workshops
360 in 5
1. Observe
“Sampling the world we live in”
why observe?
Observations are like the elements for a chemical reaction or, if you prefer, like the ingredients for a good recipe
ok, but observe what?
Hierarchy
Hierarchy position
Hierarchy position
Hierarchy Symbols
Hierarchy Size
Hierarchy Size
Codes
Codes
Codes
Codes
Codes
Context
Context
makes a difference
Context
makes a difference
Context
makes a difference
Context
makes a difference
Analysis
Context
Hierarchy
Code
Analysis Context: Countryside, vacation Hierarchy: gendre, age Code: Jewels, colours, gestures
OBSErvation means: • find relations • create a structure • put things in order
We do it unconsciously
or consciously
And the market knows that
What shall we do?
• observe • extract • remix
Pratone Ceretti, Derossi, Rosso - 1971 Gufram
Marti GuixĂŠ Magis
Anonimous author
Ravanelli
Ravanelli
How shall we observe?
eyes, hands, nose, ears, mouth...
...but also through statistics, data, media...