Ensuring Successful Email Marketing in 2016

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Ensuring Successful Email Marketing In 2016


4 Important Tips To Keep In Mind  Contextual Emails  Mobile  Motion  Wearable


1 - Resort on Contextual Emails Contextual emails means personalizing the emails in the context of pain points and interests of your audience.


Why Contextual Emails ď‚´ According to the Radicati Group, Inc 7% more emails will make place in inbox thereby increasing the competition to get noticed in 2016


How To Make Better ď‚´ Segment them on the basis of customer journey, geographical location and web surfing pattern.


2 - Make the most of Mobile ď‚´ Best medium to reach umpteen numbers of audience


There were 1.31 billion active smartphone users globally in 2013 Number of Smartphone Users in 2013 600 400 200 0 Russia

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Go For Responsive Emails Difference Between Responsive Email & Mobile Friendly Emails ď‚´ Responsive email templates resize the font and images to fit the small screen and also change the layout of the email if required. ď‚´ Responsive email templates convert two-columns into onecolumn to increase readability on mobile screen.


3 - Add Motion in Emails  Videos will expand their reach and will control massive internet traffic.  Create and insert attractive videos and if it seems difficult incorporate GIFs (graphics interchange format) to create the illusion of motion with rapidly changing multiple images.  Thereby making your video captivating and engaging.


4- Bring Wearable into Account ď‚´ According to a survey at DataMation 9% of adults in US will be having smart watches by 2016. ď‚´ So, the marketers should prepare in advance and start taking wearables into account.


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