To u r i s m , C u lt u r e
and
Business
I s s u e 43 • 2019
LYSI Bringing the healthy living of Iceland to the world
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he story of LYSI is one of vision and innovation. In 1938, two Icelandic brothers formed LYSI as a small cod liver oil producer. The demand for lýsi – cod liver oil – was already high in Iceland, due to the need for vitamins A and D. LYSI began by offering the oil to Icelanders at home. During World War II, LYSI began exporting to the US and UK. As research into the benefits of omega-3 fatty acids increased, the demand for LYSI’s products continued to rise. The company placed research and product development at its forefront and has since grown considerably. Today, LYSI offers a suite of fish oil and wellbeing products to world markets, from fish taken straight from the Icelandic seas.
Wide range of products
LYSI has recently introduced ‘Lýsi Life’, a line of products that combine an omega-3 base with other functional supplements; a focus on the brain, heart, skin, joints, eyes, bones and pregnancy, along with the fundamental liquid cod liver oil. The products include active ingredients such as antioxidants, marine collagen, calcium, folate and hyaluronic acid. Packed with omega-3 fatty acids, LYSI’s cod liver oil is key to development and unlocks the potential of the brain, the central nervous system, and the immune system. Vitamin D is essential to build strong, dense bones, while contributing greatly to an optimal immune system. LYSI will continue
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launching their series of novel health products to fit all diet and nutritional needs in early 2020.
Impressive technology & facilities
LYSI continues to invest in its operation to ensure the highest qua lit y products, opening advanced production plants in 2005 and 2012, as well as an expert in-house laboratory. With the latest technology, the LYSI production process meets consumer demands for high purity products. The processes have been specifically designed to minimize the oxidation of the oil and to remove taste and smell in the final product by natural means. Quality is a vital factor in LYSI’s business.
Strong values & social responsibility
LYSI is committed to sustainability, with core values that reflect social responsibility. The company’s ethos is in the spirit of sustainability and respect for nature, exploiting the whole raw material in its entirety and throwing nothing away. Thus, LYSI makes by-products from the remainders of the primary production, creating value out of every part. LYSI uses energy from renewable resources – geothermal and hydropower – while guaranteeing effective waste management and maximizing the raw materials used
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within production. LYSI has also invested in plastic recycling, and the company is committed to these operations.
Trusted brand at home & abroad
LYSI has been a recognised part of the Icelandic market for decades, making it a well-established and trusted brand. In fact, it’s a tradition for every Icelander to take cod liver oil from childhood. The brand extends abroad as well, as its health benefits have become known worldwide. As global demand continues for LYSI products, the company has extended its e-commerce operations to reach customers in all geographic markets. -JG
The products can be purchased online at www.lysi-life.is
LYSI hf. Fiskislóð 5-9, 101 Reykjavík
+ 354 525 8100 www.lysi.com
