Captivate Ad Pod, Proximity marketing, Blue Toothe Marketing

Proximity Marketing

Captivate’s Ad-Pod is designed for: Restaurants Coffee Shops Retail Stores

STUDIES

Malls Auto Dealers Mobile Professionals Museums Amusement Parks Local Governments Real Estate Events Musicians

Retail and Restaurants have seen an 70% increase in Foot traffic Retail and restaurants have seen a 80% increase in repeat business

Bluetooth marketing is a form of Proximity mobile marketing that allows businesses to send adverts to mobile/cell phones for free. This is achieved using an Ad-Pod which is a dedicated Bluetooth and Wifi sending device that enables the free transfer of content between mobile devices using the Bluetooth and Wifi signal. The transfer of the adverts is free for both the sender and receiver.

Captivate has a suite of mobile marketing products that range from the Ad-Pod Pro which is the world's most efficient portable mobile marketing solution to:

      

Ad-Pod Pro Bluetooth and Wifi Advertising Glass Smart Posters NFC App delivery App creation Interactive kiosks

These solutions give you the flexibility to send eco-friendly paperless adverts to over 2000 different makes and models of mobile phone. The solutions are extremely versatile and can be used in static locations such as shop windows, bus shelters and point of sale stands as well as being used in a vehicle or to be worn by roving promotions staff in the high street or at exhibitions and events.

The Ad-Pod product suite enables you to send all manner of digital content from animated images or videos to redeemable coupons. This type of interactive advertising allows you to engage with your customers using rich media to drive more traffic and footfall to your website or business.

Outdoor advertising is simple with an Ad-Pod because it can be used on the move

The Ad-pod can deliver in the following formats:



V-Card. This is effectively a digital business card in text format which will allow you to deliver your business name, message and telephone number on the recipients handset.  V-Calendar. If you know a certain date or event needs promoting you can send V-Calendar reminders which will alert the customer on the day of the even through their phones calendar.  Text Message. Write a simple message about your company in text format and deliver it direct to the handset.  Jpeg or Giff Pictures. Use small pictures (jpeg) or flashing pictures (giff) to get your message delivered in full colour with animation for examples of this go to the Advert Examples page.  MP3. Mp3 is a file format that allows you to send music or voice clips explaining your latest offers and promotions  3GP. This is the industry standard for sending video to mobile phones. So you can record video clips and send them direct to your potential customers.

Java apps & Html PagesYou can make your adverts interactive by using java or html pages to be able to redirect customers to opt in pages and websites.

KEY BENEFITS and Uses:

Ad-pod solutions can be used in a variety of different ways. Because they are so small and portable they can be used both mobile and in static locations.

Below is a brief overview of some of the many ways in which businesses and brands are using this technology.

1. Outdoor Mobile Promotions

As you can see in the images below the Ad-pod can be worn at outdoor events or in the high street.

Mobile sales people can wear or store in a backpack and advertise to everyone within 100 yards of your location. Go to a sporting event and advertise free to everyone there, instead of door knocking walk down the road and send a request for a meeting, Go to your local bar or restaurant and send an advertisement to every patron there, Walk down main stream and advertise to everyone walking by! The possibilities are endless.

Realtors: Post your AD_POD outside of listings to push property promotion to passing customers and receive your other listings!

Place in your store window so people walking by can view and save your listings, download an app to receive future listings.

Musicians, Performers Push an ad to your audience to download your app to receive future event schedules, buy your albums/products, or have them show all their social media friends that they are attending your event!

2. Vehicle The Ad-pod is supplied with a holder enabling it to be stuck in a car window. This is particularly effective for car dealers, taxi firms and any company wishing to turn their fleet of vehicles into marketing machines.

Turn your vehicle into a mobile marketing machine, advertise as you drive to everyone around you. Do you have a fleet of vehicles, ad one to each vehicle and have your team advertise all day as they drive around.

Shop Windows, Restaurants If you have a retail premises you can put calls to action in the window alongside displaying the Ad-pod. This has been done for a variety of companies in all sectors of retail.

Retail Store fronts: Attract passerby customers with a digital coupon Attract customers shopping in stores around you Have existing customers download your app so you can send them future offers and event details! GET REPEAT BUSINESS ASK ABOUT OUR APP CREATION SERVICE!

Restaurants: Attract passerby customers with a digital coupon Attract customers shopping in stores around you Have existing customers download your app so you can send them future offers and event details! GET REPEAT BUSINESS

ASK ABOUT OUR APP CREATION SERVICE!

4. Point of Sale An Ad-pod can be built into any point of sale stand this makes the point of sale stand interactive and more interesting to the public.

Our Customers:

Overview The Ad-pod mini is the worlds smallest bluetooth only marketing device and has some key benefits. The Ad-pod is lightweight, portable and can be used in a multitude of different ways from being worn by promotions staff to being a vehicle or a fixed location such as window displays, POS and Bus shelters. This unit also can be portable with the use of a battery pack or car charger which enables you to take you marketing campaigns mobile. This feature is not possible on the vast majority of bluetooth technologies in the market place. The unit is updated by using the Ad-pods software which runs on your PC and updates the Ad-pod by Usb Cable or Usb stick with the new advert settings. The software also allows you to see the statistics for the number of phones alerted and the number of advert downloads.

This unit also has a very good sending distance of Approximately 90-100yds in either direction of the ad-pod. It is easy to update and can in the following files Jpeg, Animated Gif, Video Files such as 3gp and mp4, V-card, V-cal, text files, and even java Applications.

Here what you get:

Bluetooth Advertising v Traditional Advertising The cost of advertising through traditional means is often very high with variable results.

Below is the 3 main traditional ways of marketing your business, we have outlined average costs associated with each of these marketing methods.

Newspaper Advertising Newspapers globally are seeing their advertising revenues drop by as much as 60% in the last couple of years. This is because advertisers are finding that the response rates in the current digital age are not what they were at the turn of the millennium.

Newspaper

Flyer

Internet

AD-POD

Cost

1500

5000

Unlimited

249 to 1995

Viewers

100000

20000

Unlimited

Unlimited

Viral

NO

NO

NO

YES

Duration

1 Day

2 Weeks

Unlimited

Unlimited

The fact is we are now all becoming accustomed to shopping for the best deals online. This is changing our buying habits and we are now confronted with more choice and more variety than at any point in history.

So for a traditional business advertising in the newspapers they are seeing a very low return and often make no profit from a typical quarter page advert that may cost 1500 for the day.In the current economic climate this is simply not affordable for most companies.

Flyers Flyer distribution in many towns and cities is increasingly being frowned upon, councils and authorities are imposing tighter regulations and many are banning altogether, It used to be a cheap way to advertise direct to a consumers hand however we must face facts that the global warming issues are very serious. likewise, it has been abused by companies in the past which has increased our overall immunity to reading flyers, ask yourself how many items of direct mail are delivered through your own letterbox that you do not even open? In most cases this is put immediately in the bin / garbage.As a result flyers offer a very low return on investment and most companies who provide flyer distribution services will tell clients to expect (in most cases) a 1% response rate. In short they are being legislated against, companies are even being fined for flyer distribution and the response rates have dropped from 5-8% response rate and are now down to 1% or less.

Internet Advertising Typical pay per click costs have gone through the roof in the last 3 years. Since every business realizes that they need to be operating online competition for pay per click slots has risen and as a result the average click through can be between 20p and ÂŁ1 per individual click.This means you need to have a very good conversion rate on your sales page However the vast majority of companies are still using the traditional pay per click routes and at ÂŁ1 per visitor this can very quickly cost a company a small fortune.

Ad-pods Mobile Marketing With traditional advertising you have no control over changing the message. If you post a newspaper ad or run a flyer campaign if the copy does not convert and gets a poor response you have no refund. The beauty of an ad-pod is you can chop and change your advert anytime you like. It can be used in multiple environments to target different demographic groups of people. Just like with flyers you are connecting directly with the consumer and communicating with them in their pocket via their phone.

The Ad-pod is a one-time purchase allowing you the ability to send an unlimited number of marketing messages for free.

It will significantly reduce your carbon footprint and will ultimately drive more visitors to your store or website.

Contact a sales rep for pricing:

Phone: (888) 673-2706 Email: sales@captivate.solutions Web: www.captivate.solutions

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