SOCR - MR 2024

Page 1


AS OF NOVEMBER 4, 2024

SOUTH CREEK RANCH

LISTING TIMELINE / MARKETING SUMMARY

• Photo / Video Shoot: October 18-20, 2022

• Listing Begins: March 24, 2023

• Private Off-Market Marketing Campaign – Digital Book / email letters

• Public Launch – IG email blast campaign 32k subs: December 19, 2023

• Dallas Morning News – Steve Brown article: December 19, 2023

• WFAA Channel 8 News - Ryan Osborne article: December 21, 2023

• Marketing Campaign continues with print, digital, social campaigns

• CALL FOR OFFERS CAMPAIGN: MAY 15 – JUNE 28, 2024

• Press Release Launch for Call For Offers Campaign: May 15, 2024

• Email Campaign Launch – Call For Offers: May 16, 2024

• Dallas Morning News – Anna Butler article: May 16, 2024

• July 15th - First Round Offers Review

• July 31st - TKH Offer Accepted

• September 4th - TKH Offer Terminated

• September / October 2nd BOM - CFO Process

• November 5 - 2nd Round Review Offers

Publications - marketing and media - print and digital:

Austin American Statesman - print and digital

CoStar News - media story

Covey Rise - dedicated email

Dallas Business Journal - media story

DCEO - dedicated email

Dallas Morning News - media story

Fort Worth Magazine - print and digital

Fort Worth Inc. - print and digital

Jcloud - broker database email campaigns

LAND Magazine - print

LAND - digital

LAND.com - diamond ad campaign

PaperCity Dallas - digital

PaperCity Fort Worth - digital

San Antonio Express News

Texas Monthly - digital

Wall Street Journal - print

Zipyourflyer.com - digital

Icon Global:

Press Release

Email Campaigns

Social Media

Video

Print & Digital Book

Digital Targeting / Marketing

Vimeo - video stats

All Time

Vimeo - video stats

May 1 - November 4, 2024

Web - stats

All Time - 66,888 webpage views / events

Digital Book - stats

All Time - 19,230 views

Uechtritz, a longtime ranch broker, is known for having sold the 535,000-acre W T Waggoner Ranch, the largest ranch under one fence in the United States, to billionaire Stan Kroenke in a $725 million deal in 2017. 6/5/24,

Sprawling Texas Ranch With Downtown Dallas Views Closer to Trading Hands

Icon Global Issues Bid Deadline to Potential Buyers on Nearly 5,400-Acre Ranch

A sprawling Texas ranch that was once the home of the late W. Ray Wallace, who ser ved for 41 years as CEO of Trinity Industries, the largest rail car maker in the United States, could sell to a new buyer, with a land brokerage �rm marketing the property and bids due at the end of next month

The nearly 5,400-acre South Creek Ranch is located within a roughly 20-minute drive to Uptown Dallas and is being marketed on behalf of a family trust by Dallas-based Icon Global The ranch is likely the last "valuable large piece of investment land" in the Dallas-Fort Worth region, said Bernard Uechtritz, founder and owner of Icon Global.

South Creek Ranch,

SOUTH CREEK RANCH

6/11/24, 12:12 PM

SOUTH CREEK RANCH

Subject: Subject: ✎TEST: An Iconic Dallas Ranch

Date: Date: Tuesday, June 11, 2024 at 10:12:02 AM Central Daylight Time

From: From: Covey Rise Magazine

To: To: Jack Cornell

COVEY DISPATCH TUESDAY JUNE 11, 2024

SPONSORED EDITION: ICON GLOBAL

An Iconic Dallas Ranch up for Bidding

High-end Real Estate Brokerage Icon Global is nearing the end of a bid submission campaign in which they are calling for offers for the almost 5,400acre South Creek Ranch in North Central Texas. Spanning Dallas and Ellis County, the property is located approximately 20 minutes from Downtown Dallas, 30 minutes from Dallas Love Field, 45 minutes from the DFW

Call for offers - South Creek Ranch

Prime real estate investment - Path of Progress

20 Min - Dallas - Off I-45

This stunning ranch sits squarely south of Dallas and is barely a twenty-five minute drive from the Dallas financial and arts districts. Looking north from any of the many hilltops and ridges of the ranch, one can clearly see the back drop of the iconic buildings and lights of the magnificent Dallas skyline.

For many years, the ranch has been operated as a true working cattle ranch. It also served as a retreat for occasional, political, social, and corporate entertainment. Mostly, it has been the beloved home and private ranch estate of a well-known Dallas industrial pioneer.

All Offers Due on or Before June 28

The 5,400 acres at South Creek Ranch includes a 23,000-square-foot main house, in addition to a partially developed home community

MARKET UPDATE

SOUTH CREEK RANCH

DALLAS & ELLIS COUNTY

NOTICE OF EXPRESSED INTEREST RECEIVED

CONFIRMATION OF BID SUBMISSION DEADLINE REMAINS

CLOSE OF BUSINESS FRIDAY JUNE 28 AT 5PM INQUIRE

SOUTH CREEK RANCH

CALL FOR OFFERS MAY 15 JUNE 28 ALL BIDS DUE ON OR BEFORE JUNE 28 — scheduled tours by pre-qualified request DOWNLOAD PRESS RELEASE

5,400± ACRE RANCH & PRIME REAL ESTATE INVESTMENT DALLAS & ELLIS COUNTY

20 MIN SOUTH OF UPTOWN DALLAS I-45 - FERRIS

South Creek Ranch

5,400± Acres in Dallas & Ellis Counties, Texas

Presented By ICON GLOBAL

45 minutes from DFW International Airport

Beautiful scenery for miles around

Potential for residential, commercial or Industrial

DALLAS

CALL FOR OFFERS - SOUTH CREEK RANCH PRIME REAL ESTATE INVESTMENT – PATH OF PROGRESS 20 MIN – DALLAS – OFF I-45 ALL BIDS DUE ON OR BEFORE JUNE 28

scheduled tours by pre-qualified request

5,400± ACRE RANCH & PRIME REAL ESTATE INVESTMENT DALLAS & ELLIS COUNTY

20 MIN SOUTH OF UPTOWN DALLAS

SOUTH CREEK RANCH

SOUTH CREEK RANCH

5,400± ACRE RANCH & PRIME REAL ESTATE INVESTMENT DALLAS & ELLIS COUNTY 20 MIN SOUTH OF UPTOWN DALLAS I-45 - FERRIS THURSDAY MAY 16

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