Ensuring Successful Email Marketing In 2016
4 Important Tips To Keep In Mind Contextual Emails Mobile Motion Wearable
1 - Resort on Contextual Emails Contextual emails means personalizing the emails in the context of pain points and interests of your audience.
Why Contextual Emails ď‚´ According to the Radicati Group, Inc 7% more emails will make place in inbox thereby increasing the competition to get noticed in 2016
How To Make Better ď‚´ Segment them on the basis of customer journey, geographical location and web surfing pattern.
2 - Make the most of Mobile ď‚´ Best medium to reach umpteen numbers of audience
There were 1.31 billion active smartphone users globally in 2013 Number of Smartphone Users in 2013 600 400 200 0 Russia
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Go For Responsive Emails Difference Between Responsive Email & Mobile Friendly Emails ď‚´ Responsive email templates resize the font and images to fit the small screen and also change the layout of the email if required. ď‚´ Responsive email templates convert two-columns into onecolumn to increase readability on mobile screen.
3 - Add Motion in Emails Videos will expand their reach and will control massive internet traffic. Create and insert attractive videos and if it seems difficult incorporate GIFs (graphics interchange format) to create the illusion of motion with rapidly changing multiple images. Thereby making your video captivating and engaging.
4- Bring Wearable into Account ď‚´ According to a survey at DataMation 9% of adults in US will be having smart watches by 2016. ď‚´ So, the marketers should prepare in advance and start taking wearables into account.
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