2023 HNA Attendee Brochure

FOR ONLY $25*...

Wednesday at 11:00 AM

3 days to visit nearly 1,000 exhibits, including Equip Exposition and the brand-new exhibit area in the West

FREE HNAbranded T-Shirts –Show your badge to pick up your custom HNA shirt! (Limit one per attendee, while supplies last)

The annual HNA Awards ceremony, which recognizes Outstanding Hardscape Projects in the U.S. and Canada

FREE coffee at the UNILOCK coffee stop on the show floor

Hardscape House plus 30 acres outside—where you can test drive equipment, including the UTV Driving Experience

The 2023 Installer Championship where you can watch teams from across North America compete for valuable cash and prizes

Natural Stone Pavilion with 15 exhibits and another 15+ natural stone exhibits throughout the floor

Opening keynote by polar explorer and master storyteller Ben Saunders who completed the longest-ever polar journey on foot –

Wing

AND THIS...

Hands-on Drone Zone where you can fly drones with expert trainers in a netted area inside the exposition center

Women’s Leadership Reception where you can connect with leaders from across the country and build your network

Mutt Madness where you can visit (and even adopt) rescue dogs through a partnership with the Kentucky Humane Society

Tips and Tricks to Becoming a Champion Session with 3-time National Installer Champion, Daniel Hughes

...AND MORE!

Three nights of entertainment, including a Welcome Reception at the downtown Kentucky International Convention Center (adjacent to HNA’s HQ hotel, Hyatt Regency) and a new arena concert featuring Third Eye Blind. See page 20 for more.

Add-on opportunities for education sessions, workshops, demos and installer courses that can increase your productivity and boost your bottom line

SCHEDULE OF EVENTS

3= Included with Tradeshow Registration

$ = Additional Fee Required (see page 27 to register)

= Included with VIP Pass

Tuesday, October 17

$ CMHA Pre-Show Installer Courses at Hyatt Regency

• Concrete Paver Installer Course

8:00 AM - 5:00 PM

• Concrete Paver Installer Course - SPANISH

• Residential Specialist Course

• SRW Basic Installer Course

6:30 - 9:00 PM 3 Welcome Reception Featuring The Crashers at KICC – Downtown ✔

Wednesday, October 18

8:00 AM - 5:00 PM

$ CMHA Pre-Show Installer Courses at Hyatt Regency

• Advanced Residential SRW Installer Course

• Residential Specialist Course

9:00 AM - 12:00 PM 3 Indoor Exhibits Open to Dealers, Retailers and Media Only

$ Session 1: Financial Master Class for Landscape & Hardscape

Thursday, October 19

9:30 - 10:30 AM

9:45 – 10:45 AM

$ Hardscape Demo 3: Hardscape Toolbox - What’s in Your Trailer?

Sponsored by Smart Level

$ Session 6: Ask the Natural Stone Experts

Panelists: Greg Osterhout, Jim Hieb, Eric Chalous and Daniel Wood 10:30 -

3 Installer Championship Competition Prelim 1 10:30 -

$ Hardscape Workshop 2: Secrets of Production Management and Crew Motivation for the Hardscape Jobsite

Frank Gandora 11:00 AM -

$ Session 7: Why Walls Fail: The Good, The Bad, and The Ugly

Bill Gardocki

12:00 – 1:00 PM

$ Hardscape Demo 4: New Products and Ideas - The Movers & Shakers, Sponsored by in-lite Outdoor Lighting

$ Session 8: 8 Essential Elements of Sales Effectiveness

9:30 - 10:30 AM

Businesses

Frank Bourque✔

11:00 AM - 12:00 PM 3 Opening Keynote: Ben Saunders

12:00 - 5:00 PM 3 Indoor and Outdoor Exhibits Open to All Industry Participants ✔

12:00 - 1:00 PM

1:15 - 2:15 PM

1:30 - 2:30 PM

2:30 - 3:30 PM

3:30 - 4:30 PM

4:30 - 5:30 PM

$ Session 2: 4 Ways to Close More Jobs

Weston Zimmerman

$ Session 3: Tips for Sourcing Natural Stone & How to Make More Money

Panelists: Reid Kubesh, Patrick Wells, JP Acosta and Greg Osterhout✔

$ Hardscape Demo 1: Segmental Retaining Walls

$ Session 4: The Economy is Changing, Are You Ready?

Frank Bourque ✔

$ Hardscape Demo 2: Paver Installation, Sponsored by Natural Paving USA✔

3 Tips and Tricks to Becoming a Champion

Daniel Hughes

8:00 PM 3 Free Concert: The Juice Box Heroes at Fourth Street Live!

Thursday, October 19

8:30 – 9:30 AM

8:30 – 9:45 AM

$ Session 5: Concrete Paver Installation Efficiencies

Bill Gardocki✔

$ Hardscape Workshop 1: Estimating Hardscape Projects with Confidence

Donny Duke

9:00 AM – 5:00 PM 3 Indoor and Outdoor Exhibits Open to All Industry Participants

Friday, October 20

$ Session 9: Transform Your Hardscape Business into an Outdoor Living Business

& Fire

$ Session 10: Attracting and Retaining Top Talent in a Struggling Labor

Arena Concert: Third Eye Blind and Dylan Scott at KFC Yum! Center Sponsored by Bobcat Company and SENIX (doors open at 6

EDUCATION SESSIONS

All Education Sessions can be purchased a la carte for $85 and take place at the Kentucky Exposition Center. See the HNA mobile app or the onsite brochure for final education locations.

Purchase a VIP Pass and save over 50% on education.

See page 26 for details.

Wednesday, October 18

9:30 – 10:30 AM

Session 1: Financial Master Class for Landscape & Hardscape Businesses

Frank Bourque

Get a grip on your numbers. From estimating to tracking KPIs to implementing changes, new systems and processes, you’ll learn to run your business more confidently, improve profitability and cash flow, and grow all areas of your company.

12:00 - 1:00 PM

Session 2: 4 Ways to Close More Jobs

Weston Zimmerman

Getting a “NO” on the proposal you painstakingly put together is very deflating. Or maybe even worse, you hit “send” on that proposal and get ghosted with silence. Learn Weston’s top 4 ways to stack the odds in your favor on every proposal you send. Every lead you get is precious, and you can’t afford to squander the opportunity on landing your next dream job!

1:15 – 2:15 PM

Session 3: Tips for Sourcing Natural Stone & How to Make More Money

Panel: Reid Kubesh, Patrick Wells, JP Acosta, and Greg Osterhout

This interactive session will provide first-hand tips from a panel of professionals who both supply and buy stone to help you streamline the buying process.

2:30 – 3:30 PM

Session 4: The Economy is Changing, Are You Ready?

Frank Bourque

Learn about the changing economy, sales trends and how to manage these changes. Get ahead of the curve and grow your skills for benchmarking data to identify where your company stands financially and how you can improve.

Wednesday, October 18 – FREE Session

(Included with your Tradeshow Registration)

4:30 – 5:30 PM

Tips and Tricks to Becoming a Champion

Daniel Hughes, Segmental Systems – Three-Time HNA Installer Champion

Learn what it takes to be crowned the HNA Installer Champion. From the missteps to the genius moves, from the simple ideas that delivered results to the game-changing concepts that captured the cup, Dan will provide insights for this year’s and future competitors as well as valuable take-home lessons to help make your crew more effective.

Thursday, October 19

8:30 – 9:30 AM

Session 5: Concrete Paver Installation Efficiencies

Bill Gardocki

Learn about the efficient installation of all the components of an interlocking paver system – from excavation to the final wetting of the polymeric sand. Plus pick up tips on the latest tools, equipment, and labor techniques.

9:45 – 10:45 AM

Session 6: Ask the Natural Stone Experts

Panel: Greg Osterhout, Jim Hieb, Eric Chaloux, and Daniel Wood This panel of experts will answer your questions and share perspectives about natural stone – sourcing, supply chain, pricing, installation, and more.

11:00 AM - 12:00 PM

Session 7: Why Walls Fail: The Good, the Bad and the Ugly

Bill Gardocki

As raised patios and tiered walls become commonplace in residential design, installers need to understand wall tolerances, geometry, load bearing, and proper construction techniques. Take a look at common pitfalls and learn best practices for wall construction.

Thursday, October 19

12:15 – 1:15 PM

Session

8:

8 Essential Elements of Sales Effectiveness

Randy Anderson

Whether you’re selling your services to a customer or an idea to an employee, these 8 fundamental strategies must be part of your daily thinking. If applied correctly, they will shorten your sales cycle, increase your closing rate, and ultimately increase your profitability.

1:30 – 2:30 PM

Session 9: Transform Your Hardscape Business into an Outdoor Living Business

Joe Raboine

Are you ready to learn how to stand apart from the competition, build a loyal client base, and set yourself up for long-term success? Learn the steps to partnering with quality subcontractors, offering a full suite of design build services, managing customer expectations, and working with local permitting.

2:45 – 3:45 PM

Session 10: Attracting and Retaining Top Talent in a Struggling Labor Force

Sam Gembel

If you are bottlenecked with a lack of employees and high turnover is inhibiting your growth, this session is for you. Learn expert tips for building your company culture up to be a recruiting and retaining machine.

HARDSCAPE DEMOS

$85 tradeshow upgrade includes all 6 demos. Or purchase a VIP Pass and save over 50% on education.

Wednesday, October 18

1:30 - 2:30 PM

3:30 - 4:30 PM

Thursday, October 19

9:30 - 10:30 AM

12:00 - 1:00 PM

2:30 - 3:30 PM

Friday, October 20

9:30 - 10:30 AM

Segmental Retaining Walls

Paver Installations

Featured Product Sponsor: Natural Paving USA

Hardscape Toolbox – What’s in Your Trailer?

Featured Product Sponsor: Smart Level

New Products and Ideas – The Movers & Shakers

Featured Product Sponsor: in-lite Outdoor Lighting

Water & Fire Features

Featured Product Sponsor: Aquascape

Outdoor Kitchens and Other Enhancements

Led by Local Roots Landscaping

Patrick Murray and Kenneth Deemer are the Managing Partners of Local Roots Landscaping, a hardscape and landscape design, build, and maintenance firm based out of Pittsburgh, PA with $6 million in annual revenue. Their passions lie in building teams, maximizing efficiencies, and empowering individuals to be the best versions of themselves in work and in their personal lives.

HNA is an amazing experience. We were able to share ideas and experiences with dealers, suppliers and other contractors and also get hands-on use of equipment, materials and ever-changing products. We are taking what we learned and adding it to our current business practices to bring our customers’ dreams to reality.

— Melanie Spellen Spellen’s Landscaping and Lawn Care, DuBois, PA

—

HARDSCAPE WORKSHOPS

$85/session or purchase a VIP Pass and save even more!

Thursday, October 19

8:30-9:45AM

EstimatingHardscapeProjectswithConfidence

DonnyDuke

Learn about estimating strategy, goals, and benchmarks to help gauge whether your estimates are on track for earning profits.

10:30-11:45AM

SecretsofProductionManagementandCrewMotivationforthe HardscapeJobsite

FrankGandora

Learn insider secrets of running a successful Hardscape company. By combining strategies and practices that top contractors use to out-market, out-sell, out-perform and out-earn everybody you compete against.

PRE-SHOW INSTALLER COURSES

For seasoned hardscape professionals or those new to the industry, CMHA Courses provide pertinent information to succeed.

All courses take place at the downtown Hyatt Regency Louisville, October 17 - 18.

1-Day Courses

Tuesday, October 17

8:00 AM - 5:00 PM

Tuesday, October 17

Stay tuned for details on how to register your team.

8:30

NAVIGATE

the show using the interactive floor plan

CONNECT

with other show attendees and sponsors

ACCESS

Louisville, KY OCTOBER

Concrete Paver Installer Course New Only one day & offered in both English and Spanish

NEW

8:00 AM - 5:00 PM SRW Basic Installer Course

Wednesday, October 18

8:00 AM - 5:00 PM Advanced Residential SRW Installer Course

2-Day Course

October 17-18

8:00 AM - 5:00 PM Residential Specialist Course

APP WILL BE AVAILABLE FOR DOWNLOAD IN EARLY SEPTEMBER. 20

education session handouts and surveys

VIEW

the show schedule of events and plan your week

PARTICIPATE

in challenge competitions to win prizes

DOWNLOAD THE APP

to receive instant show messaging

HNA AWARDS RECOGNITION CEREMONY

AWESOME DOWNTOWN VENUES

TUESDAY

The Crashers at the Welcome Reception at KICC

THURSDAY Third Eye Blind & Dylan Scott at KFC Yum! Center

WEDNESDAY The Juke Box Heroes at Fourth Street Live!

CHEERS TO LOUISVILLE!

Each October, the city rolls out its unique brand of Southern hospitality for HNA visitors. You’ll love the convenience, affordability and the friendly locals.

20,000 HOTEL ROOMS something to fit every budget

2,500 RESTAURANTS and a vibrant nightlife for fun afterhours experiences

120+ ATTRACTIONS

10 URBAN DISTILLERIES plus easy access to the Kentucky Bourbon Trail

Within a day’s drive of 60% of the U.S. population Easy-to-navigate airport with direct flights from 40 cities coastto-coast

the iconic Louisville Slugger Museum, Churchill Downs, Louisville Mega Cavern & more

RV camping available at the expo center. kyexpo.org/parking-directions

THANK YOU!

METALLIC SPONSORS & ENDORSING ASSOCIATIONS

PLATINUM

TRAVEL & HOTEL GUIDE

NEW! HNA badge pick-up kiosks at the Louisville airport (SDF) and Downtown Welcome Reception

HNA HOST HOTEL: Hyatt Regency Louisville Downtown | Book early. The HNA block fills quickly.

BOOKONLINE

TobookattheHyattRegencyor viewotheravailablehoteloptions: www.hardscapena.com/travelhotel#hotels

BOOKBYPHONE

GOLD

EVENT PRODUCED BY

HyattRegency:(877)803-7534

MentionHardscapeNorthAmerica orGroupCodeG-HN23

DISCOUNTEDAIRFARE

ENDORSED BY

CO-LOCATED WITH

ALL OTHER SHOW HOTELS: Call the Louisville Housing Bureau Toll Free: (800) 743-3100

International: (502) 561-3100 Monday – Friday 9 AM – 5 PM EST

SHUTTLE SERVICE

HNA will run shuttle buses between select hotels, the airport, and the Kentucky Exposition Center

DeltaAirlines–Uptoa10%discount Searchflightsatdelta.com/ meetings,select‘BookYourFlight’anduseMeetingCodeNM2GL For groupsof10ormore,call(800)328-1111

UnitedAirlines–Upto10%discount.Searchflightsatunited.com/ meetingtravelandentercodeZN6K649187orcallUnited Reservations(800)426-1122.

SouthwestAirlines–5%offallfarestoSDFdestination.Bookstarting 3/15/23andtravel10/14–10/23/23.Gotoswabiz.com/flightand useSWABIZ/SPSCID#99636972

ALL-INCLUSIVE VIP PASS

ATTENDEE

Register 5 people from your company and the 6th and beyond receive free tradeshow admission!*

*All team member registrations must be processed at the same time and must all represent the same company. Promotion is not applicable to non-exhibiting manufacturers, suppliers, ad agencies and media sales registrations.

Firm* Supplier/Associate/Consultant* Non CMHA/BIA/NSI Members: Admission cost for non members is $450 each.

*CMHA/BIA/NSI members qualify for contractor admission pricing.

Check here to confirm that the registrant is over age 12.

Show Policy: No children under the age of 12 permitted at the show.

Name:

Title:

Company:

Address:

City: Postal Code:

State/Province:

Phone:( ) Fax:( )

Country if outside the U.S.:

E-Mail Address (Required):

Your purchasing role:

Final decision maker Recommend or specify products or vendors No role

Your primary job:

Crew Member Design Specialist Manager/Supervisor/Crew Leader

Student Owner/CEO/President/VP Sales/Marketing

Other – Please Specify: I heard about HNA through:

All cancellations must be submitted to HNA in writing (see above) by September 30, 2023. A refund, less an administrative fee of $50 per person, will be issued after the event. No refunds will be provided for tradeshow only registration or if registration fees total less than $50. Substitutions will be permitted from the same company at any time prior to the start date without penalty. HNA, CMHA, BIA and NSI are not responsible for expenses incurred due to cancellation of a program, course, or event. If a course or program is cancelled, a refund of the full registration fee for that program will be issued after the event.

Admission to the HNA show floor, Hardscape House, and the outdoor demo yard is open to adults and children 12 and up. Attendees ages 16 and older with a valid driver’s license are eligible to operate equipment.

Repeat Attendee Distributor/Manufacturer HNA Brochure HNA Email HNA Exhibitor Magazine Ad or Insert Social Media Ad/Post

HNA Website Word of Mouth Other – Please Specify:

Photography Release Approval: YES NO

VIP PASS – Receive Open Access to: 10 Sessions, 6 Demos, 2 Hardscape Workshops

MemberAttendee $209 $249

Hardscape Demo Upgrade: Six (6) Live Demonstrations $85 $85

Tuesday

Concrete Paver Installer Course – ENGLISH $250 $300 $250 $300 Concrete Paver Installer Course – SPANISH $250 $300 SRW Installer Course

Tuesday – Wednesday

9:30 - 10:30 AM Session 1 Financial Master Class for Landscape & Hardscape Businesses

The Economy is Changing, Are You Ready?

Wednesday

Advanced Residential SRW Installer Course

Residential Specialist Course (2-day) $300 $350 $250 $300

JOIN CMHA (select one)

Contractor Affiliate Membership $350

Dealer Affiliate Membership $565

Call (571) 224-0929 for other membership categories or questions.