How to choose your email service provider email marketing by icubes

HOW to CHOOSE YOUR EMAIL SERVICE PROVIDER? By: ICubes ICubes There are several email marketing companies in the virtual arena to choose from. However, before deciding on the one that best suits your business needs, ensure that your email service provider offers an enhanced email marketing experience.

With the rise of social media networking, there was uproar of “the death of email” and the virtual world echoed with the hue and cry over how to save email. However, time has shown that email constantly evolves and is here to stay, come what may; and so is email marketing. So if you are one among those companies, that is yet to start their email marketing, it is way too late – start yesterday. If you need a gentle push on why you need to, read further: Generate new leads – release an email campaign and see how easily you can build your customer/potential customer base within minutes.

Retain your existing clientele – let your customers know that you acknowledge their online choices and preferences; send them an email with a list of their favorite products and watch the improved revenue generation Affordable – compared to your other marketing strategies, email marketing is not heavy on your pockets. With one single email campaign, you can reach millions of your customer base within seconds.

Immediate action – send a tempting and persuasive email and the moment the recipient clicks on that, they would be lead to the respective landing pages on your website thus decreasing the response time by a huge margin.

Track the response – again, unlike other marketing channels, email marketing lets you easily track the response of your customer base and let you create an online persona for each your recipient based on their preferences and desires.

Dynamic content – based on each of your email recipient, you can customize and personalize your email campaign and improve your user engagement with your brand.

This is just the tip of the iceberg. So start your email marketing, at the earliest and avail all the benefits from this online promotional medium. Now, if you are confused about an email marketing solution that will help you to handle your entire bulk mailing, here are a few tips to ease your confusion. There are several email marketing companies online for you to choose from, but ensure that before finalizing, your email service provider fulfills, the following conditions: State-of-the-art technology – ensure that the email service provider you are looking for is technically all set, i.e., it covers all the basic functions like upload your entire database, create a message and release the campaign at the desired time. Along with these functions if your ESP can perform other advanced features, then it is an add-on for your business.

Advanced Report – the more you can track your email campaign, the better it is. So look for an email service provider that will provide you all the essential details. From the email addresses of people who have opened your campaigns, to all those people who have purchased from your website.

Spam-check for your email campaigns – before every release, you need to check that your email content is spam-free.

So make sure that your service provider offers a provision to check your email creative for a spam check before every release.

Auto responders/ Trigger messages – a reputed email service provider will enable you to set any number of default email creatives as trigger messages. This means that your service provider should be able to configure conditions like “registration- welcome mail, transaction- thank you mail etc” and the emails will be sent automatically to the respective email addresses.

Good assistance and support – Even if you have a perfect technology and you are unaware of how to use that, or even worse, you are not receiving expected results from your email marketing strategies, then there is no point in depending on that service provider. So before finalizing on your email service provider [ http://www.icubes.in/email-marketing.php ], ensure that you will receive constant support and strategy recommendation on improving your email marketing program.

About The Author: iCubes.in, is a dedicated Email Marketing solution provider[ http://www.icubes.in ] that assists organizations with their email marketing requirements. Its services mainly include Email campaign management, lead generation, Email marketing consulting, trainings & workshops.

Article Source: www.isnare.com