ICHI Visual Merchandising MA12 2012

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VISUAL MERCHANDISING

Main autumn 2012 COLLECTION


the fundamentals

FUNDAMENTALS OF THE ICHI TEMPERAMENT

Feminine and sensual Edgy, urban and arty Extraordinary but easy to wear

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about her

THE ICHI GIRL DARES The ICHI girl takes her inspiration from everywhere but knows exactly where she wants to go in life. She expresses her attitude through her feminine, edgy way of dressing, inspired by urban culture and art. Her life is here and now. What was and what could have been is of no use. She dresses to express the mood of the moment and makes extraordinary clothes look so easy to wear. Everyday is fashion day and she knows how to look like a million without spending one. The vintage style of her grandmother, Berlin’s art scene or Café de Flore in Paris. The ICHI girl makes sense of it all and dares to combine the unthinkable. The result is her dynamic, easygoing and yet sophisticated look. Her admiring friends wonder how she does it. Well, she dares.

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coMMERCIAL COLLECTION STRUCTURE

PALETTE COLLECTIONS ICHI is proud to be merchandised in your shop. Our

An ICHI Palette Collection is a colour coordinated mix

aim is to maximise your sales. Our collections are

of basic, core and profile styles. The palette concept

designed, made and delivered with this purpose. ICHI’s

ensures that the colours of each month’s styles match

six yearly Main Collections supplemented by six

perfectly when merchandised and of course, when

Express Collections already guarantee that your shop

bought and worn by your customers.

is perfectly up to date, all year round. These core styles are the basis of the collections. Each But in order to further fine tune to the exact needs of

style is carefully selected, designed for the season and

your shop, our main collections are divided into monthly

visualised in the monthly Palette Collections in this

Palette Collections.

guide for easy reference.

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press release

Castle dreaming The brisk autumn wind drags in her coat while she

October weekend. She spends the afternoon floating

hurries up the ally to the castle. Inside the hall, the

quietly through the rooms on thick carpets imagining

heavy oak door thumps behind her and echoes through

hundreds of dressed up guests from past times’ hunting

numerous living rooms.

parties. Up the wide stairs and into the colossal dressing room, where as a young girl she loved to play and auntie

Her cheeks blush; there are raindrops in her hair – and

helped her dress up for fantasy galas in corsets, silk and

a few brown leaves too. Yet, it is warm here behind the

brocade.

thick stone walls and the cold rain lashing against the windows is hardly audible.

In the evening in front of the crackling fireplace, she tells her friends how all this history is part of fashion, part of

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She is in auntie’s distant castle, far from her vivid city.

her inspiration everyday when she dresses. The past is

Tonight, her dearest friends will come by for a dream-like

still present, she says, and soon the present will be past.


august TREND

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august palette collection

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august PALETTE COLLECTION

hang it!

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august PALETTE COLLECTION

style it! Here is how to dress your mannequins with perfectly matching ichi styles

knit: I-orca-ls jeans: abbey 6552-5273

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shirt: i-apag-sh2 Knit: i-ollo-ls pants: i-frii-pa

DRESS: I-kuck-dr

cardigan: i-ollo-ca shirt: i-brixx-sh skirt: i-halle-sk


august PALETTE COLLECTION

style it! Here is how to dress your mannequins with perfectly matching ichi styles

dress: I-biss-dr

JACKET: I-sonat-ja tee: I-katu-ss2 PANTS: I-offi-pa

dress: I-kurs-dr

jacket: I-pablu-ja tee: I-kuck-ss skirt: I-trimm-sk

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august PALETTE COLLECTION

ICHI SOFT SHOP SHOULD CONTAIN 2 JACKETS 3 T-SHIRTS 2 SLINKY/FEMININE TOPS 1 SHIRTS 2 DRESSES 2 JEANS/BOTTOMS 1 SKIRT 2 KNITWEAR Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.

Colour palette Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

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show it! A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for a visual aesthetic and commercial merchandising.


august PALETTE COLLECTION

palette styles

1062-5184 i-ucpah-ja Color: 223

i-sonat-ja

2031-5191

i-brip-sh Color: 706

3065-5263 i-orca-ls Color: 604

1075-5207 Color: 400

4062-5229 Color: 112

i-kuck-ss3

i-biss-dr 8035-5194 Color: 226

4068-5104

i-kimp-ss3 Color: 112

4073-5303

i-wumi-le Color: 001

i-iska-ja 6586-5408 Color: 604

7035-5207 Color: 400

i-ork-ca 3049-5238 Color: 400

6553-5287

Erin 6553-5287 Color: 766

i-ork-ls 3050-5238 Color: 400

9057-5306

i-xoo-le Color: 351+001

i-frii-sho

9058-5307

i-xlis-ba Color: 001

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september trend

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september TREND

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September palette collection

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september Palette Collection

hang it!

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september Palette Collection

style it! Here is how to dress your mannequins with perfectly matching ichi styles

blouse: I-ampa-bl skirt: I-ditsy-sk

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shirt: I-grady-sh Cardigan: I-octo-ca Pants: I-sovu-pa

dress: I-kyta-dr

shirt: I-atqo-sh cardigan: I-omki-ca1 pants: erin 6553-5274


september Palette Collection

style it! Here is how to dress your mannequins with perfectly matching ichi styles

shirt: i-bomi-sh acc: I-xiki-co jeans: trend 6577-5283

tee: I-kimp-ss1 cardigan: I-offi-ca pants: I-erqi-pa

jacket: I-trile-ja dress: I-bomi-dr

jacket: I-trapp-ja knit: I-oyzi-ls pants: i-akka-pa

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September Palette Collection

ICHI SOFT SHOP SHOULD CONTAIN 2 JACKETS 2 T-SHIRTS 1 SLINKY/FEMINInE TOPS 2 SHIRTS 2 DRESSES 2 JEANS/BOTTOMS 1 SKIRT 2 KNITWEAR Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.

Colour palette Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

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show it! A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for a visual aesthetic and commercial merchandising.


September Palette Collection

palette styles

2037-5202 Color: 226

i-awri-sh

4072-5259 i-kuyt-ms Color: 261

8038-5202

Color: 226 i-awri-dr

1082-5308 i-trile-ja Color: 001

3080-5261 i-offi-ca Color: 021

6550-5268

KatieColor: 6550-5271 906

i-tuno-ja

3067-5244 i-onno-ca Color: 604

1061-5188

Color: 001 i-trapp-ja

1079-5200 Color: 266

i-offi-ls 8067-5261 Color: 021

erin6553-5274 6553-5274 Color: 775

4066-5104

i-kimp-ss1 Color: 261

7041-5223

i-erqi-pa Color: 604

4069-5104 i-kimp-ss4 Color: 264

7033-5212

Color: 351 i-sovu-pa

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September Palette Collection

hang it! Matching styles A good presentation on your merchandising floor rack increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for aesthetic and commercial merchandising.

Merchandising tables and racks A basic table has a simple and a very commercial set up. The purpose of a table is to show one or two styles only! But then repeating the style in all available colours. This gives the customer a clear understanding. The type of product to be merchandised is only to be basic articles since these are perfectly designed for a mass- merchandise set up. Merchandised in "straight forward" stacks of articles and ensure there is a price point on the table.

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September Palette Collection

lay it! Matching styles A good presentation on your merchandising tables increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for aesthetic and commercial merchandising.

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reasons to buy

buy ichi's main autumn collection because Great knitwear and other styles that perfectly cover autumn needs The edgy design of the ICHI universe will convey a true autumn feeling to your shop Aesthetic and effective merchandising with monthly palette colours Versatile, with a perfect trend, price and product mix Rich collections will keep your shop up to date in the best retail months

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Pre-order marketing campaign – autumn 2012

Pre-order marketing camPaign

ICHI poster The picture is seasonal. Size: 109 x 160 cm

poster Nos . 0200-10 9001 . M

autumn 2012

CaMpaIgN MaterIal

kaMpagNe Nos . 0201-10 9001 . M

The pictures are seasonal. The elements can vary from one season to another.

Marketing articles will be available for ICHI Main Autumn 2012 collection. You must place a minimum order on this collection of 3.000 EURO to receive these free marketing articles. The package will be send directly to your store beginning August 2012. Please order a complete marketing package directly at your ICHI sales representative. DeaDlINe - MarCH 23rD.

*Not final content and layout

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www.ichi.biz


Denmark (Head Office): +45 79 43 30 00 . Belgium/luxenbourg: +32 3 280 10 10 . Finland: +358 (0) 9 870 3061 . France: +33 486 110 114 . Germany: +49 211 688752 00 . Greece: +30 210 2770050 . Hungary: +36 309541321 . Ireland/Northern Ireland: +353-225 34 10 Italy: +39 06 5020400 . The Netherlands: +31-0-20-4080308 . Norway: +47-52 84 51 70 . Poland: +48 184490020 . RUSSIA: +7 495 755 65 48 . Spain/Portugal/Andorra: +45 79433000 . Sweden: +46-0-31 748 38 8 . United Kingdom: +44 2074 368 332 . www.ichi.biz


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