HNA 2024 Attendee Brochure

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FUEL YOUR GROWTH.

Your onestop resource for the tools and connections to drive revenue and build profits.

3 DAYS TO VISIT 1000+ EXHIBITS

NEW PRODUCTS, EQUIPMENT AND TECHNOLOGY FOR HARDSCAPERS AND LANDSCAPERS

2 SHOWS IN 1 LOCATION

ADMISSION TO EQUIP EXPOSITION INCLUDED NEXT-LEVEL EDUCATION

BOTH CLASSROOM AND DEMO-STYLE LEARNING AN INSPIRING KEYNOTE BY KEVIN O’CONNOR, HOST OF “THIS OLD HOUSE”

Presented by Equip Expo. Sponsored by Kress

ENDLESS OPPORTUNITIES TO GROW YOUR NETWORK

BE INSPIRED.

7 New-to-HNA Expert Presenters:

KEN LOVE

Northern Sales & Marketing

KYLE BAUGHMAN

Earth Scapes Landscaping LLC

NICK BAUGHMAN

Earth Scapes Landscaping LLC

JIM SCOCOZZA

The Pavers Savers

Expanded Content on Real-World Topics. New opportunities you won’t want to miss:

VANESSA MCQUADE

Intrigue Media

ROBERT MURRAY

Intrigue Media

PHIL BAHLER Pave Tool Innovators

DONALD HARVEY Atkinson-Noland & Associates, Inc.

• Hardscapes Construction Roundtable – Connect and learn from industry experts and contractors nationwide

• 2-hour education session with in-depth insights on estimating strategies that can maximize your profits

• Pre-Show Installer Course on Manufactured Stone Veneer (MSV)

• Hardscape Demo about how to use software tools to design and visualize projects in real-time

Save with a VIP Pass.

See the entire schedule of HNA education at HardscapeNA.com/education-demos The knowledge and solutions to grow your business.

Includes 15 education sessions, 6 hardscape demos and 2 hardscape workshops. A $2,000 value for only $249 or $209 for CMHA/BIA/NSI members.

Interactive Exhibits

Test before you invest – in the Hardscape House and Equip Expo’s Outdoor Demo Yard.

HNA Installer Championship

Compete or watch the action in this high-stakes competition. Cash and equipment prizes to the top 4 winners total nearly $30,000.

Hardscape Demos

Learn the latest installation techniques in 6 hands-on how-to sessions.

Co-Located with Equip Exposition

HNA registration includes access to Equip Expo’s indoor exhibits, Outdoor Demo Yard and many special events. You can also add educational opportunities presented by Equip Expo. For details contact: info@HardscapeNA.com.

SCHEDULE OF EVENTS.

Tuesday, October 15

8:00 AM – 5:00 PM

6:30 PM

Wednesday, October 16

8:00 AM – 5:00 PM

8:30 AM - 9:30 AM

Included with Tradeshow Registration

Additional Fee Required

Included with VIP Pass

CMHA Pre-Show Installer Courses at Hyatt Regency Downtown Concrete Paver Installer Course

• Concrete Paver Installer Course - Offered in Spanish

• Residential Specialist Course SRW Installer Course

• NEW! MSV Installer Course

Welcome Party at Churchill Downs Presented by Equip Expo. Sponsored by Cat®

CMHA Pre-Show Installer Courses at Hyatt Regency Downtown

• Advanced Residential SRW Installer Course Residential Specialist Course (Day 2)

• Concrete Paver Installer Certification Exam

How to Get Employees to Think Like Owners: Recruiting, Developing and Motivating Your Second in Command Frank Bourque

9:00 AM - 12:00 PM NEW! West Wing Exhibits Open to All Attendees

9:00 AM – 12:00 PM North & South Wing Exhibits Open to Dealers, Retailers and Media Only

10:00 AM - 11:00 AM Hardscapes Construction Roundtable Moderator: Bryan Horr

11:00 AM – 12:00 PM

Opening Keynote: Kevin O’Connor Presented by Equip Expo. Sponsored by Kress.

11:30 AM - 12:30 PM From Stepping Stone to Career Path - Paving The Way Sam Gembel

12:00 PM – 5:00 PM Indoor and Outdoor Exhibits Open to All Industry Participants

1:00 PM - 2:00 PM

Best Practices and Requirements for Installing a Gas Fire Feature in SRW Ken Love

1:30 PM – 2:30 PM Demo 1: Segmental Retaining Walls

2:30 PM - 3:30 PM

3:30 PM – 4:30 PM

4:00 PM - 5:00 PM

Increase Profitability with Natural Stone Reid Kubesh, Matt Henderson, and Greg Osterhout

Demo 2: Paver Installations, Sponsored by Natural Paving USA

Social Scapes – Leverage Social Media to Grow Your Business Kyle Baughman and Nick Baughman

4:30 PM – 5:30 PM Free Hardscape Industry Education Session

5:00 PM – 7:00 PM

Happy Hour featuring The Crashers in Freedom Hall Presented by Equip Expo.

5:30 PM – 6:30 PM Installer Championship Team Meeting

Thursday, October 17

8:30 AM - 9:30 AM

8:30 AM – 9:45 AM

9:00 AM – 5:00 PM

Operating a Successful Clean & Seal Business. Understanding the Misconceptions. Jim Scocozza

Hardscape Workshop 1: Efficiency Systems for Hardscape Teams & Field Leaders Frank Bourque

Indoor and Outdoor Exhibits Open to All Industry Participants

9:30 AM – 10:30 AM Demo 3: Modern Tools of the Trade

10:00 AM - 11:00 AM

10:00 AM – 11:00 AM

Breaking Through the Barriers: Unlocking Stability and Growth in your Hardscape Business Corey Halstead

Hardscape Workshop 2: Walk on the Block That I Stumbled On Phil Bahler

10:30 AM – 11:30 AM Installer Championship Competition Prelim 1

11:30 AM - 12:30 PM

Natural Stone: Paving Systems and Site, Features and Retaining Walls: How to get it Right with Natural Stone

Chuck Muehlbauer & JP Acosta

12:00 PM – 1:00 PM Demo 4: Lighting and Software, Sponsored by BOLD (Best Outdoor Living Design)

1:00 PM - 2:00 PM

Sand Set Paver Innovations at the 16th Street Mall in Denver

Donald Harvey

1:00 PM – 2:00 PM Installer Championship Competition Prelim 2

1:15 PM – 2:30 PM HNA Awards Recognition & Ceremony

2:30 PM – 3:30 PM Demo 5: Water & Fire Features, Sponsored by EasyPro Pond Products

2:30 PM - 4:30 PM

Estimating Strategies to Maximize Profits Donny Duke

3:30 PM – 4:30 PM Installer Championship Competition Prelim 3

5:00 PM – 6:00 PM

7:00 PM

Friday, October 18

Women’s Leadership Reception Presented by Equip Expo. Sponsored by SiteOne and Belgard.

Free Arena Concert: Trace Adkins at KFC Yum! Center Presented by Equip Expo. Sponsored by SENIX, The Toro Company, Bobcat Company and Gravely.

8:30 AM - 9:30 AM The 2 Profit Killers for Contractors Weston Zimmerman

9:00 AM – 1:00 PM Outdoor Exhibits Open

9:00 AM – 2:00 PM Indoor Exhibits Open

9:30 AM – 10:30 AM Demo 6: Outdoor Kitchens and Other Enhancements

10:00 AM - 11:00 AM

Project Planning for Advanced Hardscape Projects

Jeremy Martin

10:30 AM – 12:00 PM Installer Championship Competition Finals

11:30 AM - 12:30 PM

5 Mistakes Landscape Entrepreneurs Are Making in Their Marketing (& What to Do About it in 2025)

Vanessa McQuade & Robert Murray

12:45 PM – 1:00 PM Installer Championship Competition Awards Ceremony

EVERY PROJECT IS A

TRANSFORMATION

For more than 50 years, we’ve been helping hardscape professionals turn their business into a success story with innovative products, tools and resources. You can count on your local Unilock Territory Manager to be there for you, providing personal service and on-site support to help you transform you client’s vision into a reality. Connect with us.

MAKE MEMORIES.

After-hours entertainment – From the Welcome Reception at Churchill Downs to a NEW KEC Happy Hour with The Crashers, and an arena concert featuring Trace Adkins, our partnership with Equip Expo brings the fun!

HNA Cornhole Tournament brings friendly competition and a chance to win cash prizes

Free caffeine and networking at the Unilock Coffee Stop

Free HNA branded hats for the first 3,500 attendees who visit the designated booth

NEW! Hardhat Hustle Hunt – Collect the most hardhat stickers from participating exhibitors and win a cash prize

Early access to the West Wing Exhibits – Wednesday starting at 9AM

Interact with H-Bot, HNA’s NEW interactive Chat Bot via text or on the web

The list of fun, learning & networking at HNA and Equip Expo goes on … Drone Zone, Daily Raffles and Giveaways, Mutt Madness… Visit HardscapeNA.com/show-events for details.

Make this the year you participate in the HNA Awards! Submit your projects by August 23. Find the details at HardscapeNA.com/hnaawards

Awards Presentation

Thursday, October 17

1:15 - 2:30 PM Kentucky Exposition Center

2023 HNA Award Winner

Since 2005, Azpects has been making hardscaping EASY! We brought wet install, permeable joint sands out from the specialty market into everyday use with EASYJoint. As your jointing experts, we have a solution for every joint, permeable or not. Our extra strength EASYJoint PRO is ideal for driveways and areas where standing water may be a problem. EASYGrout is a non-permeable self-compacting grout specifically designed for porcelain.

In addition to our best-selling jointing materials, we offer a full range of hardscape accessories. EASYClickbase offers a base replacement option for pedestrian and vehicular traffic. EASYSeal and EASYCare products employ the latest technology in environmentally friendly cleaners and sealers. EASYTileAlign makes joint and surface alignment a snap.

HNA Host Hotel: Hyatt Regency Louisville Downtown

For details on booking at the Hyatt Regency or to view other available hotel options:

HardscapeNA.com/travel-hotel

Shuttle Service & Parking

Complimentary shuttle buses will run between select hotels, the airport, and the Kentucky Exposition Center

FREE Parking at the Kentucky Exposition Center

CO-LOCATED WITH

Metallic Sponsors & Endorsing Associations

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