Caso Ronald Mcdonald

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ICF ARGENTINA CHAPTER-RESEARCH AND DEVELOPMENT COMMITTEE

COACHING AND ITS APPLICATION IN NGO FIELD CASE STUDY Ronald McDonald House


Ronald McDonald House RESEARCH METHODOLOGY •  The case-study methodology is a research and training approach based on the study of real life experiences and situa8ons. As a research method, it enables us to build a unique learning framework in par8ally known specific contexts. It is grounded on ac8ve par8cipa8on and collabora8ve processes


Ronald McDonald House RESEARCH METHODOLOGY SCOPE • The primary objec8ve of systema8zing the cases is to conceptualize and systema8ze experiences to enhance and increase the knowledge base concerning the art and science of coaching • It is not a probability sample extracted from a random popula8on to which results can be extended. It is about results that contribute to the development of a theory that can be transferred to other cases


Ronald McDonald House RESULTS THE IMPLICATION OF TEAMWORK: • Having observed and assessed team members´ capabili8es and characteris8cs, we noted effec8ve communica8on, leadership, and well-balanced par8cipa8on based on mutual trust. It was also observed the use of individual influence for the benefit of the team. Overall, based on members´experience, knowhow and qualifica8ons; it was viewed the team maturity level to achieve the integra8on of individual capabili8es and characteris8cs, resul8ng in high team interac8on


Ronald McDonald House THE DESIGN OF OUR INITIATIVE FOCUSED ON: • Managing employees´mo8va8on to create a good work environment • Aligning mission, vision and individual values with organiza8onal values • Promo8ng coopera8on and leadership • Promo8ng work-life balance within and outside the NGO • Improving opera8onal management


Ronald McDonald House NEW POSSIBILITIES ARISING FROM THIS EXPERIENCE • Consensus to implement a volunteer work policy that will be developed • To offer an addi8onal space for coaches to prac8ce, contribute to their coaching careers and educa8on and add hours of coaching sessions for future accredita8on • To replicate this model in other ins8tu8ons


Ronald McDonald House WHAT WOULD WE DO DIFFERENTLY NEXT TIME? We could improve many things such as: • Our coordina8on to buy the material used • Provide volunteers with informa8ve material when invi8ng them to join in, so that they can understand their role and feel mo8vated


Ronald McDonald House ACKNOWLEDGMENTS: We would like to acknowledge and thank to those who have

contributed to make this project real; giving us their exper8se, 8me and support • Fernando SabaFni for recording the ac8vi8es, photos and tes8monials • José Maria Reyes for the design and video edi8ng


Ronald McDonald House PROJECT ACTIVITY Selec%ng a non-profit organiza%on

We have selected Ronald McDonald House for the following: • A non-profit organiza8on • Mission and vision • Allows us to replicate the same experience in all countries/ci8es where RMH is present


Ronald McDonald House PROJECT ACTIVITY

The Ronald McDonald House, Argen8ne Child Care Organiza8on (one of the three core programs of Ronald McDonald House Chari8es globally), is a non-profit organiza8on whose mission is to create, find and support programs aimed to improve children health and welfare Since founded, the OrganizaFon has assisted over 70.000 kids through: • Ronald McDonald Houses in the Provinces of Buenos Aires, Mendoza and Córdoba • Parents´Room in "Prof. Dr. Juan P. Garrahan“ Hospital • Ronald McDonald Pediatrics Care Mobile • Neonatology Family Room in Garrahan Hospital


Ronald McDonald House PROJECT ACTIVITY

Reques%ng an interview with RMH Execu%ve Directors

A request for an interview was made by phone by the Research Commi[ee Director on behalf of ICF Argen8na Chapter and within 48hs we were conďŹ rmed a date and 8me for an interview


Ronald McDonald House PROJECT ACTIVITY

Presen%ng our project The Project Presenta8on mee8ng was held in RMH venue with the a[endance of two representa8ves from ICF Reserach and Development Commi[ee and RMH Execu8ve Director We introduced ourselves, ICF and the research Commi[ee We expressed our willingness to help and support them in their professional eorts


Ronald McDonald House AGENDA PROJECT ACTIVITY

• Mee8ngs Dates with families and volunteers • Ac8vi8es for families: relevant informa8on • Family unit • Es8mate number of family members par8cipa8ng in the mee8ngs • Relevant informa8on for proper interac8on with par8cipants • Invita8on to families • Features of the mee8ng place • List of support material to be used • Formal introduc8on of our team members by RMH Directors • Ac8vi8es for volunteers: relevant informa8on • Number of RMH volunteers. Es8mate number of par8cipants • General characteris8cs of other training programs • Regular needs or problems with volunteers • Invita8on to volunteers • Volunteers´percep8on of the training program • Tes8monials of past trainning programs • Features of the mee8ng place • Informa8on about volunteers´coaching awareness • List of support material to be used • Formal introduc8on of our team members by RMH Directors • Ac8vi8es for families. Objec8ves: • Promote FAMILY REUNION (INTRA FAMILY AND RMH FAMILY) • Create a space to share experiences


Ronald McDonald House

All acFviFes pursued values like joy, life, idenFty, respect and connecFon with our future desires


Ronald McDonald House PROJECT ACTIVITY GATHERING INFORMATION ABOUT RMH NEEDS

In our first mee8ng, we gathered informa8on about: Organiza8on mission and history. Partnering Organiza8ons: Hospitals and Volunteer Work. Visit to the House. Types of families and children staying in the House. Specific volunteers and families needs For this project to be valid, sustainable and effec8ve, we highlight the importance of: • Establishing mutual agreements before the coaching process • Iden8fying the team needs (If they, as a team, are able to iden8fy their own needs, we will have a good star8ng point to design our ac8on plan)


Ronald McDonald House PROJECT ACTIVITY DESIGNING THE PROJECT BASED ON RMH NEEDS

Our Research Commi[ee members held several mee8ngs to discuss and design the project proposal The first conclusion drawn was that our ini8a8ve would basically target both: • Volunteers • Families living in RMH • We would work with them separately at different stages


Ronald McDonald House PROJECT ACTIVITY PRESENTING THE PROJECT AND ACTIVITIES

A second mee8ng with RMH Directors was held to present the ac8on plan We discussed the project to align our ini8a8ves with par8cipants´ profile and needs


Ronald McDonald House PROJECT ACTIVITY SCHEDULING THE EVENTS CALENDAR

Events dates were scheduled upon par8cipants´availability We set events 8mes and the list of par8cipants invited to the events We also defined the necessary support material: audio-video equipment, tables, seats, boards, paper, pens, markers, masks, ropes, tales books, paper strips etc


Ronald McDonald House PROJECT ACTIVITY

SENDING INVITATION LETTERS TO PARTICIPANTS

Invita8on le[ers to Families and Volunteers were wri[en by two of our Commi[ee members The drad was presented for revision and correc8on to the team, and the final version was finally released


Ronald McDonald House PROJECT ACTIVITY

COORDINATING COMMITTEE TEAM TASKS

The Research Commi[ee team held several mee8ngs to discuss and evaluate possible ac8vi8es to be run. Ac8vity leaders were assigned by consensus and an event agenda was set up with ac8vity leader, ac8vity descrip8on, 8mes and necessary material informa8on 9.a. General ac8vity outline- Appendix V 9.b. Volunteer Program Agenda- Appendix VI 9.c. Family Program Agenda- Appendix VII


Ronald McDonald House PROJECT ACTIVITY

Running the acFviFes at RMH venue in Buenos Aires

Volunteer Event Date: 24 August, 2013 Family Event Date: 2 September, 2013 Event Time: 3 (three) hours (The ICF Team arrived 1 hour earlier for pre-event work: material, audio-video equipment sejng etc.)


Ronald McDonald House

Volunteer Program Agenda

Date: Saturday, 24 August from 9 to 12hs ObjecFves: •  Detect RMH volunteers´needs •  Align volunteers´values and vision with RMH´s •  9.00-9.15 •  Event opening/breakfast •  9.15-9.45 •  ICF Presenta8on. Research Commi[ee Team Presenta8on •  Volunteers: who are they? (Name, role, why are they working at RMH?) •  Ac8vity: The gree8ng •  Icebreaker: (10 min) - Form groups based on eye color, marital status, zodiac sign or birth date •  •  •  •  •  •

9.45-10.00 Check in What made you join this event? What do you expect from this event? Ac8vity: What makes sense to me here? What do I need to work on?. Volunteers write their answers on the papers and share their findings aloud For this ac8vity, we used different color papers 8tled: What do I need to improve work results? What does volunteer work mean to me?


Ronald McDonald House

AcFvity Program Agenda

10.00-10.15 •  Ac8vity: Effec8ve listening and communica8on •  Objec8ve: acknowledge communica8on barriers and our listening skills •  Game “Tearing Papers” (Appendix VIII) 10.15-10.30 •  Break •  Preparing the ropes…. 10.30-11.30 •  Ac8vity: presence and conversa8ons types •  Objec8ves: •  Recognize the key role of volunteers and create awareness on how we do what we do •  Acknowledge different types of conversa8ons •  Recognize the importance of keeping an emo8onal balance when performing volunteer tasks •  Game “The rope” (Appendix IX) 11.30-11.45 •  Closure ac8vity and team integra8on •  Check out: on paperboard, volunteers write down which contents or tools they need to be[er perform their role •  Then, in turn, they speak about their percep8ons and feelings, new thoughts, their commitment to create a healthy environment and empower their ac8ons within the organiza8on 11.45-12.00 •  Closure •  Acknowledgements


Ronald McDonald House PROJECT ACTIVITY

GATHERING TESTIMONIALS FROM PARTICIPANTS AND RMH DIRECTOR

The Research Commi[ee coordinated ac8ons like: • Recording the events • Observing the ac8vi8es • Transcribing content • Edi8ng tes8monials


Ronald McDonald House PROJECT ACTIVITY

TESTIMONIALS FROM RESEARCH AND DEVELOPMENT COMMITTEE MEMBERS- ICF ARGENTINA CHAPTER

• ...“It was a wonderful experience, with very ac%ve par%cipa%on from volunteers. In an environment, where disease is inevitably present, we perceived joy. That is what they told us. • About the Research team work, I can only tell you a lot of nice things…we were able to implement many of the things we had learned as Coaches: We listened to each other, par%cipated ac%vely, accepted our differences. We gained from diversity, respec%ng one another. We were all leaders. We cared for the other and coordinated ac%ons. All in all we set up a network…and all this was reflected during the 3-hour event where people stayed longer wondering when we would come back! • What else can I tell you…I felt so happy!!!....”

Sandra Gu[erman Execu8ve Coach Research and Development Commi[ee Director ICF, Argen8na Chapter


Ronald McDonald House PROJECT ACTIVITY

TESTIMONIALS FROM RESEARCH AND DEVELOPMENT COMMITTEE MEMBERS- ICF ARGENTINA CHAPTER

• ….”These were events that moved our innermost being. Despite the pain of the families, this experience made them share and forget for a while all that grief. We were all able to enjoy color, laughter and joy through games, deep thinking and a lot of learning. • As a team, there was so much synergy . We created such strong bonds that made the acFvity an interesFng and enriching experience. As Coaches, we put all our knowledge into pracFce and we realized that theoreFcal concepts may become real and create an empowering moFvaFon source” TeresaSacco Interna8onal Coach (PCC) Research and Development Commi[ee Vice Director ICF, Argen8na Chapter


Ronald McDonald House PROJECT ACTIVITY

TESTIMONIALS FROM RESEARCH AND DEVELOPMENT COMMITTEE MEMBERS- ICF ARGENTINA CHAPTER

• “It was an enriching experience, from a learning and emo%onal viewpoint • In the course of sharing and jointly running ac%vi%es that can respond to the needs of volunteers, I met people willing to learn and share, people with such an inner wealth that goes beyond any theory. I met volunteers who want to be beUer human beings •  As ICF Team, we empathized, I felt so good! • A worthy experience. I feel like going on!” Marta Sterpin Coach, ICF Member Research and Development Commi[ee


Ronald McDonald House PROJECT ACTIVITY

TESTIMONIALS FROM RESEARCH AND DEVELOPMENT COMMITTEE MEMBERS- ICF ARGENTINA CHAPTER

• “To me, this experience meant that when you truly want to help, you can do it. If you want to make a contribuFon to change the world, you can do it, and with your own tools. • I consider this to be essenFal since I deeply believe in Gandhi´s words: “Be the change you wish to see in the world”. • We very ofen listen to complaints about the world. SFll, there is a lot to do out there. Where there is a need for change, we can take acFons to make it possible. StarFng by simply being that type of person you wish to see in the world. • Surely, there is something we know how to do; something we are good at, and adds value. And if, in this path we need to learn something, let´s go and learn it! • This experience gave me this chance. We wanted to help. We are Coaches. And we decided we could use our tools to share our learnings, to add value to everyone. Because when I do something for others, I do something for myself. This is my contribuFon to “a beier world” • I also realized that it is not about “everything or nothing”, it is about sharing. Each of us made a contribuFon; and together, with love and respect, we made it real. • Thanks Sandra for leading this team and for the wonderful idea you had when we were planning the year ´s objecFves. I know this can be replicated and I know there are a lot of people who want to add value. We could perceive it. This experience was a magnificent example of this. The Team said YES from the beginning! And then, more people joined us! Thanks, thanks, thanks” Greta Mochen Coach, ICF Member Research and Development Commi[ee


Ronald McDonald House PROJECT ACTIVITY

TESTIMONIALS FROM RESEARCH AND DEVELOPMENT COMMITTEE MEMBERS- ICF ARGENTINA CHAPTER • “When I was thinking about what I experienced in Ronald McDonald House, the first thing that came to me was, What did I feel? • I felt it was a unique moment… I was so lucky to be a Coach… I was fortunate to learn from very harsh and courageous life stories… • I met people who know how to love; from volunteers who give that energy to those in need, from its directors who devote their hearts to help these people… • Those kids are so strong, so much energy and maturity… • So, what happened to me?… I stepped to study a lot, prepared myself and took a lot of informaFon to teach and give… and as it turns from the heart… I came back home with tears in my eyes, with so much learning that I can barely put it into words….I can just feel it, smile and express it…” Mar8n Wa[ers Coach, ICF Member Research and Development Commi[ee


Ronald McDonald House OUR TEAM

Director • Sandra Gu[erman Vice Director • Teresa Sacco Members AcFvity Collaborator • Marta Sterpin Michelle Czerwonko • Marnn Wa[ers • Greta Mochen • Adrián Trouboul • Ana Lía Gonzalez • Mónica Nuñez • Ingrid Passauer








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