Brand Standards Icon Group
Across Australia, New Zealand and Asia we’re dedicated to delivering the best care possible to as many people as possible, as close to home as possible. The Group brings together all aspects of care from day oncology to radiation oncology, chemotherapy compounding and pharmacy for the benefit of patients.
Contents Who is Icon Group? ......................................... 4 Icon Group brands . . ......................................... 5 Our vision .......................................................... 6 The Icon global footprint ............................... 7 Creating consistency . . .................................... 8 Corporate colours. . ...................................................9 Colour breakdowns. . .................................................9 The elements.......................................................... 10 Signage and branding. . ..........................................11 Uniforms. . ................................................................ 12 Collateral and stationery. . .................................... 13 Digital. . ..................................................................... 14 Corporate Language. . ............................................ 16 Typography..............................................................17
Icon Group .. ..................................................... 20 Australia and New Zealand - Cancer Division .23 Icon Cancer Centre - Australia.. .......................... 25 Bowen Icon Cancer Centre. . ................................. 27
Asia . . ................................................................. 29 Icon Cancer Centre - Singapore......................... 31 Icon Haematology. . ................................................ 33 Icon Health Screening.......................................... 35 Icon Cancer Centre - China.. ................................ 37 Icon Cancer Centre - Hong Kong........................ 39 Icon Specialist Centre . . ......................................... 41 Pharmacy and Compounding .......................... 43 Epic Pharmacy.. ...................................................... 44 Slade Health.. .......................................................... 46 Slade Pharmacy..................................................... 48 Slade Pharmacy..................................................... 50 Additional brands . . ........................................... 54 Icon Cancer Foundation....................................... 55
Who is Icon Group? Icon Group is Australia’s largest dedicated cancer care provider and has expanded globally into Singapore, Mainland China, Hong Kong and New Zealand. The Group is built on a strong but simple vision – to deliver the best cancer care possible, to as many people as possible, as close to home as possible. We bring together medical oncology, haematology, radiation oncology, chemotherapy compounding and hospital pharmacy to deliver a true end-to-end cancer care offering. The Group was only established in 2015, however the businesses that form the Group have been pillars of the Australian and Singaporean healthcare community for decades. Cancer Services Icon Group operates 30 cancer centres across Australia, one in New Zealand, six in Singapore, two in Hong Kong and four in Mainland China, with another set to open by mid-2021. These state-of-the-art cancer centres deliver a mix of radiation therapy, chemotherapy, immunotherapy, targeted therapies and treatment for blood disorders, or a combination of all. Icon has a far reaching global network of over 250 doctors and 2800 team members. These experienced teams work across metropolitan, outer-metropolitan and regional communities, alongside outreach clinics in Australia and across the ASEAN region to deliver exceptional care to more people, where and when they need it. Icon also has a management agreement with Vinmec International Hospital to provide management and governance input to the oncology centre at Vinmc International Hospital in Ho Chi Minh City, Vietnam. Chemotherapy Compounding Services Icon’s chemotherapy compounding services are delivered by Slade Health – a 50 year strong pharmacy industry provider founded on a commitment to patient care, quality, innovation and integrity. Today, it is one of Australia’s largest chemotherapy compounders delivering over one million infusions annually. The business currently holds contracts with two Australian state governments for the supply of chemotherapy products throughout their state health services, in addition to holding partial supply contracts with governments of other Australia states, and continues to seek new opportunities to expand services.. Beyond our stand alone centres, Icon has a proud history of successful public-private partnerships [PPPs] across cancer and compounding services, working with governments to ensure more people have access to the best care possible. Pharmacy Services As part of Icon’s integrated approach to cancer care, the Group provides a complete suite of pharmacy management services to support the operations of Epic and Slade Pharmacy. Managing a national network of 68 pharmacies, Icon achieves economies of scale across a range of services with strong pharmaceutical supplier agreements globally. The pharmacy division are an integral part of Icon’s ability to deliver seamless cancer care across our international network. Research Icon operates Australia’s largest private cancer clinical trials program with a growing reach across the Icon global network. With research a relatively uncommon practice in a private healthcare setting, Icon is extremely proud of the depth and experience within our dedicated research arm that has been operating for over 25 years. We provide patients and clinicians with access to national and international trials across Phase I - IV haematology, medical oncology and radiation oncology, including trials sponsored by the pharmaceutical industry, along with collaborative studies undertaken in partnership with various universities and industry groups, as well as unique investigator initiated trials. With a strong focus on innovation and investment in technology based solutions, as well as partnerships with peak international bodies such as the Union for International Cancer Control (UICC), Icon is proudly at the forefront of making a lasting difference and reducing the global cancer burden.
Icon Group brands
These guidelines have been compiled to support Icon Group team members and external stakeholders who are applying Icon Group and/or one of the Group’s brands. The guidelines should be used to lead design and ensure that the integrity of the brand is maintained as a strong and cohesive visual package.
The Group was established in 2015, however the businesses that form the Group have been pillars of the Australia, Singapore and Hong Kong healthcare community for decades. We bring together all the core aspects of cancer treatment – chemotherapy compounding, medical oncology, radiation oncology, haematology and pharmacy to ensure a comprehensive approach to patient care. Making up Icon Group are the following brands which will feature in this guide: • • • • • • • • • • • •
Icon Cancer Centre - Australia Bowen Icon Cancer Centre Icon Cancer Centre - Singapore Icon Haematology Icon Health Screening Icon Cancer Centre - China Icon Cancer Centre - Hong Kong Icon Specialist Centre Epic Pharmacy Slade Health Slade Pharmacy Icon Cancer Foundation
專科中心
Lorem ipsum
Our vision
To deliver the best care possible to as many people as possible, as close to home as possible.
The Icon global footprint
To make a lasting difference we are expanding our global footprint.
Icon Group now has sites across Australia, New Zealand, Singapore, Hong Kong and Mainland China, with outreach and managment services in Vietnam.
Existing centres Under construction or announced Clinic locations hosted by Icon doctors Clinic locations hosted by Icon doctors
Creating consistency
Together, Icon are meeting the needs of more patients and making an important difference for families and communities across the globe.
To maintain consistency and unity across multiple brands and divisions, Icon Group uses three key factors across all branding; colour, design elements and typography. This covers all internal and external documents, signage, site fit-outs, uniforms, vehicles and digital platforms. These overarching elements create a strong and coherent look and feel encompassing the breadth of the Icon brand.
Corporate Colours
A corporate colour system preserves the integrity of a brand through the consistent use of colour across a range of applications. Displayed below are the Pantone (for offset printing on coated or uncoated stocks), CMYK (for conventional four-colour printing) and RGB (digital screen) values of the Icon Group corporate colour palette.
Pantone 123
Pantone 340
Pantone 2612
Pantone 2935
Pantone 423
Colour Breakdowns
Pantone 2935 C100 M52 Y0 K0 R0 G91 B187 Web Safe 005BBB Blue
Pantone 340 C100 M12 Y72 K2 R0 G150 B97 Web Safe 009661 Green
Pantone 2612 C61 M88 Y0 K0 R128 G57 B140 Web Safe 80398C Purple
Navy
This colour is for internal use only
Yellow
Pantone 423 C21 M14 Y14 K38 R142 G144 B143 Web Safe 8E908F Grey
Pantone 541 C100 M52 Y0 K50 R0 G63 B112 Web Safe 003f70
Pantone 123 C0 M27 Y100 K0 R253 G185 B19 Web Safe FDB913
Pantone 657 C10 M5 Y0 K0 R224 G231 B245 Web Safe E0E7F5 Lt Blue
For Icon Health Screening only
The Elements
The elements used across Icon Group help to create a strong brand identity for each brand, while forming a cohesive and recognisable aesthetic. They are used in branding and design across all facets of the business reinforcing brand through design.
Elements
These elements are designed for each specific Icon Group brand.
Icon Group brands
• • •
Icon Group Icon Cancer Centre - Australia Bowen Icon Cancer Centre
• • • • •
Icon Cancer Centre - China Icon Cancer Centre - Hong Kong Icon Cancer Centre - Singapore Icon Health Screening Icon Specialist Centre
•
Epic Pharmacy
• •
Slade Health Slade Pharmacy
•
Slade Pharmacy
Signage and Centre branding
Icon signage and physical branding are characterised by bold colours and natural imagery. The circle graphic from the middle of the logo us used extensively as wall graphics, with different combinations of green, blue and purple walls. The colours are standardly used to identify different areas of a centre - e.g. purple is used in the bunker. Local nature photography on acrylic panels is used to bring balance and warmth to the centre.
Uniforms
Icon uses a custom designed fabric for it’s uniforms across the global network. Designed specially for Icon by an internationally recognised, Brisbane-based designer, the uniforms are tailored to suit healthcare professionals.
Carrie-Ann Pharmacy Manager Oncology
MANAGER
Collateral and Stationery
Branding across stationery and collateral are consistent across our various brands and divisions. The format and style remains the same, and all items can clearly be identified as belonging to Icon Group.
Digital
Icon Group’s digital footprint reflects a well-established international presence and uses overarching elements and consistent language and frameworks to protect and champion the Icon look and feel. Diversity of each market is also carefully considered to bring together a respectful blend of the cultures Icon encompasses providing a welcoming global brand.
Websites Each of the Group’s websites are built on the same framework, theme and design, creating a universal and strong identifiable brand recognition whilst reflecting and respecting the unique and culturally diverse markets.
Digital
Social Media Reflecting the company’s global reach Icon’s network has a strong social media presence across appropriate platforms dependent on each of the businesses’ needs and target audiences. Each social media platform is individually cultivated for key stakeholders while effectively aligning and enhancing the Icon Group overarching voice and mission.
Corporate language
Consistency across our language protects our brand and delivers a universal voice reflective of our mission. Included below is a quick reference guide to Icon Group’s language. •
Icon is written Title case
•
Adheres to Collins Australian Dictionary standards
•
Typesetting: Left align text, one space between sentences
•
Uses current health literacy guidelines suitable to each local market
Use of Icon Group Icon Group applies when a communication or document encompasses the whole breadth of the business. Icon Group is often used to represent the business to industry, corporates, media and partners and other key stakeholders. Divisional brands are referred to in day to day operations pertinent to each of the businesses that make up Icon Group.
Typography The font used for the Icon logo is based on the Magistral Typeface in lowercase, which has then been customised. For our China logo we use Adobe 黑体 Std R, and for Hong Kong 小塚ゴシック Pr6N R.
Customised Magistral Regular
China:
Hong Kong:
Lorem ipsum
ITC Avant Garde Gothic - Demi
Adobe 黑体 Std R
小塚ゴシック Pr6N R
Professionally designed stationery, collateral and marketing material are to use the following typography families, as required by country or language: • English - Geogrotesque Font Family • Simplified Chinese - Noto Sans SJK SC Family or SimSun • Traditional Chinese - Noto Sans SJK TC or SimSun • Bahasa Indonesia - Geogrotesque Font Family • Vietnamese - Calibri Font Family The Magistral Font can be used for signage. For documents produced in-house • English - Calibri Font Family • Simplified Chinese - SimSun • Traditional Chinese - SimSun • Bahasa Indonesia - Calibri Font Family • Vietnamese - Calibri Font Family
Logo typography families
Magistral Regular
Adobe 黑体 Std R
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Itc Avant Garde Gothic - Demi
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
小塚ゴシック Pr6N R
Design typography families The Geogrotesque Font Family is to be used on all Icon Group marketing material. The Magistral Font can be used for signage. Typesetting: • Letter spacing 40
English and Bahasa
Simplified Chinese
Geogrotesque regular
Noto Sans SJK SC DemiLight
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV WXYZ 0123456789 Geogrotesque medium
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Geogrotesque semi-bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Geogrotesque bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Vietnamese
Calibri - Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Calibri - Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
在澳大利亚、新西兰和亚洲，我们竭力为 尽可能多的患者，在尽可能离家近的地 方，提供尽可能最好的医疗服务。 一二三四五六七八九 Noto Sans SJK SC Medium
在澳大利亚、新西兰和亚洲，我们竭力为 尽可能多的患者，在尽可能离家近的地 方，提供尽可能最好的医疗服务。 一二三四五六七八九 Noto Sans SJK SC Black
在澳大利亚、新西兰和亚洲，我们竭力为 尽可能多的患者，在尽可能离家近的地 方，提供尽可能最好的医疗服务。 一二三四五六七八九 Traditional Chinese Noto Sans SJK TC DemiLight
集團本著簡單而明確的理念，積極開拓 市場，竭盡所能為更多有需要人士提供 優質的癌症治療及護理服務。 一二三四五六七八九 Noto Sans SJK TC Medium
集團本著簡單而明確的理念，積極開拓 市場，竭盡所能為更多有需要人士提供 優質的癌症治療及護理服務。 一二三四五六七八九 Noto Sans SJK TC Black
集團本著簡單而明確的理念，積極開拓 市場，竭盡所能為更多有需要人士提供 優質的癌症治療及護理服務。 一二三四五六七八九
In-house typography families If Geogrotesque Font Family is not available for documents produced in-house, please use Calibri. Typesetting: • Text size 11 • Heading size 16 • Line spacing 1.5 English, Vietnamese and Bahasa
Simplified Chinese
Calibri - Regular
SimSun Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
在澳大利亚、新西兰和亚洲，我们竭力 为尽可能多的患者，在尽可能离家近的 地方，提供尽可能最好的医疗服务。 一二三四五六七八九
Calibri - Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Traditional Chinese
SimSun Regular
集團本著簡單而明確的理念，積極開 拓市場，竭盡所能為更多有需要人士 提供優質的癌症治療及護理服務。 一二三四五六七八九
Icon Group
Logo
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo unit
X
X Never condense the logo unit
X Never use any other colour variations for the logo unit other than those in this guide
X
The Element
The Icon Group element is the circle graphic from the middle of the logo. This is used across all branding and design. The element is used to add colour and reinforce the brand through design. A thinner version of this element is also used to add more variation or for instances where the regular circle element is too wide.
Australia and New Zealand - Cancer Division
The Element
The Icon element is the circle graphic from the middle of the logo. This is used across branding and design in the cancer divisions of Australia and New Zealand. The element is used to add colour and reinforce the brand through design. A thinner version of this element is also used to add more variation or for instances where the regular circle element is too wide.
Icon Cancer Centre - Australia
Logo
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo unit
X
X Never condense the logo unit
X Never use any other colour variations for the logo unit other than those in this guide
X
Bowen Icon Cancer Centre
Logo
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo unit
X Never condense the logo unit
X Never use any other colour variations for the logo unit other than those in this guide
X
Asia
The Element
The use of the unending ‘O’ throughout Icon Group’s Asia network represents and pays homage to Chinese culture, reflecting fulfilment, good fortune and unity. It respectfully signifies a unique blend of Australian and Asian culture as we continue to grow in the region and deliver the best possible care.
Icon Cancer Centre - Singapore
Logo
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo unit
X Never condense the logo unit
X X Never use any other colour variations for the logo unit other than those in this guide
X
Icon Haematology
Logo
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo unit
X Never condense the logo unit
X X Never use any other colour variations for the logo unit other than those in this guide
X
Icon Health Screening
Logo
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo unit
X Never condense the logo unit
X X Never use any other colour variations for the logo unit other than those in this guide
X
Icon Cancer Centre - China
Logo
Lorem ipsum
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo
Lorem ipsum
X Never condense the logo unit Lorem ipsum
Lorem ipsum
X Never use any other colour variations for the logo unit other than those in this guide
X
X
Icon Cancer Centre - Hong Kong
Logo
Icon 專科中心 ^ 結直腸外科
Icon Cancer Centre Logo
Icon Specialist Centre Logo
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo unit
X Icon 專科中心 ^ 結直腸外科
Never condense the logo unit
X X
X
科中心 ^ 結直腸外科
Icon 專科中心 ^ 結直腸外科
Never use any other colour variations for the logo unit other than those in this guide
Icon Specialist Centre
Logo
專科中心
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
X
Never stretch the logo unit
專科中心
Never condense the logo unit
專科中心
X 專科中心
Never use any other colour variations for the logo unit other than those in this guide
X 專科中心
X
Pharmacy and Compounding
Epic Pharmacy
Logo
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline of epic to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo unit
X Never condense the logo unit
X X Never use any other colour variations for the logo unit other than those in this guide
X
Slade Health
Logo
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo unit
X Never condense the logo unit
X
Never use any other colour variations for the logo unit other than those in this guide.
X
X
Slade Pharmacy
Slade Pharmacy is part of Icon Group Pharmacy services. This ‘iconised’ Slade Pharmacy logo is applied where a Slade Pharmacy is under Icon Group ownership. For Slade corporate branding, the ‘iconised’ Slade Pharmacy logo is used in conjunction (where required) with the Slade Health brand.
Logo
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo unit
X Never condense the logo unit
X
Never use any other colour variations for the logo unit other than those in this guide.
X
X
Slade Pharmacy
This traditional Slade Pharmacy logo is used for hospital and community pharmacies across the Slade business respecting the long-term family history of the Slade brand.
Logo
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo unit
X
X
Never condense the logo unit
X Never use any other colour variations for the logo unit other than those in this guide
X
Corporate Colours
A corporate colour system preserves the integrity of a brand through the consistent use of colour across a range of applications. Displayed below are the Pantone (for offset printing on coated or uncoated stocks), CMYK (for conventional fourcolour printing) and RGB (digital screen) values of the Slade Pharmacy corporate colour palette.
PMS 7462
COOL GREY 6
Colour Breakdowns
PMS 7462 C100 M55 Y30 K0 R0 G90 B139 Web Safe 005BBB Blue
PMS 144 C0 M52 Y100 K0 R233 G131 B0 Web Safe D58228 Orange
PMS 108 C0 M6 Y95 K0 R252 G217 B0 Web Safe F8DE37 Yellow
Lt Orange
COOL GREY 6 C18 M11 Y8 K23 R173 G175 B175 Web Safe 9A9DA4 Grey
PMS 142 C0 M25 Y76 K0 R239 G189 B71 Web Safe E8B439
Typography
Slade Pharmacy uses the Omnes typeface family. Four type weights provide the flexibility to differentiate between information hierarchies: headings, sub headings and body copy. For documents produced in-house, if the Omnes Font Family is not available, please use Calibri. In-house typography family
Design typography family
Calibri - Regular
Omnes regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Calibri - Bold
Omnes medium
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Omnes semi-bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Omnes bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
The Element
The Slade element is the circle graphic from the left of the logo. This is used in branding and design, including stationery and signage. The element is used to add colour and reinforce the brand through design.
Additional brands
Icon Cancer Foundation
Icon Cancer Foundation was founded in 1990 as the HOCA Research Centre. Icon Cancer Foundation operates as a separate not-for-profit health promoting charity and is dedicated to improving patient access to medication and treatments through the promotion of clinical trials.
Logo
Logo Variations
Black only
White reverse
Minimum Spacing & Size
Incorrect Usage
The minimum clear spacing required is defined by the measurement ‘X’ (equal to the height from the baseline to the bottom of the suporting graphic). Suggested minimum size is 33mm wide total.
Never stretch the logo unit
X
X Never condense the logo unit
X Never use any other colour variations for the logo unit other than those in this guide
X