PCR_September_2011

HAS 3D MISSED ITS CHANCE? We ask the industry how the divisive sector is doing. p13

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COMMENT

Issue 96 September 2011 Incorporating

PCR CONTACTS Editor

Andrew Wooden @andrewwooden82 andrew.wooden@intentmedia.co.uk Associate Editor

Helen French @helenfrench helen.french@intentmedia.co.uk Technology Editor

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“HP is ‘considering’ getting rid of its PC division in the most public way possible, and that’s bound to send out signals.”

POWER SHIFTS WHEN HP announced it was pulling out of the smartphone and tablet market, and was considering ditching its world-beating PC business, many in the tech industry were taken aback, to say the least.

Certainly we were surprised. We’d just conducted an interview with a senior HP UK exec about its ambitions and strengths in all three areas – including some bullish remarks about giving Apple’s iPad a run for its money.

The move has been compared to IBM’s exit from the PC market, and it’s a pertinent comparison. Both are giants in the industry – IBM a pioneer of the personal computer revolution, and HP is currently the biggest manufacturer.

It should be remembered HP is only ‘considering’ getting rid of its PC division. But it is doing so in the most public way possible, which is bound to send out signals.

Signals reminiscent of a story from the week before, tellingly from IBM. Mark Dean – who co-created the first PC – said they are “going the way of the vacuum tube, typewriter, vinyl records, CRT and incandescent light bulbs”. He apparently prefers tablets.

IBM’s business model is now arguably more in line with a firm like Microsoft’s, fervently fixated on the cloud. Many have speculated this is the way HP will go – software and services rooted in the online space.

Cloud demand will no doubt grow – God knows we’re told so often enough. But there’s no future projection I’ve seen that doesn’t involve some form of hardware, too.

The point is, we’re still going to need companies making desktops, laptops, tablets and smartphones, whatever happens. Personal computing hardware underpins all these flashy new services the giants seem increasingly concerned with, and unless things change fundamentally they always will.

Andrew Wooden, Editor andrew.wooden@intentmedia.co.uk

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September PCR 3

PCR Contents REGULARS

3D ANALYSIS

TABLET ANALYSIS

News ......................7 GfK ............................55 Opinion ................107 Out of Office ....120

13

We examine whether or not 3D has missed its chance.

At the launch of the iPad, Steve Jobs outlined the need for a new category of PC, exemplified by the iPad. Matt Grainger talks to some industry figures to find out if he was right.

BETTER BUSINESS

21

Some advice on how to recruit and retain the best staff.

OCZ COMPETITION 99

16 RETAIL FOCUS

ISSUE 96 SEPTEMBER 2011

Turn to this page for your chance to win an OCZ Vertex 3 solid-state hard drive.

FRONTLINE 36 | INDIE PROFILE 39 | MYSTERY SHOPPER 40

Hardware

Software Page 45

Gaming & Accessories Page 65

Consumer Electronics

Page 73

Page 85

79

87

Sponsored by

47

67

GRAPHICS CARDS

NUANCE INTERVIEW

RECOMMENDED

The graphics card is often seen as one of the defining features of a gaming PC. We take a look at this prominent and popular component category.

We talk to Neil Grant, sales director for the UK, South Africa and Benelux at Nuance about his company’s speech recognition software, Dragon Naturally Speaking, and the future of this growing market.

We preview the new Driver title and Warhammer 40,000: Space Marine.

GAMES NEWS

74

A round-up of the latest developments in gaming.

There is a huge variety of gaming peripherals out there catering to every style of play.

We examine this huge – and growing – market segment.

CONSOLES INDIE DEVELOPER 82 A chat with The Indie Stone, creators of Project Zomboid.

MARKETPLACE

GAMING PERIPHERALS

94

A round-up of the gaming consoles and handhelds on the market today.

MP NEWS 100 | PCR RECOMMENDED 110

CALL TODAY FOR LAST CHANCE PRICING! For more information contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk “Made for iPod,”Made for iPhone,”and “Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safetly and regulatory standards. Please note that the use of this accessory with iPod, iPhone, or iPad may affect wireless performance.

NEWS

Retail counts riot costs Electrical retailers uneasy and unsure about carrying high value stock O BRC claims police don’t regard retail crime as high priority O Riots could be ‘last straw’ for many independent dealers

By Andrew Wooden

AS ENGLAND reels from the riots that swept its cities last month, the PC and electrical retail sector in particular has had a stark warning over the risks associated with its business model – and there are fears the violence has proven the final straw for many struggling High Street dealers.

While the looting and general violence affected all types of businesses, expensive laptops, mobile phones, and other electrical products were particularly sought by looters.

Entertainment and electrical retailer HMV had a number of stores raided, but cautioned that greater security measures could cause further harm: “One alternative is to consider installing ‘solid’ shutters, but, aside from the cost, these would not enable customers to see window displays when stores are shut – and certainly wouldn’t add to the appeal of high streets around the country.”

www.pcr-online.biz

Independents often have customers’ laptops in for repair as well as new stock.

Paul Grimshaw from Totally Techy in Uxbridge was told to close by his landlord during the height of the rioting, and had to move 45 computers off-site. “We don’t keep much in the way of stock, but it made us re-look at our policies with regards to customer laptops – replacing stock isn’t an issue, but getting bad publicity (although no fault of ours) would have been dire,” he said.

Brigantia, which represents hundreds of these types of businesses across the UK, spoke out on the effect this sort of violence has on smaller dealers. “This kind of social unrest needs to be nipped in the bud as the impact upon smaller businesses in the locality can be devastating,” said founder Iain Shaw.

“Even when suitably insured, the disruption to trading can become a costly affair. And with large amounts of high value stock such as laptops and tablets on display, PC and technology retailers are particularly at risk.”

“The latest riots may be the nail in the coffin for some independents that have been struggling to keep up with the big chains – the cost to recover from something like this could send a company under.”

Adam Harris, CompTIA

CompTIA’s Adam Harris commented: “A lot of retailers now feel uneasy and unsure about carrying stock.

The latest riots may be the nail in the coffin for some independents that have been struggling to keep up with the big chains anyway – the cost to recover from something like this could send a company under.”

The British Retail Consortium estimates the retail sector spends £210 million a year on crime prevention – but claims that the state does not do enough. “Sadly the priorities of the police and the justice systems don’t tend, or haven’t previously, to regard retail crime as a very high priority. It’s been a concern to us for some considerable time. We strongly feel that on previous occasions where shops have had their frontages smashed or have been invaded, those responsible have not been punished particularly. There needs to be appropriate punishment for those involved in order to deter future violent incidents of this nature.”

September PCR 7

NEWS

NewsBytes

SMARTPHONE PATENT WARS HEAT UP Smartphone giant HTC has fired yet off yet another patent action against Apple, alleging that Apple’s iPhone, iPad and Mac desktop lines infringe on patents relating to wi-fi.

The latest dispute, filed in the usual US District Court of Delaware and the ITC, involves patents including ‘wi-fi capability that allows users to wirelessly network multiple devices at home, at work, or in public’ and a patent on ‘processor communication technology that enables a seamless integration of a PDA and a cellular phone into a single device’.

Earlier the ITC ruled against HTC which raised the stakes of the dispute as the ITC has the capability to block imports of HTC devices for sale in the American market.

WINDOWS 8 TO OFFER NATIVE SUPPORT FOR USB 3.0 Microsoft’s upcoming Windows 8 will offer ‘robust’ native support for USB 3.0 according to a post on the new Building Windows 8 blog.

One of the important roles Windows plays as part of a broad ecosystem is developing support for new hardware,” said Microsoft’s Windows chief Steven Sinofsky.

“This is a pretty involved process and so for this post we wanted to take a look at supporting USB 3.0, something we know everyone is anxious to be using because of the improvements it brings.”

INTEL RECRUITS SCI-FI AUTHORS TO ‘FUTURE CAST’ Intel has recruited a number of science-fiction authors to craft short stories that imagine the future.

Intel’s ‘futurist’ Brian David Johnson said that ‘The Tomorrow Project’ was designed to engage in “ongoing discussions with superstars, science fiction authors and scientists to get their visions for the world that’s coming and the world they’d like to build.”

A collection of stories has been combined into an anthology featuring science-fiction authors Douglas Rushkoff, Ray Hammond, Scarlett Thomas and Markus Heitz.

8 PCR September

EPIC MAKES PC A PRIMARY TARGET Developer Epic Games revealed at Gamescom that it’s working on five game projects, a new games engine and has the PC firmly in its sights again.

Company president Mike Capps said the PC platform had become a renewed target for Epic, commenting: “The PC has for too long been a port-to platform.”

It’s likely that some of the five games in development will be digital only. Epic has recently created content for both Xbox Live Arcade and Apple iOS devices.

FREE WI-FI FOR LONDON PUBS BT is to team up with brewing giant Heineken to offer free wi-fi at nearly 100 London locals, with plans to extend the service to 200 across the UK by the end of next year.

Through the wi-fi connection customers will be able to access exclusive content at the Heineken Hub’ which will include content from online venture ‘i’, described as a sister magazine of The Independent.

Above: The HP TouchPad was rapidly abandoned following poor reviews and very slow sales

Tablets grow 1,300% MICROSOFT TO SNAP UP WEBOS DEVELOPERS Microsoft has stepped in to snap up developers cut adrift as HP axed WebOS hardware devices. Microsoft Windows Phone 7 chief Brandon Watson tweeted an invitation to ‘published’ WebOS developers: “We’ll give you what you need to be successful on Windows Phone, including free phones, dev tools, and training, etc.”

Watson said that he had fielded hundreds of emails from WebOS developers and also fired off a number of Twitter replies to would-be Windows Phone developers, highlighting ongoing Microsoft training events for the upcoming Mango update of Windows Phone and reiterating the offer of Windows Phone handsets to develop on.

TABLETS, such as the market-leading Apple iPad, now account for a fifth of all computing purchases, according to data from GfK. Tablet sales in June represented a 1,300 per cent year-on-year growth, and was the only category to record absolute growth. The analyst expects the tablet growth to continue throughout the year.

During Q2 netbook sales were the overall leading segment within the industry, claiming 57 per cent of sales.

Though this is down from 65 per cent the year before, the analyst cites this category as the main driver of growth within the whole industry.

“The conclusion for the quarter is that whilst webbooks (tablets)

are advancing, they did not provide incremental growth to the category within our panel market – only during June did this occur when notebook sales fell only 1 per cent on last year,” said Matt Gibbs, account director at GfK. “So whatever the growth within webbooks, notebooks clearly remain in the driving seat as far as computing devices go. As ‘Back To School’ looms, we’d all do well to remember this.”

www.pcr-online.biz

NEWS

Surprise in UK channel over shock HP retreat Distributors and retailers shaken by HP’s sudden abandonment of smartphone and tablet hardware market

By Helen French

FOLLOWING last month’s shock announcement that HP – the world’s biggest PC manufacturer – was withdrawing from the tablet and smartphone business, and is considering selling or spinning off its world leading computer business, UK industry figures have expressed confusion and surprise at the move.

Craig Hume from Utopia Computers told us: “It seems odd that after some recent poor product launches they would choose to pull out altogether.”

EntaTech’s Jon Atherton added: “As HP has a strong market share I find the timing strange.”

Andrew Ditchburn from Gigabyte

noted that it “seems a little premature to me in a world where companies like Foxconn can continue to produce and manufacture hardware at astonishingly low prices.”

In the tablet market, the firm appeared to have a genuine USP (owning both the OS and TouchPad hardware) compared to the raft of Android devices.

“With the current growth in the tablet market I am surprised to see HP pull out. This will only make things easier for the other tablet manufacturers to get their foothold into the market,” said KMS Component’s Steve Bland.

Westcoast’s Alex Tatham added: “HP’s immediate need is to clarify what they are doing with all those that have

“I don’t think it’s a coincidence that this apparently sudden change of heart has occurred in the same week that Google bought Motorola.”

Paul Evison, CCI Distribution

just bought tablets and WebOS devices through the channel.”

In the notoriously vicious smartphone market, however, HP was certainly an underdog, perhaps making its exit here more understandable in retrospect. The Google Motorola deal is seen as a key factor by many.

“I don’t think it’s a coincidence that this apparently sudden change of heart has occurred in the same week that Google bought Motorola,” said Paul Evison, marketing manager at CCI Distribution VIP’s Dave Stevenson added: “It’s quite surprising. However I think the market is ripe for upheaval especially following the Google-Motorola deal last week.”

Apple says no to appleexpo Vendor fires legal warning shot over the use of the brand name in association with forthcoming event

By Andrew Wooden

CONSUMER electronics giant Apple is putting legal pressure on the organisers of the appleexpo trade show, due to take place at Earl’s Court in May 2012.

The event is based on the Apple ecosystem, though the firm has made it clear it does not endorse it.

Organiser Indigo Media is expecting over 30,000 professional, business and consumer Apple users to attend over the three days. 150 exhibitors are also expected, selling all types of software, accessories and services for Macs, iPads, iPhones, and iPods.

Apple is now putting legal pressure on Indigo Media regarding the name of the event.

www.pcr-online.biz

“As soon as we announced this, we received a 30-page ‘you can’t call it that’ letter from Apple’s solicitors enclosing a long printout of many Apple’s registered trademarks in Europe, which naturally didn’t include the word appleexpo,” Robert Peckham, a

consultant for the show told PCR. The organisers have attempted to sell the benefits of the show to Apple both here and in the US, but so far have been given the cold shoulder.

“As we’re still nine months away from the show, we’re now hoping that

somebody in a position of management in Apple is monitoring our updates on Twitter, FaceBook and LinkedIn, and will eventually realise that we really are doing this show for the benefit of their users,” added Peckham.

“They are certainly a very suspicious company, Apple. Almost bordering on paranoid, they really do appear to think that everyone is out to capitalise on their brand for personal gain.”

The last major Apple Show in the UK – MacExpo – ran for over ten years.

It was last held at Olympia in 2007, the year that Apple spectacularly pulled out of exhibiting at the show. MacExpo became Creative Pro Expo for one last show the following year, but was then dissolved.

September PCR 9

NEWS

Retail Imaging Show looks to break into IT sector Organisers say it’s the ideal opportunity for struggling IT dealers to make additional margin

By Andrew Wooden

PHOTOGRAPHY equipment, software and accessory showcase The Retail Imaging Show is reaching out to PC and IT dealers for this year’s event, held Friday September 30th.

Organiser Park View Media is attempting to make the show more relevant to the IT sector, as well as its traditional base of camera retailers.

The sectors have been converging to some extent for years, with the consumerisation of higher end photo manipulation software, and a growing prosumer market.

10 PCR September

The show is in its seventh year, and its organisers argue this could represent a new avenue of expansion for PC dealers and retailers struggling to make

margin in IT hardware.

Simon Skinner, marketing director at Park View Media said “The imaging and PC markets have been getting

closer and closer together, and we believe there is a real opportunity for IT dealers to make some extra cash by diversifying into this market. Often the margins on these products will be high, and having the PCs and software already in stock as well could create great upselling and bundling opportunities. The show gives you a good idea of the breadth and type of products available.”

The event is held at the Grove country club and estate, and 80 brands are expected to be present on the day.

More information can be found at www.retailimagingshow.co.uk.

www.pcr-online.biz

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INDUSTRY OPINIONS 3D

Has 3D missed its chance?

After an initial burst of hugely high profile marketing and exposure, the major tech firms that have invested so much in the latest generation of 3D consumer technology seem to have gone a little quiet on the subject. Are all the TVs, laptops, and specialised equipment destined to be a niche category, unable to crack the mass market? Has the economic crisis scuppered its chances of attracting anyone but the rich? Ultimately, has the 3D industry been hurtling towards a dead end, or is it on track to deliver the revolution it promised?

Andrew Wooden asks a panel of experts exactly what state the sector is in… www.pcr-online.biz

Danielle Nagler, Head of HD and 3D, BBC

Paul Davies, Product Manager for Vision, Comet

“From our perspective, there’s a complicated message for the public about how to view 3D – the right TV, the right glasses to go with the TV, and then a dedicated channel space for the 3D broadcast – it’s not impossible but also not straightforward. What is not clear is how much appeal 3D content has for a mainstream consumer. One key difference I’m observing between HD and 3D is that with the former, every viewer/owner became an evangelist, showing HD off to their friends. With 3D, the reactions of early adopters are much more mixed.”

“The 3D market continues to see steady growth – and has seen vast growth year on year with sales increasing by 500 per cent for 3D TVs. The likes of Panasonic, Sony and LG have all run above-the-line campaigns promoting their 3D TVs over the past months, and Sky is currently running a TV advert showcasing its 3D channel.”

“The 3D market has seen vast growth year-on-year.”

>>>

Septmber PCR 13

INDUSTRY OPINIONS 3D

>>> “The mainstream are happy to buy current technology that is within their means rather than take the plunge to buy what’s perceived as a futuristic technology.”

Martin Kent, Hannspree

Phil Eisler, General Manager for 3D Vision, Nvidia

Martin Kent, Territory Manager for UK and Eire, Hannspree

Sarah Shields, Executive Director and UK and Ireland GM, Dell

Ewan Pinder, Head of Technology, HMV

“When you compare where the 3D market has got to in just two years, to where HDTV, DVDs and even colour TV were at similar stages of development, then the 3D market is well on the way to becoming a mainstream technology.

“Consumers are always wary of buying into new, expensive technologies, so consequently 3D is still very immature in the mainstream market, and initial sales have been lower than many expected. 3D technology was all the rage back in the eighties and proved a flop – I think that it will be more successful this time around, but prices need to come down, glasses-free 3D technology has to be standard and more 3D content delivered to tempt the mainstream consumer.

Consumers do not want to be left behind, so will be prompted to upgrade by new technology, but the mainstream are happy to buy ‘current’ technology that is within their means rather than take the plunge to buy what is still perceived as a futuristic technology.

So far I expect the return of investment on 3D campaigns has been a disappointment for the top industry players, but not entirely unexpected.”

“In my opinion, 3D is still quite niche.

Most hardcore gamers are still focused on speed and responsiveness and whilst 3D is ‘nice to have’ it is not a gaming essential. However, for some gamers, 3D is the best thing since sliced bread!

For the mainstream market, we have 3D options available, but there’s still a premium to be paid, which consumers don’t always seem to be able to justify.

The HD TV market was a no-brainer – the difference was obvious. For 3D TVs, the difference was there but I don’t think people want to sit at home watching telly, with glasses on. Now that technology is advancing, I think the 3D TV market will continue to grow but in my opinion, it’s still not where it needs to be.

Consumer disposable income is at its lowest since 1976 according to recent figures. Launching bleeding-edge technology during a downturn will always limit your market.”

“Whilst there may be some exceptions, in general terms it’s fair to say the case for 3D hasn’t entirely been made yet in the minds of the public. Partly it must come down to the fact that not enough people feel they’re getting sufficient benefits for their outlay. But obviously, it's also not the best time to launch any new consumer product given the prevailing economic climate.

“When you look at where the market has got in two years, 3D is well on the way to becoming a mainstream technology.”

I think it’s fair to say there was a ‘big bang’ at the launch of 3D so it may give the impression that firms are doing less now, but adoption rates are still increasing. More content is being produced and consumed and the likes of YouTube 3D are creating thriving communities.”

14 PCR September

“There are so many more consumer products around now vying for a slice of the pie.”

We really shouldn't underestimate the prevailing economic conditions – aside from the super-rich, disposable income is way down on on a few years ago, and, of course, there are so many more consumer products around now all vying for a slice of the pie.”

www.pcr-online.biz

ANALYSIS TABLETS AND NETBOOKS

“The problem is netbooks aren’t better at anything. They’re slow, they have low quality displays and they run clunky old PC software so they’re not better than a laptop at anything. But we have something that is...”

Steve Jobs, at the launch of the iPad

Was he right?

At the launch of the iPad, Steve Jobs defined the need for a new category of device to replace the netbook. However, despite a wave of Windows and Android-based rivals on the market many have failed to find traction.

Matt Grainger examines how this might have happened…

16 PCR September

www.pcr-online.biz

ANALYSIS TABLETS AND NETBOOKS

AT THE launch of the iPad early last year, Steve Jobs identified the need for a new category of device, one that addressed user demand for browsing, email, photos, videos, music, games and ebooks – all of which had been seen as tasks covered by netbooks.

Of course his solution for this was the iPad, which in terms of spec also wasn’t any better than a laptop, just more expensive. But the device boosted the tablet category in a way previously unseen.

Despite this, many remain unconvinced that the tablet sector holds much potential beyond the iPad. Acer’s founder Stan Shih was recently quoted as saying that the category is little more than a fad and HP recently ditched its WebOS-based SmartPad, following slow sales.

“There’s a lot of scepticism about tablets amongst our customers,” says Target Components’ marketing executive Scott Frankling. “People are undeniably getting more devices in to their homes, but I don’t think the tablet is replacing laptops. I think it’s an extra. It’s something you can take on the train, it’s very portable and user friendly, but there are severe limitations on what they’re capable of.”

At the retail end of things, however, Best Buy’s head of computing Rene Wright notes an existing consumer demand for tablet style devices.

“Customers are increasingly interested in devices that do everything they might want to and there are exciting developments in the smartphone and tablet markets that make this possible,” explains Wright.

“Our customers expect to be able to do more with their hardware than just type a Word document, send an email or surf the web, so they are looking for flexibility in the device they are purchasing – flexibility being something that tablets clearly offer.”

Interestingly she also highlights a difference between the various customer demographics: “Interest in tablets is much higher amongst younger age groups, most notably 16-24 year olds. Also, according to research, women are more likely to go for a tablet over men, who continue to have a strong interest in PC hardware.”

However, despite the fact that consumer demand exists, many of the Android and Windows tablets are

www.pcr-online.biz

Above, top to bottom: GfK’s business group director Carl West, Best Buy’s head of computing Rene Wright and Target Components’ marketing executive, Scott Frankling.

None of the main brands seem to be interested in the lowend of the tablet market, leaving it to unbranded devices like the e-pad (right).

failing to gain traction in the consumer market, despite in many cases, having better specs than the second-generation iPad. So what is selling?

“Spares for existing devices are growing exponentially,” says Frankling.

“Smartphones, laptops, desktops – a lot of what we’re seeing is because people don’t have the spare cash to just buy a new device – so they repair or upgrade.”

These observations are backed up by Best Buy’s own sales data, as Wright notes: “They are actually outperforming our expectations.”

The popularity of components and repair parts are clear indications that the consumer market is still feeling somewhat squeezed, a theory that is borne out by market data from GfK, which indicate that the webbook category (the analyst’s term for tablets) is beginning to cannibalise netbook sales, but only in specific areas.

“Webbooks are having an impact on netbooks, especially around the £200 mark,” observes GfK’s business group director Carl West. “However, higher spec and higher price netbooks are still outperforming webbooks. At those price points there are the clear benefits of the keyboard, higher performance and full operating systems.

“Elsewhere laptops and desktops, except for all-in-ones, are declining.

Consumer confidence is low and replacement cycles are being extended.”

All this paints a clear image of the

state of the market at this time – one where customers are opting to ‘make do and mend’.

Where the tablet is making a real impact is in the low-end consumption device category, formerly dominated by cheap, low-spec netbooks. The failure of some tablets can therefore be attributed to two things.

Firstly, in attempting to outperform Apple’s device, these ‘iPad killers’ also found themselves competing against high spec netbooks and lower-end laptops, both of which, as Carl West notes, offer clear benefits over their keyboard-less cousins.

Secondly there has been a failure to recognise that the real stomping ground for tablets needs to be the lowend. The current spate of iPad rivals is ultimately a battle for the top end of the tablet market. The low-end of the tablet market is a desert of unbranded and white label devices.

The challenge for vendors is not to beat the iPad but to create a low pricepoint device with an emphasis on pure consumption, functioning almost as a ‘window to the internet’.

So while Steve was right about the need for a new category, Apple was actually the first to fall in to the trap of trying to do too much.

It may be that we have to wait for Chrome OS before seeing a viable lowend tablet. As noted, the customer demand is certainly there…

NEWS ANALYSIS HP

What next for HP? After last month’s shock announcement that technology behemoth HP was pulling out of the tablet and smartphone market, and thinking about selling its PC division, Andrew Wooden takes a look at the seismic move and asks key industry figures what they think happened…

AS THE WORLD’S most dominant PC maker, the announcement that HP was considering pulling out of the market came as a shock to the industry, to say the least. Its total retreat from the tablet and smartphone battlefield raised further eyebrows. Though it wasn’t as big a player in those areas, it seemed to have a strong offering – especially combined with its proprietary OS. After recently buying Palm in order to facilitate its own push into these areas, its rivalry with the likes of Apple and HTC was, in the end, a very short affair.

“The announcement that HP was considering pulling out of the market came as a shock to the industry, to say the least.

Its total retreat from the tablet and smartphone battlefield raised further eyebrows.”

The move has obviously sparked a great deal of speculation, as such seismic market changes will. To clarify, here are the facts our HP contact explained to us when the news broke: Its phones and tablet business will discontinue as of its Q4 2011.

There has been no decision made as yet about what it is doing on software; it is currently looking into options of how to proceed with its proprietry mobile operating system WebOS. Regarding ithe Personal Systems Group (its PC business), HP is still deciding whether to spin it off or sell it – and one communication our contact saw says they may even just keep it. No decision will be made for 12-18 months on that front, and it will be business as usual until then.

18 PCR September

Steve Bland, Sales Director, KMS Components

Dave Stevinson, Sales Director, VIP Computers

Michael Breeze, Marketing Director, Interactive Ideas

With the current growth in the tablet market I’m surprised to see HP pull out.

This will only make things easier for the other tablet manufactures to get their foothold into the market. More and more companies we talk to understand they can operate their business using mobile devices such as tablets and opt out from buying netbooks and entry level laptops.

I don’t think this is a crazy move from HP but it is certainly surprising.

Margins are generally tight on PC hardware, particularly in the consumer sector, and are unlikely to increase significantly. HP has obviously undertaken a review of its business and taken a decision to focus on the opportunities presented in software and

All companies have to constantly take a look at their own business and decide where they can maximise profits.

With companies the size of HP and IBM, they could no doubt be very successful in any market they choose, but they have to look at the return from the PC/Tablet market versus the other markets they operate in.

“I think HP just realised that it was going to be a difficult challenge which wouldn’t offer the necessary return.”

“The PC market is seeing declining prices and margins, and in the tablet market it would require huge investment in product and marketing to compete with Apple.”

Jon Atherton, Commercial Vice President, EntaTech As HP has a strong market share I find the timing strange.

services, and this to me seems like a natural progression, especially with the ubiquitous uptake of cloud computing.

I think HP just realised that it was going to be a difficult challenge which wouldn’t offer the necessary return.

So yes, it’s quite surprising, but I think the market is ripe for upheaval, especially following the recent GoogleMotorola deal. And RIM’s BlackBerry software is potentially up for sale too.

It demonstrates how difficult it is for a company to control both hardware and the software.

Even companies of their size and employee numbers can risk spreading themselves too thin.

The PC market is seeing declining prices and margins, and in the tablet market it would require huge investment in product and marketing to compete with Apple.

Looking a HP, I’d say that can see more market opportunity to maximise profits in their other divisions.

www.pcr-online.biz

NEWS ANALYSIS HP

Craig Hume, Director, Utopia Computers

Phylip Morgan, Managing Director, Network Group

Paul Evison, Marketing Manager, CCI Distribution

Alex Tatham, Sales & Marketing Director, Westcoast

It really is quite hard to take in. Yes, the HP TouchPad seems to be a resounding failure and it’s coupled with the fact that they will probably be losing the ‘Beats by Dre’ licensing after its acquisition by HTC. This in turn means its ‘Envy’ brand of laptops could suffer a decline in sales.

While the Personal Systems Group contributes one-third of HPs total turnover, it would be interesting to know what profit this provides. Is it being held up by the enterprise software and services side?

It seems odd that after some recent poor product launches it would choose to pull out altogether. After all, what would have happened if Apple had given up after the ‘Pippin’ flop?

IBM may well have recently claimed that the PC is ‘dead’, and for some it may be. Personally, I can’t see a time in the foreseeable future when companies and end-users alike will be happy to relinquish all control of their hardware to the cloud.

The PC as we know it is dead – in fact the ‘personal computer’ has been dead for some years, has it not? No longer is it a standalone device to accomplish tasks. It has become, thanks to the internet and developments in mobile capability, a device used to communicate, collaborate, consume and create – we now call the ones without a button keyboard a tablet or smartphone.

I don’t think it’s a coincidence that this apparently sudden change of heart occurred in the same week that Google bought Motorola – there’s a turf war taking place at the top end of the tablet market and perhaps HP thought it better to make this call sooner rather than later.

HP needs to clarify what it’s doing with those that have just bought tablets/ webOS devices through the channel.

The PC market is tough and whatever happens, it is business as usual with HP PSG, which was the best in the market yesterday and is still market leader this morning.

“IBM recently claimed that the PC is ‘dead’, and for some it may be.

Personally, I can’t see a time in the foreseeable future when companies and end-users alike will be happy to relinquish all control of their hardware to the cloud.” www.pcr-online.biz

“No longer is the PC a standalone device to accomplish tasks. It has become a device used to communicate, consume and create.”

This year has seen several smaller PC brands disappear and I believe those that can’t navigate this change and take on the dominant players like Apple will suffer. The winners will be those offering something different, rather than a ‘me too’ product. HP has obviously had a long hard afternoon in the boardroom chewing numbers and come to the conclusion that ‘profit is better than turnover after all’ and decided to exit.

Companies like HP will be just fine.

Those that don’t understand global market conditions and changing trends in computing will suck in air at the thought of HP’s departure from PC, but HP will specialise even further and became dominant in other areas that will allow it to grow revenues and market share. What an exciting business we’re all in!

Say goodbye to products like HP’s TouchPad and the Pre 3

September PCR 19

BETTER BUSINESS RECRUITMENT

How to recruit and retain the best staff

Having the right staff can be key to a company’s success or failure. The methods you use to hire new employees are important, but so is learning how to keep hold of the really good ones. Helen French finds out what the channel has to say on the matter…

“Most agencies are just the equivalent of human estate agents and care more about placing candidates at exorbitant fees than suitability.”

Mike Trup, Interactive Ideas

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YOUR BEST EMPLOYEE decides to emigrate to Australia. How do you replace them – and then ensure your new staffer wants to stay put?

Before advertising, consider your firm’s reputation or how well known the brand is – companies that are well thought of are more likely to attract strong candidates.

As Scott Wilkinson from SimplyFixIT says: “The reputation you build as a company in the public eye goes a long way to set the scene for prospective employees.”

There are a number of ways to advertise. Advertising locally is one option, or via online resources like Gumtree. Consider social media, too.

If you have a lot of industry followers on Twitter, for example, you may be able to reach an interested party that way – and for free.

Mike Trup, MD of distributor Interactive Ideas, prefers to keep recruitment in-house. He says: “It is our belief that most agencies are just the equivalent of human estate agents and care more about placing candidates at exorbitant fees than suitability and sustainability.”

Naturally, the recruitment agents we spoke to didn’t agree, believing that there’s a lot they can do to help smooth out the hiring process.

Gary Janes, director of Channel Recruit, says: “Agencies save time.

Also, very rarely do internal HR departments have the skills required to attract talent into their business.”

Andy Campbell, from games specialist Specialmove Recruitment, comments: “Agencies have the resources, network and reach to represent the client company and take the opportunity to a much larger audience. They offer real value for money.”

THE IDEAL CANDIDATE Once you know where you’re advertising, make sure to set your criteria clearly. What kind of person are you looking for? What skills do they need to have?

>>>

Septmber PCR 21

BETTER BUSINESS RECRUITMENT

Left to right: Andy Cambpell, Specialmove; Craig Hume, Utopia Computers; Gary Janes, Channel Assist; Mike Trup, Interactive Ideas; Scott Wilkinson, SimplyFixIT

>>>

It’s tempting to assume this is all you need to do, but sometimes the best candidates need to be proactively sourced.

Agencies can assist with this, as can some serious networking yourself.

Janes suggests: “Headhunting for people with certain skill sets or industry/product experience is the most time-effective way of ensuring you get the best possible candidates. It’s unlikely that a top performing sales executive will have his or her CV floating around on a job board.”

MAKING YOUR MIND UP When the CVs start pouring in, it’s time to whittle the candidates down to a select few – which is often a lot harder than it sounds.

Back to Janes, who comments: “If you have a lot of candidates, set more criteria and filter quickly. Always remove candidates with spelling mistakes, grammar errors, and so on.

Don’t accept it.”

Sometimes you have to wait until interview to see what people are really like. Wilkinson says: “I am looking for people with a personality, someone who can talk to me with passion, without resorting to jargon. I am a firm believer that product knowledge can be taught, but passion and a warm personality can’t.”

Trup reports: “My philosophy is to ‘hire for attitude and train for skill’. If the attitude is right everything else can be developed.”

© Copyright VIP Computer Centre Limited. 2011. Information correct at time of publication E&OE

KEEP HOLD OF YOUR (WO)MAN Hiring the right person is only half the

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FLEXIBLE THINKING Over the last few years recruiter Women Like Us has helped over 1,000 employers find part-time and flexible staff, from marketing managers to IT consultants to project managers. We asked them why flexible work could spell good fortune for business.

Resa Galgut, head of recruitment

What do employers gain when they offer flexible work?

The benefits are clear. Flexible jobs are hugely popular to a ‘hidden pool’ of people who have talent and experience by the bucketful, but who have taken time out of the job market and now want to return. And it means that companies can find highly skilled people without the expense of a fulltime salary. If you only need a £40k person for three days per week, why pay for five?

And does this approach also help firms retain staff?

If employers are keen to keep loyal and experienced staff once they take on family responsibilities – part-time and flexible is the way to go. Surveys show that employees who work flexibly are more motivated to work efficiently and less likely to leave.

People really value part-time working patterns and are willing to go the extra mile in return.

What about businesses that claim flexible workers wouldn’t

fit in with their current working practices?

It may not work for everyone, but for the vast majority of businesses creating and adapting jobs that can work outside the nine to five norm makes sure that your staff – your biggest asset – are as productive and as cost-effective as possible. www.womenlikeus.org.uk

battle. Keeping hold of them requires hard work too.

Though there aren’t necessarily lots of jobs about at the moment, thanks to the state of the economy, the best staff are always in demand. Money can sometimes be a factor, but often they simply want to move to a new opportunity. So how do you hang onto

them? A number of factors can help persuade staff to stick around, from company culture to training.

Trup comments: “We believe in recruiting locally where possible as it helps retention rates and also hiring people with more capability than the role they are in currently, thereby giving them career position.”

Delivering Value in Distribution

Staff can get frustrated if they feel they can’t get any further up the career ladder. Wilkinson feels SimplyFixIT is lucky to be in a period of growth at the moment: “We’re opening new stores, which means there are positions to move up to. As a new store opens we always try to manage it from internal candidates.”

Training is another way to help staff feel their career is going somewhere, and while it can take staff out of the office or shop sometimes, it can also benefit you as they improve.

Craig Hume of Utopia Computers says: “Training is important. We put a large emphasis on skills improvement.

Two of our staff are currently finishing a diploma in Customer Service.”

A LITTLE HAPPINESS GOES A LONG WAY Offering benefits doesn’t have to cost you and can boost morale, too. Take childcare vouchers, for example. They enable employees to make tax savings on childcare fees, but also save firms as you don’t have to pay NI on the vouchers.

You could also think about offering flexible hours to those with childcare needs (see boxout).

Janes warns employers not to be complacent about staff happiness. He suggests staff surveys can be a good way to measure morale and point out ways to improve things.

Finally, Campbell says: “Reward and recognise your staff’s hard efforts.

Build an environment of appreciated and unity. Get this right and staff loyalty will be high.”

For over 20 years VIP Computers has been delivering quality and value, making it the UK’s number one distributor of components, peripherals and associated products; by continually putting its customers at the heart of its business.

VIP offers its customers: A service tailored to their business, dedicated account management, electronic ordering facilities, technical support, product training, direct sales support Plus much more…!

Saawww.pcr-online.biz less: 08711 62 22 75 500

ww ww.vip--com mputterss.coom/uk

PREVIEW TECHNOLOGY EXPOSED

New tech to debut at Technology Exposed Midwich event will give UK first showings to new products from global consumer technology brands…

AS THE Midwich Group plans to host its third Technology Exposed reseller event at Ascot Racecourse on September 21st and 22nd (from 10am to 4pm), a number of high profile vendors have announced they’ll be giving the UK debuts of new technology at the event.

Global consumer names like Samsung, Canon and Panasonic, alongside more specialised, niche brands such as Radvision videoconferencing, Atlona digital connectivity and Magenta will be exhibiting.

SURFACE VALUE Visitors will be able to register their interest in becoming a Midwich/Samsung Surface II partner. Surface II is a solution that has been developed jointly between Microsoft and Samsung.

The Surface II 40-inch unit allows digital content to be directly manipulated by touch, and the 360 degree interface enables several users to interact with each other simultaneously (more than 50 touches simultaneously).

Object recognition is a core feature of Microsoft Surface II. The major change in this latest version is the adoption of Windows 7, making it more compatible with other devices.

In addition, Microsoft Surface II now supports dual orientation: horizontal as before, and now also vertical, thanks to a thickness of only four inches and integrated corner-mounted accelerometers. It is also easily transportable.

“The Surface II 40-inch unit allows digital content to be directly manipulated by touch, and the 360-degree interface enables several users to interact with each other simultaneously – it can handle more than 50 touches simultaneously.”

24 PCR September

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PREVIEW TECHNOLOGY EXPOSED

With no attendance charges or trade pricing at the show, resellers are being actively encouraged to bring along their customers

UK FIRST AND KEY VENDORS A number of technology vendors will be showing off new products for the very first time in the UK at the show, giving resellers and retailers their first look at what could be the next big sellers.

As well as the UK’s first showing of its new 30 series of plasma and LCD displays, a large range of projectors and IP CCTV, Panasonic will be showing off its board, print and document scanning solutions. The firm will also demonstrate its Full HD professional plasma displays that have been designed for the custom installation market and come in 85-inch, 103-inch and 152-inch models.

NEC will be presenting its latest education and academy solutions, plus the first UK showing of its commercial LED display range, its

amplifiers, matrix switchers, converters and scalers and UTP extenders, will present its new HDBaseT switchers at the event.

The AT-PRO2HD1616M-SR unit features 16 high speed HDMI inputs, and 16 independently switchable over twisted pair outputs, which are used to feed 16 separate receiver modules. It extends HDMI transmission up to 330ft (100m) with resolution up to 4kx2k (4 times the 1080p).

HDBaseT technology allows full 3D support, Bi-Directional RS-232, 2 CH stereo pass through, plus digital audio and video, over a single Cat5/6/7, supports Zone Specific Bi-Directional IR passthrough up to 60Khz, and allows users to send IR signals from a remote location, and to a remote location from a control system.

“As well as the first showing of the 30 series of plasma and LCD displays, a large range of projectors and IP CCTV, Panasonic will exhibit its board, print and document scanning solutions.” all new 7500 Lumen U750X WUXGA projector and its new LED mobile projectors.

LG has confirmed that it will exhibit an array of new technologies at the event, including the UK launch of its 47inch super narrow bezel LED video wall, new RVF1000 video conferencing solution, 3D TVs, 3D projection solutions and new commercial TV line-up.

Epson will be demonstrating an array of solutions including its new 3D home cinema projectors, Interactive Isis table projection solution, and the first major showing of its new entry level product range, launching in September 2011.

Atlona Technologies, which manufactures video distribution

TVOne will launch a number of new video conversion products, including the new CORIOmatrix C3-340, the CORIOmaster C3540 and the C2-8000 Series.

Dexon will be displaying its new 3000 series video wall processor with integrated IP decoding to allow IP CCTV cameras to be connected directly into the processor.

Nordic ID, which produces RFID devices, will be showcasing its new range of hand-held and fixed reader products All products feature Nordic's new NUR engine. The firm claims with the cost of RFID tags falling, retail and logistics companies have been quick to deploy RFID devices rather than the previous barcode-based products.

CONTACT DETAILS As well as all the exhibitions, Midwich will also be offering retailers access to its data feeds, customer credit intelligence and marketing resources. Meetings can be pre-booked with the credit team on 01379 649397, or the IT team on 01379 649289.

More details can be found at www.technology-exposed.com

www.pcr-online.biz

Septmber PCR 25

INTERVIEW GEM CREATIVE

The Gem Creative team: Standing from left to right are Finn Maclean, Julian Cinque, Sophie Hammond, Matt Andrews, Faye Le Duc, Dean Clemmett and John Dunn. Seated left to right are Peter Cox, Katie Rawlings and Emilie George

Creative flair With a wealth of knowledge and a host of in-house capabilities, Gem Creative is beginning to stand tall as a creative agency. Gem’s head of marketing Katie Rawlings tells Matt Grainger what the company is capable of…

“We are here as a creative partner to help any supplier and any retailer enhance their in-store propositions to sell more and make more profit.”

Katie Rawlings, Gem Creative

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IN AN ECOSYSTEM where most companies are content to outsource marketing activities to third parties or simply leave it down to the vendor or retailer, Gem has recognised the value that a strong and dedicated in-house creative team can bring.

The result of this is Gem Creative.

Founded in 2008, and like many other similar divisions, it was originally dedicated solely to assist the wider divisions of Gem with in-house

promotional activities. However, as recessionary pressure grew on both retailers and distributors alike, Gem recognised the need for a bespoke and flexible division that could help drive sales and communication with the end user, not just for Gem’s own customers in the software and hardware space but to any other company in the gaming or IT channel as well.

“We’re producing innovative in-store theatre, cross merchandising shop-in-

shop concepts, unique mix product bundle solutions, FSDUs, countertop displays plus much more. Essentially we are here as a creative partner to help any supplier and any retailer enhance their in-store propositions to sell more and make for profit. It’s as simple as that,” explains Gem’s head of marketing Katie Rawlings.

“Gem Creative is about offering the independent retailer, specialist chains and the

>>>

September PCR 27

INTERVIEW GEM CREATIVE

>>>

grocers something unique, bespoke and flexible.

Obviously, for many companies out there, it becomes more expensive if they have to outsource these activities to different suppliers and their time will also be hindered. Gem Creative can do all these things in-house, which represents a huge cost reduction – not just to Gem but to our customers and suppliers.”

Alongside the more traditional marketing demands of Gem, such as assembling product information, sales sheets and release schedules for its sales teams, the flourishing agency side of the operation has introduced a wide range of other products and services.

As a result, Gem Creative has grown to offer free standing display units, countertop displays, interactive display units, demo pods, merchandising, floor and shelf plans, trade media buying and producing its own customer-focused publication The Future to bundle creations and packaging designs – all of which are bespoke creations, made in-house and designed to meet very specific and targeted needs.

“We know how tough the retail environment can be, so the key objective for us is to offer a flexible service that can meet any requirement that the retailer or supplier needs,” notes Rawlings.

Some of the agency’s more bespoke projects can already be seen in various locations around the country. A number of FSDUs, situated in Tesco stores, were created for WOWee portable speakers. These devices utilise an innovative gel audio system that allows the device to give out strong base notes when seated on any surface.

Gem Creative designed a display that incorporated an acrylic surface which allowed interested customers to test out this technology.

Similarly, display stands for the Livescribe Smartpen offered the same kind of design philosophy – the idea that it’s easier and much more likely to generate sales if a product can be tried out by a customer rather than just explained by the store’s sales team. In this case, the stand incorporates a video screen, which highlights the features of the Smartpen, the unit also allows the customer to demo the pen.

As well as these examples, many of

28 PCR September

Many of Gem Creative’s solutions, such as this WOWee stand, are specifically designed to showcase a products unique selling points

“We know how tough the retail environment can be, so the key objective for us is to offer a flexible service that can meet any requirement that the retailer or supplier needs.”

Katie Rawlings, Gem Creative

the Xbox Kinect bundles and displays found in Tesco and Sainsbury’s stores throughout the country have been designed, manufactured and delivered by the team at Gem Creative.

Crucially, these services are scalable, which means that you don’t necessarily have to be a supermarket chain – or an existing Gem customer – to get access to these kind of bespoke solutions.

“Although we already work with a number of Gem’s customers, we also welcome businesses who aren’t working directly with us as a distributor or logistics partner,” explains Rawlings. “We are happy to work with anyone who needs the kind

of innovative, flexible and cost effect services that we offer and we’d be delighted to come to you to demonstrate what we can do,” “We’ve provided services for a wide range of clients, from Microsoft, Logitech, WOWee, Netgear, Logitech and Nintendo through to retailers like Tesco, Staples, Sainsbury’s, Debenhams and Best Buy, and because we’re a standalone agency that generates all of its products costeffectively and in-house, we can guarantee that even a smaller retailer can get this kind of unique, flexible and bespoke solution for their own store.”

Above: Gem Creative can also design and create bespoke bundles for retailers

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INTERVIEW VIP

A brand new

identity While UK distributor VIP has been growing its partners and customer base, it’s also been busy getting a new look and message. Helen French talks to VIP sales director Dave Stevinson to find out what lies behind the firm’s new image…

What made you decide it was time for VIP to get an image refresh?

We wanted to reposition the company in light of our aspirations for the future. In other words, to suit the evolving requirements of our current resellers and resellers of the future.

As well as the logo, part of the rebrand involves the change in mission statement from ‘Together we Deliver’ to ‘Delivering Value in Distribution’. What does this mean for your customers?

What we’ve noticed is that over time resellers’ requirements were becoming greater. In the past, we worked with them on a more transactional basis – and that has changed to become more relationship-orientated. Now we provide many more services for resellers, from helping them manage the channel, specific services such as supply chain assistance, extending their product range, managing their stock, drop shipping, product set up, to web content creation, and more.

Basically, we’ve increased the depth and breadth of service.

So this refresh of the VIP image reflects real change throughout the company itself?

Yes – we are adding more services and providing more solutions – fundamentally customer-specific solutions.

Overall, at VIP over the past year and in this year coming up, what we’ve done is invest heavily in our infrastructure.

30 PCR September

We’ve also increased head count and have looked at improving some of the skills of the people we’re employing through investment in training and development.

What did you have to bear in mind when looking at the rebrand – were there elements of the VIP identity that you wanted to protect?

Yes, we wanted to protect the tick. It’s a very positive symbol and people tend to associate that with VIP. Second, we wanted to retain the colours – the blue and yellow – they’re a part of our corporate heritage. We also wanted to darken the colours a little bit, to reflect the depth of services that we deliver.

How long was the rebrand in the pipework for?

Well, we needed to get people specially for it, so I spent a couple of months recruiting the right person with a proven track record – Jason D’Cruz (see boxout). He had expertise from rebranding several large companies.

We looked at a series of corporate identity system agencies and chose the one that worked best for us. Then we had to match the heritage of the existing logo and where we wanted to be. It’s an ongoing process.

What’s coming next for VIP? As a company we’re working heavily on

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INTERVIEW VIP

‘CRUZ CONTROL Marketing manager Jason D’Cruz explains his role in the rebranding process...

Dave Stevinson mentioned that he specifically hired you for the redesign of VIP’s brand. Could you briefly outline your previous experience in this area?

I’ve been rebranding and repositioning businesses as part of my job for over 15 years. I’ve worked on IT companies such as Aria PC Technology, education specialist Promethean, construction leader GGR Group and audio branding consultant PHMG. They’re not brands you’d easily recognise, but they are all leaders in their own markets, which makes the job that bit more interesting.

“We wanted to reposition the company in light of our aspirations for the future. In other words, to suit the evolving requirements of our current resellers and resellers of the future.”

How long did the rebrand take? What steps did you have to take?

I only recommend a rebrand or repositioning if there is a strong business case and if it delivers benefits to the customers. Depending on the complexity of the business, its products and services, a rebrand could take three to six months.

The bigger the company, the longer the process.

The VIP rebrand will have taken five months to complete when it goes live this month.

Rebranding is a process of research, understanding the customer, understanding the

business, defining a mission and statement, then giving focus groups their chance to input into the development of the brand even before we start developing a look and feel. The fun part is developing the visual concepts and messaging; the frustrating part is bringing together everyone’s views to reach a consensus.

How are you launching VIP’s new image?

The new brand will be launched in front of vendors and resellers at the Synaxon Conference. It’s an ideal platform because our new slogan is ‘Delivering Value in Distribution’ and our target audience will be there. Like the subtle brand development, the launch will be equally subtle.

My objective is for VIP to deliver the value to customers over the coming months.

Are you doing anything else to mark the rebrand?

There are no specific events to mark the launch of the brand, but what we’ll begin to deliver by way of added value over the coming months will reinforce the new brand. It isn’t just a new look, it’s about delivering value in distribution – so watch this space.

Dave Stevinson

growth. Growth in terms of the quality of vendors, and in terms of number of customers we deal with.

“Rebranding is a process of research, understanding the customer, understanding the business, defining a mission and statement, then giving focus groups their chance to input into the development of the brand even before we start creating a look and feel.”

Jason D’Cruz

In an interview in May, you said you wanted to broaden the firm’s remit, and since then you’ve been busy signing up new partners (such as display manufacturer AOC, for example). Has it been easy to find new firms to work with?

Yes, but we’re still looking for more vendors to work with, and obviously looking for more customers as well.

We’ve grown the customer base significantly over the last six months and would like to grow it even more extensively.

We’re lucky to be coming from a position of strength in terms of resources. We put a lot of effort into the rebrand and invested to get the right message across.

www.pcr-online.biz

September PCR 31

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PREVIEW TARGET OPEN DAY

Target aims to boost business at Open Day Distributor says this year’s show will brimming with new and useful ideas to grow profits for customers.

Matt Grainger finds out what’s happening in Castleford...

TARGET COMPONENTS is gearing up for its fourth annual open day this month, and is aiming to do things a little differently this time, having organised a host of vendor stands, seminars, workshops and networking opportunities.

As well as being the biggest event that the Castleford-based distributor has put on so far, Target also says that it’ll be the most beneficial for visitors by far with exhibitions from around 20 major vendors, including Microsoft, Intel and HP as well as a number of seminars.

These seminars are a new addition to the line-up, featuring talks from a range of experts representing institutions such as The Bank of England and HMRC as well as commercial information and advice providers like Business Link.

Designed to help customers get ideas to boost their business, they’ll cover a variety of topics from traditional sales, marketing, credit and finance advice

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through to more esoteric lessons like teaching resellers to boost profits through recycling.

Alongside these seminars, there’ll be a number of more technical workshops designed to help people boost profits, including laptop and mobile phone repairs, 3D technology, creating the digital home and making the most of virtualisation.

“The emphasis this year is very much on providing genuine value for our customers and providing new ideas to improve their businesses and boost their profit,” commented Target’s managing director Paul Cubbage. “If everybody leaves with only one new idea that will improve their business, the show will have been a success, but given the breadth of presentations on offer and the calibre of people who are providing their expertise on the day, we expect everyone to leave absolutely buzzing with lots of new ideas.”

EXHIBITORS This years event has a number of exhibitors lined up, including: Intel, Fujitsu, AOC, Foxconn, HKC, Microsoft, Bullguard, 3 Mobile, Gigabyte, Biostar, Asrock, Genius, Tenda, Team, Edge 10

SEMINARS BNI: Referral marketing techniques HMRC: Tax doesn’t have to be taxing Business Link: Build a better business – the basics Business Doctors: 10 steps to grow your business profitably Airedale Computer Recycling: Money for old rope Business Doctors: Smart selling made simple Business Link: Build a better business – advanced techniques Reynolds Trade Credit: Risk management Bank of England: Access to Finance

WORKSHOPS Laptop and mobile phone repair workshop Digital Home: Get your customers connected Virtualisation: It’s the future!

Ready built webshop workshop 3D audiovisual and gaming exhibition Christmas products exhibition

September PCR 33

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FRONTLINE A complete guide to the top selling components and software on the market.

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INDIE PROFILE Iain Shaw visits Aurora Computers in Wetherby.

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RETAIL FOCUS \ FRONTLINE

From the Frontline Infinite Field Marketing visits 250 stores across the UK to gather real ‘grass roots’ feedback and opinion on the best selling items in-store and the issues affecting the industry...

THE ALL-IN-ONE FAMILY I WAS interested to see that among our retailer comments was the observation that more and more families are choosing to buy all-in-ones.

These machines have been increasingly represented in our monthly sales charts, and this month is certainly no exception.

Every single model in the desktop chart – the HP Touchsmart, the Packard Bell One Two, the Acer Z3101, Z5700 and Aspire Z5101 – is an all-in-one, and this really comes as no surprise.

I spoke with GfK’s Carl West recently, who told me that – along with the tablet sector – the all-in-one category was one of the only areas of the IT industry that showed any growth in recent months. In a market where more people are choosing to postpone new purchases, the all-in-one is one of the few items that can apparently tempt cash-strapped customers in to making a purchase.

An obvious benefit of the all-in-one is that the device negates the necessity for buying a monitor, but with the same kind of performance and at the same price bracket as many standard desktops.

I think it also carries another temptation for customers – and that is the fact that the devices are a relatively new design and carry a number of cutting edge features. As mentioned above, they are being bought primarily as family computers, a role traditionally filled by the ‘beige box’ PC. The newer all-in-ones often utilise the latest components, and many of them – such as the HP Touchsmart and the Packard Bell OneTwo and the Acer Z5101 – carry touchscreen support too.

Elsewhere in the charts, Symantec’s latest version of Norton Antivirus has hit the top spot after six months or so on the market. matt.grainger@intentmedia.co.uk

36 PCR September

LAPTOPS 1

ASUS X52F-EX779V

MICE 1

MICROSOFT WIRED OPTICAL MOUSE

2. COMPAQ CQ56-Z545A

2. SANDSTROM SWLOM1O

3. DELL INSPIRON 15R BLACK

3. LOGITECH M115

4. DELL INSPIRON 15R RED

4. LOGIK LGGMO1O

5. SONY VPC EB4JOE/WI.CEK

5. KENSINGTON 64327EU

DESKTOP

ANTIVIRUS

1

ACER ASPIRE Z5101

1

NORTON 360 5.0 – 3 USERS

2. PACKARD BELL ONE TWO A6524

2. NORTON INTERNET SECURITY 2011

3. ACER Z3101

3. KASPERSY PURE V2 – 3 USERS

4. ACER Z5700 CORE I5-650

4. TREND MICRO MAXIMUM SECURITY 2011

5. HP TOUCH SMART 610-1100

5. WEBROOT INTERNET SECURITY 2011

KEYBOARD

GRAPHICS CARDS

1

MICROSOFT COMFORT CURVE

1

ASUS ATI RADEON HD 5450 1GB

2. LOGITECH ULTRA FLAT

2. SAPPHIRE ATI GRAPHICS CARD 4350 PCI

3. LOGITECH K340

3. PNY GT5450

4. IT WORKS LCKBM10

4. ZOTAC NVIDIA GEFORCE GT 430 1GB

5. IT WORKS KC03 SLIMLINE

5. SAPPHIRE ATI RADEON HD 5570 1GB

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RETAIL FOCUS \ FRONTLINE

NEWS BYTES Have the Intel ‘Sandy Bridge’ (2nd generation Core i3, i5, i7) processors boosted demand?

Never being shy to promote their own products seems to be bringing benefits for Intel, as we’ve had an overwhelmingly positive response from retailers regarding the chipmaker’s Core processor family.

Yes – 76% No -13% Don’t know -11%

APPLE ‘TURNS ITS BACK’ ON CHANNEL PARTNERS Apple resellers are frustrated that they essentially have to buy the recently launched Final Cut Pro X at retail prices and make no margin by selling themselves.

Following moves to direct sell OS X Lion via the online Mac App Store, Apple resellers expressed concern that the firm believes the channel ‘adds no value’. One anonymous reseller said: “It looks like we are expected to be a charity,” while CompTIA Apple specialist Robert Peckham said that resellers should at least be compensated for promotional activities. Incredibly one Apple reseller said that Apple had informed them that the reseller could charge a ‘handling fee’ for selling software, effectively making them more expensive than a direct download from the now built-in Mac App Store. The new reseller policies signal a major shift of focus for Mac software into the direct sell model leaving some to question whether Apple truly understands the value of their premium reseller partners.

MAPLIN OFFERS DISCOUNT TO STUDENTS

KEY RETAILER COMMENTS “More and more customers want a laptop that will last them longer. They don’t want to take a laptop home and then find there is something better on the market.”

“Technology is moving fast.

We are getting lots of brilliant tablets on the market, but we think that they are just a fad and customers will start buying laptops again.”

“Watching movies on your laptop is a big thing at the moment and linking them up to your television is important to customers.”

BRC WELCOMES RIOT AID PACKAGE FOR RETAILERS

“Customers who have a family are buying more all in ones.”

“Gaming seems to be very big at the moment, so customers are looking for laptops that will handle powerful games.”

Infinite FMS is a specialist field marketing provider delivering bespoke solutions purely for the technology sector. With over ten years experience, we understand how to support manufacturers with the execution of their below-the-line campaigns, ensuring brands are reinforced, product messages are effectively delivered and sales objectives are achieved.

Our services include product training, compliance & data capture, promotion & demonstration activity, Mystery Shopping & Roadshows. To learn more about how we can support you, please contact us on 01793 686504 or visit our website at www.infinitefms.com

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Students have a hard time sometimes handling their expenditure, so getting their hands on affordable electronics may be totally out of their reach. With that in mind, Maplin has launched the Student Survival Essentials’ for students joining or returning a university the autumn, offering cut price electronics. Its top ten student essentials are a 19V Laptop Supply, 320GB Seagate External Portabel add-on storage, DTR67320GB Freeview box, Netgear Wireless N150 ADSL Router, Mini MPEG4 DVD Player with USB, iPad Battery Dock, HPS140 Handheld Pocket Oscilloscope, N150 Wireless Range Extender and a Worldwide Travel Multi-Voltage Power Supply.

The British Retail Consortium has welcomed a £20 million aid package for retailers hit by last month’s riots, unveiled by the Government. The package includes a temporary suspension of business rates for those firms that were affected by the riots, access to compensation for those stores that have inadequate insurance and offers help for stores with cash flow issues. “Our biggest fear is that otherwise successful retailers are pushed into insolvency by the events of last month. Suspending business rates on wrecked shops, flexibility on VAT collection and reassurance that shortfalls in insurance cover will be made up will all help substantially minimise that risk,” said the BRC’s director general Stephen Robertson. “Our High Streets urgently need action which will revitalise them in the long-term. When the rubble has been cleared away and stores have reopened, there will be bigger, underlying problems still to address.”

Septembert PCR 37

Sponsored by

RETAIL FOCUS \ AURORA COMPUTERS

What is the current set-up like in comparison to the early days?

Kris left the company in 2008, leaving me as sole owner. We have more staff on the whole though and now operate from a retail unit with great frontage.

Indie Profile This month Iain Shaw talks with Darren Northfield of Aurora Computers from Wetherby in West Yorkshire…

When was Aurora Computers first established?

My brother Kris and I started Aurora Computers from a converted garage in September 2003. We got off to a great

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start and picked up some very valuable customers, but went through a quiet patch shortly after starting which forced us to change tactics slightly. We wanted to offer a much needed service in our area.

What major changes have you seen?

Customers are much savvier in terms of the products they require – there was more dependency on our recommendations five years ago.

What are your future plans?

We have just bought premises in Headingley/Meanwood area of Leeds to offer repairs and a small amount of retail and we are looking at opening a small service/retail based unit elsewhere too.

What would be your advice to new business start-ups?

I’d say be realistic about business growth in your forecasts and be prepared for a slow start. Always question yourself and how good you are at what you do.

FACT BOX Year established: 2003 Number of outlets: 1 Number of staff: 5 Regular vendor lines: Apple, Belkin, Logitech, Netgear, O2 Contact name and address: Darren Northfield Aurora Computers 22 Market Place Wetherby West Yorkshire LS22 6NE Telephone: 01937 586888 Email: orders@auroracomputers.co.uk Website: www.auroracomputers.co.uk Iain Shaw is the founder and a director of the Brigantia Computer Experts subscription membership community of independent computer solution providers – www.brigantia.com

September PCR 39

Sponsored by

RETAIL FOCUS \ MYSTERY SHOPPER

Milton Keynes This month our intrepid mystery shopper goes hunting for a brand new tablet that he can use primarily for apps and surfing...

JOHN LEWIS AS I ENTERED this very spacious store I was approached by an assistant. I explained my needs and he led me over to an end cap displaying two tablets.

He told me: “Both work on Android Honeycomb 3.1, which is the latest version available”.

When I asked which one he thought was best, he couldn’t decide so tried to switch them on, but they would not start up. He looked embarrassed by this.

He went on to tell me about the Motorola Xoom tablet, priced at £479, which has a 10.1-inch screen, dual core processor and 1GB RAM, along with 5MP camera, Wi-Fi and ten-hour battery.

The assistant also said: “You can download all the apps you want from the Android market, as there are plenty of them there.”

40 PCR September

He then went on to talk about the Acer Iconia tablet A500, priced at £449. The only significant difference from the Motorola Xoom was that this one had an eight-hour battery.

I asked him again which one he thought was the best, but he still couldn’t decide, saying: “They are equally good”. I asked him if he could give me information to take away and he directed me to the John Lewis website as he did not have anything. l was disappointed with the lack of models in store, especially as the two I saw were similar and would not switch on. I felt the SCORE assistant was not all that helpful and unable to offer further information.

6/10

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RETAIL FOCUS \ MYSTERY SHOPPER

Turn the page for more Mystery Shopper results

>>>

PC WORLD

COMET

OUTSIDE I SAW a large poster advertising a Blackberry tablet, so l presumed it would be recommended as a good one to buy.

The store was busy when I entered, but with plenty of staff available. As soon as l walked in l was greeted by an assistant. When I told him what l was looking for, he walked me over towards the neatly displayed tablet area.

He suggested going for an Android tablet, because of the memory capacity and the operating system.

First he pointed to the Motorola Xoom, priced at £479.99. He said: “This has the latest version of Android and the fast operating Nvidia Tegra 2 dual

THIS IS A FAIRLY big store and had a number of customers browsing around the aisles. I walked straight over to the tablets section. There was lots to choose from and it was all neatly displayed with the prices and specs on show.

A man approached me and asked how he could be of assistance. I told him what l was looking for, and straightaway he asked: “Would you be using it as a laptop or are you looking to replace a desktop?”

I told him I wanted to use it for surfing the internet, and he suggested the Acer Iconia W500 tablet, priced at £449.99. He said: “It is great for surfing the net and great for doing PowerPoint, Word and Excel. It uses on the Windows 7 operating system, which really gives you a laptop on the go.”

He also told me that if l wanted a fuller version l would have to pay a further £69, which could be bought in store.

He went on to tell me that it is compatible with Adobe Flash, while some of them are not. It also had six hours of battery life, 32GB internal memory, two-in-one media slots for extra memory, HDMI output and he said it would be simple to get to grips with.

The assistant gave me a demonstration, showing me the home screen, how to open up documents and how easy it was to use.

When I asked about downloading apps, he said: “This is not an Android tablet so will not do that, but as it’s a Windows machine you can install other programs instead.” He pointed towards the Acer 10.1-inch Iconia A500 tablet and told me that this one was Android, priced at £349.99.

The salesman’s suggestion of the Acer Iconia W500 was positive, giving me the option of Windows 7, but it was rather expensive for something that l want to use to surf the SCORE internet. However, his customer care skills were very good.

“The Motorola Xoom has the latest version of Android, and the fast operating Nvidia Tegra 2 dual core processor.” core processor. It also has wi-fi and has a ten-hour battery life with 32GB capacity and a camera for chatting face to face on the internet.

“If you want something a bit cheaper but still good, you should look at the Asus ten-inch Transformer which is priced at £379.99,” he told me, pointing towards another tablet. It had the latest version of Android, Nvidia Tegra 2 dual core processor, Wi-Fi, eight-hour battery life and a camera, He went on to add: “It does only have 16GB internal memory compared to the Motorola Xoom’s 32GB, though.” When I then questioned him about the memory, he told me, “You can probably get 300 applications downloaded from Android in 1GB”.

Ultimately, it was quite a short visit. l was told about the specifications of the tablets that were recommended, but not given a demonstration He just told me to mess around SCORE with the tablets by myself to see which l thought was best. Not ideal.

6/10

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7/10

September PCR 41

Sponsored by

RETAIL FOCUS \ MYSTERY SHOPPER

>>>

CURRYS

MAPLIN

STAPLES

I BROWSED around the tablets for a few minutes and could see that they were all demonstration-ready so customers could use them live.

A salesman asked what I was after. I explained my needs and he told me that l should go for the Motorola Xoom, priced at £479.99. He said: “This has Flash, unlike the Apple tablet. You can still download lots of apps too”. He added that the Motorola Xoom had the latest version of Android, and a dual core processor, and ran through the other features. He went on to add that the reason most people choose it is because they already have an Android handset and know the simplicity of using it.

The assistant gave me a demonstration, showing me how easy it is to slide your finger across the screen to tap the widgets and how the desktop looks.

He mentioned the HTC displayed on an end cap, but said: “It does not have the latest version of Android so I don’t recommend it”. He also said: “The problem with Apple tablets is that you can’t expand the memory, but with the Motorola you can”.

The assistant was not pushy and wanted to explain why he thought the Motorola was good compared to other tablets. I would recommend visiting SCORE Currys for the advice and live demonstration.

EVERYTHING IN store was neatly displayed with POS clearly next to it. The tablets were in a glass cabinet at the back of the store.

An assistant asked what sort of tablet I was looking for, then made a recommendation of the Viewpad Dual Boot Android/Windows 7. He explained: “When booting up you can choose to use Windows 7 or Android for either work or play,” which was different to what I’d seen in other stores.

He went on to tell me that it had a HD touchscreen, Bluetooth, Wi-Fi, 1GB memory, 16GB SSD, Micro SD card reader, two USB ports and a 1.3MP web camera. It seemed small but powerful.

He said they only had display models in store at the moment so I could not try one out, which was a pity. I mentioned that l had never heard of the Viewpad. He replied: “Oh, Viewsonic make lots of things like monitors, projectors and digital frames.” l liked the idea of a dual boot Windows 7 and Android tablet. The assistant gave simple explanations as to why it was good to have both. I was however disappointed that I could not get a demonstration of the product, or even purchase one, as only the display models were available. I would recommend visiting SCORE the store for their advice and you might be able to buy one when they are in stock.

THE STORE WAS fairly busy with a big section of play tables for the laptops and PC all-in-ones.

Whilst walking towards the laptops to find the tablets I was greeted by an assistant. He walked me over towards the tablets and told me he would recommend the Asus Transformer, priced at £429.99. He said: “They have just come into the store and I love them; it has the latest version of Android with a 5MP Camera and 2.1MP front-facing camera.” He went on to add that it supported Adobe, had wi-fi, eight hours of battery life, a 10.1 multi-touchscreen and 16GB in memory.

He demonstrated this tablet, which seemed fast and simple to use. He could not show me the Android Market though as they did not have internet in the store, which was a shame.

The assistant pointed out that the tablet could also be used with a keyboard dock, which would charge the device, too. He said: “You have two options to buy the Asus Transformer: you could buy it by itself for £379.99 or with the keyboard for £429.99.

My experience at Staples was excellent; the assistant was the only one to suggest an add-on sale, and he ensured a high level of customer care. Overall, he SCORE explained everything in easy to understand terms.

8/10

8/10

9/10

[SUMMARY] OVERALL IT’S APPARENT that there are plenty of tablets to choose from in the market.

I found that John Lewis Milton Keynes had not really grasped the fact that tablets are becoming ever more popular, as they only had two on display and the assistant struggled to switch them on.

It was also a shame that I could not try the Viewpad in Maplin, which otherwise looked very good, and that the models were hidden away in a glass cabinet. l was most impressed by far with the Asus Transformer tablet that was recommended to me in

Staples. The assistant was very enthusiastic about it and l could see why.

It was possible to dock the Asus onto a keyboard, effectively making it a netbook. With the extra battery life that provided, it definitely seemed like something worth shouting about.

This Mystery Shop was conducted by infinite Field Marketing Solutions, a leading provider of field marketing services to the technology sector.

The solutions provided include Training, Market Research, Mystery Shopping, Demonstration Days, Roadshows, Merchandising and Compliance & Data Capture.

Visit our website for details and to request a Case Study.

42 PCR September

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Hardware Looking for graphics cards? We’ve got a full sector guide in this section...

P 47

GRAPHICS CARDS A showcase of some of the finest graphics hardware available on the market today.

P 57

HEADPHONES & SPEAKERS

© Copyright VIP Computer Centre Limited. 2011. Information correct at time of publication E&OE

A rundown of some of the audio equipment designed for use with your PC and media players.

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HARDWARE \ GRAPHICS CARDS

CONTACTS

[

Realtime Distribution: 01480 435881 Target Components: 01977 739300

ZOTAC GEFORCE GT 520 ZONE EDITION

]

SRP: £46.93 Distributor: Realtime Distribution

VIP Computers: 0871 622 7500

They say: Enjoy quiet computing bliss and high-definition video playback capabilities with the Zotac GeForce GT 520 Zone Edition. The passive-cooled Zotac GeForce GT 520 Zone features hardware Blu-ray decode capabilities paired with an HDMI 1.4 output for stunning Blu-ray 3D playback when connected to the latest 3D televisions and monitors.

M2M Direct: 020 8676 3030 Micro-P: 01282 776 776 EntaTech: 0333 101 1000

Specs: PCIe 2.0 interface, 810MHz core clock, 64-bit DDR3 cache, DX11 and OpenGL 4.2 support, two DVI-I ports, one mini-HDMI port, DVI to VGA adapter included.

Graphics cards As one of the most prominent components when it comes to gaming, the graphics card market has enjoyed the sort of attention and growth that motherboard specialists can only dream of – which is probably why many of them are graphics OEMS too. Matt Grainger takes a look at this hugely important market…

[

EVGA GEFORCE GTX 580 SRP: £382.30 Distributor: Realtime Distribution They say: This card rips through the latest DirectX 11 games with up to 8x the tessellation performance over competing GPUs, and runs quieter than the previous generation.

Specs: 797MHz GPU clock, 384-bit GDDR5 cache, PCIe 2.0 interface, two DVI ports, one mini HDMI port, SLI support, 240Hz max refresh, minimum 600W power supply needed.

www.pcr-online.biz

] [

SAPPHIRE RADEON HD 6850

] [

SRP: £136.42 Distributor: Realtime Distribution They say: The Sapphire HD 6800 series features AMD’s 40nm architecture to deliver high performance with low power consumption.

Specs: 40nm architecture, 775MHz core clock, 256-bit GDDR5 cache, one dual link DVI port, one, DVI-D port, one HDMI 1.4a port, one DisplayPort, CrossFire support, DVI to VGA adapter included, retail versions include HDMI 1.4a cable.

SAPPHIRE RADEON HD 6770

] [

VTX3D RADEON HD 5450

]

SRP: £80 excl. VAT Distributor: Realtime Distribution

SRP: £30.00 Distributor: Target Components

They say: Based on the same award-winning architecture as the ATI Radeon HD 5770 featuring 800 stream processors, 40 texture units and full DirectX 11 support, AMD Radeon HD 6770 GPU lets more people experience real innovation in DirectX 11 gaming.

They say: The VTX3D HD5450 is a perfect solution for online games and other high definition entertainments of your HTPC. With the support of latest DirectX 11 technology, VTX3D HD5450 enables the amazing entertainment experience, provides the best performance in its class.

Specs: PCIe 2.1 interface, 1GB 128-bit GDDR5 cache, 2560x1600 max. resolution, one dual-link DVI port, one DisplayPort, one HDMI 1.4a port, Eyefinity and CrossFireX support.

Specs: PCIe 2.1 interface, 1GB 64bit DDR3 cache, 650MHz core clock, DX11 and CrossFire support, DVI, HDMI and VGA outputs.

>>> September PCR 47

HARDWARE \ GRAPHICS CARDS

>>>

[

SPARKLE GEFORCE GTX 560 SRP: £140.00 Distributor: Target Components

[

]

They say: Next-generation gaming has arrived. Sparkle GeForce GTX 560 Ti gives your games an adrenaline shot with incredible performance and futuristic, visually-stunning graphics.

VTX3D RADEON HD 6870 SRP: £140.00 Distributor: Target Components

]

Specs: PCIe 2.0 interface, 1.5GB 384-bit GDDR5 cache, 816MHz core clock, two HDMI ports, one HDMI port, one DisplayPort, DVI to D-Sub adaptor.

] [

They say: The VTX Radeon HD 6870 series delivers a dazzling 3D experience to PC enthusiasts with the best performance in its class, optimized for todays most compelling gaming environments and applications. Driven by advanced quad-pipe architecture.

SRP: £460.80 Distributor: VIP Computers

They say: The Republic of Gamers consists only the best of the best. We offer the best hardware engineering, the fastest performance, the most innovating ideas, and we welcome the best gamers to join in.

Specs: PCIe 2.0 interface, 40nm architecture, native mini HDMI and HDMI 1.4a support, 1GB GDDR5 cache, support for DX11, DirectCompute 5.0, OpenCL, CUDA and SLI.

[

ASUS MATRIX GTX 580

VTX3D RADEON HD 6870 X2 SRP: £379.99 Distributor: VIP Computers

]

They say: With more than twice the processing power of previous generation AMD discrete graphics cards, ATI Radeon HD 6800 Series graphics cards deliver a cinematic gaming experience and unprecedented performance.

Specs: 1GB 256-bit DDR5 cache, 800MHz core clock, DX11 support, two DisplayPorts, one HDMI port, one dual DVI port.

Specs: PCIe 2.1 interface, two 1GB 256-bit GDDR5 caches, DX11 support, 900MHz core clock, one DVI-I port, one DVI-D port, one HDMI port, two DisplayPorts, 600W minimum required power supply.

[

PALIT GEFORCE GTX 580 3GB

]

SRP: £474.99 Distributor: VIP Computers They say: With double memory size, the Palit GTX580 3GB provides 2.5 times faster performance than 1.5GB version in the hottest title StarCraft II on a 30-inch monitor with 2560x1600 resolution.

Specs: PCIe 2.0 interface, 3GB 384-bit GDDR5 cache, 783MHz core clock, triple SLI support, DX11 and OpenGL 4.1 support.

48 PCR September

>>> www.pcr-online.biz

HARDWARE \ GRAPHICS CARDS

[

>>>

[

SRP: £199.99 Distributor: Micro-P

]

They say: The Gigabyte GeForce GTX560Ti delivers extreme gaming performance and amazing multimedia capabilities.

With Nvidia PhysX and 3D Vision technologies, the Gigabyte GTX560Ti powers all the incredibly realistic effects that your game can throw at it.

]

HIS HD 6950

GIGABYTE GTX560 TI

SRP: £199.99 Distributor: M2M Direct

Specs: PCIe 2.0 interface, 1GB 256-bit GDDR5 cache, 900MHz core clock, DX11 and OpenGL 4.0 support, two DVI-I ports and one mini-HDMI port, includes HDMI and D-sub adapters.

They say: The ATI Radeon HD 6900 series features the latest graphics technology from AMD designed to support all the features of Microsoft DirectX 11 and DirectCompute 11.

The new GPU’s are built in AMD’s 40nm process to deliver high performance with low power consumption.

Specs: PCIe 2.1 interface, 2GB GDDR5 cache, DX11 and OpenGL 4.0 support, 840MHz core clock, two dual-link DVI-I ports, one HDMI port, two mini-DisplayPorts.

[

EVGA GEFORCE GT 520 SRP: £44.99 Distributor: Micro-P

]

They say: Whether you stream 1080P online videos from sites like Youtube or Hulu, or you prefer immersive Blu-Ray 3D movies, the power of the EVGA Geforce GT520 GPU makes your video playback fast and smooth.

Specs: PCIe 2.0 interface, 1GB 64-bit DDR3 cache, 810MHz core clock, support for DX11, CUDA and PhysX, Blu-ray 3D support.

[

XFX RADEON HD 6850 SRP: £149.99 Distributor: EntaTech

]

[

GAINWARD NVIDIA GTX 580 PHANTOM SRP: £470.00 Distributor: EntaTech

]

They say: Gainward’s award winning hardware design powered by Nvidia’s GeForce GTX 580 GPU offers enhanced, leading-edge performance for the 3D enthusiasts.

Specs: PCIe 2.0 interface, 3GB 384-bit GDDR5 cache, 783MHz core clock, two DVI-I ports, one HDMI port, one DisplayPort, DX11 and OpenGL 4.0 support, 600W PSU munimum requirement.

They say: With the 6000 series, XFX is literally putting you in the game. The AMD Radeon HD 6850 is 3-D ready and one of the first HDMI 1.4a and DisplayPort 1.2 solutions for Stereoscopic 3-D on the market.

© Copyright VIP Computer Centre Limited. 2011. Information correct at time of publication E&OE

Specs: 40nm architecture, PCIe 2.1 interface, 2GB GDDR5 cache, 800MHz core clock, DX11 and Eyefinity support, HDMI 1.4a and DisplayPort 1.2 ports.

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22 inch

This 22-inch Full HD LED back-lit monitor has a 5ms response time which produces excellent sharpness.

Ideal for high definition video and computer games.

£113 trade

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LGE2360V

£116 trade

IIYE2271HDS

Find out more and register for our Midwich Group event at www.technology-exposed.com Add a single arm flat screen desk mount • Designed for screens up to 24-inches • Max weight 9kg • Supplied with both grommet and desk clamp mountings as standard

Only £45 trade BTEBT7372

For more information about these products call our sales team on…

01379 649200 or visit www.midwich.com

Terms & Conditions. Prices are trade and exclude carriage & VAT. Prices are correct at time of publication, please confirm at time of ordering. E&OE. All transactions are in accordance with our full terms and conditions, a copy of which is available on request. All trademarks are the property of their respective manufacturers. Your calls may be recorded for training purposes. Copyright © Midwich Limited 2011. Midwich Limited, Vinces Road, Diss, Norfolk, IP22 4YT NM1201-Q3-11

HARDWARE \ GRAPHICS CARDS

>>>

[

]

PNY NVIDIA 8400 SRP: £35.00 Distributor: EntaTech

They say: Upgrade your PC with the practically universal Verto 8400GS PCI for amazing performance with support for the PCI bus.

Specs: PCI interface, 412MB 64-bit DDR2 cache, 567MHz core clock, DX10 and OpenGL 2.0 support, built for Windows Vista.

[

XFX RADEON HD 5450 SRP: £28.99 Distributor: EntaTech

[

GAINWARD NVIDIA GT 520 SRP: £38.99 Distributor: EntaTech

]

They say: Gainward NVIDIA GeForce GT 520 SilentFX Graphics Card with 1024MB 64-bit DDR3 memory. PCI-Express 2.0 compliant. Featuring VGA, DVI and HDMI output connections.

Specs: PCIe 2.0 interface, 1GB 64-bit DDR3 cache, 810MHz core clock, one dual-link DVI-I port, one HDMI port, one 15-pin D-Sub (VGA) port.

]

They say: The XFX ATI Radeon HD 5450 graphics card offers everything you need for gaming and HD home entertainment in one package. Do more on your PC with ATI stream technology, which accelerates even the most demanding applications.

Specs: PCIe 2.1 interface, ATI Stream technology, designed for SirectCompute 11 and OpenCL, DX11 compliant, OpenGL 3.2 support, Eyefinity support, two DL-DVI ports, one HDMI port, one DisplayPort.

www.pcr-online.biz

September PCR 53

GFK ANALYSIS \ IT HARDWARE

PC sales looking up for summer

While good weather and a Royal Wedding kept shoppers away from the High Street in spring, early summer showed the beginning of better news, with increased sales. GfK’s Matt Gibbs reports...

THE SECOND QUARTER of 2011 has been a tough period for most retailers of electrical products. Excellent weather during the glut of bank holidays during April, and the additional distraction of the Royal Wedding meant there were many reasons for consumers to choose the park, countryside or beach over the retail parks or High Street.

The anniversary of the World Cup also provides for tough footfall

www.pcr-online.biz

“Retail sales showed volume growth of 11 per cent in June. This positive news is certainly welcome.”

Matt Gibbs Account Director, GfK

comparisons year-on-year for many retailers selling both consumer electronics and IT products, and there has been no shortage of media coverage regarding a number of retail failures.

However, things seem to be looking up, with the retail sales of computing devices showing volume growth of 11 per cent in June against a drop of three per cent for the overall quarter compared to 2010. In the run up to the traditionally slower period that precedes back-to-school, this positive news is certainly welcome.

What do I mean when I refer to ‘computing devices’? Well, into this I’m placing mobile computing (notebook, netbook); desk computing (including all-in-ones); and finally webbooks (or tablets). Increasingly, this is the marketplace the consumer sees on entering the ‘computing’ section of a retailer, so it’s right we should start to compare all these form factors and products as a whole.

To a consumer looking to replace an existing device, purchase an additional one or indeed enter the market for the first time, there are now a considerable number of options.

During the second quarter, notebook sales accounted for 57 per cent of all computing devices sold in total – by far the largest contributor. This figure has however dropped from 65 per cent a year ago, indicating the rapid pace of change within the market.

Conversely from a standing start webbooks have captured nearly one-fifth of all volume sales, and over the quarter and indeed during June too; it’s the only category to record absolute growth. If you’re into large percentile figures, the growth within webbooks was 1,300 per cent on last June. Naturally the iPad was not launched until the middle of the year, but it’s clear that the webbook market will continue to see strong growth in coming months.

The conclusion however for the quarter is that whilst webbooks are advancing, they did not provide incremental growth to the category within our panel market – only during June did this occur when notebook sales fell only one per cent on last year.

Notebooks clearly remain in the driving seat as far as computing devices go. As back-to-school looms, we’d all do well to remember this.

September PCR 55

HARDWARE \ SPEAKERS AND HEADPHONES

CONTACTS Ingram Micro: 0871 973 3000 Realtime Distribution: 01480 435 881

Speakers and headphones

Interactive Ideas: 020 8805 1000 Northamber: 020 8296 7066 KMS Components: 02920 713 713 Westcoast: 0118 912 6000 Hama: 0845 230 4262 Gem Distribution: 01279 822 822 EntaTech: 0333 101 1000

Investing in a state of the art MP3 player, or taking the time to carefully hone your personal music selection won’t mean anything unless you have a decent set of headphones and speakers.

Andrew Wooden takes a look at what’s on the market….

Meroncourt: 01462 680060 Target Components: 01977 739 300 VIP Computers: 0871 622 7500 Peak Development: 01489 796979 Lygo International: 0191 2306650

HEADPHONES

[

TURTLE BEACH EAR FORCE Z6A

[

SRP: $32.89 Distributor: EntaTech

]

They say: The Turtle Beach Z6A PC headset combines the audio quality and comfort of a professional-grade gaming headset with the full impact and 3D positional accuracy of multi-speaker 5.1 surround sound.

They say: Designed to deliver superb clarity and rich dynamics, the E461 earphones are not going to let you down.

Specs: 30mm diameter speakers with neodymium magnet, angled design for better 3D audio perception.

Specs: 17 Hz to26 KHz frequency response, 96 dB/mW sensitivity, 12 ohm impedance, 1.3 meter cable.

[

]

CREATIVE HQ-1600 HEADPHONES

SRP: £34.99 DISTRIBUTOR: Realtime Distribution THEY SAY: Experience a whole new dimension in acoustic excellence with the Creative HQ-1600 headphones.

SPECS: 40mm Neodymium drivers, CCAW voice coils, circum-aural closed-back earcup design.

www.pcr-online.biz

SPEEDLINK METIS WIRELESS STEREO HEADSET

]

SRP: £49.99 Distributor: Meroncourt

SRP: £99.99 Distributor: Lygo International ARCTIC SOUND E461-BM

] [

They say: Enjoy your favourite music, enter virtual worlds or chat via the internet – all while walking freely around the room.

Specs: Wireless stereo headset, robust 2.4GHz wireless technology for up to 8m of wireless freedom (maximum line-of-sight range), integrated, sealed lithium polymer battery.

[

SONY MDR-EX50LP SRP: Distributor: Ingram Micro

]

They say: Secure fit hybrid silicone earbuds.

Specs: 9mm driver unit, high density acoustic resistor, cord slider to prevent tangling.

[

CREATIVE WP350 BLUETOOTH HEADPHONES SRP: £89.99 Distributor: Realtime Distribution They say: Bluetooth headphones feature an invisible mic and apt-X to deliver highquality wireless audio.

Specs: Invisible microphone, Apt-X audio codec, advanced noise suppression.

>>>

September PCR 57

]

HARDWARE \ SPEAKERS AND HEADPHONES

[

>>>

RETRACK EUAUDIOIEB SRP: £19.99 Distributor: Northamber

]

They say: The ReTrak retractable stereo earphones are the ideal solution for your iPod or virtually any portable media player.

Specs: 1.1 m total expanded length, 3.5mm plug fits iPod/iPhone and most MP3 players, has a shirt/belt clip for convenient placement of the cord.

[

TRUST GXT 26 5.1 SURROUND USB HEADSET

[

]

SONY DR-GA100 PC GAMING HEADSET

[

]

SRP: 59.99 Distributor: KMS Components

SRP: Distributor: Ingram Micro

SRP: £44.99 Distributor: Interactive Ideas

They Say: This first offering from exclusive brand VERSUS has enviable sound quality.

They say: Ideal for VoIP or listening to music or movies on a PC.

They say: USB headset with true 5.1 high performance surround sound (six built in speakers) and adjustable microphone.

Specs: Bluetooth 2.1, range of up to 10 metres, battery life: 910 hours hands free, approximately eight hours with music. Finished in sleek black and silver.

Specs: Noise-cancelling boom microphone, low-pressure headband.

Specs: 2.2 meter cable, software included with various environmental sound and equalizer settings.

]

ZYNC BLUETOOTH HEADSET BY VERSUS

[

SWEEX XLNT

]

SRP: £14.99 – £19.99 Distributor: Westcoast

They say: Professional sound quality for smartphone and player.

Specs: 13.5 MM driver, 32 ohms impedance, frequency range 10 hz -25 hz, cable length 1.2 meters.

[

EUAUDIOBUD SRP: £7.99 Distributor: Northamber

]

They say: The uniquely designed earbuds offer maximum comfort and incredible performance.

Specs: 1.1 m total expanded length, 3.5mm plug fits iPod/iPhone and most MP3 players, noise isolating in-ear design.

[

THOMSON WHP3001BK WIRELESS HEADPHONES SRP: £49.99 Distributor: Hama

They say: Thomson WHP3001BK wireless headphones are specifically engineered to provide style and comfort with no subsequent sound deterioration.

Specs: Max. range: 100 m, eight hour run-time with medium volume, 863 MHz transmission frequency.

58 PCR September

]

[

MONSTER LIL’ JAMZ SRP: £69.95 Distributor: Westcoast

]

They say: The line is led by the virtually indestructible flagship Jamz and includes the super compact, entry-level Lil’ Jamz.

Specs: 100% solid metal construction, scratch- and corrosion-resistant chrome finish, 24k gold contacts.

>>> www.pcr-online.biz

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"DDFTTPSJFT | Components | %JTQMBZT | Finished Goods | Networking | Software

Delivering Value in Distribution VIP Computers provides a exible and reliable service, ranging from small independent retailers, etailers and major High Street chain stores; every customer has a dedicated account manager who will work closely alongside them to help grow their business.

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Don’t miss out on these great value services. To grow your business, pick up the phone now and call 0871 622 7500, and a member of our team will be pleased to help.

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HARDWARE \ SPEAKERS AND HEADPHONES

[

>>>

BLUEANT EMBRACE HEADPHONES SRP: £149.99 Distributor: Gem Distribution

]

They say: The Embrace offers the absolute best sound for a mobile entertainment experience.

[

Specs: 20 Hz to 20 kHz frequency range, 36 inch cable length, 24 ohm impedance.

SPEAKERS

[

TRUST REMO 2.0 SPEAKER SET

]

ARCTIC SOUND S361 SRP: £106.22 Distributor: EntaTech

]

They say: The ARCTIC Sound S361 is set of 2.1 multimedia speakers that combine modernity and exceptional sound quality in one package.

SRP: £13.00 Distributor: EntaTech They say: Use it anywhere you like, even outside your home or office.

Specs: 40W RMS subwoofer, 18W RMS satellites, 9.2kg.

Specs: USB powered, Big, easy to reach volume control at the front, 8 Watt RMS output (16 Watt peak power).

[

SPEEDLINK MACE 2.1 SUBWOOFER SYSTEM

]

SRP: £17.99 Distributor: Meroncourt They say: Its balancedsounding satellites and impressive bass make the this one powerful little compact solution.

Specs: 9W RMS, compact subwoofer, covered satellite grills.

[

K-WORLD C40 40W AC POWER 2.1 HANDMADE WOODEN SPEAKER

[ ]

SRP: £35 Distributor: Target Components

ENERGY SISTEMS MINI MUSIC BOX Z200

]

[

SONY RDP-M5IP COMPACT DOCK SPEAKER FOR IPOD / IPHONE

SRP: £22.49 Distributor: Meroncourt

SRP: Various Distributor: Ingram Micro

They say: MP3 Music Radio System. Freedom of sound: listen and share your music anywhere

They say: Space-saving speaker dock for iPod/iPhone, for home or on the move 2W + 2W output.

Specs: Plays MP3 files from SD/SDHC/MMC cards with capacity up to 16 GB, FM radio function, 3.5 mm line-in port.

Specs: 10 hours playback, Dock and charge your iPod or iPhone.

]

They say: Wooden cabinet gives you a fantastic sound quality.

Specs: Adjustable bass and treble controls, unique physical equalizer design, 40W (RMS) output.

[

CREATIVE D200

]

SRP: £89.99 Distributor: Realtime Distribution

They say: Wirelessly stream audio from any Bluetooth device to this one-piece speaker system, and indulge in pure pristine music.

Specs: Acoustic tuning and modeling, ten meter range.

60 PCR September

>>>

www.pcr-online.biz

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"DDFTTPSJFT | Components | %JTQMBZT | Finished Goods | Networking | Software

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To grow your business, pick up the phone now and call 0871 622 7500, and a member of our team will be pleased to help. *Subject to status

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HARDWARE \ SPEAKERS AND HEADPHONES

>>>

[

K-WORLD 15W USB 2.1 SPEAKER SPEAKER

] [

SRP: £25 Distributor: Target Components

[

XPERTTOUCH 2.1 SPEAKER SET

CYBER SNIPA SOLAR PORTABLE MINI SPEAKER

]

They say: USB Powered, a full sound blaster.

SRP: £24.99 Distributor: Interactive Ideas

Specs: USB 2.1, Total Power 14 Watts RMS, Two 2.5-inch full-range drivers, 4-inch longthrow woofer.

They say: The Sonar Portable Mini Speaker provides shockingly powerful, clear and loud sound in a tiny capsule that fits conveniently into your pocket.

]

Specs: 18 inches cord length, 3W, four hour battery life.

SRP: £39.99 Distributor: Ingram Micro They say: Stylish 2.1 speaker set including design subwoofer with convenient touch control.

Specs: 30 Watt output, subwoofer with illuminated edges in 3 colours to indicate volume, treble or bass control mode, compact, space saving satellite design for clear mid and high range audio response.

[

WOWEE ONE SPEAKER SRP: £49.99 Distributor: Gem

]

[

They say: The WOWee ONE is a compact portable speaker unit that provides outstanding sound quality from a unit no bigger than your hand.

Using a unique technology the WOWee ONE speaker turns any surface it’s placed on into a sub-woofer.

[

]

SRP: £97.90 Distributor: VIP Computers They say: World’s most compact five channel speaker – hear your games come alive.

Specs: True cinematic surround sound, compact ID design, easy setup.

62 PCR September www.entaonline.com/tritton

[

]

SRP: £19.99 Distributor: Gem They say: The Universal Travel Speaker enables you to listen to your tunes anywhere - at home, in the park, at the beach, by the pool.

Specs: A small and compact speaker which delivers good quality sound in any environment.

Specs: Up to 20 hrs play time per charge, 40Hz-20kHz sound range, LED battery low indicator battery.

ASUS CINE5

EXSPECT UNIVERSAL TRAVEL SPEAKER

DBEST PS4003 DUO SRP: £34.99 Distributor: Peak

]

They say: The PS4003 is comprised of two independent units each with its own Hi-Fi amplifier and built-in battery.

Specs: Two powerful built-in amplifiers, internal magnets and ergonomic design to join the pieces, compatible with all audio equipment featuring a 3.5mm jack.

www.pcr-online.biz

Delivering Value in Distribution

Accessories | Components | Displays | Finished Goods | Networking | Software

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ĹŽ $PNQFUJUJWF QSJDJOH

Plus much more‌!

Don’t miss out on these great value services.

To grow your business, pick up the phone now and call 0871 622 7500, and a member of our team will be pleased to help.

DISTRIBUTOR OF THE YEAR

WINNER

Saless Hottlinee: 08 871 622 2 750 00 www w.viip-coompputeers.ccom m/uk Š Copyright VIP Computer Centre Limited. 2011. Information correct at time of publication E&OE

Software

Looking for information about voice recognition software? Read our interview with Nuance...

p 67

NUANCE We talk with sales director for the UK, South Africa and Benelux, Neil Grant about voice recognition. p 70

HONESTECH Managing director Jay Choi discusses the future of media conversion.

www.pcretailmag.com

September PCR 65

SOFTWARE \ NUANCE

It’s good to talk Helen French chats to Neil Grant, from speech recognition software firm Nuance, about flagship program Dragon NaturallySpeaking and the future of voice technology…

“It’s only been over the last few years that PCs have had the power to run the complex processes required – now there’s a better and more user-friendly experience available.”

Neil Grant, Nuance

www.pcr-online.biz

SPEECH recognition technology has made incredible leaps over the years, but it’s yet to see widespread understanding or demand from consumers, despite having a number of valuable uses.

Nuance is arguably the market leader in the field, working with companies worldwide to offer speech solutions in the healthcare and legal industries, as well as to mobile phone and car manufacturers. It offers programs such as Dragon NaturallySpeaking (DNS) for PC and Dragon Dictate for Mac that make it easy to get words onto the screen without ever putting finger to keyboard, as well as mobile apps. We spoke to Neil Grant, sales director for the UK, South Africa

and Benelux, to learn a little more about the software, and find out where speech recognition is going next...

Nuance products are used around the world, and Dragon NaturallySpeaking is on version 11.5 now, yet a lot of people aren’t familiar with the product. Why do you think that is?

Our products have been incredibly successful in specialised areas such as the legal and healthcare markets, for example. And over the last three to five years we’ve done a lot of business in the general retail space – it’s a large part of our overall business – but we do need more awareness among consumers.

One reason for all this is that speech recognition takes a lot of computing power to do it well and to do it quickly, and in order for it to be really commercially viable. It’s only been over the last few years that computers have had the additional power to run the complex processes required – now there’s a better and more user-friendly experience available, with quicker results, and less training needed to use the software in the first place.

You must see a huge range of uses for the software.

There’s a huge variety of usage – from people recording family

>>>

September PCR 67

SOFTWARE \ NUANCE

>>> history, to dictating inventory reports to check out of houses, to novelists, through to extreme use cases like Stuart Mangan, who was a rugby player until he was injured and paralysed from the neck down. Using DNS, he could not only use dictation for emails or letters, but with a little integration he was able to channel surf his TV by voice, send texts to his friend, use social media. That struck me as one of the most exciting areas of usage. Sadly Stuart Mangan died in 2009, but he said using DNS gave him his independence and privacy back – for us it makes the work worthwhile.

You joined Nuance in 2001. How has the technology changed since then?

At the time it seemed mind-blowing, but to see how much it’s improved since then is phenomenal. First, the speed and accuracy has really improved. And the ease of use, in terms of command and control of the computer itself, has become a lot more intuitive. Instead of having to learn whole lists of commands by heart you can say what you see or what you want to do. We recognise that there are many ways of saying the same thing. It make massive differences to the usability of the product.

The technology is said to be 99 per cent accurate – is it possible to see much improvement after that point?

You can always improve. Speech recognition is a statistical process. The more data you can crunch, the better the recognition is going to be. There are always adaptations, new words coming in – through slang and social media, for example. It needs to be kept on top of.

Neil Grant, Nuance’s sales director for the UK, South Africa and Benelux

Dragon’s apps for iPhone help increase brand awareness

We measure accuracy in terms of word error rate. If you’re creating a 1,000-word document, that could mean ten errors and that’s something we can improve on.

Accuracy is not something we’re ever going to sit back and take for granted.

Other improvements might be around natural language and understanding what people want the computer or device to do, without them having to learn exact commands.

“We’ve moving into this more multi-modal set of possibilities where we have touch, we have speech, we have gesture and all of these things will come together.”

Neil Grant, Nuance

We’ve noticed increasing numbers of software firms releasing apps to run along their main program, including Nuance. How is this working for you?

We have Dragon on the iPhone, FlexT9 on Android and various solutions on BlackBerry – mostly in the US, as it’s dependent on the carrier.

In terms of the iPhone application, it’s an important piece for us. Even though it’s a free app, the job that it does in getting the brand and speech in front of the mass market is very important.

The next version of Windows is all about touch. Do you think we will ever see voice-based operating systems/computers? Is it something we might see Nuance do?

I don’t see Nuance moving into producing our own OS. What we’ll do is work with market leaders such as Windows, Apple, Android, and so on.

The keyboard and mouse were always traditional input methods for getting data into your computer. We’re now moving into this more multimodal set of possibilities, where we have touch, we have speech, we have gesture and all of these things will come together.

Nuance has never been about only using speech to the detriment of everything else. What we’ve always been about as a company is productivity. It’s all about improving the way people work, making it smarter, easier, faster. Where it’s faster to touch you’ll do that, and where it’s faster to talk, you’ll do that.

THE NUANCED HISTORY OF SPEECH RECOGNITION SOFTWARE 1939 – Bell Labs demonstrates the Voder, a voice synthesiser.

1962 – The IBM Shoebox, displayed at the 1962 Seattle World’s Fair, recognises 16 spoken words and the digits 0 to 9.

1976 – IBM’s Jim Baker creates a ‘Hidden Markov Modelling’-based speech recogniser – a complicated mathematical pattern-matching strategy. HMM goes on to be adopted by most speech recognition companies.

1978 – Texas Instruments introduces the ‘Speak and Spell’ learning aid, which led to big developments in voice synthesis.

1982 – Dragon Systems is founded by Drs Jim and Janet Baker.

1983 – Maestro cars by Austin Rover

68 PCR September

feature onboard computer with synthesised speech.

1990 Dragon Systems introduces DragonDictate 30K – the first large vocab, speech-to-text system for general dictation. Users had to pause between words.

1994 – DragonDictate for Windows is the first software-only PC-based dictation product.

1997 – IBM releases ViaVoice and Microsoft’s Bill Gates says speech recognition will become standard part of PC interface. Dragon NaturallySpeaking 1.0 is launched – the first general-purpose continuous-speech recognition product.

2000 – ScanSoft acquires Dragon products and technologies.

2004 – In partnership with the Royal National Institute for the Blind, ScanSoft embeds TALKS software on Symbianplatform mobiles and distributes them to the visually impaired.

2005 – ScanSoft and Nuance merge, then become Nuance Communications.

2006 – Nuance challenges world’s fastest texter to a race – Nuance Mobile Dictation wins, finishing the chosen sentence in 16.32 seconds.

2007 – The Mercedes-Benz C-Class, Fiat Bravo and Ford Mondeo all offer Nuance speech recognition technology as part their infotainment systems.

2010 – Microsoft’s Kinect adds voice control to the Xbox 360 games console.

2011 – Dragon NaturallySpeaking 11.5 is released for PC.

www.pcr-online.biz

SOFTWARE \ HONESTECH

Out with the old, in with the new With so much focus on new digital media forms, Honestech thinks we’re in danger of losing older films and home movies forever. Andrew Wooden talks to MD Jay Choi…

“The product taps into the fear that people will lose their child’s first birthday party video or a personal collection of masterpieces from the past.”

Jay Choi, Honestech

How big is the market for converting old media into new? Is demand growing?

Since everyone’s focusing on new technology, this vast market with such demand is not being monitored properly, thus I don’t have research data or a report.

However, according to NPD, which monitors actual sales in the retail market, there is a huge increase in the sales of products that convert old media to new.

The fact of the matter is that there is a fear of not having a way anymore to convert old memories trapped in cassettes to new digital formats or mediums. People are aware that old mediums are deteriorating and losing quality over time.

The product taps into the fear that people will lose their child’s first birthday party video, or a personal video collection of masterpieces from the past.

family and friends, whether through social media sites or the living room TV.

The bottom line is that you get ‘what you see and hear’ from the old medium.

Presumably the results degrade a bit?

The product includes some settings to enhance brightness, contrast, hue, saturation, sharpness, and sound, but it wouldn’t turn old and deteriorated video to new DVD cinema quality.

Based on technology and machinery, the quality should be the same as what’s already on old media such as VHS tape.

Many people assume the product can somehow turn old movies into new DVD movie quality, which is just not true. For those people, the quality may seem to degrade.

Users are recommended to clean the head of VCR or camcorder and preview the video and sound before capturing.

Is there much margin in selling them, if you’re a tech retailer?

Typical margin for retailers would be around 30 per cent.

Is there any way of converting standard media to 3D or high definition?

It would be a very difficult task and time consuming as a DIY solution through PC software and cables.

Once converted to digital format, it would be an easier and better solution to find a new TV and DVD/Blu-ray players that support 3D and HD upconverting. Many DVD/Blu-ray players can now up-convert to 1080i or 720P.

Isn’t it cheaper to re-buy a movie DVD than convert it?

Once purchased, it’s pennies to convert to DVD. Most people assume that old movies are available through DVD or Blu-ray or even Netflix and iTunes, but, those outlets only offer very limited choices from the past.

Some movie outlets may have the latest releases, but don’t offer or remaster according to one person’s taste.

Same goes for music. It’s all about personal favourites, whether it’s home or amateur movies or a Disney collection from many years ago.

Is this also driven by people wanting to upload home video to social media sites?

Many people do share captured movies through social media sites, but most people purchase the product to find new and better ways to archive precious memories from past.

Once converted to DVD or digital format, they can be easily shared with

70 PCR September

www.pcr–online.biz

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PC&Games Accessories Looking to find out what happened at Gamescom? We have a round-up in this section...

Driver: San Francisco 74 GAMES SOFTWARE NEWS

80 WARHAMMER 40,000: SPACE MARINE

Coverage from the Gamescom event, as well as charts of the top-selling budget and full price games.

A preview of the new third-person shooter, based on the popular tabletop franchise.

79 DRIVER: SAN FRANCISCO

82 THE INDIE STONE

We take a look at the latest installment in the popular Driver series.

We talk to The Indie Stone, a small developer studio best known for Project Zomboid.

PC GAMES & ACCESSORIES \ NEWS

Sponsored by

Record numbers flock to Gamescom

By Helen French

SHOWING OFF GAMESCOM SAW its largest ever attendance numbers this year – surely proof it it were needed that video games are more mass-market than ever.

At times visitors to the event had to queue up for entrance to certain halls.

It’s hard to imagine that happening at a wedding or gardening event – although perhaps it is more a sign of how commited hardcore gamers are than a true measure of widespread popularity.

WILDCARD WILDSTAR NCsoft’s WildStar made perhaps the biggest noise out of the new games on display at the event, and generated a fair amount of buzz online afterwards.

Looking at the description, I’m somewhat tempted to dip a toe in the murky MMO waters, but as the last online game I played (French title Dofus) stole several years of my life, I think it would be a little dangerous to try. All the same, it’ll be interesting to see whether WildStar can take any ground from MMO behemoth World of Warcraft.

THE WORLD’S largest consumer video game show got even bigger this year, with a whopping 275,000 visitors to the trade fair in Cologne. The event, held from August 17th to 21st, also had 557 exhibitors from almost 40 countries, and approximately 300 games were on display.

“In a word: overwhelming!” said Koelnmesse CEO Gerald Böse.

“We grew further, attaining a level of results over that of last year, both on the exhibitor and on the visitor side.”

The MD of the German Federal Association of Interactive Entertainment Software, Olaf Wolters, added: “Gamescom 2011 was able to write another chapter in the success story of the world’s largest games fair with an increase

Hundreds of thousands of gamers lined up to get their hands on the latest software

FULL PRICE TOP 10

BUDGET PRICE TOP 10

IS BICKERING BAD FOR BUSINESS? There’s long been a competitive rivalry between Activision and EA over shooter franchises Call of Duty and Battlefield, but it’s stepped up a gear recently (see page 77), the latest round beginning when EA CEO John Riccitello said he wanted to see the Call of Duty franchise ‘rot from the core.’

Activision’s Eric Hirshberg used Gamescom as an opportunity to tell audiences that he wants ‘as many games as possible to succeed,’ in order for the industry to keep growing. Naive or sensible?

EA clearly thinks the former, responding by welcoming Hirshberg to the ‘big leagues’ and promising to take Battlefield 3 down. But will any of this affect either firm’s games sales? Do gamers care who wins the war of words?

Helen.French@intentmedia.co.uk

74 PCR September

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THE SIMS 3

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THE SIMS 3: OUTDOOR LIVING STUFF

EA

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THE SIMS: MEDIEVAL

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WOW: BATTLE CHEST

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THE SIMS 3: LATE NIGHT

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CRYSIS 2

EA GAMES

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SHOGUN 2: TOTAL WAR

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ROLLERCOASTER TYCOON 3:

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PORTAL 2

EA

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THE WITCHER 2

NAMCO BANDAI GAMES

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DUNGEON SIEGE III

10 FABLE III

MICROSOFT

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FOCUS MULTIMEDIA SQUARE ENIX

10 WOW: WRATH OF LICH KING

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PC GAMES & ACCESSORIES \ NEWS

NEWS BYTES

in visitor numbers of eight per cent. We are already looking forward to Gamescom 2012 in Cologne with anticipation.�

The major firms made big announcements at the show, and there was plenty of action in the PC games space.

NCsoft made waves with the unveiling of its latest MMO. Named WildStar, it’s hoping to gain ground in the competitive MMO sector through the different specialities players can take on – namely explorer, soldier, scientist or settler. It’s set in a ‘future fantasy’ environment, and looks to have bright, vivid graphics.

The games publisher also displayed a new playable demo for Guild Wars 2 at the event. “WildStar and Guild Wars 2 showcase the innovation coming from NCsoft’s development studios, paving the way for the next

generation of games and setting a high bar for the entertainment industry to follow,� commented NCsoft West’s Matt Turetzky.

EA announced Warhammer Online: Wrath of Heroes, which will be a free-to-play title on social networks including Google+, and likely to be released this autumn.

The firm also revealed that action RPG Kingdoms of Amalur: Reckoning will hit UK shelves on February 10th 2012.

Game designer Ken Rolsten said: “I can’t wait for you to get your hands on Reckoning and test out the combat for yourself. Until you’ve really played it, you just don't have any idea how much fun it is.�

There were Gamescom awards, too, voted for by a panel of industry professionals and members of the media. EA shooter Battlefield 3 won Best of Gamescom, while Diablo III nabbed Best PC Game title.

ON THE RADAR TITLE Guild Wars Trilogy Driver San Francisco Men of War - Vietnam Penny Dreadfuls Sweeney Todd Assassin's Creed 2 Heroes of Hellas 2 Dead Island Monkey Island Special Edition Collection Warhammer 40,000: Space Marine Might & Magic: Heroes VI Murder, Mystery & Madness Vampire Saga 2 Settlement Colossus Golden Trails Farm Frenzy 3: Ice Age Sengoku London Underground Simulator Call of Juarez: The Cartel

GEM INKS DEAL WITH ROCCAT Gem Distribution has partnered with Hamburg-based Roccat Studios to offer highperformance games peripherals in the UK. The peripherals have been designed for comfort and performance, whilst minimising external noises and distractions.

Products include the Roccat Isku Illuminated gaming keyboard, which features a Talk protocol that enables it to communicate with the Roccat Kone gaming mouse. “Gem is thrilled to have been given the opportunity to represent the Roccat range as it continues to expand and meet the needs of today’s consumer and gaming enthusiast� said Tracey Tennison, general sales & purchasing manager, Gem Distribution LACE MAMBA OFFERS RETAIL BOUNTY Publisher Lace Mamba has announced that it will release Bounty Hounds Online Pro, the upcoming sci-fi MMO, for retail in autumn 2011.

The boxed retail version will be priced at ÂŁ9.99 and as well as the Bounty Hounds Online client, it will include access to exclusive in-game items and abilities, as well as premium in-game currency.

The game is set in the 25th century and players take the roles of mercenaries on Clear Sky Planet, where they must attempt to keep the fragile peace after galactic war.

FOOTBALL MANAGER AIMS FOR XMAS Publisher Sega and developer Sports Interactive have announced that Football Manager 2012 will reach shop shelves in time for Christmas.

The football management sim has sold over seven million copies worldwide and has spent 108 weeks at number one in the UK PC charts so far. The new edition is set to have over 800 new features.

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Games firms seek reconciliation Activision and Valve try to broker peace after ‘feuds’ O EA escalates rivalry, promises to take CoD down PUBLISHER ACTIVISION and game platform Steam both tried to heal fractured relationships with EA at trade event Gamescom.

Activision and EA have long had a war of words over rival video games franchises Call of Duty and Battlefield, but it seems Activision now thinks the best way forward is a peaceful one, if the games industry is to keep growing.

Activision boss Eric Hirshberg reportedly told a Gamescom audience: “Recently a competitor of ours was quoted as saying that he wants to see Call of Duty ‘rot from the core’. Can you imagine the head of Dreamworks Animation saying that he wants Toy Story to ‘rot from the core’?

www.pcr-online.biz

First person shooters, like Modern Warfare 3 (pictured) are serious business

“As someone who runs one of the biggest publishers in this business, I want as many games as possible to succeed, whether we created them or not, because I want this industry to keep growing.”

However, EA has since hit back, with corporate communications director Jeff Brown telling IndustryGamers: “Welcome to the big leagues Eric – I know you’re new in the

job but someone should’ve told you this is a competitive industry.”

“You’ve got every reason to be nervous. Last year Activision had a 90 [per cent] share in the shooter category.

This year, Battlefield 3 is going to take you down to 60 or 70.”

Meanwhile Valve was seeking to repair its relationship with EA too.

Studio president Gabe Newell, referring to the fact that some EA games have been removed from its download service Steam, told PCR’s sister magazine Develop: “We have to show EA it’s a smart decision to have EA games on Steam, and we’re going to try to show them that.”

EA is yet to respond.

September PCR 77

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DRIVER: SAN FRANCISCO Genre: Driving Publisher: Ubisoft Distributor: Gem Release date: September 2nd

Take a road trip to San Francisco with the latest edition of the Driver series, set to thrill racers with high speed car chases. Andrew Wooden takes a look...

THE LATEST ITERATION of the smash hit racing franchise Driver hits the bumpy streets of San Francisco.

Developed by Ubisoft Reflections under the direction of the creators of the original title, all the cinematic gameplay that made the original games popular will return, plus a number of new gameplay modes including ‘shift’.

This new function allows players to seamlessly jump between well over a hundred licensed vehicles, keeping them constantly in the action.

Gamers take on the role of Detective John Tanner, as he goes on a relentless manhunt for crime lord Charles Jericho through the hills of the City by the Bay. This is mainly conducted by massively high speed car chases.

“In many ways, the Driver franchise defined the action driving genre with its unique blend of intense driving action and iconic locations,” said Geoffroy Sardin, EMEA chief marketing and sales officer at Ubisoft. "Driver San Francisco features a thrilling storyline and exciting new gameplay elements that are sure to captivate both long-time fans as well as newcomers to the series.”

The franchise has sold 14 million copies worldwide, setting this latest version in good stead.

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“It features a thrilling storyline and exciting new gameplay elements sure to captivate fans.”

COLLECTORS EDITION

A Collector Edition will also be available – the limited edition of the game will include: O A high quality, collectable replica of the hero car of the game (1970 Dodge Challenger Hemi R/T Six Pack – 18x9x9 cm); O A map of San Francisco, detailing the in-game location of the 80 dares scattered across the city; O Two exclusive in-game vehicles; O The ‘Mass Chase’ challenge: a wrongfully accused driver attempts to escape the whole police force of San Francisco and prove his innocence; O More features yet to be unveiled.

September PCR 79

PC GAMES & ACCESSORIES \ RECOMMENDED

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Andrew Wooden investigates what the future holds for Space Marines in the Warhammer Universe these days...

THE WARHAMMER universe, based on the British-made table-top, dicebased combat game, is now a massive global franchise. It has been particularly well ported into the video games sector through a number of titles with varying success – though the comparatively quaint table-top game is still thriving too, with dedicated Games Workshop stores in the UK and Europe.

Previous titles have tended to be more tactical, and more akin to the chin-stroking approach that players of the original table-top game will be familiar with. Warhammer 40,000: Space Marine, meanwhile, puts on a gung-ho third-person hat, putting players in control of a single super solider, tearing around a futuristic landscape administering plasma death to alien types.

“The game takes a gung-ho third-person approach, putting players in control of a super soldier, tearing around a futuristic landscape administering plasma death.”

Space Marines are no pushovers – through extensive genetic modification, psycho-chemical conditioning and years of rigorous training that would kill a normal man, they become superhuman.

As well as fighting off the greenskinned Orks, which are pretty dim but numerous, Captain Titus – who players jump into the heavily armoured space-shoes of – also comes up against the sinister forces of Chaos – who ironically are much better tactically organised.

The plot is suitably epic sci-fi. Titus and his chums Leandros and Sidonus lead a detachment of space marines onto an Imperial Forge World. There, they discover hoards of Orks to fight,

80 PCR September

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WARHAMMER 40,000: SPACE MARINE Genre: Action Publisher: THQ Distributor: Advantage Distribution Release date: Sep 09 2011

landing in the middle of a millionstrong invasion. The super-armoured humans have to defend an experimental power source from increasingly powerful enemies, including the mind-controlling Tainted Psykers and Bloodletter Daemons.

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THQ is supporting the release of Warhammer 40,000: Space Marine with a series of promotions at gaming events over the next couple of months, and the more action-based gameplay should open the world up to a broader audience than ever.

September PCR 81

PC GAMES & ACCESSORIES \ RECOMMENDED

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DEVELOPER PROFILE

The Indie Stone The Indie Stone’s Andy Hodgetts explains why indie PC development was his studio’s chosen home The Indie Stone – the studio behind undead online hit Project Zomboid – found that the sheer volume of people developing games for iOS made PC an attractive alternative. “iOS seems like a great market to make a game on, but one thing we noticed was the sheer number of mobile developers out there,” he said.

“With a single store to get noticed on, using technology unfamiliar to us,

82 PCR September

it seemed like it would be difficult. PC has been around forever, it’s a platform that’s been successfully explored by indie devs for years, and is a safe bet for the foreseeable future.”

And Hodgetts is a committed advocate of the indie community that has established itself around the PC: “It’s wonderful to be able to make games that you love – if you’re able to fund this then it’s the best thing ever.

It’s also wonderfully liberating. You’re suddenly able to say what you like and announce what you like. After spending ten years as a monkey at a

desk with little to no real power, suddenly being able to do just that is probably the best thing ever.”

Hodgetts is also enthused by the success stories emerging from PC indie development at the moment and foresees a strong future for the indie

COMPANY INFO

sector in that direction.

“The ‘Minecraft model’ is a spectacularly good way of getting funds to make your game provided people are interested in your project, but if you go that route, for the love of God, don’t screw it up.”

In association with

The Indie Stone Founded: 2009 Headcount: 4 Based: UK www.projectzomboid.com

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Consumer

Electronics Looking for a range of gaming peripherals? Just turn the page...

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GAMING PERIPHERALS We take a look at one of the fastest growing and most important sectors in todays PC gaming market

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September PCR 85

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Products shown: Xana JM-0200 (left) & Xero JM-0100 (right)

XANA & XERO - CORDED LASER & CORDED OPTICAL MICE

Complete control with every click...

These seasoned all-rounders have 5 buttons, an ergonomic design and a 4-way scroll wheel, so they can easily cope with whatever comes their way.

As is often the case, opting for the XANA or XERO comes down to internal specifications. A true techie, XANA comes with the latest laser technology, whereas XERO relies on its tried-and-tested optical scanning.

Available from:

HARDWARE \ GAMING PERIPHERALS

[

CONTACTS Computer 2000: 0871 880 3000

]

STEELSERIES DIABLO III MOUSE AND HEADSET

SRP: Mouse £64.99, Headset: £89.99 Distributor: Interactive Ideas, Gem Distribution

EntaTech: 0333 101 1000 Gem Distribution: 01279 822822 Ingram Micro: 0871 973 3000

They say: The fast-paced, dark fantasy world of Diablo III features high-velocity gameplay that benefits from quick response times. And whether it’s the faint clicks of loot dropping or the bass of spawn meeting their end, it’s a game that must be heard.

Interactive Ideas: 020 8805 1000 Meroncourt: 01462 680060 Realtime: 01480 435 881 Target Components: 01977 739 300

Specs: Drag and drop Diablo III skills and functions to mouse buttons. Scalable pointer speed.

Ten million clicks per switch.

Illuminated zones on both devices.

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Gaming peripherals For gamers who spend serious amounts of time in front of their keyboards, it’s worth splashing out on high quality games peripherals that will increase comfort and their chances of victory. Helen French gets some peripheral vision…

[

RAZER NAGA EPIC MOUSE SRP: £99.99 Distributor: Realtime They say: It shifts the balance between the keyboard and mouse with its 17 MMO-optimised buttons.

Specs: 17 MMO-optimised buttons. Dual mode wired/ wireless functionality. Three interchangeable side panels for ergonomic fit. Charging dock.

5600dpi Razer Precision 3.5G laser sensor. Battery Life: 12hrs (continuous use); 72 hours (normal gaming usage).

www.pcr-online.biz

]

[

OZONE GAMING GEAR RADON 5K LASER 5600DPI GAMING MOUSE SRP £49.99 Distributor: Meroncourt

]

[

GIGABYTE GM-M8000 GAMING MOUSE SRP: £27

]

Distributor: Target Components

They say: Feel the game as real as never before.

They say: A super powerful mouse designed specially for gaming users.

Specs: Professional gaming laser sensor Philips PLN 2032.

Eight buttons. Accurate motion reporting up to 1m/s.

Macro and Script functions.

USB report rate with four selectable levels (1000 Hz max.). Hardware data saving technology. Adjustable weight (includes 5x 4.5g weights).

Specs: Ergonomic design.

4000dpi high-performance AVAGO 6090 laser sensor. 15 customisable onboard settings with macro editing. ‘Up-down’ DPI adjustment button. Weight tuning up to 38 grams of metal weights. Includes Professional Ghost Engine mouse software suite.

[

CYBORG R.A.T. 7 GAMING MOUSE 5600DPI

]

SRP: £89.99 Distributor: EntaTech They say: The R.A.T. 7 helps you play like the pros.

Specs: Adjust length and thumb panel for perfect positioning. Three palm rests and three pinkie grips.

Custom weight system – add up to five six-gram weights.

5600 DPI – with a twin eye laser sensor, the R.A.T 7 can track up to six metres per second. Four custom DPI settings. Precision aim mode.

>>>

September PCR 87

HARDWARE \ GAMING PERIPHERALS

[

>>>

]

MICROSOFT SIDEWINDER X8 MOUSE WINXP/VISTA USB PORT BLUETRACK SRP: £84.99 Distributor: Westcoast, Gem Distribution, Computer 2000

[

ROCCAT ISKU KEYBOARD

They say: The ultimate gaming mouse system.

]

SRP: £79.99 Distributor: Gem Distribution, Meroncourt

[

They say: Lets gamers master any game the easy way – and be legend.

RAZER CHIMAERA 5.1 HEADSET

Specs: Up to 30 hours of active gaming on a single charge, or use the play and charge cable for non-stop action. BlueTrack technology.

2.4 GHz wireless. Built for lagfree play. Vertical side buttons.

Scroll wheel with tilt. Onetouch access to Microsoft PC gaming features.

]

SRP: £169.99 Distributor: Realtime

Specs: Blue key illumination with six brightness levels. Three EasyShift Zones for easy key duplication. 36 easy-to-reach macro keys including three thumbster keys. 180 possible macros. Extra-large wrist rest.

Non-slip base with lock-on keyboard feet. Fast profile switching. Roccat Talk: get a set bonus by combining devices.

They say: Gives you a true-to-life surround sound experience.

Specs: Tournament grade 5.1 positional audio with large circumaural ear cups. 5.8 GHz interference-free wireless headset.

Docking base station for recharging and advanced controls. Connect up to four base stations. Rechargeable batteries for extended gaming sessions of up to eight hours.

[

]

GENIUS SLIMSTAR 335 GAMING KEYBOARD SRP: £19.99 Distributor: VIP, Target Components They say: Genius has developed a new gaming keyboard that's sure to dazzle the most experienced gamers.

[

RAZER ANANSI KEYBOARD

]

SRP: £99.99 Distributor: Realtime They say: Raises your level of gameplay by giving you the power to instantly use up to seven times more commands and abilities.

Specs: Seven thumb modifier keys. Over 100 programmable Hyperesponse keys. One-button profile switching. Five additional gaming keys. Optimised key matrix. Gaming mode option.

Easy access media keys.

88 PCR September

[

MICROSOFT SIDEWINDER X6 KEYBOARD

Specs: Fifteen macro programmable keys for instant customised game control. Eleven standard hotkeys for media centre control, internet and email.

Enhanced large keycaps for accuracy and tactile feedback.

Streamlined design offers hand support.

]

SRP: £69.99 Distributor: Westcoast, Computer 2000, Gem Distribution They say: Powerful, programmable, gaming keyboard Specs: Switchable key pad.

Flexible design, choose right side or left side configuration.

Mode switching. Manually toggle the keyboard from standard mode to either of two gaming modes.

Audio/music controls.

[

LOGITECH G510 KEYBOARD SRP: £99 Distributor: Gem Distribution

]

They say: Gives you instant access to the tools you need to win.

Specs: GamePanel LCD shows realtime game stats, system information and VoIP communication data. 18 programmable G-keys. Custom backlighting. Integrated USB audio.

Multi-key input. Instant media access. Full-speed USB.

>>>

www.pcr-online.biz

HARDWARE \ GAMING PERIPHERALS

>>>

[

ASUS CINEVIBE GAMING HEADSET

]

SRP: £45.67 Distributor: VIP They say: ASUS CineVibe is a USB gaming vibration headset and its ear cups conform to a user’s ears for an enhanced bass experience.

Specs: Optimal bass vibration to enjoy vivid and live gaming sound. Cozy leather ear pad to support long gaming sessions. Super easy to use: Plug & Play, driver free. Foldable design.

[

VULCAN ANC PRO GAMING HEADSET

]

SRP: £79.70 Distributor: VIP

[

QPAD QH-1339 PREMIUM GAMING HEADSET 3300

]

They say: First active-noisecancelling pro gaming headset.

Specs: First ANC for gamers.

85 per cent active noise cancellation. 30dB noise isolation. Lightweight at 325g.

Ultra-soft breathable cushions with memory foam. 40mm drivers deliver crystal-clear and directional audio details.

Detachable noise-filtering microphone.

SRP £272.99 Distributor: Meroncourt They say: Perfected for the difficult conditions of noisy cockpits and now adapted to the demands of gaming sessions.

Specs: Reduces surrounding sounds with approx.18 dBa. Brilliant highs and very deep bass (5 - 30.000Hz). Noise-cancelling cardioid condenser microphone.

Rugged steel headband with soft replaceable ear and headband pads. Five-year warranty. Plug & Play USB sound card with volume control.

[

TRITTON WARHEAD 7.1 DOLBY WIRELESS FOR XBOX 360

]

SRP: £219.99 Distributor: EntaTech They say: Expected to be the world's first truly wireless Dolby 7.1 surround sound headset for Xbox 360.

Specs: 5.8Ghz wireless technology; Dolby 7.1 surround sound; 50mm Neodynium drivers; two hot-swappable rechargeable battery packs; selective voice monitoring; built-in EQ and audio control; padded headband and plush earcups.

>>>

www.pcr-online.biz

HARDWARE \ GAMING PERIPHERALS

>>>

[

NVIDIA 3D VISION KIT WITH FREE DUKE NUKEM FOREVER GAME

[

]

They say: Convenient and advanced gaming on either PlayStation 3 or the PC

They say: Upgrade your PC to a fully immersive stereoscopic 3D gaming experience.

Specs: Eight-way D-pad, two analog joysticks and 15 buttons. Turbo button for rapid fire action. Pressure sensitive fire buttons and analog shoulder buttons. Playstation 3 controller indicators and home button. Extra long 2 m cable.

Specs: High tech active shutter glasses for full HD resolution per eye and wide viewing angles. Support for full HD 120 Hz LCD monitors. Maximum 3D display flexibility. Designed for use with any 3D-Vision Ready displays. High power wireless infrared communication.

Powered by Nvidia GeForce GPUs.

HAUPPAGE HD PVR SRP: £199 Distributor: Ingram Micro

]

They say: Playback HD PVR recordings on your computer screen, then transfer the files to your Xbox 360 or Playstation 3.

Specs: Capture from HD Video sources.

1080i recording resolution. Video editing and burning software. Remote control and IR blaster. Component video cable set, audio cable set, USB cable.

www.pcr-online.biz

]

SRP: £17.99 Distributor: Interactive Ideas

SRP: £121.99 Distributor: VIP

[

TRUST GXT WIRELESS GAMEPAD FOR PC & PS3

[

MICROSOFT XBOX 360 COMMON CONTROLLER/ WIRELESS COMMON CONTROLLER

]

SRP £24.99 wired, £39.99 wireless Distributor: Westcoast, Computer 2000, Gem Distribution They say: Precisely what you need for PC and Xbox gaming.

Specs: Compact, ergonomic shape.

Vibration feedback. Precise thumb sticks. Two pressure-point triggers.

Eight-way directional pad. A 2.4 GHz wireless connection with up to a 30-foot range on wireless model.

September PCR 91

HARDWARE \ GAMING PERIPHERALS

>>>

[

SPEEDLINK CARBON GT RACING WHEEL

]

SRP £43.99 Distributor: Meroncourt They say: You’ll take the curves in your stride.

[

GENIUS TRIO-F1 GAMING WHEEL AND PEDALS

]

SRP: £23 Distributor: Target Components They say: Ergonomic wheel design ideal for marathon racing.

Specs: Compatible with PC, PS3, Wii and GameCube systems.

Ergonomic wheel design ideal for marathon racing. Eleven buttons and 8-way D-pad for racing games.

Foot pedal for acceleration and brake. Mounting clamp included.

[

RAZER HYDRA PC CONTROLLER

]

Specs: Force vibration. Specially developed for the PC, PlayStation 2 and 3. Freely programmable button assignment. Ergonomically designed.

Rugged, non-slip pedal kit. Desk clamp and suction cups. Four shifter paddles.

Large professional 250° steering lock.

SRP: £129.99 Distributor: Realtime

[

]

SRP: £139.99 Distributor: EntaTech They say: Built for the best virtual pilots in the world.

Specs: Precision centring mechanism. Two-stage metal trigger. Four fire buttons including missile launcher. Fiveposition handle adjustment system. Progressive throttle with tension adjustment.

SAITEK PRO FLIGHT RUDDER PEDALS WITH TOE BRAKES

]

SRP: £109.99 Distributor: EntaTech

They say: Extend your natural body motion directly into the game.

They say: Take flight simulation reality to the next level.

Specs: Analog stick for fluid control.

Four hyperesponse action buttons.

Rapid-fire trigger and bumper for faster in-game response. Non-slip surface. True six degree-of-freedom magnetic motion tracking.

Lightweight, anti-tangle braided cable. Low-power magnetic field, low power consumption. Ultra precise sensor.

[ SAITEK X52 PRO FLIGHT CONTROL SYSTEM

[

Specs: Self-centring pedals with adjustable damping. Adjustable foot rests. Precise rudder and braking control. Tension adjustment. High quality, part metal construction for long life.

ACME EXTREME RALLY RACING WHEEL

]

SRP: £49.99 Distributor: Interactive Ideas They say: One of the coolest wheels you can get for PC. Specs: Two pedals for the wheel, and two shifters behind it. Ten programmable buttons. Vibration feedback effects offering a realistic race car experience.

[

THRUSTMASTER HOTAS WARTHOG JOYSTICK AND THROTTLE FOR PC

]

SRP: £349.99 Distributor: Interactive Ideas They say: A replica set of the controls of the US Air Force A10C attack aircraft.

Specs: Joystick, split throttle system and throttle control panel. From the creator of the original HOTAS concept and of the worldwide benchmark for joysticks. 55 programmable action buttons and 2 fourdirection hat switches, each with a built-in push button.

>>> 88 PCR September www.entaonline.com/tritton

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CONSUMER ELECTRONICS \ CONSOLES

Video game consoles As PC gaming advocates and digital based firms like to remind us, the current console generation is a getting a bit long in the tooth.

However it still represents the bulk of gaming in the west, and more and more PC stores are clocking onto the fact there’s a market for repairs here, and possibly even sales. Andrew Wooden investigates...

Microsoft Xbox 360

Sony PlayStation3

Nintendo Wii

Microsoft’s second foray into the console world saw it take an early lead from Sony, with the PS3 taking quite a while to catch up. The first contender in what is generally considered to be the seventh generation console war, it launched in 2005 with the Xbox Live service, which facilitates online multiplayer gaming and downloads, a major selling point. Prior to this, this area had been mainly the province of PC gaming.

The console has been redesigned several times since launch, and now has the motion control Kinect add on, which was launched to rival Nintendo’s Wii.

Launching first in Japan in late 2006 and later in Western markets, Sony had a lot to prove with the PS3 launch. Not only was it following the most successful console ever – the PS2 – but Microsoft had been running unopposed in the market with the 360 for over a year. After initial slow uptake due to a comparatively higher price than rivals, the console has since done much better – and its on-board Blu-ray drive probably threw the killing blow in the war against HD DVD. The PlayStation network facilitates multiplayer gaming and downloads.

All the home consoles now have motion-sensing controllers of some sort, but it was Nintendo that set the trend when it launched the innovative Wii in 2006. The console’s unique control system and family friendly approach saw it hit a wider demographic than the games industry was used to, and Nintendo’s marketing subsequently caught onto this with a series of high profile celebrity ad campaigns targeting demographics outside the usual young male grouping.

As well as games, add on like Wii Fit pushed it even further into the mainstream.

“The console has been redesigned several times since launch, and now has the motion control Kinect add on.”

“After initial slow uptake due to a comparitively higher price than rivals, the console has since done much better.”

“The console’s unique control system and family friendly approach saw it hit a wider demographic.”

94 PCR September

www.pcr-online.biz

© Copyright VIP Computer Centre Limited. 2011. Information correct at time of publication E&OE

CONSUMER ELECTRONICS \ CONSOLES

Nintendo 3DS

Sony PSPGo

OnLive

Nintendo has a strong history in handhelds, and had experimented before with 3D to limited success.

However with 3D technology very much in vogue, and the added bonus of being able to do it without the glasses, this attempt feels much better placed.

The follow up to Sony’s original handheld PSP, which looked to capitalise on a burgeoning UMD market which never became particular huge, launched in 2009 the device is chiefly a rival to Nintendo’s 3DS, and is soon to be replaced by the Vita.

The online streaming gaming service OnLive will be available through a Micro console for a TV as well as through PCs, tablets and smartphones. Requiring no disks, the service will need a steady internet connection to work.

“Nintendo has a strong history in handhelds and had experimented before with 3D to limited success.”

“Launched in 2009 the device is chiefly a rival to Nintendo’s 3DS, and is soon to be replaced by the Vita.”

www.pcr-online.biz

A Mini-PC with a Mini Price!

“Requiring no disks, the service will need a steady internet connection to work.”

SG41J4 XPC Barebone System DVI and D-Sub inputs provide dual-view technology to enable connection for up to 2 monitors. With support for Intel® Core™ 2 quad processors and based on the Intel® G41 Express chipset, it powers through multi-tasking with ease.

VIP Order Code: 104476 Call for pricing!

August PCR 85

>>> THE PLACE FOR BUSINESS

MARKETPLACE

///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

ADVERTISER CONTACTS ADDON Technology Ltd 0844 801 1286 www.addon-tech.com Brigantia 01765 603 300 www.brigantia.com Computer Gear 0121 503 0666 www.computergear.co.uk GEM Creative 01279 822 800 www.gem.co.uk Image Media Services Company 0845 1238307 www.edimax.co.uk Ideal Software 01767 689720 www.idealsoftware.net Interactive ideas 0208 805 1000 www.interactiveideas.com J&J Associates Distribution Ltd 01752 336 465 www.jj-associates.com OCZ Technology Group www.ocztechnology.com SJ Software 01282 865 500 www.sjsoftware.co.uk Target Components Ltd 01977 739 300 www.targetcomponents.co.uk VIP 0871 622 7500 www.vip-computers.com/uk WASP Barcode Technologies Ltd 0845 430 1971 www.waspbarcode.co.uk

To advertise on these pages please call

Rob Baker 01992 535647 Rob.Baker@intentmedia.co.uk

www.pcr-online.biz

September PCR 97

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MARKETPLACE \ NEWS

NewsBytes INTEL INSISTS ULTRABOOKS WILL BE LESS THAN $1,000 / £850 Intel has revealed that a number of brands will release ultrabooks priced at less than £850 before the end of the year.

While notebook manufacturers were reportedly concerned that the high price of Intel chips would make the ultrabook £850 price goal unattainable, Intel appear to have treated this as a priority and announced that Acer, Asus, Lenovo and ‘others’ would launch sub-£850 drives.

HARD DRIVE PRICES TO RISE FOLLOWING RARE EARTH SHORTAGE Hard drives prices will reportedly rise by as much as ten per cent following export restrictions on socalled ‘rare earth’ elements vital for many forms of electronics.

Hard drive manufacturers said that the worst hit would be 500GB models which could see prices increase by ten per cent in the third quarter 2011, according to a DigiTimes report.

INTEGRA LAUNCHES 2012 MARKETING PROGRAMME Integra Office Solutions has launched its 2012 marketing programme, Inprint 2, which has a greater emphasis on emarketing.

Members will have access to a detailed programme across the year both PDF and html templates to create awareness, sales leads and product sales.

“The email module with Inprint 2 is a cost effective and instant way for members to promote their products and services. With the ability to create an order pad or link to an ecommerce solution Inprint 2 allows members to push out htmls that have a direct impact on sales.” comments Integra’s marketing manager, Sian Haskell.

ASUS LAUNCHES F1A75-I DELUXE MINI-ITX BOARD Asus has launched a Mini-ITX motherboard for AMD Fusion APUs which comes with an innovative wireless USB remote control device with a QWERTY keyboard on the rear. The F1A75-I Deluxe motherboard is designed to mate with an AMD Fusion A-Series processor and can be fitted with up to 8GB of DDR RAM. Other features include DIGI+ VRM power regulation, new UEFI BIOS, 802.11 b/g/n Wi-Fi, Bluetooth and Gigabit Ethernet.

100 PCR September

NEW USB POWER STANDARD TO DELIVER UP TO 100W The USB promoter group has announced the development of a new USB 3.0 power delivery specification which will see chargers able to deliver up to 100W of power.

Unlike the present USB charging standard, the new Power Delivery specification is not only expected to be able to deliver more current but also higher voltages than the standard 5V system voltage of USB. Crucially, the new specification system will be backwards compatible with USB 1.0 and 2.0, as well as existing connectors.

VIP bolsters gaming portfolio with MSI deal NORTHAMBER GAINS XVISION CCTV Northamber has signed a deal with Y3K to distribute their range of Xvision CCTV cameras in the UK. The distributor, which is currently embarking on a programme of strengthening its vendor offerings, especially in the area of security hardware, apparently chose Y3K due to its status as one of Europe’s largest CCTV specialists. “I am very excited to be embarking on a new relationship with Y3K,” said Northamber business manager Alan McCarthy. “They have a great range of products, including the Xvision wireless camera. We pride ourselves on our loyal customer base, our care and attention to their business and adding service and value to every sale. We look forward to introducing the Y3K products to many new customers.”

DISTRIBUTOR VIP has taken on a series of new MSI gaming notebooks, as it looks to push further into gaming.

As of September the firm will be stocking the MSI GT683DX, a new 15.6-inch full HD powerhouse which brings a quad-core Intel Core i7 2630QM processor to the mobile fight, along with up to 16GB of DDR3 memory and a GeForce GTX 570M graphics card with 1.5GB of dedicated GDDR5 memory.

Alongside this the MSI GT780DXR will also ship in September. MSI has teamed up with premium gaming peripheral maker SteelSeries to create the keyboard for this notebook, while upgrade options of up to 32GB of RAM and dual hard drives ensures upsell possibilities.

Dave Stevinson, VIP’s sales director said: “The GT780 is MSI's most ambitious attempt to make its mark in

the gaming notebook segment and one that we are really excited to get behind.

There is definitely a growing market for specially designed gaming notebooks with gaming-optimised keyboards, 3D support and simulated surround audio which deliver a truly immersive user experience.”

www.pcr-online.biz

NEWS \ MARKETPLACE

EntaTech invites resellers to the footie Distie launches football competition, offers Premiership tickets as prizes

By Andrew Wooden

ENTATECH has launched a competition offering resellers two tickets to an upcoming Premiership fixture of their choice at West Bromwich Albion FC, where the firm owns a corporate box.

Resellers have to answer a few questions on the brands at EntaTech and entaonline.com, and a winner will be drawn at the end of each month.

The prize includes two tickets with executive seating within a private balcony, a four course meal with wine and complimentary drinks.

Jon Atherton, group vice president, EntaTech said: “As an avid fan of West Brom, we chose to have the box at the

“We pride ourselves on being a friendly distributor and wanted to open up the opportunity to all of our resellers to attend a game” Jon Atherton, EntaTech

Hawthorns – it wouldn’t have been right to have it anywhere else! We pride ourselves on being a friendly distributor and wanted to open up the opportunity to all of our resellers to attend a game.”

The firm has also partnered with MSI to distribute its range of graphics cards, motherboards, notebooks and all-in-one PCs. Scott Bentley, components marketing specialist, MSI said: “MSI are excited and proud to announce their new partnership with EntaTech, one of the UK’s leading distributors in PC components. We are confident that the relationship will help us strengthen our presence in the channel and help us grow further.”

Centerprise signs with FSP Distributor signs deal with global PSU brand to bring 80 Plus Gold certified devices to the UK POWER SUPPLY vendor FSP Group has signed a UK distribution deal with Centerprise International.

The firm launched the 80 Plus Gold certified AURUM Series PSUs at the beginning of this year, and this new deal will see CI bringing this product to the UK market.

www.pcr-online.biz

“We are looking forward to collaborating even more closely in the future in our new relationship.”

FSP

“Since FSP has co-worked with Centerprise International on many projects for years, we are looking forward to collaborating even more closely in the future in our new relationship and providing the best product and service to the UK market,” said FSP in a statement.

FSP is the world’s sixth largest PSU vendor. The firm operates an R&D and technical team consisting of over 350 workers. It also claims to have the largest number of 80 PLUS certifications worldwide, as more than 250 of its models have acquired 80 PLUS certification.

September PCR 101

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MARKETPLACE \ APPOINTMENTS/EVENTS APPOINTMENTS

Midwich has recruitment spree Varlink bolsters a number of its divisions with key starters l Gem takes on marketing and events assistant MIDWICH The AV and IT distributor has recruited a raft of sales staff, headed up by LEE HOOKER, general sales manager.

PHIL WATERHOUSE joins as key account sales manager, looking at the larger AV resellers in the North of England. Meanwhile STEVEN TOTTERDELL and JONATHAN GOODSELL have joined as pro audio business development executives.

Four new staff have been added to MidwichHome: including MARC WAPLE as regional sales manager for Southern area and South West London, IAN MARTIN, as regional sales manager for the East of England, North East London and Scotland, DAVE BALL, as regional sales manager for the Northern Area and Midlands, and RUSSELL HUGHES as technical support manager.

New starters include: PATRICK DURHAM, Hitachi projector business development executive; NEIL HARVEY, Panasonic projector business development

Waterhouse

Goodsell

Totterdell

George

TATTERSALL has been appointed to Zebra barcode products sales executive.

Varlink’s Retail Computing sales division, has added BEN STAMP to the EPoS sales team and SARAH EGGLETON has been appointed as marketing executive. LUCY CAMMISS has been appointed marketing executive xx for Brother, Datalogic and Zebex, and KATHERINE TINNING for Trimble and Opticon.

GEM The distributor has appointed

Phillips

Tinning

executive; PERDEE STAGG, Philips Aopen business development executive; ARVIN MOHABEER, LG consumer business development executive and NICOLA MAGUIRE Sony projectors and large format displays business development executive.

Eggleton

Tattersall

VARLINK The distributor has recruited VICKY GEE as a sales executive for Zebra’s card printers and supplies.

EMMA PHILLIPS has had her brand marketing executive role expanded to embrace card printers, while CAROL

EMILIE GEORGE as marketing and events assistant within Gem Creative, reporting to FAYE LE DUC, PR and xxmarketing manager. George will work alongside the Gem Creative team on UK and International trade events, and on the POS creation element of the division.

Head of marketing KATIE RAWLINGS said: “Emilie’s vast skillset combined with her personable approach will make her a valuable member of the team.”

DIARY DATES 2011 The UK’s channel calendar is full of important events. Here are some upcoming highlights of the year ahead…

SEPTEMBER

TECHNOLOGY EXPOSED

D-LINK IP SOLUTION SHOW SEPTEMBER 1ST TELFORD, SHROPSHIRE The IP Solution Show, hosted by EntaTech, will demonstrate IP CCTV products to resellers, showcasing how they can work as an avenue for new revenue streams. One-to-one advice will also be available.

TARGET OPEN DAY 2011 SEPTEMBER 16TH TARGET HQ, CASTLEFORD Castleford-based IT distributor Target Components is opening its doors for the trade this September, offering networking and workshops.

TECHNOLOGY EXPOSED 2011 SEPTEMBER 21ST ASCOT RACECOURSE The Midwich Group will host its third Technology Exposed reseller event on September 21st and 22nd. The show’s remit covers a wide area, including projection, large format displays, consumer electronics, digital signage, home automation, video conferencing, and 3D technology.

MONETISING MOBILE: NEXT GEN SEARCH AND DISCOVERY SEPTEMBER 28TH SOHO HOTEL, LONDON The fourth Monetising Mobile event will examine new forms of mobile

discovery ‘beyond the keyboard’. This is an area of extraordinary innovation, all made possible by advances in handset technology around the camera and accelerometer.

RETAIL IMAGING SHOW SEPTEMBER 30TH THE GROVE, HERTS The Retail Imaging Show is the only independent, dealer only, imaging trade showcase event in the UK and is now in it's seventh year. The event offers dealers an opportunity to speak directly with the leading brands in the sector whilst taking advantage of the presentations on the Pixel Theatre through the day.

If you would like to promote your event, please contact: andrew.wooden@intentmedia.co.uk MONETISING MOBILE 104 PCR September

This information is believed to be correct, but potential visitors should confirm details with show organisers before making arrangements to attend

www.pcr-online.biz

OPINION

Robert Peckham, Mac consultant, CompTIA

Keith Warburton

Robert Peckham finds that sometimes the Apple hangs a tad out of reach, as plans for AppleExpo step up a gear and the firm in question takes a dislike to the name...

IT IS certainly a very suspicious potential, understand why this event is company, Apple. Almost bordering on needed, recognise all the good it will paranoid. It really does appear to think bring for some of the many millions of that everyone is out to capitalise on its Apple’s users, and take the step of trying brand for personal gain. to work with us. Nobody did.

There are many TV and journalist We knew Apple wouldn’t attend the reports that include those immortal show themselves, and we’re not words, ‘we tried to contact Apple, but it particularly worried about that – this was unavailable for comment/declined show is primarily about what Apple our invitation to equipment can do.

“When you’re take part/said noEarly on, we looked planning a project like at various names for one was available’ AppleExpo and the the show, studied etc. Even at awards key ingredient is ceremonies, no-one Apple’s registered from Apple is products from Apple trademarks and allowed to go up to brandnames in both itself, then you the podium to Europe and the USA, obviously try to work and found that Apple collect their award, with it if you can.” as seen last month at didn’t own or have a the MacWorld Awards in London. trademark on the word appleexpo – So when you’re planning and note all one word and all lowercase. As embarking on a project the scale of soon as we announced this, we received AppleExpo, and the key ingredient is a 30-page ‘you can’t call it that’ letter products from a company the size of from Apple’s solicitors enclosing a long Apple, then you obviously try to work printout of Apple’s registered with it if you can. But it’s very difficult trademarks in Europe, which naturally if it won’t talk to you, won’t respond to didn’t include the word appleexpo. any communications, and then gets As we’re still nine months away upset when you try to call the event from the show, we’re now hoping that something that visitors will recognise as somebody in a position of a show for Apple users. management at Apple is monitoring I know lots of people at Apple, and our updates on Twitter, FaceBook and many months ago I went to great lengths LinkedIn, and will eventually realise to tell them about the plans for this show that we are doing this show for the in the hope that someone, somewhere in benefit of their users. Perhaps they’re their organisation would recognise the also reading this column?

Keith Warburton warns that if you miss conferences and events, you miss out on the bigger picture, too.

Are face-to-face conversations still a must for business today...?

THERE IS A temptation to write and good, but they don’t let you in about the criminal destruction that on all the little secrets – for that you has just occurred in many UK cities, need face-to-face conversations. And but I hope that by the time you read the best such discussions take place this it is just an ugly memory for most not with vendor or distributor reps, of us, and those who were directly but with your peers. impacted are starting to get their lives These days I work a lot in the and businesses together again. video conferencing marketplace and I This week I wanted to touch on have been genuinely impressed by the trade shows. Is there still a place for potential and actual benefit gained by them in our connected world? users at all levels, but some of the At a time when most mind-blowing “If we fail to go to we can research stuff is the arena of trade shows, we risk immersive online all the required details of locking ourselves into telepresence and just about anything what we already know, holographic as soon as it displays. When a rather than breaking presenter and their becomes available, out into new areas of audience can and often before, application. Websites achieve true eye-tothe original raison d’être for such are all well and good eye contact in high events no longer but they don’t let you definition it exists. We no longer enables most of the in on all the little need to go see when non-verbal secrets – you need we can view without communications face-to-face time.” the inconvenience we need in order to and cost of travel, make judgements time and accommodation. But about each other. And we make our that’s provided we know what buying decisions based on such questions to ask. judgements.

If we fail to go to trade shows and So as we rush into peak season, try conferences, we risk locking ourselves not to miss out on attending as many into what we already know rather conferences and shows as you possibly than breaking out into new areas of can and build your relationships application. Websites and within the channel; when times are manufacturers’ glossies are all well tight they really come into their own.

PROFILE:

PROFILE:

Robert Peckham is a 20-year veteran of the Apple reseller channel in the UK, and has managed many major Apple resellers. He founded the Mac Technology Association and was a director of the Technology Channels Association until the recent merger with CompTIA. He runs the Mac Tech Team support consultancy and also MacTechnology.co.uk.

Keith Warburton is a sales and marketing consultant in the ICT sector. He founded industry body the PCA (later the Technology Channels Association) in 1993 and is a regular IT columnist and commentator.

CONTACT: robertpeckham@mac.com

CONTACT: ordermakers@gmail.com

www.pcr–online.biz

September PCR 107

OPINION

Matthew Poyiadgi, CompTIA

Raising standards Matthew Poyiadgi welcomes moves to bring industry standard service certifications to the UK channel...

ONE OF THE most significant changes already underway in the channel is a commitment to ensuring service is of the same high quality as the technology being sold.

Technology is now so varied that it’s hard for customers to know what to buy and they usually make fairly uninformed decisions. This represents

technical expertise will become the standard.

A strong indication the channel is going this way came recently from Intel. CompTIA recently helped Intel design a certification for their channel partners, which gives partners confidence that their staff meet customer expectations, and gives

“The development will mean some resellers taking a step up in their responsibilities, but ultimately it will mean a more professionalised and profitable industry.”

Matthew Poyiadgi, CompTIA an opportunity for resellers to become more competitive by offering a better service to customers.

Successful resellers will understand not only customer needs but the variety of technology that can help meet those needs. They will distinguish between technologies denoted by similar sounding numbers – which will be meaningless to the customer – and recommend which technology suits the customer’s needs. They will follow up with that customer down the line to recommend upgrades and replacements.

Many resellers do this already of course, but the industry will become more formalised. This level of

customers the confidence that they are getting the best possible service.

CompTIA also launched its vendor neutral ‘IT for Sales’ certificate last year in response to calls from industry.

This development will mean some resellers taking a step up in their responsibilities, but ultimately it will mean a more professionalised and profitable industry. Companies will need to be responsible for providing adequate training and certification for their employees. We are likely to see companies competing to offer the best and most informed service. Those who get on board with this now will have a headstart. Those that ignore this development will be left behind.

Iain Shaw, Brigantia

Calling all partners TAKE A MINUTE and call 0844 844 0004 and see how the new Brigantia central call locator system works in practice. To be a listed Indie you must first apply to become a Brigantia member and then you can start the registration process to be included as a fixITlocal associate business. The reason for this is simple as all

Brigantia’s Iain Shaw showcases the capabilities of the organisation’s new call locator system...

of interest in the online service call module. This system allows users to quickly and easily place service calls on the system and to track them through to completion. Each job produces a ‘branded’ job sheet that is printed off locally and signed off by the customer confirming the job was completed satisfactorily. The module turns

“This system allows users to quickly and easily place service calls on the system and to track them through to completion.”

Iain Shaw, Brigantia fixITlocal associate businesses must agree to be bound by the strict Brigantia Computer Experts code of ethics and professional conduct.

At the time of going to the press just under 300 of the more than 800 Brigantia members throughout the UK and Ireland have registered with the fixITlocal reseller program and a number currently have their applications being considered.

The Brigantia management team is spending August and September explaining the new fixITlocal opportunity to all Brigantia associate member vendors, distributors and service providers and early feedback is very positive and there is a great deal

fixITlocal associate businesses into a highly cost effective virtual workforce at the local level for vendors, distributors, service providers, affinity groups, etailers and national retailers.

The Partners For Success program has increased the Brigantia fixITlocal headcount to around 40 team members across offices in North Yorkshire, Oxfordshire and Essex. It is expected that this will increase again with further additions to the program in September and October. A formal launch of the fixITlocal service will take place at the next Brigantia Members Roadshow hosted by Fidelity Group and sponsored by O2 on the 27th of October.

CONTACT: MATTHEW POYIADGI

CONTACT: IAIN SHAW

Q www.comptia.org

Q pcr@brigantia.com Q 0871 703 4280 Q www.brigantia.com

Matthew Poyiadgi, European VP of CompTIA, the global IT trade association

Iain invites opinions from PCR readers and will respond though this column

CONTACT: xxx

108 PCR September

www.pcr-online.biz

MONETISING MOBILE

SPEAKERS: Next Generation Search and Discovery For Monetising Mobile updates visit www.mobile-ent.biz

NICK HEDDERMAN marketing manager, Microsoft

RUPERT ENGLANDER head of services, Nokia UK and Ireland

MATT MILLS head of sales, Aurasma

MAANI SAFA product director, Somo

STEVE SEMENZATO VP of business development, Cortexica

Wednesday, September 28th 2011 The Soho Hotel, 4 Richmond Mews, London Conference and Networking Buffet from £189

Premium Gold Partner

Gold Partner

KATIE MCMAHON VP of sales and marketing, SoundHound

RICH KEEN marketing director, IGN Entertainment UK

the mobile marketing agency

Silver Partner

Silver Partner

For information on delegate bookings and sponsorship contact: Katy Phillips on 01992 535647 or email katy.phillips@intentmedia.co.uk

BEN STEVENSON founder, Augmented Reality Cinema

If you are interested in speaking at the event contact: Tim Green on 01992 535646 or email tim.green@intentmedia.co.uk

AMBARISH MITRA CEO, Blippar

An ME Event

DAVID MARUTIAK MD, Scanbuy UK

PCR RECOMMENDED

Sage releases ACT! 2012 2012 range takes shape with new edition of CRM software SAGE has revamped its accounting software with ACT! 2012, following the release of Sage 50 Accounts 2012.

The program has been updated with a raft of new features. First, users needn’t worry about setting it up, as the firm says it is easier to do than ever.

Google Integration enables users to synchronise data with Gmail, Google contacts and calendars, allowing access from anywhere. When emails are sent and received from Gmail, the software will keep a history.

The Scratchpad facilitates taking notes, writing to-do lists or quickly jotting something down, digitising them so they aren’t lost.

Users can also integrate data from customers’ LinkedIn, Facebook and Twitter accounts and even add Google Maps information.

110 PCR September

Sage Business Information Services provides a database of 65 million companies and 85 million contacts to find new opportunities. It facilitates the creation of highly targeted prospect lists and helps you add more accurate, up-todate detail to customer information.

Other new features of Sage Act! Pro 2012 include allowing progress notes to be recorded for sales data, a search tool that takes in all attached Word and Excel documents as well as the database, and e--marketing tools that assist users in creating email campaigns.

CONTACT: Sage www.sage.co.uk newreseller@sage.com

www.pcr-online.biz

PCR RECOMMENDED

Meroncourt updates Speedlink range Distributor brings three new Speedlink speakers to the UK market MERONCOURT HAS unveiled a selection of new speakers.

First up are the Speedlink Snappy USB Stereo Speakers, priced £8.99, and designed for mobile use with an MP3 player, tablet or laptop. The firm says: “Their compact design and low weight make them the perfect companion for your notebook or MP3 player – plus, you’re free from the mains as they’re USB powered. Thanks to their trendy

design, they’ll also look good on your desktop – or anywhere where you need big sound in a little package.”

Meanwhile the Speedlink Mace 2.1 Subwoofer System is priced at £17.99, and designed to be used at home. “The attractive, modern design, combined with the latest technology, offers pure listening pleasure – whether you’re gaming or simply enjoying music,” claims Speedlink.

Finally, the higher end Speedlink Gravity Wave 2.1 Subwoofer System retails for £44.99. It has a bass reflex subwoofer housed in a rugged wooden cabinet, while two large capacity piano black satellites provide extra boost. The desktop remote offers volume control and quick attachment of headphones or an alternative input device.

CONTACT: Meroncourt www.meroncourt.co.uk 01462 680060

The Place for Sage 50 Training Sage Classroom Training Courses at Regional Centres Sage Self Study Workbooks with Sage Accreditation Covering Sage 50 Accounts, Payroll, Instant Range and ACT! Plain Label Sage Training Services for the Trade Competitive Trade Discounts and Special Offers!

Sage Courses from £ t Tel No: 01282 866 300 t

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Web: www.SJstartup.co.uk

September PCR 111

PCR RECOMMENDED

Sony’s new range of video and audio software lands Movie and music-makers are spoilt for choice with Sony software designed to take work to the next level GEM IS bringing a range of home studio media products from Sony to customers in the UK. Vegas Movie Studio HD 11 Platinum has everything needed to produce HD movies. Any video in nearly any format including HDV and AVCHD can be edited.

Included are stereoscopic 3D tools, powerful features for video compositing, color correction, and soundtrack creation for feature-film results in your own home studio. There are also hundreds of professional 2D and 3D video effects, titles, and filters.

Vegas Movie Studio HD Platinum 11 Production Suite is more aimed at

112 PCR September

higher-end users, with tools for professional-level sound design and even more video effects and transitions. As well as the standard features, Sound Forge Audio Studio software is included for precise audio editing, while multimedia projects can be enhanced with 400 exclusive music soundtracks.

Acid Music Studio 8 is a music creation, remixing and sharing program. It is designed for loop-based music creation, audio recording, MIDI production, effects processing, and studio-quality mixing. Users can create, then share their music through a variety of methods such as burning CDs,

“Acid Music Studio 8 is designed for loop-based music creation, audio recording, MIDI production, effects processing and studio-quality mixing.”

uploading to the web, or exporting as MP3s.

Sound Forge Audio Studio 10 allows users to record, edit, master, and share audio on a home computer. It can capture live performances in highfidelity sound by plugging in a microphone or instrument. Built-in effects are included such as EQ, reverb, delay, and chorus.

CONTACT: Gem Distribution www.gemdistribution.co.uk 01279 822822

www.pcr-online.biz

THE ESSENTIAL GUIDE TO INTERACTIVE E N I L ENTERTAINMENT AGENCIES AND ON SERVICE COMPANIES CREATIVE AND PROMOTIONAL SERVICES Adotomi Agency Tel: +972 (0)37 915 300 www.adotomi.com AGI World Ltd Tel: 0207 602 9119 www.agi-world.com AN.X Tel: 020 7785 7156 www.anxagency.com Bastion Tel: +44 (0)20 7421 7600 www.bastion.co.uk Bezier & Hicksville Tel: 0207 534 8800 www.bezier.com, www.wearehicksville.com Buzz Tel: +61 3 8412 9000 www.buzzproducts.com Gem Creative Tel: 01279 822 800 www.gem.co.uk/gemcreative Fink Creative Tel: 01480 302350 www.finkcreative.com

RealtimeUK Tel: 01772 682363 www.realtimeuk.com Side and Sidelines Tel: +44 (0)207 631 4800 www.side.com, www.sidelinesagency.com Ăœber Tel: 0114 278 7100 www.uberagency.com SJS LONDON Tel: +44 20 7421 9400 www.sjslondon.com studio CO2 Tel: +44 (0)1483 414 415 www.studioco2.com Studio Diva Tel: 0117 214 0404 www.studiodiva.co.uk The Audio Guys Tel: +44 (0)1788 565230 www.theaudioguys.co.uk UK DISTRIBUTION AND LOGISTICS Gem Distribution Tel: 01279 822 822 www.gem.co.uk

freeform.London Tel: +44 (0)20 7183 6664 www.freeformworldwide.com

LEGAL SERVICES Harbottle & Lewis LLP Tel: +44 (0)207 667 5000 www.harbottle.com CUSTOMER SERVICE

Indigo Pearl Tel: +44 (0)20 8964 4545 www.indigopearl.com

Sitel Tel: 01923 689600 www.sitel.com

keefcreative ltd Tel: +44 (0)20 3239 7563 www.keefcreative.com

INTERNATIONAL DISTRIBUTION

Mi Tel: +44 (0) 161 214 4780 www.wearemi.com OM Tel: 0207 713 9000 www.omuk.com Peppermint P Tel: 0207 240 2645 www.peppermintp.com PMA Digital Tel: 020 7060 4500 www.pmadigital.com

ebook/ /sourc ia.co.uk d e m t ten www.in

Premier Public Relations Tel: +44 (0)207 292 8330 games.premierpr.com

Fluid Tel: +44 (0)121 212 0121 www.fluidesign.co.uk

Frontroom Tel: +44 (0)20 7729 3033 www.frontroom.com

NOW

Cinram Logistics (UK) Tel: (44) (0)1296 426 151 www.cinram.com Click Entertainment Limited Tel: +44 (0)203 137 3781 www.click-entertainment.com Curveball Leisure Tel: +44 (0)1792 652521 E:andrew@curveball-leisure.com GameWorld Tel: +3110-298 38 38 www.gameworld.nl

Game Outlet Europe Tel: +46 54 854750 www.gameoutlet.se

Sony DADC Austria AG Tel: +43 (0)6246 880-0 www.sonydadc.com

Gravity Recruitment Ltd Tel: 01302 235 000 www.gravityrecruitment.com

KMS Components Tel: 02920 713713 www.kmscomponents.com

Total Console Repair Tel: 0871 9181721 www.totalconsolerepair.co.uk

OPM Response Tel: +44 (0)1206 214421 www.opmjobs.com

InComm Europe Tel: 01489 556700 www.incomm-europe.com

GAMING ACCESSORIES

Specialmove Consultancy Tel: +44 (0)141 530 4555 www.specialmove.com

Ster-Kinekor Entertainment Tel: +27 11 445 7700 www.primedia.co.za Techland Sp. z o.o.

Tel: +48 71 354 46 10 www.techland.pl/en White Room Games www.whiteroomgames.com

AntiGrav Media Ltd Tel: 01932 454929 www.antigrav-media.co.uk Calibur11 Tel: +3110-298 38 48 www.calibur11.eu I-Globe Accessories Tel: 0203 0066760 www.i-ga.co.uk

SOFTWARE DEVELOPMENT

IGS Corporation Tel: +845 600 1676 www.gameonstuff.com

ChaYoWo Games Inc. Tel: US: +1 917 650 0010 www.chayowogames.com

Logic3 Tel: 01923 471000 www.logic3.com

ISM - Interactive Studio Management www.ism-agency.com

Lygo International Tel: 0191 230 6650 www.lygoworld.com

xaitment Tel: +49 (0)6897 600 800 www.xaitment.com

Thrustmaster Tel: +44 (0)1932 577 546 www.thrustmaster.com

MANUFACTURING SERVICES

Amiqus Tel: 01925 252588 www.amiqus.com

OK Media Tel: +44 (0)20 7688 6789 www.okmedia.biz

Avatar Games Recruitment Tel: +44 (0) 1695 682 118 www.avatar-games.co.uk

Wayforward Recruitment Tel: London: 020 7734 4664 Bristol: 0117 953 0050 www.way-forward.com LOCALISATION QA AND TESTING Babel Tel: 01273 764100 www.babelmedia.com Enzyme Labs Tel: (+1) 450-995-2000 www.enzyme.org GlobalStep LLC Tel: +44 (0)7808 731017 www.globalstepgames.com Native Prime www.nativeprime.com Testronic Laboratories Tel: +44 (0) 1753 653 722 www.testroniclabs.com Triple A Testing Tel: +34 952 028 080 www.tripleAtesting.com Universally Speaking Tel: UK: 44 1 480 210621 www.usspeaking.com

To list your company here and online every week please contact lucy.hall@intentmedia.co.uk

PCR RECOMMENDED

Honestech unleashes new audio software Convert old tapes and records to PC-ready formats HONESTECH AUDIO Recorder 3.0 Plus with USB Cassette Player helps users convert analog music such as vinyl records and cassettes into digital formats, such as CD, MP3 CD or MP3 audio files.

The package includes a USB stereo cassette player, USB cable and RCA cables. The USB cassette player allows users to convert old cassettes into MP3, MP3 CDs and audio CDs, and the RCA cables also connect to most audio players to a PC. The award-winning software takes users step-by-step along the process, with diagrams to help make set-up easy and straightforward.

Honestech Audio Recorder 3.0 Plus can remove any unwanted static noise that comes across, and control irregular input volume by increasing or decreasing it as needed.

The software will also detect any audio gaps and split the tracks automatically, enabling users to add ID3 tags for artist, song and album titles to help organise the music files.

CONTACT: Gem Distribution www.gemdistribution.co.uk 01279 822822

Synology launches 15 drive NAS server THE SYNOLOGY DS1511+ high performance NAS Server, which scales up to 15 Drives for SMB users, is now available.

The scalable, and full-featured network attached storage solution is aimed at small and medium-sized businesses looking to centralise data protection, simplify data management, and rapidly scale storage capacity.

With Link Aggregation enabled, the device delivers an average 165.91 MB/sec writing speed under RAID 5 configuration in a Windows environment, and 197.8 MB/sec reading.

The 2 LAN with failover support and hot-swappable drives will ensure continual service uptime, should the drives need replacement or if there’s an unexpected LAN failure.

A range of additional features allows the Synology DS1511+ to replace several

114 PCR September

pieces of network hardware. Synology Web Station, with support for PHP/MySQL content, enables hosting of up to 30 websites on a single server.

Synology Surveillance Station offers a centralized interface to safeguard the office environments by deploying IP cameras throughout the network. The Mail Station add-on turns a Synology DS1511+ into a mail server, and the USB printer sharing capability minimizes businesses’ printing cost by sharing printing resources throughout the office.

Synology products are distributed by CCI Distribution, Smithie UK and EET UK.

The DS1511+ offers scalable storage, centralised data protection and simplified data management

CONTACT: Synology www.synology.com 01908 968587

www.pcr-online.biz

PCR RECOMMENDED

Asrock unveils Gen3 motherboards The next generation of PC technology offers enhanced processor support and multimedia suite ASROCK has unveiled its new PCIe Gen3 motherboard series, available to retailers and resellers through VIP. The devices will be the first motherboard to work with the PCI Express 3.0 specification, which has more bandwidth to enable faster communication between components inside a system.

The flagship model Z68 Extreme7 Gen3 has a Nvidia NF200 chip on board and comes with a PCIE 3.0 x16, and four PCIE2.0x16. It also supports Nvidia 3-way ALI and AMD three-way CrossFireX.

www.pcr-online.biz

Equipped with gold caps and advanced V8 + 2 Power Phase Design, the board supports second generation Intel Core i7, i5 and i3 processors, quad channel DDR3 2133 memory, Intel HD graphics with built-in visuals, six USB 3.0, ten USB 2.0, and seven SATA3 ports.

The onboard VGA outputs on the motherboard include D-Sub, DVI-D, HDMI and display ports. It also has XFast USB Technology, graphical UEFI BIOS, all-in-one AXTU tuning programme and support for 7.1 CH HD audio with THX TruStudio.

It also comes with Magix Multimedia Suite, which allows users to ‘personalise their digital life’.

There are four tools in the package, including g music management, music creation, video editing and photo management.

“ASRock is prioritising PCIe 3.0 motherboard implementation. We are the first to produce the most sophisticated PCIe Gen3 motherboards,” said James Lee, VP of ASRock sales and marketing.

He continued: “ASRock has always been a leader in every evolutionary

cycle. The latest Z68 Extreme7 Gen3 mainboard is the most powerful Gen3 appliance on the market and can support Intel’s revolutionary Ivy Bridge processors and full-power Nvidia threeway SLI technology.”

The devices are available through VIP Computers in the UK.

CONTACT: VIP www.vip-computers.co.uk 0871 622 7500

September PCR 115

PCR RECOMMENDED

DirekTek takes on Canon projectors LV Projector range comes with ‘no maintenance’ promise from manufacturer, plus three-year warranty DIREKTEK DISTRIBUTION has added the Canon LV Projector range to its product portfolio. It will be stocking the new LV projector range, including the LV 7290, 7295, 7390, 7490, 8225 and 8320 models.

The manufacturer claims that for the first three years of ownership, no maintenance will have to be carried out on the projectors. Additionally, Canon offers a three-year lamp warranty, which allows consumers to claim up to three replacement lamps over the first three years should one fail or expire.

The devices are also compatible with PCs, digital cameras, video decks and DVD players, and emit reduced levels of

CO2 in ‘Eco mode’, and consuming less than one watt of power in standby mode.

The range boasts features such as Automatic Keystone Correction, up to 5,500 hour air filter life, Auto Iris functionality, which matches the projected light volume with the brightness of the screen, and Auto Input Search and Guidance Functions.

CONTACT: 01494 471100 sales@direktek.co.uk www.direktek.co.uk.

The extensive range of projectors are compatible with a variety of devices – from PCs, of course, to video decks and DVD players

Douglas Stewart gets musical Sibelius 7 hits the right notes for music aficionados DOUGLAS STEWART is now selling Sibelius 7 music notation software.

The firm is selling the software for £383.29, but is offering it to education customers for £264.33.

Aimed at a wide range of users including top composers, arrangers and publishers, as well as beginners and students, the software has a large sound library and full MusicXML interchange support.

The user interface has task-focused tabs that lead the user through the process of creating a musical score, with contextual help available when needed.

The sound library includes over 38GB of processional content such as a symphony of orchestra, rock and pop instruments.

116 PCR September

The Worksheet Creator has a huge range of teaching materials – over 1,700 worksheets, projects, exercises, songs, instrumental pieces, lyrics, posters, reference materials, and other resources.

The Classroom Control window shows all the Sibelius copies that are running, as well as the students’ usernames. Teachers can freeze students’ programs when they want them to pay attention.

It also has full VST and Audio Unit compatibility, and runs on both 32-bit and 64-bit machines.

CONTACT: Douglas Stewart Group www.dstewart.eu 01252 612806

Sibelius’ long list of features will be music to many teachers’ ears

www.pcr-online.biz

PCR RECOMMENDED

ViewSonic tablet has best of both worlds Users can run Windows and Android operating systems on a single tablet INCORPORATING both an Android operating system and Windows 7, ViewSonic has launched the ViewPad 10pro.

Android 2.3 runs as an application on top of the Windows 7 operating system, so users can simply tap on the Android icon to make the switch.

It is powered by the new 1.5GHz Intel Atom processor Z670, has a 1024x600 capacitive multi-touch panel, handles full HD 1080p video playback, and has 2GB of integrated memory.

The device also has built-in wi-fi 802.11 b/g/n, Bluetooth 2.1 + EDR, an HDMI out for content sharing, a 1.3 megapixel built-in front camera and a

www.pcr-online.biz

high capacity battery for up to eight hours of battery life. “We listened to our customers. We made the ViewPad 10pro dual-OS interface as quick and intuitive as possible, while partnering with industry CPU leader Intel to deliver the latest in design and innovation across all fronts,� said Michael Holstein, vice president of business development, ViewSonic.

Operate the way you prefer, with a choice of Android or Windows 7

CONTACT: ViewSonic www.viewsoniceurope.com

September PCR 117

PCR RECOMMENDED

Smartphone recovery tool from LM iPhone, iPad and Android users may find peace of mind with product designed to recover deleted data LM TECHNOLOGIES has launched the LM026 SmartPhone Recovery Pro, a data recovery product which can be used by iPhone, iPad and Android users.

It allows iPhone and iPad users to recover deleted data from both the backup file created on iTunes and/or from the iPhone directly. For Android users, data is recovered directly from the smartphone itself.

There’s no need to worry about installing anything, as it runs direct from the USB. Retrievable deleted data includes SMS, contacts, call history, calendars, notes, map data and photos. In addition to its recovery features, the LM026 can also display standard non-deleted data from the iPhone and the iTunes backup file, including photos, videos, web history and predictive text.

Lee Parry, director of LM Technologies’ CE division said: “The smartphone market is one of the fastest growing sectors of the telecoms industry and our LM026 SmartPhone Recovery Pro can be an invaluable tool capable of retrieving deleted data from all Apple iPhones up to iOS 4.3 and is now also compatible with Android OS as well.

“This product can be used for a number of purposes by novice and expert technology users alike.”

It is available through EntaTech in the UK. CONTACT: EntaTech www.entaonline.com 0333 101 1000

The product may look deceptively simple, but it could potentially be a lifesaver for smartphone owners

Centerprise introduces new travel adapter from FSP Top up mobile devices wherever you are THE FSP NB Q90 Plus is a new travel adapter, now available through Centerprise in the UK. The new version has a smaller, lighter, and more refined design. It is also now compatible with iPads, has an easy pack-away design which the firm terms ‘EZ cable management’, and can power up laptops while they are in sleep mode or switched off.

The device is 1.89 cm thick, has multi-color options, a smart LED indicator, a bundled travel pouch, and an eco friendly make up. It is compatible with 93 per cent of major

118 PCR September

brands’ notebooks, and comes with nine exchangeable tips.

The firm says: “NB Q90 Plus has a USB port that can charge your laptop as well as mobile devices such as smartphones (iPhone), iPad, or MP3 player at the same time. Wherever you are, your mobile devices are always topped up by NB Q90 Plus.”

CONTACT: Centerprise www.centerprise.co.uk 01256 378 000

Consumers can ensure their electronics are kept charged while on the move

www.pcr-online.biz

PCR RECOMMENDED

To advertise on these pages please call

Rob Baker

01992 535647 rob.baker@intentmedia.co.uk

www.pcr-online.biz

September PCR 119

OUT OF OFFICE

THE IT CROWD THIS MONTH: Gamescom antics, OKI’s forests and Johnathan ‘Fatal1ty’ Wendel

GAMESCOM people’s Gaming events are always out to grab no was m esco attention and this years Gam ct exception. Whether it was Kine , there competitions, dance offs or camel rides most the even ct was something there to attra jaded of games journalists.

Inset: Kids love Kinect and dancers love baggy overalls.

OKI’S TREES OKI has announced that it has made donations in excess of £10,000 to the internation conservation organisation, the World Land Trust. Made over a threeyear period, the money has been used to support the Trust’s ‘Buy an Acre’ scheme in Ecuador and Brazil. The cash was generated by a sales incentive scheme.

OKI has committed to preserving rainforests in Ecuador and Brazil

Am I the only one who finds it amusing to receive marketing emails from telemarketing companies?

Michael Trup, Interactive Ideas @miketrup

120 PCR September

The iPad is Apple·s trap for the PC industry. Make a tablet, fail. Don't make tablet, ignore $35B market, get eaten by shareholders.

Daniel Vydra, software dev @dvydra

www.pcr-online.biz

OUT OF OFFICE

Send your pictures to: andrew.wooden@intentmedia.co.uk

e f i l e h t in y a d A

FATAL1TY

1ty line of motherboards last month VIP hosted the launch of the Asrock Fatal by none other than Johnathan and managed to secure an appearance design as well as adding his name to ‘Fatal1ty’ Wendel, who collaborated on the features available on the devices the brand. Wendel gave a short talk on in 1v1 matches of Counterstrike. alists before thrashing a number of journ

JON HUNT Managing Director J & J Associates

“Usually I am in my office before 7:00am. First thing I will check my emails, review the day before’s business, then make notes for our weekly team meeting on a Monday morning.”

Right: PCR’s own Matt Grainger grits his teeth shortly after being humiliated by a knife kill.

AMY’S HITS The sudden death of Amy Winehouse at the end of July meant that the singers name topped the tables of Google most searched terms. She was followed by Google+ in second place, the Harry Potter website Pottermore was in third place, followed by Jackass star, Ryan Dunn.

It was bonkers.

[On the HP Touchpad selling out in minutes at Dixons] Mark Webb, Dixons PR @MarkWebb_Dixons

www.pcr-online.biz

Ms Winehouse topped the Google search listings following her death

We are witnessing the re-shaping of the computer industry and there·s no mainstream TV coverage. Come on.

Darren Waters, journalist @darrenwaters

NO MATTER what day of the week it is, I always wake at 6:00am. I have a quick breakfast and then make the huge commute to my office of five minutes.

Usually I am in my office before 7:00am. First thing I will check my emails, review the day before’s business, then make notes for our weekly team meeting on a Monday morning. Usually at this meeting we discuss sales activity and what products are selling throughout our product range.

We are all very enthusiastic about our new J & J Associates trade catalogue as many of our customers still like the idea of a full listing of all of our products.

Being the authorised distributor of Jet Tec ink cartridges and toner for over 20 years, we know the product range sells extremely well due to its low cost and reliability. So, as a reult of this we are currently focusing on the new epson T128/9 Jet Tec cartridges that are now in good supply and will be a very fast seller for the next four to five years.

Typically I have a very light lunch, usually at my desk, and I will then call some of my customers. I do this to arrange appointments to meet up with them to discuss future business and introduce new products.

Selling is something I have always enjoyed.

I get home about 6.00pm and then enjoy a glass of well-earned red wine.

September PCR 121

OUT OF OFFICE

PCR Editorial Planner

In the

HOT SEAT Sabrina Yang, Product Marketing Manager, FSP group

“Meeting people is an important way to get to know the industry better and also to see the market in different ways”

How do you relax away from work?

Reading, watching movies, playing tennis, hiking and meeting friends

Who's the funniest person you've ever met?

One of my best friends in university. A very funny person. I’ll never get bored if my friend is at the party.

What's your favourite: Book: A lot... the most recent one is Child 44 Film: Bridget Jones Diary Album: Oasis – Definitely Maybe

What did you want to do when you were younger?

A doctor… though I’m doing a totally different thing now.

What was your first computer?

An Asus PC from my country, Taiwan.

What’s your best memory from working in the industry?

Meeting people in the same industry. Meeting people is an important way to get to know the industry better and also to see the market in different ways, and learn to think differently.

When were the ‘good old days’?

Definitely it’s the university life. I enjoyed all the Student Union activities with classmates.

When was the last time you laughed till you were red in the face?

Yesterday. I went to Windsor with some friends and enjoyed it. We like to keep smiling, laughing and enjoying life!

OCTOBER 2011 Hardware: Displays, External

Storage Software: Security Software Consumer Electronics: Imaging To advertise call Rob Baker on +44 (0) 1992 535647 or email Rob.Baker@intentmedia.co.uk For editorial please contact Andrew Wooden on +44 (0) 1992 535646 or email him at Andrew.Wooden@intentmedia.co.uk

NOVEMBER 2011 Hardware: Notebooks, Laptop Bags and Accessories Software: Children’s Entertainment Software Consumer Electronics: Novelty Gadgets, Kids Gadgets and Exec Toys

DECEMBER 2011 Hardware: External Hard Drives Software: Self Improvement and

Creative Software Christmas Opening Times

122 PCR September

www.pcr-online.biz

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‹ 0DG &DW] ,QF 0DG &DW] 75,7721 7ULJJHU 'HWRQDWRU 'HYDVWDWRU :DUKHDG WKH 0DG &DW] ORJR DQG WKH 75,7721 ORJR DUH WUDGHPDUNV RU UHJLVWHUHG WUDGHPDUNV RI 0DG &DW] ,QF LWV VXEVLGLDULHV DQG DIÀ OLDWHV The shape and design of this product are a trade dress of Mad Catz. This product is manufactured under license from Microsoft Corporation. Microsoft, Kinect, Xbox, Xbox LIVE, Xbox 360, and the Xbox logos are trademarks of the Microsoft group of companies. All other product names and images are trademarks or registered trademarks of their respective owners.