to view both the Italian and your native language subtitles simultaneously. By following along with the dialogue, you can improve your listening and comprehension skills while deepening your cultural understanding. To use this tool, simply install the “Language Learning with Netflix” extension on your Chrome browser. Once installed, open Netflix and select a show or movie in Italian. Enable the dual subtitles feature, and you’re ready to begin your Italian language learning journey.

Start watching:

abundance of resources available to facilitate language learning. In this article, we will explore seven free digital tools that can help you learn Italian effectively. From vocabulary building to immersive language practice, these tools offer a range of features to suit your individual learning style and preferences.

HiNative: ask anything to native speakers

“HiNative” is a language learning app that connects language learners with native speakers from around the world. With this app, you can ask questions about Italian grammar, pronunciation, vocabulary, or cultural nuances, and receive answers from native Italian speakers. This interactive platform provides a unique opportunity to practice your Italian skills in a real-life context and receive personalized feedback. To use “HiNative”, download the app on your smartphone and create an account. Post your language-related questions, and native Italian speakers will respond with helpful answers and explanations.

Get chatting:

Learn Italian with Lucrezia: our favorite Italian teacher on Youtube

“Learn Italian with Lucrezia” is a fun and well-organized YouTube channel of an Italian teacher that provides videos and podcasts divided into different categories according to the topic and the needs of those who want to learn Italian. You can also make use of some videos in the “Italian vlog” category to learn some interesting facts and curiosities about Italian culture. In addition, you can communicate with teacher Lucrezia or receive help or advice from other students in the channel by leaving a comment directly below the videos. This will be an easy way to challenge yourself and stimulate your desire to learn.

Start learning:

1 “Anki” is a powerful flashcard application that utilizes spaced repetition to enhance language learning. With this tool, you can create personalized Italian vocabulary flashcards and review them regularly, optimizing your retention of new words and phrases. The app’s algorithm adapts to your learning pace, ensuring efficient memorization and long-term language retention. To use “Anki”, download the software on your computer or mobile device. Create your Italian vocabulary flashcards, including the word or phrase in Italian on one side and the translation on the other side. The software will schedule flashcard reviews based on your performance, presenting you with the words you struggle with more frequently. Regularly reviewing your flashcards will strengthen your Italian vocabulary over time.

Anki: unlock the power of spaced repetition

Improve your vocabulary: “News in Slow Italian” is a website that provides free podcasts according to level, beginner, intermediate and advanced, with two extra sections, one dedicated to expressions and grammar and the other dedicated to series. “Easy Italian News” is another useful platform to listen to current news. The written text of the various episodes of the podcasts is included as an attachment on the page in case of need.

News in Slow Italian & Easy Italian News: stay up-to-date on what’s happening in Italy

News in Slow Italian:

Easy Italian News:

“Sapere.it” can be another resource to use on your journey towards learning Italian. The website, named after the Italian word ‘sapere’(to know) offers a wide range of resources including an encyclopaedia and bilingual dictionary to look up words to and from Italian and nine other different languages. On the free website, it is also possible to make use of the ‘in-depth’ section devoted to various topics and categories, including useful videos to improve comprehension and practice listening to Italian. Remember: the site is entirely in Italian, this could be a good opportunity to test your Italian language level! Sapere.it: the most comprehensive Italian dictionary and encyclopedia at your hand

Dive deep into everything Italian: “Tandem” is a language exchange app that connects language learners worldwide for mutual language practice. The app enables you to find Italian-speaking language partners with whom you can engage in conversation and develop your language skills through reallife interactions. Its intuitive interface and user-friendly features make it easy to connect with language partners and schedule language exchange sessions. To get started, download the “Tandem” app and create an account. Specify your language preferences and search for Italian-speaking language partners. Once you find a suitable language partner, you can engage in text chats, voice calls, or even video calls to practice your Italian skills. The app also offers various language learning challenges and resources to further enhance your language learning journey.

Tandem: find the perfect language exchange partnert

Learn to speak Italian with a new friend:

y utilizing these digital tools, you can immerse yourself in the Italian language, practice listening and speaking skills, expand your vocabulary, and connect with native speakers. Whether you prefer learning through watching movies, interactive exercises, flashcards, language exchanges, or mnemonic techniques, there is a tool to suit your needs.

So, why wait? Unlock the full potential of your Italian language journey by harnessing the power of digital tools alongside an Italian language class: when traditional education meets technology, language learning becomes more fun!

The Nightmare Before Christmas Live in Concert Tim Burton’s The Nightmare Before Christmas is a film about Pumpkin King Jack Skellington trying to take over Christmas. To celebrate its 30th anniversary, the Hong Kong Philharmonic Orchestra will set up a big screen with Grammy-winning composer Danny Elfman’s music score performed live with the film.

22 - 23 DEC 2023 Hong Kong Cultural Centre Concert Hall

DesignInspire in Motion Exhibition The “DesignInspire in Motion” campaign features a series of thematic mini-exhibitions to showcase the design excellence of Hong Kong. Oraganized by the Hong Kong Trade Development Council, these mini-exhibitions aims to showcase a wide spectrum of Hong Kong designers’ creative works including but not limit to product and graphic design projects, art installations, digital art, creative photography, and illustrations.

23 - 26 DEC 2023 AsiaWorld-Expo

The 21st Hong Kong Food Festival The 21st Hong Kong Food Festival is taking place for 5 days at the Hong Kong Convention and Exhibitions Centre, Hall 3, from the 23rd to the 27th of December. There will be a number of extraordinary food zones and of on-site activities, including a “Grand Lucky Draw”. On the same dates other interesting exhibitions are taking place at the Hong Kong Convention and Exhibitions Center: the 21st Hong Kong Mega Showcase, the 23rd Hong Kong Homex2023, e-Expo & Auto HK open to the public.

23 - 27 DEC 2023 Hong Kong Convention and Exhibitions Center

The 57th Hong Kong Brands and Products Expo One of the largest outdoor expos in Hong Kong, Hong Kong Brands and Products Expo offers big bargains and fun-filled entertainment programmes. Expect over 900 outdoor booths featuring 10 thematic zones with lots of good deals, attractive offers and prizes to be won.

16 DEC 2023 - 8 JAN 2024 Victoria Park, Causeway Bay

Sai Kung Hoi Arts Festival 2023 Organized by the Tourism Commission and with Yim Tin Tsai as the centre, Sai Kung Hoi Arts Festival has expanded to include Sharp Island, Kau Sai Chau and High Island. Themed ‘Joy Again, Isle’, the three-year Arts Festival blends the rich history, local culture, heritage, and natural environment of Sai Kung Hoi with art. The isles become the place for people to meet, connect, and experience the healing power of the arts and nature. Free guided tours and public programmes on various themes will also be available during the festival.

15 NOV 2023 - 14 JAN 2024 Sai Kung Town, Yim Tin Tsai and various

Lunar New Year 2024 Lunar New Year runs officially for three days, but, unofficially, it is celebrated for up to two weeks. The holiday celebrates the start of the New Year according to the Chinese calendar, and falls in January or February according to the Gregorian calendar, this year it is between the 10th and 13th of Febraury. Chinese communities around the world, and particularly in Hong Kong, come alive with colour, fragrance, music and celebrations over the holiday. It is a time for massive festivities, temple rituals, fortune telling, family gatherings and the exchanging of gifts. In the evening on Victoria Harbour, the sky, water and city lights up with nearly half-an-hour of over twenty thousand fireworks that colour the land that invented them. The harbour front at Tsim Sha Tsui is vibrant with the International Chinese New Year Night Parade with Chinese and international performers exciting the atmosphere of Hong Kong. Hong Kong Disneyland and all the other theme parks multiply the festivities and make the holiday a wonderful time for the young and young at heart.

10 - 13 FEB 2024 Various venues

AIA CARNIVAL The excitement and magic of the Carnival returns! The AIA Carnival, which will take place at Central Harbourfront, is the traditional, joyful, European Carnival, with a uniquely Hong Kong energy. The carnival will feature over 26 rides, more than 30 games to win your favourite prices, street performers and even the world circus, live concerts, interactive shows and immersive experiences!

21 DEC 2023 - 25 FEB 2024

Central Harbourfront Event space

Botticelli to Van Gogh: Masterpieces from the National Gallery London Organised by the Hong Kong Palace Museum and the National Gallery, London, this exhibition is the first showcase of the Gallery’s prestigious painting collection in Hong Kong. It features 52 of the world’s finest masterpieces painted by fifty influential artists, spanning more than 400 years of Western art history. The paintings on view, dating to the 15th to early 20th century, encompass the most significant turning points in the history of art, from the Renaissance to impressionism and post-impressionism, represented by some of the world’s most revered artists, including Botticelli, Raphael, Titian, Caravaggio, Rembrandt, Goya, Turner, Constable, Monet, and Van Gogh.

22 NOV 2023 - 11 APR 2024 Hong Kong Palace Museum

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