VISUAL MERCHANDISING
AUTUMN OPENING 2012 COLLECTION
the fundamentals
FUNDAMENTALS OF THE ICHI TEMPERAMENT
Feminine and sensual Edgy, urban and arty Extraordinary, but easy to wear
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about her
THE ICHI GIRL DARES The ICHI girl takes her inspiration from everywhere but knows exactly where she wants to go in life. She expresses her attitude through her feminine, edgy way of dressing, inspired by urban culture and art. Her life is here and now. What was and what could have been is of no use. She dresses to express the mood of the moment and makes extraordinary clothes look so easy to wear. Everyday is fashion day and she knows how to look like a million without spending one. The vintage style of her grandmother, Berlin’s art scene or Café de Flore in Paris. The ICHI girl makes sense of it all and dares to combine the unthinkable. The result is her dynamic, easygoing and yet sophisticated look. Her admiring friends wonder how she does it. Well, she dares.
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coMMERCIAL COLLECTION STRUCTURE
PALETTE COLLECTIONS ICHI is proud to be merchandised in your shop. Our
An ICHI Palette Collection is a colour coordinated mix
aim is to maximise your sales. Our collections are
of basic, core and profile styles. The palette concept
designed, made and delivered with this purpose. ICHI’s
ensures that the colours of each month’s styles match
six yearly Main Collections supplemented by five
perfectly when merchandised and of course, when
Express Collections already guarantees that your shop
bought and worn by your customers.
is perfectly up to date, all year round. These core styles are the basis of the collections. Each But in order to further fine tune to the exact needs of
style is carefully selected, designed for the season and
your shop, our main collections are divided into monthly
visualised in the monthly Palette Collections in this
Palette Collections.
guide for easy reference.
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press release
morning dew She is in the deep, mythic forests of New England, far
presence of nature inside her. She realises that she
from the hectic city life. The rays of the low sun peer
is one with the whole and begins to dance in the dewy
through the window of the river cottage. She notices
grass.
the heavy morning dew on the grass outside and she sees the birds in the open sky migrate to new distant
It is this deep feel for nature that has inspired ICHI’s
lands. Meanwhile, her memories of the hot and happy
Autumn Opening Collection. It is created in sensual,
summer days evaporate. But they do so without
warm colours, and the autumn feel is underlined in its
nostalgia because for her, autumn is a new beginning.
use of fluffy and soft materials. The edgy look and the
A season of immense beauty, where the sharp colours
surprising combinations that the ICHI girl loves are also
of summer give way to a vastness of elegant mustard
there, of course. The poetic, hand drawn prints and
yellow, kid orange, autumn green, brown and greyish
heartfelt statements deliberately contrast the clean
hues.
silhouettes. Numerous details and cute gimmicks, like the many appliquĂŠs, draperies and wrinkles, bring out
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She decides to dress up warmly and get out of her
that unmistakable ICHI edge. With the easy-going and
simple cottage. Outside, she soaks in the morning’s
yet sophisticated look of the Autumn Opening Collection,
beauty. She begins to walk along the river and she
the ICHI girl will, once again, be the focus of attention
can see her breath in the chilly air. She feels the true
from her admiring friends.
JULY TREND
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july palette collection
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JULY PALETTE COLLECTION
how to hang it! Here is how to hang the collection
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JULY PALETTE COLLECTION
style it! Here is how to dress your mannequins with perfectly matching ichi styles
TOP: I-ALEX-TO WAISTCOAT: I-TROK-WA JACKET: i-SOMM-JA PANTS: i-lUvv-PA
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CARDIGAN: i-MURP-CA DRESS: i-ARIMO-DR BELT: i-XOLIS-BE
DRESS: I-DVALE-DR
DRESS: i-AKUMO-DR TOP: i-ALEX-to
JULY PALETTE COLLECTION
style it! Here is how to dress your mannequins with perfectly matching ichi styles
SHIRT: I-GISTE-SH SKIRT: I-DAWN-SK
JACKET: I-INESE-BL TOP: I-LEBK-SS1 PANTS: I-DAGS-PA
Top: I-loor-ss3 Jacket: I-taui-ja Pants: I-dymo-pa
Shirt: I-akumo-sh Jacket: I-soki-lja Pants: I-kubx-pa
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JULY PALETTE COLLECTION
ICHI SOFT SHOP SHOULD CONTAIN 2 JACKETS 3 T-SHIRTS 2 SLINKY/FEMININE TOPS 1 SHIRTS 3 DRESSES 2 JEANS/BOTTOMS 1 SKIRT 2 KNITWEAR Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.
Colour palette Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.
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show it! A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for a visual aesthetic and commercial merchandising.
JULY PALETTE COLLECTION
palette styles
261
i-ulva-ja 001
600 i-dvale-dr
i-taui-ja 400
i-akumo-sh
i-dvale-to 600
i-miie-ca 261
i-loor-ss3 802
i-lamt-ss 208
i-lebk-ss1 212
i-luyt-to
261 i-akumo-dr
909 katie 6550-5003
261
erin 6553-5009 930
957 abbey trend 6556-5013
958 trend 6559-5015
968 i-giste-sh
600 i-cvit-dr
i-xix-sc
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july PALETTE COLLECTION
hang it basic fast runners A good presentation on your merchandising floor rack increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for aesthetic and commercial merchandising.
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august trend
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AUGUST TREND
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august palette collection
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August Palette Collection
how to hang it! Here is how to hang the collection
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August Palette Collection
style it! Here is how to dress your mannequins with perfectly matching ichi styles
Shirt: I-brito-sh Pants: I-dupp-pa Belt: I-xigis-be
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Top: I-loor-ss1 Cardigan: I-meef-lca Skirt: I-hebba-sk Pants: I-limpo-pa
Shirt: I-barik-sh Skirt: I-day-sk Pants: I-lussi-pa
Top: I-muub-ls1 Jacket: I-silk-ja Jeans: Katie 6550-5003
August Palette Collection
style it! Here is how to dress your mannequins with perfectly matching ichi styles
Jacket: I-ukki-ja1 Jeans: Abbey 6552-5007
Dress: I-brito-dr Jacket: I-tut-ja
Top: I-loor-ss2 Waistcoat: I-goma-wa Jacket: I-sips-ja Jeans: Trend 6559-5015
Cardigan: I-maal-ca1 Jacket: I-ston-ja Jeans: abbey Trend 6556-5013
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August Palette Collection
ICHI SOFT SHOP SHOULD CONTAIN 2 JACKETS 2 T-SHIRTS 1 SLINKY/FEMINInE TOPS 2 SHIRTS 1 DRESSES 2 JEANS/BOTTOMS 1 SKIRT 2 KNITWEAR Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.
Colour palette Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.
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show it! A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for a visual aesthetic and commercial merchandising.
August Palette Collection
palette styles
261
224
i-sips-ja 706
400 i-ukki-ja1
223 i-silk-ja
706 i-alex-to
i-brito-sh
i-ally-sh
400 i-somm-ja
706 i-maai-ca
802 i-meef-ca
001 i-muub-ls1
706 i-meef-lca
224 i-loor-ss1
Katie 6550-5004
223 i-luvv-pa
i-day-sk
261
i-lussi-pa
706
i-brito-dr
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August Palette Collection
hang it basic fast runners A good presentation on your merchandising floor rack increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for aesthetic and commercial merchandising.
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Basic
basic styles tee program
Merchandising tables and racks A basic table has a simple and a very commercial set up. The purpose of a table is to show one or two styles only! But then repeating the style in all available colours. This gives the customer a clear understanding.
Knit program
The type of product to be merchandised is only to be basic articles since these are perfectly designed for a mass- merchandise set up. Merchandised in "straight forward" stacks of articles and ensure there is a price point on the table.
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reasons to buy
buy ichi's autumn opening collection because IT IS THE MOST IMPORTANT COLLECTION IN THE WINTER IT BRINGS TRUE AUTUMN FEELING TO YOUR SHOP MERCHANDISING BECOMES AESTHETIC AND commercial WITH ICHI’S MONTHLY PALETTE COLOURS IT IS VERSATILE, WITH A PERFECT TREND, PRICE AND PRODUCT MIX.
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