e s r e v b o e h t s i g n i t e Mark t r a t h g i fl e r p l a e r of the i
I N H AWA I I
Interactivity Becoming Mauna Loa Helicopters more dimensional.
People Evaluate the nature of the change and the organization. (which is the best architecture for MLH) Clearly define roles, responsibilities and relationships. Be present and involved.
Process Centered on design can help MLH connect better with the people (Managers, pilots instructors, students/tours customers and mass market). It can transform data into actionable ideas. Design can help MLH to see new opportunities. It can help to increase the speed and effectiveness of creating new solutions.
Tools - After action reviews - Business case development tool (Tours/Academy/Mass Market) - Business requirements document (Tours/Academy/Mass Market) - MHL Deployment plan - Aliances - Design review - Project plan - Risk management - Training strategy and plans
Results and outcomes Reach a desired future state for MLH resulting from this marketing initiative.
Usability New developing technologies (Apps/ Social Media) for new customers and students.
Transition 1) Expanding abroad (China, Europe, Latin America *Mexico) 2) Sales Strategic Plan with differential guideline between the tours customers, students customers and the mass market, meeting forecast goals and revenue management.
THANK YOU
MAHALO
GRACIAS
Ileana Escalona +52 55 3903 4509
Hili to
ile_escalona
ile.escalona@gmail.com