Visual Merchandising Guide SO2013

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VISUAL MERCHANDISING guide

spring opening 2013


the fundamentals

FUNDAMENTALS OF THE ICHI TEMPERAMENT

Feminine and sensual Edgy, urban and arty Extraordinary but easy to wear

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about her

THE ICHI GIRL DARES The ICHI girl takes her inspiration from everywhere but knows exactly where she wants to go in life. She expresses her attitude through her feminine, edgy way of dressing, inspired by urban culture and art. Her life is here and now. What was and what could have been is of no use. She dresses to express the mood of the moment and makes extraordinary clothes look so easy to wear. Everyday is fashion day and she knows how to look like a million without spending one. The vintage style of her grandmother, Berlin’s art scene or Café de Flore in Paris. The ICHI girl makes sense of it all and dares to combine the unthinkable. The result is her dynamic, easygoing and yet sophisticated look. Her admiring friends wonder how she does it. Well, she dares.

shirt: i-jana-ls

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dress: kama-dr1


coMMERCIAL COLLECTION STRUCTURE

PALETTE COLLECTIONS ICHI is proud to be merchandised in your shop. Our

An ICHI Palette Collection is a colour coordinated mix

aim is to maximise your sales. Our collections are

of basic, core and profile styles. The palette concept

designed, made and delivered with this purpose. ICHI’s

ensures that the colours of each month’s styles match

six yearly Main Collections supplemented by six

perfectly when merchandised and of course, when

Express Collections already guarantee that your shop

bought and worn by your customers.

is perfectly up to date, all year round. These core styles are the basis of the collections. Each But in order to further fine tune to the exact needs of

style is carefully selected, designed for the season and

your shop, our main collections are divided into monthly

visualised in the monthly Palette Collections in this

Palette Collections.

guide for easy reference.

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press release

Blowing in the wind She has the side window of her vintage VW rolled down, her hair is blowing in the wind. She follows the winding alley through the undulating landscape. The flowering fruit trees form rolling hills of white and pink, now covered in the orange rays of the sinking sun. As she passes another hilltop she spots the old house on the coast. And behind it the sea forms a cool blue background to the perfect landscape. ICHI’s spring is warm orange, coral and hot pink. But it is also cool blue with green hues. Two distinct colour families. Retro flowers and vintage knit patterns represent a laidback style. Feminine meets casual with a touch of the 1970’es and a new found respect for nature. It’s all so ICHI!

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dress: I-gina-dr


January TREND

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january palette collection

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top: i-culu-to Ă— shorts: i-hael-sho


january PALETTE COLLECTION

hang it!

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january PALETTE COLLECTION

style it! Here is how to dress your mannequins with perfectly matching ichi styles

dress: I-gina-dr

shirt: I-adisu-sh

jacket: I-iona-ja

jacket: I-tea-ja

jeans: i-erin-je 6154-5466

top: i-karo-ss

jeans: i-erin-je 6153-5465

jeans: U-katie-je 6550-5476

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january PALETTE COLLECTION

style it! Here is how to dress your mannequins with perfectly matching ichi styles

top: I-barik-sh

jacket: I-soom-ja

Shirt: I-bila-sh

dress: I-kama-dr1

jeans: i-erin-je 6153-5465

top: i-kimo-ms

jeans: i-erin-je 6153-5465

Leggings: i-vita-le

shorts: i-hael-sho

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january PALETTE COLLECTION

ICHI SOFT SHOP SHOULD CONTAIN 2 JACKETS 3 T-SHIRTS 2 SLINKY/FEMININE TOPS 1 SHIRTS 2 DRESSES 2 JEANS/BOTTOMS 1 SKIRT 2 KNITWEAR Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.

Colour palette Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

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show it! A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for a visual aesthetic and commercial merchandising.


january PALETTE COLLECTION

palette styles

2099-5527 i-culu-to Color: 900

i-maki-ls

2001-5107 i-barik-sh Color: 495

2087-5526 i-arim-sh Color: 261

1112-5505 i-sova-ja Color: 400

i-culu-dr 8165-5527

1114-5510 i-tuum-ja Color: 226

3127-5490 Color: 655

Color: 261

4118-5104 i-jara-ss4

4115-5104 i-jara-ss1

Color: 100

Color: 264

i-sif-ja 1100-5456 Color: 400

i-omso 3150-5560 Color: 112

4129-5488 i-jana-ls

i-karo-ss

4123-5483 i-kimo-ms

6158-5469 i-heli-je Color: 564

i-erin-je

4121-5482 Color: 112

Color: 261

Color: 400

6154-5466 Color: 561

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february trend

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t-shirt: i-luri-ss1


february TREND

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February palette collection

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top: I-assis-to Ă— jeans: i-hisa-je 6161-5471


february Palette Collection

hang it!

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february PALETTE COLLECTION

style it! Here is how to dress your mannequins with perfectly matching ichi styles

dress: I-brei-dr

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shirt: I-assit-sh

jacket: I-snog-ja

top: I-assis-to

shorts: i-dippo-sh

jeans: i-erin-je 6153-5465

jeans: i-hisa-je 6161-5471


february PALETTE COLLECTION

style it! Here is how to dress your mannequins with perfectly matching ichi styles

dress: I-moll-dr

jacket: i-tuum-ja

top: I-jara-ss2

jacket: I-iona-ja

jeans: i-hea-je

scarf: i-xim-sc

skirt: i-gail-sk

top: i-luri-ss2

jeans: i-erin-je 6154-5466

leggings: i-karen-le

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February Palette Collection

ICHI SOFT SHOP SHOULD CONTAIN 2 JACKETS 3 T-SHIRTS 2 SLINKY/FEMINInE TOPS 2 SHIRTS 2 DRESSES 2 JEANS/BOTTOMS 1 SKIRT 2 KNITWEAR Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.

Colour palette Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

020

show it! A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for a visual aesthetic and commercial merchandising.


February Palette Collection

palette styles

i-tea-ja 1106-5451 Color: 655

i-muki-ls 3122-5502 Color: 020

i-luri-ss2 4137-5566 Color: 100

i-gina-dr

i-iona-ja

3123-5502 i-muki-ca

i-assis-dr

i-kuyt-ms

i-luri-ss1 4136-5566

Color: 020

6168-5475 Color: 572

2106-5532 i-assis-to Color: 112

6165-5472 Color: 568

4181-5259 Color: 655

8171-5532 Color: 112

Color: 100

i-snog-ja 1117-5507 Color: 228

i-hael-sho 6162-5473 Color: 569

i-erin-je 6153-5465 Color: 560

u-katie-je 6550-5476 7081-5537 Color: 655

i-katie-je 6155-5467 Color: 562

i-karen-le 9084-5164 Color: 021

i-hea-je 6157-5009 Color: 930

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reasons to buy

buy ichi's spring opening collection because Secure a optimal range of goods and new designs during the sale The edgy design of the ICHI universe will convey a true spring feeling to your shop Cover the need for light & bright ICHI styles Secure ICHI's versatility with a perfect trend, price and product mix Secure a high profit during the sales Be the first to inspire

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Denmark (Head Office): +45 79 43 30 00 . Belgium/luxembourg: +32 3 280 10 10 . Finland: +358 (0) 9 870 3061 . France: +33 486 110 114 . Germany: +49 211 688752 00 . Greece: +30 210 2770050 . Hungary: +36 309541321 . Ireland/Northern Ireland: +353-225 34 10 Italy: +39 06 5020400 . The Netherlands: +31-0-20-4080308 . Norway: +47-52 84 51 70 . Poland: +48 184490020 . RUSSIA: +7 495 755 65 48 . Spain/Portugal/Andorra: +45 79433000 . Sweden: +46-0-31-748 38 38 . United Kingdom: +44 2074 368 332 www.ichi.biz


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