VISUAL MERCHANDISING guide
spring opening 2013
the fundamentals
FUNDAMENTALS OF THE ICHI TEMPERAMENT
Feminine and sensual Edgy, urban and arty Extraordinary but easy to wear
02
about her
THE ICHI GIRL DARES The ICHI girl takes her inspiration from everywhere but knows exactly where she wants to go in life. She expresses her attitude through her feminine, edgy way of dressing, inspired by urban culture and art. Her life is here and now. What was and what could have been is of no use. She dresses to express the mood of the moment and makes extraordinary clothes look so easy to wear. Everyday is fashion day and she knows how to look like a million without spending one. The vintage style of her grandmother, Berlin’s art scene or Café de Flore in Paris. The ICHI girl makes sense of it all and dares to combine the unthinkable. The result is her dynamic, easygoing and yet sophisticated look. Her admiring friends wonder how she does it. Well, she dares.
shirt: i-jana-ls
03
04
dress: kama-dr1
coMMERCIAL COLLECTION STRUCTURE
PALETTE COLLECTIONS ICHI is proud to be merchandised in your shop. Our
An ICHI Palette Collection is a colour coordinated mix
aim is to maximise your sales. Our collections are
of basic, core and profile styles. The palette concept
designed, made and delivered with this purpose. ICHI’s
ensures that the colours of each month’s styles match
six yearly Main Collections supplemented by six
perfectly when merchandised and of course, when
Express Collections already guarantee that your shop
bought and worn by your customers.
is perfectly up to date, all year round. These core styles are the basis of the collections. Each But in order to further fine tune to the exact needs of
style is carefully selected, designed for the season and
your shop, our main collections are divided into monthly
visualised in the monthly Palette Collections in this
Palette Collections.
guide for easy reference.
05
press release
Blowing in the wind She has the side window of her vintage VW rolled down, her hair is blowing in the wind. She follows the winding alley through the undulating landscape. The flowering fruit trees form rolling hills of white and pink, now covered in the orange rays of the sinking sun. As she passes another hilltop she spots the old house on the coast. And behind it the sea forms a cool blue background to the perfect landscape. ICHI’s spring is warm orange, coral and hot pink. But it is also cool blue with green hues. Two distinct colour families. Retro flowers and vintage knit patterns represent a laidback style. Feminine meets casual with a touch of the 1970’es and a new found respect for nature. It’s all so ICHI!
06
dress: I-gina-dr
January TREND
07
january palette collection
08
top: i-culu-to Ă— shorts: i-hael-sho
january PALETTE COLLECTION
hang it!
09
january PALETTE COLLECTION
style it! Here is how to dress your mannequins with perfectly matching ichi styles
dress: I-gina-dr
shirt: I-adisu-sh
jacket: I-iona-ja
jacket: I-tea-ja
jeans: i-erin-je 6154-5466
top: i-karo-ss
jeans: i-erin-je 6153-5465
jeans: U-katie-je 6550-5476
010
january PALETTE COLLECTION
style it! Here is how to dress your mannequins with perfectly matching ichi styles
top: I-barik-sh
jacket: I-soom-ja
Shirt: I-bila-sh
dress: I-kama-dr1
jeans: i-erin-je 6153-5465
top: i-kimo-ms
jeans: i-erin-je 6153-5465
Leggings: i-vita-le
shorts: i-hael-sho
011
january PALETTE COLLECTION
ICHI SOFT SHOP SHOULD CONTAIN 2 JACKETS 3 T-SHIRTS 2 SLINKY/FEMININE TOPS 1 SHIRTS 2 DRESSES 2 JEANS/BOTTOMS 1 SKIRT 2 KNITWEAR Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.
Colour palette Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.
012
show it! A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for a visual aesthetic and commercial merchandising.
january PALETTE COLLECTION
palette styles
2099-5527 i-culu-to Color: 900
i-maki-ls
2001-5107 i-barik-sh Color: 495
2087-5526 i-arim-sh Color: 261
1112-5505 i-sova-ja Color: 400
i-culu-dr 8165-5527
1114-5510 i-tuum-ja Color: 226
3127-5490 Color: 655
Color: 261
4118-5104 i-jara-ss4
4115-5104 i-jara-ss1
Color: 100
Color: 264
i-sif-ja 1100-5456 Color: 400
i-omso 3150-5560 Color: 112
4129-5488 i-jana-ls
i-karo-ss
4123-5483 i-kimo-ms
6158-5469 i-heli-je Color: 564
i-erin-je
4121-5482 Color: 112
Color: 261
Color: 400
6154-5466 Color: 561
013
february trend
014
t-shirt: i-luri-ss1
february TREND
015
February palette collection
016
top: I-assis-to Ă— jeans: i-hisa-je 6161-5471
february Palette Collection
hang it!
017
february PALETTE COLLECTION
style it! Here is how to dress your mannequins with perfectly matching ichi styles
dress: I-brei-dr
018
shirt: I-assit-sh
jacket: I-snog-ja
top: I-assis-to
shorts: i-dippo-sh
jeans: i-erin-je 6153-5465
jeans: i-hisa-je 6161-5471
february PALETTE COLLECTION
style it! Here is how to dress your mannequins with perfectly matching ichi styles
dress: I-moll-dr
jacket: i-tuum-ja
top: I-jara-ss2
jacket: I-iona-ja
jeans: i-hea-je
scarf: i-xim-sc
skirt: i-gail-sk
top: i-luri-ss2
jeans: i-erin-je 6154-5466
leggings: i-karen-le
019
February Palette Collection
ICHI SOFT SHOP SHOULD CONTAIN 2 JACKETS 3 T-SHIRTS 2 SLINKY/FEMINInE TOPS 2 SHIRTS 2 DRESSES 2 JEANS/BOTTOMS 1 SKIRT 2 KNITWEAR Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.
Colour palette Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.
020
show it! A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for a visual aesthetic and commercial merchandising.
February Palette Collection
palette styles
i-tea-ja 1106-5451 Color: 655
i-muki-ls 3122-5502 Color: 020
i-luri-ss2 4137-5566 Color: 100
i-gina-dr
i-iona-ja
3123-5502 i-muki-ca
i-assis-dr
i-kuyt-ms
i-luri-ss1 4136-5566
Color: 020
6168-5475 Color: 572
2106-5532 i-assis-to Color: 112
6165-5472 Color: 568
4181-5259 Color: 655
8171-5532 Color: 112
Color: 100
i-snog-ja 1117-5507 Color: 228
i-hael-sho 6162-5473 Color: 569
i-erin-je 6153-5465 Color: 560
u-katie-je 6550-5476 7081-5537 Color: 655
i-katie-je 6155-5467 Color: 562
i-karen-le 9084-5164 Color: 021
i-hea-je 6157-5009 Color: 930
021
reasons to buy
buy ichi's spring opening collection because Secure a optimal range of goods and new designs during the sale The edgy design of the ICHI universe will convey a true spring feeling to your shop Cover the need for light & bright ICHI styles Secure ICHI's versatility with a perfect trend, price and product mix Secure a high profit during the sales Be the first to inspire
022
Denmark (Head Office): +45 79 43 30 00 . Belgium/luxembourg: +32 3 280 10 10 . Finland: +358 (0) 9 870 3061 . France: +33 486 110 114 . Germany: +49 211 688752 00 . Greece: +30 210 2770050 . Hungary: +36 309541321 . Ireland/Northern Ireland: +353-225 34 10 Italy: +39 06 5020400 . The Netherlands: +31-0-20-4080308 . Norway: +47-52 84 51 70 . Poland: +48 184490020 . RUSSIA: +7 495 755 65 48 . Spain/Portugal/Andorra: +45 79433000 . Sweden: +46-0-31-748 38 38 . United Kingdom: +44 2074 368 332 www.ichi.biz