IN North Allegheny

Page 1

Winter 2010

orth Allegheny COMMUNITY

MAGAZINE

INSIDE

Older Adults in North Allegheny

Glimmer of Hope Plus... Restaurant Coupons Inside


+ # $' ($" $# + ( -$* # + ' $' ! 6- and 12-month Individual Advantage Plans

' ) ) '() $ !) $+ '

$, -$* # + -$*' ( ) ( *' )- $ &* ! )!) #(*' # , ) ( $') ) '" # + * ! Advantage %! # '$" !) ! # ( # , $' ! # "$#) %! #( + -$* $"%' #( + # )( # !* # %' ( ' %) $# '* $+ ' (( )$ , !!# (( %'$ ' "( # !) $ ( , !! ( ),$ * ) ! ! + !( )$ $$( '$" % # # $# -$*' * ) #! $) ' # + * ! %! #( -$* # # ! #- ) " ) ' ) '() ),$ "$#) ( # ) $# + '-) # ( $# ! )'$# !!- . + # ) %%! ) $# . ($ !! -$*' # $'" ) $# ( ) -$*' # ') %( # ! !! !) %! #( -$*/!! + (( )$ ,$'! ! (( ' '$" $*' # ),$' $ $+ ' $(% ) !( # % -( #( $ ! '# "$' + ( ) upmchealthplan.com.

This managed care plan may not cover all your health care expenses. Read your contract carefully to determine which health care services are covered. If you have questions, call Member Services at 1-888-876-2756.



M

ost childhood Christmas memories are of joyful occasions with precious family-bonding moments: mom and dad singing Christmas carols; children with happy, angelic faces gazing up at them in tranquil adoration. My own memories are also quite happy. But after comparing notes, I have slowly come to realize that my entire family is quite possibly out of their spruce tree. So, for an inside look at how a dysfunctional family spends its Christmas, please read on… Immediately after Thanksgiving, a disturbing lunar phase would always begin at our house. My otherwise fairly normal, career-oriented mother would begin to clean our house in anticipation of my grandparents’ arrival for Christmas. Not the normal tidying up one might do for a family visit. No, this was more like a murder had been committed at our house and my mother’s cleaning was the frantic attempts of the killer to remove every shred of DNA evidence. My mother would methodically begin to disinfect every object in our house, including the dogs. Not even my toys, which were thoroughly soaked in bleach, were spared, resulting in my Malibu Barbie turning into a white-haired old lady in need of a sunbed. I have never been sure why my mother was so intimidated by her mother-in-law, but she apparently lived in fear that the frail, gray-haired woman would somehow drag a stepladder into the kitchen and, risking hip fracture, stand on the top rung to inspect for dust above the cabinets. My father’s style of celebrating the holidays was the polar opposite of a Brady Bunch Christmas. Less than enthused about stimulating the economy through gift-giving, he wasn’t terribly fond of the Christmas tree either. So in their new house, he ingeniously designed a special closet where a fully decorated Christmas tree on rollers could be wheeled out Dec. 1 and neatly rolled back into the closet on Dec. 26. Surely, he must be at least partially responsible for my quirky and oftentimes odd behavior. December 18 my grandparents would arrive. My grandfather would wheel into the driveway, screeching tires, and jump out of their Buick proudly announcing, “Made it in 6 hours and 15 minutes,” the goal being to shave minutes off of last year’s time. My grandmother, still white-lipped from the G-forces, would peel herself off the car seat and wobble in, complaining that my grandfather had driven 85 mph all the way. 2 724.942.0940 TO ADVERTISE

|

North Allegheny

On Christmas Day, my mother, who does not cook but is highly skilled at thawing and microwaving, morphed into Betty ing, a Crocker, anksgiv lways h T r e t f attempting such tely a ould a Immedia lunar phase w ther wise complex dishes as ing r . My o disturb r house riented mothe u green-beano t a -o r egin e in b e e r casserole and al, ca r hous ly norm lean ou arents’ ir c a f o t in congealed salad. dp eg would b ion of my gran as. Unfortunately t a m t ip is antic for Chr with the pressure arrival of the day, she would usually charcoalize the green-bean casserole. (I’m not sure if charcoalize is a word, but I really like it.) One holiday, my thoughtful grandfather shocked the entire village by crossing gender lines and washing dishes. Unfortunately, while dishwashing, his dentures flew into the garbage disposal as if sucked out of his mouth by an unseen evil force. He quickly turned off the disposal and pulled out a set of mangled dentures. Silently, he turned the switch back on and threw the dentures back into the garbage disposal. I miss him. Maybe we are all a little dysfunctional in one way or another. With the holidays, it’s easy for anyone to get a little neurotic. So, in between cursing the bakery for selling the last Boston crème pie and that mad dash for the last parking space at the mall, just keep saying under your breath, “Peace. And on earth, good will toward mankind.” Happy holidays.


Contents North Allegheny | WINTER 2010 |

W I N T E R 2 0 1 0 -1 1

Health and Wellness News You Can Use

Here’s to a Happy, Healthy Winter If winter isn’t your favorite season, look inside for some great ways to keep your health and spirits intact.

What’s Inside page 2

12

6 FEATURES

25

© 2010 UPMC

The Difference a Number Can Make When the Snow Comes Down ... Should You Pick Up the Shovel?

page 4

Be Happy and Healthy This Winter Are You Sad? Understanding Seasonal Affective Disorder

page 5

New Hope for Pancreatic Cancer Patients

page 6

When Kids Get Hurt, We’re Ready

page 7

Eat Healthy and Still Be Merry This Season

|

Publisher’s Message | 4 Upgrading the Water Treatment, Upgrading the Community By Pamela Palongue | 6 New Fire Department Building Heats Up | By Sandy Trozzo | 10 Cardio Exercises | Keeping the Most Important Muscle Fit | 12 North Allegheny Sports | 16

|

UPMC Today

| | |

COMMUNITY INTEREST

34

Taking the Fear Out of Pain After Surgery

page 3

|

|

Health and Wellness News You Can Use | 25 | | INDUSTRY INSIGHTS

|

Older Adults in North Allegheny By Jamie Ward | 34 IN KIDS | 39 Back Health |

|

By Dr. Jeffrey Bentz and Dr. Matthew Cook | 20

BUSINESS SPOTLIGHT

ON THE COVER

|

Lifting your Face to the Future By Anna Wooten, MD | 24

|

Child’s Play: It’s All in a Day’s Work By Mark and Jennifer Rebstock | 33

|

Keep Your Appointment with your Financial Advisor By Ward L. Garner, CFP® | 37

|

You don’t have to live with painful varicose and spider veins By Theresa Schneider | 41

|

A New Direction in Real Estate Services

|

Social Media Marketing: A Web of Possibilities! By Greg Uhrlen | 45

|

Innovative Solutions to Common Gynecological Problems By Kristine R. Santerini, M.D. | 49

|

|

Pure Café: Unique Concept Allows Sports Fans to BYOB

19

|

PTI Preparing Students for a Networked Future

|

Diana Napper and Heath Miller of the Pittsburgh Steelers for the Glimmer of Hope Foundation.

|

|

|

|

|

43 |

|

|

38

Please recycle this magazine when you are through enjoying it.

North Allegheny | Winter 2010 | incommunitymagazines.com 3


W

elcome to our winter issue! At this time of year, I want to take this opportunity to thank you for taking that journey with us that was 2010. This year was one full of blessings for IN Community Magazines, as we’ve grown to serve 32 communities throughout Western Pennsylvania. While it’s been a challenge for us, it was one that we met head-on, and with great success. For that, I would like to thank my staff. I’d also like to thank two other groups who make this magazine what it is – you, our readers, and our advertisers. Firstly, it’s our readers who help shape this magazine into what you see in your hands right now. Those of you who took the time to call, e-mail or write in with your ideas and events are the ones who set our table of contents. We pride ourselves on the fact that we listen to you and your ideas because, in the end, this is your community and you know it best. So I continue to encourage you to send in your ideas to our editor at marybeth@incommunitymagazines.com. Secondly, to our advertisers, I thank you for your continued support of IN Community Magazines. I’ve heard from so many of you that advertising with us is working for you, and I’m proud that our magazines are a great vehicle for you. But what is also important is that by advertising with us, you’re also supporting your community. You’re giving those who read these magazines the content that they enjoy and look forward to each issue. Because of you, our readers can be entertained and informed. So, readers, in this last issue before 2011, I urge you to take a second or third glance at the advertisers who support your community magazine before you make your holiday gift lists. If you like this magazine, let them know and make a point to stop in their businesses. They’re not just trying to sell you something, they’re also your neighbors and community sponsors. I wish everyone a safe and happy holiday season and the best that 2011 has to offer!

orth Allegheny WINTER 2010 IN North Allegheny is a non-partisan community magazine dedicated to representing, encouraging and promoting the people of Bradford Woods, Franklin Park, Marshall Township and the Town of McCandless by focusing on the talents and gifts of the people who live and work here. Our goal is to provide readers with the most informative and professional regional publication in the Commonwealth of Pennsylvania. PUBLISHER

Wayne Dollard AS S I STA N T TO T H E P U B L I S H E R

Mark Berton mark@incommunitymagazines.com M A N AG I N G E D I TO R

Marybeth Jeffries marybeth@incommunitymagazines.com O F F I C E M A N AG E R

Leo Vighetti leo@incommunitymagazines.com E D I TO R I A L AS S I STA N T

Jamie Ward j.ward@incommunitymagazines.com WRITERS

Jonathan Barnes Kelli McElhinny Pamela Palongue GRAPHIC DESIGN

Michael Andrulonis Cassie Brkich Anna Buzzelli Susie Doak Pati Ingold

Wayne Dollard Publisher

Bill Ivins Jan McEvoy Joe Milne Tamara Tylenda Tracey Wasilco

P H OTO G R A P H E R S

Rebecca Bailey Garyyonphotography.com One Way Street Productions

A

Every piece of the universe, even the tiniest little snow crystal, matters somehow. I have a place in the pattern, and so do you.

s the holiday season approaches, I hope you'll step away from the list making and cookie baking for just a few minutes to enjoy the information we have compiled for this edition of North Allegheny. As always, our goal is to offer a bit of insight into the community. Some of our most interesting features focus on residents and their passion in all things "community." As you are going through your busy days (and holiday parties) please don't forget to let us know about any person or organization who you feel would be interesting for us to feature. We get some of our best story ideas and are so inspired by our readers! The amount of good will and charitable activity that seems to flow from the North Allegheny community is amazing and awesome. From all of us at In Community Magazines, we hope your holiday will be filled with a good dose of of peace, a little bit of joy and surrounded by the love and companionship of those who mean the most to you.

Marybeth Jeffries Managing Editor

A DV E RT I S I N G S A L E S

Nicholas Buzzell David Mitchell Brian Daley Tamara Myers Gina D’Alicandro Gabriel Negri Tina Dollard Robert Ojeda Rose Estes Annette Petrone Beatriz Harrison Tara Reis Jason Huffman Vincent Sabatini Jessie Jones Michael Silvert Connie McDaniel RJ Vighetti Brian McKee This magazine is carrier route mailed to all district households and businesses.

All rights reserved. Reproduction in whole or in part without written permission is prohibited. Copyright 2010.

CORRESPONDENCE All inquiries, comments and press releases should be directed to: IN Community Magazines Attn: Editorial 603 East McMurray Road McMurray, PA 15317 Ph: 724.942.0940 Fax: 724.942.0968

www.incommunitymagazines.com

– TA Baron

Spring issue deadline: January 19, 2011 4 724.942.0940 TO ADVERTISE

|

North Allegheny


THE WooDLANDS FouNDATIoN

Butterfly Ball T Evey Hepinger, Andrew Stockey

he Woodlands Auxiliary hosted their eleventh annual Butterfly Ball at the Pittsburgh Marriott North in Cranberry. Proceeds from this lovely event make it possible for 7,000+ children and young adults with special needs and chronic illnesses to participate in enrichment programs at the Woodlands. Summer camps and weekend retreats that offer music, creative arts and sports activities are offered. There's a wellness and fitness center and year-round aquatics, and the region's only adaptive, par-3 golf course is at the Woodlands—a truly beautiful, special place!

Larry and Cindi Richert, residents of the North Hills for more than 20 years, were honored at this year's ball for their continued involvement in many community and charitable organizations. To learn more about the Woodlands, visit their website at www.woodlandsfoundation.org.

Honorees Cindi & Larry Richert

Robert & Melissa Luvic, Sharon & Ed Steinmetz

Rus & Barbara Thomas

Sue & Tom Majeski

Tracy Seewald, Steve Burton, Bill & Mary Ellen Ferri

Jed & Bridget Davis Renee Lutz, Kate Srigley, Mary Fazio, Bette Norris North Allegheny | Winter 2010 | incommunitymagazines.com 5


Upgrading the Water Treatment, Upgrading

by Pamela Palongue

ftentimes technology and the environment don’t exactly go hand in hand. But the recent upgrades at the McCandless Township wastewater treatment plant are beneficial for both people and the environment. A new process that utilizes ultraviolet light to disinfect water is safer for everyone. According to Dennis Blakley, superintendant of the McCandless Township Sanitary Authority, (MTSA), the technology has actually been around for about 25 years, but has recently become more popular as people have become more concerned about the environment. The ultraviolet process is especially well-suited to areas with domestic wastewater only, such as McCandless, where there is no industrial wastewater from factories to be processed. The new, efficient process of treating the water with ultraviolet disinfection, eliminates the need for chlorine in water treatment. In the old treatment process, large amounts of chlorine were needed to disinfect the water. A possible leak of the harsh chemical could have posed a potential hazardous- materials threat to the area. With ultraviolet, however, there is no need for chlorine or other harsh chemicals, clearly making it a safer, healthier choice for area residents. Blakley says that McCandless residents are not the only beneficiaries of the new program. In the past 18 months that the new technology has been used, there are now more fish and plants living in the waters immediately surrounding the plant area. Prior to the use of ultraviolet disinfection, fish and plants did not thrive in the immediate area, but were located further downstream from the plant. The increase in wildlife seems to indicate a healthier environment for indigenous plant and animal species that were adversely affected by the use of chlorine. According to Blakley, the ultraviolet technology was approximately $500,000 more expensive than conventional technology, but he says the long-term benefits are obvious. A lowinterest loan was granted from Pennvest Infrastructure Investment Authority, a state agency that funds sewer, storm water and drinking water systems throughout Pennsylvania. In order to make the project come together, the MTSA, state legislators and the

o

did you know...

Dennis Blakely

The McCandless Township Sanitary Authority was originally incorporated on December 30, 1955 for the purpose of providing sewage service for the Town of McCandless. In the early 1970’s Franklin Park Borough, Pine Township, Marshall Township and portions of Ross and Hampton Townships became part of the Authority’s service area. Currently the Authority services a population of approximately 45,000 Northern Allegheny County residents. The Authority owns and operates four wastewater treatment facilities and 19 sewage pumping stations. The total service area consists of 44 square miles with a sanitary sewer collection system with over 240 miles of 8” to 42” pipe. The Authority has a continuously evolving reinvestment plan to keep the Authority’s assets performing as designed and to meet requirements set forth by EPA.

6 724.942.0940 TO ADVERTISE

|

North Allegheny


the Community

Left to Right: James Wallaert*, Robert Powers, William Youngblood*, William Kirk*, Dennis Blakley- Supterintendent, Patrick Connell*, William Hunkele* *Denotes Board Member -missing board member Thomas Riley

Pennsylvania Dept. of Environmental Protection worked together, coordinated by Town of McCandless officials, who were instrumental in acting as a liaison between the different groups. The result is a low- interest loan of only 1.278% for the first 5 years, which increases to just 2.556% for the remainder of the loan. With this upgrade MTSA is now the second largest wastewater operating Authority in Allegheny County. Besides the health and environmental benefits of the new system, residents and their property will also be safer with the new increased capacity which included line replacements. Says Blakley, “We went to the design engineers and told them we wanted a sewer system for the worstcase scenario such as Hurricane Ivan and then told them we wanted a little more.” The result is a more efficient system that is capable of handling even catastrophic events without basement flooding. From an economic standpoint, the upgrades to the system were crucial. According to Bill Youngblood, executive director of the MTSA, the township’s sewage system was already at capacity, making it impossible to issue any tap permits for new businesses to locate in the area. The increased capability to process more wastewater enables economic expansion of the area. uPMC Passavant has been able to upgrade their services by increasing the number of operating rooms, patient care rooms and a new assisted living facility. The retail sector of the community will also be positively affected by the new wastewater treatment system. on Sept. 17, a dedication ceremony was held to mark the upgrades to the MTSA facility. Several McCandless Town Council members were in attendance, including President Robert J. Powers. Dr. Bruce Dixon, head of the Allegheny County Health Dept. was keynote speaker at the event. Dr. Dixon highlighted the positive impact of the treatment facility on the community. Sen. Jane orie of Pennsylvania’s 40th District worked along with her fellow legislators to obtain the funds for the new technology. orie stated that this was a bipartisan effort with democrats and republicans working together to bring the project to fruition. orie, a lifelong McCandless resident says, “McCandless has always been at the forefront [of improvements]. This is a winwin situation for the community and the sanitation department.” Photos by Gary Yon Photography North Allegheny | Winter 2010 | incommunitymagazines.com 7


Glimmer of

Proceeds from the sale of this pin save lives. Order by calling 1.800.454.6746 or online at www.symbolofthecure.com.

FoCuSING oN 40-AND-uNDER BREAST CANCER RESEARCH

Hope Foundat ion

F

“If they know the kind of 3. Breast ultrasounds, though sensitive for the cancer that’s likely, they diagnosis pregnancy-associated breast cancer, or more than almost tailor the treatment to may not be very accurate in assessing the size 20 years, your body,” Napper said. of the cancer, underestimating the size in up Diana Napper “The way you fight a cold and to a third of patients. has been crusading against I fight a cold are different. I 4. Pregnancy-associated breast cancer may be a breast cancer through her A may do better. You may do risk factor for testing positive for a BRCA Glimmer of Hope Foundation. better. They say the same mutation. About twice the number of A lot has changed in that thing may happen with patients test positive for BRCA mutations time, but there still is no cure cancer.” over what was predicted from a computerized for breast cancer, and her With continued funding, model. focus has become more A Glimmer of Hope will 5. obesity appears to be correlated with worse refined as new research sustain research into prephysical quality of life after treatment. continues to stream out of menopausal breast cancer, 6. Mental quality of life appears to be impacted studies regarding the disease. Diana Napper and keep making by marital status as well as the presence of “Right now, a majority of breakthroughs like the ones they already have, body aches and pains. funding for breast cancer research is spent on “The biggest breakthrough is by getting the post-menopausal women,” Napper said. “They including an in-depth study of pregnancyrelated breast cancer. word out,” Napper said. “The more we talk to know more about it at that stage. But when a Some of the discoveries made from that these young women, the more they realize they young woman gets it, they don’t know what to study include: can get the disease. They need to look in this do with that data, so you have a huge 1. Lumpectomy with radiation appears to have a direction. This is happening, and the numbers underserved population of women with very high risk of recurrence (close to 40 are more elevated in Western Pennsylvania, elevated numbers that need to be studied.” percent) in patients diagnosed with and it’s way more aggressive. If women know Napper’s cause began in 1990, when her best pregnancy associated breast cancer. their bodies, they may see their doctor only friend, Carol Jo Weiss Friedman died of breast 2. Even small tumors (less than 2 cm.) in once a year. He’s never going to notice the cancer. Since then, she followed her dream to patients with pregnancy-associated breast change. They will.” open a jewelry business and designed a pin in cancer have a very high risk of having axillary For more information on the research A honor of Carol Jo. The now-familiar design has lymph node metastasis. up to two thirds of Glimmer of Hope is doing, go to sold more than 14,000 pins and with other patients can have nodal metastasis. www.symbolofthecure.com. fundraising events, has raised more than $1 million for breast cancer research. To that end, Napper organizes Bid For Hope each year to raise awareness and money to help fund research. Hosted by Heath & Katie Miller, this sold out event continues to draw fans together to meet with local celebrities and bid for auction items, many autographed by local athletes. Despite her success, Napper said more needs to be done now more than ever. “There are no government guidelines for discovering breast cancer in women under 40,” she said. “So we’re genetically testing these women. That’s been the biggest breakthrough. If they have a family history, if they carry the gene, BRCA that’s a good indicator.” Heath Miller Ben Roethlisberger While the foundation gets a deal on genetic Pittsburgh Steelers Pittsburgh Steelers testing, it’s still $3,000 per test. once performed, however, the genetic testing covers Hines Ward 10 percent of all breast cancers, information Pittsburgh Steelers that is critical to those who may be prone to the disease.

Bid for Hope EvENT

8 724.942.0940 TO ADVERTISE

|

North Allegheny


The Art of

Food & Wine n support of the HEARTH organization, Parkvale Banks presented the 9th Annual "Art of Wine & Food" at The Children's Museum. Attendees enjoyed endless samples of delicious foods and wines, all provided by dozens of local establishments. There were fabulous items available for bid in a silent auction, and guests we invited to enjoy various exhibits throughout the museum. one could even get a complimentary massage or an airbrush tattoo! More than 500 people attended. HEARTH (Homelessness Ends with Advocacy, Resources, Training and Housing) is a non-profit organization that provides housing to homeless women and their children in the greater Pittsburgh area. HEARTH programs teach women how to gain independence and become economically self-sufficient. For more information on this organization, visit www.hearth-bp.org.

I

ova, Dilya Zarip

Jimmy Wan

Lin Mikelas, Ray Herron, Judy Eakin

Brandeis Seymore, Sandra Seymore

Vicky Gill

ewart zienko, Katy St Brian & Dani Ka

Amanda Palguta, Jason Figura

Kathy Seibert, Kelley Best, Laura Melnick

Pat Ritter, Ken Lovorn, Bill & Jill Joyce North Allegheny | Winter 2010 | incommunitymagazines.com9 9


Future Home of Wexford Volunteer Fire Company | Station 228

New Fire Department By Sandy Trozzo

W

hen the Wexford Volunteer Fire Co. station was built in 1922, Pine Township was a rural, sparsely populated community and their fire trucks were small. The township now has 10,000 residents in numerous housing developments, and the fire trucks are considerably larger. Those two reasons combined to influence the design of the new Wexford fire station, which is expected to be completed by Christmas. “Basically, the fire company has outgrown it,� Scott Anderson, assistant township manager, said of the current, 5,000-square-foot station at Route 910 and Church Road. Another factor is the growth of fire trucks over the years. Although the garage portion of the building was constructed in the late 1950s, trucks were still smaller than they are now, said Tim Flaherty, township fire marshal. The new 25,000-square-foot station is being built at Route 910 and North Chapel Drive, in the same area as the Village of Pine. RSSC Architecture is the

nteer ord Volu n! Wexf o ti c u tr ns Under Co pny, Station 228 a 10 724.942.0940 TO ADVERTISE | North Allegheny Fire Com

The new 25,000-square-foot station is being built at Route 910 and North Chapel Drive, in the same area as the Village of Pine.


architect, while EPM Architects is the construction management firm. Pine also has a substation on Babcock Boulevard and a fire truck at the municipal building. The new station is two stories with a basement. It will have a four-bay garage, three of which are drive-through bays that can hold two trucks in tandem. The basement will have file rooms, offices, locker facilities and fitness equipment the department purchased with grant money, said Flaherty.

“It’s like their home,” Flaherty said. “They sleep, eat and live there in exchange for going to calls, maintaining the building and training.” The program is modeled after programs in Monroeville, as well as in Maryland and eastern Pennsylvania. “It’s real prevalent in other parts of the country,” he said. The live-in program began at the substation in 2003 and has been vital in “generating some interest in the younger people,” Flaherty added. “At some point in the future, when paid staffing becomes an eventuality, we’ll have the dorm rooms.” Flaherty estimated that Pine may have to go to a paid force in 15 to 20 years. The new fire station will also have a twostory tower with a partial basement. “The tower can be used for hanging hose to dry it out. It will have a stairwell with hose connections for training. We can do rappelling and work on ropes and stuff outside of the building,” Flaherty said. The department expects to be operating in the new building early next year.

Building Heats Up Administrative offices, radio rooms and a training/ meeting room will be on the main floor. The second floor will have a dormitory, day room and kitchen. This will allow the department to expand its “live-in” program. The program, currently in place at the substation on Babcock Boulevard, provides beds and kitchen amenities for firefighters who want to stay there.

– Jeff Costa North Allegheny | Winter 2010 | incommunitymagazines.com 11


cardi ♥ exercisesKeeping the Most Important Muscle Fit

W

hen it comes to exercise, it’s hard to break through the hype and advertising ploys for the newest and best cardio machine or workout. However, the best cardio workout depends on engaging the heart through a multitude of levels and workloads, said Dan Griffin, general manager of oxford Athletic Club. Griffin, who is certified by the American College of Sports Medicine, said people are becoming more educated when it comes to their cardio workout. “People understand you do not have to do long, slow distance exercises, to be in the fat-burning zone. The studies are showing now that low-intensity heart maintenance levels are just as efficient for calorie burn. Middle heart rates – the kind

12 724.942.0940 TO ADVERTISE

|

North Allegheny


of exercises where you can talk to your neighbor, but can’t recite the Gettysburg Address – those work well also,” Griffin said. “The higher heart levels have a whole different physiological response and work on different parts of your body. Some who do a little bit of exercise in all three ranges lose weight quicker, and it doesn’t take more time. You take those 30-40 minutes you usually dedicate to your workout and break it up.” Griffin said there are new workout machines that take advantage of that data to help athletes meet those various heart ranges. “There always are machines that are the ‘hot machines.’ In the ‘80s and ‘90s, it was the stepper, and now it’s treadmills, ellipticals, and multi-angular training. With a treadmill, you’re in one plane, moving forward. With multi-angular and multi-plane machines you’re moving forward, and you’re also going left, right, forward and back,” Griffin said. “Another hot machine right now is the ArcTrainer, which is a cross between a stepper and an elliptical. With step training, few people can last long enough to make that work right, so the ArcTrainer is a favorite among tennis players and other athletes who come in.” In addition to specialized cardio machines, Griffin said circuit training still gives people a great workout. “Circuit training is still alive and well. We have trainers who take people through workouts that are as demanding as can be,” he said. “unless you need bulk and heavy lifting, there’s a lot to be said for this functional training where you’re pushing sandbags and working out without stopping between sets. I’ve done it, and have gotten my heart rate from 130 up to 170, and it stays within that range within the whole half hour. The key though, is to do it in a circuit fashion. That way, you don’t have to stop between exercising.” Griffin said that because circuit training focuses on different muscle groups, the workouts typically are faster to get through. “Muscularly, you don’t need the rest because you’re working a different muscle group each time,” he said. “ Cardio-wise, you may have to wait 30 seconds or so between sets, but you can definitely be fit by doing that.”

“...the best cardio workout depends on engaging the heart through a multitude of levels and workloads...”

North Allegheny | Winter 2010 | incommunitymagazines.com 13


Let There Be Peace On Earth Celebrating INTERNATIoNAL DAY oF PEACE

n a sunny, breezy morning in September, students of Providence Heights Alpha School joined children from all around the world in the Pinwheels for Peace project. Working many weeks, the kids designed and created their own pinwheels, writing messages of peace and love on each one. During a ceremony, the children recited messages of peace, in many languages, sang songs of peace, and then "planted" their pinwheels, creating an installation artwork that was on display throughout the day. "It is our hope that as the pinwheels spin, the words of peace and love written on them will spread throughout the world," said Jennifer Brown-Clair, the school's art teacher who directed the project.

o

Jennifer Brown-Clair

14 724.942.0940 TO ADVERTISE

|

North Allegheny


WoRSHIP NEWS Ascension Lutheran Church . . . . . . . . . . . . . 412.364.4463 Bradford Woods Community Church . . . . . . . . . . . . . 724.935.3135 Franklin Park Baptist Church . . . . . . . . . . . . . 724.935.3950 Ingomar United Methodist Church . . . . . . . . . . . . . 412.364.3613 North Hills Christian Church . . . . . 412.487.4142 Northmont United Presbyterian Church . . 412.364.0105 Orchard Hill Church . . . 724.935.5555 St John & Paul Catholic Church . . . . . . . . . . . . . 724.935.2104

We are currently compiling an updated list of houses of worship in the North Allegheny School District Area. If you would like your information posted, please contact marybeth@incommunity magazines.com with your name, phone, address and web site.

North Allegheny | Winter 2010 | incommunitymagazines.com 15


North Allegheny Winter http://www.northallegheny.org/athletics

Sports

BASKETBALL Boys Varsity Friday 12/10/10 State College Invitational Saturday 12/11/10 State College Invitational Tuesday 12/14/10 Mt. Lebanon High School Friday 12/17/10 Shaler Area High School Tuesday 12/21/10 Pine−Richland High School Wednesday 12/22/10 Penn Hills High School Tuesday 12/28/10 NA Wright Automotive Holiday Tournament Wednesday 12/29/10 NA Wright Automotive Holiday Tournament Thursday 12/30/10 Erie Cathedral Prep Tuesday 01/04/11 Gateway Senior High School Friday 01/07/11 Butler High School Tuesday 01/11/11 Central Catholic High School Friday 01/14/11 Seneca Valley High School Tuesday 01/18/11 North Hills High School Friday 01/21/11 Shaler Area High School Tuesday 01/25/11 Pine−Richland High School Thursday 01/27/11 Norwin Tuesday 02/01/11 Butler High School Friday 02/04/11 Central Catholic High School Tuesday 02/08/11 Seneca Valley Friday 02/11/11 North Hills High School Monday 02/14/11 Blackhawk High School Friday 02/18/11 WPIAL Playoffs Begin

Place Away Away Away Away Home Home Home

Time 7:30PM TBA 7:30PM 7:30PM 7:30PM 7:30PM 8:00PM

Home

TBA

Home Away Away Home Away Home Home Away Away Home Away Home Away Away Home

7:00PM 7:30PM 7:30PM 7:30PM 7:30PM 7:30PM 8:00PM 8:00PM 7:30PM 7:30PM 7:30PM 7:30PM 7:30PM 8:00PM TBA

BASKETBALL Girls Varsity Saturday 12/11/10

Place Home

Time TBA

Away Away Home Away Home

7:30PM 7:30PM 7:30PM 7:30PM 3:30PM

Home

TBA

Away Away Home Away Home Home Home Away Home Away Home Away Home Away Away

6:00PM 7:30PM 7:30PM 7:30PM 7:30PM 7:30PM 6:30PM 6:30PM 7:30PM 7:30PM 7:30PM 7:30PM 7:30PM 7:30PM TBA

Boys and Girls Varsity Place Wednesday 12/08/10 Quaker Valley High School Away Wednesday 12/15/10 North Hills High School Home Wednesday 12/22/10 Our Lady Of The Sacred Heart Away Wednesday 01/05/11 Northgate High School Home Wednesday 01/12/11 Moon High School Home Wednesday 01/19/11 Quaker Valley High School Home Wednesday 01/26/11 North Hills High School Away Wednesday 02/09/11 Northgate High School Away Wednesday 02/16/11 Moon High School Away

Time 3:30PM 3:30PM 3:30PM 3:30PM 3:30PM 3:30PM 3:30PM 3:30PM 3:30PM

NA/Wright Automotive Tip Off Tournament Monday 12/13/10 Fox Chapel High School Thursday 12/16/10 Norwin High School Monday 12/20/10 Pine−Richland High School Thursday 12/23/10 Peters Township High School Tuesday 12/28/10 NA/ Wright Automotive Holiday Tournament Wednesday 12/29/10 NA/ Wright Automotive Holiday Tournament Tuesday 01/04/11 Shaler Area High School Friday 01/07/11 Butler High School Monday 01/10/11 Oakland Catholic High School Thursday 01/13/11 Seneca Valley High School Friday 01/14/11 Beaver Area High School Monday 01/17/11 North Hills High School Friday 01/21/11 Shaler Area High School Tuesday 01/25/11 Pine−Richland High School Thursday 01/27/11 Latrobe High School Friday 01/28/11 Penn Hills High School Monday 01/31/11 Butler High School Thursday 02/03/11 Oakland Catholic High School Monday 02/07/11 Seneca Valley High School Thursday 02/10/11 North Hills High School Friday 02/18/11 WPIAL Playoffs Begin

GYMNASTICS Girls Varsity Thursday 12/16/10 Thursday 01/13/11 Monday 01/17/11 Monday 01/31/11 Thursday 02/03/11 Friday 02/11/11 Saturday 02/19/11

Pine−Richland High School Montour High School Away Baldwin High School Moon High School Center High School (with Hopewell) Fox Chapel High School WPIAL Finals at Moon Jr. High

Place Away

Time 6:30PM 7:30PM Home 7:30PM Home 7:30PM Away 6:30PM Away 7:00PM Away 11:00AM

BOWLING

GO TIGERS! 16 724.942.0940 TO ADVERTISE

|

North Allegheny


ICE HOCKEY Boys Varsity Tuesday 10/19/10 Erie McDowell High School Thursday 10/28/10 Bethel Park High School Tuesday 11/02/10 Butler High School Monday 11/08/10 Fox Chapel High School Tuesday 11/16/10 Baldwin High School Wednesday 11/24/10 Seneca Valley High School Monday 12/06/10 Canon McMillan High School Tuesday 12/14/10 Penn Trafford High School Thursday 12/16/10 State College Area HS Tuesday 12/21/10 Central Catholic High School Monday 01/03/11 Mt. Lebanon High School Friday 01/07/11 Upper St. Clair High School Monday 01/10/11 Butler High School Thursday 01/13/11 Norwin High School Friday 01/21/11 Seneca Valley High School Tuesday 01/25/11 Hempfield High School Tuesday 02/01/11 Shaler Area High School Monday 02/14/11 Plum Senior High School Tuesday 02/22/11 Plum Senior High School Thursday 03/03/11 Erie McDowell High School

Place Home Away Home Away Home Away Away Home Away Home Away Away Away Home Home Home Home Away Home Away

Time 8:30PM 8:20PM 6:30PM 7:00PM 6:30PM 8:00PM 8:30PM 8:30PM 7:10PM 8:30PM 7:10PM 9:00PM 7:10PM 8:00PM 8:30PM 7:50PM 6:30PM 9:00AM 6:30PM 8:00PM

Place Away Away Away Home Away Home Away Away Away Home Home Away Home Away Home Away Away Away Away

Time 12:00PM 11:00AM 5:00PM 6:00PM 9:00AM 6:00PM 6:00PM 11:00AM 10:30AM 6:00PM 5:00PM 6:00PM 6:00PM 6:00PM 5:00PM 10:00AM 3:00PM 3:00PM 10:00AM

SWIMMING/DIVING Boys and Girls Varsity Saturday 12/11/10 State College Invitational Monday 12/13/10 IUP Invitational Tuesday 12/21/10 Bethel Park High School Thursday 12/23/10 Mt. Lebanon High School Tuesday 12/28/10 South Park Diving Invitational Thursday 01/06/11 Seneca Valley High School Tuesday 01/11/11 Fox Chapel High School Friday 01/14/11 All American Invitational Saturday 01/15/11 All American Invitational Thursday 01/20/11 Butler High School Tuesday 01/25/11 Franklin Regional High School Thursday 02/03/11 Hampton High School Thursday 02/10/11 Shaler Area High School Thursday 02/17/11 North Hills High School Saturday 02/19/11 Last Ditch Invitational Saturday 02/26/11 WPIAL Diving Championships Thursday 03/03/11 WPIAL Swim Championships Friday 03/04/11 WPIAL Swim Championships Friday 03/18/11 PIAA Championship

WRESTLING Boys Varsity Thursday 12/02/10 Grove City Area High School Friday 12/10/10 Eastern Area Wrestling Tournament Saturday 12/11/10 Eastern Area Wrestling Tournament Tuesday 12/14/10 Pine−Richland High School Saturday 12/18/10 Franklin Regional Duals Wednesday 12/22/10 Seneca Valley High School Thursday 12/23/10 Canon McMillan High School Wednesday 12/29/10 Manheim Invitational Thursday 12/30/10 Manheim Invitational Wednesday 01/05/11 Hopewell High School Wednesday 01/12/11 Ambridge High School Friday 01/14/11 Allegheny County Tournament Saturday 01/15/11 Allegheny County Tournament Wednesday 01/19/11 North Hills High School Saturday 01/22/11 NA Quadrangular Wednesday 01/26/11 Section Tournament Tuesday 02/01/11 WPIAL Team Wrestling Tournament Begins Saturday 02/26/11 WPIAL Sectionals Thursday 03/03/11 WPIAL Regionals Friday 03/04/11 WPIAL Regionals Saturday 03/05/11 WPIAL Regionals Thursday 03/10/11 PIAA Championships Friday 03/11/11 PIAA Championships Saturday 03/12/11 PIAA Championships

Place Time Home 3:30PM Away

5:00PM

Away Home Away Away Home Away Away Away Home

9:00AM 7:00PM 9:00AM 7:00PM 7:00PM 10:00AM 10:00AM 7:00PM 7:00PM

Away 10:00AM Away Away Home Away

10:00AM 7:00PM 1:30PM 6:00PM

Away 6:00PM Away 10:30AM Away 5:30PM Away 6:00PM Away 10:30AM Away TBA Away TBA Away TBA

www.northallegheny.org/athletics North Allegheny | Winter 2010 | incommunitymagazines.com 17


4TH ANNuAL

Challenge the Champions EvENT

very Child believes that decisions regarding a child's future should be timely, competent, and result in relationships that meet the holistic needs of the child. We believe that every child, no matter their age, race, culture, or seriousness of disability or medical condition, deserves the opportunity to grow up in a loving, lasting family.

E

Mike & Kia Tomlin hosted the Every Child event at Heinz Field a night of great food music and energy. For more information on Every Child, visit www.everychildinc.org.

Photos by Gary Yon Photography 18 724.942.0940 TO ADVERTISE

|

North Allegheny


Unique Concept Allows Sports Fans to BYOB & Save a Few ith the economic highs and lows of recent years, Pure Hospitality LLC is trying a unique concept to promote business while saving patrons a few dollars. Pure Hospitality, LLC, owned by Pittsburgh native Angela Cella, is located within Pure Athletex in Wexford, Pa., and encompasses three different outlets of entertainment and hospitality including Pure Café, with healthy choices like wraps, soups, salads and smoothies; The Pro-Shop at Pure, for all tennis and fitness needs and now, “The Bottle Club.”

W

Patrons can join “The Bottle Club” and rent a locker within a temperature-controlled cooler that includes two sections: one at 45 degrees for beer and white wine and another at 55 degrees for red wine and liquor. The Café has all of the mixers you may need and seven flat-screen televisions to enjoy all of your sporting needs. At Pure, you can enjoy the changing leaves under the deck heaters on their spacious deck and watch the game with all of your friends. Pure’s menu, which ranges from reasonably-priced white Albacore tuna wraps with shredded Angela Cella carrots and cucumbers, pesto chicken salad wraps with pine nuts, freshly sliced tomatoes and chopped Romaine lettuce, to the artichoke or Caprese chicken panini, ensures that you’ll never be far from a healthy, delicious, post-workout meal. Game days have special appetizer menus that change from week to week. Smoothies rule at Pure, and you can enjoy anything from simple Raspberry-Pomegranate Punch, to the tropical Mango Madness, or to a “Performance Smoothie” such as the Peanut Butter Protein Power smoothie, which mixes soy milk, peanut butter, chocolate and bananas with soy and wheat protein mixed in for good measure. Pure also offers Red Bull smoothies, wheatgrass shots and freshly-squeezed juice. If you’re not the smoothie type, Cella said the Bottle Club gives patrons a place to store their favorite wines, beers or liquors so they can celebrate the game in style. Cella has worked in the country club industry for years and is now providing a club-like feel for the Pittsburgh sports fan. “You can leave without a tab at the end of the night, while still enjoying time with friends,” Cella said. With the centrally-located bottle cooler, you’re never far from Pure’s deck and outdoor flat-screen Tvs. The deck off of the café looks out into the beautiful wooded surroundings and, in addition to the many televisions, includes a large commercial grill for Bottle Club members to cook out with friends and a corn-hole game area for friendly play. Being less than two miles from I-79 and only two turns off of Rt. 910, Pure Café is conveniently located for anyone north of Pittsburgh. Any sports enthusiast would agree that Pure Café is the ideal place to watch anything from NFL games, to college football and March Madness, all the way to the Stanley Cup finals. Pure Hospitality truly believes in enjoying the time you have at an affordable price and “Livin’ the Pure Life.” North Allegheny | Winter 2010 | incommunitymagazines.com 19


Back Health PoP QuIZ: Is there a greater chance of injuring your back while shoveling snow or while raking leaves?

I

f you answered shoveling snow then you were correct. The snow we experience in Pennsylvania is wet and heavy which means that one shovelful of snow can weigh as much as 20 pounds. If you lift an average shovelful of snow that weighs 15 pounds about 10 times per minute you will have moved 150 pounds of snow. If you do this for about 10 minutes you will have lifted about 1,500 pounds of snow! At this rate it’s no surprise that over 30,000 people are treated in hospital emergency rooms every winter for back injuries. When you bend forward to scoop snow onto the shovel your center of gravity changes which puts stress onto the discs of the lower back. This area of your body is typically the weakest link in your spine. The lifting and twisting motions of shoveling snow can cause the vertebra to move which then can cause injury to the discs such as herniation. This injury can be avoided by lifting with your legs, not your back, then turning your entire body and facing the spot where you are going to dump the snow. When an injury does occur, chiropractic can be an effective solution.

What to do before shoveling • Warm up by stretching the muscles of your back, hamstrings, and shoulders. • Drink water to prevent dehydration

What to do while shoveling snow • Shovel snow for 10 minutes or less then take a break • Lift with your legs NoT your back. You should feel soreness in your legs and shoulders well before your back. • use a shovel with a long handle which prevents you from leaning forward. The further you lean forward the more likely you are to use your back while standing upright.

What to do if an injury occurs • Rest – Protects the injured tissue and allows energy for healing. • Ice – Reduces pain and inflammation. Ice for 20 minutes at a time. • Compression – Reduces swelling in the area which allows for faster healing. • Elevation – Reduces swelling by raising the injured area about the heart. At Genesis Chiropractic you will receive a complete functional evaluation to discover the cause of your pain. During your functional evaluation we will show you where your muscles are tight, tender, overactive, or de-conditioned. The doctors will customize a treatment plan to decrease your pain while rehabilitating the area causing your pain. Through rehabilitation, stretching, and strength training we can prevent this pain from reoccurring and improve your quality of life. Drs. Bentz and Cook, your Genesis Chiropractors, specialize in the treatment and prevention of mechanical disorders of your musculo-skeletal system (your spine and your joints) and the effects these disorders have on the function of your nervous system and general health. Treatment at Genesis Chiropractic consists of a consultation and detailed history, a comprehensive examination, digital X-rays (if indicated), therapy, and manual adjustments. Call 412.847.0066 today to schedule an appointment. This Industry Insight was written by Dr. Jeffrey Bentz and Dr. Matthew Cook. Dr. Bentz is a graduate of North Allegheny High School, Pennsylvania State University, and Palmer College of Chiropractic. Dr. Cook is a graduate of North Hill High School, Duquesne University, and Palmer College of Chiropractic. Drs. Bentz and Cook are board certified in chiropractic and adjunctive procedures and are members of the Pennsylvania Chiropractic Association.

20 724.942.0940 TO ADVERTISE

|

North Allegheny


At-Home Gourmet APPLE-NuT WRAP

PuRE CAFé This recipe created by Pure Café owner, Angela Cella has all of the yummy ingredients for a healthy snack. For more information on Pure Café located in Wexford visit www.pureathletex.com

1 Cubed Red Delicious Apple 1 Tbsp Coconut 1 Tbsp Raisins 1 Tbsp Shredded Carrots 1 scoop Pineapple pieces 1 Tbsp crushed Walnuts 1/2 cup Fat-Free vanilla Yogurt Dash of Cinnamon Mix all together and wrap up in a whole wheat wrap. Enjoy a healthy, delicious breakfast or snack!

vERY BERRY SMooTHIE 5 oz. Strawberry Juice 5 oz. Pineapple Juice 2 scoops Raspberry Sherbet 1/4 cup Raspberries 1/4 cup Blueberries 1/4 cup Strawberries Ice Blend and Enjoy! (Add a fresh Banana for some more fruity fun!)

Holiday Safety Tips for Pets

C

hristmas and New Year’s is just around the corner. Follow these tips so that your pets can enjoy the season safely. Securely anchor your Christmas tree so it doesn’t tip and fall, causing possible injury to your pet. Stagnant tree water is a breeding ground for bacteria and your pet could end up with nausea or diarrhea should he imbibe. Kitties love tinsel but a nibble can lead to a swallow, which can lead to an obstructed digestive tract, severe vomiting, dehydration and possible surgery. Please do not feed your pets chocolate and anything sweetened with xylitol. Holly, when ingested, can cause pets to suffer nausea, vomiting and diarrhea. Mistletoe can cause gastrointestinal upset and cardiovascular problems. And many varieties of lilies, can cause kidney failure in cats if ingested. Fatty, spicy and bones, should not be fed to your furry friends. If your celebration includes adult holiday beverages, be sure to place your unattended alcoholic drinks where pets cannot get to them. If

ingested, your pet could become weak, ill and may even go into a coma, possibly resulting in death from respiratory failure. Don’t leave lighted candles unattended. Keep wires, batteries and glass or plastic ornaments out of paws’ reach. A wire can deliver a potentially lethal electrical shock and a punctured battery can cause burns to the mouth and esophagus, while shards of breakable ornaments can damage your pet’s mouth. As you count down to the new year, please keep in mind that strings of thrown confetti can get lodged in a cat’s intestines, if ingested, perhaps necessitating surgery. Noisy poppers can terrify pets and cause possible damage to sensitive ears. James B. Krewatch, VMD Bradford Hills Veterinary Hospital, Pet Hotel, and Pet Salon Conveniently located between Wexford and Cranberry 724.935.5827 • www.bhvh.net AAHA Certified Hospital • Gold Label Certified Kennel • Certified Master Groomer

North Allegheny | Winter 2010 | incommunitymagazines.com 21


22 724.942.0940 TO ADVERTISE

|

North Allegheny


Volunteering brings more joy than imagined.

A

ccording to Carol Diethorn, Kenneth ochs was a bit of a daredevil in his day. And he’s got the stories to prove it. “When you’re 91, you’ve got all kinds of stories to tell,” Carol says of Mr. ochs, whom she spends time with every week as a volunteer with open Your Heart to a Senior, an initiative of united Way of Allegheny County in cooperation with Family Services of Western Pennsylvania and North Hills Community outreach. “I used to be really active and I was a tennis pro for a long time,” Mr. ochs explains, “but my eyes became gradually worse and now I don’t see.” Carol accompanies Mr. ochs on walks through South Park once or twice a week and both enjoy not only the exercise, but also the company. “Carol is really good; she leads me so I don’t traipse anywhere I shouldn’t be,” he says with a laugh. Laughter seems to be a regular part of their routine. During their mile-long walks, they exchange stories of their lives and share advice. “It’s funny,” Carol confides, “he thinks he’s the care recipient, but he’s really doing more for me than I do for him. I get so much out of it, and I come home feeling great.” Currently unemployed and looking for a new job, Carol saw an opportunity to volunteer as a way to do something that gives her meaning. “It really puts perspective on things,” she says of her experience with Mr. ochs and other seniors she drives to doctors’ appointments. “Who needs anti-depressants?” she jokes but quickly takes a serious turn, “It brings a lot of joy in my life.” Right now, open Your Heart to a Senior is looking for volunteers in every corner of Allegheny County, from as little as an hour a month to routine weekly visits. Whether it’s help with grocery shopping, home safety checks or snow shoveling and yard work, thousands of seniors in our neighborhoods could use some assistance. In addition to individual volunteers like Carol, families and groups are also welcome. To learn more or become a volunteer, visit www.openyourhearttoasenior.org or call 412.307.0071. “It’s a fine organization,” Mr. ochs volunteers, “I can’t say enough about it.” Given enough time and his penchant for storytelling, though, he probably could. North Allegheny | Winter 2010 | incommunitymagazines.com 23


Lifting your Face to the Future

M

en and women often ask me about the facelift/necklift procedure. The reason this is a frequent request at consultations is because the face usually shows the first signs of aging. Diminished volume and gravity both play a part in the facial aging process. The main indication for a facelift is the jowling that occurs on the jawline. These patients still feel young and energetic, but their faces portray a much different image of a tired, older person. Although a facelift procedure cannot stop or slow down the aging process, it can turn back the visual signs of aging by smoothing the skin of the face and neck, tightening the underlying tissues and muscles, and removing excess skin. often, additional procedures are performed at the time of the facelift surgery, such as eyelid lifts, browlifts or reshaping of the nose. The greatest level of patient satisfaction seems to be when the necklift is done along with the facelift procedure. It must also be noted that sometimes fillers alone can address the problem, but sometimes fillers

are needed in addition to the facelift. The facelift addresses the lax skin and muscles, the fillers combat the loss of facial volume that accompanies aging. over the decades, the facelift procedure has changed and continues to evolve. It has changed from a simple skin lifting to a more complex deeper plane lifting technique. It usually involves incisions in front of and behind the ear. once these incisions are made, varying degrees of undermining of the skin are performed and the deeper layers of the face are lifted. Sometimes liposuction of the neck and jowls are performed

“Although a facelift procedure cannot stop or slow down the aging process, it can turn back the visual signs of aging by smoothing the skin of the face and neck, tightening the underlying tissues and muscles, and removing excess skin.�

in addition to the tightening of the muscles. The much welcomed results are an age reversing effect of gravity and lax tissue of the face to a more youthful looking contour. Smokers will be asked to stop smoking well in advance of your surgery. Smoking can impede healing. Certain medications that can increase the risk of bleeding such as aspirin, non-steroidal anti inflammatory meds, and some vitamins should be discontinued prior to surgery. If you have shorter hair, you may want it to grow out enough to cover your incisions as they heal. Any chemical processing of your hair should be done before surgery, because these must be stopped for one month or more after surgery. You should also plan on having someone stay with you the first night after surgery. During the recovery period, there are certain guidelines that should be followed, such as, elevation of your head, even when sleeping, as it is very helpful in reducing post-operative swelling. Again, blood thinning medications should be avoided for the first week after surgery. Bending, straining activities, and lifting should also be avoided in the early post operative phase as these too can cause bleeding. Another patient concern that is often expressed to me is the fear of looking mask-like after the procedure. When I adjust the skin and muscles during the facelift, I make them tight enough to make a difference in the overall outcome, but not too tight that will make them appear like they are wearing a mask. The patients will still look like themselves, just a much younger looking version of themselves! Because with any surgery the healing process is gradual, you should expect to wait several weeks for an accurate picture of your new look. Additional minor changes may occur as more settling takes place over the next several months after surgery. But one thing is for certain, you will enjoy the youthful results of your facelift through many seasons of your life. This may be a good time to take in the beauty all around you and your newfound youthfulness. This Industry Insight was written by Anna Wooten, MD. Dr. Wooten, the founder of Beleza Plastic Surgery, is Board Certified by the American Board of Plastic Surgery and is a member of the American Society of Plastic Surgeons. She completed her General and Plastic Surgery Residency and Fellowship at one of the leading Plastic Surgery Training Programs in the country, the University of Pittsburgh Medical Center. Her unique and extensive education and training brings a special perspective to the discipline and art of Aesthetic Plastic and Reconstructive Surgery.

24 724.942.0940 TO ADVERTISE

|

North Allegheny


W I N T E R 2 0 1 0 -1 1

Health and Wellness News You Can Use

Here’s to a Happy, Healthy Winter If winter isn’t your favorite season, look inside for some great ways to keep your health and spirits intact.

What’s Inside

© 2010 UPMC

page 2

Taking the Fear Out of Pain After Surgery

page 3

The Difference a Number Can Make When the Snow Comes Down ... Should You Pick Up the Shovel?

page 4

Be Happy and Healthy This Winter Are You Sad? Understanding Seasonal Affective Disorder

page 5

New Hope for Pancreatic Cancer Patients

page 6

When Kids Get Hurt, We’re Ready

page 7

Eat Healthy and Still Be Merry This Season


Taking the Fear Out of Pain After Surgery New nerve-blocking techniques bring relief and boost recovery for UPMC Passavant surgery patients Whether you’re having surgery to replace a hip or to remove a tumor from your abdomen, new nerve-blocking techniques recently introduced at UPMC Passavant can help ease your postoperative pain, boost recovery, and even shorten your hospital stay. Jacques E. Chelly, MD, PhD, professor and director of the Acute Interventional Perioperative Pain Service at the University of Pittsburgh School of Medicine, says the peripheral nerve block administered adjacent to the spine is so effective, most postoperative pain is no longer “a must.”

Impressive benefits “The vast majority of patients feel they benefit greatly from nerve blocks,” Dr. Chelly says. “Not only are they much more comfortable after surgery, many of them can leave the hospital earlier.” Other important benefits of nerve blocks may include: • less need for morphine and other narcotic pain relievers • reduced side effects from narcotics (including nausea, vomiting, itching, urine retention, constipation, and confusion — particularly in the elderly) • faster recovery and return of movement • quicker start of therapy But perhaps most importantly, easing the fear of pain from surgery encourages more people to go ahead with needed surgery. “Many people delay having hip or knee replacement surgery after hearing stories from friends or relatives who experienced postsurgical pain. That does not need to be the case any longer,” Dr. Chelly says.

2

www.UPMC.com/Today

How nerve blocks work Under the direction of Charles B. Luke, MD, clinical assistant professor of anesthesiology, University of Pittsburgh Physicians’ Department of Anesthesiology and staff anesthesiologist at UPMC Passavant, specially trained anesthesiologists perform nerve blocks to relieve pain during and after surgery. By numbing the nerve that carries pain messages to and from the brain, the nerve block provides targeted pain relief to the specific surgery area — an arm, leg, chest, or abdomen. According to Dr. Luke, the presurgery procedure begins once the patient is examined, hooked up to monitors, and given oxygen. The anesthesiologist then administers a mild sedative through an IV to help the patient relax. Using an ultrasound machine — sometimes along with a nerve stimulator — the doctor locates the nerve involved with the surgery site and, in many cases, guides a threadlike catheter into the area surrounding the nerve. A numbing agent similar to Novocain is injected, bathing the nerve in medication so the receptors are unable to receive any pain messages. Nerve blocks can be used for outpatient procedures or more-involved inpatient surgeries, says Dr. Luke. If you need only a few hours of pain relief, your anesthesiologist may use a single injection of local anesthetic. For longer pain relief, a catheter will deliver a continuous infusion of a numbing agent through a portable pump for a few days, allowing you to begin therapy while receiving medicine. Some patients go home with a disposable pump to control pain up to 60 hours after discharge.

Organization and teamwork key to pain control Dr. Chelly says controlling postoperative pain begins before surgery starts and involves an organized team approach that is unique to UPMC and its Acute Pain Service. To ensure continuity of care, follow-up, and pain management, the acute pain team — a specialized anesthesiologist, a dedicated acute pain nurse, and an acute pain physician in training — works closely with the surgeon, floor nurse, pharmacist, physical therapist, and, most importantly, the patient. “It requires significant time and a great deal of planning, organization, and cooperation to provide this service,” says Dr. Chelly. “That’s what the team at UPMC Passavant does — to the great benefit of our patients.” For an extended version of this article, please visit www.UPMC.com/Today.


The Difference a Number Can Make See how your numbers stack up for See how your numbers stack up for peace of mind — or a wake-up call peace of mind — or a wake-up call! Many numbers are part of your daily life, from your cell phone to your ATM code. But do you know the numbers that are critical to your physical health? Here are the three top numbers you should remember and monitor regularly:

120/80: Optimum blood pressure There’s a reason high blood pressure (hypertension) is known as the “silent killer.” You can have it for years and never know it. As it damages the walls of your arteries, it also can wreak havoc on your heart, kidneys, and brain. High blood pressure can lead to a heart attack, kidney failure, or stroke. When you have high blood pressure, the pressure of blood within the arteries — which carry blood from the heart throughout the body — is persistently elevated. Optimal blood pressure in an adult is under 120/80. The range for prehypertension is 120 to 139/80 to 89. High blood pressure is any reading of 140/90 or higher.

It’s the bad, arteryclogging cholesterol (LDL) that puts you at risk, so shoot for an LDL of under 130 mg/dL. Conversely, the higher your good cholesterol (HDL) the better, because it helps remove harmful LDL from your arteries. An HDL of 50 mg/dL or higher is ideal.

99: Blood sugar level It’s a good idea to have your blood sugar checked. High blood sugar — diabetes — can lead to a host of other medical problems if left unchecked, including vision and circulatory problems. Your optimal blood sugar level should be 99 milligrams per deciliter (mg/dL) of blood or less. A count of 100 to 125 mg/dL is a pre-diabetes wake-up call; a level of 126 mg/dL or higher indicates diabetes.

You should aim for a total cholesterol number (HDL + LDL) under 200 mg/dL. A count of 200 to 239 is considered borderline, while levels of 240 and above double your risk of coronary heart disease.

200: Optimum cholesterol Cholesterol is a waxy, fat-like substance made by the liver — and not all forms of it are bad. Sometimes, our bodies create too much cholesterol, which then circulates through the blood stream. To check your cholesterol levels, your doctor will ask you to fast before having blood work drawn. Your test results will show the amount of cholesterol in your blood.

For more information about important lifesaving numbers like body mass index (BMI), waist circumference, grip strength, and thyroid level, visit www.UPMC.com/Today. Sources: American Heart Association, American Diabetes Association

When Snow Comes Down ... Should You Pick Up the Shovel? Every winter in western Pennsylvania, walkways and driveways disappear when snowflakes begin to fall. Before you tackle the white stuff, consider your heart health, advises Joseph A. Gerard, MD, a cardiologist at the UPMC Cardiovascular Institute at UPMC Passavant. “The risk of having a heart attack when shoveling snow is five to six times greater for someone with heart disease,” says Dr. Gerard. Cold air makes it harder to breathe when working outside, adding extra strain on the cardiovascular system. That’s because blood vessels constrict to conserve heat, increasing blood pressure as the heart works harder to squeeze blood through the narrow vessels. At the same time, arteries around the heart constrict, inhibiting blood flow and the supply of oxygen to the heart.

Snow shoveling also can unmask a sick heart. “When clearing a small driveway, you’re lifting almost 2,000 pounds of snow, and each shovelful weighs between 15 and 20 pounds,” explains Dr. Gerard. Most people tend to hold their breath when lifting that much weight, causing an even bigger jump in heart rate and blood pressure. Heart disease is just one factor that can put you at risk when shoveling snow. Think twice about shoveling if you: • lead a sedentary lifestyle • are overweight • have a history of heart disease • have high blood pressure or high cholesterol • smoke • are diabetic (or borderline diabetic) • have unhealthy eating habits

1-800-533-UPMC

3


Health Tips from UPMC Health Plan

Be Happy and Healthy This Winter Is your favorite winter activity staying indoors under a warm blanket in front of the television with a bag of snacks in hand? You’re not alone. Getting through the cold weather with your health and spirits intact is difficult but not impossible. Follow these suggestions for a happier, healthier winter.

Fight the flu Cold and flu season is fast approaching. Here are some ways to avoid the sniffles. • Washing your hands for 15 seconds using soap and warm water is your best defense against germs. If soap and water aren’t available, use an alcohol-based antibacterial product. • Getting a flu shot can reduce your risk of infection by 90 percent. If you don’t like needles, a nasal spray vaccine is available. • Eating plenty of fresh fruits and veggies, getting plenty of sleep, and reducing stress will help boost your immune system.

Winterize your skin As the weather turns colder, the dry air causes itchy, dry skin. To keep skin more comfortable during the winter months: • Switch to oil-based moisturizers with a minimum SPF of 30 for your face and body, and use them frequently. • Protect your hands from the elements with a heavy-duty hand cream, and always wear gloves outdoors. • Lips need extra protection, too. A moisturizing lip balm with vitamin E will help prevent chapping. • Use a humidifier to add moisture to the air in your home.

Banish the winter blahs with exercise Don’t pack your exercise gear away with your summer clothes. Staying active during the winter months can lift your mood, help your immune system, and keep you from gaining weight. Be sure to talk with your doctor before beginning an exercise program. • Walk indoors at a local mall. Need extra motivation? Join a walking group. • Check out an exercise video at your local library or borrow one from a friend. • With proper planning, walking outdoors in winter can be fun and exhilarating. Walk during daylight hours, dress appropriately, and wear skid-resistant shoes.

4

www.UPMC.com/Today

Are You Sad? Understanding Seasonal Affective Disorder (SAD)

If the darker, shorter days of winter really get you down, you may be suffering from seasonal affective disorder (SAD), a type of depression that begins in the fall and gets better in the spring. “Seasonal affective disorder is directly related to a decrease in sunlight during the winter months,” says Edward S. Friedman, MD, a psychiatrist at the Western Psychiatric Institute and Clinic of UPMC. The lack of sunlight disrupts the body’s internal clock, which can lead to feelings of depression. In addition to seasonal onset, SAD sufferers experience what Dr. Friedman describes as a kind of hibernation. “They stay indoors, conserve energy, eat more, and sleep more,” he explains. Those behaviors can distinguish SAD from other types of depression. And individuals who already suffer from clinical depression may feel worse in the fall. If you are diagnosed with SAD and your symptoms are severe enough to affect your daily life, your doctor may recommend antidepressant medications, light therapy, or psychotherapy. While it’s normal for anyone to have a down day occasionally, don’t brush off those feelings. “Anyone with symptoms of depression that last more than two weeks should see their doctor,” advises Dr. Friedman.

Did You Know? • People with SAD are more likely to have a blood relative with the condition. • More women than men are diagnosed with SAD. • Exercise can help boost your mood, and relieve stress and anxiety.


Innovation at UPMC

New Hope for Pancreatic Cancer Patients Robotic technology revolutionizing Whipple surgery When Coy Smith* found out he had pancreatic cancer and needed a Whipple procedure, he started getting his affairs in order. He even considered going without surgery. “It occurred to me that I might not come back home,” says Mr. Smith. Although he left most of the worrying up to his wife, a licensed practical nurse, he knew enough to realize the surgery would not be a simple task. Whipple surgery — one of the most complex surgeries performed — involves the removal of the head of the pancreas, gallbladder, bile duct, part of the stomach, and small intestine. But the 58-year-old Altoona-area resident was lucky. He was one of the first patients at UPMC Cancer Centers to undergo a non-invasive version of the Whipple procedure using state-of-the-art robotic technology. He was operated on in October 2009 by the surgical team of A. James Moser, MD, and Herbert J. Zeh, MD — co-directors of the Pancreatic Specialty Care Center and two of just a handful of surgeons worldwide who perform the Whipple procedure using robotic surgical technology. Mr. Smith woke up in recovery and immediately began joking with the nurses. After a week’s stay in the hospital, Mr. Smith began six months of chemotherapy. One year later, he is cancer-free. “I’m healthy and very fortunate,” Mr. Smith says. * Mr. Smith’s treatment and results may not be representative of similar cases.

“This is pioneering technology — the first major innovation in pancreas surgery in more than 100 years — and UPMC is considered among the world’s leaders,” says Dr. Moser.

Potential Benefits of the Robotic Whipple Procedure • smaller incisions • minimal scarring • reduced blood loss and need for transfusion • less pain • shorter hospital stays • faster recovery time and start of treatment

Precise robotic technology Surgeons use the da Vinci® Si Surgical System, a robotic surgical device that allows them to operate through a series of small incisions (including one to accommodate a miniature camera) with greater dexterity and range of motion, plus a magnified threedimensional view of organs on a large, high-definition screen. Instead of the “chopsticks” used in laparoscopy, robotic surgery equipment allows for more natural movements, including wrist function, explains Dr. Zeh. “It has a 360-degree range of motion, which has much more freedom of movement than your own hand,” says Dr. Zeh. “You can get into places where your hand can’t go.” The robotic technology enhances the surgeon’s ability to see detail and manipulate anatomical parts with great precision. Like conventional laparoscopic surgery, robotic surgery is minimally invasive.

Patients benefit The two surgeons have published papers on the robotic Whipple procedure and have spoken at conferences around the world. They are now compiling data on patient outcomes.

While it is not yet clear whether this approach produces better surgical outcomes, both surgeons say it is clear that patients may benefit in many ways, including less pain, reduced recovery time, minimal scarring, and reduced need for blood transfusions. That means patients can begin chemotherapy sooner. “We are pleased to be able to offer this new technology,” Dr. Zeh says. “The data shows that as a whole, patients who undergo the robotic-assisted Whipple procedure do as well as patients who have the traditional open surgery.” Perhaps the biggest benefit is reducing fear in patients. According to Dr. Moser, as many as one half of all pancreatic cancer patients choose not to have surgery to remove their tumor because they are afraid of a large incision and the long recovery time associated with traditional surgery. “We hope that by minimizing the trauma of surgery we can get more people to select this treatment and continue on with chemotherapy,” Dr. Moser says. “Not everyone with pancreatic cancer is doomed. This procedure is giving patients hope.” For more information about the robotic Whipple procedure or any of UPMC's pancreatic cancer treatments, call 1-888-623-PANC (7262).

1-800-533-UPMC

5


When Kids Get Hurt, We’re Ready Children’s Express Care Centers open in Pittsburgh’s North and South Hills It never fails. Just as you settle in for a relaxed evening or weekend, your child suddenly develops a painful earache or takes a nasty tumble and breaks an arm. Thankfully, parents in the North Hills and South Hills now have convenient “after hours” access to the pediatric specialty care found at Children’s Hospital of Pittsburgh of UPMC. The new Children’s Express Care Centers in Wexford and Bethel Park offer expert care for minor injuries and illnesses. “All we do is take care of kids — that’s our specialty. That’s important because kids are different from adults. Their illnesses and injuries are different and their medicines and treatments are different,” says Raymond D. Pitetti, MD, medical director of Children’s Express Care.

Urgent care just for children Some pediatric health concerns are urgent but not life threatening. Those are exactly the types of cases that the Children’s Express Care Centers are designed to handle, says Dr. Pitetti. The Express Care Centers provide exclusively pediatric-focused treatment in offices that are specially designed for children. Staffed by pediatricians, emergency medicine physicians, physician’s assistants, and nurses who are specifically trained to care for kids, the Centers operate evenings and weekends when pediatricians’ offices are closed. “The entire experience is geared toward kids — from the size of the equipment, to the medications and staff, and even the décor. We also know how to interact with kids and their parents to make them feel at ease,” Dr. Pitetti says.

After-hours service, convenient locations The new centers in the North Hills and South Hills — Children’s North in Wexford and Children’s South in Bethel Park — are open 5 to 9 p.m. Monday through Friday and noon to 8 p.m. Saturdays and Sundays. No appointments are necessary, and walk-ins are welcome. Parking is free. A third location will open in the Monroeville/Murrysville area next spring.

6

www.UPMC.com/Today

Children’s Express Care Centers Can Help The pediatric specialists at the centers can treat a wide range of illnesses or injuries in children and teens, including: • animal bites • bronchitis, pneumonia, and asthma attacks • colds, fevers, flu, and other viral illnesses • cuts, bumps, lacerations, abrasions, and splinters • ear, throat, and sinus infections • incisions and abscess drainage • nausea, vomiting, diarrhea, and dehydration • rashes, poison ivy, and allergic reactions • simple fractures, twists, sprains, strains, and dislocations • splinting • cyst removal The Express Care Centers also offer on-site x-ray services, EKGs, blood tests, urine and throat cultures, and urinalysis.

If necessary, children with more serious conditions will be fast-tracked to the Emergency Department at Children’s Hospital, or referred to pediatric specialists. If follow-up care is needed, children will be referred back to their own pediatricians along with a report on their visit to the Express Care Center.

Children’s Express Care Wexford Children’s North 2599 Wexford Bayne Road Sewickley, PA 15143 Phone: 724-933-3644 Monday through Friday: 5 to 9 p.m. Weekends: Noon to 8 p.m. No appointments needed. Walk-ins welcome. Children’s Express Care Bethel Park Children’s South 1300 Oxford Drive Bethel Park, PA 15102 Phone: 412-692-3145 Monday through Friday: 5 to 9 p.m. Weekends: Noon to 8 p.m. No appointments needed. Walk-ins welcome.

Benefits of the Express Care Centers include: • access to treatment when your primary care physician is not available • quality pediatric care for non-life threatening illnesses and injuries for children and teens • convenient locations • free parking • no appointments needed • referrals for further evaluation and treatment • access to lab tests and diagnostic imaging


Eat Healthy and Still Be Merry This Season For most Americans, the holiday season is a feasting season, a time to savor the tradition of sharing wonderful meals and sweet treats with family and friends. Making healthy food choices at this time of the year is challenging. According to the National Institutes of Health, holiday eating can result in a weight gain of one to two pounds. Over the course of a lifetime, those extra pounds can really add up. The holidays don’t have to be a time to gain weight. With a healthy balance of food, activity, and fun, you can enjoy the season without regret. • Be realistic. Don’t plan to lose weight during the holidays. Focus on maintaining your current weight. • Get moving. Exercise helps to relieve holiday stress and can help partially offset increased holiday eating. • Plan ahead. Every holiday table features a wide variety of food so choose healthy foods first. Offer to make a healthy dish to share with family and friends.

What’s Happening at UPMC Passavant These free events are offered by the Passavant Hospital Foundation: Classes Healthy Eating and Nutrition for Busy People Tuesday, Nov. 16, 6:30 p.m. Community College of Allegheny County North Campus Speaker: Registered dietitian Learn some important tips to help get you pointed in the right direction for eating as healthy as possible.

Healthy Living With Diabetes Wednesday, Nov. 17, 12:30 p.m. Senior Center, Cranberry Township Municipal Building Speaker: Patrick McCarthy, RN An overview of diabetes, plus tips on how to handle living with diabetes, including exercise, nutrition, and lifestyle changes that can reduce or eliminate the risk of diabetes.

• Eat before you feast. Avoid arriving at a party famished so you aren’t tempted to overeat. Eat a little something beforehand and drink one or two glasses of water to feel fuller. • Avoid temptation. Position yourself far away from the buffet table, and focus on spending time with family and friends instead of the food. • Change it up. Use ingredient substitutions to make your favorite recipes healthier. For example, ditch the fat in dips and dressings by using fat-free or low-fat yogurt instead. • Stuff the turkey, not yourself. Sit down, relax, and enjoy smaller portions of your favorite holiday treats. Eat just until you are satisfied. If you do overindulge, get back on track the next day with lighter meals. Remember: It takes 500 calories a day (3,500 a week) above your normal consumption to gain a pound. Just something to think about when you’re tempted to overindulge. Sources: American Diabetes Association, National Institutes of Health

Welcoming New Physicians Please visit www.UPMC.com/FindADoctor or call 1-800-533-UPMC (8762) for more information about any of our physicians.

UPMC Passavant is pleased to welcome the following new physicians:

Jonas Cooper, MD Cardiovascular Services Division of Cardiology Milly P. Khan, MD Family Practice Arlan H. Mintz, MD Head and Neck Surgery Neurological Surgery

For more information about classes at UPMC Passavant and affiliated outpatient centers, call UPMC Physician Referral at 1-800-533-UPMC (8762).

Michael A. Pezzone, MD Medicine Gastroenterology

1-800-533-UPMC

7


UPMC Passavant 9100 Babcock Blvd. Pittsburgh, PA 15237

UPMC Today is published quarterly to provide you with health and wellness information and classes and events available at UPMC. This publication is for informational purposes only and should not be taken as medical advice or replace a physician’s medical assessment. Always consult first with your physician about anything related to your personal health.

Follow UPMC on Facebook.

Time to Take Care of You Holidays are for celebrating all of the things that make life special. Don’t let a major illness, injury, or even a sore throat keep you from enjoying them. UPMC Passavant physicians’ offices are open and conveniently located near you. Our physicians are accepting new patients, and in most cases even offer same-day appointments. Just call 1-800-533-UPMC (8762) or visit www.UPMC.com/PatientCare, and we’ll get you an appointment with one of our doctors. It doesn’t matter why you need us; it matters that we’re here if you do.


Child’s Play: It’s All in a Day’s Work In Choosing a Preschool, Experts Recommend Child-Centered Play ith so much information about preschools available to parents, it can be difficult to choose the right program. one approach to evaluating a school that can help parents choose is the level of emphasis on learning through play. For young children, play is the natural way to learn, according to the experts. In fact, research studies confirm that children who are allowed to play function better later in life, both socially and academically. “Young children who learn through play are more ready to make their own decisions, advocate for themselves and use creativity to solve problems as they grow,” says Dr. Kyle Pruett, a Yale university child psychiatrist and consultant to the Goddard School, the fastest-growing franchise preschool program in the united States. Dr. Pruett points out that play helps children learn to solve problems, promotes flexibility and motivation, teaches regulation of emotions and builds resilience and confidence. Play is also essential to the development of the child’s brain, triggering trillions of neural connections that form the basis of healthy cognitive function and mastery of the child’s physical world. Playing alone and with others not only builds brain development, it also helps children develop social skills and a sense of ethics. The most effective

W

play is free of evaluation and correction (after all, throwing a ball shouldn’t be “right” or “wrong”), while promoting autonomy. “True play is actually hard work,” says Sue Adair, Senior Manager of Quality Assurance at Goddard Systems, Inc. “The child lost in play is exploring infinite possibilities. Caretakers and parents can assist the child’s growth by participating in play and creating an environment that encourages play as a means to meet new developmental challenges.” So after parents have checked the basics that are required for any preschool, how can they find one with the right emphasis on play? Adair suggests looking at three things: ✓ Find a school that puts a priority on learning through play. For young children, play is unstructured and freeing. It’s not about expensive toys, in fact, the simpler the toy, the more ways it can be used by a child developing his or her imagination. Toys and equipment should be carefully chosen, first for safety and then for how they stimulate young imaginations and help children develop. ✓Look at the total environment. Environment means having clean, safe and spacious places to play, as well as the resources to provide imaginative, rewarding playtime. It also means a caring and welltrained staff, a critical element for any preschool. “Remember, how children are treated is as critical to their development as what they are taught,” says Dr. Pruett. ✓Ask about enrichment programs. only the best preschools offer special enrichment programs at no extra cost, as part of the tuition. Enrichment programs - including yoga, manners and world cultures, for example - develop the whole child by encouraging their innate curiosity and imagination. “At the end of the day, parents know they’ve chosen the right child care program when their children are given time for child-centered exploratory play during the day,” Adair says. “For a child, play isn’t optional. The educational and other benefits of play are so important – in terms of healthy bodies and minds – that parents should put play at the top of their list when comparing preschool programs.”

This Industry Insight was written by Mark & Jennifer Rebstock. Prior to opening The Goddard School in Wexford, Mark Rebstock was Training Manager for a national utility company, and Jennifer worked in early childhood education. 3000 Brooktree Road Wexford, PA 15090 724.935.1100 or www.goddardschools.com

North Allegheny | Winter 2010 | incommunitymagazines.com 33


Good Tidings for the Greatest Generation

Older Adults inNorth Allegheny A

Tax Planning for The New Year

by Jamie Ward Marzina says that the question many So you could give gifts of up to $13,000 to 15 grandchildren and not pay a people are asking is this: If you have assets tax on it. According to the IRS, You can't that have significant capital gains built in, deduct the value of gifts on your income tax return unless they are left to a charitable organization. Federal estate taxes may have been repealed for 2010, but they are set to return on January 1, 2011, and will tax up to 55% on estates valued at more than $1 million. In 2009 the rate only imposed a 45% tax on estates in excess of $3.5 million, and all assets got a “step-up” in basis when someone died. This meant that no tax would have to be paid on appreciated assets like stock and real estate. But under new laws all assets should you accelerate taxes and sell those inherited may be subject to the capital assets in 2010 to ensure 15% tax rate, gains tax. If the current administration's proposal instead of waiting for 2011 and having the to allow rates to expire and return to 2009's rate jump to 20%? The problem here is that taxpayers rate, the “step-up” in basis will return. won’t have a lot of time to make these Another proposal is to have most of the decisions. According to Marzina, if the current brackets stay but raise tax rates of the highest bracket, and taxes on dividends new tax laws are in place by Dec 1, there will only be a 30-day window to and capital gains jump from 15% to 20%. make any decisions this year, so the best The Republican proposal is to extend current tax rates for a period of 2 years and thing to do is make those decisions as cap dividends and capital gains at 15%. quickly as possible.

mericans filing federal returns can expect year-end tax planning to be a bit more complicated this time around because we don't know what the tax rates will be for 2011 just yet. The current rates, known as the “Bush tax cuts” from 2001, are due to expire on Dec 31 of this year. So when the new rates get passed, taxpayers won't have a whole lot of time to plan. Jeff Marzina, executive vice president at Bill Few Associates says that the best plan of action here is to be prepared. “For this year," says Marzina, "I think its very important that people be paying attention to what happens in the political spectrum in terms of tax rates for the new year and to make sure you have your advisers lined up so when rates are set, you don’t wait.” Each year, an individual is allowed to give a financial gift of up to $13,000 to any or as many individuals as they want to without being subject to a gift tax. If you give beyond this, you must fill out a gift tax return, which goes against the unified credit amount that they are allowed to give at their death. Right now this is not determined. 34 724.942.0940 TO ADVERTISE

|

North Allegheny


How to Prevent Injury this Winter

W

by Jamie Ward

ith the winter months approaching, it's time to put away the golf clubs and short sleeve shirts and break out the

jackets. It's also time to start thinking about safety.

Senior Agencies Center at the "Y" 8500 Thompson Run 412.367.2221

According to the National Institute of Health, more than 1 in 3 Americans over the age of 65 slips and falls each year. It's the number one cause of injury related deaths. So with snow and ice just around the corner (and if moving to Florida is out of the question), it's a good idea to review some tips on keeping yourself safe this winter. • Buy shoes with a non-skid sole or with good traction to get a better grip with the ground. Leather- and plastic-soled shoes have the worst traction in winter weather. • Check for icy railings and avoid icy and uncleared sidewalks and walkways. • Take your time to map out the best route to get wherever you are going, and don’t hesitate to ask for assistance when you feel you may need it. • If you have to walk over an icy surface, bending your knees and taking slower steps can reduce the risk of falling.

Transportation For Older Adults There are several agencies that offer free or reduced rate transportation services to individuals who qualify. Medical Assistance Transportation Program (MATP) 1.888.547.6287 Provides non-emergency medical transportation to residents of Allegheny County who have a valid Pennsylvania Department of Public Welfare Medical Assistance Card. Free Bus Pass for Senior Citizens The Port Authority allows Allegheny County residents,

ACCESS 65 Plus and ACCESS ADA Program 412.562.5353 or TDD 1.800.654.5984 ACCESS is door-to-door, advance reservation, sharedride transportation provided throughout Port Authority's service area. It serves primarily senior citizens and persons with disabilities. There are no restrictions on the purpose or number of trips which may be taken by riders, except that riders are required to share their vehicle with others traveling in the same direction and at the same time. Older Persons Transportation Transportation for medical appointments, grocery shopping, senior center activities and other needs throughout Allegheny County is available to adults 60 years of age and older who live in Allegheny County. Call SeniorLine at 412.350.5460. Are you a non profit Senior Center serving the needs of our community’s older adults? We would be happy to post your contact information. Contact Marybeth@incommunity magazines.com with your center’s name and phone number.

And as always, safety begins at home. Make sure the areas around your home are salted and cleared. The Center for Disease Control and Prevention suggests using rock salt or another chemical de-icing compound. If needed, ask a family member or neighbor to help you.

65 years of age and older, to ride free on local public transportation (buses, trolleys and rapid-transit lines). Participants must obtain identification cards, which are available free of charge, from participating transportation providers. Call 412.442.2000 for the location nearest to you.

North Allegheny | Winter 2010 | incommunitymagazines.com 35


36 724.942.0940 TO ADVERTISE

|

North Allegheny


Keep Your App ointment

with your Financial Advisor e all know the importance of a physical checkup with our doctor to assess our health, but a financial checkup with a professional financial advisor is just as important. Too often, many people postpone considering their financial health until retirement or until a major event impacts their life. Now is the time to set and keep an appointment with your financial advisor in order to tell if you are on track to financial wellness. When you meet annually with your financial advisor, you are likely to review your goals and any anticipated changes that may require adjustments to your budget and investment strategy. Consider major changes that could alter your income and lifestyle such as job changes, a new baby, college tuition, a new house or relocation, even an inheritance. Allocating just a few hours annually with your financial advisor will help you prepare in advance for new financial obligations and will make the transitions much smoother.

W

Now is the time to set and keep an appointment with your financial advisor in order to tell if you are on track to financial wellness. Face it—people are living longer but are not necessarily able to work longer. A long-term plan will help you to avoid financial pitfalls during your life and will set your course toward financial independence. Consider the following questions before a financial checkup? ✓ Do you have specific financial goals? ✓ Is your debt under control?

✓ When was the last time you reviewed the performance of your investments? ✓Are you investing with an appropriate risk level? ✓Are your investments generating a satisfactory rate of return? ✓ Have you started saving for retirement? Financial planning is a process. What you focus on often gets better with time. When you visit your financial planner on an ongoing basis, you are likely to review your cash-flow, pre and post retirement, which may drive asset allocation decisions. In addition, you will assess your tolerance to risk of loss, and gain a new perspective toward preventing emotional decisions. A professional financial planner will also discuss insurance, tax and estate planning concerns. very few of us have the expertise to put together a comprehensive and balanced financial plan that will build our wealth and achieves financial freedom. There is a better way to navigate! Speak face-to-face with your advisor at least annually. The professional and expert advice you receive now will help ensure your financial wellness and will alleviate future concerns. Wow! Wouldn’t it be nice to not think about retirement but for a few hours a year? So start today—make and keep and appointment with your financial advisor. This Industry Insight was written by Ward L. Garner, CFP®. Bill Few Associates, Inc. 107 Mt. Nebo Pointe, Suite 200 Pittsburgh, PA 15237 412.630.6000 www.billfew.com

North Allegheny | Winter 2010 | incommunitymagazines.com3737


PTI

Preparing Students

for a

Networked Future iring a home for the demands of today’s computing, entertainment and security is a daunting task. Anyone who’s ever had trouble connecting the right wires to the right jacks between two pieces of home theater equipment can tell you that. Add the complexities of new energy efficient equipment and green technology, and you take daunting to a new level. Pittsburgh Technical Institute's Smart Building Technology (SBT) program gives students the training necessary to make the connections in new construction or existing structures. SBT prepares students for Internet, wireless networking, hardwired networking, security and audio and visual applications. David Semich, Department Chair, says the course is about “integrating systems” in today’s buildings, both residential and commercial. “Today,

everything is integrated. The students’ responsibility is to install, connect, calibrate and to make sure they achieve optimum sound and video quality. They connect to video, voice, audio and sometimes data systems. Fire and alarm systems are included as well,” Semich says. PTI's Smart Building Technology degree includes preparation for two industry certifications. The Residential Electronics Systems Integrator is a professional certification for those who design and oversee the installation and integration of electronics systems in residences and light commercial buildings. The objective is to produce a residential or light commercial electronics systems package that allows all data, control, and communication signals to be integrated at the premise controller and converged into one secure cohesive communication stream. The Integrator is proficient in many protocols to communicate with

W

38 724.942.0940 TO ADVERTISE

|

North Allegheny

and control residential and light commercial electronics systems. The Certified Electronics System Technician (EST) ESPA Certified-EST® certification is based upon the best practices of the commercial and residential electronic industries. It provides an entry-level credential showing that students have the basic skills required to pursue a career in many fields including commercial and residential A/v, telecom, cable, satellite, fire and security, computers, building and general trades, and advanced manufacturing. Bryan Martin, PTI instructor, says that people should not equate this program with electrician training programs.“our Smart Building Technology students deal with low-voltage systems," he explains. “We do soft skills as well—written and verbal communications so students can work with anyone they come across in the field, says John Dings, PTI instructor. "We introduce presentation software and basic drawing programs that strengthen communications with colleagues and prospective clients.” The 21-month SBT program is offered through PTI’s School of Building Technology. Students actually get to build systems in PTI’s new construction area, which is, essentially, a mock house used for demonstration and hands-on learning. Students can install systems in a totally “new home” and retrofit in an “existing home” environment. “They drill the holes, terminate the wires on both ends and hook up devices to test them. As they progress, we put drywall up and they do a simulated old construction installation,” says Dings. “If you want to put new technologies in a 50-year-old home, we teach students how to do it." Graduates can enter the job market working for data and telecom companies, security and alarm companies, home theater designers and contractors, even companies that help other companies “go green” via increased efficiency and energy savings. “What’s good about this program, is that it’s not just for homes,” Semich said. “It’s for the commercial side, too. Home sales may go down, but you still have the commercial side. In addition to its School of Building Technology, PTI offers certificates and degrees through these six schools: Business, Criminal Justice, Design, Healthcare, Nursing, and Technology. For a complete listing, visit www.pti.edu.


WINTER

2010

0- 0741,)@ ;-);76 1; <0- 8-:.-+< <15- <7 ;8:-), +0--: )6, /1>- *)+3 <7 <07;- ?07 ):- 16 6--, %0-:- ):84-6<@ 7. 84)+-; ):7=6, @7= <7 ,7 <01; -:- ):- ;75- .=6 1,-); ✫ &74=6<--: )< ) ;7=8 31<+0-6 ✫ 76)<- <7@; @7= ,76 < ?)6< ✫ 76)<- +)66-, /77,; <7 <0- +755=61<@ .77, *)63 ✫ 76)<- +47<0-; @7= >- 7=</:7?6 ✫ &1;1< ) 6=:;16/ 075-

on the go...

.16, <0-;- <016/; 01,16/ 16 <01; 81+<=:-

North Allegheny | Winter 2010 | incommunitymagazines.com 39


Adopt a Pet Red $75-<15-; <016/; ,76E< -6, =8 <0- ?)@ @7= <0163 <0-@ ?144 %)3- ) 4773 )< 5- E5 )6 #-, -)/4- ?07 ?); 7:1/16)44@ /716/ <7 *- ) /:-)< 0=6<16/ ,7/ =< /=-;; ?0)< 0)<- /=6; $7 <0)< 6->-: 8)66-, 7=< )6, -6,-, =8 0-:7?->-: *-16/ )< 615)4 :1-6,; 1; /:-)< E>- ,1;+7>-:-, ?0)< :-)44@ 47>- 16 41.- <7@; 47>- <7 84)@ ?1<0 <7@; )6, ?1<0 @7= )6, E5 )4?)@; =8 .7: 57:- E5 >-:@ /-6<4- )6, +)6 ->-6 ,7 ?-44 ?1<0 +014,:-6 ); 476/ ); E5 ;=8-:>1;-, 413- /716/ .7: :1,-; 16 <0- +): )6, 47>- <7 +=,,4- <77 413- ;75- ,7/; ;7 1. @7= 0)>- 76- 5@ .:1-6,; <0,78<176 7=6;-47:; ?7=4, *- 0)88@ <7 ;-< =8 ) 5--<16/ <7 ;-- 1. ?- /-< )476/ 6, /77, 6-?; .7: @7= 0=5)6; 5@ ),78<176 .-1; ;876;7:-, $7 @7=E>- /7< 67<016/ <7 47;- B +75- 76 ,7?6 <7 615)4 :1-6,; )6, ;)@ 0-447 <7 5- #-, %7 4-):6 57:- )*7=< <0-;),78<)*4- 8-<; +)44 615)4 :1-6,; )< 7: >1;1< =; )< )58 7:6#7), "1<<;*=:/0 " 615)4 :1-6,; 1; ) 676 8:7.1< +758)6176 )615)4 :-;7=:+- +-6<-: ;-:>16/ <0- 6--,; 7. 8-<; )6, 8-784- ;16+7: 57:- 16.7:5)<176 >1;1< 0<<8 ??? %016316/!=<;1,-%0- )/- 7:/

Winter Weather Safety Tips ❅ Have a snack before going outside. It will give you energy and keep your body warmer. ❅ Make sure to wear sunscreen on your face. The snow can reflect up to 85% of the sun's ultraviolet rays. ❅ Dress in layers of clothes. Waterproof pants and jackets will keep you dry and warm! ❅ Never go sled riding alone. Always have a parent supervise. ❅ When you’re playing outside, go inside every once in a while to warm up. ❅ If you start to shiver or feel numb, go inside right away and tell an adult. 40 724.942.0940 TO ADVERTISE

|

North Allegheny

Sophie $7801- 1; ) *-)=<1.=4 ,75-;<1+ ;07:<0)1:-, +)< ?07 );3; .7: ;7 41<<4- $0.7=6, 0-:;-4. )< 615)4 :1-6,; ?0-6 0-: 8:->17=; 7?6-: ?); 67 476/-: )*4<7 +):- .7: 0-: %01; /:)@ )6, ?01<- *-)=<@ ?7=4, 8:-.-: <7 /7 <7 ) 9=1-< 07=;-074, ?0-:- ;0- +)6 *- <0764@ +)< '014- 9=1<- )..-+<176)<- ?1<0 <0- 8-784- ;0- 0); 4-):6-, <7 <:=;< ;0- 1; ;0@ ):7=6, ;<:)6/-:; )6, 6--,; <15- <7 /-< =;-, <7 6-? ;=::7=6,16/; . @7=E:- 477316/ .7: ) 47>16/ 9=1-< 8-< <0-6 $7801- +7=4, *- @7=: 8-:.-+< 5)<+0 '0@ 67< ;<78 *@ 615)4 :1-6,; )6, <)43 <7 )6 ,78<176; 7=6;-47:

It ’s the Holidays! Find each of these words in this puzzle.


You don’t have to live with painful varicose and spider veins. Should I Have My Veins Evaluated? Q & A WITH A VEIN SPECIALIST: While finishing charts at the end of my day, I took a few moments to listen to my staff answer questions for a patient on the phone. The questions asked were very important as were the answers that were given. Here are some examples:

What is Phlebology? Phlebology is the branch of medicine that deals with veins and the disease of veins. Two organizations dedicated to the advancement of this field are The American College of Phlebology and the American venous Forum.

Why should I see a board- certified phlebologist to evaluate my varicose veins When it comes to any aspect of your health care, it is important to be proactive in the choice and research of who will become medically responsible for your evaluation and treatment. Though venous disease is not always a visible ailment, it can be a serious health problem leading to more serious issues, so choosing a specialist, or board certified phlebologist for your venous care is a wise decision. Board certification in phlebology identifies a physician who has taken the extra step of becoming specialized in the treatment of venous disease. Not only is the physician often a member of organizations such as the American College of Phlebology (ACP) and the American venous Forum (AvF) but they have met additional requirements set by the certifying board. After meeting these requirements, he or she must then pass a certifying exam allowing the physician to identify him or herself as board-certified.

Is membership the same as board certification? This question is particularly important as it defines the specialty of a phlebologist. While a physician may be a member of many different organizations, these organizations only require an interest in the field for joining. Thus membership is unlike board certification where qualification is determined through training and testing. Here’s how the ACP defines its board certification: “The establishment of a Board Certification Exam brings recognition to both the field of phlebology and those providers in the field who have the knowledge, skills and experience to provide quality care to phlebology patients.”

I had a free screening at a health fair and was told that I don't have venous disease, but I still have aching, pain and discoloration at the ankles. What should I do? While free screenings can be informative, remember that this is just a brief glance into a patient's venous system. A complete venous exam and venous mapping by a board-certified phlebologist is best to determine if a patient has venous disease. Since a proper venous ultrasound is such an integral part of this evaluation, the American College of Phlebology has set requirements for it that include the following: • A venous ultrasound should be ordered by a physician. • A lower extremity ultrasound should study the entire leg, from ankle to groin. Failure to identify and treat all sources of reflux may result in outright treatment failure. • Evaluation of the venous system should be performed with the patient in the upright position. Sitting or lying down are inappropriate for the detection of reflux or the measurement of vein diameters. • A venous ultrasound should be performed by a trained physician or a registered vascular ultrasound technician (RvT) and then interpreted by a physician.

If I have had an evaluation elsewhere, can I still be evaluated in your office? of course. A free evaluation is commonly ‘ free’ because patients are often not meeting with a physician, a physician assistant or a nurse practitioner, so this visit cannot be billed to insurance. However, most insurances allow for a second opinion. If you have any questions about the second opinion being covered, contact member services on the back of your insurance card. This Industry Insight was written by Theresa Schneider. Terrance R. Krysinski, MD General Surgeon Board Certified Phlebologist Vein Institute of Pittsburgh 724.934.VEIN (8346)

724-934-VEIN (8346) 16000 Perry Highway, Suite 2, Warrendale • 6507 Robinson Center Dr., Pittsburgh North Allegheny | Winter 2010 | incommunitymagazines.com 41


McCandless Rotary Supports Students or over twenty years, the McCandless Rotary has been supporting students in the North Allegheny School District and throughout the North Hills community. By awarding scholarships to high school seniors, sponsoring participation in leadership camps and educational institutes, hosting foreign exchange students, supporting Eagle Scout projects and distributing dictionaries to elementary students, the McCandless Rotary is making a difference in the lives of local youth and their families. on a global scale, the McCandless Rotary works with Rotary International to improve the lives of children throughout the

F

world by supporting the campaign to eradicate polio and helping to bring clean water to developing areas. Through Rotary’s ambassadorial scholarships and group study exchanges, young adults get the opportunity to live and study in foreign countries and develop the skills necessary to become leaders at home. These are just a few examples of how the McCandless Rotary is making a difference in your community. With your help, we could do even more. If you want to learn how you can make an impact through Rotary, contact Club President Danielle Hykes at (412)288-2262 or join us for lunch at our weekly club meeting every Tuesday, 12:00 pm at Diamond Run Golf Club. You can also check out www.rotary.org.

Shadyside Academy Recognizes Local Students ongratulations to David SAT/National Merit The semifinalist and a school Currie of Franklin Park Scholarship Qualifying official must submit a detailed and Niteesh Sundaram Test (PSAT/NMSQT), scholarship application, which of McCandless, seniors at which served as an includes an essay and Shadyside Academy who were initial screen of entrants. information about named as a semifinalist in the The nationwide pool of participation and leadership in 56th annual National Merit semifinalists, which school and community Scholarship Program. Students represents less than one activities. have the opportunity to percent of u.S. high The National Merit continue in the competition for school seniors, includes Scholarship Corporation is a David Currie Niteesh Sundaram some 8,400 National Merit the highest scoring not-for-profit organization Scholarships, worth more than $36 million, entrants in each state. To become a finalist, that operates without government assistance. that will be offered next spring. There are semifinalists must have an outstanding The organization awards scholarships to approximately 16,000 semifinalists academic record throughout high school, be honor the nation's 'scholastic champions' and nationwide. Students who qualified were endorsed and recommended by the encourage the pursuit of academic excellence. among more than 1.5 million high school principal/school head and earn SAT scores juniors who took the 2009 Preliminary that confirm the qualifying test performance.

C

42 724.942.0940 TO ADVERTISE

|

North Allegheny

Congratulations!


A New Direction in

Real Estate Services

How does modern technology help when buying or selling a home? What new tools do we have that can be used in selecting a new home that best fits and enhances your lifestyle or selling your existing home? Decisions – Selling Your Home There are many reasons you may be thinking of selling your home. Maybe you want to be closer to work, family, or activities; downsizing or upgrading. obviously, your first question will be, “How much can I get for my home?” This can be a very exciting time! Then there are times, when selling a property isn’t one of the better times in your life. A family member is no longer able to care for themselves, someone has passed away and the estate needs to sell their property, or maybe you and your partner have decided to divorce and the marital property must be sold to satisfy the settlement. one80 understands the stress people are under and can help to smooth the transition while delicately

“Why wouldn’t I use a Realtor®?” A Realtor® has been trained in not only representing you and your best interest financially, but more importantly, ethically.”

handling the transaction. Then the taboo hits, “Do I really have to use a real estate agent?” You certainly have a lot of choices these days. You could use one of the many for sale by owner venues available. You can run ads in the paper, post it online or make flyers. You can answer the numerous phone calls you’ll surely get on your ‘perfect’ home. Then you’ll make appointments with strangers – number one danger these days – they may or may not show up to see your

home. If they do, how do you know they’re even qualified to buy it, maybe they’re just being noisy or have nothing better to do than take you away from your schedule. The real question should be “Why wouldn’t I use a Realtor®?” A Realtor® has been trained in not only representing you and your best interest financially, but more importantly, ethically. When you list your home with one80, those worries and frustrations are removed from trying to sell your home on your own. one80’s exclusive RealSync™ system provides a new approach to marketing your home. It allows us to objectively provide input from the beginning that could become potential issues with prospective buyers. For buyers, the RealSync™ system provides additional information regarding your home that wouldn’t be available through traditional methods. Time is Money. Call one80 when you start thinking about selling your home. Give us an hour of your time and we’ll show you how to save much more.

North Allegheny | Winter 2010 | incommunitymagazines.com 43


I an Suv full of ski equipment and a 40-minute drive to find some slopes, you may want to look into the fast-paced and enjoyable sport of platform tennis.

f you’re looking for something to do this winter that doesn’t require loading up

Played outdoors on aluminum courts, platform tennis is a growing recreational choice for thousands of Americans each year. once found only in country club settings, the American Platform Tennis Association has made great strides through the years to make the sport more accessible for the masses through public outreach and by setting up a grant program for local clubs to make improvements to existing facilities or to build new ones. The sport is similar to tennis in that there’s a court and a net, but that’s where the similarities end. Courts are fenced in and shots may be played off the fence. League play is designed for all ages and skill sets, so that everyone can enjoy the fun. Spectators gather with players between sets in small, indoor settings called “paddle huts,” which range in size from trailers to stand-alone buildings. Racquets are similar to those used in racquetball, with holes drilled through them for aerodynamic advantage. Balls are made from a rubber-based material with a surface that keeps them from skidding off the court. While the sport is played in the dead of winter, most courts have heating systems beneath them that keep them clear and free of snow and ice. Additional maintenance usually is provided by club staff or dedicated PLATFORM TENNIS COURTS volunteers. VENUE # OF COURTS If you ask any platform tennis North Park

3

Fox Chapel Golf Club

4

Fox Chapel Racquet Club

5

Sewickley YMCA

4

Edgeworth Club

4

Pittsburgh Field Club

3

Lakevue Racquet Club

2

Allegheny Country Club

4

Shannopin Country Club

2

player what the appeal of the sport is for them, you almost always get the response that the sport is genuinely fun, and camaraderie and new friendships are forged in the paddle huts. For more information about platform tennis, check out the APTA website at www.platformtennis.org, or the Western Pennsylvania Platform Tennis Association’s website at www.wppta.org.

44 724.942.0940 TO ADVERTISE

|

North Allegheny


Social Media Marketing:

A Web of Possibilities! re you a business owner or stakeholder looking to gain a bountiful advantage over the competition locally, nationally, or even globally? Then, it is time to take an in-depth look at your Internet Marketing strategies. Many believe that once a website is built, customers will follow. But successful Internet marketing requires strategically developed and creatively executed campaigns like those that we develop with our clients. Similar to traditional marketing campaigns, Internet marketing is evolving, and one of the hottest tactics to expand your business online is Social Media Marketing. The goal is to allow your customers, who can ultimately be your greatest asset, to spread the word about all of the great products and services that you offer. By engaging your customers and encouraging them to act as ambassadors on behalf of your business, referrals can become plentiful. Most business owners are familiar with Facebook, YouTube and LinkedIn, but few are using them to their full potential.

A

Facebook With more than 500 million members, Facebook is the most popular social media website in the world. Half of its “members” login daily. According to Glamour magazine, more than a third of women check Facebook before they even brush their teeth in the morning! So, how can you use Facebook to do more than catch up with your friends?

While your business probably won’t reach the 16 million subscribers like Starbucks does on its page, with each of your members averaging 130 friends all viewing each others’ posts and activities, your reach becomes exponential. For example, if your business is able to attract 50 people who “like” your fan page, your average Facebook audience could reach up to 6,500 of their “friends.” We recommend posting at least three times per week on your Facebook fan page, provided the message is fresh and interesting. Facebook is also a great place to offer coupons, special offers, and direct links to your business website. A well-designed, interactive Facebook page can attract customers you may have never considered as prospects.

YouTube People watch more than 2 billion videos every day on YouTube. With video cameras costing as little as $100, and digital video recorders allowing consumers to speed through traditional commercial campaigns, businesses have realized that YouTube can be used for more than sharing family memories. We do caution you to keep your videos professional. But, as long as you ensure that your video is a quality production, why not to have fun with it! Better yet, encourage your customers to get involved by posting their own videos about your products on your very own YouTube channel. Some of the silliest business-related videos ever uploaded to YouTube are also among the most popular. For example, Proctor and Gamble recently made a huge splash on YouTube with their old Spice commercials. Filming 87 quick commercial spots the first day alone, the infamous videos have “gone viral” with celebrities across the globe responding to the commercials on various social media networks.

LinkedIn LinkedIn is a professional network with more than 80 million members, boasting that an Irish start-up company raised $230,000 in venture capital in just eight days through quality LinkedIn connections. We encourage you to look beyond the surface of a LinkedIn business profile, like that start-up company did, and realize that the true business potential is in the connections. LinkedIn’s strength can be found in the ability to solicit customer feedback through surveys and discussion groups, enabling customers to get “real” opinions about products or services, communicate with an industry expert, or provide peer recommendations that can add credibility to your product or service. If you’d like to include one or more of these Social Media Marketing tactics in your campaign, Farmer SEo can help. Mention the ad on this page and we will offer you a 10% discount off of any of our SEo and Internet Marketing Services.

This Industry Insight was written and submitted by Greg Uhrlen, President of Farmer SEO, Inc., an Internet Marketing company. Greg has over 20 years of technology experience with companies such as General Motors, Westinghouse and Metropolitan Life. Farmer SEO specializes in Internet Marketing services including Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) Campaign Management, and Web Design Services. Greg can be reached by phone at 1-877.474.2573, via e-mail at greg@farmerseo.com or through the Farmer SEO website www.farmerseo.com.

North Allegheny | Winter 2010 | incommunitymagazines.com 45


DON’T LET

Winter Slow You Down –

Winterizing Your Car Can Keep You Rolling Despite the Conditions A lot of people think that

W

interizing your vehicle isn’t nearly as hard as it may sound. In fact, thanks to the moderate climate of Western Pennsylvania, and the expediency of our regional public works professionals, there’s little if anything for us to do to prep our cars for winter weather – but there are some things that are just good sense.

getting ready for winter

• Consider changing to thinner oil for the winter. The regular oil you use in the summer can get thicker in the cold of winter, leading to longer start-up times until your engine is properly lubricated. If you aren’t the type who changes your oil on your own, ask your local mechanic about changing viscosity for the winter months.

simply means an annual furnace check, turning off and

• Check the basics! If you don’t do anything else, make sure you cover the basics. Make sure your windshield wiper fluid is full with a fluid that won’t freeze in low temperatures, and carry an extra gallon in the trunk. When the Pittsburgh slush flies, it’s easy to go through a full container of wiper fluid. Make sure your tires are inflated properly and that you have enough tread on them. A rule of thumb for minimal thread is to stick a penny in your treads with Lincoln’s head down. If the rubber doesn’t meet his hairline, your tread’s too low. Some people switch to snow tires for the winter, which is never a bad idea. Make sure your spare is inflated properly and that you have a roadside assistance kit. Emergency blankets can easily fit in glove boxes, as do flashlights, ice scrapers and extra gloves.

draining outside faucets, and some shrink wrap over their windows. However, if you don’t winterize your vehicle, you may

• If you don’t have jumper cables, get some! Most car batteries lose charge due to cold temperature. Carrying jumpers not only increases the chances that you’ll find a good Samaritan to jump a charge off of, you can also be the good Samaritan who helps others who may be in distress.

be stuck in that comfy living room waiting for a ride to

Winter driving poses a multitude of challenges, but if you cover these basics, you’ll eliminate a good bit of them. However, you can’t eliminate bad driving, so be alert and keep an eye out for others on the road this time of year.

come pick you up.

46 724.942.0940 TO ADVERTISE

|

North Allegheny


North Allegheny | Winter 2010 | incommunitymagazines.com 47


North Allegheny Restaurant Guide

China House Chinese Restaurant 12037 Perry Highway Wexford PA 15090

Adrian's Pizza 2562 Brandt School Road

Bella Frutteto ~ see coupon (just off the Wexford Exit from I79) Brandt School Road & Rt. 910 Franklin village Shopping Center 724.940.7777

724.935.9166

Billy's Roadhouse Bar & Grille

one Free Soda with order

China House ~ see coupon

10150 old Perry Highway 12037 Perry Highway 724.935.9166

Fat Tommy's Pizzeria 10293 Perry Highway

Franklin Inn Mexican Restaurant 2313 Rochester Road

Wexford

Frescos Restaurant

12027 Perry Highway Pine Tree Shoppes, Wexford

Ichiban Hibachi & Sushi Bar

724.935.3200

~ see coupon 1500 village Run Road, 724.935.8388

Free Fountain Drink with purchase of Gyro & Fries

Miyako Japanese Steakhouse

11 Wexford Square

10636 Perry Highway

Monte Cellos

Oriental Express

10441 Perry Highway

Franklin village Shopping Center corner of Brandt School Road & Rt. 910

My Big Fat Greek Gyro ~ see coupon

724.940.3303

Oriental Express ~ see coupon

12027 Perry Highway, 724.935.3200 Franklin village Shopping Center corner of Brandt School Road & Rt. 910 724.940.3303

Buy one Entree, Get 2nd Half off

Sir Pizza

WE DELIvER to your Business or Home!

2624 Brandt School Road

Expires 1/31/11. Cannot be combined with other coupons.

Totin's Diner 10283 Perry Highway

Wexford Pizza Hut ~ see coupon 10650 Perry Highway (in the Wexford Plaza) 724.935.5400

Woodside's Grille 1600 Stone Mansion Drive

48 724.942.0940 TO ADVERTISE

|

North Allegheny


North Allegheny | Winter 2010 | incommunitymagazines.com 49


BACK PAIN Many Causes, Few Cures

I

t’s the kind of thing that can come in an instant like a lightning bolt, or sneak in over the course of weeks like a persistent fog. In any form, it’s unwelcome and costs u.S. businesses millions of dollars in lost work and sick days. It’s back pain, and while it’s not totally understood, it’s totally real for millions of Americans. There are several varieties of back pain, each with their own names based on the location on the spine from which they seem to originate. one of the more common ones that you may have heard about is “lumbago,” or lower back pain. The name stems from the lumbar section of the spine, and the condition has fueled an estimated $70 billion industry in itself in physician services, self-help remedies, ointments, devices and more. America’s obsession with lumbar and its proper support has led to seats with lumbar adjustments being standard in most high-end vehicles. For those who drive economy cars, there are pillows, wedges, lattices of beads and vibrating heating pads that plug into your car’s lighter socket, each proclaiming more relief than the next.

If you’re just dealing with day-to-day aches and pains, most doctors agree that compresses of warm, moist heat are the best way to cope. 50 724.942.0940 TO ADVERTISE

|

North Allegheny


Despite the accoutrements that one can purchase, few provide total relief. That’s because the actual causes of run-ofthe-mill, everyday back pain are largely unknown. Many reasons for serious back pain are easily diagnosed because they have a direct causal basis or present with other symptoms such as weight loss, fever or incontinence. Someone in a recent car accident, for example, would know that their current back pain is a result of the collision. However, it’s been postulated that back pain may also be the result of stress at work or at home, reasons that would not show up in an MRI or X-ray. If you’re just dealing with day-to-day aches and pains, most doctors agree that compresses of warm, moist heat are the best way to cope. over the counter pain relievers are also safe, so long as you take them as directed. Chiropractors and physical therapists may be able to suggest a stretching regimen that could alleviate some of the more common aches and pains associated with the spine. In fact, more and more chiropractors have integrated techniques into patient visits other than the basic routine adjustment.

Exercise and patient education are the best tools out there in helping the patient in the long-term.

You might be surprised to find that your first chiropractic visit may include 15 minutes of massage therapy, where warm, moist heat compresses are placed on your back, followed by 15 minutes of TENS, or transcutaneous electrical nerve stimulation, which zings and zaps your muscles with a pleasant tingling sensation. While it all feels great, scientists are split as to whether any of it works for the long term. A study by the American Academy of Family Physicians came to the conclusion that while heat packs, deep heat, and massage are useful in the immediate relief of symptoms, long-term effectiveness is still in question, and the use of TENS therapy has demonstrated no long term effectiveness at all. What the study did conclude is that unless the pain is the result of a deeper medical condition, like cancer or infection, exercise and patient education are the best tools out there in helping the patient in the long-term.

North Allegheny | Winter 2010 | incommunitymagazines.com 51


Bellevue Antique Store Goes On the Road for Franklin Park Historical Appraisal Presentation f you’ve ever been sucked into watching the Antiques Roadshow on PBS, but missed the chance to get your item evaluated when they were in Pittsburgh, two local antique dealers are going to give you a second chance. Joyce Kuruce, owner of Antiques and uniques of Bellevue, and Robert Lanza, a dealer with expertise in Depression-era glassware, bring their combined 60plus years of experience to the Franklin Park Municipal Building on November 7, at 1:30 p.m. for an Antiques Roadshow that will be open to the public. “What people are going to do is [bring] items in. We get the person who brought them in to talk about it, and then we go into a 5-8 minute appraisal on the item and give them an approximate value. If we don’t know anything about it, we’ll take down their name and number and get them the info after the show,” Lanza said.

I

52 724.942.0940 TO ADVERTISE

Kuruce said the couple provides the service because they care about antiques and want people to know what they have, so if they ever have to downsize or if they pass away, their heirlooms will live on with their family members. They’ve given talks for the Sewickley History Center and the Heinz History Center and everywhere in between. “We do churches, social groups, AARP. People call us all the time for talks,” Kuruce said. “This our fourth time doing this show, so

|

North Allegheny

they must like us. We answer questions, and give them info on current trends, markets, free advice, and free appraisals. We’re trying to get people to recycle their collectibles for family and friends rather than downsizing and putting things on the streets.” over the years, both Kuruce and Lanza have seen items that have surprised them with their age and uniqueness. “one lady had a Civil War quilt wrapped in an old wool blanket that had moths in it, so we told her how to preserve it properly,” Kuruce said. “We’ve seen some great old toys that were worth a few thousand dollars, plus some Civil War weapons and mementos – things that go back to the land grants for the North Hills area. Some have been very impressive – especially in Franklin Park, where the families owned hundreds of acres at one time. They were settlers, and over the years the land is now what it is.” Debby Rabold, Franklin Park Historian, said she’s been having these types of programs for the past two years, twice each year. “This is the first year that it’s just being held in the fall,” she said. “There’s no Steelers game that day, so we’re good as far as that goes.” Rabold said the talk is listed as “Antiques and Dessert,” and those interested in attending need to register with the Franklin Park History office because it’s limited to only 50 people. The price of admission is a dessert tray. To register, call 412.364.4115, Ext. 309. The event will be at the Franklin Park Borough Building, 2344 West Ingomar Road, 15237. No children under the age of 12 will be permitted at the event. For more information about Antiques & uniques of Bellevue, call 412.761.1288 or go to www.antiquesofbellevue.com.


Community Magazines

-Advertise Your Business HereCall 724.942.0940 sales@incommunitymagazines.com

Barktoberfest og lovers and their furry friends had a blast at Barktoberfest! Held at the North Park Boathouse, pets participated in games like Find the Biscuit in the Haystack, Attack the Quack, Simon Says, Musical Chairs. Prizes were awarded for talent, costumes, and the sloppiest kisser. There were trainers and vets on hand to answer questions. vaccines, toenail trims, ear cleanings and baths were offered. And, for the humans, face painting, crafts, and yummy lunch offerings!

D

This event supported the American Animal Hospital Association Helping Animals Fund, which cares for abandoned animals that are brought into vet hospitals by good Samaritans and for pets of owners who cannot afford care. North Allegheny | Winter 2010 | incommunitymagazines.com 53


BUSINESS

DIRECTORY

EDWARD W. McCARTHY, D.M.D. Specialist in Prosthodontics Implants • Dentures • Crown and Bridge Cosmetic Dentistry

405 Arcadia Court 9370 McKnight Road Pittsburgh, PA 15237-5948

Telephone: 412.367.8877 Fax: 412.369.9343 E-mail: EWMC206@aol.com

Ironmen JV Football Team Goes 7 – 1 in Second Season, Makes Playoffs

he North Pittsburgh Catholic Ironmen Jv football team has become the top seed in the North Section of the Pittsburgh Diocesan League after compiling a 7 – 1 record and going undefeated in the section. The Jv team is comprised of 25 boys from five northern area Catholic schools: St. Alexis (Wexford), St. Alphonsus (Wexford), St. Gregory (Zelienople), St. Kilian (Cranberry Township), and Providence Heights Alpha (Allison Park). Established in 2009 by a group of active parents in the northern area suburbs with the sponsorship of Father Charles Bober at St. Kilian School in Cranberry Township, the team has found incredible success in only their second season. The Ironmen program fielded teams from 3rd - 8th grade with a total of 69 football players and 24 cheerleaders participating in the program. For more information on the Ironmen program go to www.npcironmen.com.

T

54 724.942.0940 TO ADVERTISE

|

North Allegheny


JDRF Kids Walk he JDRF Kids Walk program presented by Panera Bread is a great way to educate students on type 1 diabetes. The goals of the program are to teach students about diabetes and raise money for type 1 research. Each school receives 10% of what is raised to be used as the school chooses. our partner Panera Bread will provide the students with incentive prizes! Panera Bread will provide mini bagels for all of the students on walk day. The top student fundraiser in the school will receive a $50 Panera Bread gift card and the top overall student fundraiser will win the grand prize- an all expense paid vacation for 4 to Jamaica! Students can also participate in our poster contest and draw their interpretation of A World Without Diabetes. The winner as determined by the school will receive a $50 Panera Bread gift card and will be entered into the grand prize drawing to win a $500 uS Savings Bond. JDRF’s mission is to find a cure for diabetes and its complications through the support of research. The organization was founded in 1970 and is the world’s largest charitable funder of type 1 diabetes research. Contact the Western Pennsylvania Chapter to schedule your Kids Walk today! Call 412.471.1414 x7

T

North Allegheny | Winter 2010 | incommunitymagazines.com 55


a56 724.942.0940 TO ADVERTISE

|

North Allegheny



PRSRT STD US POSTAGE PAID PITTSBURGH, PA PERMIT NO. 887

603 East McMurray Road McMurray I PA I 15317 724.942.0940 www.incommunitymagazines.com

| IN BALDWIN-WHITEHALL | | IN BETHEL PARK | | IN CANON-MAC | | IN CHARTIERS VALLEY | | IN FOX CHAPEL AREA | | IN HAMPTON | | IN KEYSTONE OAKS | | IN MARS AREA | | IN McKEESPORT AREA | | IN MERCER COUNTY | | IN MONROEVILLE |

Our Family of Magazines is Growing!

| IN MONTOUR | | IN MOON TOWNSHIP | | IN MT. LEBANON | | IN MURRYSVILLE | |

ATTENTION BUSINESS OWNERS Our community magazines partner with over 20 School Districts and Townships.

NORTH ALLEGHENY |

| IN NORWIN | | IN PENN HILLS |

We direct mail to over 500,000 households including these new fall 2010 additions:

| IN PETERS TOWNSHIP | | IN PINE-RICHLAND | | IN PLUM | | IN ROSS TOWNSHIP | | IN SENECA VALLEY | | IN SEWICKLEY | | IN SHALER | | IN SOUTH FAYETTE | | IN UPPER ST. CLAIR | | IN WEST JEFFERSON HILLS | | IN WEST MIFFLIN | | IN WOODLAND HILLS |

TO ADVERTISE Call 724.942.0940 sales@incommunitymagazines.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.