VISUAL MERCHANDISING guide Main spring 2013
the fundamentals
about her
THE ICHI GIRL DARES FUNDAMENTALS OF THE ICHI TEMPERAMENT
The ICHI girl takes her inspiration from everywhere but knows exactly where she wants to go in life.
Feminine and sensual Edgy, urban and arty Extraordinary but easy to wear
She expresses her attitude through her feminine, edgy way of dressing, inspired by urban culture and art. Her life is here and now. What was and what could have been is of no use. She dresses to express the mood of the moment and makes extraordinary clothes look so easy to wear. Everyday is fashion day and she knows how to look like a million without spending one. The vintage style of her grandmother, Berlin’s art scene or Café de Flore in Paris. The ICHI girl makes sense of it all and dares to combine the unthinkable. The result is her dynamic, easygoing and yet sophisticated look. Her admiring friends wonder how she does it. Well, she dares.
02
jacket: tut-ja × dress: jupi-dr
03
coMMERCIAL COLLECTION STRUCTURE
PALETTE COLLECTIONS ICHI is proud to be merchandised in your shop. Our
An ICHI Palette Collection is a colour coordinated mix
aim is to maximise your sales. Our collections are
of basic, core and profile styles. The palette concept
designed, made and delivered with this purpose. ICHI’s
ensures that the colours of each month’s styles match
six yearly Main Collections supplemented by six
perfectly when merchandised and of course, when
Express Collections already guarantee that your shop
bought and worn by your customers.
is perfectly up to date, all year round. These core styles are the basis of the collections. Each
04
tee: karli-ss × bikini: wuun-bi
But in order to further fine tune to the exact needs of
style is carefully selected, designed for the season and
your shop, our main collections are divided into monthly
visualised in the monthly Palette Collections in this
Palette Collections.
guide for easy reference.
05
press release
February TREND
hippie flirt She is sitting in a rusty garden chair reading novels. Oh, how vacation with good friends can be cosy, she thinks, letting her long legs be warmed by the sun. She is with good friends in their house by the sea. Once a fashionable hotel, today a commune of a group of good mates and the setting of their slow lifestyle. Although relaxed and feeling in complete harmony with the peaceful surroundings and the wild garden, she dresses up every day. She can’t help it. She is addicted to looking feminine and sensual. She smiles as she lowers the book and closes her eyes against the sun. She thinks about her alternative friends digging the styles of the seventies. They are hippies. Slow-living by heart and she loves them for it. After a week of swimming, sunbathing and letting her hair hang down, she is inspired and refuelled. Ready to get back to the city and get going again. There’s all the summer’s parties to get ready for.
06
jumpsuit: kari-js
07
february PALETTE COLLECTION
february PALETTE COLLECTION
hang it!
february palette collection
08
09
dress: citty-dr
010
february PALETTE COLLECTION
february PALETTE COLLECTION
style it!
style it!
Here is how to dress your mannequins with perfectly matching ichi styles
Here is how to dress your mannequins with perfectly matching ichi styles
top: katz-ss
shirt: citty-sh
shirt: amy-sh
top: kari-ss
dress: dandy-dr2
bikini: wibi-bi
jeans: lily-je 6176-5592
pants: drive-pa
pants: bea-pa
jacket: heli-ja
jumpsuit: kari-js
dress: dandy-dr
011
ICHI SOFT SHOP SHOULD CONTAIN 2 JACKETS 3 T-SHIRTS 2 SLINKY/FEMININE TOPS 1 SHIRTS 2 DRESSES 2 JEANS/BOTTOMS 1 SKIRT 2 KNITWEAR Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.
february PALETTE COLLECTION
february PALETTE COLLECTION
show it!
palette styles
A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for a visual aesthetic and commercial merchandising.
citty-dr
amy-sh
citty-sh
jeah-ss3
heli-ja
taa-ja
kari-ss
Dandy-dr
tut-ja
katz-ss
kari-ss
lily-je 6176-5592
hette-je
bea-pa
dandy-dr
Colour palette Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.
012
013
march TREND
march trend
014
jacket: tut-ja Ă— dress: jupi-dr
015
march PALETTE COLLECTION
march Palette Collection
hang it!
march palette collection
016
017
march Palette Collection
march Palette Collection
style it!
style it!
Here is how to dress your mannequins with perfectly matching ichi styles
Here is how to dress your mannequins with perfectly matching ichi styles
top: lacy-to
top: luri-to
top: juni-to
jacket: ira-ja
top: dabim-to
shirt: bii-sh
shorts: haja-sho
jacket: tivo-ja
jeans: lily-je 6176-5592
pants: dabim-pa
shorts: hari-sh
jacket: taan-ja
shorts: haja-sho
bikini: wuun-bi
jeans: hope-je
scarf: vista-sc
bikini: wuun-bi
shorts: drive-sho
bikini: wuun-bi
tee: karli-ss
018
dress: dabim-dr
019
ICHI SOFT SHOP SHOULD CONTAIN 2 JACKETS 3 T-SHIRTS 2 SLINKY/FEMINInE TOPS 2 SHIRTS 2 DRESSES 2 JEANS/BOTTOMS 1 SKIRT 2 KNITWEAR Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.
march Palette Collection
march Palette Collection
show it!
palette styles
A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for a visual aesthetic and commercial merchandising.
cubi-dr
karli-ss
luri-to
cubi-to
luri-ss
lacy-to
ita-wa
ira-ja
bii-sh
bii-sh2
miu-ca
drive-sho
hari-sh
haja-sho
erin-je 583
Colour palette Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.
020
021
reasons to buy
buy ichi's main spring collection because
Pre-order marketing campaign – main spring 2013
Pre-order marketing camPaign
ICHI poster The picture is seasonal. Size: 109 x 160 cm
main sPring 2013
poster . 0210-15 0001 . M
CaMpaIgn MaterIal
MaIn sprIng pos paCkage 2013 . 0211-15 0002 . M
The pictures are seasonal. The elements can vary from one season to another.
Best retail months in the spring / summer season Beautiful collection rich of spring colours and graphic print stories that covers the needs of the season The edgy design of the ICHI universe will convey a true spring feeling to your store Versatile with a perfect trend, price and product mix Marketing articles will be available for ICHI Main Spring 2013 collection.
The ICHI brand has a clear concept that meets the needs in the market. You can not find this anywhere else in one concept
13 g 202013 n i r g Sp rin aaiani ninSSppring 2013 MMM
You must place a minimum order on this collection of 3.000 EURO to receive these free marketing articles. The package will be send directly to your store beginning January 2013. Please order a complete marketing package directly at your ICHI sales representative. DeaDlIne - 28/9-2012.
Fill up your store with new spring styles after the sale *Not final content and layout
022
023
Denmark (Head Office): +45 79 43 30 00 . Austria: +43 6644531250 . Belgium/luxembourg: +32 3 280 10 10 . Finland: +358 (0) 9 870 3061 . France: +33 486 110 114 . Germany: +49 211 688752 00 . Greece: +30 210 2770050 . Hungary: +36 309541321 . Ireland/Northern Ireland: +353-225 34 10 Italy: +39 06 5020400 . The Netherlands: +31-0-20-4080308 . Norway: +47-52 84 51 70 . Poland: +48 184490020 . Portugal: +35 1916717447 . RUSSIA: +7 495 755 65 48 . Spain/Andorra: +45 79433000 . Sweden: +46-0-31-748 38 38 . United Kingdom: +44 2074 368 332 www.ichi.biz